Mercedes-Benz USA October 2012 Sales Up 5.9 Percent YTD

Combined sales of Mercedes-Benz, smart and Sprinter for the month totaled a record for MBUSA with sales of 26,642

by  Jim Davis  | 

|

Mercedes-Benz USA again reported a record month for sales in October with a total of 23,978 for its Mercedes-Benz models, up 5.9%, delivering a record year-to-date total of 215,596 new vehicles to customers, up 11.9%. Despite the good news for Mercedes-Benz USA, main competitor, BMW, saw sales last month of 26,451 units, representing a 21 percent increase leaving them behind Merceces-Benz by only 2,748 units for the year.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record for MBUSA overall with sales of 26,642, up 9.0%, bringing the year-to-date total to 240,973 up 15.8%.

“Despite the challenges of a storm of this magnitude and the incredible hardship in the Northeast, our strongest market, we managed to achieve another record month,” said Steve Cannon, president and CEO, MBUSA. “We’re still optimistic about ending this year with the highest sales in our history.”

Mercedes-Benz sales for the month of October were led by the C-, E- and GLK-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 7,636, up 7.8%. The 9th generation E-Class followed with sales of 5,265 and MBUSA’s restyled compact SUV, the GLK-Class, rounded out the top three with sales of 2,943 up 18.0%. Additionally, the sporty SLK roadster sold 435 vehicles for the month, up 105.2%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring — posted sales of 574 yielding an increase of 567.4% and the 28 SLS AMG supercars sold this month made for a 115.4% increase over the same period last year.

On a year-to-date basis, top performers were the C-Class with 65,376, the E-Class with 50,061 and the M-Class with 29,966.

Sales of the high-performance AMG models were up 35.5% for the year at 5,512 compared to the 4,069 vehicles sold over the same time last year.

Sales of the company’s BlueTEC diesel models were up 14.2% for the year at 12,142 compared to the 10,630 diesels sold over the same period last year.

The company’s smart brand continued twelve consecutive months of sales increases. October sales of 998, were a 205.2% increase over October 2011 (327), bringing the year-to-date volume to 8,309, up 443.8% when compared to the 1,528 vehicles sold by MBUSA last year. When compared to the combined Penske and MBUSA sales year-to-date last year (4,084), sales are up 103.5%.

On the van side, Sprinter had a strong month with 1,666 vehicles sold in October, up 12.2% over last year and up 22.5% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,732 vehicles in October; an increase of 20.8% when compared to October 2011 (sales of 5,571 vehicles). On a year-to-date basis, MBCPO sold 66,318 vehicles, an increase of 5.4% over the comparable period (with sales of 62,929 vehicles).

October 2012 Sales Chart

Mercedes-Benz Passenger Vehicles Oct 12 Oct-11 Monthly % YTD 2012 YTD 2011 Yearly %
C-CLASS
7,636
7,084
7.8%
65,376
53,212
22.9%
E-CLASS
5,265
4,516
16.6%
50,061
52,340
-4.4%
S-CLASS
1,096
927
18.2%
9,310
9,804
-5.0%
CL-CLASS
54
101
-46.5%
589
807
-27.0%
SL-CLASS
574
86
567.4%
3,823
1,271
200.8%
SLS AMG
28
13
115.4%
734
467
57.2%
SLK-CLASS
435
212
105.2%
3,723
2,748
35.5%
CLS-CLASS
599
763
-21.5%
6,708
4,269
57.1%
R-CLASS
24
140
-82.9%
1,457
2,126
-31.5%
M-CLASS
2,868
4,091
-29.9%
29,966
25,726
16.5%
G-CLASS
160
80
100.0%
911
1,077
-15.4%
GL-CLASS
2,296
2,128
7.9%
19,854
19,324
2.7%
GLK-CLASS
2,943
2,494
18.0%
23,084
19,501
18.4%
TOTAL
23,978
22,635
5.9%
215,596
192,672
11.9%
*SPRINTER
1,666
1,485
12.2%
17,068
13,937
22.5%
**smart
998
327
205.2%
8,309
1528
443.8%
MBUSA              Combined Total Oct 2012 Oct-11 Monthly % YTD 2012 YTD 2011 Yearly %
GRAND TOTAL 26,642 24,447 9.0% 240,973 208,137 15.8%
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
**Numbers reflect MBUSA sales as of 7/1/2011; see release for total smart brand sales
|
 
01 / 03 >
12C507_022_medium
01 / 03 >

More to Explore

S600 pricing to be announced on December 18

Daimler To Revive Maybach Brand With Three Sedans

_____

Daimler will revive its Maybach ultraluxury marque as a subbrand with three variants of its flagship S-class sedan, including a...

Read More »

Mercedes-Benz Will Kick Off The New Year with New Nomenclature

Mercedes-Benz Will Kick Off The New Year with New Nomenclature

_____

The Mercedes-Benz brand continues its dynamic progress. Two new arrivals in the Mercedes-Benz brand world were introduced today in Sindelfingen...

Read More »

Dieter Zetsche on Mercedes-Benz’s Sales Outlook

Dieter Zetsche on Mercedes-Benz’s Sales Outlook

_____

The chairman of Daimler and head of Mercedes-Benz on the sales outlook for the luxury auto brand. Have pricing power and...

Read More »

GET IN TOUCH

Tips, Requests & Questions
Advertise with Us
Jobs

ABOUT US

About eMercedesBenz
Trademark Information
Terms of Use
Privacy Policy eMercedesBenz the world's leading online Mercedes-Benz magazine dedicated to covering the Mercedes-Benz, Maybach and smart brands. Established with the intent of bringing Mercedes-themed content from across the globe to one centralized location, eMercedesBenz has since grown to become the world's foremost Mercedes magazine by which to find the latest news, information, reviews and rumors pertaining to the Mercedes-Benz family of brands. In addition, eMercedesBenz also offers a distinct lifestyle section featuring an assortment of products and services. Each week, our team finds the hottest new gear, the latest style and the best places to travel in a variety of categories, all of which are aimed at making your life better, more refined and more enjoyable.