Mercedes-Benz USA has reported the highest second quarter start in its history with record April sales of 26,157, a 4.4 percent increase over April 2012. Mercedes-Benz models saw a 5.8 percent gain in sales volume for a total of 23,635 vehicles sold.  This brings the year-to-date totals for Mercedes-Benz to 92,822 vehicles sold. When you combine these sales with monthly sales from smart (667 vehicles sold) and Sprinter Vans (1,855 vehicles sold), MBUSA saw a year-to-date total of 101,371, a 10.2% increase over the previous year.  That makes this April the earliest month ever to break 100,000 units.

“We’ve entered the second quarter of 2013 at an incredible pace,” said Steve Cannon, president and CEO of MBUSA. “A record first quarter gave us a great start. With our completely redesigned E-Class now in showrooms, I fully expect to see continued momentum in the months ahead.”

Mercedes-Benz April sales were driven by the C-Class, E-Class, and M-Class model lines. The sporty C-Class – the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead, posting sales of 7,338, up 14.2%. The E-Class, which receives a complete redesign for 2014 now available in dealerships, followed with sales of 4,431. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,280. At the high-end, strong performers were the company’s flagship S-Class, which saw 16.4% growth, and the SL-Class, which increased 275.2% over April 2012.

The Sprinter model line saw sales of 1,855 for the month, while smart recorded sales of 667 vehicles.

Sales of the high-performance AMG models were 574 for the month, up 8.5% from the same period last year. Sales of the company’s BlueTEC diesel models finished the month of April at 1,171.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,748 vehicles in April, an increase of 37.4% when compared to April 2012 (sales of 6,368 vehicles). On a year-to-date basis, MBCPO sold 33,118 vehicles, an increase of 26.0% over the comparable period (with sales of 26,292 vehicles).

Mercedes-Benz USA has reported their highest first quarter sales volume in MBUSA history.  Also setting a new record were Mercedes-Benz USA’s March sales with a total of 24,646  Mercedes-Benz models sold, a 6.5% increase over March 2012, resulting in year-to-date sales of 69,187, up 12.5%.  Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 27,104, up 6.3%, and year-to-date up 12.4 % at 75,214.

“We’re coming out of our highest first quarter on record—and that’s before launching a single new product,” said Steve Cannon, president and CEO of MBUSA.  “With completely redesigned E-Class models arriving at dealerships, a next generation S-Class and a new entry point for the brand—the CLA—in the wings, we’re looking at our strongest year on record.”

Mercedes-Benz March sales were driven by the C-, E-, and M-Class model lines.  The sporty C-Class – the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead, posting sales of 8,396, up 32.4%.  The 9th generation E-Class followed with sales of 4,009 and MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,501.  At the high-end, strong performers were the company’s flagship S-Class, which saw 24.0% growth, and the SL-Class, which increased 790.5% over March 2012.

On a year-to-date basis, the top performers again were the C-Class with 22,912, the E-Class with 13,689 and the M-Class with 9,162.

The Sprinter model line also continued its record sales streak in March with 1,529 vans sold – up 11.2% over last year and up 22.5% on a year-to-date basis, while the company’s smart brand recorded sales of 929 vehicles.

Sales of the high-performance AMG models were 631 for the month and sales of the company’s BlueTEC diesel models finished the month at 1,640, up 2.4% over the same period last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,670 vehicles in March; an increase of 24% when compared to March 2012 (sales of 6,994 vehicles).  On a year-to-date basis, MBCPO sold 24,370 vehicles, an increase of 22% over the comparable period (with sales of 19,924 vehicles).

Mercedes-Benz USA  today reported its highest year on record with 305,072 vehicles sold in 2012, representing a 15.4% increase over the 264,460 vehicles sold during the same period in 2011. The Mercedes-Benz model line alone also recorded a record year with sales of 274,134 for the year, up 11.8%.  Smart and Sprinter model lines both achieved their highest volumes under the MBUSA umbrella with smart sales increasing 92.2% to 10,009 while a record month for Sprinter took the brand to 20,929 for 2012, an increase of 26.3%.

“A strong product offensive backed our retail network’s commitment to providing a world-class ownership experience put the wind at our back and enabled us to outperform the market and take the brand to new heights in the U.S.,” said Steve Cannon, president & CEO of MBUSA. “We’re going to ride that momentum into 2013 with new products across the entire model line from entry point to flagship.”

For December, the Mercedes-Benz product line alone posted sales of 28,145 vehicles (up 9.5% from 25,701 in December 2011) bringing MBUSA sales to a best-ever 31,372, up 12.0% from the 28,006 vehicles sold in December 2011.

Strong sales were recorded across the model line. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – recorded its highest year on record with sales of 81,697, up 17.9% over its year-to-date volume in 2011. The 9th generation E-Class followed with sales of 65,171, and the M-Class, MBUSA’s top-selling SUV, rounded out the top three with sales of 38,101.

For December, sales at the high-end increased as well, with combined sales of S-, CL- and SL-Class vehicles increasing 18.9% percent to 17,416 (when compared to the 14,650 vehicles sold in 2011).

Separately, sales of Sprinter Vans increased by 39.9% for the month with sales of 2,231 compared to the 1,595 vehicles sold in December 2011.

Sales of the smart fortwo totaled 996 vehicles in December, up 40.3% for the month (compared to the 710 vehicles sold in December 2011).

Sales of the high-performance AMG models were 6,658 for the year a 27.5% increase of the 5,220 vehicles sold over the same period last year.

Sales of the company’s BlueTEC diesel models were up 7.4% for the year at 15,416 compared to the 14,358 diesels sold in 2011.

Additionally, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,949 vehicles in December; an increase of 13.7% when compared to December 2011 (sales of 6,112 vehicles). On a year-to-date basis, MBCPO sold 80,380 vehicles, an increase of 7.8% over the comparable period (with sales of 74,571 vehicles).

Mercedes-Benz USA has reported an all-time sales record with November sales of 32,649 for combined sales of Mercedes-Benz, smart and Sprinter models, up 15.6% and delivering a record year-to-date total of 273,622 up 14.5%. The Mercedes-Benz model line alone recorded its highest November on record with sales of 30,315 for the month, up 13.1%, and 245,910 for the year up 12.0%.

“As the post-storm rebuilding gets underway, we’re seeing a strong sales pace for the industry at large which will carry MBUSA to its highest year on record,” said Steve Cannon, president and CEO, MBUSA.

Mercedes-Benz sales for the month of November were led by the C-, E- and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 8,565, up 2.5%. The 9th generation E-Class followed with sales of 8,126 up 59.5%.  MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,894.  Additionally, the sporty SLK roadster sold 427 vehicles for the month, up 107.3%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring — posted sales of 573, an increase of 625.3% over last November.

On a year-to-date basis, top performers were again the C-Class with 73,940, the E-Class with 58,187 and the M-Class with 33,860.

Sales of the high-performance AMG models were up 30.8% for the year at 6,176 compared to the 4,721 vehicles sold over the same time last year.

Sales of the company’s BlueTEC diesel models were up 7.9% for the year at 13,738 compared to the 12,727 diesels sold over the same period last year.

The company’s smart brand continued thirteen consecutive months of sales increases. November sales of 704, were a 70.0% increase over November 2011 (414), bringing the year-to-date volume to 9,013, up 100.4% when compared to the 4,498 vehicles sold last year.

On the van side, Sprinter had a strong month with 1,630 vehicles sold in November, up 56.0% over last year and up 24.8% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,113 vehicles in November; an increase of 28.6% when compared to November 2011 (sales of 5,530 vehicles). On a year-to-date basis, MBCPO sold 73,431 vehicles, an increase of 7.3% over the comparable period (with sales of 68,459 vehicles).

Mercedes-Benz USA again reported a record month for sales in October with a total of 23,978 for its Mercedes-Benz models, up 5.9%, delivering a record year-to-date total of 215,596 new vehicles to customers, up 11.9%. Despite the good news for Mercedes-Benz USA, main competitor, BMW, saw sales last month of 26,451 units, representing a 21 percent increase leaving them behind Merceces-Benz by only 2,748 units for the year.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record for MBUSA overall with sales of 26,642, up 9.0%, bringing the year-to-date total to 240,973 up 15.8%.

“Despite the challenges of a storm of this magnitude and the incredible hardship in the Northeast, our strongest market, we managed to achieve another record month,” said Steve Cannon, president and CEO, MBUSA. “We’re still optimistic about ending this year with the highest sales in our history.”

Mercedes-Benz sales for the month of October were led by the C-, E- and GLK-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 7,636, up 7.8%. The 9th generation E-Class followed with sales of 5,265 and MBUSA’s restyled compact SUV, the GLK-Class, rounded out the top three with sales of 2,943 up 18.0%. Additionally, the sporty SLK roadster sold 435 vehicles for the month, up 105.2%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring — posted sales of 574 yielding an increase of 567.4% and the 28 SLS AMG supercars sold this month made for a 115.4% increase over the same period last year.

On a year-to-date basis, top performers were the C-Class with 65,376, the E-Class with 50,061 and the M-Class with 29,966.

Sales of the high-performance AMG models were up 35.5% for the year at 5,512 compared to the 4,069 vehicles sold over the same time last year.

Sales of the company’s BlueTEC diesel models were up 14.2% for the year at 12,142 compared to the 10,630 diesels sold over the same period last year.

The company’s smart brand continued twelve consecutive months of sales increases. October sales of 998, were a 205.2% increase over October 2011 (327), bringing the year-to-date volume to 8,309, up 443.8% when compared to the 1,528 vehicles sold by MBUSA last year. When compared to the combined Penske and MBUSA sales year-to-date last year (4,084), sales are up 103.5%.

On the van side, Sprinter had a strong month with 1,666 vehicles sold in October, up 12.2% over last year and up 22.5% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,732 vehicles in October; an increase of 20.8% when compared to October 2011 (sales of 5,571 vehicles). On a year-to-date basis, MBCPO sold 66,318 vehicles, an increase of 5.4% over the comparable period (with sales of 62,929 vehicles).

October 2012 Sales Chart

After reporting news that MBUSA was ahead of BMW in U.S. Sales, recent reports from Bloomberg have emerged that Mercedes-Benz is not in the same position on the global market.  In global luxury sales, Mercedes-Benz is falling further behind rivals BMW and Audi because of a disjointed strategy in China, sluggish expansion of entry-level models and an aging S-class sedan, the once-dominant upscale nameplate remains firmly in third place.

The Mercedes sales gap with second-placed Audi has more than doubled within a year, hampering Chief Executive Dieter Zetsche’s pledge to retake the lead.

2012 Mercedes-Benz S350 BlueTEC 4MATIC

“Mercedes’s problems are home-made problems,” said Christian Ludwig, an analyst with Bankhaus Lampe in Dusseldorf. “It’s going to be extremely difficult for Mercedes to reach the No. 1 spot. The others are not sleeping.”

Mercedes delivered 964,900 cars and sport-utility vehicles worldwide through the first nine months of 2012. The 5 percent gain failed to keep pace with rivals, meaning it lagged Audi by 132,600 vehicles, up from 53,900 a year ago. The gap to No. 1 BMW widened 41 percent to 145,000 vehicles, according to data from the carmakers.

In September 2011, Zetsche sought to cap the celebrations for the automaker’s 125th anniversary by setting the goal for Mercedes to become the best-selling and most profitable luxury-car brand by 2020. At the time, he said it was “impossible” for the brand to accept being third.

Profit drop

One year on, Zetsche’s tone was less jubilant. He said on Sept. 20 that earnings before interest and taxes at the Mercedes car division would fall and not match last year’s figure. In response, the manufacturer is planning a savings drive dubbed “Fit for Leadership.” At the Paris auto show last month, Zetsche didn’t reaffirm a Mercedes’s target for 2013 operating profit of 10 percent of sales.

Mercedes has been trailing since losing the top spot in the luxury-car segment to BMW in 2005. The Daimler unit’s sales will have advanced 19 percent through this year, compared with a 31 percent jump by BMW and a 70 percent surge by Audi over the past seven years, according to IHS Automotive estimates.

The failure to keep pace is reflected in the stock. Daimler’s 12 percent increase over the past 12 months trails BMW’s 18 percent gain and Audi parent Volkswagen’s 44 percent surge. Daimler trades at 7.5 times estimated earnings versus 8 times for BMW.

Zetsche is seeking to reverse the trend by adding less-expensive compact models, including a four-door coupe and a sport-utility vehicle, to attract younger buyers and by expanding the range of variants of the S-class flagship, which is in the last year of the current generation.

2012 Mercedes-Benz CLS63 AMG

Dealer traffic

The new compact A-class hatchback lured 700,000 people to showrooms when it went on sale last month. The company has about 70,000 orders so far for the car, which starts at almost 24,000 euros ($31,000) compared with about 17,000 euros for the segment-leading VW Golf.

“Daimler is saying that the demand for its new A-Class is great, but these are mostly orders from dealers,” said Hans- Peter Wodniok, analyst at Fairesearch in Kronberg, Germany. “The price of the compact is quite high, and it remains to be seen if the market accepts it.”

Even with the premium price, Daimler is preparing for high demand, signing up Finland’s Valmet Automotive Inc. to produce more than 100,000 A-class cars. The external production is on top of 1.4 billion euros spent to upgrade a small-car factory in Germany and build a new one in Hungary. Daimler plans at least five compact models in the coming years including the newly introduced A- and B-class cars to take on models like the BMW 1-series coupe and the Audi Q3 SUV.

Filling gaps

“We have holes in our portfolio that we are closing successively,” Joachim Schmidt, Mercedes’s sales chief, said in an e-mail response to questions. “When I look into the future, I see that we have excellent prerequisites to be the leading premium manufacturer by the end of the decade.”

To reach that goal, Mercedes will need to boost growth in China, where deliveries edged up 6.7 percent this year, compared with gains of more than 30 percent for BMW and Audi.

“China is definitively a problem area,” said Marc-Rene Tonn, a Hamburg-based analyst with Warburg Research. “They have to take action.”

2013 Mercedes-Benz GLK350 4MATIC

For a start, Zetsche is combining two separate sales units — one for imported vehicles and other for locally made cars — into a single entity. Sales chief Schmidt said the goal of the restructuring is to grow “significantly” in China again. Mercedes’s efforts to expand its appeal with new models and re-spark growth in China are expected to bear fruit and offset plans by BMW to add a factory in Brazil and by Audi to expand in Mexico. IHS forecasts Mercedes increasing sales 34 percent between 2012 and 2015, compared with Audi’s 12 percent gain and BMW’s 26 percent rise.

“Globally, the relatively old product range weighs on sales,” said Frank Schwope, an analyst at Norddeutsche Landesbank in Hanover. “The current revamp of the A class and soon of the S class will have a positive effect.”

Mercedes-Benz USA has reported record September sales of 23,156 for its Mercedes-Benz models, up 7%, delivering a record year-to-date total of 191,618 new vehicles to customers, up 12.7%.  Mercedes record month helped extend their lead over BMW by 5,221 units for the year.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record for MBUSA of 25,980, up 8.7% bringing the year-to-date total to 214,331 up 16.7%.

“We’re on our way to a record year with extraordinary momentum and demand outpacing supply,” stated Steve Cannon, president and CEO, MBUSA.

Mercedes-Benz sales for the month of September were led by the C-, E- and GLK-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 7,872, up 14.7%. The 9th generation E-Class followed with sales of 4,826 and MBUSA’s restyled compact SUV, the GLK-Class, rounded out the top three with sales of 3,206 up 65.8%. Additionally, the sporty SLK roadster sold 416 vehicles for the month, up 115.5%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring – posted sales of 621 yielding an increase of 826.9% and the SLS AMG supercar retailed at 37 for the month, up 48% over the same period last year.

On a year-to-date basis, top performers were the C-Class with 57,740, the E-Class with 44,796 and the M-Class with 27,098.

Sales of the high-performance AMG models were up 37.6% for the year at 5,024 compared to the 3,650 vehicles sold over the same time last year.

Sales of the company’s BlueTEC diesel models were up 28.5% for the year at 11,182 compared to the 8,700 diesels sold over the same period last year.

The company’s smart brand continued eleven consecutive months of sales increases with its highest month ever since MBUSA took over the brand last year. September sales of 1,030, a 119.6% jump for the month (compared to the 469 vehicles sold in September 2011) bring the year-to-date volume to 7,311, up 508.7% when compared to the 1,201 vehicles sold by MBUSA last year. When compared to the combined Penske and MBUSA sales year-to-date last year (3,757), sales are up 95%.

On the van side, Sprinter sold 1,794 vehicles in September, up .8% over last year and up 23.7% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,727 vehicles in September; an increase of 17.9% when compared to September 2011 (sales of 5,707 vehicles). On a year-to-date basis, MBCPO sold 59,586 vehicles, an increase of 3.9% over the comparable period (with sales of 57,358 vehicles).

Mercedes-Benz USA has reported August sales of 20,557 for its Mercedes-Benz models, delivering a record year-to-date total of 168,462 new vehicles to customers, up 13.5%.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record of 23,439, up 13.1% bringing the MBUSA year-to-date total to a record 188,351, up 17.9% .

“With an all-time record setting year so far and now with exciting product in the pipeline, including the all-new GL-Class currently on its way to dealers across the country, we plan to build on this momentum through the end of the year,” stated Steve Cannon, president and CEO, MBUSA.

2013 Mercedes-Benz GL350

Mercedes-Benz sales for the month of August were led by the C-, E- and GLK-Class model lines.  The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,519, up 37.9%.  The 9th generation E-Class followed with sales of 4,515 and MBUSA’s restyled compact SUV, the GLK-Class, rounded out the top three with sales of t 2,775, up 43.6%.   Additionally, the sporty SLK roadster sold 373 vehicles for the month, up 174.3%.

2012 Mercedes-Benz SLK55 AMG

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring – posted sales of 604 yielding an increase of 705.3% and the SLS AMG supercar retailed at 51 for the month, up 59.4% over the same period last year.

On a year-to-date basis, top performers were the C-Class with 49,868, the E-Class with 39,970 and the M-Class with 24,659.

Monthly sales of the high-performance AMG models were 637, up 55.7% versus August 2011 (409) and up 52.1% year to date.

Sales of the company’s BlueTEC diesel models were up 38.9% for the year at 10,717 compared to the 7,717 diesels sold over the same period last year.

2012 S350 BlueTEC 4MATIC

The company’s smart brand continued ten consecutive months of sales increases with August sales of 753, an 85.9% jump for the month (compared to the 405 vehicles sold in August 2011) bringing the year-to-date volume to 6,281, up 758.1% when compared to the 732 vehicles sold by MBUSA last year.  When compared to the combined Penske and MBUSA sales year-to-date last year (3,288), sales are up 91% .

On the van side, Sprinter sold 2,129 vehicles in August – up 15.3% over last year and up 27.5% on a year-to-date basis.

The Mercedes-Benz Sprinter-based "Brilliant Van"

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,921 vehicles in August; an increase of 17.3% when compared to August 2011 (sales of 5,901 vehicles).  On a year-to-date basis, MBCPO sold 52,859 vehicles, an increase of 2.3% over the comparable period (with sales of 51,651 vehicles).

Mercedes-Benz August 2012 Sales Chart

BMW AG recently reported that the car manufacturer sold 21,297 of its flagship-brand cars in the U.S. this July. The problem is, those numbers are not nearly as straightforward as they appear.

In an effort to edge out Mercedes-Benz, hundreds of BMWs were counted as sold in July, even though they remain in showroom inventories and according to dealerships are still being advertised for sale as new cars.

The reason for the strange reporting is that the company made a special offer to dealers on July 31. For only that day, dealers were able to receive discounts of up to $7,000 per 2012MY car as long as the vehicle was reported sold that day.

As The Wall Street Journal reported, the number of such deals raises questions about the accuracy of the company’s reported sales, a closely watched figure as BMW and rival Mercedes-Benz vie for the title of top-selling U.S. luxury brand.

Kenn Sparks, a BMW spokesman, said its July sales total includes vehicles that were purchased by its dealers for use as what are known as “demos”— cars used on lots for test drives.

He declined to say how many reported sales were demos, saying BMW doesn’t release the figure. “These vehicles may stay on the lot because they are used as demo models,” he said.

Car companies, which book revenue when they ship to dealers, are known for using a variety of tactics to improve sales beyond what consumers purchase, such as cut rate deals with rental-car fleets and incentive that get dealers to stock more vehicles than they need.

But piling up cars on dealer lots and offering discounts can backfire. While sales may rise for a month or two, they often fall once the effort comes to an end. Dealers call this “payback.” Discounting also can erode a car maker’s profit margins.

BMW’s incentives appeared to help propel the car maker to a 1,900-vehicle lead over Daimler AG’s Mercedes-Benz, which has battled BMW for the U.S. sales crown for a year and has beefed up demo sales. On Aug. 1, BMW reported July sales spiked for the vehicle types eligible for the demo discounts. It sold 1,696 of its 7 Series sedans in July, the highest monthly total so far this year, and triple the June total of 539. For the 3 Series coupe, which had demo discounts totaling $3,200, sales climbed to 2,555 cars, up from 1,222 in June and that vehicle’s highest total for the year.

Dealers said they believe a few thousand BMW vehicles were sold as demos. The auto maker reported it sold 21,297 vehicles in July compared with 19,312 for Mercedes. BMW’s Mr. Sparks said BMW doesn’t break out sales of demonstration vehicles.

Mr. Sparks said demo models should be clearly marked and sold as used cars. But managers who own or oversee more than a dozen BMW dealerships said they routinely offer the vehicles as new and that BMW’s U.S. sales unit approves of the practice.

Several managers at BMW dealerships said they had no customers lined up to buy or lease the demo cars, but reported them as sold to lock in the discounts. “If I don’t take them, then I’ll be at a disadvantage to my competitors,” one dealer executive said.

At New Century BMW in Alhambra, Calif., the retailer has “a handful” of 7 Series large sedans that were reported to BMW as sold in July, Internet salesman Justin Wong said. “They are new cars. They are not used,” he said.

“We put a few into the loaner fleet,” one of the dealership managers said. “But most we just move as quickly as we can” as new cars.

Several dealers said the demo discounts are to help clear 2012 model-year cars now that 2013 vehicles are starting to arrive. “We’re trying to make it easier for dealers to retail cars by giving a great deal to the consumer,” Mr. Sparks said.

Several dealers said if BMW’s North American region can show that its stock of 2012 vehicles is depleted, it has a better chance of convincing top BMW executives to allocate a large portion of the 2013 models now rolling off assembly lines to North America, these dealers said.

“If you don’t sell the cars in North America, they’re going to send them to China,” Mr. Wong said. “Everybody is fighting for allocation.

Geoff Day, a Mercedes spokesman, said the auto maker has included in its U.S. monthly sales reports about 500 cars that were shipped to dealers as demonstrator models in June and July combined.

Most auto makers require dealers to keep demo cars for three to six months before they can be sold to customers, a period that can vary by model. Honda Motor Co. requires dealers to keep demo models for at least six months before they can be sold to consumers, and they must be sold as used vehicles. Last year, General Motors Co. GM required Chevrolet dealers to stock at least one Volt electric car as a demonstration model and more than 1,000 were shipped as demos. But GM only counted them as sold when they were delivered to customers, a spokesman said.

In the past, GM, Ford Motor Co. and Chrysler would lease thousands of cars a month to rental-car companies for very little. They counted those vehicles as sold. Then after a few months, the car companies took the rental cars back and passed them on to dealers that sold them as used cars.

One well known case of sales inflation occurred in 1998, when GM’s Cadillac brand and Ford’s Lincoln division racing to claim the top spot in luxury-car sales. Cadillac was trailing but its sales suddenly surged in December and it took the crown. Months later an embarrassed GM acknowledged that the Cadillac unit had purchased vehicles itself from its dealers, boosting the reported total.

Last year, BMW edged out Mercedes as the top-selling U.S. luxury car. At the end of November, Mercedes was ahead of BMW for the year. When it came time to report December sales totals, each company balked for 24 hours, hoping to force the other to go first.

Finally, Mercedes disclosed that it had sold 25,701 cars in December, and 245,192 for the year. Shortly thereafter, BMW said it had sold 26,834 cars in the month, enough to push its full-year total to 247,907 and claim the luxury-car sales crown.

Mr. Sparks said he is unaware of any discounts that were aimed at driving demo sales last December.

Dealers said BMW’s July sales total was helped by special discounts for 2012 models that the auto maker announced on the morning of July 31, the final day of the month.

Such discounts aren’t usually advertised and are known among dealers as “trunk money” and described by BMW as “allowances.”

They ranged last month from $2,500 on the 528i rear-wheel and all-wheel drive sedans to $7,000 for any 7 Series sedan, according to a memo BMW sent to dealers, a copy of which was reviewed by The Wall Street Journal.

The discounts were available on cars that dealers reported as sold on that day, July 31. They also had to be reported or “punched” “as “Specialty Demo,” a classification in BMW’s sales reporting system that doesn’t require the dealer to enter a customer name, dealers said.

The two-page memo doesn’t state whether the cars must be sold to customers as used vehicles.

Mercedes-Benz USA reported July sales of 19,311 Mercedes-Benz models sold, delivering a record year-to-date total of 147,905 new vehicles to customers, up 13.8%.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter of the month totaled 22,294, up 5.8% bringing an MBUSA year-to-date total of 164,912, up 18.6%

Mercedes-Benz sales for the month of July were led by the C-, E- and GL-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 5,663, up 24.4%. The 9th generation E-Class followed with sales of 5,089 and MBUSA’s largest SUV, the GL-Class, rounded out the top three with sales of 2,494, up 32%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring – posted sales of 449 yielding an increase of 382.8% and the flagship coupe, the CL, sold 39 vehicles for an increase of 62.5%. The SLS AMG supercar retailed at 59 for the month, up 20.4% over the same period last year.

On a year-to-date basis, top performers were the C-Class with 43,349, the E-Class with 35,455 and the M-Class with 22,416.

Monthly sales of the high-performance AMG models were 457, up 11.7% versus July 2011 (409) and up 54.3% year to date.

Sales of the company’s BlueTEC diesel models were up 45% for the year at 9,957 compared to the 6,866 diesels sold over the same time last year.

The company’s smart brand continued nine consecutive months of sales increases with July sales of 780 , a 138.5% jump for the month (compared to the 327 vehicles sold in July 2011) bringing the year-to-date volume to 5,528 up 1,590.5%

On the van side, sales of Sprinter vans saw another best-ever sales month in July with 2,203 – up 27.2% over last year and up 30% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,519 vehicles in July; an increase of 10.6% when compared to July 2011 (sales of 5,895 vehicles). On a year-to-date basis, MBCPO sold 45,938 vehicles, an increase of 0.4% over the comparable period (with sales of 45,750 vehicles).

Mercedes-Benz USA has reported combined sales of 25,388 vehicles sold with “Best Ever” months for its Mercedes-Benz, smart and Sprinter model lines. The 12.5 percent increase for the month brings the year-to-date total to 142,619, up 20.8 percent and making this MBUSA’s highest first-half on record.

Mercedes-Benz models posted June sales of 22,231, a 7.6 percent improvement over June 2011, delivering a year-to-date total of 128,595 new vehicles to customers, up 15.9 percent.

“This marks a historic milestone for Mercedes-Benz in the U.S. market. Not only did we post all-time record sales across all three business units in June, we achieved our highest half-year sales in our 47-year history,” said Steve Cannon President and CEO of Mercedes-Benz USA today.

Sales for the month of June were led by the C-, E- and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,506. The 9th generation E-Class followed with sales of 5,589 and MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 2,891.

At the high end, the all-new iconic sixth generation 2013 SL roadster – debuting in showrooms last month – posted sales of 346 yielding an increase of 217.4 percent and the SLS AMG supercar retailed 86 for the month, up 377.8 percent over the same period last year.

On a year-to-date basis, top performers again were the C-Class with 37,686, the E-Class with 30,366 and the M-Class with 20,626.

Monthly sales of the high-performance AMG models were 515, up 75.2 percent versus June 2011 (385) and up 62.4 percent year to date.

Sales of the company’s BlueTEC diesel models were also up 50.3 percent for the year at 8,945 compared to the 5,953 diesels sold over the same time last year.

On the one-year anniversary of the smart brand coming under the MBUSA umbrella, sales of the model line achieved the highest reported volume since August of 2009. June sales of 1,017 vehicles represent a 208 percent jump for the month (compared to the 330 vehicles sold in June 2011), bringing the year-to-date volume to 4,748, up 86 percent.

On the van side, sales of Sprinter vans also saw best-ever sales in June with 2,140 – up 12 percent over last year and up 30.7 percent on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,593 vehicles in June; an increase of 2.9 percent when compared to June 2011 (sales of 6,410 vehicles). On a year-to-date basis, MBCPO sold 39,419 vehicles, a decrease of 1.1 percent over the com0arable period (with sales of 39,855 vehicles).

*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

**Numbers reflect MBUSA sales as of 7/1/2011; see release for total smart brand sales

Mercedes-Benz USA (MBUSA) reported April 2012 sales of 22,336 for its Mercedes-Benz models, a 23.8 % improvement over April 2011, delivering a year-to-date total of 83,849 new vehicles to customers, up 17.5%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,066, up 30.8% bringing a year-to-date total of 91,972, up 22.4 %, making this the company’s highest April on record.

Sales for the month of April were led by the C-, E-, and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,424 and the 9th generation E-Class followed with sales of 5,328. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,057, up 53.6% compared to April 2011. Other strong performers were the company’s popular new CLS four-door coupe which saw a 522.1% growth and the all-new SLK roadster which increased 215.5% over April 2011. The SLS AMG supercar retailed 104 for the month, up 92.6% over the same period last year.

On a year-to-date basis, top performers again were the C-Class with 24,531 (up 20.1%) the E-Class with 19,201 and the M-Class with 14,537 (up 58.2%).

Monthly sales of the high-performance AMG models were 529, up 55.1% versus April 2011 (341) and up 60.6% year to date. Additionally, despite fluctuating gas prices, diesel sales increased to 2,300 up 142.4% over the same period last year (949) and up 85.8% for the year.

The company’s smart brand continued six consecutive months of sales increases with April sales of 764 vehicles, a 63% jump for the month (compared to the 467 vehicles sold in April 2011) and brings the year-to-date volume to 3,028, up 74.6%.

On the van side, sales of Sprinter Vans also saw strong momentum in April with sales of 1,966 – up 76.3% over last year and up 35.4% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,368 vehicles in April; a -10.2% decrease when compared to April 2011 (sales of 7,091 vehicles). On a year-to-date basis, MBCPO sold 26,292 vehicles, a decrease of -1.3% over the comparable period (with sales of 26,629).

Proving itself as a popular option, sales of Sprinter vans increased an impressive 94 percent for calendar year 2011. In only its second year of operation, Daimler Vans USA and its combined network of both Mercedes-Benz and Freightliner Sprinter dealers achieved a total of 16,577 vans sold, far surpassing the 2010 result of 8,559. The Mercedes-Benz network alone saw an increase of 172%.

“Our strong, diverse network of 185 Mercedes-Benz and Freightliner commercial van dealers spread across the U.S. has enjoyed a banner year of Sprinter van sales. From large fleet operators to small construction businesses and mom-and-pop food trucks, American consumers are discovering the incredible benefits of Sprinter vans,” said Claus Tritt, General Manager of Commercial Vans for Mercedes-Benz USA.

Powered by a fuel-sipping 3.0-liter BlueTEC diesel engine, the Sprinter has best-in-class cargo capacity of up to 547 cubic feet and payload capacity up to 5,358 pounds. With cargo doors that open a full 270 degrees, the Sprinter also boasts a rear door opening that’s 5’2″ wide and six feet tall. Both the Cargo and Passenger Vans feature a side-door opening that’s 4’3″ wide and six feet high. At the same time, their step-in height is only 19.9 inches – lowest in the industry. Interior standing height can be up to 6’6″. All versions are equipped with a number of Mercedes-Benz safety features — ESP stability and rollover control, ABS anti-lock brakes, Brake Assist and traction control. The driver and front passenger seats are equipped with standard multi-stage front air bags, and side curtain and torso air bags are optionally available.

The Sprinter Van Success Story

The highly successful Mercedes-Benz Sprinter made its European debut in 1995, and a new-generation Sprinter was launched globally in 2006. Since 2001, the Sprinter has been sold in the U.S. by Freightliner, the industry’s leading manufacturer of medium and heavyduty trucks in North America. Complete with many Mercedes-Benz safety and convenience features, the U.S. line-up includes the Cargo Van, Passenger Van, MiniBus, Cab Chassis and the new Crew Van. Mercedes-Benz USA began offering the Sprinter line through select Mercedes-Benz dealers in 2010. Both MBUSA and Freightliner are divisions of Daimler AG, the world’s largest manufacturer of commercial vehicles.

BlueTEC Diesel with DEF Injection

All Sprinters are powered by an innovative 3.0-liter BlueTEC diesel engine that attains an impressive 24.9 miles per gallon on the highway. Marking the first-ever use of super-clean BlueTEC technology in the commercial van market, the BlueTEC diesel engine is as clean as a modern gasoline engine. A Diesel Exhaust Fluid (DEF) injection system reduces nitrogen oxides to harmless nitrogen and water in a downstream catalytic converter.

2011  was a record year for Mercedes-Benz Cars, selling a total of 1,362,908 Mercedes-Benz, smart and Maybach vehicles.   Just over 77,000 units more than in the previous record set in 2007 (1,285,900 units).  Helping to make 2011 a record year was Mercedes-Benz USA with 264,460 vehicles sold in 2011.  This was also a record for MBUSA, representing the highest annual volume on record with a 17.5% increase over the 225,007 vehicles sold during the same period in 2010.

2011 was also the best sales year in the history of the brand Mercedes-Benz. With 1,260,912 units sold and an increase of 8.0% compared to the prior year the previous sales record of 2007 (1,185,200 units) was clearly exceeded. Since the beginning of the year sales of the brand with the star have been up every month. Particularly successful was the sales development in the fourth quarter. 341,624 delivered units made it the best-selling quarter in the company’s history. In December alone, worldwide deliveries rose by 15.1% to 124,387 vehicles despite the very good result achieved already in December 2010. Thus last month, more vehicles were sold than ever before in this period.

“We’re very satisfied with our sales development. In 2011 we sold more vehicles than ever before,” says Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. “We also set the course for the future: The newly introduced generation of the C-Class, the C-Class coupe, the SLK, and the CLS are extremely popular among customers. The same applies to the new B-Class and new M-Class, which were introduced in Europe only recently. The full-year 2011 was also shaped by our strong development in important growth markets such as the BRIC countries and positive development in the U.S.”

Positive outlook for 2012 – new models to provide additional momentum

The year 2012 provides a good base to pursue last year’s success. Dr. Zetsche: “In 2012 we will consequently continue our product offensive and launch additional attractive vehicles on the market, which will give us a further boost. The vehicles will be spearheaded by the new A-Class, which will allow the brand to reach out more strongly to younger target groups. The new CLS Shooting Brake will underscore our leading role when it comes to innovative vehicle concepts and design.”

The new SL will also celebrate its market launch in 2012 just in time for the model series’ 60th anniversary. After the successful introduction of the new M-Class in 2011, additional demand will be generated in the SUV segment by the new GL, the new generations of the GLK and the time-honored G-Class.

Once again sales record in China, Russia, and India; dynamic development in Brazil

Mercedes-Benz continued to do outstandingly well in China (including Hong Kong) last year, where the brand surpassed its sales record of 2010 by 30.6%. The brand therefore substantially exceeded its full-year target of increasing sales in China by at least 20%. A total of 193,339 customers opted for a vehicle bearing the Mercedes star. In December alone, 23,227 people purchased a new Mercedes-Benz passenger car (+29.5%).

Over the past twelve months, Mercedes-Benz did also well in all other BRIC countries. The previous year’s record sales were substantially exceeded in both Russia (29,058 units; +47.3%) and India (7,089 units; +22.7%). In Brazil the brand built on the dynamic development of 2010, boosting sales by 35.3% in full-year 2011, to 10,197 vehicles. Summed up, Mercedes-Benz therefore reported a sales increase of 32.4% in the BRIC-countries in 2011.

Over the past twelve months, Mercedes-Benz also saw sales rise to all-time highs among others in Taiwan (+31.7%), South Korea (+18.8%), Mexico (+17.7%), Denmark (+15.0%), and Sweden (+12.2%). The development in Japan is also notable. Despite the strong earthquake in March and the serious consequences for the country, Mercedes-Benz sold 7.1% more vehicles in Japan last year (32,405 units) than in 2010.

Outstanding development in the U.S.; record sales in Canada and the entire NAFTA region

As in 2010, Mercedes-Benz posted double-digit growth in the U.S. and grew faster than the total market. From January to December 2011, sales rose by 13.3% to 245,231 units. Thus the United States were once again the brand’s second-largest market. Driven by the new generation of the C-Class and the new M-Class, sales of Mercedes-Benz vehicles rose to 25,701 units in December (+27.9%). In Canada a total of 28,584 (+1.8%) vehicles with the Mercedes star were sold during 2011. Following the record set in 2010, this result represents a new all-time high. Mercedes-Benz also achieved a record result in the entire NAFTA region in 2011, with sales amounting to 279,946 vehicles (+12.2%).

Mercedes-Benz leads Germany’s premium segment in 2011

In Germany Mercedes-Benz has been the Number One automaker in the premium segment since 1993. Despite the sometimes limited availability of the high-volume A- and B-Class due to the changeover of production to the new models, the brand’s sales in its home market totaled 262,256 vehicles in 2011, which was almost as high as in the previous year (2010: 265,000 units). In December sales of the brand with the star rose by 16.8% (25,290 units). In Western Europe (excluding Germany) deliveries also nearly matched the previous year’s level (2010: 291,853 units) at 289,285 units in the past twelve months. A sales increase was recorded among others in the UK (+10.1%).

New generation of the C-Class with outstanding customer response – sedan model leader in its segment

In 2011 the C-Class confirmed the vehicle’s standing as a very successful model also with its new generation. In the C-Class segment, Mercedes-Benz recorded growth of 16.8% over the past twelve months to 401,340 units. Very popular and once again the most successful model in its segment during the year as a whole was the C-Class sedan. A total of 270,968 units were delivered to customers (+8.1%). In the year of the facelift, deliveries of the C-Class estate rose to a new all-time high of 76,446 vehicles (+21.6%). Demand for the new C-Class coupe has also been very high ever since the vehicle was launched on the market last June. To date, 23,698 units of the sporty coupe have been delivered to customers. The SLK also did well last year, with 26,756 customers buying one of the roadsters from January through December 2011. This corresponds to an increase of 85.7%.

E-Class segment attains new record result in 2011

Following the record sales of the previous year, sales in the E-Class segment rose by 4.7% in 2011 to a new all-time high (338,386 units). Deliveries of the E-Class sedan and estate totaled 244,341 units last year (2010: 252,775 units). 32,533 customers opted to buy the CLS model, which was introduced in January 2011 (+210.4%).

Sales of S-Class sedan surpass previous year’s high level

Despite having to face much younger competitor models, the S-Class sedan once again increased sales compared to the prior year. Since the car’s market launch in 2005 more than 440,000 units of the brand’s flagship vehicle have been sold. Sales of the CL also rose, with deliveries increasing by 6.9%. The SLS AMG has also met with a great response from customers. More than 5,000 units of the super sports car have already been sold since the vehicle was launched on the market in March 2010.

At more than 200 units, sales of the high-end luxury sedan Maybach were higher than in each of the two previous years.

SUVs post monthly record sales from January through December

The SUVs from Mercedes-Benz enjoyed another great year in 2011. They achieved new sales records each month from January through December, enabling them to surpass last year’s record figure by 24.0% (248,574 units). More customers decided to buy a GLK than ever before in a single year (93,836 units; +24.0%). The compact SUV is also popular in China, where it has been produced for the local market since early December. All other model series did very well throughout the world in 2011, increasing sales substantially compared to the previous year. Sales of the R-Class rose by 45.5%, while those of the G-Class increased by 28.3%. The GL boosted sales by 28.2%, and deliveries of the M-Class increased by 17.9% despite the model changeover.

B-Class does well during phase-out

In spite of production changes resulting from the B-Class model changeover and the associated limited availability of A- and B-Class models, Mercedes-Benz sold 194,133 units in this segment last year (2010: 222,373 units). Sales of the B-Class even continued to increase until shortly before the new model was launched on the market.

Sales of smart fortwo pass 100,000 mark

The smart fortwo did extremely well in 2011. Sales passed the target of 100,000 units, rising to 101,996 vehicles (+4.6%). Dr. Dieter Zetsche: “The development of the smart fortwo last year by far exceeded our expectations. Also for 2012, all lights are on green. The third generation of the smart fortwo electric drive and the smart ebike are two genuine highlights that will be introduced in the coming twelve months. We expect them to give the brand another boost.” In full-year 2011 the innovative two-seater was especially popular in China (including Hong Kong), where a total of 11,045 buyers drove home from the dealership in a smart fortwo (2010: 3,900 units). The smart fortwo also posted very high growth rates in other countries, including Mexico (+57.1%), Poland (+50.7%), the Czech Republic (+26.6%), and Taiwan (+21.4%). In Germany the smart fortwo defended its segment leadership throughout the year, with customers buying a total of 29,005 units (+3.3%). More than 1.5 million units of the brand have been sold since the first generation of the compact urban vehicle was introduced on the market in 1998.

Mercedes-Benz USA today reported November sales of 28,255 vehicles, a 55.2% improvement over November 2010 (18,208) and the company’s highest November volume on record. On a year-to-date basis, the 236,415 vehicles sold represent a 20.4% increase over the 196,288 vehicles sold during the same period last year.

The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 8,358, up 112.7% from November 2010. The 9th generation E-Class followed with sales of 5,095 and the all-new versatile M-Class finished third in volume with monthly sales of 4,796. Additionally, sales of the 2012 CLS-Class posted a 215.8% increase for the month and sales of the new SLK roadster were up 87.3% over November 2010.

Total diesel units sold for November were up 136.1 % with sales of 2,097 (vs. 888 units sold in Nov. 2010).

At the high end, the company sold 169 of its supercar — the SLS AMG, up 369.4% from November 2010 — bringing its year-to-date sales to 636.

Sales of Sprinter Vans also increased by 26.1% for November with sales of 1,045 – bringing a year-to-date total of 14,982 (up 108.7 %).

Sales of the smart fortwo totaled 414 vehicles, up 96% for the month (compared to the 211 vehicles sold in November 2010).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,530 vehicles in November 2011, a decrease of 12%. On a year-to-date basis, MBCPO sold 68,459 vehicles, a decrease of 8% over the comparable period last year.

Mercedes-Benz November 2011 Sales Chart

October sales for Mercedes-Benz USA have been released showing sales of 24,449 vehicles, an astounding 28.2 percent improvement over October 2010 (19,076) and the company’s highest October volume on record. On a year-to-date basis, the 206,632 vehicles sold represent a 12 percent increase over the 184,431 vehicles sold during the same period last year.

The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 7,084, up 87.9 percent from October 2010. The 9th generation E-Class followed with sales of 4,516 and the all-new versatile M-Class, finished third in volume with monthly sales of 4,091. Additionally, sales of the 2012 CLS-Class posted a 192.3 percent increase for the month and sales of the new SLK roadster were up 58.2 percent over October 2010.

Total diesel units sold for October were up 110.9% with sales of 1,930 (vs. 915 units sold in Oct. 2010).

At the high end, the company sold 13 of its supercar — the SLS AMG — bringing its year-to-date sales to 467.

Sales of Sprinter Vans also increased by 104.8% for October with sales of 1,485 – bringing a year-to-date total of 13,937 (up 119.4 %).

Sales of the smart fortwo totaled 327 vehicles for the month (compared to the 367 vehicles sold in October 2010).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,571 vehicles in October 2011, a decrease of 21.8%. On a year-to-date basis, MBCPO sold 62,929 vehicles, a decrease of 7.6% over the comparable period last year.

Mercedes-Benz USA is reporting sales of 23,897 vehicles for September 2011, marking a 15.6 percent improvement over September 2010 which recorded sales of 20,666 vehicles. This increase made 2011 the company’s highest September volume on record. On a year-to-date basis, the 182,314 vehicles sold represent a 10.3 percent increase over the 165,355 vehicles sold during the same period last year.

The C-Class and E-Class model lines were the best sellers with combined sales of 11,987 vehicles, nearly half of all vehicles sold. The all-new 2012 C-Class – and gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 6,865, up 32.1% from September 2010. The 9th generation E-Class followed with sales of 5,122 and the full-sized SUV, the GL-Class, finished third in volume with monthly sales of 2,541. Additionally, sales of the newly launched 2012 CLS-Class posted a 399.3% increase for the month and sales of the new SLK roadster were up 50.8% over September 2010.

At the high end, the company sold 25 of its supercar — the SLS AMG — bringing its year-to-date sales to 454.

Sales of Sprinter Vans also increased by 121.3% for September with sales of 1,779 – bringing a year-to-date total of 12,452 (up 121.3 %).

Sales of the smart fortwo totaled 469 vehicles for the month (compared to the 422 vehicles sold in September 2010).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,707 vehicles in September 2011, a decrease of -8.6%. On a year-to-date basis, MBCPO sold 57,359 vehicles, a decrease of -5.9% over the comparable period last year.

July sales for MBUSA improved by 16.7 percent over July 2010 for a total of 21,065 vehicles sold. This increase for Mercedes-Benz USA made it their highest July volume since 2006. On a year-to-date basis, the 139,086 vehicles sold represent an 11.3% increase.

The highest volume performers for the month were the E- and C-Class model lines. The 9th generation E-Class led the pack with sales of 5,114 and the sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – followed with sales of 4,554. MBUSA’s stylish SUV, the M-Class, finished third in volume with monthly sales of 2,778 up 40.8% over last July. Additionally, sales of the all-new SLK roadster were up 1,758.3% and the all-new 2012 CLS-Class posted a 657% increase over July 2010. Sales of the full-sized GL-Class SUV were up 60.2% for the month as well.

Sales of Mercedes-Benz diesel models were up 134.1% for the month (913 versus 390) and up 120.3 % for the year (6,866 versus 3,117).

At the high end, sales of the S-Class were up 13.9% for the month and the company sold 49 of its supercar — the SLS AMG — bringing its year-to-date sales to 397.

Sales of Sprinter Vans also increased by 154.3% for July with sales of 1,732 – bringing a year-to-date total of 8,827 (up 122.1 %).

Sales of the smart fortwo totaled 327 vehicles for the month.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,895 vehicles in July 2011, a decrease of 14.7%. On a year-to-date basis, MBCPO sold 45,750 vehicles, a decrease of 5.1 % over the comparable period last year.

Mercedes-Benz July 2011 Sales Chart

Mercedes-Benz USA (MBUSA) released their June 2011 sales which came in 18.8 percent higher than June 2010 sales for a total of 22,563 vehicles sold. This was the highest June volume and first half of the year on record for Mercedes-Benz USA. On a year-to-date basis, the 118,021 vehicles sold represents a 10.4 percent increase.

The highest volume performers for the month were the E-Class and C-Class model lines. The 9th generation E-Class led the pack with sales of 5,798, up 19.1 percent over June 2010. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – continued its strong momentum with sales of 4,620. MBUSA’s stylish SUV, the M-Class, finished third in volume with monthly sales of 3,071, up 44.6 percent over last June. Additionally, sales of the all-new 2012 CLS-Class four-dour coupe were up 645.5% and the full-sized GL-Class SUV posted a 75.9 percent increase over June 2010.

Sales of Mercedes-Benz diesel models were up 128.4 percent for the month (1,231 versus 539) and up 188.3 percent for the year (5,953 versus 2,727).

At the high end, sales of the commanding G-Class were up 89.1 percent for the month and the company sold 18 of its supercar — the SLS AMG — bringing its year-to-date sales to 348.

Sales of Sprinter Vans also increased by 162.5 percent for the month, with sales of 1,911 – bringing a year-to-date total of 7,095 (up 102.1 percent).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,413 vehicles in June 2011, a decrease of 0.2%. On a year-to-date basis, MBCPO sold 39,863 vehicles, a decrease of 3.6 % over the comparable period last year.

May 2011 was the most successful May in Mercedes-Benz history, after the company chalked up 108,766 worldwide sales thanks in part to continued growth in Brazil, Russia, India and China.

The sales figures for May 2011 marked a 7.3 per cent rise on 2010’s figure of 443,394. Total sales for 2011, which stand at 490,021, are up 10.5 per cent on 2010’s figure of 443,394 for the same period.

In a statement, the Executive Vice President of Sales and Marketing Mercedes-Benz Cars, Joachim Schmidt, said: “The upswing we’ve experienced in recent months continued in May with a new sales record. Once again, growth was in particular driven by the BRIC countries”.

“We achieved high growth rates in all of them. The strong demand for our new C-Class generation is also contributing to our dynamic development. This will also be the case with the new C-Class coupe, which hit dealerships last Saturday and has already met with an outstanding customer response.”

The Mercedes C-Class Coupe has already won the hearts of motorists the world over who love to speed along in a top-of-the-range prestige vehicle with a sporty edge. The model’s sleek curves and ultra-modern stylings come complete with the AMG Sports Package that includes 18″ alloy wheel trims.

The C-Class was launched earlier this year and Mercedes-Benz gave their customers no less than five different engine options. Three petrol engines and two diesel engines are available with the C-Class, with the most economical being the C 220 CDI BlueEFFICIENCY, which comes equipped with the flagship ECO start/stop function and a manual six-speed transmission.

Following the significant boost provided by the C-Class, Mercedes will look to capitalise on the launch of the M-Class, which launched this week. The luxury 4×4 is expected to rival Range Rover in the market and poses a significant threat, with its spacious interior and impressive arsenal of gadgets.

The M-Class has launched with three different engine options; a four-cylinder diesel, a heavily-revised petrol V6 and a diesel V6. An eco-friendly hybrid diesel version is expected to follow, further expanding the M-Class’ reach into the 4×4 market and opening up the possibility of car insurance incentives for eco-friendly drivers.

The fact that Mercedes-Benz cited the BRIC nations as a significant contributor to their record sales figures speaks volumes about the current state of the motoring industry – and its future. For a number of years, motoring industry analysts have been pointing to Brazil, Russia, India and China as the way forward for car sales, given the lower levels of debt in those countries and the smaller proportion of cars that are bought on credit.

Indeed, China is now the world’s biggest auto market, after overtaking the USA in 2009. Car sales in China grew by 6.5 per cent between March 2010 and March 2011, signalling that the region remains a fertile ground for manufacturers like Mercedes-Benz.