Corporate News

2011 Mercedes-AMG Driving Academy in Europe

Words Jim Davis | May 26, 2011
AMG Driving Academy: from the first experience of driving at the limit to intensive race circuit training
Words Jim Davis May 26, 2011

Mercedes-AMG helps its customers to achieve flawless car control by offering driving training courses and events tailored to individual requirements. Here the focus is on driving pleasure, driving safety and passion, complemented by a top-quality support programme including typical local culinary delicacies and professional customer care. There are five different programmes to choose from: EMOTION, BASIC, ADVANCED, PRO and MASTERS. These offer everything from lifestyle-oriented events and courses which take the participants through their first experience of driving at the limit, all the way through to intensive race circuit training with a competitive edge. The level of difficulty is tailored to the participants’ individual requirements. Prices for the AMG Driving Academy programmes start from as little as 370 euros.

On legendary race tracks such as the North Loop of the Nürburgring and the Grand Prix circuit in Spa-Francorchamps in Belgium, AMG drivers and enthusiasts gradually and safely discover the limits. In this way, each participant automatically improves their active driving safety. Licensed trainers with extensive racing experience pass on their vast knowledge with great professionalism. As well as DTM driver Susie Stoddart, Bernd Schneider, Bernd Mayländer and Chris Mamerow are other prominent members of the team around chief instructor Reinhold Renger.

Depending on the type of event, the participants drive either their own AMG cars or AMG high-performance models laid on by the AMG Driving Academy. There are also cars for hire, for example the SLS AMG, SLK 55 AMG, C 63 AMG, E 63 AMG and also the SL 63 AMG – all equipped with the AMG Performance package.

Almost incidentally, but by design, participants in events learn about efficient fuel use. “We show that opening up the engine fully, harsh braking and a generally frenetic driving style by no means make you the fastest,” says chief instructor Reinhold Renger. “Many participants are amazed that after training they achieve faster lap times, while consuming significantly less fuel.” A further special feature is international harmonisation of the various training levels. Renger: “Many of our customers use this as an opportunity to go on and hone their skills further in another country – or even on a different continent.”

An overview of all of the events offered by the AMG Driving Academy:

EMOTION: These lifestyle-oriented events send a maximum of 24 participants off on interesting routes through captivating scenery in cars provided by AMG. New events include the EMOTION Tour Golf, EMOTION Tour Montreux and the EMOTION Tour DTM Show Event Munich.

BASIC: The focus of this training course is on ensuring safe and confident reactions behind the wheel. In a professional environment the participants develop the expertise to tackle their first few laps of driving at the limit, starting with a detailed theory-based introduction unit. The instructors not only highlight the fundamentals of driving physics, but also look at seating position, steering wheel control, the correct line of sight and safety rules. The practical section gives the participants the chance to assess and enhance their driving skills in their own AMG cars or in models provided by AMG, and to explore the capabilities of the various driver assistance systems.

ADVANCED: The second stage of AMG training concentrates on developing driving skills and sporty driving. In addition to the fundamentals of driving physics, the theory introduction primarily covers cornering technique, the ideal line and braking points. The practical section of the course on the race circuit gives participants the chance to put into practice what they have learned so far. Section training sees the instructors explore in detail the particular characteristics of each section of corners, while guided driving behind the instructor makes it easier for the participants to identify the ideal line and braking points.

PRO:This three-day event is held in Le Castellet (France) and on the Red Bull Ring (Austria). Completion of AMG BASIC training, AMG ADVANCED training or a comparable driver training course is required to participate in PRO training. After exploring the circuit one section at a time, the eight groups of eight participants drive around behind the guiding instructor. A co-instructor follows behind each of the groups. The drivers are then left to drive freely. The concluding AMG competition in the form of a regularity test underlines the sporting character of the training.

MASTERS: In 2011 the AMG Driving Academy makes exclusive use of SLS AMG GT3 vehicles for its most demanding skill level programme. The module-based MASTERS SLS AMG GT3 programme consists of four stages. During the three-hour EXPERIENCE stage, participants start off with the road version of the SLS AMG to benefit from some driving guidance. After an introduction and a seated “rehearsal”, they take to the wheel of the SLS AMG GT3 for themselves, and are again guided safely around the race track by a lead vehicle. Afterwards the participants step into the passenger seat of an SLS AMG GT3 racing taxi driven by an experienced professional racing driver. During the second stage – WARM‑UP – the programme covers such aspects as acceleration, braking, changing gear, overtaking and also a variety of other handling exercises, all carried out on sports tyres. Participants who are resident in Germany also have the chance to acquire a national DMSB (German Motor Sport Federation) driver’s licence. In stage three – TRAINING – the focus is on the systematic enhancement of personal skills such as cornering techniques, perfect braking, acceleration and changing gear. The highlight of the MASTERS SLS AMG GT3 is the COMPETITION stage, which is expected to start at the end of 2012: after a training session which is specific to the race circuit being used, the participants will complete initial assessment tests, followed by individual and team competitions.