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What’s Driving Record Sales For Mercedes-Benz USA

July sales for the Mercedes-Benz brand were led by the C-, E- and GLK-Class model lines

by  John Clark  | 


Mercedes-Benz USA (MBUSA) today reported the highest July retail volumes in its history with 30,757 units sold across the Mercedes-Benz, Sprinter and smart model lines, representing a 16.4% increase from the 26,423 vehicles sold the same month last year. July sales for the Mercedes-Benz brand alone totaled 27,192, up 15%, bringing year-to-date volumes to a record 178,816. Adding year-to-date sales of 13,697 for Sprinter Vans and 5,998 at smart, MBUSA delivered a best-ever year-to-date grand total of 198,511.

“Adding July to our unbroken string of record months, we’re driving toward another banner year for the brand,” said Stephen Cannon, president and CEO of MBUSA. “We’ve got two game-changing models in the wings with the launch of our all-new 2015 C-Class later this month, followed by a sporty new entry-level SUV, the GLA, this fall. Stay tuned.”

July sales for the Mercedes-Benz brand were led by the C-, E- and GLK-Class model lines. The E-Class topped the list with sales of 6,648, up 18.6% from July 2013, followed by 5,700 units for the C-Class, which enters an all-new generation for model year 2015. The current entry-level Mercedes-Benz SUV, the GLK-Class, rounded out the top three with sales of 3,870, an increase of 39.2% from the same month last year. At the high end, the S-Class hit its 10th consecutive month of year-over-year sales gains since the new generation launched in late 2014, up 232.8% in July with 1,920 units.

Both the Sprinter and smart model lines delivered double-digit gains in July. Sprinter Vans posted July volumes of 2,214, rising 15.6% from the 1,915 units sold during the same month last year. The smart brand achieved its best sales month ever since joining the MBUSA portfolio with monthly retails of 1,351, a 57.1% increase from July 2013.

Mercedes-Benz AMG high-performance models posted sales of 868 in July, up 87.1%, with year-to-date volumes increasing 77.2% to 6,488. Sales of the company’s BlueTEC diesel models totaled 1,118 for the month, up 27.2%, with year-to-date volumes reaching 9,284.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) recorded sales volumes of 9,114 vehicles in July, up 14.3% compared to the 7,976 units sold during the same month last year. On a year-to-date basis, MBCPO sold 66,686 units, an increase of 17% from the 56,980 vehicles sold through July 2013.

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