Last week, Formula 1 legend and now brand ambassador for Mercedes-Benz, Michael Schumacher tested the safety systems of the new C-Class at the Mercedes Technology Center in Sindelfingen dubbed SimCity. SimCity is a secluded test site where new assistance systems can be tested, and smartly so – can you imagine the spy videos that would pop up on teh web if Schumacher crashed a car do to a failed system. Think back to the reporter that crashed the S-Class while testing the brake assist, the web blew up with failed crash photos.

“Nobody is able to give 100% concentration all the time over a longer period to cope with the car and traffic situation. Sometimes just a moment of inattention is enough. And that is precisely why I support intelligent assistance systems for passenger cars,” Schumacher says about Intelligent Drive. “Assistance systems are never distracted and never get tired. Assistance systems have no delay for reaction time. They can save lives.”

“With Mercedes-Benz Intelligent Drive we have ushered in a new era of active safety, and are once again confirming our position as a safety pioneer,” says Jochen Hermann, chief engineer responsible for assistance systems and active safety at Mercedes-Benz. “Preventing accidents and minimising their consequences: this is the holistic approach taken by the Mercedes-Benz safety philosophy, which the company refers to collectively as ‘Real Life Safety’.”

Mercedes-Benz is consistently pursuing this strategy with the C-Class, which has numerous new assistance systems and significantly extended functions. Comfort and safety are enhanced at the same time. The new functions use the same sensor system – a new stereo camera and multi-stage radar sensors.

The central focus of Schumacher’s test drives with the new Mercedes-Benz C-Class was on assistance systems such as:

COLLISION PREVENTION ASSIST PLUS. At speeds of 30 km/h and above, it issues a visual warning if the gap between the driver’s vehicle and the vehicle ahead is too small, with an additional acoustic warning at 7 km/h and above if there is a danger of collision, and provides an adaptive braking assistance function which, depending on the situation, can boost braking if the driver is not braking hard enough. If the driver does not react, now, for the first time in a series-production system, a collision with slower or stopping vehicles ahead when driving at speeds of up to 200 km/h can be prevented or at least minimised by automatic, autonomous partial braking. The system also brakes in response to stationary vehicles at a speed of up to 50 km/h, and is able to prevent rear-end collisions at speeds of up to 40 km/h.

DISTRONIC PLUS with Steering Assist and Stop&Go Pilot helps the driver to maintain a suitable distance, even in stop-and-go traffic. The steering assistance feature is new and helps the driver with lateral control of the vehicle, even on gentle bends, and offers a traffic jam vehicle following function.

The PRE-SAFE® Brake provides autonomous braking in the absence of a driver reaction. In typical urban driving scenarios, it can prevent collisions with pedestrians or stationary vehicles at speeds of up to approx. 50 km/h; or, at speeds of up to approx. 70 km/h reduce the impact of such collisions.

Brake Assist PLUS with Cross-Traffic Assist can, depending on the situation, boost the braking strength applied by the driver, if necessary up to full brake application and, for the first time, can also react to crossing traffic and pedestrians.

Active Blind Spot Assist issues a visual and – if the indicator is activated – an acoustic warning of the presence of a vehicle in the blind spot area; and can prevent a potential side-on collision by applying the brakes unilaterally at the last moment.

Active Lane Keeping Assist warns against unintentional drifting across a lane through vibrations of the steering wheel; and if the vehicle actually crosses a lane marking, corrects the vehicle’s position through unilateral brake application. It also applies the brakes unilaterally if the vehicle drifts across a lane marking and the neighbouring lane has, for example, oncoming traffic, overtaking or overtaken vehicles in it.

For Jochen Hermann, the tests with Michael Schumacher are a useful supplement to the millions of test kilometres in the simulator, on the roads and on test tracks around the world. “It is enormously enjoyable to work with Michael Schumacher. He is not only sensationally good at manoeuvring cars, he has an extraordinary understanding of technology and driving physics combined with the ability to identify potential solutions precisely and rapidly. I think this cooperation will bear a great deal of fruit in the future. Our shared aim is more safety for all road users.”

“What I personally find very good is this: it is not necessary to buy an S-Class to obtain the latest systems; instead Mercedes-Benz is rapidly making this technology accessible to many car drivers now – in the new C-Class, for example; or even, in the case of COLLISION PREVENTION ASSIST and ATTENTION ASSIST, as standard equipment right from the A-Class upwards. This is an approach I can only applaud – safety must be made available to everyone,” Schumacher said after concluding the test drives.

Stay alert, keep a safe distance, focus on your surroundings and prepare for anything.  Ideally as a safe driver, these are all things you should be capable of doing.  But with the dawn of smart phones, endless commutes and a plethora of buttons, being a safe driver isn’t as easy as it once was.  Counteracting your newfound driving distractions, Mercedes-Benz has developed the Intelligent Drive system. The intelligent networking of the most innovative driver assistance systems currently available.  The Intelligent Drive systems help drivers in repetitive, unpleasant and difficult driving situations control their vehicle and prevent and minimize accidents.

Check out Mercedes’ latest video for their Intelligent Drive System featuring Michael Schumacher as well as a video showcasing the the future of intelligent driving.

Over the last couple of weeks, Mercedes has been offering up bits and pieces of information regarding the all-new, 2013 S-Class.  With the launch of the new S-Class comes quite a few new, never before seen safety features; and with those new features comes quite a a large amount of questions regarding the new terminology (namely, what exactly are the assistance programs and what do they do?)  To make reading future press releases easier on you, we’ve compiled a list of the top new assistance programs to keep you up to speed on the new terms, some of which are seen only on the S-Class and some of which are available brand wide.

Adaptive Highbeam Assist PLUS: permanent main beam with no dazzling. If the camera-based Adaptive Highbeam Assist PLUS picks up oncoming traffic or vehicles ahead, it adapts the light distribution according to the specific situation when the main beam is on. A mechanism in the headlamp module masks the portion of the LED headlamps’ cone of light where there are other vehicles to prevent their drivers being dazzled. Possible backglare caused by increased use of the main beam and highly reflective signs at the side of the road is also detected and eliminated by dimming the headlamps accordingly. Consequently, the driver can simply leave the main-beam headlamps on at all times and use their full range without irritating or even endangering other road users. The system is active at speeds above 30 km/h when travelling in the dark on roads without street lighting.

Active seat-belt buckle: comfort and safety. An electric motor extends and retracts the belt buckle automatically. In this way, any belt slack in the area of the pelvis and thorax can be reduced so that passengers are secured more firmly in both the sideways and the lengthways direction. Fastening seat belts in the rear has also been made simpler: the seat belt buckle emerges from the upholstery when the rear doors are opened and is provided with an illuminated insertion slot.

Active Parking Assist: automatic manoeuvring into and out of parallel and perpendicular parking spaces. The Active Parking Assist is designed for automated parking with active steering and brake control in both parallel and end-on spaces. The driver moves the vehicle by manually pressing the accelerator or releasing the brake. What’s more, the system is now also able to manoeuvre out of parallel parking spaces again all by itself with automatic steering and brake control, assuming the vehicle was parked there automatically previously.

Active Lane Keeping Assist: intervention to correct unintentional lane changes even with a broken line. The new improved version of the Active Lane Keeping Assist is now also able to intervene should the driver inadvertently cross a broken line when there is a risk of a collision. The system uses the information from the radar system to detect when the adjacent lane is not clear. The radar system has been supplemented by a sensor at the rear, which works in unison with the other sensors in the front and rear bumpers. The Active Lane Keeping Assist is not only capable of recognising critical situations such as overtaking vehicles, parallel traffic and parking vehicles, it can also respond effectively to oncoming traffic. If the system detects the risk of a collision, not only does it cause the steering wheel to vibrate in pulses as a haptic warning for the driver, it intervenes with lane-correcting single-sided braking via the ESP®. It thereby forms the ideal complement to the Active Blind Spot Assist.

Active Blind Spot Assist: warning for lane changes. This radar-based system alerts the driver if it detects another vehicle in the blind spot when changing lanes. If the driver ignores the system’s warnings and comes dangerously close to the vehicle in the adjacent lane, Active Blind Spot Assist intervenes by applying the brakes at the wheels on the opposite side of the vehicle to create a yawing movement that can avert a collision.

BAS PLUS with Cross-Traffic Assist: braking assistance also for crossing traffic. For the first time, the Brake Assist system BAS PLUS with Cross-Traffic Assist can help to avoid not just rear-end collisions with vehicles directly in front, but also imminent crashes with cross traffic at junctions. If the anticipatory system detects a hazardous situation of this type based on the amalgamated data from the new stereo camera and the radar sensor system, it prompts the driver to start emergency braking by activating visual and acoustic warnings. If the driver presses the brake pedal too tentatively, as is often the case, BAS PLUS will step in by automatically boosting brake pressure for effective emergency braking, even applying the brakes at full power if necessary. The Cross-Traffic Assist is active at speeds up to 72 km/h.

BAS PLUS and PRE-SAFE® Brake: preventing traffic accidents with pedestrians and vehicles in front. Pedestrian detection has been added to the BAS PLUS and PRE-SAFE® Brake functions, while autonomous braking for vehicles in front has undergone a major advance. By fusing the data from the stereo camera and radar sensors, it is now possible to detect pedestrians in front of the vehicle. Visual and acoustic warnings are given when a hazard is spotted. If the driver then reacts by braking, the braking power will be boosted by BAS PLUS as the situation requires, right up to a full brake application. Should the driver fail to react, the PRE-SAFE® Brake will trigger autonomous vehicle braking. The pedestrian detection is active up to approx. 72 km/h, and is able to prevent collisions with pedestrians from an initial speed of up to 50 km/h. The operating range of the autonomous braking function for stationary vehicles has been optimised so that rear-end collisions can likewise be avoided at speeds of up to 50 km/h now.

Beltbag: reduces the risk of injury to passengers in the rear. This inflatable seat-belt strap is able to reduce the risk of injury to passengers in the rear in a head-on collision by lessening the strain placed on the ribcage. Should the crash sensors detect a severe frontal impact, the airbag control unit will trigger deployment and inflation of the beltbag. A gas generator then inflates the multi-layered belt strap with Velcro seams to nearly three times its normal width. The resulting larger surface area is able to better distribute the force acting on the seat occupant, thereby reducing the risk of injury.

Data fusion: amalgamation for reliable operation. Highly sophisticated sensors and the necessary networked algorithms provide the foundation for innovative new functions. Data fusion enables the algorithms for the varying systems to amalgamate the visual information from the stereo camera with the readings from the radar sensors. Many of the assistance systems from Mercedes-Benz work in this way, fusing multiple or complementary data sources to ensure reliable operation.

DISTRONIC PLUS with Steering Assist: comfort-enhancing assistance with lateral lane guidance. The DISTRONIC PLUS proximity control system is a driver aid designed to keep the vehicle at the desired distance from another vehicle in front, even in stop & go traffic. This basic radar-based function has now been enhanced by the addition of a Steering Assist, which helps drivers to stay centred in their lane by generating the appropriate steering torque when travelling on a straight road and even in gentle bends. The stereo camera recognises lane markings as well as a vehicle driving ahead, and relays this information to the electric steering assistance system. When driving at slow speeds, e.g. in congested traffic, the Steering Assist can use the vehicle ahead as a means of orientation, even when there are no clear lane markings visible.

The system’s design is so refined that the sensors can detect whether the driver’s hands are actually on the steering wheel. If they are not, a visual warning is issued first. Should the driver fail to react, a warning signal sounds and lateral lane guidance is deactivated.

The system can be activated at speeds up to 200 km/h. A green steering wheel symbol appears in the instrument cluster to indicate when the Steering Assist is operating while DISTRONIC PLUS is activated.

Infrared headlamps: two separate light sources in the headlamp assemblies light up the road ahead with invisible infrared light. Used for the Night View Assist PLUS.

Far-infrared camera: detects relevant objects (pedestrians and animals such as deer, horses, cattle) at a distance of up to 160 m as a thermal image, enabling it to control the warning function. Used for the Night View Assist PLUS.

Multi-level functionality: dazzle protection for following traffic. The intensity of the brake lights is reduced at night-time or while waiting at traffic lights out of consideration for any road users behind.

Night View Assist PLUS: alerting to pedestrians and animals. The new Night View Assist PLUS is capable of detecting pedestrians and animals in potentially hazardous positions in front of the vehicle. It automatically switches the instrument cluster display from the speedometer to a crystal-sharp night view image to alert the driver in unlit areas. Pedestrians or animals detected ahead are clearly highlighted in colour in this image. The spotlight function is additionally used to repeatedly flash pedestrians in the warning zone by means of a special module in the front headlamps. This attracts the driver’s attention to the source of the danger at the same time as warning the person on the side of the road. These functions are now available in urban areas, too. Infrared headlamps, a long-range infrared camera, a short-range infrared camera and a spotlight function are used to provide the various functions.

Near infrared camera: shows a sharp greyscale image of the area in front of the vehicle in the instrument cluster display. Used for the Night View Assist PLUS.

PRE-SAFE® Impulse: at an early phase of the crash, before the resulting deceleration starts to increase, the front occupants are pulled away from the direction of impact and deeper into their seats by their seat belts. By the time the accident enters the phase when loads peak, the extra distance they are retracted by can be used while dissipating energy in a controlled fashion. Pre-acceleration and force limitation allow the occupants to be temporarily isolated from the effects of the crash, significantly reducing the risk and severity of injuries in a frontal collision. With PRE-SAFE® Impulse, the seat belt strap can be retracted by pyrotechnic means at all three belt anchorage points, and released again with controlled force. The fundamental difference compared to conventional belt tensioners is that the force for retracting the belt strap is maintained for a much longer time. The deployment logic fires the seat belt system’s belt tensioners progressively depending on the seriousness of the accident. In this way, the tensioning force can be adapted as required.

PRE-SAFE® PLUS: occupant protection for an imminent impact from the rear. PRE-SAFE® PLUS offers an extension of the familiar occupant protection measures in situations where traffic behind poses a danger. A radar sensor in the rear bumper monitors the traffic behind the vehicle and can detect the risk of a rear-end collision. The system warns the driver of the vehicle behind by activating the rear hazard warning lights at a higher frequency than normal. Apart from this, the PRE-SAFE® anticipatory occupant protection measures, including the reversible belt tensioners, are also deployed. If the vehicle is stationary, PRE-SAFE® PLUS will keep it firmly braked. Minimising the forward jolt in this way can greatly reduce the strain placed on the occupants, such as the risk of whiplash injuries. Firmly applying the vehicle’s brakes can help to prevent secondary accidents too, such as running into a vehicle in front, for example, or colliding with pedestrians or other road users at junctions.

Radar: sensor technology for picking up relevant obstacles. New improved versions of the short-range and long-range radars combine with a new multi-mode radar to detect relevant obstacles such as vehicles or people in defined areas in front of, next to and, now, behind the vehicle, too. The system employs 2 x short-range radars at the front (range 30 m, opening angle 80°), 1 x long-range radar at the front (200 m, 18°) with mid-range scan (60 m, 60°), 2 x short-range radars on the sides at the rear (30 m, 80°) and 1 x multi-mode radar at the rear (30 m, 80° and 80 m, 16°).The algorithms for the varying systems amalgamate (data fusion) the radar readings with the visual information from the stereo camera. Many of the assistance systems from Mercedes-Benz work in this way, fusing complementary data sources to ensure reliable operation.

Spotlight function in the front headlamps: flashes pedestrians detected with the help of the controllable main beam module. Used for the Night View Assist PLUS.

Stereo Multi-Purpose Camera (SMPC, stereo camera for short): 3D vision. Just like the Multi-Purpose Camera (MPC) fitted previously, the stereo camera is positioned behind the windscreen in the vicinity of the rear-view mirror. However, the camera features two “eyes” that produce a 3D view of the area up to around 50 metres in front of the vehicle while monitoring the overall situation ahead for a range of up to 500 metres. In this way, the camera is able to provide data for processing by various systems. Intelligent algorithms perform a visual evaluation of this three-dimensional information in order to detect and carry out spatial classification of both vehicles that are driving ahead, oncoming or crossing, as well as pedestrians and a variety of traffic signs within a large field of vision. Used for example for BAS PLUS with Cross-Traffic Assist and DISTRONIC PLUS with Steering Assist.

Traffic Sign Assist: now recognises no-overtaking zones and access restrictions, too. The new Traffic Sign Assist, which builds on the capabilities of the previous Speed Limit Assist, represents yet another contribution to accident prevention from Mercedes-Benz. The system is now also able to recognise no-overtaking zones and alert drivers to access restrictions. The camera on the inside of the windscreen continues to pick up speed limit signs, including those on overhead gantries and in roadworks, for example. The camera’s data is cross-referenced against the information in the navigation system and can be displayed in both the instrument cluster and the map view. If the camera fails to spot any road signs showing a speed limit or a speed limit is lifted, the legal speed limits based on the navigation data are shown instead, such as a maximum speed of 100 km/h on country roads in Germany or 50 km/h in built-up areas. No-overtaking zones and the signs signalling their end are also registered and displayed, while in the case of signs imposing access restrictions, an acoustic warning is additionally emitted together with a visual warning in the instrument cluster.

While the world premiere of the 2013 Mercedes-Benz S-Class will take place in May / June 2013, they have released the first information about the car’s new technology.

Our good friends in Germany have, in advance, some information about the new technology, in the form of handy display graphics. One of the most interesting features is the system including Distronic PLUS with Steering Assist. The system helps the driver to maintain the desired distance – even in stop and go traffic. The basic function of radar-based Distronic PLUS is now extended to the steering wizard, which assists the driver in the lateral control of the vehicle. The camera detects lane markings and vehicles ahead and makes the car drive at slower speeds.

The Brake Assist PLUS with crossover wizard provides brake support, even when crossing traffic. Using a new camera and radar sensors, the system helps to prevent rear-end collisions – even when crossing traffic.

The new Adaptive Highbeam Assist PLUS on the new S-Class also allows for glare-free high beams using the standard LED headlights. The mechanics in the headlamp module hides the field in the light cone, which is found in other vehicles – in order to prevent glare. The high beam is switched on so permanent, allowing for maximum visibility. A glare from reflective plates will cause the system to selectively dim the lights – the system will work at night on roads without street lighting.

The traffic sign assistant has now been extended and now offers the detection of overtaking and entry.

The Night View Assist PLUS will warn against animals and people -they will be illuminated several times by a Spotlight feature.

The 2013 S-Class will also ise parking assistant to park fully automatic – even the brakes will be taken over by the technology.

And last but not least, in the new S-Class, there are not normal bulbs, instead the vehicle is fully equipped with LED technology and, the belts for the passengers now have an airbag..

In short, the 2013 Mercedes-Benz S-Class will be the safest car on the road and pretty much drive itself.

Source: Mercedes-Benz Passion

As a father, there is nothing more important in a vehicle than its safety.  As a man, there is nothing more important in a vehicle than its power.  Thankfully Mercedes-Benz vehicles fit into both categories and the 2012 ML63 AMG is no exception.  The AMG SUV keeps in line with the Mercedes-Benz brand philosophy, and represents the embodiment of the Mercedes-Benz holistic safety concept of real life safety, which is derived primarily from what happens in a real accident situation. The extremely tough occupant compartment of the M-Class, together with the front and rear deformation zones, forms an effective basis for the occupant protection system. Both active safety and driver-fitness safety are further improved by Assistance Systems that can also be seen in the S-Class and E-Class.

As with all passenger car models from Mercedes-Benz, the philosophy behind the safety concept of the M-Class is broken down into four phases:

• Safe driving: avoiding danger, warning and assisting the driver in good time
• In the event of danger: anticipating and enabling preventive protective measures
• In an accident: providing protection as needed
• After an accident: avoiding even worse consequences and making rapid assistance possible

The high level of safety already achieved in the previous model has been increased even further. The many “invisible” Mercedes-Benz solutions in particular bring measurable benefits in real accident situations. To support new technologies or the evolution of existing systems, the engineers carried out numerous crash tests which went way beyond the tests normally specified, such as the roof-drop test for example, as well as various rollover tests. When it detects the need to do so, a rollover sensor system can activate side and window airbags, as well as belt tensioners. In total, as part of the M-Class development Mercedes-Benz tested 36 totally different loads under real test conditions. Then there were the extensive simulations on the digital prototype. Following this intensive programme of development, the M-Class has the potential to achieve top results in all the international rating tests.

The M-Class is also able to demonstrate the highest possible protection potential when it comes to more vulnerable road users such as pedestrians or cyclists. In addition to yielding areas in the front section, folding exterior mirrors and smooth contours, the risk of injury caused by the vehicle has been reduced by adapting the bonnet and increasing the distance to the components in the engine compartment.

“Electronic crumple zone”

As ever, the best accident is one which does not happen at all. The safety engineers at the Mercedes Technology Center are working intensively on this rather simple sounding statement, which in practice is actually a lot more difficult to implement. Both active safety and driver-fitness safety in the ML 63 AMG are further improved by the numerous active and passive assistance systems:

• ADAPTIVE BRAKE with Hill-Start Assist, priming, brake drying and hold functions (standard)
• Adaptive brake lights warn vehicles behind in an emergency braking situation with flashing brake lights (standard)
• ATTENTION ASSIST warns the driver of drowsiness (standard)
• Brake Assist (BAS) to support the driver in critical braking manoeuvres (standard)
• Tyre pressure monitoring system (standard)
• Speed Limit Assist displays road signs in the instrument cluster (optional)
• Intelligent Light System with specific lighting functions to match the relevant road and weather conditions (optional)
• Night View Assist PLUS with automatic person detection (optional)
• DISTRONIC PLUS with BAS PLUS (optional)
• Lane Keeping Assist warns the driver as soon as it detects that the driver has unintentionally left a recognised marked lane. In addition, Active Lane Keeping Assist can react with lane-correcting brake application (optional)
• Blind Spot Assist warns the driver when vehicles are detected in the area of poor visibility, the so-called “blind spot”. Additionally, the system can counteract a possible collision by specific application of the brakes on one side of the vehicle, if the driver does not react to the warning (optional)
• Active Parking Assist with PARKTRONIC can detect parking spaces and display the steering manoeuvres required to park on the instrument cluster (optional)
• Reversing camera, e.g. with “back-in” mode with dynamic guide lines for reversing into narrow parking bays or to aid with the coupling of trailers (optional)

Standard equipment forming part of the safety concept of the new M-Class includes the anticipatory safety system PRE-SAFE®, which combines active and passive safety synergies to reduce the loads exerted on the vehicle occupants in the event of an accident by up to 40 percent. Depending on the potential accident situation detected, the following reversible measures can be initiated for preventive occupant protection:

• Driver and front passenger seat belts are tensioned
• Windows are closed
• Sliding sunroof is closed
• Front passenger seat is adjusted (if optional Memory package is included)

Body: high energy absorption in the event of a front impact

The extremely robust occupant cell of the ML 63 AMG, together with the front and rear deformation zones, forms an effective basis for the occupant protection system. The focus of the work here has been the tangible reduction of the loads exerted on the occupants. In the case of front impacts, the engineers were able to achieve more uniform deceleration, and therefore a lower peak load on the occupants.

This was made possible by means of:

• Design of the front axle carrier as a crash element, which is able to deform in a specific manner and in the case of an offset crash, for example, can divert the energy to the side of the vehicle opposite the side of impact
• Guide ramp on the brake booster, thus preventing unwanted block formation between the brake booster and the damper dome. The brake booster is also rotated to minimise possible brake pedal intrusion
• A crash joint ensures that the mudguard is pushed away at the driver’s door, and prevents the door from jamming after the impact. For the most part the doors can be opened without much effort
• Ultra-high-strength steels in the A-pillar enhance the stability of the passenger compartment in both front impacts as well as in different rollover scenarios, primarily enabling doors to be opened easily after an offset crash
• Projected sills create a direct load path to the front wheel. As a result, any possible forcing or intrusion of the wheels into the footwell can be avoided
• Optimum energy conversion in the event of a front crash despite relatively short front-end length, thanks to enabling the load paths from the crashbox to the longitudinal body member, from the wheel to the sill, and due to the deformable subframe, which guides the forces into the centre tunnel via the engine/transmission joint
• The energy-absorbing steering column deforms up to 100 millimetres when subjected to external forces, thus freeing up additional deformation space for energy conversion. As a result, the loads on the driver can be reduced in the area of the head, neck and thorax

Side-impact protection thanks to intelligent bodyshell

• Similar to the design of the front area of the M-Class, the vehicle’s intelligent bodyshell design also performs impressively in side-impact accident scenarios. The specific distribution of high rigidity and high deformability helps to ensure that the occupants benefit from favourable kinematics in the event of a side impact:
• The lower part of the B-pillar, an important component in side impacts, is highly compressible, whereas its upper part is extremely rigid. As a result, intrusions and the speed of intrusions in the lower area are reduced, while in the upper area high-strength steels on the exterior sides of the pillar prevent it from buckling unfavourably in a side impact. In addition, this design solution increases the stability of the passenger compartment in the event of a rollover
• The stiffening of the floor structure by means of a supporting element made of an ultra-high-strength material running across the entire width of the vehicle, and ultra-high-strength reinforcements in the driver’s seat crossmember, help to reduce deformations, primarily in the event of a pole impact. As a result, the occupant survival space benefits from even better protection, and the thorax load on the occupants is reduced
• The geometry and body connections of the pillars and the roof frame made of ultra-high-strength material have been optimised to provide the best possible crash safety

A safe ending: the rear section

The rear area of the M-Class also protects the sturdy passenger compartment in crash situations thanks to specific deformation work, therefore minimising the loads on the occupants. A special impact test conducted to check tank leakage gives an indication of the exceptional load capabilities of the rear part of the M-Class body. The test involved running a crash carriage into the rear of the M-Class at 80 km/h. The tank system survived this fatal impact without suffering any leaks.

To enhance rigidity, increase the energy absorption capability and improve deformation behaviour, the multi-piece rear longitudinal members feature a continuous closed cross-section with stepped plate thicknesses (tailored blanks). The spare wheel well forms an integrated part of the steel floor, and a steel flexible bumper bracket carries the rear bumper covering and is connected to the rear structure via two steel crashboxes.

Comprehensive restraint systems for occupant protection

The passive occupant protection systems, together with the “electronic crumple zone” and intelligent body design which have already been described, provide optimum protection potential, placing the M-Class at the top of its market segment. As part of this, a number of new deployment strategies are used. For example, the system can detect an impending rollover in the event of crash and if necessary deploy the window airbags and the seat belt tensioners. Thanks to the new generously-sized side airbags and the window airbags with extended area of coverage, in the event of a side impact the occupants can be more uniformly supported from the shoulder area down to the pelvic area.

Additional protection potential is also provided for rear seat passengers with seat belt tensioners and force limiters on the outer seat positions. The integration of optional thorax bags in the tilt-adjustable folding seat backrests enables optimum airbag positioning for each backrest position. The components of the passive occupant protection systems include:

• Two-stage adaptive airbags for the driver and front passenger
• Kneebag for the driver
• Sidebags for the driver and front passenger (combined thorax/pelvis bags)
• Sidebags in the rear row of seats as an option
• Windowbags across both rows of seats from the A- to the C-pillar
• 3-point seat belts on all five seats
• Pyrotechnic reel tensioners and permanent belt force limiters as well as electrically reversible belt tensioners in the front, reel tensioners and single-stage force limiters for the outer seats in the rear
• ISOFIX child seat attachment points
• Belt height adjustment for the driver and front passenger
• Belt status display for the rear-seat passengers in the instrument cluster
• Automatic child seat recognition (optional) with deactivation of the front passenger airbag if a special Mercedes-Benz child seat is used
• In a rear-end collision, a passive head restraint system developed specifically for this purpose can reduce the forces exerted on occupants

Occupants also protected after a crash

Even after an accident, the new M-Class can help prevent secondary accidents and protect the occupants. After a more serious crash, the hazard warning lights are automatically activated to warn surrounding traffic. At the same time, the doors are automatically unlocked so that the emergency services (if required) have the best possible unrestricted access to the passengers. And thanks to partial opening of the side windows, the interior is better ventilated after airbag deployment.

On detecting a collision, the central control unit switches off the fuel system to reduce the risk of a possible fire. After determining the cylinder positions, the engine management system opens the injection valves of those cylinders which are not under compression and discharges the high-pressure fuel area by direct evacuation of the remaining fuel in the combustion chamber. This further reduces the risk of fuel escaping. To avoid fuel losses, all M-Class models are also fitted with cut-resistant fuel lines in all relevant locations. This also helps to reduce the risk of a possible fire breaking out.

There is no question that life for young families is full of surprises, believe me, I know.  So the new Mercedes-Benz B-Class is the ideal companion – “For what’s coming up”. This is the campaign message with which Mercedes-Benz is launching its new premium sports tourer, which will be at dealerships beginning November 19th, under. The campaign will run until Christmas in print, online and on TV with focuses on the many safety systems that make the compact premium sports tourer the safest car in its class – with a particular emphasis on COLLISION PREVENTION ASSIST. The new B-Class is the only vehicle in the compact car segment to feature this radar-based system, which helps to prevent rear-end collisions in all road and traffic conditions.

“The B-Class sets a new benchmark in its class for safety, spaciousness, comfort and efficiency, making it the ideal car for young families”, commented Anders Sundt Jensen, Head of Brand Communications for Mercedes-Benz Cars. “And this is what led us to develop a campaign that is specifically tailored to the everyday lives and experiences of this target group.”

“The most common accident in the B-Class: making a mess”

The commercial, 45-second and 30-second versions of which can be seen on TV between 7 November and 31 December, takes a tongue-in-cheek look at the significance of the COLLISION PREVENTION ASSIST system in terms of road safety

The driver of a B‑Class is distracted by a boy with a blindfold over his eyes, who is running about on the pavement while eating an ice cream. Because of this, the driver fails to see another child crossing the road in front of him. Fortunately, nothing escapes the eagle eye of the safety system. It signals the alert in plenty of time and intervenes to provide extra braking assistance. All ends well – except that the boy with the ice cream runs into a pillar.

A similarly humorous treatment is used to communicate COLLISION PREVENTION ASSIST in printed advertisements – also with the message: “The most common accident in the B-Class: making a mess”. Altogether, between 26 October and 23 December, six different advertisements will appear, using a series of four motifs. As well as further safety features, these have as their themes the flexible space and frugal fuel consumption of the new B-Class. The vehicle itself is shown in polar silver metallic paintwork against a backdrop representative of an urban street scene. In addition, the campaign includes an interactive web special, which has already been online since 25 August wherein users become acquainted with the highlights of the new B‑Class. The online activities are accompanied by three pre-roll ads on numerous platforms.

In line with the Mercedes-Benz brand philosophy, the new Mercedes M-Class represents the embodiment of the Mercedes-Benz holistic safety concept of REAL LIFE SAFETY, which is derived primarily from what happens in a real accident situation. The extremely robust occupant compartment of the M-Class, together with the front and rear deformation zones, forms an effective basis for the occupant protection system. Both active safety and driver-fitness safety in the new M-Class are further improved by Assistance Systems, already primarily familiar from the S and E-Class.

As with all passenger car models from Mercedes-Benz, the philosophy behind the safety concept of the M-Class is broken down into four phases:

• Safe driving: avoiding danger, warning and assisting the driver in good time
• In the event of danger: anticipating and enabling preventive protective measures
• In an accident: providing protection as needed

After an accident: avoiding even worse consequences and making rapid assistance possible

The very high level of safety already achieved in the previous model has been increased even further thanks to meticulous attention to detail during the development stage. The many “invisible” Mercedes-Benz solutions in particular bring measurable benefits in real accident situations. To support new technologies or the evolution of existing systems, the engineers carried out numerous crash tests which went way beyond the tests normally specified, such as the roof-drop test for example, as well as various rollover tests. When it detects the need to do so, a rollover sensor system can activate side and window airbags, as well as belt tensioners. In total, as part of the

M-Class development Mercedes-Benz tested 36 totally different loads under real test conditions. This included comprehensive simulations for the digital prototype. Following this intensive development programme, the M-Class now has the potential to pass all international ratings with the best possible results.

The M-Class is also able to demonstrate the highest possible protection potential when it comes to more vulnerable road users such as pedestrians or cyclists. In addition to yielding areas in the front section, folding exterior mirrors and smooth contours, the risk of injury caused by the vehicle has been reduced by adjusting the bonnet and increasing the distance to the components in the engine compartment. In addition, for the first time in the SUV segment, an active bonnet is fitted as standard equipment. It is able to reduce the acceleration forces of an impacting pedestrian or cyclist by intercepting them earlier.

“Electronic crumple zone”: even more safety in the M-Class

As ever, the best accident is one which does not happen at all. The safety engineers at the Mercedes Technology Center are working intensively on this rather simple sounding statement, which in practice is actually a lot more difficult to implement. Both active safety and driver-fitness safety in the new M-Class are further improved by the numerous active and passive assistance systems:

• ATTENTION ASSIST, warns the driver of drowsiness
• Speed Limit Assist, displays road signs in the instrument cluster
• Tyre pressure loss warning system
• Intelligent Light System with specific lighting functions to match the relevant road and weather conditions
• Night View Assist Plus with automatic person recognition
• ADAPTIVE BRAKE with the functions Hill-Start Assist, priming, brake drying and hold function
• Brake Assist BAS to support the driver in critical braking manoeuvres
• DISTRONIC PLUS with BAS PLUS
• Lane Keeping Assist warns the driver as soon as it detects that the driver has unintentionally left a recognised marked lane. In addition, Active Lane Keeping Assist can react with lane-correcting brake application
• Blind Spot Assist warns the driver when vehicles are detected in the area of poor visibility, the so-called “blind spot”. Additionally, Active Blind Spot Assist can counteract a possible collision by specific application of the brakes on one side of the vehicle, if the driver does not react to the warning.
• Park Assist with PARKTRONIC, a system which can detect parking spaces and carry out the steering manoeuvres required for the parking process, simply leaving the driver to operate the brake and accelerator
• Reversing camera, e.g. with “back-in” mode with dynamic guide lines for reversing into narrow parking bays or to aid with the coupling of trailers
• Adaptive brake light warns vehicles behind in an emergency braking situation with flashing brake lights

Standard equipment forming part of the safety concept of the new M-Class includes the anticipatory safety system PRE-SAFE®, which combines active and passive safety synergies to reduce the loads exerted on the vehicle occupants in the event of an accident by up to 40 percent. Depending on the potential accident situation detected, the following reversible measures can be initiated for preventive occupant protection:

• Driver and front passenger seat belts are tensioned
• Windows are closed
• Sliding sunroof is closed
• Front passenger seat is adjusted (when fitted with Memory package)

Body: high energy absorption in the event of a front impact

The extremely robust occupant compartment of the M-Class, together with the front and rear deformation zones, forms an effective basis for the occupant protection system. The focus of the work here has been the tangible reduction of the loads exerted on the occupants. In the case of front impacts, the engineers were able to achieve more uniform deceleration, and therefore a lower peak load on the occupants. This was made possible by means of:

• Design of the front axle carrier as a crash element, which is able todeform in a specific manner and in the case of an offset crash, for example, can divert the energy to the side of the vehicle opposite the side of impact

• A novel aluminium gearbox crossmember mount with offset function: isolated against noise and vibration during normal operation, in the event of a crash this component is activated via hooks so that the centre tunnel can absorb additional energy in this area (diesel versions only)

• Guide ramp on the brake booster, thus preventing unwanted block formation between the brake booster and the damper dome. The brake booster is also rotated to minimise possible brake pedal intrusion

• A crash joint ensures that the mudguard is pushed away at the driver’s door, and prevents the door from jamming after the impact. For the most part the doors can be opened without much effort

• Ultra-high-strength steels in the A-pillar enhance the stability of the passenger compartment in both front impacts as well as in different rollover scenarios, primarily enabling doors to be opened easily after an offset crash

• Projected sills create a direct load path to the front wheel. As a result, any possible forcing or intrusion of the wheels into the footwell can be avoided

• Optimum energy conversion in the event of a front crash despite relatively short front-end length, thanks to enabling the load paths from the crashbox to the longitudinal body member, from the wheel to the sill, and due to the deformable subframe, which guides forces into the centre tunnel via the engine/transmission joint

• The energy-absorbing steering column deforms up to 100 millimetres when subjected to external forces, thus freeing up additional deformation space for energy conversion. As a result, the loads on the driver can be reduced in the area of the head, neck and thorax

Side-impact protection thanks to intelligent bodyshell

Similar to the design of the front area of the new M-Class, the vehicle’s intelligent bodyshell design also performs impressively in side-impact accident scenarios. The specific distribution of high rigidity and high deformability helps to ensure that the occupants benefit from favourable kinematics in the event of a side impact:

• The lower part of the B-pillar, an important component in side impacts, is highly compressible, whereas its upper part is extremely rigid. As a result, intrusions and the speed of intrusions in the lower area are reduced, while in the upper area high-strength steels on the exterior sides of the pillar prevent it from buckling unfavourably in a side impact. In addition, this design solution increases the stability of the passenger compartment in the event of a rollover

• The stiffening of the floor structure by means of a supporting element made of an ultra-high-strength material running across the entire width of the vehicle, and ultra-high-strength reinforcements in the driver’s seat crossmember, help to reduce deformations, primarily in the event of a pole impact. As a result, the occupant survival space benefits from even better protection, and the thorax load on the occupants is reduced

• The geometry and body connections of the pillars and the roof frame made of ultra-high-strength material have been optimised to provide the best possible crash safety

Brilliant finish: the rear assembly of the M-Class

The rear area too of the M-Class also protects the sturdy passenger compartment in crash situations thanks to specific deformation work, therefore minimising the loads on the occupants. A special impact test conducted to check tank leakage gives an indication of the exceptional load capabilities of the rear part of the M-Class body. The test involved running a crash carriage into the rear of the M-Class at 80 km/h. The tank system survived this fatal impact without suffering any leaks.

To enhance rigidity, increase the energy absorbtion capability and improve deformation behaviour, the multi-piece rear longitudinal members feature a continuous closed cross-section with stepped plate thicknesses (tailored blanks). The spare wheel well forms an integrated part of the steel floor, and a steel flexible bumper bracket carries the rear bumper covering and is connected to the rear structure via two steel crashboxes.

Comprehensive restraint systems for even better occupant protection

The passive occupant protection systems, together with the “electronic crumple zone” and intelligent body design which have already been described, provide optimum protection potential, placing the M-Class at the top of its market segment. As part of this, a number of new deployment strategies are used. For example, the system can detect an impending rollover in the event of crash and if necessary deploy the head, side and window airbags, as well as the seat belt tensioners. Thanks to the new generously-sized side airbags and the window airbags with extended area of coverage, in the event of a crash the occupants can be more uniformly supported from the shoulder area down to the pelvic area, and thereby better protected. In side impacts too, the danger of injury is reduced thanks to extended coverage.

Additional protection potential is also provided for rear seat passengers with seat belt tensioners and force limiters on the outer seat positions. The integration of optional thorax bags in the tilt-adjustable folding seat backrests enables optimum airbag positioning for each backrest position. The components of the passive occupant protection systems include:

• Two-stage adaptive airbags for the driver and front passenger
• Kneebag for the driver
• Sidebags for driver and front passenger (combined thorax/pelvis bags)
• Sidebags in the rear row of seats as an option
• Windowbags across both rows of seats from the A to the C-pillar
• 3-point seat belts on all five seats
• Pyrotechnic reel tensioners and permanent belt force limiters as well as electrically reversible belt tensioners in the front, reel tensioners and single-stage force limiters for the outer seats in the rear
• ISOFIX child seat anchorage
• Belt height adjustment for the driver and front passenger
• Belt status display for rear-seat passengers in the instrument cluster Automatic child seat recognition (optional) with deactivation of the front passenger airbag if a special Mercedes-Benz child seat is used in a rear-end collision, a passive head restraint system developed specifically for this purpose can reduce the forces exerted on occupants

The M-Class also protects its occupants after a crash

As part of the POST-SAFE® functions, the new M-Class can activate a variety of systems which can contribute towards avoiding post-accident risks. After a more serious crash, the hazard warning lights are automatically activated to warn surrounding traffic. At the same time, the doors are automatically unlocked so that the emergency services have the best possible unrestricted access to the passengers. And thanks to partial opening of the side windows, the interior is better ventilated after deployment of the restraint systems.

On detecting a collision, the central control unit switches off the fuel system to reduce the risk of a possible fire. After determining the cylinder positions, the engine management system opens the injection valves of those cylinders which are not under compression and discharges the high-pressure fuel area by direct evacuation of the remaining fuel in the combustion chamber. This reduces the risk of fuel escaping. To avoid fuel losses, all M-Class models are also fitted with cut-resistant fuel lines in all relevant locations. This also helps to reduce the risk of a possible fire breaking out.

It was on 29 January 1886 that Carl Benz filed an application in Berlin for a patent on his three-wheeled motor car. Ever since, that day has been considered the official birthday of the motor car, which, in 2011, celebrates its 125th anniversary. At the same time as Benz, Gottlieb Daimler was developing the first four-wheeled motor car. In this way, working independently of each other, the founding fathers of today’s Daimler AG and its globally successful Mercedes-Benz core brand laid the foundation stone for all present-day passenger cars, commercial vehicles and buses. The company that invented the motor car has since that time gone on to shape its development more diversely and enduringly than any other motor vehicle manufacturer – in all relevant areas, from drive technology to comfort and safety through to design.

Innovation has always been the key to success for a car manufacturer and is set to become even more important in future. Without the courage to go in search of new ideas, there would be no motor car; and without innovation, there would be no progress. Mercedes-Benz, the inventor of the motor car, has always pressed ahead vigorously with the development of that mode of transport. For instance, the company has repeatedly underpinned its claim to technological leadership with over 80,000 patent applications since 1886, the year in which Carl Benz and Gottlieb Daimler, respectively, unveiled their “Patent-Motorwagen” and “motorised carriage”. As the world’s first car, the Benz Patent-Motorwagen is the symbol of pioneering spirit par excellence. In its day, the exquisitely engineered three-wheeler made it clear at first sight that a new age of mobility had dawned. Daimler’s motorised carriage was the first motor car with four wheels.

These two vehicles represented the start of a unique success story – a story that has continuously had new chapters added to it by Mercedes-Benz. For, time and time again, it has been trendsetting inventions from the Stuttgart-based car manufacturer that have resulted in the “horseless carriage”, which was initially said by critics to have “no future”, evolving not only into an icon of personal freedom, but also into a significant factor within the economy. Alongside the first bus and the first motor truck, the company’s most important innovations also include the first modern passenger car, the Mercedes 35 hp, which was presented in February 1900.

Mercedes 35 hp: the prototype of all modern passenger cars

At the turn of the century, the Mercedes 35 hp, the prototype of all modern passenger cars, was the definition of a fundamentally new and ever since prevailing vehicle architecture: it marked the transition from the long-legged “motor carriage” to the motor car as we know it today. The decisive technical innovations were its long wheelbase, wide track, low centre of gravity and angled steering column. These improvements created the basis for comfortable and safe driving, something that was first turned into reality in a Mercedes.

There are also some characteristic features such as the elongated form and the honeycomb radiator, which, organically integrated into the front end, was to finally solve the hitherto omnipresent problem of how to cool the engine, quite apart from emerging as a distinguishing mark of the brand. With its light-alloy crankcase, the powerful four-cylinder engine served as a model for today’s still current lightweight design and was, furthermore, installed low in the frame. Its exhaust valves were controlled by a camshaft, this significantly improving the smoothness of operation, stability at idle and acceleration. The construction principle of “engine at the front, final drive to the rear wheels” was to establish itself in the long term as the conventional drive layout.

The first Mercedes – the first modern-day motor car

The “35 hp” was the first vehicle to sport the Mercedes brand name and went down in history as the first modern-day motor car. Many other manufacturers were to copy this innovative concept, which proved to be superior in every respect. Mercedes-Benz thus from an early date established its claim to be the leader in technology and design.

Spirit of innovation as a driving force behind car development

Thanks to its design creativity, Mercedes-Benz has been successful in driving ahead automotive progress with a succession of new ideas aimed at constantly reinventing the concept of personal mobility and opening up new areas of application. Its power of innovation has allowed Mercedes-Benz to evolve into an automotive manufacturer with a unique and diverse product offering. Today, the brand with the star encompasses a range of vehicles that includes compact passenger cars, such as the A-Class, and luxury saloons, such as the S-Class; vans like the Sprinter; buses like the Citaro; and heavy-duty trucks such as the Actros. The smart brand adds to the product portfolio with a vehicle that is for many the perfect city runabout. Today’s smart fortwo dates back to a Mercedes-Benz study, presented in the early 1980s, into a “short-distance transport vehicle”. The two-seater concept vehicle was the starting point of a twin-track development that gave rise in the 1990s to the company’s first compact car: the

A-Class and the smart city coupé, the predecessor of today’s smart fortwo.

Time and time again, Mercedes-Benz has been at the forefront of new concepts of personal mobility and has also opened up entirely new market segments. For example, the SLK, which was unveiled in 1996, was the first compact premium roadster. This was followed one year later by the M-Class, the first premium SUV, which owed its development to experience gained by Mercedes engineers in connection with all-wheel drive technology for the legendary G-Class and the Unimog. The most recent example is the CLS, which in 2004 established the

segment of the four-door coupé. What is more, the sheer breadth of technical innovations to have first entered the marketplace in Mercedes models is proof that the inventor of the motor car has consistently played a leading role in all key aspects of the further development of this means of transport – from drive technology to safety and comfort through to design.

Mercedes-Benz engine technology: a driving force in all areas

Mercedes-Benz has been a pioneer in engine technology for 125 years. The high-speed petrol engine was, in the truest sense of the word, the “driving force” behind the invention of the motor car. The Daimler 8 hp “Phaeton”, unveiled in 1898, was the first road-going vehicle to feature a four-cylinder engine. In 1923 Benz launched the first diesel-engined truck. Another trendsetting Mercedes innovation was a diesel engine suitable for use in passenger cars, which was introduced in 1936: in the world’s first volume-produced diesel passenger car, the Mercedes-Benz 260 D.

In the years that have since followed, Mercedes-Benz has continued to set a succession of further milestones in the development of the compression-ignition engine. Numerous technological innovations, such as the common rail diesel (CDI) with turbocharger, have resulted in greater power and torque allied to better fuel economy and reduced exhaust emissions. Today, the brand with the star is present in all segments of the market with a range of models powered by quiet-running, high-torque and high-efficiency CDI engines which – based on their power output – consume up to ten times less fuel than the diesel pioneer of 1936.

BlueTEC: making the diesel as clean as the modern petrol engine

With BlueTEC, Mercedes-Benz has additionally developed a technology for effective reduction of diesel emissions, especially the emissions of nitrogen oxides. Up to 90 percent of NOx emissions in the exhaust gas are broken down into harmless nitrogen and water, making the diesel engine as clean as the modern petrol engine. Passenger cars with BlueTEC have been available from Mercedes-Benz since 2006, currently both in the E- and S-Class and also in the SUVs of the GL-, R- and M-Class.

Developed originally for Mercedes-Benz commercial vehicles, BlueTEC made its debut in a Mercedes truck in 2005, after which it was adapted for application in passenger cars. This example illustrates one of the company’s particular strengths: in-house cross-sector technology transfer, which helps to ensure that innovations with great benefits for the customer are able to be implemented quickly and systematically across the entire product range.

Modern Mercedes-Benz engines with great future potential

The future potential of the internal-combustion engine is underscored by Mercedes-Benz with the 2010 launch of its new S 250 CDI BlueEFFICIENCY, the first five-litre car in the luxury class. The first four-cylinder engine in the over 60-year successful history of the S-Class – a highly efficient twin-turbocharged diesel – achieves a fuel consumption of just 5.7 litres per 100 kilometres in the NEDC (New European Driving Cycle). With CO2 emissions of 149 g/km, the S 250 CDI BlueEFFICIENCY is the first vehicle in its class to better the 150 gram mark.

From the first compressor engine to the modern direct-injection petrol engine

The inventor of the motor car has also played a key role in the development of the spark-ignition engine. Back in the early 1920s, the then Daimler Motor Company adapted mechanical supercharging, which had originally been developed for aircraft engines, for use in motor cars. Thanks to the compressor technology they embodied, the Mercedes 6/25 hp and 10/40 hp models offered greater power and higher efficiency than comparable naturally aspirated vehicles.

Mercedes-Benz installed the first series-produced four-stroke direct-injection petrol engine in its legendary 300 SL sports car of 1954. What served at that time above all to boost the power output is today used by Mercedes engineers, in combination with other measures, to increase the efficiency, i.e. to achieve a significant reduction in consumption while at the same time raising the power output.

The Mercedes-Benz strategy for the internal-combustion engine of today and tomorrow is: consistent use of direct injection in both petrol and diesel engines, downsizing, turbocharging, variable valve timing . And, with the introduction in autumn 2009 of the new four-cylinder turbocharged direct-injection petrol engine in the E-Class,

Mercedes-Benz set about putting this strategy into practice – from the four-cylinder through to the eight-cylinder engine and in all relevant model series. The result: high power output with good fuel economy and correspondingly low CO2 emissions.

BlueDIRECT: making the petrol engine as economical as the diesel

Efficiency at the highest level is the common hallmark of a generation of six- and eight-cylinder power units that were launched in 2010 in the S-Class, CL-Class and the new CLS. While each of the engines offers increased power and torque in comparison with its predecessor, fuel consumption – in the new CLS, for example – has been lowered by up to 25 percent. This means that, where fuel efficiency is concerned, the modern BlueDIRECT direct-injection petrol engines from Mercedes-Benz have moved a further step closer to their diesel counterparts. The increase in efficiency is due in part to a series of targeted BlueEFFICIENCY measures, especially the ECO start/stop function, which is already standard equipment in many models and which by mid-2011 will be made available by Mercedes-Benz across its entire product range in over 50 models.

Pioneer in alternative drive technologies

Mercedes-Benz was also quick off the mark in the field of alternative drive technologies. As early as 1906, Mercedes for the first time equipped passenger cars, trucks, buses and fire-fighting vehicles with battery-electric or hybrid drives. In the 1970s, development of the electric and hybrid drive was revived and intensively promoted.

Building on this unique wealth of experience, Mercedes-Benz has introduced a series of modern vehicles with alternative drives that point the way to an ultimately emission-free mode of mobility.

These include the S 400 HYBRID luxury saloon, unveiled in 2009, which was the first European-manufactured hybrid passenger car and also the first series-produced hybrid to feature advanced lithium-ion battery technology. Soon after that, Mercedes-Benz brought out three state-of-the-art electric cars in rapid succession: the A-Class E-CELL and the Vito E-CELL van with battery-electric drive as well as the fuel-cell-powered B-Class F-CELL. The company’s line-up of electric cars is rounded off by the smart fortwo electric drive, which has been heralded as a revolutionary new development in urban mobility with zero local emissions.

Safety: there’s a bit of Mercedes in every modern-day motor car

Nowhere in the world is there a manufacturer that has invested more in the development of automotive safety than Mercedes-Benz. For 70 years now, the safety experts at Mercedes have been systematically at work studying the causes of accidents, lessening their consequences and helping to avoid accidents. Mercedes’s comprehensive commitment is demonstrated by no fewer than three anniversaries in 2009: “70 years of safety development”, “50 years of the rigid passenger compartment” and “40 years of accident research”.

As far as passive safety is concerned, the focus is on affording the vehicle occupants the best possible protection in the event of an accident. An example of this is the rigid passenger compartment with crumple zones, which was patented by Mercedes-Benz in 1951 and went into series production for the first time in 1959 in the 220 S and 220 SE “Fintail models”. Seat belt and airbag are further examples of innovations that were introduced into series production by Mercedes-Benz as original solutions to real-world problems. Today, they are a self-evident part of the automotive experience of every motorist. That explains why it can be said that there’s a bit of Mercedes-Benz in every modern-day motor car.

Lessening the consequences of accidents – avoiding accidents entirely

Active safety is at the centre of efforts to reach the goal of accident-free driving. In pursuit of this goal, Mercedes-Benz has developed a number of innovations that are capable of lessening the severity of accidents or of preventing them entirely. The electronically controlled ABS and ESP® are Mercedes developments that have demonstrably contributed to a significant reduction in the frequency of accidents. Once again, these safety systems are today standard equipment in virtually all cars. The ABS anti-lock braking system was introduced in 1978 in the Series 116 S-Class, while the airbag was launched in 1981 in the Series 126 S-Class. Mercedes-Benz brought out the ESP® electronic stability program in 1995 in the Series 140 S-Class Coupé, before then gradually extending it to all model series.

Mercedes-Benz was the first car manufacturer in the world to unite active and passive safety features within this system, thereby further enhancing the degree of protection afforded to vehicle occupants. The launch of PRE-SAFE® in 2002 opened another new chapter in the history of automotive safety. Mercedes-Benz systematically bases its safety technology developments on what actually happens in accidents and also on the findings from its own in-house accident research activities. Innovative systems such as the Active Blind Spot Assist or ATTENTION ASSIST address typical causes of accidents such as lane-changing and driver fatigue.

Selected milestones in the history of Mercedes-Benz safety technology:

• 1939 – Inception of passenger-car safety development
• 1959 – World’s first safety body
• 1969 – Establishment of Mercedes-Benz accident research
• 1978 – Electronically controlled anti-lock braking system (ABS)
• 1980 – Pyrotechnic airbag, seat belt tensioner
• 1989 – Automatically raised roll-over bar
• 1995 – Electronic Stability Program (ESP®)
• 1996 – Brake Assist (BAS)
• 1998 – DISTRONIC adaptive cruise control
• 1999 – Active Body Control (ABC), tyre pressure monitor
• 2002 – PRE-SAFE® preventive occupant protection system
• 2003 – Active light function
• 2005 – DISTRONIC PLUS, Brake Assist PLUS, Night View Assist
• 2006 – PRE-SAFE® Brake, Intelligent Light System
• 2009 – Speed Limit Assist, Lane Keeping Assist, Blind Spot Assist, ATTENTION ASSIST drowsiness detection
• 2010 – Active Lane Keeping Assist, Active Blind Spot Assist ; LED high-performance headlamps

Ride comfort: a traditional Mercedes-Benz strength

Ride comfort is a traditional Mercedes strength. Wide track, long wheelbase and tailor-made chassis systems – this is the basis on which Mercedes-Benz has for over a century ensured a standard of comfort on long journeys that is typical of the brand. As early as 1931, Mercedes-Benz set an important milestone in terms of chassis technology with its 170 model, which was the first volume-produced passenger car to feature independent suspension on all four wheels (“swing axles”). This design made for an entirely new driving experience, which was significantly better at compensating for irregularities in the road surface, thereby reducing not only road roar but also tyre vibration.

Time and time again, Mercedes-Benz has been a trailblazer with trendsetting new designs, such as the single-joint swing axle, which was launched in 1954, and the diagonal swing axle, which was unveiled in 1968. Both designs combined improved driving safety with additionally enhanced ride comfort. Then, in 1961, new standards were set with the first air suspension system in the 300 SE luxury saloon. In late 1982, the multi-link rear suspension system in the new compact class caused a technological sensation. This revolutionary system allowed for optimal movement of the independently suspended rear wheels by means of five three-dimensionally arranged links on each wheel. The multi-link rear suspension system was subsequently extended to all Mercedes-Benz saloons, coupés, cabriolets and sports cars with rear-wheel drive and has been emulated by many other manufacturers.

AIRMATIC: air suspension for even greater driving pleasure

In 1998 a further technological innovation was to make its debut in the S-Class, with the traditional spring and damper system with coil springs and gas-pressurised shock absorbers being superseded by the electronically controlled AIRMATIC (Adaptive Intelligent Ride Control) with air suspension and ADS Adaptive Damping System. Automatic independent level control of each wheel, which is also part of the AIRMATIC, takes account of the road surface, driving style and laden state, thereby ensuring excellent ride comfort.

The most important recent innovations have included ABC Active Body Control, the world’s first actively controlled suspension system, which was unveiled by

Mercedes-Benz in 1991 in its C112 research vehicle and was introduced in the CL coupé in 1999. The system reduces body vibrations caused by bouncing and rolling movements when cornering or by pitching movements when braking. The ADVANCED AGILITY package made its debut in 2007, when it appeared first in the new C-Class. The package offers two shifting modes: Sport and Comfort. As part of these shifting programs, there is infinitely variable electronic control of the shock absorbers on each wheel.

PRE-SCAN: flying carpet on four wheels

Likewise in 2007, Mercedes-Benz unveiled the revolutionary PRE-SCAN chassis, which it presented in the F 700 research vehicle. The system can register road conditions in advance, react very sensitively to bumps and potholes and compensate for them more effectively than other chassis. The F 700 thus (almost) attains the comfort level of the proverbial “flying carpet”. The PRE-SCAN chassis uses two laser sensors in the headlights as “eyes”.

The MAGIC BODY CONTROL chassis that Mercedes-Benz presented in the autumn of 2010 is an advanced system that literally looks ahead – a highly sensitive stereo camera mounted on the windscreen, above the rear-view mirror, “observes” the road in front of the vehicle from two different perspectives, enabling the system to recognise uneven road surfaces in even greater detail. Fast on-board computers process all of the data in real-time and control the active ABC chassis, which can adjust the forces at each wheel separately. This allows the vehicle body’s movements to be largely compensated for, compared to today’s standard chassis.

Operating comfort: intelligent systems improve the driver’s physiological well-being

The principle of maximum possible simplicity and intuitiveness with regard to vehicle control dates back to the early days of the brand. Already in 1902, under the model designation “Mercedes Simplex”, new Mercedes models boasted the advances that had been made in terms of easier vehicle operation. For, at Mercedes-Benz, maximum comfort means much more than pleasant driving and high-quality features. All of our comfort solutions are intended to improve the driver’s condition and to consistently relieve driving strain by means of many individual measures that are painstakingly coordinated with one another. Operating comfort, ergonomics, air conditioning, low noise levels, handling properties and many other factors affect a driver’s condition behind the wheel, and thus also his or her ability to keep an overview of the traffic situation. After all, only a relaxed driver is also a safe driver.

Mercedes-Benz researchers have been investigating this complex topic, called “physiological well-being”, for many years, and Mercedes-Benz has consistently applied their findings to improve its series-production vehicles. As a result, it has been demonstrated that Mercedes drivers stay fit and focused for a longer time. Prime examples of the progress achieved in this field are the carefully designed, intuitive control and display concepts and the intelligent driving assistance systems, which turn the motor car into a partner that thinks along with the person behind the wheel.

Mercedes-Benz design: Design idiom developing through the interplay between tradition and a future-oriented approach

At Mercedes-Benz, design develops as a result of the interplay between the brand’s consciousness of tradition and its orientation towards the future. The aesthetic design of the motor car was decisively influenced by the “Lightning Benz”, which was unveiled in 1909, for the innovative design idiom of this record-breaking racing car was for the first time based on aerodynamic findings while at the same time radiating an air of supreme dynamism.

While masculine, powerfully modelled lines characterised the Mercedes-Benz models of the 1920s, from the beginning of the 1930s the design idiom switched gradually to gentler, flowing lines and rounded form elements. Highlights of this evolution were the 500 K from 1934 and its outwardly largely identical successor, the 540 K, which was launched in 1936. With their tailored forms and elegant, flowing lines, they were considered objects of perfect beauty.

1953: dawn of modern car design

In 1953 Mercedes-Benz stepped into the age of modernity with its 180 model. This saloon was characterised by its so-called three-box design – the third “box”, after front end and passenger compartment, being the luggage compartment. The self-supporting “unitary structure” not only impressed because of its increased stability and greater crashworthiness, but it was also significantly more modern in appearance. Compared with the traditional vehicle form with its pronounced wings, separate headlamps, side running boards and short rear overhang, the unitary-structure models also offered a number of practical advantages: a roomier interior, better visibility, a lower drag coefficient, reduced wind noise and a considerably larger luggage compartment.

Many outstanding Mercedes-Benz models have significantly influenced the design evolution of the motor car. Often described as a design icon, the Mercedes-Benz 300 SL “gull-wing” embodied pedigree and class like no other car of its age. It remains to this day a highly sought-after dream car and in 1999 was voted “sports car of the century” by an international jury of car experts. The 300 SL was the first Mercedes-Benz road vehicle to sport a horizontal air inlet opening with the star in the middle. This new front section was to become the hallmark of all future SL touring sports cars.

Launched in 1959, the so-called 220, 220 S and 220 SE “Fintail models” also set new standards with their inimitable form, which united function with elegance. Known officially as “markers”, the tail fins were at once beautiful and also useful for parking and, in combination with the ample all-round visibility, anticipated the transformation in customer expectations.

Proven stylistic elements combined with new ideas

As model-specific characteristics of unmistakable brand identity, present-day Mercedes-Benz vehicles frequently exhibit stylistic details from the brand’s past. These include, for example, the curving lines of the current E-Class family, which are reminiscent of the unitary-structure models of the 1950s; or the fins and lateral ventilation openings on the SL, the basic form of which likewise dates back to the 1950s. These classic elements, however, are in all cases reinterpreted with a contemporary look. In this way, Mercedes-Benz consistently steers clear of fashionable, often short-lived retro trends. Rather, the designers at Mercedes-Benz seek to emphasize the rich heritage of the company’s car models by combining proven stylistic elements of the brand with new ideas, thereby continuously evolving the design.

Mercedes-Benz pursues a long-term design strategy, which guarantees that a Mercedes is always recognisable as a Mercedes. In this endeavour, the designers at Mercedes employ a sophisticated design idiom in which elements that make a vehicle recognisable at first sight as a Mercedes-Benz are combined with a distinct design philosophy typical of each particular model series, which leads to each vehicle having its own unique character. For example, the SUV models are clearly different from the saloons, coupés and sports cars.

The final outcome is an attractive blend of visual distinctiveness and unmistakable brand identity, the Mercedes-Benz design idiom remaining alive in every detail – modern, but never ‘trendy’.

The same principle applies to interior design and is systematically put into practice at Mercedes-Benz. Depending on the character of the vehicle, material qualities, forms and stylistic elements are developed and executed in a manner specific to the model series and each particular model, with, once again, individuality and overall harmony being given clear priority over overarching uniformity. Interior design, which is becoming an increasingly important part of overall vehicle design, today contributes more than ever to keeping alive the fascination of beauty for years to come. A car’s interior is seen as a living space in which the owner spends a lot of time.

Typical design idiom of the Mercedes-Benz brand – given a new interpretation

A preview of Mercedes-Benz’s future design idiom is afforded by the F 800 Style research vehicle, which is technology vehicle and design statement in one. The vehicle’s external appearance is characterized by its long wheelbase, short body overhangs and sensually flowing roof line. The exciting coupé-like side view, allied to the balanced proportions, results in a stylishly sporty appearance which further develops the Mercedes-Benz design idiom.

Room for creative thinking

Creativity has been written large for 125 years at the inventor of the motor car. German engineering and Swabian inventiveness have created a brand icon of world standing. The company promotes creativity by making room for free thinking and working, thereby guaranteeing that the source of innovation will never run dry.

In order to maintain its innovative edge, the company has established a global knowledge network to which employees from research and development contribute their know-how from a wide range of different disciplines. Last year, the company was able to retain its position as the premium car manufacturer with the most patent applications. Over half the total of 2070 filed applications relate to “green” technologies, as many as 720 of which concern the drive system (35 percent). Significant progress has been achieved above all in the fields of energy efficiency and exhaust-gas aftertreatment as well as fuel-cell and battery technology. By continuing to invest heavily in research and development, the company is laying the foundations for further maintaining its high standard of innovation over the long term.

Mercedes-Benz: the most valuable luxury brand in the world

Thanks to its systematic innovation strategy, Mercedes-Benz occupies a leading position in the league table of the world’s most valuable brands. This is backed up by the latest 2010 international studies, which confirm the special position held by the brand with the star in no fewer than three categories: “most valuable German brand”, “most valuable global premium car brand” and “most valuable global luxury brand”.

“Nothing but the best” – yesterday, today and in future

It was Carl Benz who said: “The love of inventing never dies”. And it was Gottlieb Daimler who came up with the famous maxim “The best or nothing”. Mercedes-Benz has remained true to these guiding principles for almost 125 years. The spirit of innovation, one of the key driving forces, is firmly rooted in our corporate culture – forever with the goal of guaranteeing personal mobility also for future generations and providing each individual customer with the optimal vehicle for their individual needs. This innovation is founded on Mercedes-Benz’s systematic research activities, which led at the beginning of the 1970s to the official establishment of a separate research department. Today, Mercedes-Benz has at its disposal a global knowledge network with some 19,000 researchers and developers around the world – an interdisciplinary think tank, full of pioneering spirit, expertise and motivation, for continuing in future to make the best cars in the world.