Mercedes-Benz Styling You Can Wear
Mercedes-Benz Style and Rodenstock presented the Design Studies “Aesthetics Eyewear”
by Jim Davis | 20 January 2016
Flowing, almost floating-like transitional lines, typical of Mercedes-Benz Style, play between form and material to perfection: Mercedes-Benz Style and Rodenstock presented the Design Studies “Aesthetics Eyewear” – visionary perspectives of upcoming Eyewear Collections – at the Opti 2016.
Presented for the first time ever at the “Opti 2016”, the stylistic language of the two design studies reflects the distinctive Mercedes-Benz Style philosophy – sensual clarity as a definition of modern luxury. The two “Aesthetics Eyewear” design studies are in colour combination silver shadow/walnut and silver shadow/piano black. The focus of the design studies: sensually flowing shapes with stimulating contrasts. In support of the claim “sensual-aesthetics”, the Mercedes-Benz designers revoked the limiting context of ergonomics, technical feasibility and formal constraints.
Just like with the sculpture Mercedes-Benz “Aesthetics 125”, Mercedes-Benz designers used the technology “Rapid Prototyping” in which digital data is modelled directly into a three-dimensional designed object.
The avant-garde Design studies, “Aesthetics Eyewear”, give a perspective of upcoming Mercedes-Benz Style Eyewear Collections which will be available in a limited small series at selected retailers in early 2017.