To mark the world premiere of the luxury motor yacht designed by Mercedes-Benz Style, a short film has been created which brings Gottlieb Daimler’s dream of mobility with the Mercedes star in the three dimensions of land, water and air into the modern era. Alongside the “Arrow460-Granturismo” from Silver Arrows Marine, the stars of the film include the new S-Class Cabriolet, the first open-top luxury four-seater from Mercedes-Benz since 1971, and the exclusively appointed “H145 Mercedes-Benz Style” helicopter from Airbus Helicopters.

The film depicts three exciting products from Mercedes-Benz and conveys a sense of modern luxury against the backdrop of the French Mediterranean coast. The cabriolet, yacht and helicopter represent the brand’s sensual pure design as well as high standards in terms of luxury, aesthetics and technological perfection.

The designers of Mercedes-Benz Style also makes the modern luxury for which the brand is known tangible beyond the world of the automobile. Since 2010, working with selected partners they have been developing exclusive products which have transported the high quality standards and unmistakable design theme of sensual purity into other mobility and lifestyle areas. As in vehicle development, the designers are guided by their passion for uniqueness.

Luxury helicopter “H145 by Mercedes Benz Style” by Airbus Helicopters.

World premiere on the Côte d’Azur: The luxury motor yacht “Arrow460–Granturismo” designed by Mercedes-Benz Style has embarked on its maiden voyage off the coast of Nice. The first example of this new yacht model is named “Mercedes”, and true to the tradition of the name it founds a completely new boat concept. The 14-metre long, 706 kW (960 hp) “Silver Arrow of the Seas” combines the performance of Mercedes-Benz sports cars with unique innovations from the boat industry. The yacht has classic automobile proportions that bring the hallmark Mercedes design idiom of sensual purity onto the water in a highly emotional and dynamic form. The yacht also combines the advantages of an open boat with those of a hull cabin cruiser in unique fashion. Its crossover design offers the ultimate in variability, resulting in a boat that is equally suitable for day trips and overnight stays on board.

World premiere on the Côte d’Azur: The luxury motor yacht “Arrow460–Granturismo” designed by Mercedes-Benz Style has embarked on its maiden voyage off the coast of Nice.

World premiere on the Côte d’Azur: The luxury motor yacht “Arrow460–Granturismo” designed by Mercedes-Benz Style has embarked on its maiden voyage off the coast of Nice.

World premiere on the Côte d’Azur: The luxury motor yacht “Arrow460–Granturismo” designed by Mercedes-Benz Style has embarked on its maiden voyage off the coast of Nice.

World premiere on the Côte d’Azur: The luxury motor yacht “Arrow460–Granturismo” designed by Mercedes-Benz Style has embarked on its maiden voyage off the coast of Nice.

Mercedes-Benz Style also makes the modern luxury for which the brand is known tangible beyond the world of the automobile. Since 2010, Mercedes-Benz designers working with selected partners have been developing exclusive products which have transported the high quality standards and unmistakable design philosophy of sensual purity into other mobility and lifestyle areas. As in vehicle development, they are guided by their passion for uniqueness.
“In developing the new motor yacht, we have transferred our expertise to the marine industry, creating something never seen before in the process. The ‘Silver Arrow of the Seas’ stands for modern luxury, avant-garde style and comfortable elegance. The yacht embodies the Mercedes-Benz’s progressive, dynamic design philosophy of sensual purity on the water. Or, to put it another way, it is hot and cool in one, and stands for emotion and intelligence,” said Gorden Wagener, Vice President Design Daimler AG. “Together with Silver Arrows Marine we have managed to develop a totally new boat concept. By virtue of maximum variability, the yacht combines the advantages of an open boat with the generous interior and privacy of a cabin cruiser. It weds charismatic design with perfect functionality, much in the same way as is familiar from our road vehicles. As such, the ‘Arrow460–Granturismo’ is sure to cause a stir on the seas and at marinas throughout the world in the coming years.”

Silver Arrows Marine Chairman Ron Gibbs said: “Almost everything about Arrow460-Granturismo is unique, from its concept to the smallest bespoke detail. It is a motor yacht with a personality that truly embraces life, combining the best marine engineering with the inspired innovations and elegance that the world associates with the Mercedes-Benz name. By merging marine and automotive worlds, with their respective design language, technologies and ideas, we have created a new standard of motor yacht, unlike all others.”

New form of boat concept with innovative interior and harmonious exterior

The 14-metre long, 706 kW (960 hp) luxury motor yacht “Arrow460–Granturismo” can accommodate up to 10 persons. The large side windows are retractable, and the windscreen can be raised. This means that passengers can sit comfortably in the interior while enjoying an all-round view and the feeling of sitting in the open. Tables and beds are extendable, and therefore available as and when required. Superior comfort is assured by a luxurious bathroom unit and separate dressing room. As standard the yacht is equipped with every feature an owner might wish for. Apart from an air conditioning system and a high-quality audio system, it has a “wine-cellar” and an ice-making machine.

Mercedes-Benz Style’s innovative aspirations also embrace the choice of materials. Wood serves to line the entire interior, rather than using this material as a conventional floor covering. As a result of this three-dimensional application of wood, the fine grain of the eucalyptus follows the overarching forms of the interior lining, underscoring the overall flow of the interior.

The floor covering takes the form of an industrial, sustainable composite material featuring a specific flowing décor and a harmonious colour combination.
The glazing is unique in two respects: the luminous transmittance can be controlled electronically, along the same lines as the Mercedes-Benz Magic Sky technology; at the same time, the silver-shimmering glazing blends apparently seamlessly into the overall profile, as on the Mercedes-Benz concept vehicles F015 and Concept IAA. This avant-garde appearance underscores the sculptural and innovative character of the Arrow460-Granturismo.
The exterior design boasts clear contours and smooth surfaces. In a dynamic and sophisticated way, the muscular, extended hull accentuates the sensual purity of the design. With its long foredeck, a flowing, arched roofline and a slightly descending rear, the yacht has classic automobile proportions. The sides of the hull are structured with a feature line descending gently towards the stern. The concave and convex interaction along the entire flank creates a highly sculptural hull that conveys both dynamism and serenity. The overall composition is accentuated by elegantly styled yet functional details. Great attention has been paid to the handrails, for example, which are perfectly integrated into the roofline.
Technical data of the Arrow460-Granturismo

• Total length 14.14 metres
• Hull length 13.85 metres
• Draught 0.93 metres
• Maximum boat width 3.97 metres
• Maximum displacement 13.58 tonnes
• Fuel tank capacity 1200 litres
• Water tank capacity 500 litres
• Drive system 2 Yanmar 6LY3-ETP diesel engines, each rated at 353 kW (480 hp)
• Cruising speed 28 to 30 knots (in calm seas)
• Top speed 40+ knots (with light load)
• Design category Class B

Mercedes-Benz Style is opening a Mercedes-Benz Style exhibition pavilion, with an exclusive gala in the luxury Porto Montenegro marina.  One of the highlights on display will be the final design of the eagerly awaited 14-meter “Gran Turismo” motor yacht, which will be presented at the Monaco Yacht Show at the end of September 2013.  The luxury yacht built by Silver Arrow Marine (SAM) will have its home port in Porto Montenegro, with orders opening at the show.

Interior of the Mercedes-Benz Style EC145 helicopter (cockpit) and Mercedes-Benz Style Leather & Luggage Collection

Since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created the designs for other products in cooperation with selected partners under the label Mercedes-Benz Style. The aim is to transfer Mercedes‑Benz’s unmistakable, progressive design idiom and high standards of luxury and aesthetics to other spheres of life. All the products designed by Mercedes-Benz Style excel with the dynamic and avant-garde design that is a hallmark of the brand, uncompromising quality and the choice of fine materials finished to perfection. The portfolio of Mercedes-Benz Style has products covering the areas of Mobility, Lifestyle, Sport and Interior Design.

14-meter long motor yacht

From 25 to 28 September 2013 Mercedes-Benz Style and Silver Arrow Marine will be presenting the first “Silver Arrow” motor yacht at the Monaco Yacht Show. The seagoing “Gran Turismo” combines typical design features of Mercedes-Benz passenger cars with innovations that were previously unknown in the boatbuilding industry. The Mercedes automobile designers developed the innovative styling and cabin layout in the yacht, formed the exterior and interior and selected the materials and colour combinations. With a length of 14 meters, the new yacht is designed as a crossover. The concept impresses with innovative versatility and intelligent use of space. The motor yacht is suitable for day excursions, but also has sleeping facilities.

Mercedes-Benz Style and Silver Arrow Marines present a model of the first “Silver Arrow” motor yacht

Luxury helicopter from Eurocopter

In 2011 the first product to enter the market was the EC145 Mercedes-Benz Style helicopter from Eurocopter. The interior, which excels with exceptional variability and exquisite materials, was created by Mercedes designers. All the seats are mounted on rails and can be quickly positioned in various arrangements for four to eight persons, or completely removed to make space for luggage. The EC145 Mercedes-Benz Style is tailor-made for luxury-class business and private travel. The first examples of this luxurious helicopter have already been handed over to customers.

In 2011 the Mercedes-Benz Style EC145 helicopter from Eurocopter was the first product from Mercedes-Benz Style to be launched on the market. Mercedes-Benz Style Leather and Luggage.

Exclusive furniture collection

Last year a comprehensive furniture collection followed in collaboration with the Formitalia Luxury Group, one of Italy’s leading manufacturers of designer furniture. The furniture impresses with an aesthetically appealing interplay of dramatic proportions, organically formed contours and flowing lines, creating an extraordinary harmony and lightness. The furniture items appear to be free-floating in space. They are produced by Formitalia and sold worldwide by exclusive furniture stores, showrooms and interior design businesses.

Mercedes-Benz Style Eyewear Collection – Sunglasses

Unique design: Mercedes-Benz Style Eyewear Collection

In January 2013 the spring/summer 2013 Mercedes-Benz Style Eyewear Collection celebrated its sales premiere. The models were developed and designed by the renowned glasses manufacturer Rodenstock in cooperation with Mercedes-Benz designers. Mercedes-Benz and Rodenstock have a common tradition of production know-how and quality at the very highest level.

Mercedes-Benz Style Leather & Luggage Collection

Mercedes-Benz Style Leather & Luggage Collection

For the first time the temporary exhibition pavilion will offer an exclusive preview of the Mercedes-Benz Style Leather & Luggage Collection to be launched in September. The Collection will be gradually expanded further. Mercedes designers created the luggage collection in cooperation with TWC-L’Amy Group, one of France’s leading manufacturers of accessories, jewellery and leather goods. A particular focus was placed on the needs of business travellers.

The Monaco Yacht Show is considered the most prestigious pleasure boat shows in the world, with 500 major companies in the luxury yachting on display and a hundred super and megayachts afloat.  It is the perfect backdrop for Mercedes-Benz Style and Silver Arrows Marine to present their designs for a luxury motor yacht.

The 14-metre-long (nearly 46 ft) seagoing Granturismo combines design elements typical of Mercedes-Benz automobiles with innovations hitherto unknown in the boat industry. The result is a progressive and emotionally appealing luxury yacht featuring the passionate design language of Mercedes-Benz. The yacht also represents the next stage in Daimler’s vision of all-encompassing mobility: along with Mercedes-Benz vehicles on land and the Eurocopter EC145 Mercedes-Benz Style in the air, mobility on water under the aegis of the three-pointed star will also soon now be possible.

The motor yacht is being developed and will be built by UK-registered boat-building company Silver Arrows Marine whose team includes world renowned marine architects Martin Francis and Tommaso Spadolini, between them responsible for some of the most capable and luxurious craft in the world today. The ‘Silver Arrow of the seas’ is due to come on to the market in 2013.

“Giving shape to a boat was an exciting challenge for automotive designers like we are,” said Gorden Wagener, Head of Design Mercedes-Benz Cars, at the presentation of the yacht’s design in Monaco. “Our task was to explore how to apply the Mercedes-Benz design language to the particular proportions and specific requirements of a boat. We wanted to create something special and what we have come up with is indeed unique. The ‘Silver Arrow of the seas’ embodies pure emotion and stands for luxury, style and pleasure.”

The crème de la crème of designers and boatbuilders

The new yacht, styled by Mercedes-Benz designers, is being engineered by the project partner, Silver Arrows Marine. “Silver Arrows Marine is a new brand with the best team of experts for extremely high-end maritime products,” Gorden Wagener said. As well as Martin Francis and Tommaso Spadolini, the Silver Arrows Marine team consists of specialists in all areas of luxury yacht development and construction.

Mercedes-Benz Style and Silver Arrows Marine have been working closely together to implement the designers’ interior and exterior style concepts in line with their precise specifications. The Mercedes-Benz Style team has been involved in the project from the beginning, collaborating with Silver Arrows Marine on the yacht’s innovative layout and use of space, shaping the exterior and interior and choosing materials and colour combinations. Silver Arrows Marine is responsible for the boat’s technical equipment and construction, with the first yacht expected to be launched within a year of the presentation of its design.

On the design collaboration with Mercedes-Benz Style, Silver Arrows Marine Chairman Ron Gibbs said: “It has been a privilege to work with professionals as passionate about design as we are passionate about boats and the sea. I am confident that together we can deliver innovation and elegance in a motor yacht that changes the way people see boats in this class.”

Granturismo in its finest form

At 14 metres in length, the new yacht’s design makes it suitable for a wide range of uses. The innovative versatility and intelligent use of space are particularly impressive. While ideal for a day on the water with friends, the motor yacht can also offer overnight accommodation. The elegant and timeless interior appointments offer a level of comfort and luxury commensurate with the Mercedes-Benz name.

About Mercedes-Benz Style

In addition to their work in the field of automotive design, the designers at Mercedes-Benz have been working since 2010 on a range of designs for other products, in cooperation with selected partners. The first product to come onto the market, in 2011, was the Eurocopter EC145 Mercedes-Benz Style helicopter, the first of which have now been delivered to customers. This was followed in 2012 by an exclusive furniture collection, produced in cooperation with the Formitalia Luxury Group, one of Italy’s leading manufacturers of designer furniture. The Mercedes-Benz Style label encompasses transport-related products as well as furniture and lifestyle products.

About Silver Arrows Marine

Silver Arrows Marine is a collective of internationally renowned marine architects and engineers who are behind some of the greatest luxury motor yachts currently in service. Registered in the UK, Silver Arrows Marine works on an exclusive basis with leading specialists in all fields of luxury motor yacht design, development and construction to build high-end boats that make no compromises in their elegance, functionality and sheer usability.