Mercedes-Benz USA (MBUSA) reported March 2011 sales of 22,546 vehicles, a 12.6 percent improvement over March 2010 and the company’s highest March volume and first quarter on record. On a year-to-date basis, the 55,995 vehicles sold represent a 10.7 percent increase.
The highest volume performers for the month were the C- and E-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 6,542, up 8.9 percent over March 2010. The 9th generation E-Class continued its strong momentum with sales of 6,107, up 21.1 percent over last year. MBUSA’s versatile SUV, the M-Class, finished third in volume with sales of 2,792, up 29.6 percent compared to March 2010.
The R-Class crossover also made gains with sales up 76.7% year-to-date, followed by the commanding G-Class, up 59.7% over March 2010. The company also sold 102 of its supercar — the SLS AMG — bringing its year-to-date sales to 255.
Sales of Sprinter Vans increased by 175.1 percent for the month, with sales of 1,062 – bringing a year-to-date total of 2,649 – up 98.1 percent.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,236 vehicles in March, a 7.2 percent decrease when compared to March 2010. On a year-to-date basis, MBCPO sold 19,539 vehicles, a decrease of 3.2 percent over the comparable period last year.
