Mercedes-Benz USA reported May sales of 20,306 vehicles, a 5.9 % improvement over May 2010, and the best May on record since May 2008. On a year-to-date basis, the 95,458 vehicles sold represent an 8.5 % increase.

The highest volume performers for the month were the E-Class and C-Class model lines. The 9th generation E-Class led the pack with sales of 5,751, up 5% over May 2010. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – continued its strong momentum with sales of 4,936. MBUSA’s compact SUV, the GLK-Class, finished third in volume with monthly sales of 2,214, up 22.1% over last year. Additionally, sales of the versatile R-Class crossover were up 237 % over May 2010.

• Sales of Mercedes-Benz diesel models were up 108.5% for the month (1,147 versus 550) and up 115.8 % for the year (4,722 versus 2,188).

• At the high end, the company sold 21 of its supercar — the SLS AMG — bringing its year-to-date sales to 330.

• Sales of Sprinter Vans also increased by 126.1% for the month, with sales of 1,420 – bringing a year-to-date total of 5,184 (up 102.1 %).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,818 vehicles in May 2011, a decrease of 2.1%. On a year-to-date basis, MBCPO sold 33,450 vehicles, a decrease of 4.1 % over the comparable period last year.

Mercedes-Benz May 2011 Sales Chart

Mercedes-Benz USA today reported April sales of 19,157 vehicles, a 5.1 % improvement over April 2010, and the best April on record since April 2008. On a year-to-date basis, the 75,152 vehicles sold represent a 9.2% increase.

The highest volume performers for the month were the E- and C-Class model lines. The 9th generation E-Class led the pack with sales of 5,342, up 17.9% over April 2010. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers -continued its strong momentum with sales of 5,232, up 13.1% over last year. MBUSA’s versatile SUV, the M-Class, finished third in volume with monthly sales of 1,990.

On the high end, the commanding G-Class was up 29.4% over April 2010, and the company sold 54 of its supercar — the SLS AMG — bringing its year-to-date sales to 309.

Sales of Sprinter Vans increased by 85.8% for the month, with sales of 1,115 – bringing a year-to-date total of 3,764 (up 94.3%).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,093 vehicles in April 2011, a decrease of 8.5% over last year. On a year-to-date basis, MBCPO sold 26,632 vehicles, decrease of 4.7 % over the comparable period last year.

Mercedes-Benz USA (MBUSA) reported March 2011 sales of 22,546 vehicles, a 12.6 percent improvement over March 2010 and the company’s highest March volume and first quarter on record. On a year-to-date basis, the 55,995 vehicles sold represent a 10.7 percent increase.

The highest volume performers for the month were the C- and E-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 6,542, up 8.9 percent over March 2010. The 9th generation E-Class continued its strong momentum with sales of 6,107, up 21.1 percent over last year. MBUSA’s versatile SUV, the M-Class, finished third in volume with sales of 2,792, up 29.6 percent compared to March 2010.

The R-Class crossover also made gains with sales up 76.7% year-to-date, followed by the commanding G-Class, up 59.7% over March 2010. The company also sold 102 of its supercar — the SLS AMG — bringing its year-to-date sales to 255.

Sales of Sprinter Vans increased by 175.1 percent for the month, with sales of 1,062 – bringing a year-to-date total of 2,649 – up 98.1 percent.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,236 vehicles in March, a 7.2 percent decrease when compared to March 2010. On a year-to-date basis, MBCPO sold 19,539 vehicles, a decrease of 3.2 percent over the comparable period last year.

Over the last several months, Mercedes-Benz has been posting very positive sales figures, and February is no exception. Sales of Mercedes-Benz vehicles rose by 10 percent in February, making it the sixteenth month in a row that sales grew at a double digit rate. Compared to 72,110 Mercedes customers worldwide in February 2010, February 2011 saw 79,500 Mercedes-Benz customers worldwide that purchased a passenger vehicle. Since the beginning of the year, Mercedes-Benz deliveries have risen by 17 percent to 162,200 vehicles when compared to 139,100 in January – February 2010.

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Car stated, “After a strong start into the new year, our sales continued to develop positively in February. We were once again able to grow in many markets — particularly in Asia, but also in the U.S., and the other BRIC countries. We expect sales to get another boost in the coming weeks from a number of new products. After premiering at the Geneva Motor Show, the new generation of the high-volume C-Class and the new SLK will hit dealer showrooms at the end of March. The customer response to these two vehicles has already been fantastic.” Starting from summer, additional momentum will be generated by the new C-Class coupe, which also celebrated its premiere in Geneva. Dr. Schmidt: “Based on our recent success, we expect sales to grow significantly in the first quarter, putting us on track to achieve a new sales record in 2011.”

Mercedes-Benz sales continued to rise in China (incl. Hong Kong) in February, with the brand achieving a new sales record of 12,200 units (February 2010: 7,300). Deliveries rose by 66 percent in February and by 77 percent since the start of the year (27,700 units/January-February 2010: 15.700 units). As a result, Mercedes-Benz is the fastest-growing premium brand in China. Last month, high growth rates were also posted in Russia (up 100 percent), Brazil (up 67 percent), and Taiwan (up 61 percent). Moreover, Mercedes-Benz set new sales records in South Korea (up 22 percent), India (up 48 percent), and Australia (up 18 percent).

Mercedes-Benz continued to grow in the U.S. in February, with sales rising by four percent to 15,500 vehicles (February 2010: 14,900). During the first two months of the year, the brand sold 31,900 units, representing an eight percent increase (January-February 2010: 29.600 units).

At 14,800 units, sales of Mercedes-Benz in Germany reached previous year’s level (February 2010: 15,000). With a market share of eight percent, Mercedes-Benz was once again the leading premium brand in Germany. The registration figures of Germany’s Federal Motor Transport Authority (KBA) showed that the new CLS and the S-Class lead the luxury segment last month. The E-Class Coupe and the B-Class were also the market leaders in their respective segments. Since the beginning of the year, Mercedes-Benz has increased its sales in Germany by seven percent to 25,900 units (January-February 2010: 24.200 units). Deliveries in Western Europe were up by eight percent since January, with high growth recorded in the UK (up 49 percent), Belgium (up 25 percent), Switzerland (up12 percent) and Sweden (up 36 percent)

The S-Class continues to be very popular with customers, and it was once again the world’s best-selling vehicle in its comparative segment – despite having to compete with partly much younger model series of its competitors. Sales of the luxury sedan rose by 26 percent to 5,000 units. Mercedes-Benz continues to post sales increases in the E-Class segment as well. It sold a total of 21,800 vehicles in February, representing an increase of 12 percent. Just one month before the market launch of the new generation, the C-Class is meeting with great customer response. The estate posted high growth rates with sales increasing by 39 percent. The SUV models achieved a new sales record. Sales in this segment increased by 27 percent (16,200 units), with all model series recording high double-digit growth. In the year of the start of the new compact car generation, sales in the A-Class and B-Class segment once again did well in February, rising by seven percent (14,500 units).

The smart fortwo continued its good start into the new year by posting sales growth in February as well. Deliveries increased by seven percent to 7,000 units last month (February 2010: 6,600) and by 13 percent since the start of the year (13,700 units/January-February 2010: 12.100 units). In February, growth was particularly high in China, where sales totaled 700 units, or six times more than in the same month last year. The smart fortwo also continues to be successful in Germany and gained market shares with sales rising by 25 percent last month to 1,900 units. This was the twelfth month in a row that the smart fortwo was the Number One car in its respective KBA segment.

Daimler AG (stock-exchange symbol DAI) today presented its preliminary and unaudited results for the year 2010 for the Group and the divisions.

Daimler achieved Group EBIT (earnings before interest and taxes) of €7,274 million in 2010 (2009: minus €1,513 million), bringing the year to a very successful close.

“Daimler managed an excellent comeback last year,” stated Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, at the annual press conference in Stuttgart. “Our goal now is to maintain the level we have reached over the long term and to further improve it wherever possible. We have the right products, technologies and strategies to do so.”

Based on current estimates, Daimler expects EBIT from the ongoing business in 2011 to surpass the level of 2010 significantly.

Financial year 2010

After the prior year had been severely impacted by the financial and economic crisis, earnings in all divisions developed much more positively than had been anticipated at the beginning of 2010. This was due not only to the general market recovery, but in particular to the attractive product range as well as efficiency gains that were implemented. There was an opposing effect on EBIT from increased research and development expenditure.

Special items affecting earnings in the years 2009 and 2010 are listed in the table on page 11 and in the descriptions of the individual divisions.

The positive development of EBIT led to a significant improvement in net profit to €4,674 million in 2010 (2009: net loss of €2,644 million). Earnings per share improved accordingly to €4.28 (2009: loss per share of €2.63).

After Daimler decided not to pay a dividend last year, more than 40% of the Group’s net profit attributable to Daimler shareholders is now to be distributed. On this basis, the Board of Management and the Supervisory Board have decided to recommend to the shareholders for their approval at the Annual Meeting to be held on April 13, 2011 that a dividend of €1.85 per share be paid out. The total dividend payout will then amount to €1,971 million.

Daimler sold a total of 1.9 million vehicles in 2010. The level of the prior year, which had been very low due to the global economic and financial crisis, was thus surpassed by 22%. Group revenue increased by 24% to €97.8 billion; adjusted for exchange-rate effects, there was an increase of 19%.

The free cash flow of the industrial business increased by a significant €2.7 billion to €5.4 billion. Compared with the prior year, the net liquidity of the industrial business grew by €4.7 billion to €11.9 billion.

The size of the workforce increased slightly due to stronger demand. As of December 31, 2010, the Group employed 260,100 people worldwide (2009: 256,407). Of that total, 164,026 were employed in Germany (2009: 162,565). The number of apprentices was 8,841 (2009: 9,151).

In view of the Group’s positive economic development in the year 2010, Daimler’s Board of Management and General Employee Council have agreed that the special efforts made by the workforce in 2010 will be rewarded with a high performance participation bonus of €3,150 per entitled employee of Daimler AG. In the anniversary year of the invention of the automobile, each employee worldwide will also receive a special bonus of up to €1,000, depending on his or her length of time at the Group.

Investments to safeguard the future

Daimler increased its research and development expenditure last year to €4.8 billion (2009: €4.2 billion). Research and development spending totaled €3.1 billion at Mercedes-Benz Cars (2009: €2.7 billion) and €1.3 billion at Daimler Trucks (2009: €1.1 billion).

The main areas of research and development work were new, extremely fuel-efficient and environmentally friendly drive technologies. This included working on the optimization of conventional drive technologies and enhancing their efficiency through hybridization, as well as on electric vehicles with fuel-cell drive and battery power. Another focus was on new safety technologies.

Capital expenditure on property, plant and equipment amounted to €3.7 billion (2009: €2.4 billion). The focus was on investments in new vehicle models and new drive systems. €2.1 billion of the total volume of capital expenditure was in Germany.

The divisions in detail

Mercedes-Benz Cars, comprising the brands Mercedes-Benz, Maybach and smart, increased its unit sales by 17% to 1,276,800 vehicles last year (2009: 1,093,900). As the structure of unit sales shifted toward higher-value models, revenue increased at the significantly higher rate of 29% to €53.4 billion.

The division achieved EBIT of €4,656 million (2009: minus €500 million) and its return on sales was 8.7% (2009: minus 1.2%).

This excellent result is mainly a reflection of the high volume of unit sales following the decline in demand for cars in the previous year. Above all in the United States and China, the Mercedes-Benz Cars division was able to increase its unit sales significantly because of its attractive product range. Other factors with a positive impact on earnings were an advantageous product mix, improved pricing and increased efficiency. An additional positive effect came from lower charges from the compounding of non-current provisions (2010: €140 million; 2009: €657 million). Compared to the prior year, there was higher research and development expenditure.

Daimler Trucks increased its unit sales by 37% to 355,300 vehicles (2009: 259,300). Revenue increased by 31% to €24 billion.

The division’s EBIT amounted to €1,323 million (2009: minus €1,001 million) and its return on sales was 5.5% (2009: minus 5.5%).

This earnings improvement is primarily due to the good development of unit sales with contributions from all major markets (Europe, United States, Latin America and Japan). Earnings were boosted in 2010 also by cost-reducing actions, in particular from the repositioning of Daimler Trucks North America and Mitsubishi Fuso Truck and Bus Corporation, although the implementation of those programs still had a negative impact on earnings of €40 million in 2010 (2009: negative impact of €340 million).

In addition, EBIT for 2010 includes expenses relating to the reassessment of long-term warranty and service obligations as well as higher expenditure for research and development. There was an opposing, positive effect from income of €160 million recognized at Daimler Trucks North America in connection with the adjustment of health-care and pension plans. Lower charges from the compounding of non-current provisions also had a positive impact (2010: €58 million; 2009: €241 million).

Mercedes-Benz Vans sold 224,200 vehicles (2009: 165,600). Revenue of €7.8 billion was also a significant increase compared with the prior year (2009: €6.2 billion).

The division achieved a significant earnings improvement with EBIT of €451 million (2009: €26 million). Its return on sales of 5.8% was well above the prior-year figure of 0.4%.

The positive earnings trend resulted primarily from increased unit sales, especially in Western Europe, the United States and China, and also from better pricing. Charges from exchange-rate effects were more than offset by sustained efficiency improvements.

Daimler Buses posted unit sales of 39,100 complete buses and bus chassis (2009: 32,500). Revenue amounted to €4.6 billion (2009: €4.2 billion).

The division increased its EBIT to €215 million (2009: €183 million) and achieved a return on sales of 4.7% (2009: 4.3%).

This earnings development mainly reflects the substantial increase in deliveries of bus chassis in Latin America. There were opposing effects from lower unit sales of complete buses in Western Europe and North America.

Daimler Financial Services’ worldwide contract volume of €63.7 billion was 9% above the prior-year level. Adjusted for exchange-rate effects, it grew by 3%. New business increased compared with the prior year by 17% to €29.3 billion. Adjusted for exchange-rate effects, the increase was 11%.

This division also significantly improved its earnings to €831 million (2009: €9 million). Its return on equity was 16.1% (2009: 0.2%).

The increase in earnings after crisis year 2009 was mainly caused by lower expenses for risk provisions and higher interest margins. There were opposing, negative effects in 2010 from expenses of €82 million related to the restructuring of business operations in Germany. An additional factor was that the division disposed of non-automotive assets that were subject to leasing agreements, resulting in an expense of €9 million (2009: expense of €100 million).

The reconciliation of the divisions’ EBIT to Group EBIT reflects the proportionate share of the results of the equity-method investment in EADS, other corporate gains or losses, and the effects on earnings of eliminating intra-group transactions between the divisions.

Daimler’s proportionate share of the net loss of EADS amounted to an expense of €261 million (2009: income of €88 million). The sharp deterioration is mainly due to the additional provisions recognized at EADS in its 2009 consolidated financial statements in connection with the A400M military transport aircraft (minus €237 million). Negative exchange-rate effects were also a factor.

The income of €30 million recognized at corporate level in 2010 (2009: expense of €486 million) primarily reflects a gain of €265 million on the sale of Daimler’s 5.3% equity interest in Tata Motors and pre-tax income of €218 million related to the positive outcome of a legal dispute involving Daimler AG in October 2010. It also includes expenses totaling €125 million for the anniversary bonus and €88 million for the capital increase for the Daimler and Benz Foundation as well as additional expenses in connection with legal proceedings in 2010.

Outlook

According to current estimates, worldwide demand for motor vehicles will continue to grow this year, but no longer as dynamically as in 2010. The global car market could expand by 5 to 7%, thus reaching a new record volume. The Asian emerging markets and in particular the Chinese market will continue to play a major role. But the outlook remains mixed for the triad markets of Western Europe, the United States and Japan. The US market should continue its recovery, while the best that can be expected for car sales in Western Europe is that they remain at the prior-year level. In Germany, however, significant growth is now to be expected following the double-digit market decline in 2010. On the other hand, the Japanese car market is unlikely to equal its artificially high level of 2010, which was boosted by state incentives for car buyers.

Worldwide demand for commercial vehicles in 2011 will probably feature sharply differing market developments in the triad markets and in the other regions. Market recovery is expected to accelerate in the triad of Western Europe, the United States and Japan, especially in the segment of medium-duty and heavy-duty trucks. Market growth of 20 to 25% is anticipated for the NAFTA region. Demand for trucks in Europe should increase by 15 to 20%. Following the expiry of state incentive schemes in autumn 2010, moderate volume growth is expected for the Japanese market for medium and heavy-duty trucks. Demand for trucks outside the triad will be primarily determined by the Chinese market. Since the state incentive program expired in China at the end of 2010, demand is expected to decline this year.

In view of the continuation of generally good market prospects as well as numerous model changes and new products, Mercedes-Benz Cars anticipates further growth in unit sales by the Mercedes-Benz brand. Thanks to its up-to-date and competitive model range, the division will profit also in the year 2011 from the strong demand for the

E-Class models and from the market success of the S-Class. Another factor is that the new version of the CLS coupe has been delivered to customers since late January 2011. As of March, the new generation of the C-Class sedan and station wagon and the new SLK roadster will provide additional sales impetus. The C-Class coupe will follow in June, the new version of the M-Class will be launched in September, and the roadster version of the Mercedes-Benz SLS AMG will follow in the fourth quarter. In November, the new B-Class will be launched – the first model of four new vehicles in the compact-car segment.

Furthermore, the highly efficient four, six and eight-cylinder engines and the eco-start-stop technology will be introduced in additional models. With the new generation of the C-Class, for example, the C 220 CDI will be available with fuel consumption of just 4.4 liters per 100 kilometers and CO2 emissions of 117 g/km.

For the smart brand, due to the full availability of the new-generation smart fortwo, unit sales are anticipated in the magnitude of the year 2010.

Daimler Trucks assumes that it will increase its unit sales substantially again in 2011. Expectations for unit sales are based on the numerous new products, including the new Atego and the Atego BlueTec Hybrid, both of which were voted Truck of the Year 2011. The new version of the Axor is the first truck of its class in the upper performance range in Germany to be fitted with Mercedes PowerShift transmission as standard equipment. PowerShift optimizes fuel consumption and enhances driving comfort. BLUETEC technology, which has already proven its worth for several years in Europe, was successfully introduced in new engines in the United States and Canada in 2010. The division assumes that with these new engines, it will profit even more from the replacement of aging vehicles that is expected in North America. In November 2010, the all-new Canter light-duty truck was launched, setting new standards in terms of economy, environmental compatibility, safety and design. The Fuso Canter Eco Hybrid is Number 1 for fuel efficiency among trucks up to 5 tons in Japan, and is now available also in Australia, Ireland and Hong Kong.

The wide range of safety technology was expanded for Mercedes-Benz trucks with the second generation of Active Brake Assist, which can initiate an emergency braking procedure also before stationary obstacles if required.

At Mercedes-Benz Vans, the positive sales trend should continue this year. On the product side, demand will be boosted by new generations of the Vito and Viano and additional BlueEFFICIENCY models. Production in Argentina will change over by the end of the year 2011 to the current Sprinter model generation, thus significantly upgrading the product range in South American markets. Furthermore, the Sprinter will be launched in China this year. By means of local production, it is intended to significantly increase unit sales in that market with great potential for the future. In this context, the 50:50 joint venture Fujian Daimler Automotive will produce a bus version of the Sprinter in addition to the Vito and Viano starting in 2011.

Daimler Buses assumes it will maintain its globally leading position for buses above 8 tons with innovative and high-quality new products. The division expects to achieve unit sales similar to the high levels of 2010. But due to the limited scope for growth of its key markets of Western Europe and Latin America, any increase will be rather moderate.

Daimler Financial Services anticipates further growth in 2011 in the financing and leasing business as well as with insurance and fleet management. The division is continually expanding its product offering and combines individual financial services elements into attractive mobility solutions.

The bassumes that its total unit sales will rise and that revenue will grow at a more moderate rate in 2011. The growth will probably be driven by all the automotive divisions.

These growth opportunities are connected with challenges. The year 2011 will feature high expenditure for new products and technologies and to penetrate new markets. The revival of the world economy is likely to lead to rising prices for oil and other raw materials that are important for Daimler. On the exchange-rate side, volatility will remain high. However, the risks arising for Daimler’s business from severe fluctuations in exchange rates have already been largely hedged for 2011.

On the basis of current assessments, Daimler expects to post EBIT from the ongoing business in 2011 significantly in excess of the level of the year 2010.

In the coming years, the earnings of the individual divisions and thus of the entire Group are to be improved, and return targets are to be achieved on a sustainable basis. The Group intends to profit to an above-average extent from the anticipated growth of automotive markets.

As of the year 2013, Daimler aims to achieve on a sustained basis an annual average return on sales for its automotive business of 9% over market and product cycles. This is based on target returns on sales for the individual divisions of 10% for

Mercedes-Benz Cars, 8% for Daimler Trucks, 9% for Mercedes-Benz Vans and 6% for Daimler Buses. For the Daimler Financial Services division, the Group has set a target return on equity of 17%.

In the years 2011 and 2012, Daimler will spend a total of €20.4 billion on research and development activities (€10.3 billion) and investment in property, plant and equipment (€10.1 billion). This is approximately €5.3 billion more than in the years 2009 and 2010. Among other things, substantial amounts are planned for the expansion of production capacities in the United States, China, India and Hungary.

Against the backdrop of rising production volumes and the targeted productivity advances, Daimler assumes that the total number of persons employed by the Group will increase slightly in 2011.

Table: Earnings in both years were affected by special items, which are listed in the following table:

* Expenses relating to the EADS A400M military transport aircraft are not included in the calculation of EBIT from the ongoing business.

Mercedes-Benz USA (MBUSA) continued its strong momentum of the past year with a 14% increase for January 2011 (17,273 vs. 15,158), making this the second strongest January in the company’s history.

Strong demand in both the Mercedes-Benz passenger vehicles and SUVs fueled sales for the month, including diesel models which were up as a group by 136 percent over January 2010. The 9th generation E-Class was the volume leader with sales of 4,759, a 24.5 percent increase over last year, followed by the C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – with sales of 4,172, a 3.6 percent increase over last year. Rounding out the top three volume lines is the popular M-Class SUV, which posted monthly sales of 2,484, a 28.9 percent over last January.

Notable sales at the high-end were the flagship CL-Class coupe, up 72.6 percent over last January and the SLS AMG supercar, 70 of which were retailed in January.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,443 vehicles in January, 3.4 percent over 2010.

Mercedes-Benz January 2011 Sales Chart

Sales of Mercedes-Benz passenger cars developed positively throughout 2010, with double-digit increases recorded every month. As a result, the brand had already surpassed its 2009 sales volume by the end of November. The fourth quarter has been the best quarter in the company’s history, with deliveries of 313.700 units, an increase of 14 percent. Worldwide sales of Mercedes-Benz passenger cars rose 15 percent in 2010, to 1,167,700 units (2009: 1,012,300). In December, the brand managed to increase sales by double-digit figures for the fourteenth month in a row: 108,100 units were sold, an increase of eleven percent compared to December 2009 which was itself a very good month (97,700 units).

Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars: “We were extremely successful this past year, exceeding practically all of our targets, some quite considerably. Our sales in many markets developed much better than expected. This means that our forecast for achieving sales growth of at least ten percent for

Mercedes-Benz in 2010 turned out to be more than correct. Our growth outperformed that of the global passenger car market as a whole, which is why we were able to gain market shares. The year was marked by the success of the E-Class and S-Class in particular, as well as high growth rates mainly in China and the other BRIC countries. We are also very satisfied with our performance in the U.S.”

Product offensive to generate positive momentum in 2011

Zetsche on the outlook for 2011: “Prospects are looking very good for Mercedes-Benz in the new year. We’ve got an attractive and competitive model lineup and expect to generate additional momentum with a wide range of new products.”

The 2011 product offensive will kick off with the market launch of the new CLS on January 10. Incoming orders for this vehicle already indicate that the model’s past success will continue. With its combination of fascinating design, high quality, extensive safety features, and outstanding efficiency, the CLS completely embodies the brand values of Perfection, Fascination, and Responsibility. The offensive continues in the spring with the new generation of the brand’s highest volume model, the C-Class, which will further boost sales momentum, as will the new SLK and the new C-Class coupe. The fall of 2011 will see the launch of the new M-Class, a model that will stimulate additional demand in the SUV segment. The offensive will continue at the end of the year with the new B-Class — the first model of the new compact-vehicle generation. Mercedes-Benz will also pursue the introduction of its new and highly efficient four, six, and eight-cylinder engines, as well as its standard start-stop feature. Highlights here will include the C 220 CDI BlueEFFICIENCY from the new-generation C-Class series with a fuel consumption of only 4.4 liters per 100 km and CO2 emissions of 117 grams.

China: Sales more than doubled – premium brand with highest growth rate; other BRIC countries with sales increases of 40 to 80 percent

In 2010, Mercedes-Benz set new sales records every month in its third-largest single market, China (incl. Hong Kong), posting higher rates of growth than its key competitors. The original sales target of 120,000 units had already been exceeded at the end of November. Deliveries for full-year 2010 in China totaled 148,400 passenger cars, or more than double the number of units (+112%) sold in the prior year (70,100 units). A total of 18.300 customers opted to purchase a passenger car from the brand with the star in December, an increase of 94 percent from December 2009 (9,500 units).

Mercedes-Benz also recorded very high growth rates in many other markets besides China. The premium segment in India for example was marked by dynamic development in 2010. Mercedes-Benz sales reached the record level of 5,800 units, an increase of 80 percent, which was well above expectations. Mercedes-Benz achieved record sales in Russia as well (19,700 units; +64%). In Brazil, deliveries increased by 46 percent to 7,500 units. Record sales were also posted in South Korea (16,500 units; +86%) and Turkey (12,300 units; +27%). In South Africa (22.300 units; +16%), Mercedes-Benz was the market leader in 2010. Mercedes-Benz was also very successful in Australia (18,900 units; +19%) and Taiwan (7,200 units; +49%).

14 percent growth in the U.S. – Mercedes-Benz gains market shares; market leader in Canada

Mercedes-Benz exceeded its original sales target of 200,000 units in the U.S. in 2010. The brand delivered 216,400 passenger vehicles in its second-largest single market, an increase of 14 percent (2009: 190,600 units). This result enabled Mercedes-Benz to gain market shares. In December, sales rose slightly to 20,100 units – despite a strong December in the prior year (December 2009: 20,000 units). A new sales record was posted in Canada, where Mercedes-Benz was the market leader and delivered 28,100 cars to customers in 2010, an increase of 16 percent.

Germany: Mercedes-Benz remains the number one premium brand

Mercedes-Benz was once again by far the best-selling premium brand in Germany in 2010. Market share in the country rose considerably, to 9.6 percent. The brand also recorded an eleven percent sales increase in the fourth quarter. As expected, and against the background of a strongly declining overall market (minus 23 percent), sales of Mercedes-Benz in 2010 reached the same level as in 2009: 265,000 units were delivered to customers (2009: 265,500 units). Mercedes-Benz sales in Western Europe (excluding Germany) totaled 291,900 passenger vehicles (2009: 286,100 units) in 2010, an increase of two percent. Sales were up from the prior year in several markets, including the UK and Spain. In Portugal Mercedes-Benz recorded an increase of 36 percent with sales of 9.100 units and marked the best year in the company’s history.

E-Class convertible completes E-Class family; high growth rates for the sedan, estate, and coupe

The completion of the E-Class family with the addition of the E-Class convertible in the spring of 2010 was one of the major highlights of 2010. A total of 20,800 units of the model were sold last year. All the other E-Class models also met with a huge response in 2010: The sedan attracted 208,400 customers, or 32 percent more than in the prior year, while sales of the estate more than doubled (44,400 units; +157%). Both models were the market leaders in their respective segments in 2010. The coupe was also very popular (49,600 units; +39%).

S-Class: Setting standards for sales and efficiency in its segment

Besides the success of the E-Class, high growth rates for the S-Class also contributed to the brand’s high value model mix in 2010. A total of 66,500 customers opted for the luxury sedan. This increase of 25 percent was very impressive given the new model launches by competitors. In 2010 Mercedes-Benz not only came out ahead of its competitors in this segment in terms of S-Class sales, but also took the lead in efficiency: With fuel consumption of only 5.7 liters per 100 km, the S 250 CDI BlueEFFICIENCY is the most economical luxury sedan in the world. The S 350 BlueTEC is one of the cleanest diesels worldwide and recently achieved five stars in the ADAC EcoTest as the first vehicle in its class.

Additional momentum was generated in 2010 by the new CL, which recorded a sales increase of 53 percent following the model’s market launch in the fourth quarter. In the spring of 2010, Mercedes-Benz presented the facelifted Maybach with a much broader range of new equipment features for the high-end luxury sedan segment. Despite a pause in production due to the facelift, Daimler was able to sell around 200 Maybach vehicles last year, matching the previous year’s level.

C-Class sedan again market leader worldwide; record SUV sales

Mercedes-Benz’ best-selling model, the C-Class, was very successful in 2010 – the last year ahead of a facelift for the series. Deliveries of the sedan rose eleven percent to 250,600 units, making the vehicle the market leader in its segment. The estate was also very popular in 2010 (62,900 units; +9%).

All Mercedes-Benz model ranges in the SUV segment were successful in 2010, leading to a new sales record (200.500 units; +17%). The GLK played a major role by setting a sales record with an increase of 20 percent. Also performing extremely well were the new-generation R-Class (+7%), the M-Class (+12%), the GL-Class (+28%), and the G-Class (+19%).

A-and B-Class maintain success; zero-emission vehicles now in series production

The Mercedes-Benz A- and B-Class performed well in the final year before the launch of the first model of the new compact-vehicle generation. Sales of the two models increased from the prior year, totaling 222,400 units (2009: 219,300). The A-Class

E-Cell with its electric drive system, and the B-Class F-Cell with its fuel cell drive demonstrate Mercedes-Benz’ innovative power and technology leadership in the field of alternative drive systems. Both models are already manufactured under series-production conditions – the first B-Class F-Cell units were delivered to customers in Europe and the U.S. at the end of last year, while deliveries of the A-Class E-Cell will start at the beginning of 2011.

smart fortwo: Pioneer in electric mobility

Small-series production of the smart fortwo electric drive started in the fall of 2009. High demand for the model caused the production target for 2010 to be raised to 1,500 units, half of which had already been delivered by the end of the year. Global sales of the smart fortwo totaled 97,500 units in 2010 (2009: 117,000 units; -17%). The sales development of the smart fortwo was highly influenced by strong declines in the comparative class of vehicles, especially in the key smart markets of Germany, Italy, and France. Nevertheless, the innovative two-seater remained at the top of its segment for ten consecutive months in Germany, for example. The model is also very popular in China, where it initially went on sale in April 2009. A total of 3,900 smart fortwo were delivered in China in 2010, or more than twice the number sold in the prior year (+116%).

Mercedes-Benz USA has reported its highest November sales volume since 2007 with sales of 19,037 vehicles sold, an increase of 13.3% for the month. On a year-to-date basis, sales increased 19.4% to 203,468 vehicles.

Impressive gains continued for MBUSA in both the Mercedes-Benz passenger car and light-truck categories. The strongest performer for the month was the 9th generation E-Class with sales of 4,986 bringing its year-to-date total to 55,869 (up 25.4%). The popular and sporty C-Class followed with sales of 3,930 and the versatile M-Class SUV rounded out the top three volume performers with sales of 3,470 for the month.

Sales at the high end continued strong with sales of the flagship Mercedes-Benz CL coupe up 159.2%. Also showing strong gains for the month were the elegant CLS coupe up 130.8% and the commanding G-Class SUV up 67.6%. The company also sold 36 of the newly launched supercar – the SLS AMG – bringing its year-to-date sales to 451.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,275 vehicles in November, up 35.6 % compared to November 2009 sales of 5,369 vehicles. Year-to-date sales for the MBCPO program were 74,363 – a 11.3 % increase over 2009 year-to-date sales (66, 788 vehicles) during the same timeframe.

Worldwide demand for Mercedes-Benz passenger cars continues to increase, with 100,500 units sold in October (October 2009: 88,400). Deliveries once again showed double-digit growth, with a gain of 14 percent. This means that Mercedes-Benz also recorded strong growth last month compared to the prior year, even though sales had grown again in October 2009 for the first time following the crisis, particularly in the United States. A total of 954,400 Mercedes-Benz brand vehicles have been delivered to customers since the beginning of this year, up 16 percent over the figure for January to October 2009 (826,000 units).

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “We got the fourth quarter off to a successful start with a strong increase in sales. October marked the twelfth time in a row that we were able to record double-digit sales growth. Our success in Germany played a major role in this development. We attained a market share of 11.1 percent here, representing the highest level since October 2008. Worldwide, we want sales of Mercedes-Benz to record at least ten percent growth for 2010.” This is based on rising demand in the markets of Asia and the BRIC countries, the growth of Mercedes-Benz in the U.S., and attractive new products. The new generation of the R-Class and the CL, for instance, were well received by the customers in October: sales of the R-Class doubled compared to October 2009 and the CL-Class recorded double-digit growth.

Mercedes-Benz was successful in all regions in October. In Germany, Mercedes-Benz bucked the downward trend of the overall market (minus 20 percent) by increasing sales by 14 percent to 27,000 units (October 2009: 23,600). Mercedes-Benz thus gained more market share than any other premium automaker and clearly remains the strongest premium manufacturer in its home market. A total of five models were number one in their segment in the new car registration statistics from Germany’s Federal Motor Transport Authority (KBA): the S-Class, the E-Class coupe, the C-Class, the B-Class and the smart fortwo. In Western Europe, sales of Mercedes-Benz increased by three percent in October to 48,900 units (October 2009: 47,500). Mercedes-Benz succeeded in performing better than the total market for example in France, UK, Italy and Spain.

In China (including Hong Kong), Mercedes-Benz once again set a new sales record of 13,500 passenger vehicles (October 2009: 6,600), thus doubling its last-year result (up 105 percent). Growth since January is now at 122 percent. Mercedes-Benz continues to grow faster in China than its competitors in the premium segment. Mercedes-Benz is also picking up the pace in the other Asian markets, such as South Korea (up 42 percent), Australia (up 20 percent), and Taiwan (up 38 percent). Very high growth rates were also recorded in all of the other BRIC countries: Brazil (up 88 percent), Russia (up 58 percent), and India (up 65 percent).

Despite the high sales volume in October 2009, deliveries in the U.S. were up slightly last month (18,400 versus 18,200). A total of 178,100 passenger vehicles have been handed over to customers in the U.S. since the beginning of the year, 16 percent more than in the same period last year (January-October 2009: 153,600). Mercedes-Benz thus remains the German premium brand with the highest sales volume in its second-largest market since the start of the year. Mercedes-Benz also enjoyed another record month in Canada, where sales rose to 2,200 passenger vehicles.

From compact cars to SUVs, Mercedes-Benz grew in all product segments in October. Sales of the S-Class sedan rose by 28 percent to 6,000 units, and retained the top position in its segment from January to October despite new models from the competition. The growth amounts to 29 percent since the start of the year. The new generation of the CL is also being very well received by the market, with sales up by 13 percent. The E-Class continues to be very popular as well, with the sedan and the estate leading their respective segments since January. Customer deliveries totaled 20,800 units, an increase of 17 percent over the previous year. Deliveries were up 52 percent in the first nine months of the year. The C-Class sedan also maintained market leadership from January to October and recorded a gain of 16 percent last month. The estate set a new record, sales were up 21 percent. Mercedes-Benz also set a new record for SUV sales, with 18,400 customers (up 22 percent) choosing a model from this segment in October. All model ranges recorded growing sales numbers: the GLK (up 27 percent), the M-Class (up seven percent), the R-Class (up 100 percent), the GL (up 28 percent), and the G-Class (up eleven percent). Sales of the A-Class and B-Class increased four percent over the previous year to 19,700 units.

A total of 7,900 smart fortwo were handed over to customers last month (October 2009: 9,300, minus 15 percent). Sales of the smart fortwo are being affected by strong declines in its market segment, particularly in the large smart markets of Italy, Germany, France and Spain. Nevertheless, the smart succeeded in gaining market share in many markets since the beginning of the year, including Germany and Italy. In Germany, October marked the eighth time in a row that the smart fortwo was the best-selling small car in its segment, which declined by 42 percent overall. The company expects to sell around 100,000 units of the smart fortwo in 2010.

Mercedes-Benz USA (MBUSA) today reported its best month of the year with September sales of 20,666 boosting year-to-date sales 22% ahead of last year. The September volume made this the second highest September on record for MBUSA.

The 9th generation E-Class led the month with sales of 5,608 (up 47.1%) – bringing the year-to-date total to 44,730 (up 67.3%). The sporty C-Class followed suit with sales of 5,196 and the versatile M-Class SUV rounded out the top three volume performers with sales of 2,780 for the month.

Sales at the high end were equally strong with sales of the flagship S-Class up 55.2%; the GL-Class SUV up 52.6% and 35 of the newly launched supercar – the SLS AMG – bringing its year-to-date sales to 356.

On a year-to-date basis, the company sold 165,355 new vehicles, an increase of 22.1 % over last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,248 vehicles in September, up 17.5% compared to September 2009 sales of 5,318 vehicles. Year-to-date sales for the MBCPO program were 60,968 – a 7.5 % increase over 2009 year-to-date sales (56,728 vehicles) during the same timeframe.

Sales at Mercedes-Benz continue to improve, rising by 17 percent in July. This marked the ninth month in a row that sales have increased at a double-digit rate. Global deliveries to customers amounted to 97,700 units last month (July 2009: 83,500). As a result, sales now total 654,400 units since the beginning of the year (January-July 2009: 566,600), representing an increase of 16 percent.

“Our sales figures continue to rise — after a successful first half of the year, the second half has now also begun extremely well with a high growth rate,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “Starting this fall, a range of attractive new models will join the E- and S-Class to provide us with additional momentum. The new generation of the R-Class, for example, has met with a very good customer response, and the thoroughly updated CL will ideally supplement our lineup in the luxury segment.” In addition, Mercedes-Benz is gradually introducing its new and especially efficient six- and eight-cylinder gasoline engines in all model ranges, from the C-Class up. The high-tech direct injection gasoline engines are combined with an enhanced 7GTRONIC automatic transmission with an integrated standard start-stop function. Dr. Schmidt adds: “Our strong product range puts us in a very good position, which is why we can look ahead with optimism. We want sales at Mercedes-Benz to grow at a double-digit rate in full-year 2010.”

Mercedes-Benz made great gains in many automotive markets in July. The brand had its best month ever in China (incl. Hong Kong), where it sold 14,600 passenger vehicles (July 2009: 4,800), an increase of 205 percent compared to the same month last year. As a result, Mercedes-Benz remains the fastest-growing premium brand in China. Mercedes-Benz achieved its biggest gains last month in the dynamically growing market of South Korea, where 1,300 customers bought a vehicle bearing the Mercedes star. This was five times the number sold in July of last year (plus 446 percent). Within the Asia/Pacific region, sales also rose substantially in Australia (plus 48 percent). Mercedes-Benz in July also achieved its best month ever in Russia (plus 116 percent). Record sales were posted as well in India (plus 142 percent) and Turkey (plus 155 percent).

The U.S. market continues to be a key pillar for the success of Mercedes-Benz in the second half of the year. In July, Mercedes-Benz boosted sales in the country by seven percent, to 17,400 units (July 2009: 16,200). The brand has handed over a total of 121,000 vehicles to customers since the beginning of the year (January-July 2009: 101,300), representing an increase of 20 percent. This performance makes Mercedes-Benz the German premium brand with the highest sales volume in the U.S. since the start of this year. Within North America, Mercedes-Benz posted record sales in Canada, where 16,400 units were handed over to customers during the first seven months of the year, an increase of 18 percent compared to the same period in 2009. Mercedes-Benz thus remains market leader in Canada.

With a market share of 10.3 percent in July, Mercedes-Benz has maintained its position as the best-selling premium brand in Germany. In a strongly declining automotive market (minus 30.2 percent), the brand once again gained substantial market shares. Mercedes-Benz sold 23,600 passenger vehicles in Germany last month, thus nearly matching the level reached last year (July 2009: 24,000). The S-Class, the E-Class, the E-Class coupe, the B-Class, and the smart fortwo all had the largest number of new vehicle registrations in their respective segments in Germany.

Mercedes-Benz sold 47,100 vehicles in Western Europe in July (July 2009: 48,300, minus three percent). The brand managed to improve sales in many markets, posting a particularly big increase in the UK, where sales rose by 10 percent.

Among the various model ranges, the E-Class and the S-Class once again contributed the most to boosting Mercedes-Benz sales worldwide in July. A total of 19,200 E-Class sedans were handed over to customers, an increase of 34 percent. That result once again put the model ahead of its competitors. The same is true of the new estate, of which four times as many were delivered to customers in July than in the same month of last year (plus 303 percent). More than 300,000 E-Class sedans, estates, coupes, and convertibles have been delivered since the new E-Class was launched on the market. The S-Class sedan was also very successful last month. The luxury sedan was bought by 5,500 customers, 47 percent more than in July 2009.

The C-Class sedan is also in great demand, becoming the best-selling vehicle in its class in July. A total of 22,200 units were sold, an increase of 15 percent. All in all, more than one million C-Class sedans and estates of the current model range have been handed over to customers to date. In July, all models of the SUV segment posted gains as well. The most sought-after vehicles in this segment were the M-Class, sales of which rose by 22 percent to 5,000 units, and the GLK which sales increased by 13 percent to the record level of 6,300 units. Sales in the SUV segment totaled 14,600 units, an increase of 18 percent on the result last year.

A total of 8,400 smart fortwo were sold in July (July 2009: 10,400 units, minus 20 percent). The company expects demand for the innovative two-seater to pick up again in the third quarter due to the market launch of the new generation of the smart fortwo.

Mercedes-Benz USA (MBUSA) today reported July sales of 18,048 vehicles, an increase of 11.2% for the month, with a 23.4% increase on a year-to-date basis.

Impressive gains continued in both the Mercedes-Benz passenger car and light-truck categories. The strongest performer for the month was the 9th generation E-Class, introduced last spring, with sales of 5,462 – bringing it’s year-to-date total to 33,240 (up 82.1% YTD). This was followed by the popular C-Class – the gateway to the Mercedes-Benz brand for younger as well as first-time Mercedes-Benz buyers – with sales of 5,309 for the month. The versatile M-Class SUV rounded out the top three volume performers with sales of 1,973 for the month.

Also showing strong gains in July is the spacious R-Class crossover (up 772.2%), the commanding GL-Class SUV (up 39.7%) and the flagship S-Class sedan (up 22.1%). The company also sold 47 of its newly launched supercar, the SLS AMG, bringing its year-to-date sales to 265.

On a year-to-date basis, the company sold 125,015 new vehicles, an increase of 23.4 % over last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,909 vehicles in July, up 12.4% compared to July 2009 sales of 6,145 vehicles. Year-to-dat sales for the MBCPO program were 48,231 – a 7 % increase over 2009 year-to-date sales (45, 095 vehicles) during the same timeframe.

Since its launch, the new Mercedes-Benz E-Class has been thrilling customers around the world, and more than 300,000 units been delivered to date. Says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “The new E-Class is a great success, setting standards not only for safety, comfort and efficiency, but also for market acceptance. This is demonstrated by the fact that each of the four models – the sedan, the estate, the coupe and the convertible – is currently the world’s best-selling vehicle in its comparative class. We are delighted about the positive customer response to the new E-Class models since they are essential to the success of Mercedes-Benz.”

Around 230,000 sedans, 28,000 estates, and 60,000 coupes and convertibles of the new E-Class family have been delivered to customers to date. The sedan was launched in March 2009, followed by the coupe two months later in May and by the estate in November. The market introduction of the convertible in March 2010 completed the model family, ensuring that Mercedes-Benz now offers an unparalleled range of products in this segment.

The sedan took the global lead in its comparative class only one month after its market launch and has since then successfully held this position. The vehicle is way ahead of its competitors, with a market share of more than 50 percent in Germany, around 40 percent in the rest of Western Europe, and over 30 percent in the U.S. In the first half of 2010, Mercedes-Benz sold 101,700 E-Class sedans worldwide, an increase of 62 percent on the same period last year. A long wheelbase version of the E-Class sedan was recently introduced to the Chinese market, which will further help boost sales.

The E-Class coupe is also very popular with customers and posted high growth rates during the first six months of the year. The biggest market for the E-Class coupe is the United States, which accounts for about 20 percent of total sales, followed by Germany, the UK and China. The new E-Class convertible, which was recently launched, has also met with an outstanding response, becoming the global market leader in its segment only two months after it was introduced.

The E-Class estate is also very well received, with sales growing at double-digit rates or more in nearly all markets during the first half of the year. In Germany, which is its most important market, the vehicle is by far the most popular estate in its segment. At 21,500 units, Mercedes-Benz delivered more than twice as many vehicles (plus 124 percent) in the first half of 2010 as in the same period last year.

The current E-Class’ predecessor, the 211 series, was also successful worldwide. A total of 1.6 million sedans and estates were delivered to customers in the six years following the vehicle’s launch. Over the past 60 years, the eight generations of the E-Class have thrilled twelve million customers worldwide.

The E-Class vehicles for global markets are manufactured at two German plants: the Bremen plant, which produces the coupe and the convertible, and the Sindelfingen plant, which manufactures the sedan and the estate. The long wheelbase version of the E-Class sedan is manufactured by Beijing Benz Automotive Co., Ltd. for the Chinese market.

Mercedes-Benz posted record sales in India in the first half of 2010 and high growth rates enabled it to gain substantial market share. Sales rose by 69 percent in the first six months of the year and a total of 2,500 vehicles were delivered to customers. Mercedes-Benz saw sales climb by 83 percent in June alone.

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “Sales substantially exceeded our expectations in the first half of 2010, supported in particular by the success of the new E-Class. We are currently the strongest premium brand in India and we want to build on our success in the second half of the year and expand our market position. As was the case in the first six months, we are also aiming to achieve record sales for the full year 2010.” Mercedes-Benz sold a total of 3,200 units in India in 2009.

India is currently the third-largest automotive growth market in the world. “We expect India’s premium segment to grow more rapidly than the market as a whole in the coming years,” says Schmidt. “Mercedes-Benz aims to have a corresponding share of this growth. The basis for this growth is a large number of attractive products. We offer customers a broader range of products than any other premium brand. Currently we have supplemented this lineup with another fascinating vehicle: The Mercedes-Benz SLS AMG super sports car is available in India now.” In India, Mercedes-Benz offers a total of 30 models in eleven product segments.

The new E-Class was introduced to the Indian market in October 2009. Like the S-Class sedan, the E-Class sedan took the lead in its segment in the first half of 2010. Sales of the E-Class sedan jumped by 109 percent in the first six months of the year to 1,000 vehicles. Sales of the S-Class sedan grew by 25 percent during this period. The M-Class was also the top-selling car in its segment during the first half of the year, sales of the SUV increased by 30 percent. The C-Class sedan posted strong growth as well, with sales increasing by 53 percent and was the market leader in its segment in June.

Mercedes-Benz has had a presence in India since 1954. In 1995, the company became the first premium automaker to set up its own production facilities in the country. This was followed a year later by the opening of a research and development center in Bangalore. The company also maintains a procurement office in the country. In 2009, the company created the framework for future expansion by opening a new production facility for cars and commercial vehicles in Chakan/ Pune. The plant manufactures vehicles for the Indian market. The sales network is being continuously expanded and now consists of over 50 centers in 26 cities. Daimler Financial Services, the financial services division of Daimler AG, is now also preparing its entry into the Indian market.

Last month, Mercedes-Benz recorded the best month of June in the history of the company: With 113,300 units delivered (2009: 100,300), sales increased 13 percent worldwide, surpassing expectations. In the first half of the year, sales of Mercedes-Benz passenger cars were up 15 percent compared to the result in the same period last year, with 556,700 vehicles (2009: 483,300) handed over to customers.

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “In June we succeeded in boosting our sales by a double-digit percentage for the eighth time in a row. With growth of 15 percent, we successfully mastered the first half of the year. Compared to last year, our sales were up in every region, the main growth drivers were the E- and S-Class. We are also in an excellent position to do well in the months ahead and plan to continue Mercedes-Benz’ success with a significant increase in the third quarter.” The basis for this remains above all the E-Class and S-Class as well as the positive development of Mercedes-Benz in its two biggest foreign markets, the United States and China.

A key factor for the record-breaking sales in June was the rapid growth in China, where Mercedes-Benz was the premium brand with the strongest growth. Last month 13,700 passenger cars (June 2009: 4,900) were sold in the country, a sales increase of 177 percent. During the first six months of the year sales rose by 120 percent to 60,500 units (2009: 27,500). In the other BRIC countries – Brazil (plus 73 percent), Russia (plus 76 percent) and India (plus 83 percent) – a growth rate in the high double digits was recorded last month. This applies accordingly for the first half of the year. In the Asia/Pacific region, sales in Japan climbed by 27 percent last month, and by 15 percent in the first half of the year. In South Korea, Mercedes-Benz was able to more than double sales in June (plus 174 percent) and also during the first half of the year. Since the beginning of 2010, Mercedes-Benz has also posted strong sales increases in Australia (plus 22 percent) and in the World Cup host country, South Africa, (plus 23 percent).

Also contributing greatly to the improved sales results was the continuing strong demand in the U.S., where Mercedes-Benz was the fastest-growing premium brand in June. Sales rose by 21 percent to 18,300 units (2009: 15,200). Sales in the first half of the year totaled 103,700 passenger cars (2009: 85,100), an increase of 22 percent. Mercedes-Benz has thus been the German premium brand with the highest sales volume in the U.S. since the beginning of this year. In Canada, sales of Mercedes-Benz passenger cars totaled 14,300 units (2009: 12,000) since the beginning of this year, a 19 percent increase on last year’s result.

In Western Europe (not including Germany) sales in the first half of 2010 were up seven percent to 152,300 units (2009: 142,900). Sales growth was for example recorded in the UK (plus nine percent), Spain (plus 12 percent), the Netherlands (plus 26 percent), and Portugal (plus 42 percent). Sales figures in June were particularly positive in Italy, where sales increased by 18 percent.

In June, Mercedes-Benz increased its market share in Germany. With the highest market share in the premium segment, it remains the strongest brand on the domestic market. In the first half of 2010, in a sharply decreasing overall market, a total of 122,500 passenger cars (2009: 131,000) were delivered to customers (minus seven percent).

Among the model ranges, growth in the first half of 2010 was driven mainly by the E-Class and S-Class. The E-Class sedan continues to be the Number one in its segment, posting a 62 percent increase in sales during the first six months of 2010, to 101,700 units. Compared to the same period last year, more than twice as many units of the new estate were delivered to customers (plus 124 percent). Thanks to growth of 29 percent, sales of S-Class sedan reached 30,500 units. In June, the sedan was the market leader in its segment, and posted a 51 percent sales increase. With the market launch of the new generation of the CL-Class at the beginning of July, the S-Class adds an attractive member to its model family. Sales of the C-Class sedan and the estate rose by five percent in the first half of the year. The C-Class sedan also led the way in its segment in June. In the SUV segment, Mercedes-Benz increased its sales by ten percent in the first six months of the year.

A total of 9,600 (June 2009: 11,000) smart fortwo were delivered worldwide in June (minus 13 percent). The company expects that the model update, which will be presented to the media for the first time in July, will give sales a boost.

Overview of sales by Mercedes-Benz Cars

Mercedes-Benz USA (MBUSA) has reported June sales of 18,997 vehicles, an increase of 25.4% with a 25.7% increase on a year-to-date basis.

Impressive gains were made in both the Mercedes-Benz passenger car and light-truck categories. The strongest performer for the month was the popular C-Class – the gateway to the Mercedes-Benz brand for younger as well as first-time Mercedes-Benz buyers – with sales of 5,563. The 9th generation E-Class also continued to exhibit strong momentum with sales of 4,865 (up 74.9%) and the versatile M-Class SUV ranked third with sales of 2,124.

The company’s flagship sedan, the S-Class, boosted sales to 1,549 – a 106.5% increase. Also showing strong gains were the sporty SLK (up 153.8 %) and the commanding G-Class (up 124.3%). The company also sold 50 of its newly launched supercar, the SLS AMG, bringing its year-to-date sales to 218.

On a year-to-date basis, the company sold 106,967 new vehicles, an increase of 25.7% over last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,425 vehicles in June, up 7.1% compared to June 2009 sales of 5,999 vehicles. Year-to-date sales for the MBCPO program were 41,322 – a 6.1% increase over 2009 year-to-date sales (38,950
vehicles) during the same timeframe.

Mercedes-Benz increased sales by 18 percent to 101,400 (May 2009 sales: 86,300) vehicles sold In May, 2010, continuing their double-digit sales growth from prior months.  These strong sales figures are due in part to the sales success of the S-Class and E-Class models and the 121 percent sales increase in China.

“Mercedes-Benz was able to grow faster than the overall market in May,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “This excellent sales result keeps us on course for a strong second quarter, in which we will post double-digit growth. The success of our E-Class and S-Class models allows us to continuously improve our product mix and further improve our position in many markets. In May, our sales in all regions were above the level of the same month last year.”

Mercedes-Benz posted the greatest increase in sales in China (including Hong Kong), where the upward trend continues with record sales. Customers bought a total of 11,500 units in May, more than double the figure posted in the same month last year (May 2009: 5,200, plus 121 percent). Sales were also up in other markets in the Asia/Pacific region, with deliveries increasing by 21 percent in Japan and by 13 percent in Australia, where Mercedes-Benz was the market leader in May. Mercedes-Benz posted significant growth in all BRIC countries, with growth particularly strong in Russia (plus 101 percent). In South Africa, Mercedes-Benz was the premium brand with the highest market share and increased sales by 34 percent.

In the U.S., the second-largest individual market, Mercedes-Benz was the highest-volume German premium brand. Sales there totaled 18,500 units, an increase of 23 percent (May 2009: 15,100). This made Mercedes-Benz the market leader among the German premium brands.

In Western Europe (excluding Germany), Mercedes-Benz grew by nine percent overall, delivering 26,500 passenger vehicles to customers (May 2009: 24,300). All major markets grew, with sales up 18 percent in Italy, where Mercedes-Benz was the market leader in May, and five percent in France and in Spain. Deliveries in the UK were up slightly from the previous year.

In Germany, Mercedes-Benz sold 24,700 passenger vehicles in May (May 2009: 25,600, minus four percent). In a sharply declining overall market, Mercedes-Benz was able to post the greatest increase in market share among the premium competitors to a market share of 10.7 percent. Mercedes-Benz thus defended its position as the strongest premium brand in its domestic market and placed the S-Class, E-Class, E-Class coupe, C-Class, B-Class, and the smart fortwo at the head of their respective segments in terms of new vehicle registrations in May.

The strong growth in May was largely driven by the E-Class and S-Class models, with customer deliveries of the E-Class sedan rising by 39 percent to 17,700 units. That result once again put it ahead of its competitors worldwide. The same is true of the new E-Class estate, with almost four times as many vehicles delivered to customers in May compared to the same month last year. The S-Class sedan was also very successful, customer deliveries totaled 5,700 units, an increase of 41 percent from the previous year.

In the C-Class segment, the C-Class estate was particularly well received by the customers, growing by a strong 36 percent. In the SUV segment, all models posted sales growth, sales in the segment increased by 12 percent in May. And in the compact segment, the A- and B-Class models grew by a total of eight percent.

A total of 9,300 smart fortwo (May 2009: 11,000) were delivered to customers worldwide in May (minus 15 percent). The company expects sales of the smart brand to receive a boost from the market launch of the new-generation smart fortwo, which will start in the third quarter of 2010.

Mercedes-Benz USA confirmed their May 2010 sales of 19,176 vehicles, an increase of 26.7%, continuing the second quarter with a 25.8% increase on a year-to-date basis.

Impressive gains were made in both the Mercedes-Benz passenger car and light-truck categories. The strongest performer of the month was the 9th generation E-Class – which expanded to include the wagon and cabriolet models – with sales of 5,476 (up 140.7%).

The company’s flagship sedan, the S-Class, marked increased gains with sales of 1,085 (up 21.2%) and the newly introduced supercar and brand halo – the SLS AMG – reported strong initial sales of 168. The top performer on the luxury light truck side was the versatile M-Class SUV with sales of 2,264.

On a year-to-date basis, the company sold 87,970 new vehicles, an increase of 25.8% over last year.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,964 vehicles in May; a 0.4 % decrease compared to May 2009 sales of 6,992 vehicles. Year-to-date sales for the MBCPO program were 34,898, a 5.9 % increase over 2009 year-to-date sales (32,951 vehicles) during the same timeframe.

Mercedes-Benz is continuing its growth path. As in previous months, sales increased at a double-digit rate in April. Customer deliveries totaled 93,100 units (April 2009: 80,700), an increase of 15 percent. “We are very satisfied with our sales development in April,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “Our products are very popular with customers and we grew at a double-digit rate in nearly all markets. It’s a great start into the second quarter during which we plan to substantially boost sales. In line with the sales development, our incoming orders have increased significantly as well. That is particularly due to the high demand in China and the U.S. and the great success of the E and S-Class.”

The Chinese market continues to be one of the main growth drivers. At 11,300 units (April 2009: 5,600), Mercedes-Benz posted a new sales record in the country and again doubled the number of its deliveries. Within the Asia-Pacific region, the brand’s deliveries rose by 26 percent in Japan and by 36 percent in Australia. Mercedes-Benz also grew at a double-digit rate in the BRIC countries of India (plus 95 percent), Brazil (plus 77 percent), and Russia (plus 50 percent).

The positive trend of the past several months has also continued in the U.S., with sales there rising by 21 percent to 17,600 units (April 2009: 14,600). Mercedes-Benz was therefore the German premium brand with the highest sales volume in the country, enabling it to gain market share. In fact, Mercedes-Benz has been the German premium brand with the highest market share in the U.S. since the beginning of the year.

Mercedes-Benz delivered 24,200 passenger vehicles (April 2009: 23,000) to Western Europe (excluding Germany) in April, representing an increase of six percent on the same month last year. High growth rates were recorded for example in the UK (plus 12 percent), Belgium (plus 14 percent) and Austria (plus 27 percent).

Mercedes-Benz sold 21,600 units in Germany in April, thus nearly matching the level reached last year (April 2009: 22,100). Mercedes-Benz was able to buck the overall market trend and gained market share in April. Mercedes-Benz thus remains the most successful premium automaker on its home market.

Within the product portfolio, the new models of the E-Class continued to post very strong growth, with customer deliveries of the sedan rising by 52 percent to 17,200 units. That result once again put it far ahead of its competitors. The E-Class convertible, which reached showrooms on March 27, is also very popular with customers. A total of 4,700 S-Class sedans were delivered to customers in April, up seven percent on the same month last year. The C-Class is also very popular, with deliveries of the sedan up by eight percent to 19,600 units, while deliveries of the station wagon even rose by 19 percent.

A total of 9,000 (April 2009: 10,200) smart fortwo were delivered worldwide in April (minus 11 percent). The company expects sales of the smart brand to get a boost from the market launch of the new-generation smart fortwo, which will start in the third quarter of 2010.

Mercedes-Benz Canada reported today that a total of 2,982 Mercedes-Benz and smart vehicles were delivered to customers in April. This represents the best April ever, a month-over-month increase of 18.5%, and a gain of 25.1% or 1,940 units on a year-to-date basis.

A total of 2,672 Mercedes-Benz passenger cars and luxury light trucks were retailed throughout the month, which is also a best April ever and propels year-to-date growth to 24.7%. Passenger car sales were up 25.4% for the month at 1,586 vehicles, while luxury light trucks showed an 8.4% increase on a monthly basis with 1,086 units sold. Year-to-date, passenger car and luxury light truck sales are ahead 21.1% or 907 units and 30.4% or 833 units respectively.

Strong B-Class, C-Class, E-Class, S-Class, GLK-Class, M-Class and GL-Class model sales underpinned April’s success. The E-Class and GLK-Class both recorded significant milestones in April by each reporting its best all-time month. In addition, C-Class sales remained extremely buoyant with 772 units retailed, and GL-Class sales were ahead 41.6% for the month and by an impressive 89.9% year-to-date.

The diesel take rate was 73.3% in April, while permanent all-wheel drive 4MATIC™ units accounted for 76.8% of the overall passenger car and light truck sales (excluding smart).

smart reported a total of 205 deliveries in April.

Mercedes-Benz Sprinter sales continued to show positive momentum with a total of 105 units sold for the month.

Mercedes-Benz Pre-owned sales reported their best month ever with 972 vehicles, which represents an increase of 223 units or 30% for the month and a gain of 28% or 636 units year-to-date.

“Our BlueTEC cleanest diesel engine is well-suited to Canadian driving patterns, and the sustained, significant retail numbers for this advanced powerplant demonstrate that our customers continue to recognize the myriad of benefits it offers including: excellent fuel economy, exceptional range, low emissions and high output and torque,” said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. “In addition, another important ratio to note is the percentage of Mercedes-Benz vehicles that are equipped with our award-winning 4MATIC permanent all-wheel-drive system. In April, over three-quarters of the Mercedes-Benz vehicles sold were equipped with 4MATIC, and the fact that this ratio remains relatively consistent throughout the year emphasizes that the advantages of this sophisticated, light weight system extend well beyond one season to deliver optimal traction and handling control any time of the year.”

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,250 people in 19 locations across Canada. Through a nationwide network of 14 Mercedes-Benz owned retail operations and 39 authorized dealerships, Mercedes-Benz Canada sold 26,942 vehicles in 2009, the best year ever reported for Mercedes-Benz Canada Inc.