Mercedes-Benz USA Opens New Facility in Jacksonville

Multiple Operational Units Brought Together Under One Roof in New State-of-the-Art Facility Minutes from Airport

by  Jim Davis  | 

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Mercedes-Benz USA today held a grand-opening ceremony for a new cutting-edge facility in Jacksonville, Florida. Strategically located less than three miles from the Jacksonville airport, the new Southern Region facility centralizes several business units into one complex for more efficient dealer support and correspondingly higher levels of customer satisfaction.

The recently constructed building totaling a combined 415,000 sq. ft., is a leased facility built to accommodate MBUSA’s needs. It is located off Interstate 95 at 13470 International Parkway. MBUSA took official occupancy in July with four business units operating from the site including: Sales Operations Southern Regional Office; Parts Distribution Center (PDC); Quality Evaluation Center (QEC); and Learning & Performance Center (LPC). Approximately 160 employees work at the new facility, which incorporates innovative environmental systems and design using the same criteria as LEED certified buildings within each of the four business areas.

“This new facility is an integral part of our commitment to more efficiently and effectively support our dealers so that they in turn can provide the unparalleled ownership experience that our buyers expect from Mercedes-Benz,” said Ernst Lieb, president and CEO of MBUSA, who presided over the ceremony. “This facility represents our best thinking in terms of how Mercedes-Benz looks and functions.”

The new complex incorporates the company’s unique Autohaus design which has been adopted by Mercedes-Benz dealerships across the country. The modern aesthetic concept skillfully incorporates signature design elements in a way that is designed to promote interaction and create an appealing functional environment…

The new Jacksonville facility houses the following business operations:

  • SALES OPERATIONS SOUTHERN REGION OFFICE — The Southern Region MBUSA office supports 102 MBUSA dealerships with sales and fixed operations across 12 states including Florida, Arkansas, Louisiana, Oklahoma, Alabama, Mississippi, Tennessee, Georgia, North Carolina, South Carolina, Virginia, and Texas as well as Puerto Rico. MBUSA has three other regional offices in the U.S.: Parsippany, NJ, Rosemont, IL and Costa Mesa, CA.
  • PARTS DISTRIBUTION CENTER — A new addition to MBUSA’s operation in Jacksonville, the Parts Distribution Center (PDC) supports approximately 70 MBUSA dealers in the Southeast with parts supply. The PDC will house about 15 percent of MBUSA overall parts inventory, shipping over 1.3 million lines annually. The company has four other Parts Distribution Centers in U.S.: Carol Stream, IL, Fontana, CA, Fort Worth, TX and Robbinsville, NJ.
  • QUALITY EVALUATION CENTER — With more than 70 personnel from various engineering and logistics disciplines representing a diverse collection of work experience and backgrounds, the Quality Evaluation Center in Jacksonville is one of only two operational units of its kind outside of Germany. The QEC team includes Daimler Quality personnel, placing engineers closer to the market and to the dealers served by MBUSA. This market proximity brings greater knowledge of market-specific issues directly into the quality management process through faster parts evaluation and feedback to Daimler development. Local parts analysis also helps to improve diagnostic tools and technical information while the resulting rapid feedback to dealers increases the diagnostic skills necessary for improved “Fixed First Visit” performance – a key customer satisfaction component.
  • LEARNING & PERFORMANCE CENTER — The Learning & Performance Center is a leading edge training facility for dealership and MBUSA personnel. MBUSA facilitates over 120 classes per year in the Jacksonville Learning & Performance Center, with a total of about a thousand participants from across the Southeastern United States. Classrooms, workshops, a computer lab, a virtual classroom webcast area, a student lounge, offices and a cafeteria are designed in an intelligent and integrated fashion all for the learners’ benefit while at the same time providing increased operational effectiveness and efficiencies. MBUSA operates five Learning & Performance Centers in the U.S.: Houston, TX, Itasca, IL, Jacksonville, FL, Montvale, NJ, and Rancho Cucamonga, CA.

“I am extremely pleased that Mercedes-Benz chose Jacksonville for its Southern region headquarters,” said Jacksonville Mayor John Peyton. “This is a testament to the favorable business climate we enjoy in our city and our talented workforce. I am proud to have Mercedes-Benz as a member of our business community.”

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