Envision a universe with you at the center, calling the shots. What would you do if the whole world followed your every command?

That’s not Big Game fiction, that’s exactly how it feels inside the brand-new A-Class – the high-tech, gateway sedan for the Mercedes-Benz model line with a Manufacturers Suggested Retail Price (MSRP) of $32,500 – making its official introduction during the Big Game at the Mercedes-Benz Stadium on Sunday, February 3.

The new model features an industry-leading, in-vehicle command center, Mercedes-Benz User Experience (MBUX), pairing natural voice recognition with voice-activated artificial intelligence (AI) technology to seamlessly integrate with today’s multitasking lifestyle. Chilly? Say, “I’m cold.” Mood lighting? Best brunch around? Playlist or podcast? Last night’s football scores? Just say “Hey Mercedes…,” and the vehicle does the rest, along the lines of in-home virtual assistants.

The comedic, star-studded 60-second commercial, “Say the Word,” which will air during the second quarter of the game, features an A-Class owner making his way through his city – exercising omnipotence over everyday dilemmas, sports outcomes ATMs and the fate of iconic pop culture characters – as well as transforming a lofty, operatic crescendo into a rap concert.

Mercedes-Benz Stadium

The madcap ad features Atlanta-based, award-winning, “Dirty South” rapper/actor Ludacris, PGA champion Rickie Fowler, iconic Looney Tunes characters, film and television legend Lassie© and several more surprises.*

“Put simply, we are changing the way drivers interact with their cars, and we’re starting with our all-new entry-level model. MBUX is a game-changer and we think that once aware of the A-Class price point and technology, a lot of people who hadn’t considered Mercedes or thought owning one was still several years away will want to take a look. And, given that we have some of the highest owner loyalty in the industry, once these new buyers join the brand, they’re likely to stay for quite some time – that’s why we’r e debuting it on one of the biggest stages in the world, ” said Drew Slaven, vice president of marketing for MBUSA.

The A-Class, a stylish five-passenger sedan, will soon arrive at Mercedes-Benz dealerships across the country. Its breakthrough MBUX interface consists of: AI to learn driver preferences and provide customized suggestions based on them, as well as to grasp language and intent to divine answers to spoken queries; augmented reality to superimpose navigation data onto a wide-angle image of the road ahead; and natural language recognition that allows users to speak informally instead of memorizing a roster of commands.

On 5 February 2017, when the American football final will be held in Houston, Texas, billions of people around the world are beckend to their TV screens, Mercedes-Benz will once again be present with a film. “Easy Driver” pays homage to a series of legends: true to the original of the cult film from 1969 no one else except its main actor and Mercedes fan Peter Fonda and the song “Born to be wild” by the band Steppenwolf were eligible. Directed by Oscar-winning duo Joel and Ethan Coen, the film unites the legendary actor with the new Mercedes-AMG GT Roadster*. Together they rediscover the sense of freedom and adventure that Fonda used to experience on his motorbike trips across the vast American plains. The Mercedes-AMG GT Roadster allows the driver to sense the closeness of the road and the sound of its 4.0-litre V8 biturbo engine at its most extreme. It’s a sports car that is “Built to be wild”.

“Times have changed, and not just for Peter Fonda. ‘Easy Driver’ aims to show that that intensive feeling of freedom is absolutely compatible with our GT Roadster, without losing any of the fascination of those earlier days. The film is also a classic example of how well the cooperation between our international agencies works”, says Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars.

Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH, adds: “The film is a really successful media kick-off into our 50th company anniversary. We are delighted that the new Mercedes-AMG GT Roadster is going to be playing a major role at this year’s US-American football final. Freedom and adventure are the perfect fit for a car that provides the most intensive way ever to experience true Driving Performance.”

The film shows how a group of hardcore bikers, still clinging on to the old dream of freedom on two wheels, have to learn just how much times have changed. The tough bikers are having a good time in a run-down bar on the legendary Route 66. As their anthem, “Born to be wild” plays non-stop in the background, anything goes when it comes to winning the arm-wrestling contest. A whole “wall of fame” is devoted to their hero, Peter Fonda. High spirits prevail. The good mood ends abruptly when the bikers notice that their bikes have been blocked in by a new Mercedes-AMG GT Roadster. The viewer gets a sense that trouble is looming for the car and its driver. But when he does suddenly appear, he leaves the tough guys wondering whether perhaps, after all, it’s time to re-do their tattoos. Of all people it is Peter Fonda, himself an icon of the motorbike world, who demonstrates the modern-day version of how to live the “American Dream” with a roar of his engine and smoke from his tyres. The idea and script for the film “Easy Driver” stem from Mercedes-Benz’s lead agency in Europe, antoni. Realisation of the concept was done together with Merkley+Partners, the agency responsible for Mercedes-Benz in North America. Together they were able to secure Joel and Ethan Coen (“Fargo”, “The Big Lebowski”, “No Country for Old Men”) to direct. The Oscar award-winners added numerous ideas of their own to the original script, along with their own special humour. Filming, with a cast selected by the legendary Coen brothers themselves, took place not far from Los Angeles.

Mercedes-Benz has previously been represented at the American football final, with films in 2011, 2013 and 2015. The new aspect this year is the unique global collaboration between the German agency and the U.S. agency in the realisation of the spot on behalf of Mercedes and AMG. “Easy Driver” is also one of an extremely small number of commercials ever to have been directed by the Coen brothers. The launch of the film is being flanked by trailers and further social media content produced by the agencies antoni (Germany), Merkley+Partners (USA) and the US digital agency R/GA. The film can be seen for the first time at http://mb4.me/easydriver.

The storybook legend of two woodland creatures racing for forest dominance gets a fresh, modern spin thanks to a special guest appearance by the 2016 Mercedes-AMG GT S, the all-new high performance sports car built by Mercedes-AMG engineers to take on all challengers. It’s a fun, thrilling, action-packed tale featuring a hare, a tortoise and 503 horses.

Update: The Big Race was a thrilling contest with a surprise winner, and Jerry Rice has an exclusive interview with the champion, the Tortoise.

The obvious winner in last nights Super Bowl was the Baltimore Ravens, but who else came out on top? We’ve posted the top automotive ads from last nights game below and we want to know which was your favorite. Comment below or find us on Facebook and let us know which you loved and which you hated.

Mercedes-Benz 2013 Super Bowl Commercial

Audi 2013 Super Bowl Commercial – “Prom”

A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. You’ll have to watch this Super Bowl spot to see if his newly found bravery pays off.

“Space Babies” 2014 Kia Sorento Super Bowl Ad

When it comes to our kids, there’s an age-old question that has perplexed parents for generations. “Where do babies come from?” Now, for the first time ever, we’ll reveal this untold story through an epic journey, nine months in the making.  Watch as a nervous father navigates through this delicate situation, with a little help from his 2014 Kia Sorento SX Limited and UVO voice-activated infotainment system that plays “Wheels on the Bus”. With all of its many features, it has an answer for everything. So fasten your diapers — these babies are ready for launch.

Ram Trucks Super Bowl Commercial “Farmer”

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.”

Jeep “Whole Again” Super Bowl Commercial

When our troops are home, we are more than a family. We are a nation that is whole again.

Official Lincoln #SteerTheScript Commercial

Lincoln took five original tweets, a few alpacas, and our new MKZ and re-imagined the way a commercial is written. This is our official, full-length #SteerTheScript commercial starring RevRun, Wil Wheaton, Emmitt Smith, and you.

2013 Hyundai Santa Fe Super Bowl Ad “Team”

It’s time to round up the team with the new 7-passenger Santa Fe from Hyundai

Toyota RAV4 2013 Super Bowl Commercial “Wish Granted”

Kaley Cuoco isn’t your average genie. She’s modern, smart and stylish, like the Toyota RAV4 she lives inside. Learn more about the all-new RAV4: http://www.toyota.com/rav4 Thumbs up and Share if you wish Kaley Cuoco was your genie!

Volkswagen Game Day 2013 Commercial “Get In. Get Happy.”

Watch the 2013 Volkswagen Super Bowl TV commercial, where you’ll meet Dave and his newfound sunny disposition (that manifests itself in a curious way), all thanks to his new 2013 Volkswagen Beetle.

We want to know what you thought of the Mercedes-Benz CLA-Class Super Bowl Commercial.  Was it a hit or a miss?  In the event that you are one of the few people left in the country that have not seen the latest Mercedes CLA Ad, you can check it out below along with the Kate Upton car washing commercial.  If you’re not interested in seeing the CLA commercials, click here to take a look at the CLA 180 Edition 1 that we are all in love with.

As for what the experts had to say about the Mercedes-Benz Super Bowl campaign, read on.

Ask Steve Cannon, president and CEO of Mercedes-Benz USA what he wanted from the multi-prong marketing campaign the company put together for Super Bowl XLVII and he will say, “The goal was to create a compelling story which would introduce a new product – our 2014 CLA coupe — at a first-ever price point in a way that would not only get people talking but also begin to get them interested and engaged.”

According to Cannon – and various industry barometers — the campaign that Mercedes-Benz launched on January 20th did just that.

Right off the top, Mercedes-Benz benefited from the fact that the game was played at the “Mercedes-Benz Superdome” (the company invested in naming rights in 2011). ImageTrack powered by Kantar Media — IEG’s sponsorship/advertising broadcast monitoring service — projected that this would result in Mercedes-Benz receiving 6 minutes and 19 seconds of exposure during the game, valued at approximately $4.6 million. If the fourth-quarter for the CLA was then included, the total media exposure value was projected to exceed $12 million.

The campaign itself consisted of five elements. An advertising teaser campaign with four :15 spots and one :30 went into rotation during the AFC championships on January 20 queuing up the ad with the “Something…is coming,” tag. Two days later, the company released an online video (the parody of the stereotypical bikini clad model washing a car had Kate Upton playing to the camera while a bevy of good-looking young guys soaped up her car) which went viral and garnered close to three million views by the next day without the benefit of any paid media (it’s now at 7 million). This was followed by a long-form version of the Super Bowl ad “Soul” and then a “Behind the Scenes” online video. Combined, these four creative executions netted nearly 10 million views before the final element, the 60-second version of the ad was released (to date, that tally is well over 13 million).

“But,” notes Bernie Glaser, VP of marketing for MBUSA “To really amortize your investment, you’ve got to go deeper than measuring entertainment popularity. The real magic lies in converting awareness into consumer interest. Engaging people enough to go out of their way to find out more about your product — that’s the real payout.”

The ad itself, set in New Orleans where MBUSA has strong philanthropic ties in addition to its presence there, drives home an actual selling point – the CLA’s price. Created by Merkley+Partners (NYC), the storyline involves a devilish Willem Dafoe offering a young man a Mercedes CLA and all that comes with it — a red carpet moment with Kate Upton, a dance-off with Usher, a drive on the Formula 1 racetrack etc.—in exchange for his soul. But just when the young guy is about to make the deal, he spies a billboard touting the CLA’s MSRP of $29,900 and vanquishes Dafoe saying “I think I’ve got this.”

And, as the various industry ad metrics started to roll in, data shows that MBUSA’s spot itself “got this” and a whole lot more with audiences.

According to Ace Metrics, an independent analytics company which measures advertising effectiveness, “Soul” scored the highest of any automotive advertisement and tied for the 4th highest score overall for all ads on the Super Bowl.

As far as concrete evidence of effectiveness and engagement, Edmunds.com, one of the leading car information sites where potential buyers go to do their research, reported that the CLA had the highest jump in vehicle consideration both during the Game and in the 24-hour period that followed. Nearly one out of every five consumer searches during the fourth quarter was for the new sporty four-door coupe. In fact, queries for the entire Mercedes-Benz brand on the Edmunds website were up 122% from the average of the four previous Sundays, giving the brand the number one spot for consideration among all luxury makes during the Game.

“The CLA was the number one shopped vehicle on Edmunds.com over the weekend,” said Vice Chairman Jeremy Anwyl from Edmunds.com. “It is the best performing ad campaign I have seen since I started tracking Super Bowl ad performance. The CLA obviously connected with a vast audience, demonstrating Mercedes Benz is enjoying early success as it reaches to a new generation of luxury vehicle buyers.”

Looking ahead, the ad has its second broadcast appearance during the Academy Awards in late February. Its biggest star, the CLA, makes a brief appearance at Mercedes-Benz Fashion Week starting today and will appear at the U.S. Open, the PGA Championship and other high-profile events that MBUSA sponsors. Digital and social media activations will be released over the next few months (the company’s Facebook page Facebook.com/Mercedes-Benz USA is currently offering select fans an opportunity to see the CLA in an expense-paid trip to New York in conjunction with the New York Auto Show) as the September launch of the sporty 208-hp four-door coupe draws near.

The obvious winner in last nights Super Bowl was the Baltimore Ravens, but who else came out on top? We’ve posted the top automotive ads from last nights game below and we want to know which was your favorite. Comment below or find us on Facebook and let us know which you loved and which you hated.

Mercedes-Benz 2013 Super Bowl Commercial

With a star-studded cast including Usher, Kate Upton and Willem Dafoe, Mercedes-Benz unveils the all-new CLA-Class in this extended cut of its Super Bowl commercial.

Audi 2013 Super Bowl Commercial – “Prom”

A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man. You’ll have to watch this Super Bowl spot to see if his newly found bravery pays off.

“Space Babies” 2014 Kia Sorento Big Game Ad

When it comes to our kids, there’s an age-old question that has perplexed parents for generations. “Where do babies come from?” Now, for the first time ever, we’ll reveal this untold story through an epic journey, nine months in the making.

Watch as a nervous father navigates through this delicate situation, with a little help from his 2014 Kia Sorento SX Limited and UVO voice-activated infotainment system that plays “Wheels on the Bus”. With all of its many features, it has an answer for everything. So fasten your diapers — these babies are ready for launch.

Ram Trucks Super Bowl Commercial “Farmer”

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.”

Jeep “Whole Again” SUPER BOWL OFFICIAL COMMERCIAL

When our troops are home, we are more than a family. We are a nation that is whole again.

Official Lincoln #SteerTheScript Commercial

Lincoln took five original tweets, a few alpacas, and our new MKZ and re-imagined the way a commercial is written. This is our official, full-length #SteerTheScript commercial starring RevRun, Wil Wheaton, Emmitt Smith, and you.

2013 Hyundai Santa Fe | Super Bowl Ad | “Team”

It’s time to round up the team with the new 7-passenger Santa Fe from Hyundai

Toyota RAV4 2013 Super Bowl Commercial “Wish Granted”

Kaley Cuoco isn’t your average genie. She’s modern, smart and stylish, like the Toyota RAV4 she lives inside. Learn more about the all-new RAV4: http://www.toyota.com/rav4 Thumbs up and Share if you wish Kaley Cuoco was your genie!

Volkswagen Game Day 2013 Commercial | Get In. Get Happy.

Watch the 2013 Volkswagen Super Bowl TV commercial, where you’ll meet Dave and his newfound sunny disposition (that manifests itself in a curious way), all thanks to his new 2013 Volkswagen Beetle.

We’ve been watching clips of the highly anticipated Mercedes-Benz Super Bowl commercial all week and now we have the final cut for your viewing pleasure. With a star-studded cast including Usher, Kate Upton and Willem Dafoe, Mercedes-Benz unveils the all-new CLA-Class that will be available this year starting under $30,000.

We want to know, what do you think of the ad, hit or miss? Let us know what you think on Facebook or Twitter.

UPDATE:  By popular request, CLICK HERE for a complete photo gallery featuring Kate Upton as seen in GQ, Esquire and more.  Enjoy!

I love a good Super Bowl ad, and last year’s VW Star Wars commercial easily took the top spot in the auto category during the game. This year, in an attempt to spread the word on their new CLA model, Mercedes-Benz will also be airing a Super Bowl ad, along with some help from supermodel Kate Upton. Created by ad agency Merkley + Partners, Upton will be sharing the 60-second spot with singer Usher. Filming already took place in and around New Orleans, where the city’s Mercedes-Benz Superdome will play host to Super Bowl XLVII. Previous press release have stated the ad to be “a tongue-in-cheek depiction of how far a person might — or might not — go to get their heart’s desire,” (whatever that means…) executives from Mercedes-Benz USA stressed that it will be classy and not like Upton’s steamy appearance for Carl’s Jr., see below, which was banned from last year’s Super Bowl. You can catch Super Bowl 47 on February 3, 2013.

What Adage has to say:

Mercedes-Benz has long been considered by Americans as a top-of-the-market items that only a select few could purchase. Mercedes hopes to extend its appeal to a wider set of consumers when it advertises at Super Bowl XLVII.

After joining the Super Bowl’s ad ranks in 2011 and sitting out in 2012, Mercedes is poised to redefine its appeal to the game’s massive TV audience, which last year included approximately 111.3 million U.S. viewers, according to Nielsen. The car marketer will use the Super Bowl to introduce its CLA, a “highly stylized four-door coupe” with what might be a surprising price, said Steve Cannon, president-CEO of Mercedes-Benz USA, in an interview with Advertising Age.

“We have something big to say and we think this is a great vehicle to reach out to that mass affluent audience,” he said. “We hope to use the Super Bowl to kind of open up the Mercedes-Benz brand to a wider audience. There are a lot of people out there who just automatically put Mercedes-Benz in an out-of-reach category. This is a great opportunity to use this new product coming to market in 2013 as that ‘Wow, I didn’t realize that about Mercedes-Benz.’ That’s the kind of wake-up call opportunity — with a mass audience — that we’re going, we hope, to use the Super Bowl to communicate.”

“For our C-Class, the median age of the consumer is around 50,” he said. “We think we’re going to get 30-something and 40-somethings in this car.”

In its last Super Bowl appearance, Mercedes ran a 60-second ad in the fourth quarter that depicted past and present car models escaping garages, showrooms and driveways to welcome a new lineup of autos. Entrepreneur Sean Combs, also known as Diddy, had a featured role. The automaker intends to run its 2013 ad in the fourth quarter as well, according to a spokeswoman for the company. Already, news reports suggest model Kate Upton and singer Usher will be featured in the new effort.

The ads are being crafted with Mercedes’ longtime agency, Merkley + Partners, owned by Omnicom Group.

“There’s more to come,” said Mr. Cannon, declining to tip his creative hand. “Celebrity plays with the young audience, and we are stepping up our game. If you want to step on that stage, you’d better be prepared to go big. Mercedes-Benz is a brand that has a very high celebrity quotient anyway. It’s our natural audience. We’re going to have some fun with it in the spot itself, use these high-profile kind of celebrities in connection with this new vehicle.”

The company will have to work hard to stand out. For the past two years, the Super Bowl has more or less become a parking lot of ads from sundry automakers. Already, Volkswagen, Hyundai and Kia are among the sponsors lined up for the next event. Volkswagen has proven quite adept at generating buzz with prereleases of Super Bowl content. And many observers are wondering if Chrysler will join the event again — and if so, how it might top its 2012 post-halftime spot featuring Clint Eastwood.

Of course, Mercedes has a weapon in its marketing arsenal that others do not: its name on the Mercedes-Benz Superdome in New Orleans, where the 2013 Super Bowl will unfold.

The automaker has reached out since 2005 to New Orleans, ravaged by Hurricane Katrina, Mr. Cannon said. Mercedes has planted trees and taken part in several charitable programs. “We are a member of that community — more than just slapping our logo on a very large stadium — and we are going to leverage that,” he said. Some of the commercial work for the company’s Super Bowl ad spot is taking place in New Orleans, where it can generate economic activity, he said.

As with anything Super Bowl-related, the stakes are high. Mercedes will have to balance the introduction of the CLA while maintaining its status as an aspirational brand. And Mr. Cannon will be watching the results of the campaign as CEO of U.S. operations, not as the division’s chief marketing officer — the title he held until the start of this year,when he was elevated to the top post.

“This is not just any Super Bowl,” he said. “Anybody can stand up and spend the money, but to have Mercedes-Benz on the Superdome with a brand-new car and and a brand-new audience and being a member of the community in New Orleans — those are a lot of dots that we’ll try to connect.” Via: Adage

PRESS RELEASE

While the official public debut of the much-anticipated Mercedes-Benz CLA four-door coupe is still nearly two months away, the vehicle has been spotted at red carpet premiers, racing alongside Formula One cars, and doing the club scene.  The CLA, a seductive and dynamic new coupe which will create a new entry point for the Mercedes-Benz brand, is the centerpiece of a new 60-second ad that will debut in the fourth quarter of the year’s biggest night in television advertising: Super Bowl XLVII.

The ad, which was created by Merkley+Partners (NYC), is a tongue-in-cheek depiction of how far a person might go to get their heart’s desire and what shape the “good life” might take.  Filmed in part on location in New Orleans, MBUSA went full throttle with star power including Kate Upton and Usher playing themselves.  But the commercial is more than just glitz, glamour and the unveiling of the CLA. It’s another example of the company’s ties to the city.

Long before purchasing the naming rights for the “Mercedes-Benz Superdome,” which will be the site of this year’s game, the company had been a supporter of the community. In October 2010, 180 employees from across the country spent more than three hours planting 125 trees to help restore some of what was lost to Hurricane Katrina.  This year, as part of their $1.3 million national-commitment to Laureus USA, MBUSA joined with Laureus and Coaches Across America in New Orleans to train and place 26 coaches in 11 local after-school sports programs with a goal of providing safe afterschool activities for area youth.

In addition to setting its ad in New Orleans, MBUSA will have a series of onsite activations in the city on the day of the game.  In the weeks ahead, the company will roll out a robust social media campaign, complementing the ad while building awareness and engagement prior to the arrival of the CLA in the Fall.

The company expects the CLA to bring in new buyers with an unexpected price point for the brand and a highly stylized, sporty design. Among its notable features is a dynamic on-board connectivity package allowing access to popular social media sites.

The CLA will make brief appearances at select events over the next few weeks leading up to its official world premiere at the Geneva Auto Show in March 2013.

Earlier today we told you that Mercedes-Benz is going to be debuting a new 60-second ad in this year’s Super Bowl, and along with it will come the world debut of two new Mercedes models not yet seen by the public.  The total cost to debut the new models:  roughly $6 million, thanks to the Super Bowl’s impressive ad rate of $3 million per 30 seconds.  And while we could wait two days and simply watch to see the models make their $6 million Super Bowl debut, the truth is, I hate waiting, so I’ll do you one better.  I’ll give you a sneak peak of the models making their debut, not Sunday, but right now.

That’s right, ladies and gentelmen, I’m spoiling Mercedes’ $6-million dollar Super Bowl surprise, and you get to witness it firsthand.

So now, without further ado, the first view of the 2012 Mercedes C63 AMG Coupe and the first view of the 2012 Mercedes SLS AMG Roadster (along with a couple other already outed Mercedes models), all on display in the video and gallery below.

Oh, and before I go, let me go on the record saying this Super Bowl will be won by the Green Bay Packers.  Dom Capers is a genius; A-Rod’s the best quarterback in the league; and the Packers finally found a running game.  It’s a done deal.

Sorry for the diversion; hit the video and gallery below for the Mercedes Super Bowl ad featuring the first views of the 2012 Mercedes C63 AMG Coupe and the 2012 Mercedes SLS AMG Roadster

Mercedes-Benz USA has decided to advertise during the Green Bay Packers and Pittsburgh Steelers Super Bowl matchup which is certain to be ratings magic.

While Mercedes-Benz will launch five new models this year, only four of them will be featured in the Super Bowl ad. Two of these four models will be making their world debut in the ad, appropriately titled “Welcome.”.

In addition to the Super Bowl ad teaser, we also have a behnd the scenes look at the making of the ad which is significantly more interesting to watch than the paltry “Welcome.” teaser.