Mercedes-Benz Sales Accelerate in Q1

Driven by Strong Demand for Top-End and Electric Vehicles

Mercedes-Benz Cars sold 503,500 units, an increase of 3% in Q1 of 2023, despite economic headwinds, supply chain disruptions, and geopolitical uncertainty. The sales growth was driven by the Top-End and Battery Electric Vehicle (BEV) segments, which rose 18% and 89%, respectively. BEV sales accounted for 10% of the company’s overall sales, compared to 6% in the previous year, with almost every fifth vehicle sold being electric, including hybrids. Sales in the Top-End segment increased by 18%, with the G-Class, Mercedes-AMG, and Mercedes-Maybach posting strong sales figures.

In the Core segment, sales reached 248,400 units, a decrease of 11%, due to the model changeovers for the top-selling GLC and E-Class. The Entry segment grew by 27%, driven by the GLB and GLA. Europe saw sales rise significantly in Q1 to 163,900 units, an increase of 8%, with strong demand for Top-End vehicles and BEVs. In Asia, sales reached 247,700 units, an increase of 3%, with China being slightly above the prior-year level. BEV sales in China rose by 109%, driven by EQA, EQB, and EQE.

Mercedes-Benz’s CEO, Britta Seeger, credited the strong sales performance to customer demand for Top-End products and BEVs. She also highlighted the success of the company’s direct sales model in the UK and the upcoming world premiere of the first all-electric Mercedes-Maybach EQS SUV.

Mercedes-AMG EQE 53 4MATIC+ (combined electrical consumption (provisional, WLTP): 23.2–20.3 kWh/100 km; combined CO2 emissions (WLTP): 0 g/km; Electrical range (provisional, WLTP): 444–518 km); exterior: MANUFAKTUR graphite grey magno (matte); interior: AMG nappa leather black/space grey;Combined electrical consumption (provisional, WLTP): 23.2–20.3 kWh/100 km; combined CO2 emissions (WLTP): 0 g/km; Electrical range (provisional, WLTP): 444–518 km*

Mercedes-AMG EQE 53 4MATIC+ (combined electrical consumption (provisional, WLTP): 23.2–20.3 kWh/100 km; combined CO2 emissions (WLTP): 0 g/km; Electrical range (provisional, WLTP): 444–518 km); exterior: MANUFAKTUR graphite grey magno (matte); interior: AMG nappa leather black/space grey;Combined electrical consumption (provisional, WLTP): 23.2–20.3 kWh/100 km; combined CO2 emissions (WLTP): 0 g/km; Electrical range (provisional, WLTP): 444–518 km*

Mercedes-Maybach S 580 e (preliminary values, fuel consumption combined, weighted: 1.0-0.8 l/100 km, CO2 emissions combined, weighted: 23-18 g/km, electricity consumption combined, weighted: 25.0-22.9 kWh/100 km);preliminary values, fuel consumption combined, weighted: 1.0-0.8 l/100 km, CO2 emissions combined, weighted: 23-18 g/km, electricity consumption combined, weighted: 25.0-22.9 kWh/100 km*

Mercedes-Maybach S 580 e (preliminary values, fuel consumption combined, weighted: 1.0-0.8 l/100 km, CO2 emissions combined, weighted: 23-18 g/km, electricity consumption combined, weighted: 25.0-22.9 kWh/100 km);preliminary values, fuel consumption combined, weighted: 1.0-0.8 l/100 km, CO2 emissions combined, weighted: 23-18 g/km, electricity consumption combined, weighted: 25.0-22.9 kWh/100 km*

EQE 350 4MATIC SUV (WLTP: Combined electric energy consumption: 22.5-18.6 kWh/100 km; combined CO2 emissions: 0 g/km); Exterior: AMG Line, obsidian black metallic; Interior: AMG Line, Leather black/space grey;WLTP: Combined electric energy consumption: 22.5-18.6 kWh/100 km; combined CO2 emissions: 0 g/km*

EQE 350 4MATIC SUV (WLTP: Combined electric energy consumption: 22.5-18.6 kWh/100 km; combined CO2 emissions: 0 g/km); Exterior: AMG Line, obsidian black metallic; Interior: AMG Line, Leather black/space grey;WLTP: Combined electric energy consumption: 22.5-18.6 kWh/100 km; combined CO2 emissions: 0 g/km*

Press Release
Apr 12, 2023 – Stuttgart (Germany)

Mercedes-Benz Cars sales reached 503,500 units (+3%) in the first quarter with Top-End and battery electric vehicle (BEV) sales up 18% and 89% respectively. Despite ongoing supply-chain disruptions, economic headwinds and geopolitical uncertainty, G-Class, Mercedes-AMG, Mercedes-Maybach and Entry segment* electric vehicles posted strong sales figures.

Battery electric vehicle sales rose to 51,600 units (+89%) in the first quarter, reaching 10% of overall sales, up from 6% in the year-earlier period. Mercedes-Benz Passenger Cars (excl. smart) BEV sales more than doubled in the first three months (+119%). Entry segment electric vehicles proved popular with EQB sales up 189% and EQA sales rising by 64%, while EQS SUV sales reached 5,500 units. Battery electric vehicle sales surged by 327% in the United States and 41% in Europe. The EQE SUV was launched in the U.S. market ahead of the model’s launch in Europe and China in the second quarter. Including hybrids, almost every fifth vehicle sold in the first quarter was electric.

”Our customers’ desire for our Top-End products and battery electric vehicles is the driving force behind our sales result in the first quarter. Beyond this, we successfully introduced our direct sales model in the UK, while Germany and two more markets will follow in 2023. Looking forward, I am already excited about the upcoming world premiere of the first all-electric Mercedes-Maybach EQS SUV [1] next week.”
Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, responsible for Mercedes-Benz Cars Marketing and Sales

Top-End segment
Sales in the Top-End segment rose to 91,800 units (+18%). Mercedes-AMG sales increased by 44% to 40,300 units, based on new vehicle launches and a strong performance in the SUV segment. Demand for the G-Class remains consistently high with sales up 23% to 10,200 units in the first quarter. Mercedes-Maybach saw 6,700 units sold (+8%) driven mainly by Mercedes-Maybach GLS (+46%). With the introduction of the Mercedes‑Maybach S 580 e[2], the Mercedes-Maybach brand is moving toward higher levels of electrification. The Mercedes-Maybach EQS SUV will be the first fully electric model of the brand and will celebrate its world premiere next week at Auto Shanghai. Overall GLS sales rose by 11% to 15,900 units and the all-electric EQS SUV had a promising market launch with 5,500 units sold. The Top-End segment will remain fresh throughout 2023 and beyond. An upgraded GLS family with a fully electrified engine portfolio will hit dealerships in the second half of the year.

Core segment
Sales in the Core segment reached 248,400 units (-11%) impacted by model changeovers for the top-selling GLC and E-Class. The new GLC SUV launched in Europe and will be gradually introduced in other regions in the upcoming months alongside the new GLC Coupé. The new E-Class will be unveiled at the digital world premiere in two weeks and will be introduced in the second half of the year. Sales of the C-Class rose by one third to 80,800 units (+34%), while the E-Class reached 73,300 units (-6%). The fully electric EQE Sedan attracted 9,400 new customers in Q1. Sales of the GLE amounted to 48,800 units (-5%). The refreshed GLE SUV and Coupé are now available to order.

Entry segment
Sales in the Entry segment grew by 27% to 163,300 units in the first quarter. This development was driven by the GLB, which saw sales reach 37,500 (+52%), the GLA with 34,500 units (+25%) and 11,200 units of the all-electric versions EQB (+189%) as well as the EQA, which sold 10,800 units (+64%). The GLA, GLB and CLA recently underwent model updates and will be available for sale in the second quarter.

Sales by regions and markets
In Europe, sales of Mercedes-Benz Cars increased significantly in Q1 to 163,900 units (+8%) thanks to strong demand for Top-End vehicles (+46%). Battery electric vehicles rose by 41% and accounted for 17% of total Mercedes-Benz Cars sales in Europe in the first three months. Overall sales in Germany were up 21% with strong results in all segments, especially Top-End (+55%). BEV sales in Germany grew 29% supported by EQA (+104%) and EQB (+99%). In Belgium, sales increased 17%, lifted by strong demand for battery electric vehicles (+186%). And sales in Italy (+22%) and Spain (+28%) also saw strong growth, particularly in the Top-End segment.

In Asia, sales reached 247,700 units (+3%) with China slightly above prior-year level (+3%). Top-End sales in China stayed high, reaching a new record with 20,500 units (+1%) sold in the first quarter. This result was boosted by robust demand for the GLS, which saw sales increase 17% to 4,500 units, as well as the G-Class with sales up by 71% to 1,600 units. The E-Class was the top-selling vehicle in China in the first quarter with 48,700 units sold (+11%), followed by the C-Class (+37%). BEV sales in China rose by 109% driven by EQA, EQB and EQE. The new EQS SUV and the locally produced EQE SUV will launch in China in the second quarter. In Korea and Japan, sales of battery electric vehicles grew by 288% and 379% following further market launches. Furthermore, in India, one of the fastest growing markets for Mercedes-Benz, sales increased by 17% in the first three months, while sales in Malaysia were up by 53%.

Sales in North America stayed at the prior-year level (+1%). In the U.S. market BEV sales (+327%) more than quadrupled in the first three months. Battery electric vehicles now account for 14% of Mercedes-Benz Cars sales following the market introduction of the EQB, EQE, EQE SUV and EQS SUV. Moreover, sales in the Top-End segment rose significantly to 27,900 units (+29%), representing a share of 43% of Mercedes-Benz Cars unit sales in the U.S. market. The strong performance was driven by AMG sales (+69%) and the G-Class (+46%). Additionally, sales of Mercedes-Maybach tripled in Q1 (+232%). Overall sales in the U.S. remained at the level of Q1 2022 mainly due to the model change of the GLC. Its successor will be introduced to the U.S. market in the second quarter.

Sales in the rest of world were influenced by Mercedes-Benz’s decision to stop its business activities in Russia from March 2022 onwards.

Sales overview
  Q1 2023 Q1 2022 Change in %
Mercedes-Benz Cars  503,500  487,000 +3%
–       thereof BEVs  51,600  27,400 +89%
Mercedes-Benz Cars sales by segments*
Top-End segment  91,800  78,100 +18%
Core segment  248,400  280,200 -11%
Entry segment  163,300  128,800 +27%
Mercedes-Benz Cars sales by regions and markets
Europe**  163,900  151,300 +8%
–       thereof Germany  60,500  50,000 +21%
Asia  247,700  239,400 +3%
–       thereof China  191,000  186,100 +3%
North America***  75,100  74,200 +1%
–       thereof U.S.  64,500  64,700 +0%
Rest of World  16,800  22,000 -24%

*

*Top-End: Mercedes-AMG, Mercedes-Maybach, G-Class, S-Class, GLS, EQS and EQS SUV

*Core: All derivatives from C- and E-Class, incl. EQC, EQE and EQE SUV

*Entry: All derivatives from A- and B-Class incl. EQA, EQB and smart

** Europe: European Union, United Kingdom, Switzerland and Norway

*** North America: USA, Canada and Mexico

All figures rounded.

Preliminary figures subject to change pending final reports.

Starting from Q1 2023 the sales figures communicated correspond to group sales consistent with financial reporting and the Mercedes-Benz Group outlook.

Fuel consumption and emissions data1:

1 Data on electrical consumption and range are provisional and were determined internally in accordance with the “WLTP test procedure” certification method. So far there are no confirmed figures from an officially approved testing organisation, nor any EC type approval or certificate of conformity with official figures. Differences between the stated figures and the official figures are possible.

[1] Mercedes-Maybach EQS 680 SUV (provisional figures: combined power consumption: 24.4-22.5 kWh/100 km; CO2 emissions: 0 g/km)

[2] Mercedes-Maybach S 580 e (provisional figures, fuel consumption combined, weighted: 1.0-0.8 l/100 km, CO2 emissions combined, weighted: 23-18 g/km, electricity consumption combined, weighted: 25.0-22.9 kWh/100 km)

Mercedes-Benz On Top of the World

After the best first half year in the company’s history, Mercedes-Benz has started the third quarter very successfully

After the best first half year in the company’s history, Mercedes-Benz has started the third quarter very successfully. In July, 163,770 Mercedes-Benz vehicles were handed over to customers all over the world, an increase of 9.4%. Sales in the first seven months of the year rose to 1,170,389 units (+11.7%). Thanks to increased demand in all regions, the Stuttgart-based company with the three-pointed star achieved new best ever sales in July and in the period of January through July.

Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales: “The year of the E-Class and the dream cars has been progressing very successfully for us. The new E-Class Saloon is extremely popular with our customers. And we delivered around 12,000 of the dream cars to our customers in July. Our new models are strengthening the Mercedes-Benz brand while further rejuvenating the product range.”& amp; amp; lt; /p>

Mercedes-Benz unit sales by region and market

Unit sales in Europe increased to 68,990 vehicles in July (+6.2%). Since the beginning of the year, Mercedes-Benz delivered more than half a million vehicles in its biggest sales region (+12.3%). The main contributions came from the major markets Great Britain, Italy, France and Spain, where Mercedes-Benz achieved double-digit growth in each market from January to July. Furthermore a third of all vehicles sold in Europe were delivered to customers in Germany: Sales in this market amounted to 167,299 units (+6.9%) in the first seven months. Customers in the domestic market can now order their new cars not only at dealerships but also in the new online store – in the comfort of their homes or when on the move. In Spain and Portugal, the Stuttgart-based company with the three-pointed star was the market leader among the premium manufacturers last month.

In the Asia-Pacific region last month, demand for Mercedes-Benz automobiles was higher than ever before in a July: 57,260 vehicles were delivered to their new owners (+19.7%). In Japan, sales reached the new high of 5,045 units (+15.8%) in July. In China, the biggest single market, sales of vehicles with the three-pointed star rose by a third to more than 250,000 units in the first seven months. In Japan and Taiwan, Mercedes-Benz was the premium brand with the most new registrations in July.

In the NAFTA region, new records were achieved in all three markets in July: Sales by Mercedes-Benz in the USA, Canada and Mexico increased by 5.4% to 33,185 units. 28,523 vehicles were delivered to customers in the USA (+3.6%), where demand was strong not only for the Mercedes-Benz SUVs, but also for the new E-Class Saloon. Mercedes-Benz was the market leader among the premium manufacturers in the USA and Canada last month.

Mercedes-Benz unit sales by model

The E-Class Saloon and Estate were among the best-selling Mercedes-Benz models in July. The new E-Class Saloon is now available from dealerships around the world and the Estate has been available to order in Europe since last month. In China, the new E-Class Saloon with the long wheelbase should ensure a sharp rise in demand as of the autumn. Like the predecessor model, it will be produced locally.

The SUVs from Mercedes-Benz reached the new record of 56,297 units sold in July (+43.6%). Demand for the GLC is as high as ever; worldwide unit sales doubled compared with the prior-year month.

In the year of the dream cars, in July, around 12,000 coupes, roadsters and convertibles with the three-pointed star were delivered to their new owners, which is an increase of 19.6% compared with the same month of last year. The main contributors to this growth were the new C-Class Coupé and the new S-Class Cabriolet.

smart

The smart brand increased its unit sales by 13.8% in July and delivered more than10,000 cars to its customers. The urban microcar models were especially popular in China, where sales tripled last month. There will be additional sales impetus from the new smart BRABUS, which can now be ordered in Europe. As fortwo, fortwo cabrio and forfour with 80 kW/109 hp, these sporty versions feature a wide range of technical and optical modifications, both exterior and interior.

Overview of sales by Mercedes-Benz Cars

July 2016 Change in % Jan.-July 2016 Change in %
Mercedes-Benz 163,770 +9.4 1,170,389 +11.7
smart 10,567 +13.8 84,077 +17.7
Mercedes-Benz Cars 174,337 +9.6 1,254,466 +12.1
Mercedes-Benz unit sales in the region/market
Europe 68,990 +6.2 513,571 +12.3
– thereof Germany 24,543 +1.5 167,299 +6.9
Asia-Pacific 57,260 +19.7 403,480 +21.4
– thereof Japan 5,045 +15.8 37,165 +0.6
– thereof China 37,277 +26.2 257,276 +32.0
NAFTA 33,185 +5.4 222,697 +0.9
– thereof USA 28,523 +3.6 191,300 -0.6

Mercedes-Benz March Sales Higher Than Ever Before

Mercedes-Benz delivered 198,921 cars to customers in March, more than ever before in one month

Mercedes-Benz increased its unit sales in March by 8.4% to 198,921 vehicles. More cars were handed over to customers than ever before in one month. The Stuttgart based company with the three-pointed star also achieved the best first quarter in its history with total sales of 483,487 units (+12.6%).

Mercedes-Benz C 400 4MATIC Cabriolet, exterior: brilliant blue, AMG Line; interior: crystal grey Fuel consumption (l/100 km) urban/ex urban/combined: 10.9/6.3/8.0 combined CO2 emissions: 181 g/km

Mercedes-Benz C 400 4MATIC Cabriolet, exterior: brilliant blue, AMG Line; interior: crystal grey Fuel consumption (l/100 km) urban/ex urban/combined: 10.9/6.3/8.0 combined CO2 emissions: 181 g/km

Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales: “Mercedes-Benz posted the strongest unit sales in the company’s history in March. And we remain on track. We have just presented two new vehicles without predecessors: the C-Class Cabriolet and the GLC Coupé.”

Mercedes-Benz unit sales by region and market

Sales in Europe totalled 97,748 units in March (+9.8%), of which 28,316 vehicles were delivered to customers in Germany (+4.4%). In the first quarter, Mercedes-Benz achieved double-digit growth in Great Britain, Italy, Spain, Belgium, Austria, Sweden and Portugal. Mercedes-Benz was the market leader among the premium manufacturers in Portugal in March.

In the Asia-Pacific region, 63,888 customers took delivery of their car with the three-pointed star in March. Unit sales thus increased by 17.9% compared with the prior-year month. In China, 38,133 units were sold in the third month of the year, an increase of 26.6%. New records were achieved for unit sales in March and in the first quarter in China, South Korea, Australia and Taiwan. In Japan, Australia and Taiwan, Mercedes-Benz maintained its market leadership among the premium manufacturers in March.

Mercedes-Benz sales in the NAFTA region totalled 32,856 units in March. In the USA, the Stuttgart based company with the three-pointed star handed over 28,164 vehicles to customers. In Canada and Mexico, Mercedes-Benz achieved new records for unit sales last month. Mercedes-Benz maintained its position as the market leased among the premium manufacturers in March.

Mercedes-Benz unit sales by model

Mercedes-Benz achieved growth in unit sales of 21.9% for its compact cars compared with the prior-year month: in March, 66,930 customers took delivery of their new A- or B-Class, CLA, CLA Shooting Brake or GLA, a new record. More than 150,000 compact cars were sold in the first quarter (+25.8%). At the New York International Auto Show, the CLA Facelift was presented for the first time.

Unit sales of C-Class Saloon and Estate surpassed 40,000 units in March. The C-Class segment is being strengthened with the new C-Class Cabriolet. It debuted at the Geneva Motor Show and is the new entry model into the cabriolet world of Mercedes-Benz.

Demand for the E-Class Saloon and Estate remained high shortly before the model change. In March, the E-Class Saloon and Estate were among the best-selling models of Mercedes-Benz. The new E-Class Saloon will be in the dealerships’ showrooms as of April 9.

The S-Class maintained its position as the world’s best-selling luxury saloon also in the first quarter of this year.

The SUVs continue to contribute to the growth of Mercedes-Benz. In March, 62,595 customers worldwide received their new SUV (+44.4%), more than ever before. Growth in March was particularly strong in China, the USA, Germany and Great Britain. The SUV family will be expanded with the new GLC Coupé, which recently had its world premiere at the New York International Auto Show.

smart

Unit sales of the smart fortwo and the smart forfour reached to a total of 16,114 cars in March, an increase of 34.5%. That was more of the city car than had ever been sold before in the month of March. Demand was especially strong in Italy and Great Britain; unit sales nearly doubled in both countries. The new smart convertible became available from dealerships on time for the start of spring.

Mercedes-Benz Sets Sales Record for SUVs and Sompact Cars in February

Mercedes-Benz handed over 133,752 vehicles to customers in February, more than ever before in the second month of a year

Mercedes-Benz handed over 133,752 vehicles to customers in February, more than ever before in the second month of a year (+11.2%). Record unit sales were achieved in Europe, Asia-Pacific and the NAFTA region. In February, Mercedes-Benz was the premium-market leader in Japan, Australia, Canada and Taiwan, and posted its highest monthly unit sales to date for both SUVs and compact cars.
Stuttgart – Mercedes-Benz achieved double-digit growth in February and delivered 133,752 vehicles to customers. The Stuttgart-based company with the three-pointed star thus reached record unit sales in February as well as in the first two months of the year.

Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales: “Mercedes-Benz continued its successful path in February, with major contributions from the SUVs and the compact cars. In February, we also sold the 100,000th C-Class Saloon with the long-wheelbase version, which is available only in China.”

GLA 220 CDI 4MATIC, Orient Brown metallic, Urban line, Exclusive package, Nut Brown leather

GLA 220 CDI 4MATIC, Orient Brown metallic, Urban line, Exclusive package, Nut Brown leather

Mercedes-Benz GLC 250 d 4MATIC, Citrine Brown Magno, Offroad Line exterior and Mercedes-Benz GLC 350 e 4MATIC, Edition 1, Selenite Grey, AMG Line exterior

Mercedes-Benz GLC 250 d 4MATIC, Citrine Brown Magno, Offroad Line exterior and Mercedes-Benz GLC 350 e 4MATIC, Edition 1, Selenite Grey, AMG Line exterior

Mercedes-Benz unit sales by region and market

The European market expanded by 14.5% in February, with a total of 57,901 vehicles with the star delivered to customers. Sales in Germany of 20,751 units in February were higher than in the prior-year month (+18.6%). In February, more vehicles than ever before were delivered to customers in Great Britain, Belgium, Switzerland, Sweden and Portugal.

Sales in the Asia-Pacific region continued to develop positively for Mercedes-Benz, with sales of 44,918 units in February (+18.2%). In China, sales in the second month of the year increased by 29.3% to a new high of 25,837 vehicles. Mercedes-Benz achieved record unit sales also in Japan, South Korea and Australia. In Japan, Australia and Taiwan, the Stuttgart-based company with the star achieved market leadership amongst the premium manufacturers.

In the NAFTA region, sales increased by 0.4% to a total of 26,852 vehicles sold in February. Of that total, 22,941 Mercedes-Benz vehicles were sold to customers in the USA. A new sales record was set in Canada and Mexico both in February and in the first two months of the year. In Canada, Mercedes-Benz maintained its position as the market leader amongst the premium manufacturers in February.

Mercedes-Benz unit sales by model

Worldwide unit sales of compact cars in February were 22.3% above the level of the prior-year month. In total, 42,986 customers received their new A- or B-Class, CLA, CLA Shooting Brake or GLA in the second month of this year. The Mercedes-Benz compact cars were especially popular in the first two months of the year in China, where unit sales quadrupled.

Worldwide, a total of 28,146 C-Class Saloons and Estates were handed over to customers in February. The long-wheelbase version of the C-Class Saloon, which is only available in China, is especially popular. Since its market launch in mid-2014, more than 100,000 units of this model have been sold.

Unit sales of the E-Class remained high shortly before the model change; in February, the E-Class Saloon and Estate were among the best-selling models of Mercedes-Benz. In early March, the world’s most intelligent business saloon was presented for the first time in Europe at the Geneva Motor Show.

The S-Class maintained its position as the world’s best-selling luxury saloon also in the first two months of this year.

Demand for Mercedes-Benz SUVs continues at a high level. Nearly 100,000 SUVs were sold in the first two months of the year. 45,676 customers received their new Mercedes-Benz SUV in February. This means that unit sales increased by 48.5% compared with the prior-year month. The GLA and the GLC achieved particularly strong growth in February.
smart

Worldwide, 10,015 customers received their new smart fortwo or forfour in February. Demand for the small urban car thus increased by 20.6% compared with the second month of last year. Growth in February was particularly strong in Great Britain and Spain. At the Geneva Motor Show, smart presented even more possibilities for individualization with the new BRABUS sport package.

Overview of sales by Mercedes-Benz Cars

February 2016 Change in % Jan. – Feb. 2016 Change in %
Mercedes-Benz 133,752 +11.2 284,566 +15.6
smart 10,015 +20.6 19,339 +15.4
Mercedes-Benz Cars 143,767 +11.8 303,905 +15.6
Mercedes-Benz unit sales in the region/market
Europe 57,901 +14.5 112,838 +14.9
– thereof Germany 20,751 +18.6 36,530 +10.7
Asia-Pacific 44,918 +18.2 108,358 +28.6
– thereof Japan 5,322 +1.6 9,433 -3.5
– thereof China 25,837 +29.3 68,508 +42.5
NAFTA 26,852 +0.4 55,037 +1.4
– thereof USA 22,941 -2.9 47,605 -1.3

Five Years in a Row Mercedes-Benz Smashes Sales Records

Mercedes-Benz sold 1,871,511 vehicles worldwide last year – an increase of 13.4%

Mercedes-Benz delivered more cars to customers in 2015 than ever before in one year. The Stuttgart-based premium brand with the three-pointed star sold a total of 1,871,511 vehicles (+13.4%), posting its fifth record year in a row. Furthermore, the year 2015 ended for Mercedes-Benz with its strongest-selling December (178,017 units, +9.1%) and best quarter (495.159 units, +8.8%).

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: “Last year, we sold more cars than ever before. We were able to increase our unit sales in all three core regions – Europe, NAFTA and Asia-Pacific. And with 373,459 units sold, China developed into our biggest individual market worldwide in 2015. With growth there of 32.6%, Mercedes-Benz grew significantly faster than the overall automobile market.”

Growth drivers in 2015 were the SUVs and the compact cars. For the first time, more than half a million units were sold in each segment. “We anticipate additional sales impetus in 2016 from the new E-Class, the world’s most intelligent business saloon. And our new dream cars such as the S-Class Cabrio, the C-Class Coupé and the new generations of the SL and SLK will further boost the fascination of the Mercedes-Benz brand,” stated Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.

2015 Mercedes-Benz Sales Overview

2015 Mercedes-Benz Sales Overview

Consequent hybridization

Consequent hybridization is a concrete component of the Mercedes-Benz drivetrain strategy. Last year alone, the brand presented four new Plug-In Hybrid models: the C 350 e as a Saloon and Estate, the GLE 500 e 4MATIC, and the GLC 350 e 4MATIC. Meanwhile, Plug-In Hybrids account for a growing share of the unit sales of Mercedes-Benz. In 2017, a total of ten Mercedes-Benz Plug-In Hybrid models will be on the market. On average, a new Plug-In Hybrid is launched every four months.

Europe: double-digit growth in nearly all markets

In Europe, Mercedes-Benz sold more cars in 2015 than ever before in one year: A total of 798,852 customers decided in favour of a car with the three-pointed star (+10.5%). In the highly competitive German market, Mercedes-Benz once again maintained its market leadership amongst the premium manufacturers in 2015. Unit sales in Germany increased by 4.7% in 2015. In Great Britain, the second-largest European market, another sales record was set in 2015 with a total of 144,474 vehicles handed over to customers (+17.0%). The brand achieved double-digit growth in unit sales in nearly all of the region’s markets, with particularly high rates in Italy (+13.8%), Spain (+27.3%), Turkey (+30.9%), Switzerland (+21.6%) and Netherlands (+30.7%). In Portugal, Mercedes-Benz was the premium brand with the most new registrations in 2015.

Strongest growth in the Asia-Pacific region

In the Asia-Pacific region, demand for Mercedes-Benz models has never been as strong as in December and in the full year. Sales there grew last year by a quarter to 615,325 units. The biggest growth market was China, where Mercedes-Benz launched more than 15 new or updated models and expanded the dealer network to approximately 500 dealerships last year. Local production capacities were also expanded. In addition to the C- and E-Class, the two SUV models GLA and GLC started to be produced in China last year. For the first time, China is the biggest sales market for Mercedes-Benz. With 373,459 vehicles sold, an increase of 32.6%, unit sales in 2015 were significantly higher than ever before. Growth in the Asia-Pacific region was boosted in 2015 also by sales in South Korea (+26.8%), India (+32.4%) and Malaysia (+56.5%), where new records were set. In Japan, the region’s second-largest market, more cars were sold than ever before (64,989 units, +7.1%). In 2015, Mercedes-Benz was the premium brand with the most new registrations in Japan, Australia and Taiwan.

Sales records in the NAFTA region

In the NAFTA region, new sales records were set in December and in the full year as a result of the best-ever unit sales in the USA, Canada and Mexico. 38,557 cars were handed over to customers in the last month of the year (+2.1%), and sales in the full year increased to 392,843 units (+5.2%). From January to December, sales in the USA grew to 343,088 units (+3.8%). And in Canada, Mercedes-Benz was the market leader amongst the premium manufacturers in 2015.

Ongoing successful path for new compact cars: more than half a million units sold

The compact cars, comprising the A- and B-Class, the CLA, the CLA Shooting Brake and the GLA, achieved new best figures in both December and the full year. A total of 582,531 customers decided in favour of a Mercedes-Benz compact car in 2015, which is 25.8% more than in the previous year. The models are particularly popular in the home market of Mercedes-Benz. Nearly every fifth compact car went to customers in Germany last year.

Continuation of C-Class as the best-selling model

The full availability of the C-Class Saloon and Estate models in all core markets and of further motorizations created additional sales impetus in 2015, so that unit sales surpassed the prior-year number by 40.1% (443,909 units). More C-Class vehicles were delivered to customers than ever before in one year. Growth in the C-Class segment will be further boosted in 2016 by the new C-Class Coupé, which has been on the market since December.

E-Class long-wheelbase version especially popular

A total of 232,453 units of the E-Class Saloon and Estate were sold in 2015. The long-wheelbase version of the E-Class was particularly popular in China, where sales of this model increased to the new record of 58,286 units. The new E-Class will have its world premiere at the North American International Auto Show in Detroit in a few days’ time. With the world’s most intelligent business saloon car, Mercedes-Benz is taking a further important step along the path to accident-free and autonomous driving.

S-Class once again the world’s best-selling luxury saloon

With six versions of the new-generation S-Class now presented, Mercedes-Benz continued its product offensive in the luxury segment in 2015. Last year, the S-Class was once again the world’s best-selling luxury saloon. About a third of all S-Class vehicles were sold in China in 2015. Approximately 500 units of the Mercedes-Maybach S-Class, which was launched in February, were delivered to customers each month in China alone.

Successful “Year of the SUVs”

In the “Year of the SUVs,” the Mercedes-Benz brand launched four new or updated models, thus renewing nearly its entire range of sport utility vehicles. Unit sales of SUVs in 2015 surpassed the prior-year figure by 26.6% and rose to the record number of 525,866 vehicles. The top sellers were the GLC and the GLA, with unit sales almost doubling. The successor to the GL, the new GLS model, will be at dealerships as of March 2016.

V-Class: double-digit growth in first full year of sales

The V-Class – a car for up to eight people – has redefined the segment of multipurpose vehicles. In its first full year on the market, unit sales increased by 26.2% to 31,499 units. With new equipment possibilities available since last year, Mercedes-Benz is offering its customers even more flexibility for the individual configuration of their V-Class.

Record year for Mercedes-AMG

Mercedes-AMG can look back on a record year 2015: With 68,875 units sold (+44.6%), the sports-car and high-performance brand of Mercedes-Benz reached a new peak last year. This means that its unit sales have more than doubled in the past two years. In addition to the new AMG sports models launched in 2015, the growth drivers include the high-performance models of the C-Class and the compact cars. The new and independently developed Mercedes-AMG GT was also very popular with customers. The strongest sales markets for AMG automobiles were the USA, Germany and China.

New smart generation available in all core markets

119,398 smart vehicles were sold in the past twelve months (+32.9%). The fortwo and forfour models were especially popular in smart’s two biggest European markets, Germany and Italy. Furthermore, unit sales doubled in Great Britain, France, Spain and Switzerland. Now that the new generation has been available in the important markets of China and the USA since last summer, the smart brand will launch more models of the small city car than ever before in 2016: Customers can look forward to the new smart fortwo cabrio this spring. In summer, the new sporty BRABUS models of the fortwo and forfour with more powerful engines will be in the showrooms. And they will be followed at the end of the year by fully electric versions of the two-seater and four-seater and of the smart fortwo cabrio.

The compact two-seater has proven its attractiveness also at car2go. With more than 14,000 smart fortwo vehicles, car2go is the world’s biggest car-sharing-company and the market leader in the segment of station-independent car sharing. Meanwhile, a car2go rental begins every 1.4 seconds at one of the 31 locations in Europe and North America. The changeover of the car2go fleet to the new smart generation started in the first locations in the fourth quarter of last year.

“Best Customer Experience” – opening of additional Mercedes me Stores and start of “She’s Mercedes”

With its “Best Customer Experience” marketing and sales strategy, Mercedes-Benz has been focusing directly on its customer wishes since 2013, and addresses people in their own life situations with specially tailored offers. In this context, the brand is increasingly applying digitalization in its sales formats. The Mercedes me Stores are a significant component of the strategy. They have an urban format with numerous digital features and a modern catering and event concept that appeals to young and new target groups. In 2015, four more Mercedes me Stores opened in Milan, Tokyo, Hong Kong and Munich.

“Best Customer Experience” is an important element of the “Mercedes-Benz 2020” strategy, which is continually being expanded with new concepts for addressing customers on an individual basis. In 2015, the Stuttgart-based brand with the three-pointed star began an initiative to focus more than previously on women’s needs and wishes. The goal is to establish Mercedes-Benz by 2020 as the most attractive luxury automobile brand also for women, and to significantly increase the proportion of female customers. This initiative includes the new “She’s Mercedes” community and inspiration platform (www.mercedes.me/she), as well as networking events for women, special training for sales employees and more female sales staff. In parallel with “She’s Mercedes,” Mercedes-Benz has developed the completely new lifestyle configurator as a supplement to the existing configurator. This allows customers to specify their individual preferences for furniture, holiday destinations, types of sport etc., and then suggests a car for them on that basis.

 

2015 Mercedes-Benz USA Sales Highest in U.S. History

MBUSA reported its highest volume month ever with December 2015 sales of 38,918, bringing the company to the highest annual volume in its U.S. history

Mercedes-Benz USA (MBUSA) today reported its highest volume month ever with December 2015 sales of 38,918, bringing the company to the highest annual volume in its U.S. history at 380,461. MBUSA’s sales for December were up 1.7 percent versus the 38,270 sold in December 2014 (the previous record volume for December) and up 3.8 on a year-to-date basis relative to the 366,589 vehicles sold in 2014.

“This has been a great year and we begin 2016 with strong momentum from the recent launches of our GLE and GLC models. We’ll have a constant stream of new products in 2016 – cabriolets, coupes and AMG models – leading us to yet another banner year,” said Dietmar Exler, president and CEO of MBUSA.

December sales for the Mercedes-Benz brand were led by the C-Class, GLE and E-Class model lines. The C-Class took the top spot with 7,023 units, followed by the newly introduced GLE-Class. The GLE finished second this month with 6,310 sales, marking a total of 20,663 units sold since its market debut in August. The E-Class recorded the third-highest December sales number with 4,999 units.

For the year, the Mercedes-Benz brand was led by the C-Class, M/GLE-Class and E-Class model lines. Like the month of December, the C-Class took the top spot for 2015 with 86,080 units, followed by the M/GLE-Class with 53,213 sales. The E-Class finished third, recording 49,736 sales for the year.

Mercedes-Benz Vans sold 4,046 vehicles during the month of December, up 23.1% over December 2014, bringing annual sales to their highest volume on record. For the year, Mercedes-Benz Vans tallied 29,889 vehicles sold, a 16.1% increase over the 25,745 from 2014. December saw smart deliver 669 units, finishing with 7,484 for the year.

Mercedes AMG high-performance models posted a 150.2% monthly sales increase to 2,807 units in December, while year-over-year sales climbed 54.4% to 17,456. Sales of Mercedes-Benz BlueTEC diesel models recorded 621 for the month and 11,057 for the year.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models delivered December sales of 11,714, a 2.9% increase over 11,379 units sold in December 2014. For 2015, MBCPO recorded 120,509 vehicles sold, an increase of 1% over last year (119,257 vehicles).

Mercedes-Benz ML63 AMG

Mercedes-Benz ML63 AMG

Mercedes-Benz C350e

Mercedes-Benz C350e

2014 E63 AMG S-Model 4MATIC

2014 E63 AMG S-Model 4MATIC

Mercedes-Benz USA October Sales Increase 3.7%

October sales for Mercedes-Benz USA increased 3.7% overall, an increase to 32,472 vehicles this year compared to 31,318 in October of 2014

October sales for Mercedes-Benz USA increased 3.7% overall, an increase to 32,472 vehicles this year compared to 31,318 in October of 2014.  Sales of Mercedes-Benz vehicles tallied 28,952 units sold, a 1.3% increase over October 2014. Mercedes-Benz Vans delivered 2,799 sales for the month of October, up 30.8% over October 2014, while smart recorded 721 units in October. On a year-to-date basis, Mercedes-Benz retails totaled 278,842, up 6.5%. Adding year-to-date sales of 23,073 for Vans and 6,153 for smart, MBUSA posted a grand total of 308,068 units through October, up 6.1%.

Mercedes-Benz C450 AMG Sedan and Mercedes-Benz GLE450 AMG Coupe

Mercedes-Benz C450 AMG Sedan and Mercedes-Benz GLE450 AMG Coupe

October sales for the Mercedes-Benz brand were led by the C-, E- and GLE model lines. The C-Class took the top spot with 7,283 units, followed by the E-Class with October sales of 4,661, up 18.4% from the same month last year. The newly introduced GLE rounded out the top three at 4,176, with a total of 9,470 sales during its first 3 months on the market.

“We’re on track for the best year we’ve ever had in this market as we head into the fourth quarter,” said Stephen Cannon, president and CEO of MBUSA. “The appetite for SUVs continues to grow and that’s creating very strong demand for our new GLE and GLE-Coupe. We’ll keep that momentum going with our new entry model, the GLC, at the end of the year.”

The brand’s AMG high-performance models posted a 79.5% monthly sales increase to 2,246 units in October, while year-to-date sales climbed 35.6% to 12,463. Sales of Mercedes-Benz BlueTEC diesel models recorded 584 for the month and 9,853 year-to-date.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models delivered October sales of 9,629. On a year-to-date basis, MBCPO has sold 99,373 vehicles, an increase of 1.2% over the comparable period last year (98,186 vehicles).

C-Class Leads Mercedes-Benz to Record Sales

The C-Class took the top spot at 6,665, up 30.3% from 5,114 in April 2014

Mercedes-Benz USA (MBUSA) today reported record April sales for the Mercedes-Benz brand with 29,188 units, up 12.8% from 25,887 sold in the same month last year. Sprinter posted a gain of 15.5% to 2,764 vehicles in April, combining with 480 units at smart for a monthly total of 32,432 for MBUSA. On a year-to-date basis, Mercedes-Benz sold 107,344 vehicles, increasing 9%. Adding 8,323 units at Sprinter (up 18.6%) and 2,013 units at smart, the company’s year-to-date grand total hit 117,680.

“The momentum of a record first quarter propelled us to the best April sales in our history,” said Stephen Cannon, president and CEO of MBUSA. “With the Mercedes-Maybach S600 and Mercedes-AMG GT S now arriving in showrooms, we’re fueling our growth at the upper reaches of the luxury and high-performance markets.”

The C-, E- and M-Class model lines led Mercedes-Benz April sales. The C-Class took the top spot at 6,665, up 30.3% from 5,114 in April 2014. The M-Class, best-seller on the light truck side, followed with a 29.1% gain to 4,945 units, while the E-Class rounded out the top three with sales of 3,466. At the high end, sales for the legendary G-Class sport-utility increased 9.5%.

Sales of Mercedes-AMG high-performance models totaled 1,119 in April, up 11.2% from the 1,006 units sold last year, and 3,826 year-to-date. Mercedes-Benz BlueTEC diesel models delivered 2,970 units for the month – a 93.7% gain from April 2014 – with year-to-date volumes climbing 13.8% to 6,210.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models delivered April sales of 9,367, while year-to-date sales hit 37,806.

Mercedes-Benz Infographic

From top selling models and awards to up-and-coming production and concept cars

From top selling models and awards to up-and-coming production and concept cars, CarGiant pays homage to the world’s most brilliant manufacturers, celebrating the luxurious German manufacturer Mercedes-Benz in a new infographic.

Mercedes-Benz

Mercedes-Benz

Historical Month for Mercedes-Benz

Mercedes-Benz reported the highest monthly sales in its history with a best-ever November total of 34,578

Mercedes-Benz reported the highest monthly sales in its history with a best-ever November total of 34,578, compared to 34,376 units the same month last year. Sprinter volumes increased 26% to 2,532 for the month, combining with 815 units at smart to bring total November sales at Mercedes-Benz USA (MBUSA) to a record 37,925. On a year-to-date basis, Mercedes-Benz retails increased 6% to 296,382 from 279,501 through November 2013, with 22,457 vehicles at Sprinter and 9,480 units at smart propelling MBUSA to a year-to-date grand total of 328,319.

“November was one for the history books at Mercedes-Benz,” said Stephen Cannon, president and CEO of MBUSA. “Beyond record sales, our rise to the top spot in J.D. Power’s Sales Satisfaction Index shows our efforts on the customer experience front are resonating with owners.”

Mercedes-Benz November sales were led by the C-, E- and M-Class model lines. The C-Class, which entered a new generation for the 2015 model year, took the lead at 9,259, up 17.5% from the 7,878 units sold the same month last year. The brand’s best-selling SUV, the M-Class, followed with a volume of 5,190, up 19.9%, while the E-Class rounded out the top three at 4,737. At the high end, the flagship S-Class topped last year’s November sales by 50.1% at 2,863.

Mercedes-Benz AMG high-performance models delivered November sales of 989, an increase of 10.4% from the 896 units sold the same month last year. Year-to-date AMG volumes totaled 10,181, climbing 52.1% from the 6,693 units sold during the comparable period in 2013.

Retails for Mercedes-Benz BlueTEC diesel models reached 1,316 in November, with year-to-date sales of 13,361.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) vehicles recorded sales of 9,692 in November, an increase of 9.6% from the 8,847 units sold during the same month last year. On a year-to-date basis, MBCPO sold 107,878 units, up 20.7% from the 89,349 vehicles sold during the comparable period in 2013.

Mercedes-Benz Sells Over Half a Million Cars in Four Months

Mercedes-Benz started into the second quarter of 2014 with strong growth: In April, the company delivered 133,077 vehicles to customers around the world, posting growth of 14.2%

Mercedes-Benz started into the second quarter of 2014 with strong growth: In April, the company delivered 133,077 vehicles to customers around the world, posting growth of 14.2%. With sales of more than half a million vehicles, the brand recorded a sales increase of 14.9% since the beginning of the year.

Mercedes-Benz SLK

Mercedes-Benz SLK

“We are posting a double-digit percentage growth in sales for the tenth consecutive month, among others also due to the great success of the new C-Class”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “Our strong growth in April shows: We continue to be on the right course and are winning new customers for our brand worldwide.”

Sales of the brand developed very successfully in Europe. Overall, 62,868 vehicles were delivered to customers (+10.3%). The total since the beginning of the year was at 224,257 units (+8.2%). In the German domestic market, the brand increased its sales in April to 24,430 units (+2.5%). The German market is one of the three largest sales markets of the premium brand.

In its biggest sales market, the USA, the company posted a new sales record: In April, Mercedes-Benz handed 25,887 vehicles over to customers, an increase of 9.5% and was therefore premium manufacturer number one. Particularly great demand was seen for the S-Class sedan, whose top models, the S 600 and S 65 AMG, are also available starting this month. In Canada, the brand posted growth of 14.4% with sales of 2,887 vehicles in April.

The greatest growth driver was once more the Asian market: In China including Hong Kong, Mercedes-Benz delivered 22,438 vehicles in April, 38.2% more than in the same month of the previous year. In mid-April the company celebrated the world premiere of the new C-Class long version at the “Auto China” motor show in Beijing. The new extended C-Class version, which is 80 millimeters longer, will be produced at Beijing Benz Automotive Co., Ltd. (BBAC) in Beijing exclusively for the Chinese market and will come on the market there in the third quarter. The introduction of the model marks another milestone in the implementation of Daimler’s China strategy. China is the second-largest market for the C-Class sedan after the USA.

Sales also developed very well in the other Asian markets: In Taiwan and South Korea, the company posted further sales records and double-digit growth rates. Despite the difficult market environment in Japan caused by a sales tax increase, Mercedes-Benz maintained its standing as the most registered premium manufacturer.

Among the model series, the compact car models of Mercedes-Benz continue to develop very well. In April, the brand sold 36,625 vehicles of the A-, B-, CLA- and GLA-Class (+20.3%). The compact SUV GLA has been on European roads since March and won the “Design Trophy Award” of the German magazine “Auto Zeitung” in the SUV category in April.

The demand for the models of the E-Class family was particularly strong in April. Worldwide, 23,107 customers opted for a sedan or an estate (+33.0%). Strong growth was also posted by the E-Class coupe with a sales increase of 50.9% in April. The brand subsumes its coupes, convertibles and roadsters under the umbrella term “Mercedes-Benz Dream cars”. Since the beginning of the year, more than 50,000 of these dream cars with the star have been delivered to customers. As the summer approaches, the Mercedes-Benz convertibles are in special demand — since the beginning of the year, round about 20,000 customers have opted for open-air driving.

The flagship of the brand, the S-Class, was delivered to customers 8,213 times in April, or twice as often as in the same month of the previous year. The Mercedes-Benz S-Class has been the best-selling luxury sedan in the world for long.

The SUVs with the star continue to be successful: In April, Mercedes-Benz sold 28,656 vehicles of the SUV segment, more than ever before (+9.1%). At the motor show in Beijing in April the company presented the Concept Coupe SUV – a four-door, all-wheel-drive coupe with the advantages of an SUV. The extremely sporty study offers a glimpse into next year’s series vehicle.

The compact city car smart fortwo was handed over to customers 8,392 times in April (PY 8,740 units). The two-seater is attracting increasing numbers of customers, especially in the USA (+57.1%) and in China (+20.9%). The next generation of the smart will celebrate its world premiere in Berlin, Germany in July with a two- and four-seater.

Mercedes-Benz SLK

Mercedes-Benz SLK

Overview of sales by Mercedes-Benz Cars

April 2014 Change in % Per April 2014 Change in %
Mercedes-Benz 133,077 +14.2 507,353 +14.9
smart 8,392 -4.0 31,824 -7.4
Mercedes-Benz Cars 141,469 +12.9 539,177 +13.3
Mercedes-Benz Sales in the Markets
Europe 62,868 +10.3 224,257 +8.2
– thereof Germany 24,430 +2,5 80,432 +4.5
NAFTA 29,367 +9.2 111,220 +5.9
– thereof USA 25,887 +9.5 98,501 +6.1
Asia/Pacific 36,538 +31.0 155,142 +39.1
– thereof Japan 2,313 -15.4 20,120 +38.0
– thereof China 22,438 +38.2 89,496 +45.1

Mercedes-Benz March Sales Hit All-Time High

Mercedes-Benz posted the best-selling month in the company's history in March and has handed over 158,523 vehicles to customers

Mercedes-Benz posted the best-selling month in the company’s history in March and has handed over 158,523 vehicles to customers (+13.3%). With sales of 374,276 cars since the beginning of the year, the company has also posted the strongest first quarter to date (+15.2%).

“We are continuing the success story of the record year 2013 with additional new products and have posted the best-ever first-quarter sales in the company’s history”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “We have been posting double-digit growth rates for sales in every month since the beginning of the year. We expect added impetus from the new C-Class and the compact SUV GLA, which have been taking over the roads of Europe in the last few weeks.”

The company sold 76,587 vehicles in Europe in March (+7.6%). The main growth driver was the UK (+19.8%). On the German domestic market Mercedes-Benz was again the most registered premium brand in Germany with sales of 25,544 units (+1.0%).

In the USA, Mercedes-Benz has delivered 27,401 vehicles to customers (+11.2%) with record-high sales numbers in its biggest sales market both in March and for the entire first quarter, and particularly high growth rates for the S-Class.

The growth rates achieved by Mercedes-Benz in March were especially high in the Asian markets: In China (incl. Hong Kong), the company is continuing the sustained growth trend of recent months with sales of 24,937 vehicles (+34.0%). The E-Class long version from local production was in particularly high demand.

Mercedes-Benz posted new sales records in Japan as well: Since the beginning of the year, the brand with the star has delivered 17,807 units (+50.3%) and thus continues to be the most registered premium brand in Japan.

The compacts with the star are going forward with their positive development: In March, Mercedes-Benz sold 43,389 vehicles of the A-, B-, CLA- and GLA-Class (+26.4%). The compact SUV, GLA, which has been available at European dealers since mid-March, is winning new customers. The new C-Class also came on the market in March. The two models have proved to be crowd pullers: Alone during the weekend of their premiere, European dealers’ showrooms welcomed 500,000 visitors who tried out the new models in more than 22,000 test drives.

In the first quarter, Mercedes-Benz handed over 62,169 E-Class sedans and estate to customers worldwide (+38.0%). A fourth of the sedans are ordered as a long version. The E-Class coupe and convertible are posting double-digit growth rates at the start of spring.

Sales of the Mercedes-Benz S-Class totalled 24,144 units in the first quarter, or twice the units sold in the previous year’s period. The strong growth is also supported by the high demand in China, where Mercedes-Benz is selling every fourth S-Class.

The demand for the brand’s SUV is also unbroken: Customer deliveries came to 33,690 units in March alone (+9.6%), and a total of 81,397 vehicles were sold since the beginning of the year (+5.4%).

Since January 23,432 customers worldwide have opted for a smart fortwo (PY: 25,632 units). The compact two-seater is very popular mainly in big cities and is therefore also used for the station-independent car sharing service car2go. Since mid-March, 300 white and blue smart fortwo cars are ready and waiting for spur-of-the-minute rentals in Rome as well. car2go is thus now represented in 26 cities in Europe and North America.

Overview of sales by Mercedes-Benz Cars

March 2014 Change in % Per March 2014 Change in %
Mercedes-Benz
 
158,523
 
+13.3
 
374,276
 
+15.2
 
smart
 
9,555
 
-9.1
 
23,432
 
-8.6
 
Mercedes-Benz Cars
 
168,078
 
+11.7
 
397,708
 
+13.5
 
Mercedes-Benz Sales in the Markets
 
Europe 76,587 +7.6 161,389 +7.5
– thereof Germany 25,544 +1.0 56,002 +5.4
NAFTA 31,493 +9.0 81,853 +4.7
– thereof USA 27,401 +11.2 72,614 +5.0
Asia/Pacific 45,943 +30.9 118,604 +41.7
– thereof Japan 8,690 +39.5 17,807 +50.3
– thereof China 24,937 +34.0 67,058 +47.6

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Mercedes-Benz Sales Increase 15.4 Percent in January

Worldwide the company delivered 109,477 vehicles to customers, more than in any January before

Mercedes-Benz started into the new year with an increase in sales by 15.4%. Worldwide the company delivered 109,477 vehicles to customers, more than in any January before.

“After the record year in 2013 we are starting into another year of growth with strong products. Especially the E- and S-Class, which are very well received by our customers, will ensure that we continue on our growth course”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “The new generation of the C-Class will have its market launch in spring. And the GLA will win new customers for the brand as the first compact SUV from Mercedes-Benz.”

In Europe the brand increased sales by 5.9% to 40,830 cars and continued to gain market shares. In particular in Great Britain (+15.1%) and in Russia (+42.5%) the company was able to follow up on its sales successes of the previous year. Especially the compact cars provide for strong growth in Europe. In Germany the brand with the star delivered 13,595 vehicles to customers in January (+8.4%). With a market share of 9.2% Mercedes-Benz maintains its strong position from the previous year and continues to be the premium brand with the most new-car registrations in its home market.

The new year is also off to a good start for Mercedes-Benz in the NAFTA region: In the US, the brand’s largest sales market, Mercedes-Benz set a new record with sales of 22,604 vehicles (+0.5%), thus achieving market leadership once again. An increase in sales in Canada (+30.1%) also resulted in a new record.

In the Asia/Pacific region the company continued the positive trend from the previous year. Mercedes-Benz is still the best-selling premium brand among imported cars in Japan. In January the brand recorded an increase in sales of 73.4%. In China (incl. Hong Kong) Mercedes-Benz increased its car sales by 44.9%, in India by 54.0%. In the South Korean market the premium manufacturer even posted an increase of 89.5%.

Among the brand’s model series the compact cars bearing the star continued their highly positive sales development. In January the company sold 27,198 models of the A-, B- and CLA-Class (+32.1%). The compact car segment of Mercedes-Benz will be supplemented by the GLA compact SUV in spring 2014.

Mercedes-Benz also registered increasing demand for the models of the E-Class family: More than 20,000 vehicles of the sedan and estate models alone were sold in January, an increase by 32.0%. In particular the long-wheelbase version of the E-Class, which is produced in China for China, is especially popular.

The flagship of the brand, the S-Class sedan, sold 7,431 cars in January, representing an increase of 69.2% over the same month last year and a new sales record. The S-Class continued to be the world’s best-selling luxury sedan also at the start of the new year.

Mercedes-Benz bundles the brand’s coupes, cabriolets and roadsters under the name “dream cars”. In January 9,506 of these vehicles were delivered to customers. The SLK, the E-Class coupe and cabriolet and the CLS regularly top the lists of new-car registrations in their segments.

After the successful year in 2013 with sales that once more topped 100,000 units, the smart brand started into the year of the model changeover with sales of 6,511 vehicles (previous year: 7,285 units). With a market share of about 30% the smart electric drive was the market leader among all newly registered electric cars in Germany in 2013. The new generation of the city speedster will have its market launch in the fourth quarter as a two-seater and a four-seater.

Overview of sales by Mercedes-Benz Cars

January 2014 January 2013 Change in %
Mercedes-Benz 109,477 94,895 +15.4
smart
6,511 7,285 -10.6
Mercedes-Benz Cars 115,988 102,180 +13.5
Mercedes-Benz Sales
in the markets
Europe 40,830 38,539 +5.9
– thereof Germany 13,595 12,541 +8.4
NAFTA 25,198 24,783 +1.7
– thereof USA 22,604 22,501 +0.5
Asia/Pacific
39,324 27,254 +44.3
– thereof Japan 4,015 2,315 +73.4
– thereof China 24,199 16,695 +44.9

MBUSA Saw Record Sales in January

Mercedes-Benz USA reported the highest January retail volumes in its history with sales of 24,413 vehicles sold

Mercedes-Benz USA (MBUSA) reported the highest January retail volumes in its history with sales of 24,413 units across the Mercedes-Benz, Sprinter and smart model lines, a 1.5% increase from the 24,059 vehicles sold the same month last year. The Mercedes-Benz brand alone achieved its best-ever January with sales of 22,604. Gains were made across the MBUSA brand portfolio as Sprinter Vans advanced 19.6% to 1,288 units and smart increased 8.3% to 521.

“We knocked it out of the park last year and are moving into 2014 at a record sales pace,” said Steve Cannon, president and CEO of MBUSA. “The product milestones will continue this year with an all-new entry point on the SUV side in the form of the GLA, the next generation C-Class and standout additions to our high-end and high-performance lineups.”

Mercedes-Benz January sales were led by the C-, E- and M-Class model lines. The sporty C-Class—the brand’s volume leader in 2013—came in first at 5,748 units, followed by the E-Class with sales of 5,266. The brand’s top selling SUV, the M-Class, rounded out the top three at 2,824 units.

At the high end, sales of the all-new 2014 S-Class flagship increased 36.6% to 1,281 from the 938 units sold in January 2013.

Sales of Mercedes-Benz BlueTEC diesel models hit 1,074 in January, an increase of 1.9% from the 1,054 units sold in January 2013. The company’s high-performance AMG models finished the month with sales of 846, increasing 70.9% compared to the same period last year.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) recorded sales of 8,305 vehicles in January, an increase of 1.8% when compared to the 8,169 units sold in January 2013.

Mercedes-Benz Once Again King of Luxury Cars

Mercedes-Benz beats out December sales surge from BMW to become top-selling luxury car brand

Mercedes-Benz took back the crown from rival luxury brand BMW, after BMW had held the title of top-selling car brand for two years straight.  Even with an end of the year sales surge from BMW, Mercedes-Benz, with its vast vehicle lineup, was able to beat BMW’s sales and set an annual record for sales in the process.

2014 Mercedes-Benz S63 AMG 4MATIC

2014 Mercedes-Benz S63 AMG 4MATIC

Helping solidify their position, Mercedes posted a 17 percent increase in December with 33,007 deliveries.  Mercedes-Benz sales leaders included the all-new Mercedes CLA, Mercedes new entry-level vehicle, the E-Class and uber luxury S-Class. Mercedes-Benz sales increased by 14 percent to 312,534 units sold, 3,254 vehicles more than BMW.

2014 Mercedes-Benz CLA45 AMG.

2014 Mercedes-Benz CLA45 AMG.

Congratulations Mercedes-Benz!

MBUSA Reports Highest November Earnings on Record

Mercedes-Benz USA November earnings show highest retail volumes in its history with 37,345 Mercedes, Sprinter and smarts Sold

Mercedes-Benz USA has reported the highest November retail volumes in its history with 37,345 units sold across the Mercedes-Benz, Sprinter and smart model lines, up 14.4% from the 32,649 vehicles sold in November 2012. Sales for the Mercedes-Benz brand alone jumped 13.4% over the same period last year to 34,376, while year-to-date volumes hit a record 279,501. Adding year-to-date sales of 18,988 for Sprinter Vans and 8,409 units at smart, MBUSA achieved a year-to-date grand total of 306,898 units, making November the 50th consecutive month of month-over-month sales increases since the streak began in late 2009.

“November’s result has already propelled us past last year’s record sales volume,” said Steve Cannon, president and CEO of MBUSA. “We’re striking a chord with more customers than ever before thanks to a strong product portfolio, the best dealers in the business and a laser focus on the ownership experience.”

November sales for Mercedes-Benz were led by the E-, C- and M-Class model lines. The E-Class, completely redesigned for the 2014 model year, came in first at 8,614 units, followed by the sporty C-Class with sales of 7,878. The M-Class, the brand’s top-selling SUV, rounded out the top three at 4,328, up 11.1% over the same period in 2012.

The Sprinter lineup, which received a full redesign for model year 2014 on sale since September, posted strong November gains of 23.3% at 2,010 units. Monthly sales at smart reached 959—up 36.2% from November 2012.

Mercedes-Benz’s BlueTEC diesel models recorded sales of 1,724 for the month, up 8.0%, and 15,092 year-to-date, an increase of 9.9% from the 13,738 units sold in November 2012.  The company’s high-performance AMG models finished the month with sales of 896, up 34.9%.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) recorded sales of 8,847 vehicles in November, an increase of 24% compared to the 7,113 units sold in November 2012. On a year-to-date basis, MBCPO sold 89,349 vehicles, rising 22% from the 73,431 vehicles sold during the comparable period last year.

Mercedes-Benz September Sales – Best Month Ever

Mercedes-Benz sales continue to grow due to expanded compact range and new E-Class and S-Class models

September was a record month for Mercedes-Benz, the luxury brand sold more vehicles than any other month prior. In total, Mercedes sold 142,994 new cars to customers all around the globe, for a growth of 15.9%.  Since the beginning of 2013, 1,062,638 cars have been sold, an increase of 10.1%. The third quarter was particularly successful for the company in the United States and China which is in part why Mercedes recorded massive growth of 18.0% or 368,201 vehicles sold in the third quarter.

Mercedes-Benz also expanded its market shares in Europe and remains the most-registered premium brand in Germany, Japan and the United States. Much of this growth can be attributed to the compact models and the new E-Class, which was launched to great success. The new S-Class is already leading the way of new vehicle registrations in Germany, and with its launch in the Chinese market in September its global presence and position will be further strengthened.

Mercedes-Benz USA September 2013 Sales

Mercedes-Benz USA (MBUSA) also reported the highest September sales in its history with 27,474 units sold across the Mercedes-Benz, Sprinter and smart model lines—an increase of 5.8% from the 25,980 vehicles sold in September 2012.  Retail volumes for the Mercedes-Benz brand rose 6.7% over the same period last year to 24,697, while year-to-date sales hit a benchmark 215,056 units, up 12.2%. Adding year-to-date sales of 14,940 for Sprinter Vans and 6,937 vehicles at smart, MBUSA’s year-to-date total reached 236,933 units, marking a best-ever third quarter for both the Mercedes-Benz brand and MBUSA.

“We’re making history this month and not just in terms of our record sales pace,” said Steve Cannon, president and CEO of MBUSA. “September marked a recalibration moment for Mercedes-Benz as we began delivery of our new gateway, the CLA, to dealerships across the country. After just over a week on the market, this car sold more than 2,300 units. We’re confident the CLA will be a driving point of our success as we head toward another banner sales year.”

September sales for the Mercedes-Benz brand were led by the C-, E- and M-Class model lines. The sporty C-Class took the top spot at 6,389 units sold, followed by the E-Class with sales of 5,647 vehicles, up 17.0%. MBUSA’s top-selling SUV, the M-Class, rounded out the top three at 3,180 units, a 30.4% increase over the same period last year.

In total, sales of Mercedes-Benz passenger cars climbed 10.9% compared to the first three quarters of 2012, increasing to 138,282 from 124,637. Likewise, the brand’s light truck offerings were up 14.6% from the 66,981 units sold in the first nine months of 2012 to 76,774 in 2013.

The Sprinter model line posted a month-to-date increase of 20.0% to 2,152 units, boosted by sales of the redesigned 2014 lineup which began rolling into dealerships at the beginning of September. Month-to-date volumes at smart reached 625 units.

Sales of Mercedes-Benz’s BlueTEC diesel models were 1,364 in September, up 193.3% from the 465 vehicles sold during the same period last year. The company’s high-performance AMG models finished the month with sales of 675, up 48.4% from September 2012.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,649 vehicles in September. On a year-to-date basis, MBCPO sold 72,890 vehicles, up 22.3% over the 59,586 units sold during the comparable period in 2012.

Record Sales for Mercedes-Benz USA

Mercedes-Benz USA's year-to-date grand total is 209,459 vehicles (Mercedes-Benz, Sprinter, smart) sold, its highest on record

It’s been another record month for Mercedes-Benz USA (MBUSA) with August sales of 27,144 units, an increase of 15.8% from the 23,439 vehicles sold last year in August.  Sales include Mercedes-Benz, Sprinter and smart models.

2013 Mercedes SL63 AMG

2013 Mercedes SL63 AMG

Just for the Mercedes-Benz brand  retail volumes reached 24,761 vehicles sold for the month, that’s a 20.5 percent increase from the previous year.  Year-to-date sales of Mercedes cars are up an impressive 13.0 percent for a record 190,359 vehicles sold.  If you then add in ytd sales of 12,788  Sprinter Vans and 6,312 smart cars sold,  MBUSA’s year-to-date grand total is 209,459 vehicles, its highest on record.

Why the impressive gains?  “The market is continuing to pick up steam, our sales momentum is on record pace and we have two major new products hitting the market in the next few weeks,” said Steve Cannon, president and CEO of MBUSA.  “At $29,900 the CLA will open a whole new gateway to the Mercedes-Benz brand, and our next generation S-Class will redefine the standards of luxury and innovation for the entire industry. We’re looking at a record year not only in terms of sales but also for recalibrating the Mercedes-Benz model lineup to lead the industry.”

2014 Mercedes-Benz CLA250 Edition 1

2014 Mercedes-Benz CLA250 Edition 1

August sales for the Mercedes-Benz brand were led by the C-, E- and M-Class model lines.  The sporty C-Class—the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers—took the lead at 6,701 units sold, up 2.8% from the same month in 2012.  The E-Class followed with sales of 6,523 vehicles, jumping 44.5%, while MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,816, up 70.1%.  Strong performers at the high end included the company’s legendary SL-Class roadster, posting an increase of 18.5% from August 2012.

Mercedes-Benz ML63 AMG

Mercedes-Benz ML63 AMG

The Sprinter model line, which receives a comprehensive redesign for the 2014 model year arriving this fall, delivered month-to-date volumes of 1,390 units, while smart sales vaulted 31.9% to 993, boosted by the growing popularity of the 2013 electric drive.

2013 Mercedes-Benz C350 Sedan with Sport Package Plus

2013 Mercedes-Benz C350 Sedan with Sport Package Plus

Sales of Mercedes-Benz’s BlueTEC diesel models were 1,556 in August, increasing 104.7% from the 760 vehicles sold during the same period last year.  The company’s high-performance AMG models finished the month with sales of 732, up 14.9% from August 2012.

2014 Mercedes-Benz E400 HYBRID Sedan

2014 Mercedes-Benz E400 HYBRID Sedan

Separately, the Mercedes-Benz Certified Pre-Owned (MBCPO) program accomplished the best sales month in its history with volumes of 9,261 in August, an increase of 33.8% when compared to August 2012 (sales of 6,921 vehicles).  On a year-to-date basis, MBCPO sold 66,241 vehicles, rising 25.3% over the comparable period (52,859 vehicles) in 2012.

Mercedes-Benz USA YTD Sales at All-Time High in July

Mercedes-Benz year-to-date sales hit an all-time high of 165,598 units

For July 2012, Mercedes-Benz USA  reported sales of 22,294 vehicles sold, this July Mercedes has reported sales of 26,423 units – an 18.5% increase.  MBUSA’s retail volumes hit 23,648 for the month—gaining 22.5% over the previous year—while year-to-date sales hit an all-time high of 165,598 units.  Sprinter Van sales totaled 1,915, combining with 860 units sold at smart to bring MBUSA’s grand total to 182,315 vehicles year-to-date.  This makes July the seventh consecutive month of record-breaking sales at MBUSA for 2013.

2013-C-250-sport-sedan-lunar-blue

2013 Mercedes-Benz C250 Sport Sedan in Lunar Blue

“July delivered double-digit gains for both our passenger cars and light truck offerings, as our sales momentum shows no signs of slowing down,” said Steve Cannon, president and CEO of MBUSA. “We have two major product launches—one at the high-end and one at the entry—around the corner.  This will be a banner year for the brand, bringing a whole new level of quality and innovation to Mercedes-Benz and the luxury market.”

Mercedes-Benz saw growth across its product portfolio, with July’s top sellers comprised of the C-, E- and M-Class model lines.  The sporty C-Class—the current gateway to the brand for younger and first-time Mercedes-Benz buyers—was the volume leader at 7,604 units for the month, up 34.3% from July 2012.   The E-Class was a close second at 5,605, up 10.1%, while sales of MBUSA’s top-selling SUV, the M-Class, soared 72.7% from the 1,790 units sold in July 2012 to 3,092.

The Sprinter model line, which receives a comprehensive redesign for the 2014 model year arriving this fall, posted sales of 1,915 for the month, while smart volumes grew 10.3% to 860 vehicles sold.

Sales of Mercedes-Benz’s BlueTEC diesel models were 879 for July while the company’s high-performance AMG models finished the month with sales of 464.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,976 vehicles in July, an increase of 22% when compared to July 2012 (sales of 6,519 vehicles).  On a year-to-date basis, MBCPO sold 56,980 vehicles, rising 24% over the comparable period (45,938 vehicles) in 2012.

Mercedes-Benz USA Continues Record Sales in May 2013

Mercedes-Benz USA has fifth consecutive month of record sales for 2013

Mercedes-Benz USA (MBUSA) has again reported a record high sales month.  With sales reaching 27,359 vehicles, MBUSA saw an 8.3 percent increase over May 2012. Mercedes Sales volumes rose 9.8 percent in May (24,713), bringing the year-to-date total for the brand to another record high of 117,535 vehicles sold. Mercedes-Benz Sprinter Van sales climbed to 7,517, an increase of 5.3 percent year-to-date over last year.  Combined with 3,678 smart sales and MBUSA’s year-to-date sales totals equaled 128,730 units sold.

“We’ve seen five consecutive months of best-ever sales in 2013,” said Steve Cannon, president and CEO of MBUSA. “Strong momentum carries across the entire product line from our entry models straight up to the high end, which is ahead 24 percent for the year. We expect to build on that pace as more of our completely redesigned E-Class models roll into dealer showrooms.”

The highest Mercedes-Benz volume performers for May were the C-Class, E-Class and M-Class model lines. The C-Class—the sporty gateway to the brand for younger and first-time Mercedes-Benz buyers—led sales at 8,013 units, up 20.5% from May 2012. Sales of the E-Class, which receives a complete redesign for 2014 and is now arriving in dealerships, followed at 4,930. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,219. Strong performers at the high end included the company’s flagship S-Class, up 16.4%, and the award winning GL-Class SUV which increased 41.0% over the same period last year.

The Sprinter model line posted sales of 1,828 for the month, while smart saw a 16.4% boost in sales volume totaling 818 units.

Sales of the company’s BlueTEC diesel models were 1,503 for the month, up 47.5% from the same period last year. On the high-performance side, AMG model sales finished the month of May at 536.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,113 vehicles in May; an increase of 24.2% when compared to May 2012 (sales of 6,534 vehicles). On a year-to-date basis, MBCPO sold 41,231 vehicles, an increase of 25.6% over the comparable period (with sales of 32,826 vehicles).

Mercedes-Benz
Passenger Vehicles
May-13 May-12 Monthly % YTD 2013 YTD 2012 Yearly %
C-CLASS 8,013 6,649 20.5% 38,263 31,180 22.7%
E-CLASS 4,930 5,576 -11.6% 23,050 24,777 -7.0%
S-CLASS 1,190 1,022 16.4% 5,370 4,529 18.6%
CL-CLASS 46 56 -17.9% 238 329 -27.7%
SL-CLASS 754 709 6.3% 3,176 1,229 158.4%
SLS AMG 47 83 -43.4% 212 473 -55.2%
SLK-CLASS 408 405 0.7% 1,993 1,963 1.5%
CLS-CLASS 706 743 -5.0% 3,041 3,147 -3.4%
R-CLASS 2 151 -98.7% 22 719 -96.9%
M-CLASS 3,219 3,198 0.7% 15,661 17,735 -11.7%
G-CLASS 242 68 255.9% 1,042 411 153.5%
GL-CLASS 2,428 1,722 41.0% 12,527 9,644 29.9%
GLK-CLASS 2,728 2,133 27.9% 12,940 10,228 26.5%
TOTAL 24,713 22,515 9.8% 117,535 106,364 10.5%
*SPRINTER 1,828 2,041 -10.4% 7,517 7,136 5.3%
**smart 818 703 16.4% 3,678 3,731 -1.4%
MBUSA Combined Total May-13 May-12 Monthly % YTD 2013 YTD 2012 Yearly %
GRAND TOTAL 27,359 25,259 8.3% 128,730 117,231 9.8%

*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.