In the fast-paced world of fashion, where trends come and go in the blink of an eye, there stands a beacon of sustainability and mindfulness: Conscious Clothing. For over two decades, Conscious Clothing has been dedicated to producing quality organic garments in America while championing a revolution in the way we approach fashion.

brands like Conscious Clothing are reshaping the industry’s landscape.

The Ethos of Conscious Clothing

Founded by Rose Phillips over 20 years ago, Conscious Clothing emerged from a simple yet powerful question: “Why produce things from organic materials?” Rose’s journey began when she couldn’t find organic clothing for her children, leading her to craft her own garments from organic cotton, hemp, and linen. This struggle ignited a passion for sustainable fashion and laid the foundation for Conscious Clothing’s ethos.

“Simplicity, care, community, and education are at the heart of what we do,” says Rose Phillips, reflecting on the brand’s core values. From its inception, Conscious Clothing has been committed to spreading awareness about the virtues of organic clothing and mindful consumption. Through education and advocacy, they’ve fostered a growing community of like-minded individuals who share their vision for a more sustainable fashion industry.

Ruthie Top

The Importance of Slow Fashion Revolution

In an era dominated by fast fashion, where clothing is mass-produced at the expense of environmental degradation and human exploitation, the slow fashion revolution championed by brands like Conscious Clothing offers a vital alternative. The fashion industry is one of the largest polluters globally, contributing to water pollution, deforestation, and greenhouse gas emissions. By embracing slow fashion principles—such as using organic materials, producing locally, and prioritizing durability—brands like Conscious Clothing are reshaping the industry’s landscape.

“Our goal is to make beautiful, sustainable clothes with as little impact on the earth as possible,” emphasizes Rose. Conscious Clothing’s commitment to sustainable practices is evident at every level of their business, from sourcing eco-friendly fabrics to offsetting carbon emissions. Their garments are designed with durability in mind, ensuring they stand the test of time and reduce the consumer’s carbon footprint.

Fabric Choices and the Importance of Organic Materials

Conscious Clothing’s dedication to using organic materials stems from a deep understanding of the impact textiles can have on both the environment and human health. “Our skin is our largest organ,” explains Rose. “It’s important to only use organic materials to ensure we’re not exposing ourselves to harmful chemicals.”

In the early stages, sourcing organic materials posed significant challenges, with limited options and resources available. However, as consumer demand for sustainable fashion has grown, so too has the availability of organic fabrics. Today, Conscious Clothing has a diverse range of organic fabrics at their disposal, carefully curated to meet their stringent guidelines for sustainability and quality.

“We no longer use rayon due to the chemicals used in the manufacturing process,” says Rose. “We’re constantly monitoring our fabric choices and seeking out suppliers with sound environmental practices.” By prioritizing organic materials and responsible production methods, Conscious Clothing ensures that their garments not only look good but also feel good, both for the wearer and the planet.

Fostering Community and Empowerment

At the heart of Conscious Clothing’s success lies its strong sense of community and empowerment. As a small company, they prioritize customer feedback and engagement, incorporating it into their design and development process. Through social media, emails, and collaborations with influencers, Conscious Clothing educates consumers about the benefits of organic clothing and mindful consumption, empowering them to make informed choices.

Conscious Clothing aims to redefine beauty standards and promote body positivity

“We believe everyone deserves to be clothed in sustainably made, ethically sourced garments that fit well and last a long time,” says Rose. Conscious Clothing’s commitment to inclusivity is reflected in their expanded sizing options, with plans to offer sizes up to 4X. By prioritizing inclusivity and empowerment, Conscious Clothing aims to redefine beauty standards and promote body positivity within the fashion industry.

Looking Towards the Future

As Conscious Clothing continues to grow, their vision for the future remains steadfast: to make a positive impact on the fashion industry while staying true to their values. From digitizing their pattern catalog to expanding their sizing options and collaborating with like-minded partners, Conscious Clothing is constantly evolving to meet the needs of their community and reduce their environmental footprint.

“We are small but mighty,” says Rose. “Our goal is to inspire others to rethink the way we make and consume clothing, to create a more sustainable and equitable fashion industry for generations to come.” With brands like Conscious Clothing leading the way, the slow fashion revolution is poised to transform the industry, one garment at a time.

In the bustling realm of fashion, where trends shift like sands in the wind, it’s rare to find a brand that is not only poised to stand the test of time but also looks to redefine the very essence of comfort and sustainability. Enter Au Natural, a brand that has swiftly become a staple in the wardrobes of women seeking unparalleled luxury and eco-consciousness. Let me share with you my personal journey of discovery with this groundbreaking brand and why, in my humble opinion, Au Natural is a game-changer in the world of intimate apparel.

It was a typical weekend afternoon, searching for undergarments that fit my shift toward eco-conscious clothing while still allowing me to feel feminine and also let me keep my comfort – a tall order indeed.  I stumbled upon Au Natural, b, they were beautiful, fit my eco-requirement and was intrigued by their promise of luxurious comfort.  I decided to indulge in a pair of their Merino wool underwear and little did I know in that moment that this simple purchase would mark the beginning of a love affair with a brand that seamlessly blends style, sustainability, and comfort.

From the moment I slipped into my first pair, I was truly amazed by the softness and breathability of Merino wool against my skin. Unlike traditional cotton or synthetic alternatives, Au Natural’s Merino wool underwear offered a level of comfort that transcended expectations. It was as if I had discovered a hidden oasis in the desert of mundane undergarments -is this too high of praise…No, they’re absolutely deserving of this recognition.

Every year sheep produce a new fleece making Merino wool a 100% renewable fiber source.

But it wasn’t just the luxurious feel of the fabric that won me over; it was also Au Natural’s unwavering commitment to sustainability and ethical sourcing that resonated with me. With every purchase, I was not only treating myself to unrivaled comfort but also contributing to a more sustainable future for all.  Au Natural’s ‘farm-to-fashion’ approach ensures that every step of the production process, from sourcing the Merino wool to crafting the final product, is carried out with the utmost care and consideration for the environment. By partnering with responsible farmers and manufacturers, Au Natural sets a new standard for ethical fashion, proving that style and sustainability can indeed go hand in hand.

One of the most remarkable aspects of Au Natural is their dedication to quality and integrity. As the first and only Woolmark Company-certified underwear brand in the United States, they have earned the trust and loyalty of customers worldwide. Each product undergoes rigorous testing to ensure durability, performance, and unparalleled quality, so you can rest assured that you’re investing in nothing but the best.

“When designing our undies, we wanted to close the gap between style and comfort by designing products that women look and feel good in.”

What else sets Au Natural apart?  Their ability to strike a perfect balance between style and comfort. Designed to fit every woman’s unique body shape and cater to our active lifestyles, Au Natural’s fashion-forward products are as functional as they are chic. Whether lounging at home, sweating through a 90-minute hot yoga session or conquering the boardroom, these are the undergarments that keep you feeling fresh and comfortable.

As a brand founded by sisters who are passionate about high-quality, sustainable, and natural products, Au Natural embodies a business ethos that is as empowering as it is inspiring. Their mission to encourage customers to shift towards a more conscious and thoughtful approach to their clothing choices is not just commendable; it’s essential in today’s fast-paced world.

“Our mission is for women to understand they don’t need a whole drawer or wardrobe full of low-quality clothing, but rather they should invest in better-for-you styles that are made from premium materials and will last a long time.”

In the face of industry pressures to prioritize fast fashion trends, Au Natural remains steadfast in their commitment to promoting slow and ethical fashion. By educating women on the benefits of investing in high-quality, long-lasting garments, they are challenging the status quo and paving the way for a more sustainable future.  Looking ahead, Au Natural shows no signs of slowing down. With innovation at the forefront of their brand philosophy, they continue to push the boundaries of ethical fashion while maintaining their unwavering commitment to high-quality, natural products. As eco-conscious founders, sustainability isn’t just a trend for them; it’s a way of life.

Au Natural isn’t just a brand; it’s a revolution. With their luxurious Merino wool underwear, they have redefined the standards of comfort, style, and sustainability. So, if you’re ready to embrace a wardrobe that is as conscious as it is chic, look no further than Au Natural. Your skin—and the planet—will thank you for it.

A face of the luxury industry for over three decades, Helena Christensen perfectly typifies the social responsibility of Mercedes-Benz, by demonstrating the importance of wearing a mask at the Copenhagen Fashion Week SS21, and how they can even be elevated to a piece of  iconic design. Both parties want to make a stand on the importance of wearing face coverings, and to do so in a suitably creative way.

Copenhagen Fashion Week SS21 – Mercedes-Benz partners with supermodel Helena Christensen to demonstrate the responsible side of luxury fashion brands; photo credit: Olivia Frølich for Mercedes-Benz; Imagery usage Daimler AG limited until August 2021

“We at Mercedes-Benz are very aware of our social responsibility to show attitude and act as role model especially in difficult times. As a leading luxury brand we are delighted to implement this in partnership with Helena – one of the most iconic faces in fashion”, said Bettina Haussmann, Head of Mercedes-Benz Branded Entertainment.

Mercedes-Benz Denmark’s long standing relationship with Copenhagen Fashion Week can be traced back to 2009, when Mercedes-Benz began facilitating shared fashion show locations for several designers each season. More recently, Mercedes-Benz has focused on collaborating with one designer in a more in depth capacity, often to create engaging social media content and impactful visuals around their show or event. Recent partnerships include the likes of Danish Designer Soeren Le Schmidt. On the 10th August 2020, Mercedes-Benz co-hosted the opening reception of much loved fashion brand GANNI’s 202020 exhibition, which brought together clothing, art, discussion and performance for an immersive and collaborative brand experience. Mercedes-Benz also highlighted Copenhagen Fashion Week’s commitment to sustainability by using branded electric and hybrid vehicles to transport VIP guests between events, along with providing shut­tle service at the GANNI opening reception.

Mercedes-Benz announces its Autumn/Winter 2016 Fashion Campaign and Film, showing the new SL, shot by American photographer Jeff Bark. The campaign features Russian supermodel Natasha Poly and latex works by Japanese designer Atsuko Kudo.

Mercedes-Benz announces its Autumn/Winter 2016 Fashion Campaign and Film, showing the new SL, shot by American photographer Jeff Bark. The campaign features Russian supermodel Natasha Poly and latex works by Japanese designer Atsuko Kudo.

The campaign, Obsession with an Icon, puts the new SLs’ distinctive design in the spotlight, highlighting its sinuous lines and sensual curves in precise detail by wrapping the car in latex. The car is photographed alongside Natasha Poly, who wears matching body-hugging latex.

The campaign was shot in Miami, Florida by American photographer Jeff Bark, who’s feted for his high-octane use of colour and a pop-edged, hyper-realistic style. Bark was already aware of designer Atsuko Kudo’s latex work, having shot it for a number of fashion stories. “For me, my photography is only about light and colour, so in this case I wanted to light the car to emphasize its form and three-dimensional qualities, but having the latex as a second skin so you could see the lines of the car in a new way.” he explains. For Bark, the project was about pushing boundaries. “What’s so appealing about working with Mercedes-Benz is that each campaign is very different; they always try to make something you haven’t seen before,” he says. “An icon has to be an obsession for more than just the person who is in love with it; one of the things about Mercedes-Benz is that it’s universally loved.”

Alongside the SL, the star of the show in matching peacock-blue skintight latex is Natasha Poly, one of the world’s most recognizable faces. “I’m very proud and honoured to have become a member of this amazing family at Mercedes-Benz and to do this beautiful campaign, introducing this iconic car,” she says. “I feel very powerful in this dress, like a superhero. I feel very strong and sexy at the same time.”

The latex work is by Atsuko Kudo, the Japanese-born, London-based designer who’s world-renowned for her ingenious work with the fabric, and whose hand-made pieces have been worn by the likes of Beyoncé, Kate Moss and Lady Gaga. When Kudo was approached by Mercedes-Benz to take part in the fashion campaign of the new Mercedes-Benz SL she immediately saw a synergy between the car and her designs. “They are so similar- both are sexy, curvaceous and super shiny,” she says. The car was wrapped in 130 square meters of custom-made latex produced from five separate sheets that were meticulously glued and polished by hand. The result is a campaign that seamlessly combines a daring and innovative concept with an accomplished technical feat.

“Like no other model, the SL embodies the myth of Mercedes-Benz. Just think of the legendary 300 SL or the Pagoda– everlasting vehicles. Icons such as the SL are timeless and redefine themselves through innovative design over and over again and they often polarize”, said Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. “These characteristics were successfully carried out for our new fashion campaign with the SL.”

Bark chose to shoot the campaign in a working quarry, selected not only for its monumental proportions but also for the rugged contrast it offered with the SL’s sleek lines. “I wanted somewhere that would enhance the beauty of the car, though in this case that wasn’t very hard to do as the car is already so beautiful! That is why I wanted to put it in an environment that maybe wasn’t so beautiful to make it stand out.”

Both the film and Fashion Campaign were produced as part of the International Fashion Engagement for Mercedes-Benz. For the Autumn/Winter 2016 season and to coincide with the international catwalk collections, the theme is Obsession with an Icon in reference to the iconic Mercedes-Benz SL.

Concept of the Fashion Film

The film begins panning down onto the SL leaving frame; sounds of its engine revving are heard. The noise of the engine wakes Natasha. In a panic she notices that the car is not under the latex cover and flushes with anger. As she enters her surveillance centre she realizes the car is driving through the grounds. She breaks into a jealous rage and makes her way to the car park. She finds the car covered in latex and signs of relief washes over her as she realizes that the car is safe and she is close to the thing she is obsessed with the most

With summer here and fall approaching ever so quickly, we thought now would be the perfect time to bring you three of our favorite shoe picks from one of our favorite footwear brands: Sorel.  What makes all of our Sorel shoe picks so great, however, isn’t the fact they’re purely summer shoes. All of them will help you make a perfect transition into fall as well, when temperatures start getting a little cooler and the weather a little wetter.

There’s the Sorel Yaquina, a casual, Mexican inspired summer boot featuring a lovely and bright textile upper (in a design that’s completely unique). There’s the Sorel Lake Wedge Sandal, a flirtatious shoe that’s perfect for a day on the boat or a night out on the town. And there’s the Sorel Medina Rain Heel, a functional, stylish boot that keeps your feet dry and still looks incredible with a dress.

You can check out all three of our Sorel Shoe picks in the gallery below, or check out the full lineup of Sorel footwear at the official Sorel website.

In the 70’s we had bell bottoms and platform shoes, in the 80’s, those of us that could, grew out our hair and wore fingerless gloves, the 90’s we went from unwashed grunge to baggy hip hop.  Ever wonder who creates these trends, both good and bad, and what’s next for fashion?  Many of our future looks will start here, at New York Fashion Week.  The semi-annual New York Fashion Week, which was branded Mercedes-Benz FashionWeek in 2009 and held in February and September of each year in New York City is one of four major fashion weeks held around the world.  Other fashion powerhouses include  Paris, London, and Milan.

This year, Mercedes-Benz and WGSN, a leading fashion forecaster, are collaborating on a display at Mercedes-Benz Fashion Week at Lincoln Center that hones in on the hottest street style looks from well-known designers and savvy tastemakers.

The lobby of Mercedes-Benz Fashion Week will take-on the role of curator.  More specifically, one of the vehicle displays featuring the new 2013 GLK, the smallest in the Mercedes-Benz SUV line-up, will be surrounded by fashion designs and looks that are street style inspired.   These spring/summer 2013 fashion accessories; including hats, bags, and shoes, from designers such as Jil Sander to Maison Martin Margiela, were handpicked by a community of fashion insiders at WGSN.

These accessory trends are placed alongside the new 2013 GLK, which features its own bold styling persona that’s set in an agile, compact package.  The redesigned interior and modifications of the GLK’s exterior for 2013 create a muscular yet elegant body that’s ready for adventure, a market trend that is permeating the fashion industry in many modes.

“2012’s sporting events, led by the Olympics, have pushed sports styling to the forefront,” says Maren Hartman, WGSN Content Director.  “Sports influences like neon brights and active-inspired fabric directions are driving product areas, from footwear and accessories to tailored or party looks. The emergence of sports-inspired trends suggests a move towards the active, ‘on-the-go’ consumer.”

The accessories, fabrics and color schemes chosen for the display are items that detail many of the fashion looks on the cutting-edge of both street fashion and broader design themes playing out within the industry.  According to WGSN, one of the key accessory trends highlighted in the display is the sneaker sport wedge.  Wedge sneakers remain a popular footwear choice, fusing classic sports silhouettes with the latest fashion-forward updates. Sports hybrid designs will remain popular worldwide as a key footwear silhouette.  Some of the other top trends included in the report for spring/summer 2013 include:  the sun visor, clip belt, balloon backpack and strappy adventure sandal.

Visit the GLK display in the main lobby of Mercedes-Benz Fashion Week to see the installation featuring all of the spring/summer 2013 trends.

For more information about Mercedes-Benz Fashion Week, and for a schedule of shows and events, visithttp://newyork.mbfashionweek.com.

Other than sending the 2013 Mercedes SL63 AMG to a few choice tuners, there isn’t much you can do to make it look better. Leave it to Mercedes however to find a way. Today marks the start of Mercedes-Benz Fashion Week Swim, where 32 designers from around the world will show off their 2013 collections alongside the newest AMG Roadsters. Shown below are designs from Lisa Blue, Cote D’or, Caffee Swimwear and Mercedes-Benz USA Presents Title winner, Vitamin A by Amahlia Stevens.

During the five day event, where designers will show off their most unique designs, Mercedes-Benz will roll-out the new SL63 AMG and showcase its unparalleled capability to create bespoke vehicles out of the highest-quality paints, leathers and trims. The SL63 AMG is exemplary of pure performance and chic design – the iconic AMG roadster features an ultra-premium diamond white exterior with a red and black colorblocking luxe leather interior and hand sewn cross-stitching as well as a carbon fiber trim. The 19″ AMG Triple 5-Spoke Wheels with silver brake calipers and panorama sunroof make this vehicle the most eye-catching fashion statement to roll down Ocean Drive.

The SL63 AMG will premiere on July 20 at “Bespoke by Mercedes-Benz,” an event the brand is throwing on The Raleigh hotel pool deck. Hosted by Laure Heriard Dubreuil, Founder & CEO of The Webster Miami, and jewelry designer, Mary Kate Steinmiller, the exclusive invite-only media event will highlight the point of intersection between the worlds of fashion and luxury automobiles. Guests will take part in a “do-it-yourself” themed fashion project right beside the SL63 AMG.

With the help of the hosts, attendees will have the opportunity to create their own bespoke fashion accessories including jewelry, headbands, and clutches using Mercedes-Benz vehicle leather and other luxe materials. Mary Kate Steinmiller’s limited-edition Mercedes-Benz fashion accessories will be on sale exclusively at The Webster following the event.

“When Mercedes-Benz approached me, it was natural because of what The Webster Miami represents and our common appreciation for luxury. My clients drive Mercedes-Benz and it was fun to create fashion accessories with my friend Mary Kate to connect the two worlds,” said Laure Heriard Dubreuil, Founder & CEO of The Webster Miami. “I am so excited to be working with Mercedes-Benz and cannot wait to show our customers the amazing limited-edition fashion accessories made out of vehicle leather that were created for The Webster Miami.”

I love a good startup story.  There’s just something great about hearing how someone (or some people) recognize a need in the world and set out to fill it.

Krochet Kids International is exactly one of those stories.

While not your typical startup (they’re a nonprofit as opposed to a purely revenue driven startup), the story reads the same.  Growing up, three kids from Spokane, WA learned how to crochet, and in their free time, they started crafting custom gear for their winter sports activities.  Their style caught on – they began selling their gear to local kids (and anyone else who’d buy them) – and eventually, they were dubbed the “Krochet Kids” by the local newspaper.

The trio split up to attend different colleges, but during their summer breaks, they got together and travelled the globe.  As part of their journey, the three volunteered in various developing nations, and they soon realized not only their own blessings growing up, but also the needs of the global community as a whole.  Determined to make a difference, the three went back to what they knew, reviving their crocheting skills under the nonprofit Krochet Kids International and setting out to use their trade to help others in need.

Enter Uganda.  Over 20 years ago, a rebel army ravaged the northern part of the country.  As a result, entire generations have been displaced, growing up knowing only government camp and relying solely on the government and aid organizations for their needs.  Tired of being dependent on the government and wanting to work and provide for their own families, it would be these Ugandan women that would be the first to expand Krochet Kids International.

After countless meetings and a significant amount of planning, the trio found themselves sitting in a simple brick hut with a group of Ugandan women and bags full of yarn.  What followed was an event that would shape Krochet Kids International as a whole, as the Ugandan women spent the night learning and mastering the art of crocheting.  Krochet Kids International was born, and the rest is history.

Today, Krochet Kids International helps women in both Uganda and Peru, with over 150 people working, receiving education and being mentored toward a brighter future.  It’s a perfect example of how three kids recognized a need, and in their own way, set out to fill it.

So how can you help?

Simple:  Krochet Kids International isn’t about asking for your donations (not that you can’t donate if you want) – it’s about buying some awesome gear hand made by the people you’re helping.  In other words, if you’re thinking about picking up a new hat or accessory, skip the trip to the mall and buy one from Krochet Kids International instead.  Their hats, scarves and accessories are all gorgeous.  There’s a total of 12 hat styles available in numerous colors; there’s a bow tie; there’s a scarf; there’s a headband; all of which are hand crocheted in either Uganda or Peru.  The craftsmanship and materials are superb, and what may be my favorite part, every piece is hand signed by the woman that made it.  You can even visit the Krochet Kids International website and read her story and leave her a note about your particular piece.

It’s a great way not only to get some stunningly unique style, but also to help support some incredibly hard working women seeking to better the lives of their families.

To check out the numerous pieces of style offered by Krochet Kids International, I encourage you visit the official Krochet Kids International Shop.  I’ve picked up three of their hats for my family (the Riley, the Thomas and the Margot), and we love all of them.  Buy one and I think you’ll love it too.

Miami Beach got a little hotter this last week during Mercedes-Benz Fashion Week Swim where international designers showed off their 2012 swim collections and Mercedes gave insiders a first hand look at the 2012 Mercedes-Benz C-Class Coupe.  The  5-day invitation-only event went from July 14-18, 2011 at The Raleigh and included several well known designers including LUXE, by Lisa Vogel, Diesel, Beach Bunny Swimwear, L*Space by Monica Wise, Caffé Swimwear, Mara Hoffman Swim, Aqua Di Lara, A Ché, Natori, Cia.Marítima, and Luli Fama.

“Mercedes-Benz Fashion Week Swim attendees can always count on seeing unique swimsuit style concepts for the first time that represent designer labels from around the world,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “It sets the stage to premier our latest designs like the all-new 2012 C-Class Coupe to those on the cutting-edge of fashion.”

The new C-Class Coupe made a splash poolside, steps from the iconic Raleigh pool, where the fashion elite congregated during Mercedes-Benz Fashion Week Swim to see and be seen. The Mercedes C-Class coupe delivers a combination of a modern and youthful aesthetic while still offering the style and sophistication we’ve come to expect from a Mercedes-Benz vehicle.  This is a design concept that captures the overall tone of Mercedes-Benz Fashion Week Swim. Featuring unique compact proportions, a low silhouette and athletic lines, the C-Class Coupe is for the ambitious, ready to succeed driver. Packed with innovation, the vehicle offers a comprehensive level of driver support and protection including a number of driver assistance systems, ranging from ATTENTION ASSIST drowsiness detection to optional LANE KEEPING Assist. The C-Class Coupe’s new telematics keep the driver connected with standard wireless Bluetooth, USB interface, SIRIUS weather information and destination search via Google. There is a choice of three models, including the extremely powerful C63 AMG.

As guests entered the Mercedes-Benz Fashion Week Swim tents on 18th street off Collins Avenue in South Beach, they were greeted by the also new for 2012 SLK Roadster. The Mercedes SLK combines sporty handling with stylish comfort that culminates into a striking two-seat roadster design with a retractable hardtop. A unique series of safety equipment makes the SLK a leader in its segment. Standard equipment on the vehicle includes, among other features, the ATTENTION ASSIST drowsiness detection system. Mercedes-Benz is also the world’s first automotive manufacturer to offer the innovative panoramic vario-roof with MAGIC SKY CONTROL as optional equipment on the SLK. With this innovation, the transparent glass roof of the SLK can be darkened in a matter of seconds at the touch of a button.

With summer officially kicking off in less than a month, it’s time to think about refreshing your warm weather wardrobe (if you haven’t already).  To help usher in the balmy temps, we asked a couple of staffers what shoes they’re going to be wearing this summer, and their responses:  both are loving two new offerings from Keen.

On the men’s side, our pick is the Keen Glarus Hikining – a long-distance hiking boot geared directly at the adventurers among you and perfect for an all-day summer hike.  For the ladies, our pick is a pair of Keen Emerald City Sandals – sandals that look incredibly stylish, but most importantly, have the legendary Keen comfort to match.

Here’s a look at both.

Keen Glarus Hiking Boots ($160, men’s and women’s)

For us, summer is all about getting outside and being as active as possible, with hiking easily ranking as one of our favorite past times.  To make hiking even more enjoyable, the Keen Glarus ranks as one of our favorite trail boots, with a design specifically built for extended, all-day hikes.  Up top, a fantastically rugged waterproof full-grain leather upper paired with a KEEN.DRY waterproof membrane keeps moisture out, keeping your feet comfortable even in wet conditions.  Underneath, 4mm multi directional traction lugs provide ample grip, even in slippery conditions.  And making the Glarus boots some of the most comfortable we’ve tried, removable metatomical dual density EVA footbeds, torsion stability ESS shanks and external TPU heel stabilizers are just some of the tech Keen has packed into their newest hiking boot offering.

The full list of Keen Glarus features include

• 4mm multi directional traction lugs
• External TPU heel stabilizer
• KEEN.DRY™ waterproof breathable membrane
• KEEN.Zorb Strobel
• Metal speed hook lacing system
• Removable metatomical dual density EVA footbed
• Torsion stability ESS shank
• Waterproof full grain leather upper
• Non-marking rubber outsole

You can learn more about the Keen Glarus Hiking Boots at the official Keen website.

Keen Emerald City Ankle Sandals ($85, women’s)

For a more laid back option in the Keen lineup, we love two of the offerings in the Emerald City lineup.  The first is the new Keen Emerald City Ankle sandal, a classically inspired sandal boasting a full grain leather upper and lining.  Not only does the emerald city look great with jeans, a skirt, a dress (or pretty much anything else), they’re also incredibly comfortable, thanks to a luxurious leather wrapped midsole.  Should things get a little more active, a non-marking natural rubber outsole provides ample grip when the need arises, allowing you to showcase your recently acquired four-minute Party Rock dance routine with the utmost precision.

More features of the Keen Emerald City Ankle Sandal include:

– Burnished leather footbed cover
– Full-grain leather upper
– Leather lining
– Leather wrapped midsole
– Non-marking natural rubber outsole

You can learn more about the Keen Emerald City Ankle Sandals at the official Keen website.

Keen Emerald City Three Point Sandals ($85, women’s)

If you love the idea of the Keen Emerald City Ankle sandal but want a slightly different style, the Emerald City Three Point sandal offers a more classically refined look with the same great comfort.  As with the ankle sandal, the three-point sandal boasts full grain leather straps, but in a slimmer design than found on the ankle sandal.  Whereas the ankle sandal is a touch more trendy, the three point sandal airs slightly more on the side of traditional.  Both look great with jeans, shorts, a dress, a skirt… pretty much anything you can think of.  Ensuring comfort during extended use, the three point sandal notes the same luxurious leather wrapped midsole as found on the on the ankle sandle, and a grippy non-marking natural rubber outsole again provides ample traction when you need it.

More features of the Keen Emerald City Three Point Sandals include:

– Burnished leather footbed cover
– Full-grain leather upper
– Leather lining
– Leather wrapped midsole
– Non-marking natural rubber outsole

You can learn more about the Keen Emerald City Three Point Sandals at the official Keen website.

Fresh off its East Coast patrol during Mercedes-Benz Fashion Week in New York City, Brad Goreski and a team of Fashion Enforcers are taking to the streets of Los Angeles in the new 2012 CLS 63 AMG Fashion Force vehicle looking for stylesetters and red carpet hits during Oscar Week.

From Melrose to Rodeo Drive, and the chicest parties on Sunset Boulevard, the CLS 63 AMG Fashion Force car outfitted in its official badging is on patrol rewarding stylesetters with a ride to their next destination, and a giving out a discreet number of invitations to the annual Mercedes-Benz Oscar viewing party at the Soho House West Hollywood. A tradition during Oscar weekend, the invitation only viewing party draws an exclusive mix of industry executives and Hollywood insiders that celebrate Mercedes-Benz long-standing history in the film industry.

“Hollywood and fashion are symbiotic partners especially during awards season,” said Brad Goreski. “Whether you are right in the middle of a glamorous event or watching it from the sidelines, the red carpet Oscar events set the stage to showcase the latest designs and styles for those watching around the world.”

At the center of the Fashion Force is the 2012 CLS 63 AMG four-door coupe serving as its official vehicle. It represents the epitome of alluring design and sexy curb appeal. The Fashion Force hits the streets from Thursday, February 24th through Sunday, February 27 th and can be followed on Twitter #FashionForce.

Fashion Enforcers include a list of leading fashion bloggers including: Laurie Brucker of Laurie B Style, Geri Hirsch of Because I’m Addicted, Jaclyn Johnson of Notes on Napkins, Nadine Jolie of Nadine Jolie, Beth Jones of B Jones Style, Alison McNamara of FabSugar, Kelsi Smith of Dedicated Follower of Fashion, Sydne Summer of Think Thru Fashion, and Nola Weinstein of Glam.com.

As Hollywood celebrates a year of outstanding performances, Mercedes-Benz is celebrating 125 years of innovation, the invention of the automobile, and its future as leader in the automotive industry. It was Carl Benz’s patent of the automobile that occurred around the same time as the invention of motion pictures. No one knew the impact that these inventions would have on society, but now more than a century later, Hollywood and Mercedes-Benz are synonymous with glamour and luxury. Both share a rich and inspirational history together – in front of the camera and behind the scenes.

What has been dubbed the Mercedes-Benz Fashion Force, is taking to the streets of New York City in the new 2012 CLS 63 AMG to spot “stylesetters” with fresh, creative design looks and arresting appeal. Stylist Brad Goreski and a team of Fashion Enforcers are on duty for five days during Mercedes-Benz Fashion Week carrying out its mission.

Making its way from Lincoln Center, home of Mercedes-Benz Fashion Week, to the most stylish neighborhoods in downtown Manhattan, the CLS 63 AMG Fashion Force car outfitted in its official badging is pulling over at the sight of a stylesetter and rewarding them with a ride to their next destination. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and several are receiving invitations to Mercedes-Benz Fashion Week runway shows as well as an invitation to the official fashion force culmination event, hosted by Brad Goreski in the Mercedes-Benz Star Lounge.

“The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city,” said Brad Goreski.

Fashion Enforcers include an impressive list of leading fashion bloggers including: Lauren Sherman of Fashionista.com, Jace Lipstein of Grungygentleman.com, Leandra Medine of manrepeller.com and Kristian Laliberte of Refinery29.

“Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” said Lisa Holladay, manager of brand experience for Mercedes-Benz USA. “The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”

The Mercedes-Benz Fashion Force is on patrol from Thursday, February 10th until Monday, February 14th. Updates on its possible locations can be found on Facebook.com/MBFashionWeek and Twitter.com/MBFashionWeek.

Mercedes-Benz Fashion Week Fall 2011 will take place in New York, NY at Lincoln Center from February 10-17.

As Mercedes-Benz Fashion Week arrives to its new home at Lincoln Center, what remains unchanged is Mercedes-Benz commitment to style and luxury at one of the world’s biggest annual fashion events. Through a collaborative effort with fashion icon Iman and her new IMAN Home designs, and interiors and special events design consultant Carlos Mota, the VIP Mercedes-Benz Star Lounge is a bold design statement and sanctuary for guests taking in the latest fashion looks on the runway during Mercedes-Benz Fashion Week spring and summer 2011 season.

IMAN Home designs are inspired by international locales and traditional, yet modern, crafts to bring a beautiful blend of cultural richness in the fabrics. The Mercedes-Benz Star Lounge serves as the first look at these designs from her collection, which launches in late September. “I am so excited to partner with Mercedes-Benz on this project,” said Iman. “We have worked tirelessly in preparation for the launch of IMAN Home and to have this forum, at Mercedes-Benz Fashion Week, is a great way to unveil the collection.” IMAN Home, in conjunction with P/K Lifestyles, a development and marketing agency specializing in decorative fabric manufacturing for a portfolio of consumer driven brands, marks Iman’s first venture into the home décor industry adding to her current businesses, which include cosmetics, fragrance, apparel and accessories.

During the course of her fourteen year modeling career, Iman graced the covers of top fashion magazines around the world and has acted as a muse to many prominent designers including Gianni Versace, Donna Karan, and Yves Saint-Laurent. On June 7, 2010, Iman was recognized for her contributions to the industry over the past thirty years by receiving the Fashion Icon Award from the Council of Fashion Designers of America.

In conjunction with Iman’s bold décor elements, acclaimed interior designer and interiors and special events design consultant, Carlos Mota, provides his expertise and artistic direction to bring to life the 30′ by 26′ Mercedes-Benz Fashion Week lounge. “This is an exciting project for me,” said Mota. “It is great to be working with a team so attentive to detail and quality.” No stranger to the fashion community, Mota, whose friends and supporters include many NYC tastemakers and designers, takes a seemingly ordinary room inside Lincoln Center and transforms the space into a safe haven for Mercedes-Benz Fashion Week VIPs. Those lucky enough to gain access to the lounge are transported to an exotic, almost tribal oasis equipped with cozy couches, chairs, daybeds, full bar and private sitting area.

The Mercedes-Benz Star Lounge is available to designers, celebrities, VIPs, media and guests, by invitation or through an access card provided by Mercedes-Benz.

Carolina Herrera known for her sophisticated design and elegance receives the distinguished title of “Mercedes-Benz Presents” designer for this season’s spring/summer 2011 collection debuting on Monday, September 13th at 10:00 am at Lincoln Center, the new home of Mercedes-Benz Fashion Week.

The “Mercedes-Benz Presents” program recognizes designers that demonstrate dedication to the use of quality materials, unique style and innovative design for the past seven years. “I am very proud to be chosen as the “Mercedes-Benz Presents” designer,” said Herrera. “To be recognized in such an important year in Mercedes-Benz Fashion Week history, is, without question, a wonderful honor.”

Carolina Herrera has designed for many celebrities and high profile clients including Renée Zellweger, Amy Adams, Michelle Pfeiffer, Emily Blunt, Oprah Winfrey, and Camilla Belle. She joins a prestigious list of past “Mercedes-Benz Presents” designers including Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.

“Carolina Herrera’s understated grace, precision design and attention to detail uphold the Mercedes-Benz commitment to quality,” said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA. “She is a symbol of great success within the fashion industry and especially in New York City and choosing her as this season’s Mercedes-Benz Presents Designer represents the strength of Mercedes-Benz Fashion Week and the event’s bright future at Lincoln Center.”

Born in Venezuela, Carolina Herrera began her Fashion career in New York in 1980, and will be celebrating 30 years of her eponymous collection in 2011. Recognized throughout the industry for her impeccable style and elegant, feminine, sophisticated designs Carolina Herrera has been awarded by the Council of Fashion Designers of America two distinct honors “Womenswear Designer of the Year” in 2004 and in 2008 the “Geoffrey Beene Lifetime Achievement Award”. Carolina Herrera oversees a design house which encompasses her signature fashion collection and bridal collections, her lifestyle collection CH Carolina Herrera, and ten successful fragrances.

Prior to the unveiling of Carolina Herrera’s spring 2011 Collection during Mercedes Benz Fashion Week the Designer will fete two milestones in support of Fashion’s Night Out on Friday, September 10th. The highly anticipated opening of the CH Carolina Herrera store at 802 Madison Avenue with special guest illustrator Robert Risko and the 10th Anniversary of her Madison Avenue flagship store at 954 Madison Avenue with a digital photo booth with creative backdrop for memorable shots of the evening.

Mercedes-Benz Fashion Week Spring/Summer 2011 will take place in New York, NY at Lincoln Center from September 9-16. Carolina Herrera is among more than ninety designers presenting their Spring/Summer 2011 collections at Lincoln Center including Diane von Furstenberg, Hervé Léger by Max Azria, Vera Wang, Badgley Mischka, Christian Siriano and Charlotte Ronson.

For more information about Mercedes-Benz Fashion Week at Lincoln Center, and for a schedule of shows and events, visit http://newyork.mbfashionweek.com.

Designer Trina Turk, known for her sophisticated sportswear and signature prints, is this season’s “Mercedes-Benz Presents” designer with plans to debut a Spring 2011 swimwear collection at Mercedes-Benz Fashion Week Swim located at The Raleigh in Miami Beach on Thursday, July 15, 2010.

The “Mercedes-Benz Presents” program recognizes designers that demonstrate dedication to use of quality materials, unique style and innovative design. Trina Turk joins a prestigious list of “Mercedes-Benz Presents” designers including Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, Red Carter and CHADO Ralph Rucci.

The Trina Turk collection showing at Mercedes-Benz Fashion Week Swim incorporates unique prints in a range of colors including sophisticated use of black and white to multi-colored patterns of free flowing shapes. A significant amount of emphasis and detail is placed on hardware throughout the collection going beyond the typical loops and rings to a sophisticated use of unique pieces in gold inspired by Trina Turk’s signature patterns and her love of vintage jewelry and architecture. Trina Turk draws inspiration for this season’s collection from the city of Acapulco in the 1960’s & 1970’s, an era known for glamorous getaways by Hollywood’s rich and famous and the international jetset.

In addition to her runway show during Mercedes-Benz Fashion Week Swim, Trina will make a personal appearance on Saturday July 17th, 2010 from 4-6pm at her store located in the exclusive Bal Harbour Shops – one of only 5 standalone Trina Turk stores throughout the Country. Hosted by Amanda Fernandez-Leon, Jacquelynn Powers, Jilian Sanz and Sarah Arison, the latest styles from the Trina Turk pre fall and swim collections will be featured. A raffia clutch purse will be a special gift with any $300 purchase for this event.

“Trina Turk’s signature patterns and designs are sophisticated yet fun and dynamic,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “Her swimsuits and clothing appeal to individuals who enjoy luxury and warm weather lifestyles, which is a natural fit with the newest Mercedes-Benz E-Class convertible in South Florida.”

“It’s always special to be recognized for my work in a large industry with many talented designers,” said Trina Turk. “Being the Mercedes-Benz Presents designer is an honor as it acknowledges my commitment to unique design and craftsmanship from a brand that is a leader in innovative design.”

Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 15-19. Designers presenting their Spring 2011 collections, include White Sands Australia, Beach Bunny Swimwear, Dolores Cortes, Swell Suits Miami featuring Naila, park & ronen and Olasul, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara, Qiss Qiss, A.Z Araujo, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Kooey Swimwear Australia, Aquarella Swimwear, Lisa Blue and Tyler Rose.

For more information about Mercedes-Benz Fashion Week Swim at The Raleigh, and for a schedule of shows and events, visit www.mbfashionweek.com/miami.

As plans solidify for runway shows at Lincoln Center for the Spring 2011 Collections this September, Mercedes-Benz USA announces the renewal of its title sponsorship for Fashion Week over the next 3 years, which includes the twice annually organized Mercedes-Benz FashionWeek in New York plus Mercedes-Benz FashionWeek SWIM in Miami, both events produced by IMG Fashion.

“The industry support and innovation being utilized to transform Lincoln Center into the new home of Mercedes-Benz FashionWeek is a testament to New York City’s premier status among the greatest fashion capitals of the world,” said Stephen Cannon, vice president of marketing for Mercedes-Benz USA. “Our commitment to the event’s success will continue as we officially renew our three year agreement with IMG to remain title sponsor.”

For nearly a decade, Mercedes-Benz has supported premier fashion events that create a connection between fascinating car and fashion designs that speak to the desire for individual style. Mercedes-Benz involvement in Fashion Week dates back to 2001 and its three year commitment extends its title sponsorship through 2013.

“Mercedes-Benz commitment to the fashion industry is truly humbling,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “As a long term partner of IMG Fashion globally, Mercedes-Benz has shown a tremendous amount of vision in its support of Mercedes-Benz FashionWeek as we undertake this exciting move to Lincoln Center.”

Mercedes-Benz Fashion Week New York draws international attention and over 100,000 visitors to New York City, including approximately 3,000 members of the press and fashion industry from around the world. IMG Fashion, The City of New York and Council of Fashion Designers of America (CFDA) have long sought to identify a new home for Mercedes-Benz Fashion Week in New York. With the support of Lincoln Center, the event will commence September 2010 at its new home in Damrosch Park on the Lincoln Center Campus. In addition to the new address, the event will unveil modernized production capabilities, digital services, better accessibility for attendees through both public and private transportation, and increased resources on-site and in the surrounding areas.

“As a leader and innovator in the auto industry it makes sense for Mercedes-Benz to be involved with the best events that allow us to create unique Mercedes-Benz experiences for our customers,” said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. “The renewal of the Mercedes-Benz Fashion Week title sponsorship combined with the facilities at Lincoln Center provides a new platform to support the advanced needs of the fashion industry, while also providing additional opportunities to showcase the Mercedes-Benz brand.”

Right on time for the start of autumn smart is presenting a new fashion collection for the cold season. Designed for people who like things that are a little out of the ordinary, these trendy products are in keeping with the environmentally conscious lifestyle brand.

The new smart collection boasts functionality and an innovative design. To meet the varied demands of city life the collection comprises the pure, pulse, passion and ecological lines – perfect for a pulsating urban lifestyle! In addition, they reflect the basic values of the successful smart fortwo – the trendsetter for urban mobility. The ecological line stands for environmentally friendly products and some of them contain bamboo fibre. The passion line, especially for women, features checked patterns, skyline prints and yellow accents. The pulse line for men focuses on the colours brown and grey and features orange contrasts. The pure line offers products with a clear and sporty design for both men and women.

All items have been carefully designed with a fresh look and affordable prices. Products for men include the pure rain jacket (€49.90), the pulse outdoor jacket (€99.90) or the eggshell limited T-shirt (€34.90). Highlights for women include the passion city jacket (€79.90) and the ecological bodywarmer (€79.90). The wide range of accessories includes the ecological woolly hat set consisting of a hat and a scarf (€24.90), the ecological pocket sunbrella (€49.90) and the clever pulse shaky pocket pen with a gas pressure cartridge (can also write upside down), polished chrome-plated metal parts and the logo laser-engraved onto the cap (€29.90).

Further products from the new smart collection can be found in the brochure that is available from every smart dealer.

You saw her looking ridiculously hot in the 2005 Pirelli calendar, and now, after countless magazine covers, advertising campaigns and fashion show appearances, Julia Stegner’s once again making headlines, this time being named the new face of Mercedes-Benz Fashion Week Berlin 2009. As part of her new role, Julia posed recently for a photo shoot along with the new Mercedes-Benz CLS 350 CGI Grand Edition, with the new key visual set to appear on advertisements, posters and vehicles for the international fashion event.

According to Anders Sundt Jensen, the new Vice President Brand Communications Mercedes-Benz Cars: “With Julia Stegner as brand ambassador, we have given our long-term, international fashion activities a fascinating and world-famous face. She particularly represents the connection between German origin and international flair. That’s why in our key visual we have very consciously placed Julia Stegner together with the new Mercedes-Benz CLS Grand Edition, which will be launched on the market in March 2009.”

But let’s be honest for a moment. What fun is reading about a model when you can instead view for yourself this very same model in all her incredibly sensuous beauty? I couldn’t agree more, so here’s roughly 45 photos or so taking you backstage behind Julia Stegner’s Mercedes-Benz Fashion Week Berlin 2009 photo shoot.