In the 70’s we had bell bottoms and platform shoes, in the 80’s, those of us that could, grew out our hair and wore fingerless gloves, the 90’s we went from unwashed grunge to baggy hip hop.  Ever wonder who creates these trends, both good and bad, and what’s next for fashion?  Many of our future looks will start here, at New York Fashion Week.  The semi-annual New York Fashion Week, which was branded Mercedes-Benz FashionWeek in 2009 and held in February and September of each year in New York City is one of four major fashion weeks held around the world.  Other fashion powerhouses include  Paris, London, and Milan.

This year, Mercedes-Benz and WGSN, a leading fashion forecaster, are collaborating on a display at Mercedes-Benz Fashion Week at Lincoln Center that hones in on the hottest street style looks from well-known designers and savvy tastemakers.

The lobby of Mercedes-Benz Fashion Week will take-on the role of curator.  More specifically, one of the vehicle displays featuring the new 2013 GLK, the smallest in the Mercedes-Benz SUV line-up, will be surrounded by fashion designs and looks that are street style inspired.   These spring/summer 2013 fashion accessories; including hats, bags, and shoes, from designers such as Jil Sander to Maison Martin Margiela, were handpicked by a community of fashion insiders at WGSN.

These accessory trends are placed alongside the new 2013 GLK, which features its own bold styling persona that’s set in an agile, compact package.  The redesigned interior and modifications of the GLK’s exterior for 2013 create a muscular yet elegant body that’s ready for adventure, a market trend that is permeating the fashion industry in many modes.

“2012’s sporting events, led by the Olympics, have pushed sports styling to the forefront,” says Maren Hartman, WGSN Content Director.  “Sports influences like neon brights and active-inspired fabric directions are driving product areas, from footwear and accessories to tailored or party looks. The emergence of sports-inspired trends suggests a move towards the active, ‘on-the-go’ consumer.”

The accessories, fabrics and color schemes chosen for the display are items that detail many of the fashion looks on the cutting-edge of both street fashion and broader design themes playing out within the industry.  According to WGSN, one of the key accessory trends highlighted in the display is the sneaker sport wedge.  Wedge sneakers remain a popular footwear choice, fusing classic sports silhouettes with the latest fashion-forward updates. Sports hybrid designs will remain popular worldwide as a key footwear silhouette.  Some of the other top trends included in the report for spring/summer 2013 include:  the sun visor, clip belt, balloon backpack and strappy adventure sandal.

Visit the GLK display in the main lobby of Mercedes-Benz Fashion Week to see the installation featuring all of the spring/summer 2013 trends.

For more information about Mercedes-Benz Fashion Week, and for a schedule of shows and events, visithttp://newyork.mbfashionweek.com.

Mercedes-Benz USA has reported August sales of 20,557 for its Mercedes-Benz models, delivering a record year-to-date total of 168,462 new vehicles to customers, up 13.5%.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record of 23,439, up 13.1% bringing the MBUSA year-to-date total to a record 188,351, up 17.9% .

“With an all-time record setting year so far and now with exciting product in the pipeline, including the all-new GL-Class currently on its way to dealers across the country, we plan to build on this momentum through the end of the year,” stated Steve Cannon, president and CEO, MBUSA.

2013 Mercedes-Benz GL350

Mercedes-Benz sales for the month of August were led by the C-, E- and GLK-Class model lines.  The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,519, up 37.9%.  The 9th generation E-Class followed with sales of 4,515 and MBUSA’s restyled compact SUV, the GLK-Class, rounded out the top three with sales of t 2,775, up 43.6%.   Additionally, the sporty SLK roadster sold 373 vehicles for the month, up 174.3%.

2012 Mercedes-Benz SLK55 AMG

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring – posted sales of 604 yielding an increase of 705.3% and the SLS AMG supercar retailed at 51 for the month, up 59.4% over the same period last year.

On a year-to-date basis, top performers were the C-Class with 49,868, the E-Class with 39,970 and the M-Class with 24,659.

Monthly sales of the high-performance AMG models were 637, up 55.7% versus August 2011 (409) and up 52.1% year to date.

Sales of the company’s BlueTEC diesel models were up 38.9% for the year at 10,717 compared to the 7,717 diesels sold over the same period last year.

2012 S350 BlueTEC 4MATIC

The company’s smart brand continued ten consecutive months of sales increases with August sales of 753, an 85.9% jump for the month (compared to the 405 vehicles sold in August 2011) bringing the year-to-date volume to 6,281, up 758.1% when compared to the 732 vehicles sold by MBUSA last year.  When compared to the combined Penske and MBUSA sales year-to-date last year (3,288), sales are up 91% .

On the van side, Sprinter sold 2,129 vehicles in August – up 15.3% over last year and up 27.5% on a year-to-date basis.

The Mercedes-Benz Sprinter-based "Brilliant Van"

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,921 vehicles in August; an increase of 17.3% when compared to August 2011 (sales of 5,901 vehicles).  On a year-to-date basis, MBCPO sold 52,859 vehicles, an increase of 2.3% over the comparable period (with sales of 51,651 vehicles).

Mercedes-Benz August 2012 Sales Chart

Mercedes-Benz is connecting with drivers through new advertising creative to further demonstrate how mbrace2™- the latest telematics innovation from Mercedes-Benz – keeps drivers fully engaged in their life from their vehicles in the safest way possible. The thirty-second spot entitled “All From One Place” debuted yesterday during the 2012 US Open, of which Mercedes-Benz is a presenting sponsor. Additional campaign elements include extensive digital and social media executions.

mbrace2 provides drivers top-of-the-line features related to safety, infotainment, personal assistance and vehicle care. mbrace2 creates a truly networked vehicle offering open Internet access and custom versions of popular apps, including Facebook, Yelp and Google Local Search designed specifically for in-vehicle use – called Mercedes-Benz Apps. It also includes a solution to remotely update software via cloud networks ensuring that mbrace2 users always have the latest app versions in their vehicles and at their fingertips. Sensible user design and limited functionality of these Internet-based apps ensures that they provide maximum utility without unnecessary distraction when the vehicle is in motion; certain features are not available for use when the vehicle is in motion.

“Now with mbrace standard across our entire lineup, all of our customers can stay connected to the information and people that matter to them,” stated Bernie Glaser, VP of marketing, Mercedes-Benz USA. “With the latest generation, drivers can experience premium digital services in and out of their vehicles with the most comprehensive capabilities available in the market today. And best of all, because it uses cloud technology, they will benefit from having a system that will only get better over time.”

“All From One Place” is a big and colorful spot featuring a young man who is followed through various scenarios, including at a stadium location surrounded by a cheering crowd for a sports match, on a busy trading floor obtaining stock updates, mingling at a casual party, on a dinner date and finally walking through a storm – all to illustrate how one can shift and toggle through life’s events with the help of mbrace2’s seamless connectivity and customized apps.

After its debut on CBS during The US Open, the ad will continue in rotation through early November, with high-visibility placements during the 2012 Emmy Awards on ABC, NFL games on CBS and throughout network series season premiers such as “The Office,” “Revenge” and “Smash.” The spot will also be featured across programming on top-rated cable channels such as Bravo, E!, ESPN, Discovery, The Food Network, National Geographic, TNT and USA.

Much of the complimentary digital campaign is designed for tablet users and will be featured in a range of outlets covering the auto, tech, business and general news categories, including Autoweek, Engadget, Bloomberg, CNNMoney, Forbes, The New York Times and The Wall Street Journal. Custom sponsorships will also be featured on the landing pages of both Slate and Wired. Additionally, users searching for information about or related to mbrace2 via Google/Yahoo!/Bing or social channels such as YouTube or Facebook will be connected to mbrace2 content as well.

For example, users searching “mbrace2” on Google will be served a text ad, which upon clicking they will be directed to mbrace2 content on MBUSA.com. Whereas on social networking sites (e.g., Facebook), users who have self-identified interest in categories (e.g., auto enthusiast fan) will be served a sponsored mbrace2 post.

The mbrace2 message will also be featured on the MBUSA Facebook page with a dedicated mbrace2 tab coupled with a takeover of the MBUSA YouTube Channel.

Introduced at the 2012 Consumer Electronics Show (CES) in January, mbrace2 builds upon the current generation’s reputation as the “gold standard” for safety and concierge services, offering more than 60 features aggregated in the categories of safety & security, navigation & destination planning and convenience. The services can be accessed quickly and easily from within the vehicle, smartphone (iPhone or Android) through its Mobile Application or from any computer through a personalized web portal. mbrace2 made its vehicle debut this past spring in the MY13 SL-Class.

New remote access capabilities include Travel Zones/geo-fences, Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights – all of which give owners unprecedented tools for greater peace of mind when secondary drivers use their Mercedes.

Since 1999, Mercedes-Benz has offered leading telematics features in the U.S. market, originally called Tele Aid. Ten years later, MBUSA launched mbrace, a new open-architecture offering that brought an unprecedented level of connectivity for drivers and began the process of allowing them to customize their in-vehicle experiences. The launch of mbrace also marked the first time an OEM connected drivers with their vehicles via their smartphone.

Mercedes-Benz USA reported July sales of 19,311 Mercedes-Benz models sold, delivering a record year-to-date total of 147,905 new vehicles to customers, up 13.8%.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter of the month totaled 22,294, up 5.8% bringing an MBUSA year-to-date total of 164,912, up 18.6%

Mercedes-Benz sales for the month of July were led by the C-, E- and GL-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 5,663, up 24.4%. The 9th generation E-Class followed with sales of 5,089 and MBUSA’s largest SUV, the GL-Class, rounded out the top three with sales of 2,494, up 32%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring – posted sales of 449 yielding an increase of 382.8% and the flagship coupe, the CL, sold 39 vehicles for an increase of 62.5%. The SLS AMG supercar retailed at 59 for the month, up 20.4% over the same period last year.

On a year-to-date basis, top performers were the C-Class with 43,349, the E-Class with 35,455 and the M-Class with 22,416.

Monthly sales of the high-performance AMG models were 457, up 11.7% versus July 2011 (409) and up 54.3% year to date.

Sales of the company’s BlueTEC diesel models were up 45% for the year at 9,957 compared to the 6,866 diesels sold over the same time last year.

The company’s smart brand continued nine consecutive months of sales increases with July sales of 780 , a 138.5% jump for the month (compared to the 327 vehicles sold in July 2011) bringing the year-to-date volume to 5,528 up 1,590.5%

On the van side, sales of Sprinter vans saw another best-ever sales month in July with 2,203 – up 27.2% over last year and up 30% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,519 vehicles in July; an increase of 10.6% when compared to July 2011 (sales of 5,895 vehicles). On a year-to-date basis, MBCPO sold 45,938 vehicles, an increase of 0.4% over the comparable period (with sales of 45,750 vehicles).

Mercedes-Benz USA has reported combined sales of 25,388 vehicles sold with “Best Ever” months for its Mercedes-Benz, smart and Sprinter model lines. The 12.5 percent increase for the month brings the year-to-date total to 142,619, up 20.8 percent and making this MBUSA’s highest first-half on record.

Mercedes-Benz models posted June sales of 22,231, a 7.6 percent improvement over June 2011, delivering a year-to-date total of 128,595 new vehicles to customers, up 15.9 percent.

“This marks a historic milestone for Mercedes-Benz in the U.S. market. Not only did we post all-time record sales across all three business units in June, we achieved our highest half-year sales in our 47-year history,” said Steve Cannon President and CEO of Mercedes-Benz USA today.

Sales for the month of June were led by the C-, E- and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,506. The 9th generation E-Class followed with sales of 5,589 and MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 2,891.

At the high end, the all-new iconic sixth generation 2013 SL roadster – debuting in showrooms last month – posted sales of 346 yielding an increase of 217.4 percent and the SLS AMG supercar retailed 86 for the month, up 377.8 percent over the same period last year.

On a year-to-date basis, top performers again were the C-Class with 37,686, the E-Class with 30,366 and the M-Class with 20,626.

Monthly sales of the high-performance AMG models were 515, up 75.2 percent versus June 2011 (385) and up 62.4 percent year to date.

Sales of the company’s BlueTEC diesel models were also up 50.3 percent for the year at 8,945 compared to the 5,953 diesels sold over the same time last year.

On the one-year anniversary of the smart brand coming under the MBUSA umbrella, sales of the model line achieved the highest reported volume since August of 2009. June sales of 1,017 vehicles represent a 208 percent jump for the month (compared to the 330 vehicles sold in June 2011), bringing the year-to-date volume to 4,748, up 86 percent.

On the van side, sales of Sprinter vans also saw best-ever sales in June with 2,140 – up 12 percent over last year and up 30.7 percent on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,593 vehicles in June; an increase of 2.9 percent when compared to June 2011 (sales of 6,410 vehicles). On a year-to-date basis, MBCPO sold 39,419 vehicles, a decrease of 1.1 percent over the com0arable period (with sales of 39,855 vehicles).

*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

**Numbers reflect MBUSA sales as of 7/1/2011; see release for total smart brand sales

Mercedes-Benz USA  proudly announced that they once again partnered with The James Beard Foundation, for the third consecutive year, to sponsor the Best New Restaurant Award.  This year, the award was presented to the restaurant, Next in Chicago. The award was given out last night at the annual James Beard Foundation Awards ceremony at Lincoln Center’s Avery Fisher Hall in New York City.

Celebrating the lifestyle of the Mercedes-Benz driver, MBUSA joined forces with the James Beard Foundation in 2010 to join their efforts to preserve and celebrate America’s culinary heritage and connect the understanding of culinary innovation with automotive innovation.

“The Mercedes-Benz brand is synonymous with automotive excellence,” said Bernhard Glaser, vice president of Marketing, Mercedes-Benz USA. “Our owners also enjoy fine dining experiences from the best chefs and restaurants across the U.S, and our relationship with James Beard underscores this connection. We are thrilled to present the Best New Restaurant Award to Chef and Owner Grant Achatz and Next.”

As described by the foundation, the Best New Restaurant Award, given to Grant Achatz of Next, recognizes a new restaurant (opened in 2011), that consistently displays excellence in food, beverage and service, and is likely to have a significant impact on the food industry in the years to come.  Unlike an a la carte restaurant with many walk-in customers and dozens of menu items, Next is creating a truly unique dining experience for its patrons by selling tickets.  As part of the sponsorship, MBUSA will seek to create highly customized programming, engaging consumers and incorporating this year’s winner throughout the year.

Mercedes-Benz USA (MBUSA) reported April 2012 sales of 22,336 for its Mercedes-Benz models, a 23.8 % improvement over April 2011, delivering a year-to-date total of 83,849 new vehicles to customers, up 17.5%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,066, up 30.8% bringing a year-to-date total of 91,972, up 22.4 %, making this the company’s highest April on record.

Sales for the month of April were led by the C-, E-, and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,424 and the 9th generation E-Class followed with sales of 5,328. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,057, up 53.6% compared to April 2011. Other strong performers were the company’s popular new CLS four-door coupe which saw a 522.1% growth and the all-new SLK roadster which increased 215.5% over April 2011. The SLS AMG supercar retailed 104 for the month, up 92.6% over the same period last year.

On a year-to-date basis, top performers again were the C-Class with 24,531 (up 20.1%) the E-Class with 19,201 and the M-Class with 14,537 (up 58.2%).

Monthly sales of the high-performance AMG models were 529, up 55.1% versus April 2011 (341) and up 60.6% year to date. Additionally, despite fluctuating gas prices, diesel sales increased to 2,300 up 142.4% over the same period last year (949) and up 85.8% for the year.

The company’s smart brand continued six consecutive months of sales increases with April sales of 764 vehicles, a 63% jump for the month (compared to the 467 vehicles sold in April 2011) and brings the year-to-date volume to 3,028, up 74.6%.

On the van side, sales of Sprinter Vans also saw strong momentum in April with sales of 1,966 – up 76.3% over last year and up 35.4% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,368 vehicles in April; a -10.2% decrease when compared to April 2011 (sales of 7,091 vehicles). On a year-to-date basis, MBCPO sold 26,292 vehicles, a decrease of -1.3% over the comparable period (with sales of 26,629).

Mercedes-Benz USA has announced two key changes within its senior management team at their corporate headquarters in Montvale, NJ.  Effective immediately, M. Bart Herring has been appointed general manager, product management, replacing Bernie Glaser and effective May 1, Mark Webster will be promoted to the position of general manager, pre-owned and fleet operations, replacing M. Bart Herring.

M. Bart Herring: General Manager, Product Management

Effective immediately, M. Bart Herring has been appointed general manager, product management, replacing Bernie Glaser, who was recently promoted to vice president, marketing for MBUSA. In this role, reporting directly to Glaser, Herring will direct product and lifecycle management strategies, supporting the sales and marketing of Mercedes-Benz passenger cars and light trucks. Herring brings extensive experience from his previous positions within MBUSA where he most recently held the role of general manager for pre-owned and fleet operations.

Herring has more than a decade of experience with Mercedes-Benz, first joining the organization as a financial review analyst for Mercedes-Benz Financial in 1998. Herring then went on to spend eight years in product management where he was responsible for numerous product launches, including the S, CL and C-Class sport sedan. Before joining MBUSA, he held audit positions at MedPartners/CVS Caremark and BBC&W public accounting firm. Herring, a CPA, holds a bachelor of science degree in Accounting from Auburn University and resides in Manhattan.

Mark A. Webster: General Manager, Pre-Owned and Fleet Operations

Effective May 1, Mark Webster will be promoted to the position of general manager, pre-owned and fleet operations, replacing M. Bart Herring and reporting to Mike Slagter, senior vice president, sales. In his new role, Webster will be responsible for all pre-owned vehicles, remarketing programs and fleet operations. Most recently, he was area manager for the Northeast region at MBUSA.

Webster began his automotive career with Nissan North America’s Infiniti division holding various titles in sales operations prior to being promoted to market manager for northern California. Webster then joined MBUSA in 2001 as market manager for the San Francisco region before coming to corporate headquarters as the market manager for the Northeast region in 2004. From there he transitioned to regional sales development for the northeast and then became department manager for national pre-owned sales in 2006. Webster has both an MBA and an undergraduate degree from the University of Southern California and resides in Basking Ride, New Jersey.

Mercedes-Benz broke its yearly sales record in 2011 and now Mercedes-Benz has ended the first quarter of 2012 with a new sales record of 61,000 units in the US.  The strong sales push, especially in the U.S. market, comes from three new Mercedes-Benz vehicles that celebrated their premiere at the Mercedes-Benz press conference at the 2012 New York International Auto Show.  Premiering today were the new generation of the GLK, the all-new GL-Class full-size SUV and the highly exclusive SL 65 AMG, the luxurious V12 high-performance roadster from Mercedes-AMG.

“We set a new SUV sales record in 2011 with around a quarter million units – despite the model change for the M-Class, which is particularly successful in North America. And we are staying in the fast lane – with the new generation of the GLK, our dynamic lifestyle SUV and with the all-new GL-Class, which offers even more comfort and safety combined with improved efficiency. With the two new SUVs and the new SL 65 AMG, we are showing what we mean with `the best or nothing`,” said Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing.

“Thanks to record sales in the first quarter of 2012, Mercedes-Benz USA has been able to achieve its highest market share ever. Sales have risen by 24 percent in the last six months alone. With a host of attractive newcomers coming this year, all signs are pointing directly to success. This puts us on track to beat even last year’s record in the U.S.,” commented Stephen Cannon, CEO and President of Mercedes-Benz USA.

The new GL-Class – always first class

Comfort, safety, elegance, efficiency – the new Mercedes-Benz GL-Class is a clear leader in all key SUV disciplines. Active safety is enhanced by innovations like the standard crosswind stabilization, STEER CONTROL, self-leveling and COLLISION PREVENTION ASSIST (CPA). Also new are assistance systems like Active Lane Keeping Assist and Active Blind Spot Assist, or a parking package with automatic parking function and a 360° camera. With excellent performance and ride characteristics both on-road and in rugged terrain, the GL-Class cradles its occupants with the first-class comfort of a luxurious sedan. There is ample space for up to seven passengers. With that Mercedes-Benz continues the success story of the GL: its predecessor is number one in its class in the U.S..

Extensive BlueEFFICIENCY measures deliver significant efficiency improvements. The GL 350 BlueTEC 4MATIC consumes 7.4 liters of diesel fuel per one hundred kilometers, marking a 20 percent reduction compared with the previous model and undercutting future European emissions legislation laid out in the EU 6 standard. Fuel consumption for the GL 500 4MATIC BlueEFFICIENCY with an output of 300 kW (408 hp) is down by 18 percent.

New generation of the GLK – the compact SUV for a modern lifestyle

With a new design, upgraded equipment level, groundbreaking assistance systems and power units that are as efficient as they are agile, the new generation of the GLK reaffirms its leading position within the compact SUV segment. The redesigned exterior lends greater dynamism to the GLK’s strong character. It combines the classic straight lines of an all-terrain vehicle with the design language of the current Mercedes-Benz sedans. Premium materials, new interior equipment and completely redesigned trim elements enhance the driving pleasure in the GLK, as do the new infotainment systems. The new GLK scores highly with a range of state-of-the-art assistance systems and comprehensive BlueEFFICIENCY measures such as the ECO start/stop function. The BlueTEC diesel exhaust after-treatment system is available for the compact SUV for the first time, enabling it already to fulfill the EU 6 exhaust standard. The GLK 250 BlueTEC 4MATIC generates 150 kW (204 hp) and 500 Nm of torque, thus offering the most powerful four-cylinder diesel engine in the SUV world. It consumes 6.1 – 6.5 l of diesel per 100 km (CO2 159-169 g/km).

New SL 65 AMG – refined, exclusive and stylish

Hot on the heels of the eight-cylinder range-topping SL 63 AMG, the V12 roadster joins the lineup of the Stuttgart automaker – enter the new Mercedes-Benz SL 65 AMG. Ola Källenius, CEO of Mercedes-AMG: “The new SL 65 AMG combines the fascination of a breathtaking sports roadster and a luxurious high-performance coupe in an utterly unique way. I am certain that both will contribute to the continuation of the AMG success story on the U.S. market, where we were able to increase sales last year significantly.”

The AMG 6.0-liter V12 biturbo generates a peak output of 463 kW (630 hp) and a maximum torque of 1,000 Newton meters. The result – exceptional performance, impressive power delivery and refined dynamics. Ola Källenius: “Our V12 is not only all about muscle flexing. Our V12 customers expect exclusive top performance and refined roadster driving fun at the very highest level.”

The all-aluminum body-in-white and further lightweight design measures deliver a significant weight reduction – the new SL 65 AMG is around 170 kilograms lighter than its predecessor. The distinctive front end shows the new AMG brand look, which is dominated by the new “twin-blade” grille with two blade-shaped fins and the lower horizontal bar in the front skirt in high-gloss chrome.

Highly exclusive birthday edition – SL 65 AMG “45th ANNIVERSARY”

The special edition created for the 45th anniversary of AMG is limited to just 45 units. Its stunning enhancements include an exclusive matte-finish Exterior Carbon package. The horizontal bar in the front skirt, the exterior mirrors and the spoiler are made from genuine carbon and finished with a silk-matte surface treatment. The STYLE Exclusive designo leather upholstery is in titanium grey pearl/ginger beige.

Noticing the signs of a distracted teen driver and talking to teens about the consequences are first steps parents can take to help improve road safety. This April marks the third annual National Distracted Driving Awareness Month and Mercedes-Benz Driving Academy is joining forces with advocacy groups, including Impact Teen Drivers, in an effort to raise awareness of the effects of teen distracted driving through free programs including a distracted driving demo, Parent & Teen Workshops and driving assessments. Mercedes-Benz Driving Academy, a state-certified driving school, aims to prepare teens for today’s driving environment and create safer and more responsible drivers for life.

On April 2nd at Calabasas High School, Mercedes-Benz Driving Academy is offering distracted driving demonstrations to teens as part of California Teen Safe Driving Week, which kicks off National Distracted Driving Awareness Month. The demonstration allows students to first drive a closed course without distractions and then again with the introduction of distractions – ranging from noisy passengers to cell phone usage to performing simple tasks within the vehicle. This demonstration provides a firsthand experience with the physical and emotional effects of driving distracted. Throughout the month of April, Mercedes-Benz Driving Academy is offering free Parent & Teen Workshops at their facility located at 8231 West 3rd Street in Los Angeles. During the workshops, coaches are providing valuable information on Graduated Driver Licensing (GDL) laws, teen driving statistics, and strategies for safe driving. Additionally, during the month of April the Academy is offering free assessments drives. Parents can also download a copy of the “Top 10 Tips for Parents of Teen Drivers“.

A 2012 report from the Governors Highway Safety Association (GHSA) revealed the number of teenage drivers who died in crashes increased by 11 percent in the first half of 2011 after an eight year decline. Additionally, teens are more likely than any other age group to be involved in a fatal crash where distraction is reported, according to the National Highway Safety Transportation Association (NHTSA). Both new and used Mercedes-Benz passenger cars have added safety features but the truth is, distracted driving is a major problem for drivers. “Teens are now faced with more distractions behind the wheel, compared to previous generations of new drivers,” said Marc Hemsworth, senior driving coach at Mercedes-Benz Driving Academy and former LAPD officer and chief driving instructor. “Reinforcing the dangers of distracted driving and being a good role model are a few ways parents can help improve driver safety for their teens and everyone on the road.”

For more details and to schedule a one hour drive, interested teens and parents should contact the Academy directly at 855-MBDA-USA or 855-623-2872.

Mercedes-Benz USA announced today the promotion of Michael Slagter to the newly created position of senior vice president, sales, effective immediately reporting to MBUSA’s president and CEO, Steve Cannon.  In this position, Slagter has overall responsibility for sales, volume planning and distribution operations for Mercedes-Benz passenger vehicles.  As of July 1, 2011, he also has overall responsibility for the smart brand in the United States.  Previously, Slagter was vice president, sales, for Mercedes-Benz USA.

A 37-year veteran of the automotive industry, Slagter began his career at MBUSA in 2004 as vice president of sales, west, based out of the company’s regional office in Los Angeles where he was responsible for all sales, service, marketing and operations for the company’s western region.  Before joining MBUSA, Slagter worked with the Lexus brand for 11 years beginning in 1990 in the sales, marketing, franchise and pre-owned areas.  He subsequently held management positions with Lexus at retail and on the agency side, the latter in 2002 as retail division director at Saatchi & Saatchi Advertising in Torrance, Calif., where he oversaw all Toyota Dealer Association advertising and sales operations for the U.S. market.

Before Lexus, Slagter worked for the Ford Motor Company for 14 years.  Originally from Evansville, Indiana, Slagter holds an MBA degree from the University of Evansville and a bachelor of science degree in marketing from Indiana University.

MBUSA announced  Thursday that the Daimler Board of Management appointed Stephen Cannon as Mercedes-Benz USA’s new president and CEO as of January 1, 2012. Cannon is replacing Ernst Lieb who held the position of President and CEO of MBUSA from September 2006 to October 2011. The announcement was made by Dr. Joachim Schmidt, executive vice president of sales & marketing for Mercedes-Benz Cars in Stuttgart, Germany, and is also who Cannon will report to.

In his new role as head honcho at MBUSA, Stephen Cannon will have overall responsibility for the Mercedes-Benz, Maybach, Sprinter and smart brands in the United States. He will lead MBUSA’s 1,700 plus employees and 356 dealers throughout the U.S.

Cannon’s most recent post was vice president of marketing for MBUSA with overall responsibility for marketing communications, market research and product management of the Mercedes-Benz and Maybach brands in the U.S.

Cannon began his automotive career in 1991 as executive assistant to the president and CEO of Mercedes-Benz of North America (predecessor to MBUSA). From there, Cannon moved to Stuttgart and joined a small team tasked with the development, manufacturing and launch of the M-Class, the first Mercedes-Benz SUV ever made in and for this market.

In the interim, before returning to Mercedes-Benz here in the U.S., Cannon served as director of marketing for debis Financial Services (later Daimler Financial Services) and then held key positions in retail and e-business consultancies. He also served as principal for The Richards Group, one of the largest independent full-service advertising agencies in the U.S. before joining MBUSA in his current position.

Cannon has a bachelor of science degree in economics from the United States Military Academy at West Point where he graduated with honors. He is a United States Army Airborne Ranger and served as 1st Lieutenant in West Germany during the fall of the Iron Curtain. Cannon and his family live in Connecticut.

Mercedes-Benz USA today reported November sales of 28,255 vehicles, a 55.2% improvement over November 2010 (18,208) and the company’s highest November volume on record. On a year-to-date basis, the 236,415 vehicles sold represent a 20.4% increase over the 196,288 vehicles sold during the same period last year.

The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 8,358, up 112.7% from November 2010. The 9th generation E-Class followed with sales of 5,095 and the all-new versatile M-Class finished third in volume with monthly sales of 4,796. Additionally, sales of the 2012 CLS-Class posted a 215.8% increase for the month and sales of the new SLK roadster were up 87.3% over November 2010.

Total diesel units sold for November were up 136.1 % with sales of 2,097 (vs. 888 units sold in Nov. 2010).

At the high end, the company sold 169 of its supercar — the SLS AMG, up 369.4% from November 2010 — bringing its year-to-date sales to 636.

Sales of Sprinter Vans also increased by 26.1% for November with sales of 1,045 – bringing a year-to-date total of 14,982 (up 108.7 %).

Sales of the smart fortwo totaled 414 vehicles, up 96% for the month (compared to the 211 vehicles sold in November 2010).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,530 vehicles in November 2011, a decrease of 12%. On a year-to-date basis, MBCPO sold 68,459 vehicles, a decrease of 8% over the comparable period last year.

Mercedes-Benz November 2011 Sales Chart

October sales for Mercedes-Benz USA have been released showing sales of 24,449 vehicles, an astounding 28.2 percent improvement over October 2010 (19,076) and the company’s highest October volume on record. On a year-to-date basis, the 206,632 vehicles sold represent a 12 percent increase over the 184,431 vehicles sold during the same period last year.

The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 7,084, up 87.9 percent from October 2010. The 9th generation E-Class followed with sales of 4,516 and the all-new versatile M-Class, finished third in volume with monthly sales of 4,091. Additionally, sales of the 2012 CLS-Class posted a 192.3 percent increase for the month and sales of the new SLK roadster were up 58.2 percent over October 2010.

Total diesel units sold for October were up 110.9% with sales of 1,930 (vs. 915 units sold in Oct. 2010).

At the high end, the company sold 13 of its supercar — the SLS AMG — bringing its year-to-date sales to 467.

Sales of Sprinter Vans also increased by 104.8% for October with sales of 1,485 – bringing a year-to-date total of 13,937 (up 119.4 %).

Sales of the smart fortwo totaled 327 vehicles for the month (compared to the 367 vehicles sold in October 2010).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,571 vehicles in October 2011, a decrease of 21.8%. On a year-to-date basis, MBCPO sold 62,929 vehicles, a decrease of 7.6% over the comparable period last year.

The Mercedes-Benz Driving Academy isn’t just for experience drivers anymore.  The first Mercedes-Benz Driving Academy for teen driver’s, located on W. 3rd Street in Los Angeles, California, is nearly finished and ready to take on new pupils.

Working alongside an independent team of professionals in transit and driver education, the Mercedes-Benz Driving Academy is finalizing both its facility and curriculum – presenting a new approach to driver education while meeting and exceeding California DMV requirements.

Mercedes-Benz, a leader in automobile safety, is making a major commitment to driver education and safety in Southern California to combat the alarming statistics surrounding teen car crashes in the region. According to the Centers for Disease Control and Prevention, the number one cause of death amongst adolescents ages 15-20 is a car crash. National averages show that teens are most likely to have a significant crash in their first year of driving, four-times higher than an adult or experienced driver.

The new methodologies and approach for the Mercedes-Benz Driving Academy is based on findings of the highly acclaimed HERMES research group, including European traffic safety organizations and institutions, confirming the most effective methods for both teaching and learning. Coaching, a learner-centered method, will lead students out of the passive consuming of safety information into the role of actively producing safe driving results by making better decisions on the road.

Proven successful at the Mercedes-Benz Driving Academy in the U.K., the California Academy program is a customized curriculum involving a highly interactive, participatory system of key tactical on-line and classroom components in conjunction with appropriate on-road training. With this approach, maneuverability and decision-making processes are developed for Mercedes-Benz Driving Academy students through role-playing, case studies, dilemma games, witness accounts, brainstorming and coaches’ questions. Today, many schools are set on traditional teaching to the test or promoting rote memorization.

Mercedes-Benz is part of a growing movement towards placing a higher value on driver education in general. For the past year, Mercedes-Benz Driving Academy has been working with the California State PTA and partnered with IMPACT Teen Drivers, including giving a grant to provide important safety workshops at over 20 Los Angeles area schools.

“We are leading a path to modify and update driver education to accommodate the incredible changes in the driving landscape that have transpired over the past six decades,” said Academy Director Carolyn Duchene. “Road conditions, technology, distractions, traffic and other externalities including a record number of drivers today along with road improvement projects require a totally new approach to ensure teens become safe and responsible drivers,” she continued.

The Mercedes-Benz Driving Academy will offer a variety of programs for teens and new drivers at various stages of their learning process, taking full advantage of the Graduated Driver Licensing framework in California with a heavy focus on the importance of parental involvement, which leads to practice and positive reinforcement for success.

• The most comprehensive program for those at the beginning of their learning phase incorporates an engaging, on-line theory component interspersed with corresponding blocks of road application designed to better prepare new drivers with more critical thinking and road strategy.

• An on-road, behind-the-wheel program is available for those who already have their learner’s permit.

• Customized programs can also be provided to further refine driving skill sets for any age or level.

The MBDA operations and training center, which is in the final stages of the build out, is strategically located with access to the Los Angeles Metro area and close proximity to several premier shopping centers. “We chose the location for the first U.S. Mercedes-Benz Driving Academy to meet the needs of our students and their families – and that includes accessibility to many neighborhoods, close proximity to several major highways and shopping destinations for parent convenience,” Duchene said.

Mercedes-Benz plans to announce additional Driving Academy locations in the future and is engaged in active, ongoing recruitment for driving instructors. For more information on employment opportunities and enrollment, please visit www.mbdrivingacademy.com.

Mercedes-Benz USA inked a 10-year agreement with the Louisiana Superdome, home of the New Orleans Saints, that provides official naming rights among other sponsorship benefits including being named the Official and Exclusive vehicle of the NFL’s Saints. The newly named Mercedes-Benz Superdome is playing host to several upcoming premier events including 2012 Men’s Final Four and BCS Championship Game in addition to the 2013 Super Bowl.

“The joining of the Mercedes-Benz brand with the world-class Saints organization and the Superdome, an iconic destination which has undergone an incredible transformation over the past six years, is a significant moment for us, the City of New Orleans and the State of Louisiana,” said Ernst Lieb, President and CEO of Mercedes-Benz USA. “Our commitment over the next decade is to the Saints fans, team, and this famous community as it flourishes beyond anyone’s expectations.”

This is the first naming rights deal in the U.S. for the luxury car maker and also for the legendary New Orleans sports and exhibition stadium, which recently completed a six-year $336 million renovation project that is positioning the stadium as a premier destination for major events for years to come.

“I am thrilled to be able to announce a winning and long-term partnership between the Saints, Mercedes-Benz and now the Mercedes-Benz Superdome” said New Orleans Saints owner Tom Benson. “The Mercedes-Benz brand represents the very best in its industry and we believe that is a perfect fit for this stadium, which as a result of the unprecedented and innovative renovation project recently completed is one of the world’s greatest sporting venues. We felt strongly it was essential that if we were to offer the name of our building to a company, it would be one that all of our fans and the State of Louisiana would be proud of. The investment being made by a premier international brand who believes in “the best or nothing”, is a tremendous compliment to all of those who worked so hard to make the stadium what it is today.”

The undisclosed cost of the 10-year agreement has many benefits and opportunities for Mercedes-Benz including branding and signage throughout and nearby the newly named Mercedes-Benz Superdome. In addition, the Saints print and online publications will feature Mercedes-Benz content and advertising and the Company will have access to Saints coaches and players for special events and promotions. Mercedes-Benz plans to leverage its access to many of the events to create unique programs such as customer and fan appreciation activities.

“This is a great, great partnership,” said Governor Bobby Jindal. “I know for many years there have been attempts to sell this sponsorship, and I think the restructured deal and the new Superdome are two of the reasons this is actually happening. So I think this is great for the Saints and great for the state.”

According to the Ultimate Standing poll by ESPN Magazine in 2010, the New Orleans Saints ranked number one among all major league sports team franchises, which is based on the team that gives back to the fans in exchange for all the time, money and emotion the fans invest in them. The Superdome is home to a record 6 Superbowls, including Super Bowl XII (1978), XV (1981), XX (1986), XXIV (1990), XXXI (1997), XXXVI (2002), plus another, XLVII, coming in 2013.

Mercedes-Benz USA is reporting sales of 23,897 vehicles for September 2011, marking a 15.6 percent improvement over September 2010 which recorded sales of 20,666 vehicles. This increase made 2011 the company’s highest September volume on record. On a year-to-date basis, the 182,314 vehicles sold represent a 10.3 percent increase over the 165,355 vehicles sold during the same period last year.

The C-Class and E-Class model lines were the best sellers with combined sales of 11,987 vehicles, nearly half of all vehicles sold. The all-new 2012 C-Class – and gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 6,865, up 32.1% from September 2010. The 9th generation E-Class followed with sales of 5,122 and the full-sized SUV, the GL-Class, finished third in volume with monthly sales of 2,541. Additionally, sales of the newly launched 2012 CLS-Class posted a 399.3% increase for the month and sales of the new SLK roadster were up 50.8% over September 2010.

At the high end, the company sold 25 of its supercar — the SLS AMG — bringing its year-to-date sales to 454.

Sales of Sprinter Vans also increased by 121.3% for September with sales of 1,779 – bringing a year-to-date total of 12,452 (up 121.3 %).

Sales of the smart fortwo totaled 469 vehicles for the month (compared to the 422 vehicles sold in September 2010).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,707 vehicles in September 2011, a decrease of -8.6%. On a year-to-date basis, MBCPO sold 57,359 vehicles, a decrease of -5.9% over the comparable period last year.

Mercedes-Benz Classic and Mercedes-Benz USA will be showing off some of their finest vehicles at the upcoming Pebble Beach Concours d’Elegance on August 21, 2011. This year’s Concours d’Elegance is marked among other things by the 125 years of the automobile anniversary. To commemorate this anniversary, a replica of the Benz Patent Motor Car of 1886 will be on display . As in past years, this years Pebble Beach Concours includes a drive and an auction, all dedicated to the most elegant, most outstanding automobiles.

Since 1950, the Pebble Beach Concours d’Elegance in California, has been the preeminent showcase for automotive elegance internationally. The enthusiasm and passion of collectors from all over the world who strive to be successful here with their cars is unparalleled anywhere else in the world. Since the event was initiated, Mercedes-Benz vehicles have had a regular spot on the lawn in front of the lodge. In addition to more than 120 class victories and special prizes, vehicles from Mercedes-Benz have won the “Best of Show” award several times.

This year, during the Pebble Beach Concours d’Elegance a number of outstanding vehicles will be presented to the international audience. The Mercedes racing car designed by Wilhelm Maybach in 1906 was one of the most advanced vehicles of its day and features forward-looking details: for instance its six-cylinder engine has overhead camshafts, overhead valves and a dual high-voltage spark plug ignition. Because of its frame design the vehicle has a very low centre of gravity.

The 200 hp Benz of 1909 was given the byname “Blitzen Benz” – Lightning Benz – because of its outstanding performance. Among other things it was the first petrol-powered automobile in the world to post speeds over 200 km/h. The vehicle shown in Pebble Beach is a faithful reproduction using an authentic engine.

Of the supercharged six-cylinder sports cars of the Mercedes-Benz S series, the SSK (W 06 series) is the most exclusive and fascinating model. The model designation stands for “Super-Sport-Kurz” (super-sport-short) and besides emphasising the car’s special sportiness also indicates its shortened wheelbase. The SSK dominated the international motorsport scene in the late 1920s and early 1930s.

Special exhibition “125 years inventor of the automobile”

In addition, Mercedes-Benz USA is organising an exhibition in its pavilion at the Pebble Beach Concours d’Elegance to mark the “125 years inventor of the automobile” anniversary. A replica of the Benz Patent Motor Car of 1886 will be on display there, a so-called American Mercedes (1905), a Silver Arrow W 154 Grand Prix racing car (1939), a Mercedes-Benz 300 SL “Gullwing” (W 198, 1954), a Mercedes-Benz 220 SE (W 180, 1958) and a Mercedes-Benz 600 (W 100, 1969). The “Aesthetics 125!” sculpture created by Mercedes-Benz Design opens a window on the future of the brand. Concept car versions of the Mercedes-Benz SLS AMG Roadster and the next generation of the A-Class represent the more immediate future. And the F-Cell Roadster shows how Carl Benz perhaps would have built his Patent

July sales for MBUSA improved by 16.7 percent over July 2010 for a total of 21,065 vehicles sold. This increase for Mercedes-Benz USA made it their highest July volume since 2006. On a year-to-date basis, the 139,086 vehicles sold represent an 11.3% increase.

The highest volume performers for the month were the E- and C-Class model lines. The 9th generation E-Class led the pack with sales of 5,114 and the sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – followed with sales of 4,554. MBUSA’s stylish SUV, the M-Class, finished third in volume with monthly sales of 2,778 up 40.8% over last July. Additionally, sales of the all-new SLK roadster were up 1,758.3% and the all-new 2012 CLS-Class posted a 657% increase over July 2010. Sales of the full-sized GL-Class SUV were up 60.2% for the month as well.

Sales of Mercedes-Benz diesel models were up 134.1% for the month (913 versus 390) and up 120.3 % for the year (6,866 versus 3,117).

At the high end, sales of the S-Class were up 13.9% for the month and the company sold 49 of its supercar — the SLS AMG — bringing its year-to-date sales to 397.

Sales of Sprinter Vans also increased by 154.3% for July with sales of 1,732 – bringing a year-to-date total of 8,827 (up 122.1 %).

Sales of the smart fortwo totaled 327 vehicles for the month.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,895 vehicles in July 2011, a decrease of 14.7%. On a year-to-date basis, MBCPO sold 45,750 vehicles, a decrease of 5.1 % over the comparable period last year.

Mercedes-Benz July 2011 Sales Chart

A typical day at the Mercedes-Benz Classic Center based in Irvine, California includes a 1950s Gullwing vehicle restoration, researching the owner history of a 1937 540K and finding a spare part among the 50,000 available for classic Mercedes-Benz cars. With the backing of 125 years of history, the Mercedes-Benz Classic Center has wisdom beyond its years considering it was started just five years ago.

By offering customers hard to find parts or meticulous repair and restorations to the prime condition of factory standards of originality and preservation, the Mercedes-Benz Classic Center has grown to service over 6,200 customers in the past 60 months. The success behind the Classic Center is driven by qualified Mercedes-Benz brand technicians and a dedicated approach to providing unique services in the marketplace.

“The Mercedes-Benz Classic Center is in a unique position because of the knowledge and resources that we have onsite and can tap as a result of being part of the oldest car company in the world,” said Mike Kunz, Manager of the Mercedes-Benz Classic Center USA. “Our customers trust us with special cars that are valuable either monetarily, historically or sentimentally, and know that their vehicles are being reviewed or worked on by experts in their field that are backed by 125 years of history.”

The only one of its kind in the United States, the Mercedes-Benz Classic Center in Irvine maintains its close partnership with the Classic Center in Fellbach, Germany, which provides a direct link to access the parts, tools, service manuals and production records needed to work on vintage Mercedes-Benz automobiles. The Mercedes-Benz Classic Center sustains the lifetime service of these vehicles by helping customers locate and purchase even the rarest parts needed for certain models and by maintaining an exhaustive archive of materials that document the vehicles history dating back to the original owner. Technical and historic brand experts from the Classic Center can even access a vehicle’s original build sheet and other archived data – often free of charge for a Classic Center customer. These services embody the authenticity of the brand promise and values as Mercedes-Benz vehicles are built to endure many lifetimes.

The Mercedes-Benz Classic Center has gone to great lengths in restoring customer vehicles. In fact, its latest endeavor includes a full mechanical restoration of a 1910 Mercedes-Benz Simplex originally owned by one of the founders of R. H. Macy & Co. The vehicle sat for many years without running and technicians at the Mercedes-Benz Classic Center are in the process of bringing it back to life, which includes the fabrication of a water pump and radiator.

Beyond classic car owners, Mercedes-Benz enthusiasts continue to visit the Mercedes-Benz Classic Center throughout the year to browse vintage vehicles on display, take advantage of retail car services or shop the boutique, which contains a range of auto memorabilia, accessories and literature. The Classic Center also hosts numerous special events and parties. While many brands claim a strong following for their classic models, Mercedes-Benz can point to world-renowned durability and owner dedication as foundation stones for the Classic Center business success. In many markets, decades-old Mercedes-Benz models are a common sight on the roads, and the 60 authorized Mercedes-Benz clubs around the world include some 130,000 members that look to the Classic Center as a sanctuary and “garage majal” for the three pointed star.

The Mercedes-Benz Classic Center staff provides support to these enthusiasts outside its garage doors participating in numerous classic car events throughout the year ranging from the Colorado Grand to the Amelia Island and Pebble Beach Concours d’Elegance. Over the past several years, the Mercedes-Benz Classic Center has taken a leadership role in support of education for proper restoration technique through a scholarship program with McPherson College, located in McPherson, Kansas. The scholarship program supports three students each semester and provides an internship at The Mercedes-Benz Classic Center where real world experience is learned first hand to develop the future leaders pursuing a career in automobile restoration business.