Mercedes & BYD Reveal the Denza Electric Vehicle
Shenzhen BYD Daimler New Technology Co., Ltd. (BDNT) officially unveiled its DENZA all-electric vehicle at Auto China 2014, in Beijing
by John Clark | 22 April 2014
Shenzhen BYD Daimler New Technology Co., Ltd. (BDNT) officially unveiled its DENZA all-electric vehicle at Auto China 2014, in Beijing. The world premiere of the serial production model is the culmination of cooperative efforts at the 50:50 R&D technology joint venture established by Daimler and BYD back in 2010 – the first Sino-German joint venture dedicated to an all-electric vehicle in China. Combining Daimler’s renowned tradition and engineering expertise as a worldwide leader in safety technology and quality excellence with BYD’s leading battery technology, DENZA is styled as an honest and modern urban vehicle concept that fits both private and fleet customers.
“Daimler is constantly moving forward with emission-free mobility; and with our DENZA we are also on the right track in China, which is destined to become the world’s most important market for electric vehicles”, said Hubertus Troska, Member of the Board of Management of Daimler AG with responsibility for China, and Chairman and CEO of Daimler Greater China. “With DENZA we deliver the safest, most reliable, and most convenient electric vehicle to our Chinese customers – designed, engineered, and produced in China, for China, once again proving our full commitment to the country.”
- DENZA production model world premiere at Auto China in Beijing.
- DENZA combines Daimler’s renowned tradition and engineering expertise as a worldwide leader in safety technology and quality excellence with BYD’s leading battery technology.
- Hubertus Troska: “We deliver the safest, most reliable, and most convenient electric vehicle to our Chinese customers – designed, engineered, and produced for China, in China”.
- Thomas Weber: “The first complete vehicle that Daimler has developed together with BYD outside of Germany and undoubtedly one key pillar of our electric vehicle strategy for China”.
- Market launch in September 2014, starting at RMB 369,000 and entitled to central and local subsidies totalling in a price reduction for the customer of up to almost RMB 120,000.
Safety – At the highest level, by an intelligent package concept
DENZA has been designed around its lithium iron phosphate battery which is framed by a lightweight aluminium case with extrusion profiles. Designed to absorb large amounts of energy, it is located at the safest place in the car – underneath the body. The layout also ensures that all powertrain components are separated from the passenger compartment. Additionally, DENZA’s intelligent Power Flow Management System constantly monitors the energy flow between the battery and powertrain to guarantee that, in the event of an accident, the battery is disconnected automatically and, if needed, quickly discharges to levels below critical values.
As a forerunner in electric vehicle safety, BDNT worked closely with China’s official safety certification body, CATARTC, to jointly develop an electric vehicle safety standard for China. By also considering real life accident data, DENZA has gone even further than these legal requirements to ensure that its customers enjoy the highest level of safety.
“DENZA is the first complete vehicle that Daimler has developed together with BYD outside of Germany and it is undoubtedly one key pillar of Daimler’s electric vehicle strategy in China”, noted Prof. Thomas Weber, Member of the Board of Management of Daimler AG responsible for Research and Development. “No compromises have been made to design and develop, in China, an all-electric car that raises the bar in its segment. We assure our Chinese customers the highest standards of safety, paired with maximum convenience, outstanding reliability and unique driving fun as part of a superior overall concept.”
Reliability – By an intensive testing program and high production standards
The DENZA has been put through 18 months of intensive testing that saw various cars drive over 1.2 million kilometres across all of China under extreme and various weather and road conditions – be it hot, cold, dusty or icy. This testing program, which looked at overall quality and endurance, was complemented by additional component testing and crash test programs. In total, BDNT crashed more than 20 cars, including high-speed, low-speed and rollover-scenarios. DENZA also became the first electric vehicle to be tested according to C-NCAP consumer ratings at C-NCAP facilities, obtaining the highest possible rating of 5 stars.
It goes without saying that the quality of the production is secured at a modern, independent production line in Shenzhen, following Daimler’s proven production philosophy and quality control methods.
Convenience – By a benchmark driving range and more
With a driving range of up to 300 kilometres, the DENZA offers the ease and convenience of emission free mobility for day-to-day use – in urban areas, and beyond. Charging the battery is highly flexible, as it can be done at any household power outlet, public charging facilities or special wall boxes. The latter of which can be installed at homes or in offices at the request of DENZA customers, guaranteeing fast charging, ranging from seven hours to less than an hour. With the DENZA app, available for both Android and iOS phones, wall box customers can even remotely check on their charging status and vehicle location using their smartphones and, if needed, get connected right away to a dealership or customer service centre.
DENZA clearly aims to change mobility, but not the mobility behaviours of its customers. That is why, thanks to its luxury class level wheelbase, it can comfortably accommodate up to 5 passengers, with ample legroom and an inviting 460 litre trunk volume. The roominess of the interior is complemented by a clean, functional design and high craftsmanship.
Power – By a strong electric drive train and battery
DENZA’s package is convincing, and so is its heart, the electric powertrain and battery technology. The vehicle is powered by an 86 kW (peak) all-electric engine that provides a maximum speed of up to 150 km/h and impressive peak torque, at 290 Nm. Together with its big 47.5 kWh battery capacity, and a convenient suspension, customers can rest assured that they can enjoy both maximum driving fun and comfort with a range of up to 300 km. In light of the fact that the average daily driving distance in China is 50 to 80 kilometres a day, the typical customer will only have to recharge DENZA twice a week. This bi-weekly pit stop will be met with joy as driving 100 km with a DENZA cost less than 20 RMB (2,35 EUR). All this classifies the DENZA as the perfect vehicle for day-to-day use – in urban areas, and beyond.
Wang Chuanfu, Chairman of BYD Company Limited, stated: “With our DENZA, I see my vision come true as we make big steps towards sustainable development in and for China. Backed by a supportive government and the win-win alliance between BYD and Daimler, and its Chinese heart, DENZA offers a convincing package to our Chinese customers, pointing the way and contributing strongly to the development of the electric vehicle market in China.”
Top Customer Experience – outstanding Sales and Service
DENZA teamed up with strong partners to offer the best sales and service experience to customers. Dedicated sales and service outlets from three of China’s leading automobile dealership groups will distribute the vehicle, initially in Beijing (Pangda Group), Shanghai (Lei Shing Hong Group), and Shenzhen (Zhongsheng Group). Phase 2 market cities will include Guangzhou, Hangzhou, and Tianjin.
DENZA’s customer commitment is further supported by 11 service centers, a 24-hours all-year customer service hotline, and a strategic partnership with global leading technology group ABB, with whom DENZA aims to establish the world’s largest charging infrastructure in China by 2020. ABB will provide a variety of flexible fast charging solutions for DENZA customers, per request and as a one-stop-solution as it is fully integrated in DENZA’s sales and aftersales process.
Ready to Market – Starting September 2014
BDNT’s first DENZA car will hit the market in September 2014. Starting at RMB 369,000 (about EUR 43,400], DENZA offers its customers two more convincing arguments: exemption from standard license plate lottery in Beijing, or even free license plates in Shanghai and Shenzhen; and central and local subsidies totalling up to almost RMB 120,000 (about EUR 14,100) that can be deducted from the vehicle price right away.
The DENZA will be available in two distinctive, well equipped lines: the “Lifestyle” version comes amongst others with nicely designed 18″ light alloy wheels, genuine leather seats and an 8″ multimedia touchscreen. The “Executive” version features on top also a powerful Harman-Kardon-Soundsystem, innovative Xenon Lights with an adaptive front lighting system, and an easy-to-use onboard Navigation system. Additionally, various exterior and interior color and trim combinations that provide customers a high level of individualization and, together with the modern and welcoming interior design and high craftsmanship, a feeling like home.