Corporate News

Mercedes-AMG Reprises Role as Miami Beach Polo World Cup Title Sponsor

Words Jim Davis | March 18, 2011
The 2011 AMG Miami Beach Polo World Cup is the world’s largest polo tournament to take place on a beach
Words Jim Davis March 18, 2011

Mercedes-Benz USA has announced that its Mercedes-AMG performance brand is returning for a second season as title sponsor of the Miami Beach Polo World Cup from April 21st to April 24th, 2011, and plans to showcase the all-new 2012 CLS63 AMG to Southern Florida car enthusiasts.

The AMG Miami Beach Polo World Cup, the official branded event property, is the world’s largest polo tournament to take place on a beach and this year’s event benefits Big Brothers Big Sisters of Greater Miami and the National Foundation for Missing and Exploited Children. In its seventh consecutive season, the separate men’s and women’s polo events take place on Miami Beach between 20th and 22nd streets behind The Setai Hotel.

In addition to supporting the AMG Miami Beach Polo World Cup, Mercedes-AMG is the proud sponsor of the AMG men’s and women’s polo teams that feature notable and top players from around the world including John Walsh, the well-known presenter of America’s Most Wanted and spokesman for the National Foundation for Missing and Exploited Children, as well as number one female player, Sunny Hale.

Alongside the well-trained thoroughbred horses at the AMG Miami Beach Polo World Cup, Mercedes-AMG is displaying a stable of its own high performance vehicles including the SLS AMG supersports car and the all-new 2012 CLS63 AMG equipped with the newly developed AMG V8 biturbo engine, featuring a peak output of up to 550 hp and 590 lb-ft. of torque. Guests can see this newest Mercedes-AMG 4-door coupe in-person at the tournament
before it reaches Mercedes-Benz dealerships in early June.

“The game of Polo shares a natural affinity with AMG, both rich in heritage and prestige, requiring skill, power and performance to succeed,” said Greg Clark, Manager Exclusive Vehicles, Mercedes-Benz USA. “The AMG brand has been deeply involved with polo tournaments from around the world and we are thrilled to continue this tradition in the U.S. with the title sponsorship of the AMG Miami Beach Polo World Cup.”

Just as the polo pony is carefully selected and trained for quick bursts of speed, stamina, agility and maneuverability, AMG engines are built on the overall principle of “one man, one engine,” to deliver the epitome of peak performance and craftsmanship. Every single AMG engine is handcrafted from start to finish by a single Master Engine Builder at Mercedes-AMG GmbH in Affalterbach, Germany.

Event Schedule

Wednesday, April 20, 2011

7:00pm-9:00pm:
South Beach Women’s Polo Cup III Women’s Welcome & Cocktail Hour

9:00pm-12:00am:
South Beach Women’s Polo Cup III kick-off party

Thursday, April 21, 2011

10:30am:
Doors open, National Anthem, South Beach Women’s Polo Cup III

11:00am-5:00pm:
South Beach Women’s Polo Cup III Match Play

5:00pm-5:30pm:
South Beach Women’s Polo Cup III Award Ceremony

7:00pm-9:00pm:
Miami Beach Polo World Cup VII Press Conference & Cocktail Hour

9:00pm-12:00am:
Miami Beach Polo World Cup VII Kick Off party, AMG Miami Beach Polo Tent

Friday, April 22, 2011

12:30pm:
Doors open, Horse Parade, National Anthem 1:00pm-5:00pm: Miami Beach Polo World Cup VII Match Play

6:00-8:30pm:
Sunset Cruise (By Invitation Only)

7:00pm-10:00pm:
Miami Beach Polo World Cup VII Cocktail & Hors d’oeuvres

10:00pm-?:
Players Night/After Hours

Saturday, April 23, 2011

1:00pm-5:00pm:
Miami Beach Polo World Cup VII Match Play & La Martina & Hublot Fashion Show

7:00pm-9:00pm:
Miami Beach Polo World Cup VII Cocktails & Hors d’ouevres

9:00pm:
Concert, Miami Beach Polo Tent

10:00pm-?:
Players Night/After Hours

Sunday, April 24, 2011

1:00pm:
Doors open, National Anthem 2:00pm-5:00pm: Miami Beach Polo World Cup VII Final Play- Offs

5:00pm-6:00pm:
Miami Beach Polo World Cup VII Cup Finals

6:00pm-6:30pm:
Miami Beach Polo World Cup VII Award Ceremony

6:30pm-7:30pm:
Miami Beach Polo World Cup VII Farewell Party in the Miami Beach Polo Tent

7:30pm-10:00pm:
Miami Beach Polo World Cup VII Closing Party

10:00pm-?
Players Night/After Hours