At “Auto Shanghai 2011”, Mercedes-Benz today presented its new star for the growing global premium compact car segment. The “Concept A-CLASS” study, which is one of the highlights of the leading Asian auto show, heralds the imminent arrival of an all-new generation of Mercedes-Benz compact cars. With expressive design and a host of technical innovations, the Concept A-CLASS – slogan: “The pulse of a new generation” – offers a glimpse of the forthcoming A-Class, which is scheduled for launch in Europe next year. As a world first in the compact class, the new models will be equipped with the radar-based Collision Prevention Assist as standard. The system lowers the risk of rear-end collisions. Also making their debut on the Chinese market were three attractive, new Mercedes-Benz models, including the new CLS. Based on yet another new sales record in the first quarter (42,990 vehicles sold, +78%), these newcomers are sure to deliver further momentum this year. Moreover, arriving in Shanghai right on time for the start of the show were the three fuel-cell driven B-Class vehicles that set off on the “Mercedes-Benz F-CELL World Drive” in Stuttgart on 29 January. Together with the battery-electric smart forspeed, which was also presented at the show, they represent the technological lead that the inventor of the automobile has taken in zero-emissions electro-mobility.
In the 125th anniversary year of the automobile, its inventor is clearly younger than ever, as illustrated by the Concept A-CLASS compact car study with which Mercedes-Benz is starting a whole new chapter in this crucial vehicle segment. “The A-Class study presents particularly dynamic proof that we have once again rejuvenated the powerful genes of the Mercedes-Benz brand,” stated Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “The identification and anticipation of new trends has always been a key factor for our brand’s success. And one of the most important trends at the moment is the growing demand for premium compact cars. By the end of this decade, this market segment will have grown from its current level of 5.8 million vehicles worldwide to around 7.7 million vehicles.”
World premiere show with modern “good-mood groove”
The artistic setting for the world premiere fits perfectly with the youthfully dynamic character of the Concept A-CLASS. Inspired by Janis Joplin’s world-famous classic “Mercedes-Benz” from 1971 and on the initiative of British music and lifestyle magazine BLAG, three young performers recorded a new homage to the brand with the star and presented it live for the first time as part of the Mercedes-Benz press conference. The new song “Benz” was composed by singer-songwriter Estelle, rapper and producer David Banner and musician Daley. With modern sounds and new lyrics, they formulate the lifestyle of their generation and the fascination of Mercedes-Benz. “Benz” is a lively piece with a good-mood groove, carried by expressive soul voices.
Concept A-Class – the first heartbeat of a new generation
A long bonnet, low silhouette and slender greenhouse – the sporty look of the Mercedes Concept A-CLASS signals concentrated dynamics. However, it is not just visually, but also technologically that the study rings in a new era in the compact class for Mercedes-Benz. The front-wheel drive car is powered by a newly developed four-cylinder petrol engine. Direct injection and turbocharging deliver high performance combined with minimal emissions and fuel consumption. The Concept A-CLASS features the two-litre version of the BlueEFFICIENCY power unit, which generates 155 kW (210 hp) and is mated to the new dual-clutch transmission from Mercedes-Benz.
In a world first for the compact class, the Concept A-CLASS is equipped with a radar-controlled collision warning system with adaptive brake assist (Collision Prevention Assist, CPA), which reduces the risk of a rear-end collision. Dr. Zetsche: “We will offer this system as standard in our new generation of compact cars. Overall, we are bringing four model variants to market. And, because our customers expect cars that demand no compromise, we are building nothing less than the Mercedes of the compact segment, with all the benefits that typically set our vehicles apart – from safety to quality and comfort through to cultivated sporting character and expressive design.”
Intelligent strategy for local zero-emissions electromobility
In parallel with the renewal and rejuvenation of its compact car lineup, the Stuttgart automaker is pushing forward with the development of local zero-emissions electromobility. “As the inventor of the automobile, we know very well that there is only one master key to a successful future – innovation,” said Dr. Thomas Weber, Member of the Board of Daimler AG, responsible for Group Research and Development Mercedes-Benz Cars. “Here in Shanghai, we are demonstrating that our company is younger and, at the same time, more innovative and more “electric” than ever before.”
The proof that local zero-emissions electromobility is already ripe for series production at Mercedes-Benz is clearly presented by the ongoing “Mercedes-Benz F-CELL World Drive” with three fuel-cell driven B-Class F-CELL vehicles. Following the first three stages through Europe, North America and Australia, the World Drive participants have arrived in Shanghai right on time for the start of the auto show. From there, it continues on across the Eurasian landmass to Stuttgart, where the unique world circumnavigation began on 29 January. With the F-CELL World Drive, Mercedes-Benz is seeking to prove the enormous potential of fuel cell technology and, in so doing, also to lobby for the establishment of a hydrogen fuel station network. “Our fuel cell electric cars are ready to go. All that is missing is a hydrogen infrastructure,” said Weber.
In industry circles, fuel cell technology is seen as a particularly promising solution for powering electric cars, because it combines local zero-emission driving with the benefit of long range and short refueling times. “Hydrogen,” said Dr. Weber, “can be generated using renewable energies, and could also be the key to storing electricity from wind and solar energy. We are ready to bring our innovative fuel cell technology also to China.”
Successful work on vehicles with battery-electric drive
In parallel with the fuel cell car, the company is also heavily involved in the field of battery-electric drives. One example is the smart forspeed concept vehicle on show in Shanghai. Its further developed drive technology, packing more punch in acceleration, top speed and battery recharge time (0-80 percent of capacity in 45 minutes), is also the driving force behind the next generation of the smart fortwo electric drive, which will enter high-volume production next year.
In cooperation with Chinese company BYD, Daimler has also developed a new generation of battery-electric cars for the Chinese market. They are scheduled for market launch under a standalone brand name in 2013. Chinese authorities issued the necessary license to the joint venture company “Shenzen BYD Daimler New Technology Co. Ltd.” in February. The design of the new vehicle is already set, with prototype construction and testing starting right now.
Dr. Weber: “Our electrification strategy encompasses all types of vehicles and drives. The unique breadth of our electric car lineup is complemented by intelligent hybrid concepts that we have developed primarily for large vehicles like our E and S-Class.”
Continuing the model offensive on the Chinese market
Mercedes-Benz is still the fastest growing premium brand on the Chinese market. Following the record results achieved in 2010 with a total of 148,400 passenger vehicles (112 percent increase on previous year of 70,100), this trend continued into 2011 in impressive style – in the first quarter of this year, Mercedes-Benz sold 43,991 vehicles on the Chinese mainland, representing an 86 percent increase over the same period last year. “We are assuming that China will be our largest market by 2015. Our target by then is to reach a sales volume of 300,000 vehicles,” said Ulrich Walker, President and CEO of Daimler North East Asia.
A key factor will be the new generation C-Class, which will be built in China alongside the successful long-wheelbase version of the E-Class. Auto Shanghai saw Mercedes-Benz present more newcomers for the Chinese market, in the form of the new CLS and the likewise completely re-developed SLK roadster. Walker: “All three new models are the perfect embodiment of the cultivated sporting character and innovative power of Mercedes-Benz in which the company has been anchored for 125 years. And each one of them will help us to continue the unique success story of Mercedes-Benz in China.”
In 1993 Mercedes-Benz ventured into a completely new vehicle class with the revolutionary concept of the Vision A 93. Now the brand is once again presenting a car that might have come from another planet: the Mercedes Concept A-Class is the first heartbeat of a new generation whose expressive design stands for concentrated dynamism. The Mercedes-Benz Concept A-Class is celebrating its premiere at the Auto Shanghai show (21 to 28 April 2011). The technical highlights of this front-wheel drive Concept car include a new, turbocharged four-cylinder petrol engine developing 155 kW (210 hp), a dual clutch transmission and a radar-based collision warning system with adaptive Brake Assist.
A long bonnet, low silhouette and slim window areas: the proportions of the Concept A-Class stand for concentrated dynamism. Its sporty appearance is given particular depth by the interplay between lines and surfaces. “The Concept A-Class introduces the new Mercedes-Benz design idiom into the compact class in a sculptured, light and expressive interpretation,” says Professor Gorden Wagener, Head of Design at Mercedes-Benz. “We use the term ‘captured energy’ to express the sheer dynamism exuded by the Concept A-Class. Our formal sources of inspiration were the wind and waves, as well as aviation engineering, resulting in this “cool” look.”
New turbocharged petrol engine, seven-speed dual clutch transmission
But it is not only visually, but also technologically that the Concept A-Class is ushering in a new compact class era at Mercedes-Benz. This front-wheel drive model is powered by a four-cylinder petrol engine from the new M270 series. It was designed for transverse installation, and thanks to direct injection and turbocharging it offers a high performance potential together with minimal emissions and fuel consumption. Other highlights of the all-aluminium engine include injection pressures of up to 200 bar and fast-responding piezo injectors.
The Concept A-Class is equipped with the two-litre variant of the new engine,
developing 155 kW (210 hp). This BlueEFFICIENCY unit is combined with the new Mercedes-Benz dual clutch transmission. As a three-shaft transmission, this has seven forward gears which are shifted automatically with no
interruption in tractive power. The new transmission is therefore particularly economical, sporty and comfortable.
Exterior design with defined edges and a free interplay with the body surfaces
One major characteristic of the new design idiom at Mercedes-Benz is the expressive interplay between lines and surfaces – which the designers refer to as a “clean” Concept. Thanks to concave and convex surfaces with the resulting light modulation, this creates a unique sculpture-like presence. The Concept A‑Class emphatically continues this theme of defined edges and interacting surfaces, which Mercedes-Benz first showed in the F 800 Style. The side view is structured by three prominent lines: the front structural edge forms a dropping line towards the rear, while the pronounced shoulder muscle over the rear axle emphasises the car’s coupé-like character. A further line extends upwards in front of the rear wheel arch in a sweeping curve. These lines lend more depth and dynamism to the side profile. The door handles are recessed into the doors, and emerge electrically at the touch of a button.
The unusual, wing-like structure of the exterior mirrors is suggestive of flow and lightness. Another prominent feature is the open side skirt, which creates an unusual light-and-shadow effect. Reminiscent of a turbine rotor, the large 20-inch wheels reinforce the impression that the Concept A-Class has been shaped by the wind.
The front end of the Concept A-Class is a real eye-catcher. The brand logo appears to be surrounded by a starry sky. Where there are usually apertures or louvres, the radiator grille consists of numerous metallic silver “dots” on black stems. This theme is reflected in the design of the wheels.
The visually wide rear end exudes power and athleticism, and is likewise enlivened by an interplay between convex/concave surfaces and pronounced edges. The tail light clusters continue the lines of the muscular shoulders towards the rear, emphasising the car’s width with their horizontal orientation. The aerodynamic spoiler lip in the tail lights improves efficiency, while the diffuser creates a downforce to aid roadholding.
Interior dominated by associations with aviation engineering
The interior of the Concept A-Class, which is flooded with light from the large panoramic roof, likewise appears to be from another planet. Many of the unusual features were inspired by aircraft engineering, at the same time reflecting ideas from the “Mercedes-Benz Aesthetics No. 2” interior sculpture. Various component groups have been reduced to a minimum, for example the dashboard and centre console are merely brushed aluminium structures. The result is a transparent, light, bionic design effect.
As an extremely eye-catching detail inside the Concept A-Class, the dashboard takes the form of an aircraft wing and has a translucent, stretchable textile lining. Thanks to this sophisticated fabric, which is vapour-coated with chrome particles, the bionic cellular structure of the dashboard remains visible – its design is reminiscent of a canvas-covered aircraft wing whose underlying struts are discernable. Dramatic backlighting makes this instrument carrier appear particularly futuristic. Thanks to the translucent high-tech lining and lack of a conventional support structure, the dashboard appears to be free-floating. Its lines continue into the door panelling like vapour trails from the winglets of a jet.
The form of the air vents in the dashboard is likewise inspired by the engines of a jet aircraft. The translucent, backlit vents change their colour depending on the temperature the occupants have selected for the climate control system: they are blue if cool, fresh air is vented into the interior, but red if the airflow is heated. The prominent displays in the instrument cluster, which were inspired by the afterburner of a jet engine, are likewise in red. The central control unit is designed as a high-tech flight panel with a shift lever in the shape of a “thrust control”. With their moulded-over head restraints and very pronounced lateral support, the seats call the pilot seat in a jet fighter to mind.
Titanium and silver tones are combined with a light, elegant beige in the interior. Magenta is used to produce highlights that contrast with the car’s alubeam silver paint finish, which follows the dynamic contours of the exterior like liquid silver.
The Concept A-Class makes use of modern materials such as the high-tech lining on the dashboard, or metallised leather where semi-aniline is dyed with metallic pigments and embossed, and also high-grade nubuk leather. This builds a bridge between 125-year tradition of the Mercedes-Benz brand and its claim to progressiveness.
COMAND Online with revolutionary graphic design offers ease of use for smartphone applications
A smartphone is fully integrated into the operating systems of the Concept A‑Class. When the phone is inserted into the recess provided in the centre console, it is automatically synchronised with the COMAND multimedia system. All the functions of the smartphone, including internet radio, email and social networks such as Twitter or Facebook, are shown as applications on the 17.8 cm display and can be operated via the rotary/push control.
The visual presentation of the screen elements is unique, with a deep, three-dimensional look created by laser-like, magenta-coloured lines. This near-series display Concept was designed and realised by designers and engineers at the Mercedes-Benz development laboratory in Palo Alto/USA. The menus in the Concept A-Class are in both Mandarin and English.
Headlamps with optical fibres produce a unique effect
A very special effect is created by the lights of the Concept A-Class, as the innovative full-LED high-performance headlamps repeat the starry sky motif of the radiator grille with numerous lighting points. The daytime running lamps consist of 90 optical fibres with aluminium sleeves, and they are arranged in a wing-shape within the headlamp. The tentacle-like fibres form individual, diffused light sources to create a dramatic contrast between soft and harsh.
From any perspective an unusual effect is also created by the LED indicators, which appear to float freely within the headlamps like an enclosed air bubble in a perfume bottle. The indicators are mounted in six chambers at the top of the perspex headlamp unit, and their vapour-coated reflectors remain invisible.
As already brought to series production maturity in the Mercedes CLS, the LED high-performance headlamps of the Concept A-Class combine the Intelligent Light System with LED technology. The projection module of these LED headlamps is no longer round, but rather flatter and more sporty. This sporty impression is reinforced by the matt carbon-fibre housing, which contrasts with the aluminium surround of the projection module.
Optical fibres with aluminium sleeves are also used in the tail lights. 120 optical fibre lighting points form each C-shaped tail light cluster to create a unique visual effect with their subtle glow. They are appropriately lit up for the brake light function. When braking, the continuous light band between the two tail light clusters also lights up to make the Concept A-Class appear even wider. The indicators are self-contained elements in the centre of the tail lights. The base unit of the tail light is of carbon-fibre, with the numerous red elements ensuring visual depth.
New assistance and braking system reduces the risk of rear-end collisions
In the Concept A-Class, safety pioneer Mercedes-Benz is showing another milestone in the democratisation of automotive safety technology: the concept car is equipped with a radar-based collision warning system with adaptive Brake Assist – a world first in the compact class. This system gives a visual and acoustic warning to a possibly inattentive driver, and prepares Brake Assist for an absolutely precise braking response which is initiated as soon as the driver emphatically operates the brake pedal.
In contrast to other systems available in the market for the compact class, the new Brake Assist Collision Prevention Assist is not merely an urban driving system designed to minimise the effects of minor collisions. Instead this innovative solution aims to provide protection against typical rear-end collisions in all driving situations. Mercedes-Benz expects the new safety system to have a significant, positive effect on accident statistics. Following detailed analyses of accident data, Mercedes-Benz safety specialists estimate that this radar-based technology can help to prevent around 20 percent of all rear-end collisions, and mitigate the severity of a further 25 percent.