View photo galleryKicking things off this beautiful April morning, we’ve got a behind-the-scenes look at a SLS AMG Gullwing commercial starring Michael Schumacher that we thought was new but actually made its debut back in January. In it, Schumacher takes a turn in the new model, and surrounded by his support team, attempts to perform a rather arduous driving feat. I won’t give away any more details, as you can watch the video below and see the action for yourself. When you’re finished, you can check out the additional behind-the-scenes photos from the Schumacher SLS AMG commercial filming showing various setups, storyboards, etc. that went into the making of the ad. Thanks to Markus Jordan for the photos.
19 April 2010 | CDanielson
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4 Reader Comments
CDanielson
Our bad, Daimler’s German Mercedes blog sent us the story today so we were under the impression it was new.
We checked, it actually hit the internet back in January, so we’re only 3 months late. Don’t say we’re not cutting edge : )
I’ll update the story to reflect the appropriate date – thanks for the heads up.
Posted 4 months ago
SLRAMGFan
Knock Knock MBUSA!
I own a Merc, where are my cool commercials.
All I get to watch is a crash test with a monotone narrator.
Posted 4 months ago |
GorillaKilla
MBUSA and much of Mercedes marketing as a whole is a joke. There’s a reason Audi surpassed Mercedes in global sales.
Let’s see: MBUSA takes the route of advertising safety. Brilliant, it worked out so well for Volvo. Audi, on the other hand, emphasizes its overall engineering, and in the process, takes on Mercedes, BMW, Lexus and Ferrari in a single ad. But there is hope on the horizon: Sex and the City 2. Or not.
MBUSA is under the delusion they can sit back, deliver mediocre, stagnant ads, and ride the coat tails of their past success. MBUSA’s marketing has lost any form of ingenuity and they choose to follow as opposed to lead. As long as they keep doing so, they’re going to continue losing market share.
Don’t get me wrong, I’m not a fan of Audi, but MBUSA needs to refresh their marketing department and start realizing what elements of the brand to start emphasizing. And it’s not how much Prada you can fit in the trunk.
Posted 4 months ago |
I wouldn’t say they just wrapped it up, since it has been airing in Germany for about a month. But thanks a lot for the pics anyway!
Posted 4 months ago |