The jury for the Mobile Excellence Awards evaluated the submitted innovations using five main criteria: strategic initiative, impact of technology used, creativity, ease of use and reach and execution and market success. ” This year’s entries were extremely impressive,” said Executive Director of the Mobile Excellence Awards and CEO of the ITV Alliance, Allison Dollar. “They demonstrate a range of innovation and depth of creativity that prove just how fast and how far mobile has come”.

smart is the first car brand to develop its own drive app for the iPhone. Together with the smart kit and cradle for the iPhone the popular phone becomes a multimedia trip computer that is optimised for the smart fortwo in terms of function and design. The smart drive app for the iPhone has all the important features needed whilst driving: phone calls via hands-free system, your own extensive music collection, internet radio and a clever navigation system with a special smart touch. There are also smart extras – for example the Car Finder that will guide you back to wherever you parked your car.

The new smart drive app for the iPhone is simple to operate and features extra large buttons among other things. The new app makes urban mobility even easier and more fun – the declared objective of the smart philosophy.

Two new elements developed by smart make the two-seater car and the iPhone a perfect team:

• The smart cradle for the iPhone with control unit and microphone serves as a stylish and functional holder. It charges the iPhone and also functions as a hands-free system using the loudspeakers of the smart radio for sound output and automatically muting it when phone calls are made.
• The smart drive app for the iPhone is the world’s first drive app on the market to be developed by a car brand. It combines all the features needed on the road in a single app. All the functions are extremely easy to use thanks to extra-large buttons and extra-large letters.

smart driving with the smart drive kit for the iPhone has been possible since August 2010. The smart cradle for the iPhone will be available from smart dealers at a price of €240 (German list price with VAT plus fitting costs). The smart drive app for the iPhone can be downloaded from the App Store at a one-off price of €9.99 for the basic version (price in the European countries where it will be available). The navigation upgrade with up-to-date maps costs €49.99 per year.