Even before the official market launch, games fans are able to experience the new Mercedes-AMG C 63 S Coupé interactively on the racetracks of the world. The new sports car is the centrepiece of an exclusive download package which is now available for the new racing simulation game “Forza Motorsport 6,” available on Xbox One. Motorsport fans can put the new sports car from the performance brand Mercedes-AMG through its paces on legendary circuits such as the Nordschleife, Hockenheimring or Le Mans. Apart from the C 63 S Coupé, there are 14 other Mercedes models in the game, all ready for action in the pit lane. These include for example the current Mercedes-AMG GT, the gullwing models 300 SL and SLS AMG and the AMG version of the A-Class.

Mercedes-AMG C 63 S Coupé featured in the racing simulation game “Forza Motorsport 6”

Mercedes-AMG C 63 S Coupé featured in the racing simulation game “Forza Motorsport 6”

As the comprehensive racing game of this generation, “Forza Motorsport 6” features a lot of different cars and 24-player races across 26 world-famous locales. The game also showcases other innovative features, such as wet-weather racing with physically-based 3D puddles and night racing that immerse fans in the danger and intensity at the heart of motorsport.

Mercedes-Benz has produced its own spot to mark the integration of the new Mercedes-AMG C 63 S Coupé. Dynamic driving scenes specially filmed on a deserted airfield alternate with graphically brilliant scenes of the car in the game itself. The sports car and its digital twin seem inseparable. The highlight at the end is the handover of the vehicle keys by the experienced racing professional and former F1-driver Karl Wendlinger, as he vacates the real cockpit for a Forza gamer: http://mb4.me/forza6

About the Mercedes-AMG C 63 S Coupé

A dynamically configured chassis, with optional air suspension, forms the basis for a high level of suspension comfort, low road roar and tyre vibration, agile handling, and driving pleasure. Lightweight construction to reduce weight, excellent aerodynamics and high-performance, efficient engines likewise play their part. A host of assistance systems provides safety of the very highest calibre. A dynamically configured chassis, with optional air suspension, forms the basis for a high level of suspension comfort, low road roar and tyre vibration, agile handling, and driving pleasure. Lightweight construction to reduce weight, excellent aerodynamics and high-performance, efficient engines likewise play their part. A host of assistance systems provides safety of the very highest calibre.

Mercedes-AMG C 63 S Coupé

* Ready-to-drive condition (fuel tank 90% full, without driver and luggage); ** Ready-to-drive condition (fuel tank 90% full, with driver (68 kg) and luggage (7 kg); *** Electronically limited; 290 km/h with AMG Driver’s Package

About Forza Motorsport

“Forza Motorsport” is a racing game with real racetracks for the Xbox One video games console, programmed by Microsoft’s own development team at Turn 10 Studios. Since the first title was published in 2005, the games have received numerous awards by virtue of their realistic graphics and driving physics.

In the past, when he was still at school, he used to recognise the cars on the roads from afar. Brands, models – he could allocate every little detail. And today it is no different. Kazunori Yamauchi is crazy about cars. What’s more: he’s a perfectionist. But above all, he is the mastermind behind the “Gran Turismo®” series. That racing simulation that is one of the most successful console games in the world. That is entirely the achievement of this modest Japanese man. With his love of detail and his uncompromising will, he has created an almost perfect reality which captivates millions of enthusiastic players.

Mercedes AMG Vision Gran Turismo

On the Thursday of the Festival of Speed, Yamauchi showed the world that the possible can still be stretched a little bit further. At the same time that the Central Feature was unveiled on the lawn in front of Goodwood House, there was an update available for “Gran Turismo® 6”: the sculpture by British artist Gerry Judah, with the W25 Silver Arrow and Lewis Hamilton’s Mercedes-Benz AMG Petronas W04 Formula 1, is now not only located in Sussex, but also exists virtually on the Playstation Goodwood hillclimb course.

Judah said that creating the sculpture for the 120-year motor racing jubilee of Mercedes-Benz was an extraordinary opportunity. “For this we have pushed the limits of what is possible with size and complexity in engineering, with a 160 tonne steel arch connecting two of their great historic cars over the top of Goodwood House. The sculpture also celebrates the dynamic between Mercedes-Benz and the Festival of Speed, which for me is a pleasure and a privilege to be involved with,” said Judah.

The fact that all the details of the steel design can be found in the game is the result of close cooperation between Yamauchi and Judah. Right back in the planning stage, the two worked closely together with the aim of digitalising the design of the sculpture in the best way possible. Every corner, every curve, even the weld seams correspond to the 25-metre-high original. The result is truly impressive, for it is far more than just an update for the Goodwood hillclimb course in a game.

Mercedes AMG Vision Gran Turismo Goodwood Festival of Speed

It is a homage to the fastest garden party in the world, and above all to Mercedes-Benz. The Japanese mastermind has for years valued the cooperation with Stuttgart, which culminated in the Mercedes-Benz AMG Vision Gran Turismo showcar for the 15th. anniversary of the racing series.

At the market launch of the newest part of the “Gran Turismo®” series, the Mercedes-Benz Advanced Design Studios in Sindelfingen and Como designed an exclusive sports car which celebrated its public debut last year at the Los Angeles Auto Show.

And it was the depth of detail of the Mercedes-Benz AMG Vision Gran Turismo that so delighted Yamauchi. The powerfully extreme proportions and also the sensually flowing shape of the body, the classic quotations of the sports car radiator grille with the central star, or the modern LED lighting: it was the combination of all of these that created the attraction for the Japanese expert. “The exterior of a car, its movements, the feel of driving it and the portrayal of the scenery around the car must be as detailed and realistic as possible. Creation begins with precise, meticulous observation.”

Via: Mercedes-Benz

Mercedes-Benz designers have developed the super sports car concept  for the PS3 racing game, Gran Turismo 6.  Dubbed the Mercedes-Benz AMG Vision Gran Turismo, the concept features extreme proportions, sensual contours and an intelligently implemented high tech blend to form a body.  As a 1:1-scale model, the Mercedes-Benz AMG Vision Gran Turismo is celebrating its world premiere on 19 November 2013 at the opening of the new Mercedes‑Benz Research & Development Center in Sunnyvale, California. The super sports car with its hallmark Mercedes gullwing doors will be taking to the virtual racetrack when the new racing game goes on sale in December 2013 – as the first of the “Vision Gran Turismo” series of vehicles.

Mercedes AMG Vision Gran Turismo Concept

To mark the 15th birthday of the popular Gran Turismo® series this year, Kazunori Yamauchi, Producer of Gran Turismo series and President of Polyphony Digital Inc., called upon the world’s leading automotive manufacturers and design studios to look forward into the future. Using the theme “Vision Gran Turismo”, these creative teams were to develop concept models which give a unique insight into the further development of the automobile. As virtual vehicles that nonetheless function just like a real car, the visionary concepts will be gradually unveiled in and integrated into the new game Gran Turismo® 6 through online updates.

Extreme proportions and variable LED radiator grille

“By virtue of its proportions and expressive appearance, the Mercedes-Benz AMG Vision Gran Turismo embodies the brand’s defining design philosophy of sensual purity in a unique way. The design of this concept car reflects to extreme effect the perfect symbiosis between emotional, sensuous contours and intelligently presented high tech,” says Gorden Wagener, Vice President Design Daimler AG.

Mercedes AMG Vision Gran Turismo Concept

The sports car proportions that are a typical Mercedes feature have been reinterpreted: the long bonnet has a flowing transition into a compact greenhouse offset to the rear, which takes the form of an aerodynamically efficient water drop to descend slightly at the rear, where it rests on the rear end with broad shoulder contours. The dynamic aura is accentuated by an extended, dramatic side contour and a pronounced bulge to the wheel arches, which blend into the low-slung, muscular bodyshell. The angled headlamps, with their colour scheme and determined look, convey a sense of sportiness and readiness to leap forward. This impression is reinforced by the bonnet with its expressive forms and motorsport details, such as the release catches on the bonnet and the fuel cap, for example. The red-glowing contour lines on the lower part of the vehicle create an effect similar to that of exterior ambient lighting and stand out from the silver-painted bodywork. This makes the Mercedes-Benz AMG Vision Gran Turismo look even more aggressive.

Another eye-catching feature is the radiator grille – a reinterpretation of the wide Mercedes-Benz sports car grille with central star. Its shape is reminiscent of the legendary 300 SL racing car of 1952. However, instead of classic louvres the grille of the show car features exclusively LEDs. The variable LED grille with different light patterns is a further development of the diamond grille introduced with the new A-Class.

Mercedes AMG Vision Gran Turismo Concept

Purist interior dedicated to speed

The exterior design, which is systematically and passionately geared to motor racing, is congenially mirrored in the interior of the two-seater. Inspired by the Formula 1 cockpit, the red integral sports seats blend into the black flooring of the footwell to form a protective shell. The form of this flowing, sculptured shell suggests enormous forward thrust. The dashboard also creates an equally dynamic effect. It has been designed in the form of two gullwing doors which are positioned on each side of the steering column. As a result the actual doors themselves appear to be an extension of the instrument panel.

The central display is optimally positioned in the driver’s field of vision: it takes the form of a glass surface floating directly above the racing steering wheel with its shift paddles, and shows all the relevant information such as road speed, engine speed and operating temperature as required. Operation is by rocker switches in the centre of the dashboard and in an overhead console, like in a jet. The steering column visibly penetrates the firewall to the engine compartment, creating a visual connection between the driver and the heart of this super sports car, the AMG V8 front-mid engine.

Mercedes AMG Vision Gran Turismo Concept

Intelligent lightweight construction and authentic racing car sound

The AMG V8 biturbo engine delivers an exceptionally agile response to even the smallest movements of the accelerator. It develops 430 kW (585 hp) and a maximum torque of 800 Nm. With an aluminium spaceframe body and components in carbon fibre, the material of choice in motor racing, the Mercedes‑Benz AMG Vision Gran Turismo tips the scales at only 1385 kilograms. That amounts to around 2.4 kilograms per hp – an unrivalled figure in the super sports car segment, and one that guarantees exceptionally dynamic performance. Excellent deceleration values and fade resistance at the highest level are ensured by the AMG ceramic high-performance composite braking system. The AMG sports exhaust system with eight tailpipes integrated into the rear end provides a powerful accompaniment whenever the car accelerates, and ensures an unrivalled motorsports sound experience. For fans of Gran Turismo® 6, the Mercedes-AMG sound specialists have created a powerful, sonorous exhaust note that authentically celebrates the V8’s love of high engine speeds.

At gamescom in Cologne, Germany from August 21 to 25, 2013, Sony Computer Entertainment Europe will be introducing the new DRIVECLUB racing game to the European public for the first time. Mercedes-Benz is featured heavily in the game. There is the A 45 AMG, the CLA 45 AMG, the C 63 AMG Coupé Black Series, the SL 65 AMG, and as a highlight the SLS AMG Coupé Black Series.

Driveclub PS4

For the first time, European trade visitors and gamers will have the opportunity during gamescom to experience the new racing game on PlayStation 4 and test the breathtakingly realistic “driving performance” of the speedsters and super sports cars. As part of a limited promotion for subscribers, prospective customers can order a version of DRIVECLUB featuring exclusive added content. Mercedes-AMG has created a completely new look for the SLS AMG Coupé Black Series for this purpose. During the entire gamescom show there will also be a real Mercedes-Benz SLS AMG Coupé Black Series on hand in Cologne as promotional vehicle. In a PlayStation “tweet-to-ride” competition, twitter users can win a ride in the super sports car.

“‘Gaming’ is a medium which has experienced vast growth and is now firmly embedded in all sectors of society, thanks to smartphones, tablets and game consoles like PlayStation. As such, games provided an ideal means of appealing to young and modern target groups in an emotional and well-aimed manner, as demonstrated by Mercedes-Benz since the introduction of the A- and CLA-Class,” says Lüder Fromm, head of Global Marketing Communications Mercedes-Benz Cars.

Exclusive extras for the first to order

In Cologne PlayStation is presenting the first demo version of DRIVECLUB playable in Europe. Trade visitors from Europe and enthusiastic gamers from all over the world will have an opportunity during gamescom to discover the brilliance of the new racing game and the possibilities it offers. In a limited subscription deal, PlayStation is offering a version of the game with selected additional contents, including the completely redesigned version of the SLS AMG Coupé Black Series. The entire colour scheme of the car, the carbon-fibre look and the red styling elements, have been changed. The super sports car manifests its superior power and performance in a striking black-and-red design.

“It was a very exciting and emotional experience for me to develop the new colour scheme. With this project, PlayStation and Mercedes-AMG gave me the opportunity to feel like a boy redesigning his model car to make it sportier and more individual,” Mercedes-AMG designer Jean-Francois Huet recounts on the occasion of the game’s presentation in Cologne. The limited-edition version can be ordered in advance from selected specialist retailers. The main game page refers customers to regional subpages where the retailers can be found.

A host of activities related to DRIVECLUB

The SLS AMG Coupé Black Series dazzles not only in the game, but on the cover of DRIVECLUB, too. In the official gamescom trailer the A 45 AMG and C 63 AMG Coupé Black Series as well as the SLS AMG Coupé Black Series play one of the main roles. The SLS AMG Coupé Black Series also graces the PlayStation stand at the show. Also, in a “tweet-to-ride” competition on twitter visitors can win a ride in the sports car.

The new PlayStation racing game DRIVECLUB

DRIVECLUB brings to life the heart and soul of car culture. An incredibly authentic and immersive driving experience, DRIVECLUB lets you feel the exhilaration of racing the most powerful and beautifully designed cars in the world, all rendered in staggering detail, inside and out. Share in the thrill and excitement of high-speed solo racing, or join a racing Club to discover what DRIVECLUB is all about. Created specifically with the next-generation gamer in mind, DRIVECLUB permanently connects you and your friends, always allowing you to share your experiences, send and receive challenges, and keep up to speed with your team’s performance anytime.

Available at retail and via the PlayStation Store, DRIVECLUB gives you instant access to all of the coolest cars, tracks and locations around the world. All of these combined give you unlimited opportunities to compete, create and share challenges to showcase your skills with the world and your friends. Getting involved in as many challenges and races boosts you and your Clubs fame, helping you unlock cars, tracks, events and races. Skilled players will eventually gain access to the elite international racing series’ where the prizes are bigger and the competition is tougher.

Yesterday, video game aficionados the world over reveled in the news that Sony is going to be releasing their new Playstation 4.  And while you may think this has nothing to do with Mercedes, you’d be wrong, as Sony announced they’re also launching Driveclub – a brand new racing franchise developed exclusively for the PS4 that features several sports cars from Mercedes-Benz, including the new CLA45 AMG and the new A45 AMG.  Both these high-performance vehicles will be celebrating their real-world premiere in March 2013, while Driveclub and the new Playstation 4 console will be launching this holiday season.

While you’re waiting, here’s some more info on the new Sony Playstation 4 and the CLA45 AMG and A45 AMG models:

Playstation 4 is SCEI’s next generation computer entertainment system that redefines rich and immersive gameplay with powerful graphics and speed, intelligent personalisation, deeply integrated social capabilities, and innovative second-screen features. Driveclub is the perfect fit for the lifestyle of the next generation of PlayStation gamers: an exhilarating, visceral and highly socially connected racing experience that showcases the immense capabilities of Playstation 4. Driveclub is a networked game to be played in real clubs, encouraging players to team up and to collaborate and compete with one another while experiencing the thrill of driving the best cars in the world, on the best roads in the world. The audiovisual quality of the cars and the tracks is staggering, and the view from the cockpit is absolutely true to life, immersing the player in every race and recreating the power and the drama that they would feel if they were actually sitting in the driver’s seat.

As well as the CLA 45 AMG and the A 45 AMG, further vehicles with the three-pointed star will join Driveclub.

Firing up the world’s most powerful four-cylinder production engine

In March the A 45 AMG will be presented at the Geneva auto show. With this new family member Mercedes-AMG will for the first time be offering a high-performance vehicle in the compact class segment. The AMG-Version of the new four-door Coupé, the CLA, is celebrating its world premiere in New York. With a peak output of 265 kW (360 hp) and a maximum torque of 450 newton metres, their turbocharged AMG 2.0-litre four-cylinder engine is the world’s most powerful four-cylinder power unit in series production. The power density of 133 kW (181 hp) surpasses even that of the most powerful super sports cars. At the same time they excel with outstanding efficiency, while also meeting the EU6 emissions standard. The A 45 AMG and the CLA 45 AMG are equipped as standard with the fully variable, performance-oriented AMG 4MATIC all-wheel-drive system.