To celebrate the first phase of a multi-year brand partnership with Mercedes-Benz, TIDAL will host an entertainment experience of a lifetime, featuring a performance by Iggy Azalea, in Frankfurt. The Australian four-time Grammy nominated and multi-platinum rapper will play an exclusive concert on Friday, September 15, 2017. Participants of the me Convention can sign up for a ticket via the event App during the convention. Additional tickets will be raffled on the Social Media Channels of TIDAL and Mercedes-Benz. Fans world-wide will be able to tune in to a livestream of the performance on TIDAL.com/Mercedes-Benz.

Mercedes-Benz und TIDAL präsentieren Entertainment Highlight: Rapperin Iggy Azaela gibt Privatkonzert auf der me Convention
Mercedes-Benz and TIDAL to host an entertainment experience of a lifetime: me Convention announces private concert by rapper Iggy Azalea

“I’m excited to help usher in this innovative new partnership between TIDAL and Mercedes-Benz,” said Iggy Azalea. “Both companies represent the highest quality offerings and I’m looking forward to participating in this groundbreaking event”.

In the next few months, Mercedes-Benz customers with “Mercedes me” equipped vehicles will be able to access a complimentary TIDAL HiFi membership. More than just a music streaming service, TIDAL is committed to connecting fans with their favorite musicians by providing on-demand access to more than 50 million music tracks, 180,000 videos, carefully curated playlists and a variety of exclusive content, including the TIDAL X program – which connects artists directly with fans via one-of-a-kind live events, meet & greets, ticket giveaways, livestreams and more. Previously, TIDAL has hosted TIDAL X events with artists, such as Beyoncé, Rihanna, Nicki Minaj, Bon Jovi, Damian Marley and more.

Iggy Azalea be­came the first ever woman to be named to XXL’s Freshman List in 2012. Since then, she has worked with a broad spectrum of collaborators – everyone from pop royalty to EDM DJs to rap legends. In 2014, she made her US chart-topping debut, hitting a trifecta of worldwide #1 multi-plati­num smash hits: ”Fancy” (featuring Charli XCX); “Black Widow” (featuring Rita Ora); and “ Problem” (collaboration with Ariana Grande). Most recently, Iggy Azalea released three singles off her highly-anticipated new album, DIGITAL DISTOR­TION, the follow-up to her 2014 debut, The New Classic.

Live Performance
Where? To be communicated
When? Friday, September 15, 2017
Who? me Convention and via TIDAL.com/Mercedes-Benz

Rock In Rio USA celebrated its first year on North American soil in Las Vegas, and Mercedes-Benz was proud to be an official sponsor to help make it an unforgettable experience. Watch thousands of music fans enjoy today’s best musical acts, while we showcase today’s best vehicles. And it doesn’t stop there. From Rock in Rio to Evolution Tour, Mercedes-Benz will bring you more of today’s best music this summer.

A new star for the brand with the star: Ryan Tedder, co-founder and frontman of the band OneRepublic, is to become a brand ambassador for Mercedes-Benz. The collaboration between the Stuttgart-based automotive brand and the singer-songwriter from Denver will kick off with the world premiere of the new B-Class on the eve of the “Mondial de l’Automobile” motor show in Paris on 1 October 2014.

OneRepublic singer Ryan Tedder becomes Mercedes-Benz brand ambassador

“We are very happy, that we could win the music star Ryan Tedder as a Mercedes-Benz brand ambassador. Like our brand he stands for passionate creativity and dynamism, unmistakeable style and worldwide success.” says Dr. Jens Thiemer, Head of Marketing Communication at Mercedes-Benz Cars. “We are convinced that Ryan Tedder and the new OneRepublic song‚ “I lived” supports in persuasive way the communication of the new Mercedes-Benz B‑Class. We are glad about the live performance in the eve of the fair in Paris.”

OneRepublic will perform the new song “I lived” live at the Mercedes-Benz Media Night in Paris. After that, “I lived” will become a key element of the B‑Class communication campaign: the song will feature in a soon-to-be-launched series of advertising spots for the new B-Class.
“We shot the video at Red Rocks Amphitheatre in our home state of Colorado, which is on its way to becoming the greenest state in America. The B-Class electric car is a massive step in that direction, and given the global reach of Mercedes, the B Class was the only car we would have put in that scene… it was perfect,” says Ryan Tedder.

The B-Class Electric Drive plays a leading role in the new music video for “I lived”, which has just recently released to Vevo (http://vevo.ly/RjrPwB). The video tells the true story of 16-year-old Bryan, who is living with cystic fibrosis. Many affected people suffer from lung disorders and mutations at the extremities – including Bryan. Yet he still masters his life and does things that others with his illness might not have thought possible – such as riding a racing cycle. He enjoys life and defies all adversities. This is the message that OneRepublic want to get across with the song: Tedder: “Bryan is a great example in showing that anyone can overcome adversity. Make the most of every day, just like he has.”

The coast-to-coast Evolution Tour is underway: nine intimate, invite only concert experiences with the latest music, art, technology, and of course, Mercedes-Benz. Check out the video for an exclusive look inside the tour.

Last week we discussed with you our scientific study on what your car color says about you.  Following it up today, we’re taking a look at what the most popular music genres are among our readers  as well as what your music style says about you.  Why?  Because, along with all the other highly regarded attributes of a Mercedes-Benz cars, they also have a great sound system and it left us wondering what you’re using those speakers for.

As a reminder, we polled a group of our readers and asked them a multitude of hypothetical questions with multiple choice answers (sorry, no write-ins were allowed so funk music won’t be on the list of music genres), respondents were only allowed to choose one answer.  Our findings are below.

The majority of our Mercedes-Benz driving readers said their top choice of music to listen to in the car was classic rock.  Perhaps the broadest category on our list of choices, we defined classic rock as rock music from the 60’s-80’s.  I’m an 80’s fan myself which apparently means I’m self-confident and hard working but slightly introverted – well, that sounds about right but I wouldn’t say introverted, I would say to busy working to have endless conversations over the latest weather report.

Following up in second was country music, America’s favorite music genre.  So for you country music fans, while some non-country fans may think your music choice means you’re depressed, have multiple dogs for companions and only drive pick-up trucks, you’re in luck as it means quite the opposite.  You’re likely a very hard working, focused and driven by your emotions, you’re also far more outgoing that us classic rock listeners.

Pop / Top 40 / Hip Hop tunes were the third choice among readers and also ranked highest among our younger audience.  For you chart topping lovers, you have an exceptionally high self-esteem, and why not, you were raised to believe you could accomplish and be anything.  You’re outgoing and always in search of the next best thing but this also means that you’re often to busy to be like your hard-working country counterparts and creativity is not your strong suit.  Remember, don’t shoot the messenger.

For you classical music fans, our fourth most popular genre among our readers, you, surprisingly, share a log in common with our classic rock readers.  You have a high self-esteem, creative and have a laid back and relaxed personality but are also a bit on the introverted side.  For you, we’d recommend turning down your Tchaikovsky CD and talking to your passengers.

Coming in last was R&B, likely coming in last with only a few votes because, let’s be honest, who really knows what constitutes Rhythm and Blues.  Seriously, try and name your favorite Rhythm and Blues band.  While my opinion of you would be that you just want to stand out from the crowd and be different from everyone else by choosing a genre nobody really knows anything about, apparently it means that you’re creative, outgoing and make friends easily.

The latest Mercedes-Benz Mixed tape edition “Fine Frequencies” is now available for download complete with Ten finely tuned tracks.

Bringing together multiple musical genres like fragile folk and feelgood pop, this brand new Mixed Tape instalment promises to rouse your senses with a glowing spectrum of moods and melodies.

There’s infectious indie electro by New Spell, folk-infused undertones of TimsDepartment and dream pop sounds of MoonRiver, it is a carefully selected compilation that takes you on an emotional roller-coaster ride from dynamic to dreamy and back again, capturing the combined talent of all the artists along the way.

This is what Mercedes-Benz Mixed tape had to say about this edition:  “When wintry spells shorten days and sap our energies, we up the feelgood factor with an extra dose of dreamy sounds and cosy songs dripping with warmth – courtesy of sensitive talents from Augsburg to Oakland. So, why not boost your system with these “Fine Frequencies”, visualised for our Mixed Tape cover by Stuttgart-based artist KDP who emphasised the digital download aspect with a cool laptop key collage!”

Get your free copy of “Fine Frequencies” by downloading it here. Keep in mind that it is only available for free download for eight weeks!

“Oh Lord, won’t you buy me…” – with these lyrics, Janis Joplin made history. Taking inspiration from her classic 1971 song, singer/songwriter Estelle along with rapper/producer David Banner and the hotly tipped artist Daley were brought together – by British based international style magazine BLAG – to create a brand new song in honor of the inventor of the automobile.

The track “Benz”, by Grammy award winning producer David Banner, is an upbeat, celebratory track inspired by his Mississippi roots. The three artists composed a brand new melody and lyrics. Their different musical styles flowed together resulting in an impactful and harmonious crossover, recorded at Record Plant, Los Angeles. Thrilled about the idea, Mercedes-Benz supports the project.

BLAG is internationally releasing the new track and video on April 18, 2011 via iTunes along with the debut of its BLAG Deluxe App for iPad and coffee table magazine featuring the making of the Benz video, photos, and interviews with Estelle, David Banner and Daley.

The original Janis Joplin track was created before any of the artists were born, however, according to Sally A. Edwards, who co-owns BLAG with her twin sister Sarah J. Edwards, “The song still resonates with all of us and when we came together on the meaning for the new version, we thought it should be about ambition and triumph. The fact it’s the 125th anniversary of the car is symbolic and the perfect tie-in,” said Sally Edwards, who loves bringing people together and felt Estelle, David Banner and Daley, could pull together something just as meaningful as the original lyrics given their different musical styles and backgrounds.

“We were honored that these creative artists chose to record a song about the Mercedes-Benz brand and after hearing about their project it was an easy decision to work with BLAG magazine to lend our support,” said Christoph Horn, Director Global Communications Mercedes-Benz Cars.

Keeping with their tradition of uniqe exteriors, smart presented an electric two-seater in a glitzy ‘disco-ball’ look in Berlin. The smart fortwo electric drive is completely covered in reflective glass tiles from the roof to the hub caps and the windows also feature a mirror finish. The one-off model was conceived by the experimental artist formation ‘Apparatjik’ to be used in a film titled ‘Pixel City’, realized for their current installation at Neue Nationalgalerie in Berlin. The project is brought to a climax by two very unusual live performances on the 26th and 27th of March.

smart is the official main sponsor in this project by Apparatjik, consisting of world-famous musicians Magne Furuholmen of a-ha, Guy Berryman of Coldplay, Jonas Bjerre of Mew and sought-after music producer Martin Terefe. Their “Apparatjik Light Space Modular” features not only concerts but also an interactive installation which collects data to be turned into a piece of music. The deriving song will be performed by the prestigious Deutsches Kammerorchester and accompanied by a spectacular image show titled ‘Apparat TV’. The projections will be streamed out of a six metre tall cube into the city through the museum’s glass walls. Inside that cube is where Apparatjik will be performing live on 26 and 27 March. Tickets can be purchased over 01805/88 00 15, via www.apparatjik.com

During their stay in Berlin Apparatjik members Magne Furuholmen and Martin Terefe took the opportunity to discover the German capital in the Discoball smart. Impressions of their trip are documented in a smart filmlet which can be seen over the smart Youtube channel www.youtube.com/smart

Mercedes-Benz has released their 34th mixed tape entitled “Red Rhythm” – with the latest edition being described as brimming with love and passion. To match the latest compilation of music, Mercedes-Benz has partnered with German Artist Iris Schieferstein, a favorite of Lady GaGa, to design the album cover art.

Mercedes-Benz Mixed Tape 34 offers listeners ten new songs available for free download along with video portraits of the artists. The Mercedes-Benz Mixed Tape is available for download over the course of the next 8 weeks, with Mercedes-Benz Mixed Tape 25 expected to be released on October 12th.

View the video below for a look at one of the Mercedes-Benz Mixed Tape 34 artists, then head over to Mercedes-Benz where you can grab the complete Mixed Tape 34 for yourself.