Mercedes-Benz USA Enlists Roger Federer as MBUSA Brand Ambassador
Mercedes-Benz USA today announced a global marketing partnership with the 16-time Grand Slam Champion and Roger Federer
by John Clark | 27 May 2010
Mercedes-Benz today announced a multi platform global marketing partnership with the 16-time Grand Slam Champion and world’s number one tennis player, Roger Federer. The multi year deal will cover the use of his image, personal appearances and product placement in a partnership that makes Roger Federer the latest Mercedes-Benz brand ambassador.
The agreement coincides with the start of the Mercedes-Benz sponsorship of the US Tennis Open Championship, beginning in August. Since the beginning of 2008, Federer has served as an ambassador for Mercedes-Benz China. Mercedes-Benz has used tennis as a marketing platform for more than 15 years and this partnership looks to extend the brands visibility throughout the sport.
“I am delighted that we are adding Roger Federer to the Mercedes-Benz family of sports and celebrity ambassadors on a global level. When it comes to tennis, he is without doubt one of the greatest of all time and he truly has become a global icon..,” said Stephen Cannon, Vice President Marketing for Mercedes-Benz USA.” We are looking forward to working with Roger on a number of initiatives. Much like our own brand, Roger has an impressive and unrivalled history but the best is still yet to come,” he added.