Stephen Cannon Named Mercedes-Benz USA President and CEO

Cannon will have overall responsibility for the Mercedes-Benz, Maybach, Sprinter and smart brands in the United States

MBUSA announced  Thursday that the Daimler Board of Management appointed Stephen Cannon as Mercedes-Benz USA’s new president and CEO as of January 1, 2012. Cannon is replacing Ernst Lieb who held the position of President and CEO of MBUSA from September 2006 to October 2011. The announcement was made by Dr. Joachim Schmidt, executive vice president of sales & marketing for Mercedes-Benz Cars in Stuttgart, Germany, and is also who Cannon will report to.

In his new role as head honcho at MBUSA, Stephen Cannon will have overall responsibility for the Mercedes-Benz, Maybach, Sprinter and smart brands in the United States. He will lead MBUSA’s 1,700 plus employees and 356 dealers throughout the U.S.

Cannon’s most recent post was vice president of marketing for MBUSA with overall responsibility for marketing communications, market research and product management of the Mercedes-Benz and Maybach brands in the U.S.

Cannon began his automotive career in 1991 as executive assistant to the president and CEO of Mercedes-Benz of North America (predecessor to MBUSA). From there, Cannon moved to Stuttgart and joined a small team tasked with the development, manufacturing and launch of the M-Class, the first Mercedes-Benz SUV ever made in and for this market.

In the interim, before returning to Mercedes-Benz here in the U.S., Cannon served as director of marketing for debis Financial Services (later Daimler Financial Services) and then held key positions in retail and e-business consultancies. He also served as principal for The Richards Group, one of the largest independent full-service advertising agencies in the U.S. before joining MBUSA in his current position.

Cannon has a bachelor of science degree in economics from the United States Military Academy at West Point where he graduated with honors. He is a United States Army Airborne Ranger and served as 1st Lieutenant in West Germany during the fall of the Iron Curtain. Cannon and his family live in Connecticut.

Mercedes-Benz USA’s Vehicle Preparation Center a Positive for MBUSA and Georgia

Mercedes-Benz USA along with MBUSA CEO Ernst Lieb held ribbon cutting for its Brunswick, Georgia Vehicle Preparation Center

Mercedes-Benz USA marks the official opening of its Brunswick, Georgia Vehicle Preparation Center during a ribbon cutting ceremony held by Ernst Lieb, CEO of Mercedes-Benz USA for employees and Georgia State dignitaries including Lt. Governor of Georgia Casey Cagle, Steven Green, Chairman of the Board for the Georgia Ports Authority, and U.S. Senator, Mack Mattingly.

“Today’s event is a prime example of the impact one company can have on a community and why job creation is our top priority. We are proud to welcome Mercedes-Benz and stand ready to assist and support them as they continue to invest in Georgia,” said Lt. Governor Casey Cagle.

The Brunswick Vehicle Preparation Center in its entirety consists of four structures totaling 103,260 sq. ft on a 50 acre site. It is one of five VPC facilities in the U.S. that serve as the first stop – after U.S. Customs – for new Mercedes-Benz vehicles destined for Mercedes-Benz dealerships throughout the United States. Located in Glynn County on the south side of Colonels Island, the Brunswick VPC is strategically port-located to processes vehicles headed for Mercedes-Benz dealerships throughout the Southern Region, Texas and Oklahoma.

“The opening of the new VPC, and the choice of this location, represents our ongoing commitment to drive operational efficiencies that ensure we are giving our dealers what they need to provide the very highest levels of customer satisfaction,” said Ernst Lieb, CEO of Mercedes-Benz USA. “This new facility has already enabled reductions in terms of cost and time in the delivery of new vehicles and this is obviously to the benefit of our customers.”

In addition its strategic location to improve efficiencies, many of the key functions for vehicle inspection and prep leverage advanced computerized control systems and facilities designed to ensure the high quality condition of each new vehicle. The VPC is capable of accessory installation, full body shop operations, homologation operations, and vehicle detailing and distribution operations.

The VPC is built with functional design and efficiency to optimize the employee work environment. The VPC is in the process of being LEED Certified as it incorporates components that are environmentally friendly from water use reduction to indoor environmental quality controls including use of daylight in 75 percent of spaces, thermal monitors and construction materials.