This summer, when the long-awaited next installment of the groundbreaking Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles will share the spotlight. Alongside the iconic G-Class, Unimog, Sprinter models and the all-new GLE Coupé will play a leading role in the epic action-adventure. Mercedes-Benz will accompany the release of the film with a comprehensive co-promotional package that includes a television commercial, print and online advertising, dedicated microsites and social-media activities. The commercial, starring the Mercedes-Benz vehicles from the film, launches today in the U.S. and Europe. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupé is seen eye-to-eye with the film’s fearsome Indominus rex.

Alpha Car – Watch the new Mercedes-Benz GLE Coupé in Jurassic World. In theaters June 12th.

“In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster ‘The Lost World: Jurassic Park’. Today, 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupé” says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. “We are delighted to continue our partnership with a multitude of Mercedes-Benz vehicles and will promote the film and our cars with many exciting global marketing activities.”

The Mercedes-Benz Unimog on location at the set of Jurassic World.

The Mercedes-Benz GLE 450 AMG Coupé makes its film debut as the official car of Jurassic World operations manager Claire, played by Bryce Dallas Howard. When Claire must confront a crisis well beyond what she can handle alone, she takes the new Mercedes-Benz GLE Coupé (showcasing its off-road capabilities) and joins behavioral researcher Owen (Chris Pratt) on a mission in the lush jungle of Isla Nublar.

Chris Pratt and the Mercedes-Benz G-Class on the set of Jurassic World.

In addition we see Owen piloting the G-Class, the patriarch of all Mercedes-Benz SUVs. The film also features the Unimog, cast as a dinosaur ambulance, as well as a G 63 AMG 6×6 and various Sprinter models. “The fleet of Mercedes Benz vehicles fit perfectly into Jurassic World. They are classy, sophisticated, and sexy — exactly what would exist in a modern international theme park”, says producer Frank Marshall.

The newest Die Hard movie, A Good Day to Die Hard, would not live up to the prior movies without complete and utter destruction.  After Thursday’s viewing, the latest film in the series lives up to the Die Hard name by destroying 132 vehicles, in one scene alone.  You read that correctly, 132 vehicles were destroyed in one epic car chase with Bruce Willis, while driving the Mercedes-Benz G-Class in Russia.  These weren’t junky cars getting destroyed either, besides the Mercedes vehicles, one of the cars destroyed was a Lamborghini!  Total Scene Cost: $11 million.

In addition to the 132 cars that were beyond repair, another 518 required a lot of work. “With Die Hard it’s about how audacious the action is,” Moore says. “So you have to drive over a Lamborghini. An actual one. And yes it hurts me. I’m a car fanatic.”

In total, it’s an expensive scene that plays out over several minutes and features some classic Bruce Willis one-liners, especially as he’s literally driving over the cars.  Was it worth it?  We think so, nice to see some actual destruction instead of CGI action.

Making of: A Good Day to Die Hard

As for how the filmmakers pulled it off, they got some help from Mercedes for the G Class, a vehicle that fits perfectly with the Russian backdrop.

“You go to Moscow it’s covered in these Mercedes, like yellow taxi cabs in New York,” says Moore. “So we said ‘Hey, can you help us out. Because we cannot afford to wreck all the cars that you see in Moscow. So send us some of those G wagons.”

Mercedes did just that and several Mercedes-Benzes vehicles died in the pursuit of great stunts, especially the ones with the supercharged engines. W’re told in fact the director was tempted to spare one of the cars when he was told he could keep it. “And there was a moment where it was like, ‘If I don’t wreck it, they said I can keep it.’ I really had this St.-Paul-on- the-road-to-Damascus moment.”

But, he stayed true to the destruction necessary for a Die Hard movie and wrecked it.  Don’t feel to bad for him though, A Good Day to Die Hard finished number one at the box office over the weekend and has already pulled in over 100 million worldwide, he can afford a new car. Source: Mercedes-Benz & USA Today