How the Mercedes-Benz W201 Paved the Way for Compact Cars

Thank President Jimmy Carter for the Compact Mercedes-Benz Segment

The decision makers at Daimler-Benz AG thought long and hard about introducing a compact model series below the executive segment in the 1920s and 1930s and then from the early 1950s onwards. Several projects were conceived, some of them very advanced, but for one reason or another they never came to fruition.

But, in the early 1970s, the idea of a compact Mercedes-Benz got an unexpected boost thanks to the Clean Air Act. Introduced under President Jimmy Carter, the act specified the fleet fuel consumption for the vehicles of all manufacturers on sale in the USA. This was know as the “Corporate Average Fuel Economy” (CAFE). In 1985, it was 27.5 miles per gallon (8.3 litres per 100 kilometres), quite a challenge for many car brands, including Mercedes-Benz. Because the U.S. was a key market for Mercedes, a shift to develop a new, more compact and more fuel efficient model series immediately took precedence.

Check out the gallery below for a look at the compact model and how it came to be or read on below for a history of Mercedes-Benz compacts.

Mercedes-Benz 190 E 2.5-16 Evolution (W 201), 1989

Mercedes-Benz 190 E 2.5-16 Evolution (W 201), 1989

In January 1974 Head of Development Prof. Hans Scherenberg defined the key requirements for such a Mercedes-Benz. This is how he phrased it: “It’s clear that this must be a typical Mercedes-Benz. So we are not able to make too many compromises in terms of refinement, safety and the associated Mercedes-Benz characteristics.” The first specifications book he signed for model series 201 specified the following as early as 4 February 1974: “The aim with this product is not to penetrate the medium-size-category markets, which have been occupied by brands such as Opel and Ford for many years. Moreover, the 201 model is to be deliberately distinct from these due to the trademark characteristics customers expect in terms of quality, safety and refinement.” Prof. Werner Breitschwerdt, who succeeded Scherenberg as Development Chief in 1977, didn’t feel the need to change any of this.

Mercedes-Benz saloon of W 201 model series

Mercedes-Benz saloon of W 201 model series

This meant that the brief was almost akin to squaring the circle: traditional Mercedes-Benz brand values such as comfort, safety, longevity and reliability, which had previously been implemented to perfection in larger vehicles across all generations, now had to be transferred to a compact vehicle without exception. This major engineering feat was a massive challenge. So no wonder the expectation among journalists was huge when the new compact vehicles in model series 201 were unveiled to the world’s press in Seville, Spain in November 1982. And they were not disappointed.

The first surprise was the design. A vehicle that was unique yet unmistakably a Mercedes-Benz was produced under the guidance of Bruno Sacco. Furthermore, the compact Mercedes-Benz had a low drag coefficient (Cd value) of 0.33 and a sophisticated, uncomplicated design with an undeniably youthful and dynamic elegance.

Active and passive safety have been key quality aspects at Mercedes-Benz for generations. And model series 201 set the standards in this respect, too, when compared with both Mercedes-Benz models and competitor models. The active safety system, in which a key role was played by the multi-link independent rear suspension with five links arranged at various levels, was remarked upon in issue 1/1983 of German car magazine “auto motor und sport” with reference to the 190 E model: “When configuring the suspension, the Daimler-Benz engineers focussed on conveying the highest possible degree of driving safety without losing any of the pleasure associated with the car’s dynamic aspects. The 190 E thus had the best cornering ability of any Mercedes-Benz, with largely neutral understeer/oversteer characteristics, very high possible, almost fully absent load changes – and it offered immense driving pleasure. […] The effortlessness with which the 190 E takes bends is nothing short of astonishing. For the normal 190 E driver, the reserves offered by the suspension can have a calming effect.”

Mercedes-Benz W 201 model series, crash test

Mercedes-Benz W 201 model series, crash test

One of the major factors behind this was the multi-link independent rear suspension conceived by Dr Kurt Enke and, following his early death, designed by Manfred von der Ohe. It became the standard for all subsequent rear axles designed by Mercedes-Benz. But outside of the company, too, it became the blueprint for many other rear axle designs over the years. Model series 201, a relatively small Mercedes-Benz vehicle, therefore continued the tradition of being a trendsetter for innovative design ideas.

Model series 201 was just as uncompromising when it came to passive safety. This made it the safest vehicle in its class and put it on a par with the S-Class of the time, model series 126. Even in 1991, a model series 201 vehicle displayed exemplary passive safety when compared to far newer competitors in an offset crash test.

Mercedes-Benz C-Class (W 202), experimental vehicle with electric drive and ZEBRA battery, 1993.

Mercedes-Benz C-Class (W 202), experimental vehicle with electric drive and ZEBRA battery, 1993.

Making model series 201 a typical Mercedes-Benz in all respects without compromising on the key brand values – an objective that had initially seemed like a utopian dream – therefore became a reality. This not only paved the way to success for all the “190” model variants, it also successfully opened up the smaller vehicle segment for Mercedes-Benz. From May 1993 onwards, the brand continued the world-wide success story with model series 202, the first to bear the C-Class name. Having started out as the “Baby-Benz”, the Mercedes-Benz C-Class is today one of the most popular vehicles in the premium segment.

Mercedes-Benz History: A Look Back at the W201 Compact Series

At the end of November 1982, Mercedes-Benz presented the 190 and 190 E models from the W 201 model series to the press

At the end of November 1982, Mercedes-Benz presented the 190 and 190 E models from the W 201 model series to the press. The compact and technologically groundbreaking saloon supplemented the Mercedes-Benz passenger car product line with a third model series, alongside the mid-range series and the S-Class. With this step towards a broader model series portfolio, the 190/190 E clearly showed the way forward into the future of the entire brand. This is because it not only marked the start of the segment designated internally within the company as the compact class, which subsequently came to bear the designation C-Class from 1993 with the launch of the W 202 series. In fact, with this fresh and advanced saloon, it also marked the start of the great model offensive from Mercedes-Benz.

Some 30 years after making their premiere, the saloons of the W 201 model series continue to demonstrate their strengths to impressive effect: to this day, their clear lines still delight with their timeless modernity. In retrospect, the vehicle technology too has also been characterised by a host of innovative ideas and concepts.

Besides the modern design, for which Bruno Sacco was responsible, the affectionately named “Baby Benz” as the 190 model was known also scored well in terms of its high degree of passive safety and modern suspension technology, good aerodynamics and intelligent lightweight design. Among other features, Mercedes-Benz specifically developed and patented independent multilink rear suspension for the 190, in which each rear wheel is supported by five independent links, thus helping to ensure equally high levels of ride comfort and handling precision.

Designers and engineers drove the compact class even further forward into the future with two model facelifts in 1988 and 1991. More than 10 years after the market launch, in February 1993 the Sindelfingen plant ceased production of the first generation of the compact class. The 190-models continued to be produced in the Bremen plant until August, mainly for export. The total number of vehicles produced – some 1,879,629 – reflects to impressive effect the resounding success which the new compact class enjoyed for the brand. In May 1993, Mercedes-Benz presented the C-Class (W 202 series) as the successor to the “Baby-Benz”.

The evolution of the W 201 model series

Following the presentation of the new model series, initially in 1983 only the 190 and 190 E models were available with 2-litre four-cylinder petrol engines (66 kW/90 hp and 90 kW/122 hp). In the autumn of 1983, Mercedes-Benz presented the 53 kW (72 hp) 190 D “whisper diesel” at the International Motor Show in Frankfurt, which caused something of a sensation as a four-cylinder diesel engine which was not only more efficient but also particularly quiet due to engine soundproofing.

Also making an appearance in 1983 was the 190 E 2.3-16 model, whose engine featured a newly developed four-valve cylinder head and produced 136 kW (185 hp). This top-of-the-range model in the W 201 series promised a special level of sportiness – and in fact in the summer of 1983, the Saloon clocked up several long-distance world records in Nardo in Italy, including runs over distances of 25,000 kilometres, 25,000 miles and 50,000 kilometres, at average speeds of almost 250 km/h.

In the years which followed, Mercedes-Benz consistently expanded the compact class model range. Additions included export models such as the 190 D 2.2 and 190 E 2.3 models, specifically designed for the North American market. Overall the performance potential of the W 201 continued to grow beyond the production period with a number of new models: for example the five-cylinder 190 D 2.5 (1985, 66 kW/90 hp) and, as the first six-cylinder compact class model, the 190 E 2.6 (1986, 122 kW/166 hp).

The pinnacle of performance was ultimately marked by the 190 E 2.5-16 (143 kW/195 hp) in 1988, and the further stages of development derived from this vehicle which took output up to 173 kW (235 hp). At the same time they also formed the basis for the motor sport touring cars with which Mercedes-Benz achieved a great deal of success in the world of motor sport – right through to the victory in the German Touring Car Championship (DTM) in 1992 by Klaus Ludwig in the AMG-Mercedes 190 E 2.5-16 Evolution II.

“No other car has generated anything like the curiosity as this new development from the world’s oldest motor manufacturer”, wrote specialist magazine “auto, motor und sport” in 1983 about the new compact class. A modern, fresh feel, combined with technical leadership aspirations in what for the brand was a new segment, filled the public and specialists alike with enthusiasm at that time. The W 201 has retained this sense of flair. Today, some 30 years after its premiere, it still comes across as a young, modern classic.

Did you know?

Two outstanding exhibitions will be taking place this autumn:

“Mille Miglia – Leidenschaft und Rivalität” (“Mille Miglia – Passion and Rivalry”) at the Mercedes-Benz Museum, Stuttgart, from October 10, 2012 to January 6, 2013.

“Silver Arrows 1934-1939” at the Louwman Museum, The Hague, the Netherlands, from October 11, 2012 to January 6, 2013.

2012 Mercedes-Benz A-Class Design Development

Translating the dynamic style of Mercedes-Benz into the compact A-Class was a challenge that was fun to tackle - Gorden Wagener

Mercedes-Benz is calling it the pulse of a new generation, Auto Motor & Sport said “A” for all perfectly done”,”A” as in “all different”, Focus said, “Top-class, this “A” (Bild), “A” as in “all new” (Der Spiegel), “Muscular, low, sporty” (AutoBild), and the list could go on. So what is it about the new Mercedes-Benz A-Class that has everyone raving?

Standing as much as 7 inches lower on the street than the previous A-Class model, the new 2012 A-Class communicates a passion for design at the very first glance. This radical form language, presented and enthusiastically acclaimed around the world with the Concept A-CLASS, was consistently implemented in the series production car. The appearance of the new A-Class reflects this new Mercedes-Benz design strategy. The result is what is known as a two-box design with a distinct character of its own, a sportily emotive exterior and an exceptionally high-quality feel to the interior.

“Translating the new dynamic style of Mercedes-Benz into the compact class was a challenge that was great fun to tackle”, explains Gorden Wagener, Head of Design at Mercedes-Benz. “No other car in this segment is as progressive as the A-Class. Absolutely typical for Mercedes is the sculptural shape of the A-Class. The character lines, in particular on its sides, lend the A-Class structure and terseness. The new dynamic style is perceptible at first glance in the interior as well.”

Defined edges and tautly drawn surfaces mark out the exterior design of the new A-Class. The constant interplay between concave and convex surfaces creates a characteristic play of light, particularly along the sides of the car, which contributes to its unique appearance.

Typical features of the long, sporty front are its pronounced V-shape, the separate headlamps, the radiator grille with central Mercedes star and double slats to either side of the star, as well as the additional air intakes on the sides. The “dropping line” apparent in the side profile dissipates towards the vehicle’s front end. The design of the headlamps, together with the configuration of the light functions within them, is a key element of the design concept.

The light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic “flare effect” for the daytime running lamps and indicators. The so-called “flare” is made up of the feature line within the headlamp, the LED modules for the daytime running lamps and the bulb sets for the indicators. This signature effect gives the car its energetic look and so helps to define a new, youthful face for Mercedes.

The perfect interplay of dynamic design and excellent aerodynamics is nowhere more apparent than in the roof, with its smooth surfaces and taut, arcing curve. The silhouette reveals smooth, flowing lines finishing in a flat edge. The roof spoiler, which conveniently hides all the aerials, provides an extra sporty touch and gives structure to the roof assembly. The beltline rises to the rear to form a pronounced wedge-shape. The side view is distinguished by sensuously moulded sculptural side panels and crisp lines. The front structural edge, above the wing, falls in what is known as a “dropping line” in a gentle arc towards the rear. The powerfully-shaped shoulder muscles above the rear axle serve to emphasise the car’s coupé-like character. A further line sweeps up from just in front of the rear wheel arch, then gently fades away. All these lines give depth and dynamism to the car’s profile. Dynamic side sill panels provide a final finishing touch towards the bottom of the car, enhancing the appearance of elegant light-footedness.

The broad emphasis of the tail end is revealed in an interplay of convex-concave surfaces and edges. The tail lights continue the line of the muscular shoulders back towards the rear, while their horizontal orientation emphasises the car’s powerful breadth. The light functions are provided by fibre-optic cables and LED modules. Here, too, the interaction between design and aerodynamics is very clear: the surface finish of the tail lights is not only an interesting design feature, but also improves the airflow around the vehicle thanks to defined airflow break-away edges in the rear section.

Mercedes-Benz SLA Compact Roadster To Make 2013 Debut

Mercedes-Benz is preparing a bona fide foe for the popular Audi TT Roadster in the shape of the long-awaited SLA

Mercedes-Benz is preparing a bona fide foe for the popular Audi TT Roadster in the shape of the long-awaited SLA, according to Australia’s GoAuto. The two-seat soft-top convertible is expected to hit the streets in 2013 with a starting price around $65,000. Though originally based on the Mercedes A-Class, speculation has the Mercedes SLA being based on the new B-Class architecture meaning the SLA will be the first roadster for Mercedes-Benz to have front-wheel-drive.

Engines expected in the SLA include a 1.6-litre turbo-charged direct-injection four-cylinder petrol engines, mated to Mercedes’ upcoming seven-speed dual-clutch gearbox, as well as a six-speed manual transmission. Also possible for the Mercedes-Benz SLA is a new 1.8-litre four-cylinder turbo-diesel models.

Information on the Mercedes-Benz Vision SLA Concept is below.

The facts

  • Vehicle: Vision SLA
  • When: January 2000
  • Where: North American International Auto Show, Detroit
  • What: Compact roadster
  • Drivetrain: Four-stroke, four-cylinder petrol engine, 1.9 litre displacement, 92 kW (125 hp), front-wheel drive, five-speed manual transmission

Technical highlights

  • Lightweight hybrid bodywork consisting of aluminium sections and panels and high-grade plastics
  • LED rear light clusters
  • Introduced 2003 in the Mercedes-Benz SLR McLaren (C 199)
  • LED turn signals Introduced 2003 in the Mercedes-Benz SLR McLaren (C 199)
  • Carbon fibre bucket seats
  • Introduced 2003 in the Mercedes-Benz SLR McLaren (C 199)

‘Arousing curiosity … firing the emotions … thinking ahead … anticipating the future and translating new ideas into reality – the designers at the Mercedes Technology Centre in Sindelfingen certainly have an interesting job. Their “present” is the future. And sometimes they give us glimpses of that future by bringing out concept cars – cars which show us how we will be getting around in a number of years’ time. The new Vision SLA is one such glimpse.’

This was how Mercedes-Benz introduced the Vision SLA when it made its public debut at the Detroit Auto Show in January 2000. A small roadster based on the A-Class, the Vision SLA’s aim was to translate the appeal and driving enjoyment of the SL series into an altogether smaller segment.

Reflecting its A-Class parentage Vision SLA had compact dimensions, with an exterior length of 3.77 metres promising a nippy driving experience – the SLK (R 170) was 20 centimetres longer, the SL (R 230) no less than 73 centimetres longer. Key design features of the compact roadster concept included powerfully sculpted fenders, a sharply raked windshield, large doors and a gently slanting rear in the style of the legendary Mercedes-Benz Silver Arrows. Two particularly innovative features were a prominent front fin and a V-shaped nose borrowed from the SLR high-performance sports car, which incorporated a centrally positioned Mercedes star.

The bodywork sheltered advanced Mercedes-Benz engineering. A 1.9 litre engine developing a maximum output of 92 kW (125 hp) and maximum torque of 180 newton metres at 4000 rpm translated into an attractive performance , with a 0-100 km/h sprint time of 7.9 seconds and a top speed of 209 km/h. High active safety standards meanwhile were provided by the A-Class-derived, slightly modified chassis with Electronic Stability Program (ESPÒ) and Brake Assist.

With the bodywork, the staff from the advanced engineering and research departments had broken new ground. The Vision SLA had an innovative hybrid body structure consisting of aluminium sections and panels and high-grade plastics. This lightweight construction allowed Vision SLA to tip the scales at just 950 kilograms (DIN unladen weight).

The A-Class influence could be seen in the safety concept too. Although the open-top two-seater wasn’t built on the sandwich principle, in the event of a serious front-end impact it used the same bright idea as the A-Class of shunting the engine out of the way underneath the passenger compartment. The positioning of the engine at an angle ensured that in an impact it would slide down along the sturdy front floor panel without intruding into the passenger compartment. This gave Vision SLA the same high safety standards as larger Mercedes-Benz sedans. Roll-over protection was provided by sturdy roll-over bars behind the seats and by a reinforced front windshield frame.

Once again, lighting was an important development focus. At the rear, 30 high-performance LEDs, with prisms to disperse the light, provided a more effective rear warning system than conventional bulbs, particularly in conditions of poor visibility. It took the form of vertical bands. The powerful LED turn signals, housed on fins inside the light housings, were likewise innovative and designed to attract attention. High-performance LEDs were also used for the brake lights, which were mounted in the rear bumper and in the rear crossbar on the trunk lid. Evenly dispersed road illumination and a long beam range were provided by state-of-the-art xenon projector-beam headlamps which used two separate headlamps for the dipped beam and the high beam.

At the front, the transparent ends of a frontal fin spanning the full width of the car incorporated yellow high-performance LED turn signals, which were supplemented by repeater LEDs in the exterior mirror casings.

Inside, the accent was on lightweight design. The technical aspects were woven neatly together with styling features suggesting lightness and transparency, such as perforated sheet metal, aluminium rotary controls and aluminium instrument cylinders. Carbon fibre bucket seats, adopted in slightly modified form from the Vision SLR, continued the theme – they were approximately 25 per cent lighter than similarly specified conventional car seats.

The cockpit recalled sports cars and tourers of earlier years. The chronometer-style instruments normally supplied data only on speed, rpm, oil pressure, and fuel level. However, other displays appeared behind the dials when needed, in the event of a malfunction.

In all respects Vision SLA put the accent on a natural and unfiltered motoring experience. This was at the heart of this roadster’s charm and was reflected in the interior design. Carpeting and fabric upholstery had been dispensed with in favour of painted metal surfaces and dark brown, specially supplied saddle-quality leather. This leather was tanned using only vegetable matter, thus helping to preserve its very special character. A natural material with a strong air of quality, hard-wearing and also very breathable, it was used on the dashboard, on the insides of the doors and in areas exposed to frequent occupant contact, such as the steering wheel, the seat surfaces, the armrests in the doors and the floor. The cut edges were deliberately left visible, with light-coloured stitching providing a colour contrast and hand-finished effect.

Mercedes-Benz Concept A-Class Real World Photos

The Mercedes-Benz Concept A-Class represents some of the best in futuristic design and technology

In 1993 Mercedes-Benz ventured into a completely new vehicle class with the revolutionary Vision A93 concept. The Concept A-Class signals the beginning of a new generation of smaller vehicles with expressive design. Celebrating its premiere at the New York and Shanghai Auto Shows, technical highlights of the Concept A-Class include front-wheel drive, a new turbocharged four-cylinder gasoline engine developing 210 hp, a dual clutch transmission and a radar-based collision warning system with adaptive Brake Assist.

The Concept A-Class features a long hood, low silhouette, slim side windows and a sophisticated interplay between lines and surfaces. “The Concept A-Class introduces the new Mercedes-Benz design idiom into the premium small car segment in a sculptured, light and expressive interpretation,” says Professor Gorden Wagener, Head of Design at Mercedes-Benz. “We use the term ‘captured energy’ to express the sheer dynamism exuded by the Concept A-Class. Our formal sources of inspiration were the wind and waves, as well as aviation engineering, resulting in this “cool” look.”

New turbocharged gasoline engine, seven-speed dual clutch transmission

The front-wheel drive Concept A-Class ushers in a new premium small car era at Mercedes-Benz and includes a four-cylinder gasoline engine from the new M270 series. The engine was designed for transverse installation and thanks to direct injection and turbocharging offers high performance together with minimal emissions and fuel consumption. Other highlights of the all-aluminum engine include injection pressures of up to 2,900 psi and fast-acting piezo injectors.

The Concept A-Class is equipped with the two-liter variant of the new engine, developing 210 hp. This BlueEFFICIENCY engine is combined with the new Mercedes-Benz dual clutch transmission which has a three-shaft setup with seven forward gears. The transmission shifts automatically with no interruption in tractive power and therefore is more economical, sporty and comfortable.

Exterior design with defined edges and a free interplay of surfaces

One major characteristic of the new design idiom at Mercedes-Benz is the expressive interplay between lines and surfaces – which the designers refer to as a “clean” concept. Thanks to concave and convex surfaces with the resulting light modulation, this creates a unique sculpture-like presence. The Concept A-Class reinforces this theme of defined edges and interacting surfaces, which Mercedes- Benz first showed in the F800 Style. The side view is highlighted by three prominent lines: the front structural edge forms a dropping line towards the rear, while the pronounced shoulder muscle over the rear axle emphasizes the car’s coupelike character. A further line extends upwards in front of the rear wheel arch in a sweeping curve. These lines lend more depth and character to the side profile. The door handles are recessed into the doors and emerge electrically at the touch of a button.

The unusual wing-like structure of the exterior mirrors is suggestive of flow and lightness. Another prominent feature is the open side skirt, which creates an unique light-and-shadow effect. Reminiscent of a turbine rotor, the large 20-inch wheels reinforce the impression that the Concept A-Class has been shaped by the wind.

The front end of the Concept A-Class catches the eye with the Mercedes-Benz emblem surrounded by a star-filled sky. Where there are usually openings or louvers, the radiator grille consists of numerous metallic silver “dots” on black stems. This theme is reflected in the design of the wheels.

The wide rear end exudes power and athleticism, and is enlivened by an interplay between convex/concave surfaces and pronounced edges. The tail lights continue the lines of the muscular shoulders towards the rear, emphasizing the car’s width with their horizontal orientation. The aerodynamic spoiler lip in the tail lights improves efficiency while the diffuser creates a downforce to aid handling.

Interior dominated by designs from aviation engineering

The interior of the Concept A-Class, which is flooded with light from the large panorama roof, appears to be from another planet. Many of the unusual features were inspired by aircraft engineering and reflect ideas from the “Mercedes-Benz Aesthetics No. 2” interior sculpture. Various component groups have been reduced to a minimum, for example the dashboard and center console are merely brushed aluminum structures. The result is a transparent, open, bionic design.

The eye-catching dashboard of the Concept A-Class takes the form of an aircraft wing and has a translucent, stretchable cloth covering. Thanks to this sophisticated fabric, which is vapor-coated with chrome particles, the bionic cellular structure of the dashboard remains visible – its design is reminiscent of a canvascovered aircraft wing with underlying struts. Dramatic backlighting highlights the futuristic instrument cluster which appears to float in space thanks to the translucent dashboard and lack of a conventional support structure. Its lines continue into the door paneling like vapor trails from the wings of a jet.

The air vents in the dashboard are inspired by the engines of a jet aircraft and the translucent backlit vents change color depending on the temperature the passengers have selected for the climate control system – they are blue if cool and red when the heat is on. The prominent gauges in the instrument cluster were inspired by the afterburner of a jet engine and are lit in red. The center console is designed as a high-tech flight control panel with a gear selector in the shape of a “thrust control” lever. With their molded-over head restraints and pronounced lateral support the seats are reminiscent of a pilot seat in a jet fighter.

Titanium and silver tones are combined with a light, elegant beige in the interior. Magenta is used to produce highlights that contrast with the car’s alubeam silver paint finish, which follows the dramatic contours of the exterior like liquid silver.

The Concept A-Class makes use of modern materials such as the high-tech covering on the dashboard, high-grade nubuk leather and metallic-finished leather, which is created by dying semi-aniline with metallic pigments followed by embossing. This links the 125-year tradition of the Mercedes-Benz brand and its future innovation.

COMAND Online with revolutionary graphic design offers ease of use for smartphone applications

A smartphone is fully integrated into the infotainment systems of the Concept AClass. When the phone is inserted into the recess provided in the center console, it is automatically synchronized with the COMAND multimedia system and all the functions of the smartphone, including internet radio, email and social networks such as Twitter or Facebook, are shown as applications on the 7-inch display and operated by the rotary/push control.

The visual presentation of the screen elements is unique with a deep, threedimensional look created by laser-like magenta-colored lines. This nearproduction display was created by designers and engineers at the Mercedes-Benz development laboratory in Palo Alto, California. The menus in the Concept AClass are in both English and Mandarin.

Headlamps with optical fibers produce a unique effect

A very special lighting effect is created by the headlamps of the Concept A-Class, as the innovative full-LED high-performance lights incorporate the starry sky motif of the radiator grille with numerous light points. The daytime running lamps are made of 90 optical fibers with aluminum sleeves and are arranged in a wingshape within the headlamp. The tentacle-like fibers form individual, diffused light sources to create a dramatic contrast between soft and bright.

The LED indicators appear to float freely within the headlamps like an enclosed air bubble in a perfume bottle and create a unique effect from any angle. The indicators are mounted in six chambers at the top of the headlamp and their vaporcoated reflectors remain invisible.

Familiar from the 2012MY CLS-Class, the LED high-performance headlamps of the Concept A-Class combine active lighting functions with LED technology. The projection module of these LED headlamps is no longer round but flatter and more aggressive. This distinct design is reinforced by the matte carbon-fiber housing, which contrasts with the aluminum surround of the projection module.

Optical fibers with aluminum sleeves are also used in the tail lights, using 120 fibers in the C-shaped tail light clusters to create a unique visual effect with their subtle glow. When braking, the continuous light band between the two tail lights also illuminates to make the Concept A-Class appear even wider. The turn signals are self-contained elements within the center of the tail lights. The housing of the tail light is made of carbon-fiber with the numerous red elements providing visual depth.

New assistance and braking system reduces the risk of rear-end collisions

Safety pioneer Mercedes-Benz is showing yet another milestone in automotive safety technology in the Concept A-Class – a radar-based collision warning system with adaptive Brake Assist – a world first in the premium small car segment. This system gives a visual and acoustic warning to an inattentive driver and primes Brake Assist for a precise braking response as soon as the driver presses the brake pedal.

In contrast to other systems available in this class, the new Brake Assist Collision Prevention Assist is not merely an urban driving system designed to minimize the effects of minor collisions. Instead this innovative solution provides protection against typical rear-end collisions in all driving situations and Mercedes- Benz expects the new safety system to greatly improve accident statistics. Following detailed analyses of accident data, Mercedes-Benz safety specialists estimate that this radar-based technology can help to prevent around 20 percent of all rearend collisions, and mitigate the severity of a further 25 percent.

2012 Mercedes-Benz B-Class Interior Official Photo Gallery

The interior of the redesigned Mercedes-Benz B-Class is now more luxurious than ever

When discussing the new more luxurious interior of the Mercedes-Benz B-Class, a few thoughts come to mind – high-quality materials and superbly finished surfaces, fine details, precise workmanship and spaciousness. The interior of the redesigned B-Class raises the bar in the compact car segment.

Many of the details or elements now found in the Mercedes B-Class were once seen only in higher-end Mercedes vehicles. In order to correspond with the new Mercedes-Benz design philosophy in terms of image and quality, that is no longer the case. For example, the B-Class dashboard may be covered with stitched ARTICO man-made leather.

The first thing that strikes you when looking at the vehicle’s interior is the large, three-dimensional decorative element spanning the entire dashboard. This is available in four variants covering a broad spectrum including modern, sporty and classic. What all of these versions share is a high perceived quality that, in addition to the visual and haptic experience, also includes ease of care and a long useful life.

With this high-quality overall concept and a harmonious balance between the familiar, new and progressive, the interior of the B-Class reflects the latest findings in the field of perceptual psychology made by Daimler AG’s Customer Research Center (CRC).

The three large circular vents in the centre of the dashboard and their unique grilles, in the style of the sporty Mercedes-Benz model ranges, add to the design idiom of the interior.

Above the vents is the high quality screen, which is available in two sizes. With its first-class design (including an ornamental frame with galvanised surface contrasting with the piano black of the front panel) and sleek dimensions, the colour display (TFT) is a real gem in the cockpit.

The new three-spoke steering wheel, used for example in the CLS, including an insert in the centre spoke that is always finished in silver chrome, an instrument cluster with four round, analogue displays and hanging needles in the 6 o’clock position and seats with contrasting stitching reinforce the car’s sporty image.

The influence of the Advanced Design Studio in Como is also reflected in the interior design of the new B-Class. One example is the free-floating, streamlined screen in the new Mercedes B-Class. The fact that the B-Class takes quality in the compact class to a whole new level is also thanks to a new approach by Mercedes-Benz that first originated in Como. Following the “appreciation model”, designers can implement their ideal concepts then look for a way to transfer these ideas to series production. This produces a harmonious and high-quality end result.

The new B-Class will be making its international debut at the IAA in Frankfurt (13th to 25th September 2011). It will then be rolled out to European dealerships in November 2011.

Mercedes-Benz B-Class in High Demand

More than 700,000 B-Class models have been delivered around the world to buyers since its launch in 2005

The Mercedes-Benz B-Class has proved to be popular as more than 700,000 B-Class models have been delivered around the world to buyers since its launch in 2005. “The B-Class enabled Mercedes-Benz to set new benchmarks in the premium compact segment,” says Dr. Joachim Schmidt. “Although its successor is about to be introduced, the B-Class is still extremely popular with customers. Since the beginning of the year, the vehicle has been posting especially strong growth in its two main markets, Germany and China.”

The future B-Class, which Mercedes-Benz will be presenting at the September IAA in Frankfurt and will be the first vehicle of a new generation of compact cars. The first units of the new B-Class will be delivered to customers in Western Europe later this year. “We want to further increase our market share in this segment through the launch of the successors to the current A-Class and B-Class as well as of two other sporty and emotional variants,” adds Dr. Schmidt. “We also want to tap new customer groups and additional markets. In the process, we will demonstrate that premium status is not a matter of external dimensions; it is primarily a question of perceived value, quality, and style. We will also be setting new benchmarks in the premium compact segment when it comes to safety. The new B-Class, for example, will be fitted with an emergency braking assistant as standard.”

With regard to comfort, safety and perceived value, the future B-Class will meet the customers’ premium requirements in every way. In addition, the latest Mercedes-Benz powertrains will ensure that the car is equipped with an extremely effective and appealing range of engine and transmission variants.

Current B-Class continues to be successful on the market

A total of 52,640 customers worldwide have opted to buy a B-Class car since January, representing an increase of 26.8% from last year. In Germany, sales rose by 31.5% during the first five months of the year, to 17,826 units. The most important market for the B-Class is Germany, which accounts for about one third of the series’ sales worldwide, followed by China and Italy. In 2009, the B-Class was introduced to China, where it has met with great success, with sales rising by 140.3% last year, to 12,217 units. Sales have continued to be very dynamic this year as well, rising to 5,966 units (January-May 2010: 3,030).

Production of the B-Class

Since June 2005 the B-Class has been produced at the Mercedes-Benz plant in Rastatt, which is Daimler Group’s competence center for compact vehicles. The A-Class has been rolling off the assembly line there since 1997. The approximately 6,000 employees at the plant produced a total of 238,351 vehicles last year. “The great demand for the B-Class also reflects the outstanding performance of the team at the plant,” says Peter Wesp, Head of the Mercedes-Benz plant Rastatt. “We are now focusing on the production of the new B-Class with the same passion.”

The new compact cars from Mercedes-Benz will be manufactured in a production network encompassing the Rastatt plant and a new facility in Kecskemét, Hungary. Three of the four new models will roll off the production line in Rastatt, while two will be manufactured in Kecskemét. The new B-Class will be produced at both locations. This approach significantly increases the production network’s flexibility, as it enables capacity to be optimally utilized at both plants. Production of customer vehicles will commence in Rastatt this fall and in Kecskemét in the first quarter of 2012.

Mercedes-Benz Concept A-Class Revealed – Photos and Video

The Mercedes-Benz Concept A-Class is set to make its world debut at both the 2011 New York Auto and Shanghai Auto Shows

The Mercedes-Benz Concept A-Class is scheduled to make its world debut at both the 2011 New York Auto Show and the Shanghai Auto Shows later this month. The Concept A-Class features an expressive and athletic design, with its long hood, low silhouette and slim side windows. It is given depth by the interplay between lines and surfaces. Inspiration for the A-Class Concept design is from the wind and the waves, as well as aviation engineering. Technical highlights include a new turbocharged four-cylinder gasoline engine, a dual clutch transmission and a radar-based collision warning system with adaptive Brake Assist.

Complete information on the Concept A-Class is below, however, if you are short on time skip straight to the Concept A-Class design video.

The Concept A-Class previews a new compact class era at Mercedes-Benz. This front-wheel drive model is powered by a four-cylinder gasoline engine from the new M270 series. It was designed for transverse installation and thanks to direct injection and turbocharging, offers high performance together with minimal emissions and fuel consumption. The Concept A-Class is equipped with the twoliter variant of the new engine, developing 210 hp. This BlueEFFICIENCY engine is mated to the new Mercedes-Benz dual clutch transmission.

As a world first in the compact class, the concept car features a radar-based collision warning system with adaptive Brake Assist, which lowers the risk of rearend collisions. This assistance system gives a visual and acoustic warning to an inattentive driver and prepares Brake Assist for a precise braking response. Braking is initiated as soon as the driver forcefully operates the brake pedal.

Defined edges and a free interplay with the body surfaces

The exterior design of the Concept A-Class features the combination of defined edges and free interplay with the body surfaces that Mercedes-Benz first showed in the F800 Style. The side view is structured with three prominent lines: the front structural edge above the front fender forms a dropping line, while the prominent shoulder muscle above the rear axle underlines the car’s coupe-like character. A further line extends upwards from the rear wheel arch in a sweeping curve.

The front end of the Concept A-Class immediately catches the eye with the Mercedes- Benz star logo surrounded by what looks like a star-filled sky. Where there are usually openings or louvers, the radiator grille consists of numerous metallic silver hexagons on black stems. This theme is reflected in the design of the wheels. The headlights of the Concept A-Class continue this design element with innovative full-LED high-performance headlamps repeating the starry sky motif with numerous light points. The daytime running lamps consist of 90 optical fibers with aluminum sleeves which are arranged in a wing-shape within the headlamp.

In the interior, the eye is immediately drawn to the dashboard which has the shape of an aircraft wing and a translucent, stretchable fabric lining. This enables the bionic, cellular structure of the dashboard to remain visible.

The shape of the air vents in the dashboard is reminiscent of a jet aircraft. The prominent dials in the instrument cluster are in red, inspired by the afterburner of a jet engine. The center console is designed as a modern flight control panel, with the shift lever designed as a “reverse thrust control”.

A smartphone is fully integrated into the Concept A-Class. All functions are shown in the display as applications, and can be operated using the rotary/push control. The visual presentation of the display screen elements is unique, with a deep, three-dimensional appearance created by laser-like magenta-colored lines.