Corporate News

Mercedes-Benz USA Reports 11 Percent Sales Increase for July 2010

Words John Clark | August 05, 2010
The strongest performer for the month was the 9th generation Mercedes-Benz E-Class with sales of 5,462
Words John Clark August 05, 2010

Mercedes-Benz USA (MBUSA) today reported July sales of 18,048 vehicles, an increase of 11.2% for the month, with a 23.4% increase on a year-to-date basis.

Impressive gains continued in both the Mercedes-Benz passenger car and light-truck categories. The strongest performer for the month was the 9th generation E-Class, introduced last spring, with sales of 5,462 – bringing it’s year-to-date total to 33,240 (up 82.1% YTD). This was followed by the popular C-Class – the gateway to the Mercedes-Benz brand for younger as well as first-time Mercedes-Benz buyers – with sales of 5,309 for the month. The versatile M-Class SUV rounded out the top three volume performers with sales of 1,973 for the month.

Also showing strong gains in July is the spacious R-Class crossover (up 772.2%), the commanding GL-Class SUV (up 39.7%) and the flagship S-Class sedan (up 22.1%). The company also sold 47 of its newly launched supercar, the SLS AMG, bringing its year-to-date sales to 265.

On a year-to-date basis, the company sold 125,015 new vehicles, an increase of 23.4 % over last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,909 vehicles in July, up 12.4% compared to July 2009 sales of 6,145 vehicles. Year-to-dat sales for the MBCPO program were 48,231 – a 7 % increase over 2009 year-to-date sales (45, 095 vehicles) during the same timeframe.

Mercedes-Benz Passenger
Vehicles
Jul-10 Jul-09 Monthly % YTD 2010 YTD 2009 Yearly %
C-CLASS 5,309 4,450 19.3% 34,864 30,179 15.5%
E-CLASS 5,462 5,556 -1.7% 33,240 18,257 82.1%
S-CLASS 779 638 22.1% 7,184 5,674 26.6%
CL-CLASS 99 85 16.5% 552 807 -36.1%
SL-CLASS 194 319 -39.2% 1,407 2,493 -43.6%
SLS AMG 47 265
CLK-CLASS 5 364 -98.6% 585 5,567 -89.5%
SLK-CLASS 60 234 -74.4% 1,437 1,885 -23.8%
CLS-CLASS 93 164 -43.3% 1,158 1,807 -35.9%
R-CLASS 314 36 772.2% 1,723 2,028 -15.0%
M-CLASS 1,973 1,674 17.9% 14,366 12,278 17.0%
G-CLASS 48 55 -12.7% 497 352 41.2%
GL-CLASS 1,179 844 39.7% 10,596 7,197 47.2%
GLK-CLASS 1,805 1,809 -0.2% 13,167 12,792 2.9%
TOTAL 17,367 16,228 7.0% 121,041 101,316 19.5%
*SPRINTER 681 3,974
MBUSA Combined Total Jul-10 Jul-09 Monthly % YTD 2010 YTD 2009 Yearly %
GRAND TOTAL 18,048 16,228 11.2% 125,015 101,316 23.4%
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed
in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.