October sales for Mercedes-Benz USA increased 3.7% overall, an increase to 32,472 vehicles this year compared to 31,318 in October of 2014. Sales of Mercedes-Benz vehicles tallied 28,952 units sold, a 1.3% increase over October 2014. Mercedes-Benz Vans delivered 2,799 sales for the month of October, up 30.8% over October 2014, while smart recorded 721 units in October. On a year-to-date basis, Mercedes-Benz retails totaled 278,842, up 6.5%. Adding year-to-date sales of 23,073 for Vans and 6,153 for smart, MBUSA posted a grand total of 308,068 units through October, up 6.1%.
October sales for the Mercedes-Benz brand were led by the C-, E- and GLE model lines. The C-Class took the top spot with 7,283 units, followed by the E-Class with October sales of 4,661, up 18.4% from the same month last year. The newly introduced GLE rounded out the top three at 4,176, with a total of 9,470 sales during its first 3 months on the market.
“We’re on track for the best year we’ve ever had in this market as we head into the fourth quarter,” said Stephen Cannon, president and CEO of MBUSA. “The appetite for SUVs continues to grow and that’s creating very strong demand for our new GLE and GLE-Coupe. We’ll keep that momentum going with our new entry model, the GLC, at the end of the year.”
The brand’s AMG high-performance models posted a 79.5% monthly sales increase to 2,246 units in October, while year-to-date sales climbed 35.6% to 12,463. Sales of Mercedes-Benz BlueTEC diesel models recorded 584 for the month and 9,853 year-to-date.
Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models delivered October sales of 9,629. On a year-to-date basis, MBCPO has sold 99,373 vehicles, an increase of 1.2% over the comparable period last year (98,186 vehicles).
Mercedes-Benz USA announced the recent appointment of Eric Jillard to the position of general manager, marketing services. In his new role, Jillard is responsible for the planning and development of the company’s digital and traditional marketing communications programs. He also has oversight of Torque Creative, MBUSA’s internal marketing agency. Jillard reports directly to Drew Slaven, vice president, marketing, who served previously as general manager of marketing services.
Most recently, Jillard served as department manager, digital marketing & CRM, where he managed the strategy and execution of all Mercedes-Benz internet marketing in the U.S., including overseeing the company’s main public web site, www.mbusa.com. He led the digital marketing team on various initiatives, including social media, search marketing, online advertising and design and production of digital media.
Jillard holds nearly two decades’ experience in digital marketing and web execution. From 1996 to 1998, he served as manager, interactive marketing for the Hertz Corporation where he worked on strategies and developments for the company’s website and online advertising. He then headed to Mercedes-Benz Credit Corp as a team member in internet business development. In 2000, Jillard moved to Proxicom, Inc. (now iCrossing, Inc.), where he managed digital strategy, web development and online marketing initiatives for various auto industry clients, becoming vice president of strategy before joining MBUSA in 2008.
Jillard holds a bachelor of science in business administration from the University of Delaware in Newark, Delaware, and received his master of international management from Thunderbird School of Global Management in Glendale, Arizona.
Congratulations Eric Jillard!
Mercedes-Benz USA has reported their highest first quarter sales volume in MBUSA history. Also setting a new record were Mercedes-Benz USA’s March sales with a total of 24,646 Mercedes-Benz models sold, a 6.5% increase over March 2012, resulting in year-to-date sales of 69,187, up 12.5%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 27,104, up 6.3%, and year-to-date up 12.4 % at 75,214.
“We’re coming out of our highest first quarter on record—and that’s before launching a single new product,” said Steve Cannon, president and CEO of MBUSA. “With completely redesigned E-Class models arriving at dealerships, a next generation S-Class and a new entry point for the brand—the CLA—in the wings, we’re looking at our strongest year on record.”
Mercedes-Benz March sales were driven by the C-, E-, and M-Class model lines. The sporty C-Class – the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead, posting sales of 8,396, up 32.4%. The 9th generation E-Class followed with sales of 4,009 and MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,501. At the high-end, strong performers were the company’s flagship S-Class, which saw 24.0% growth, and the SL-Class, which increased 790.5% over March 2012.
On a year-to-date basis, the top performers again were the C-Class with 22,912, the E-Class with 13,689 and the M-Class with 9,162.
The Sprinter model line also continued its record sales streak in March with 1,529 vans sold – up 11.2% over last year and up 22.5% on a year-to-date basis, while the company’s smart brand recorded sales of 929 vehicles.
Sales of the high-performance AMG models were 631 for the month and sales of the company’s BlueTEC diesel models finished the month at 1,640, up 2.4% over the same period last year.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,670 vehicles in March; an increase of 24% when compared to March 2012 (sales of 6,994 vehicles). On a year-to-date basis, MBCPO sold 24,370 vehicles, an increase of 22% over the comparable period (with sales of 19,924 vehicles).
Mercedes-Benz USA today reported its highest year on record with 305,072 vehicles sold in 2012, representing a 15.4% increase over the 264,460 vehicles sold during the same period in 2011. The Mercedes-Benz model line alone also recorded a record year with sales of 274,134 for the year, up 11.8%. Smart and Sprinter model lines both achieved their highest volumes under the MBUSA umbrella with smart sales increasing 92.2% to 10,009 while a record month for Sprinter took the brand to 20,929 for 2012, an increase of 26.3%.
“A strong product offensive backed our retail network’s commitment to providing a world-class ownership experience put the wind at our back and enabled us to outperform the market and take the brand to new heights in the U.S.,” said Steve Cannon, president & CEO of MBUSA. “We’re going to ride that momentum into 2013 with new products across the entire model line from entry point to flagship.”
For December, the Mercedes-Benz product line alone posted sales of 28,145 vehicles (up 9.5% from 25,701 in December 2011) bringing MBUSA sales to a best-ever 31,372, up 12.0% from the 28,006 vehicles sold in December 2011.
Strong sales were recorded across the model line. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – recorded its highest year on record with sales of 81,697, up 17.9% over its year-to-date volume in 2011. The 9th generation E-Class followed with sales of 65,171, and the M-Class, MBUSA’s top-selling SUV, rounded out the top three with sales of 38,101.
For December, sales at the high-end increased as well, with combined sales of S-, CL- and SL-Class vehicles increasing 18.9% percent to 17,416 (when compared to the 14,650 vehicles sold in 2011).
Separately, sales of Sprinter Vans increased by 39.9% for the month with sales of 2,231 compared to the 1,595 vehicles sold in December 2011.
Sales of the smart fortwo totaled 996 vehicles in December, up 40.3% for the month (compared to the 710 vehicles sold in December 2011).
Sales of the high-performance AMG models were 6,658 for the year a 27.5% increase of the 5,220 vehicles sold over the same period last year.
Sales of the company’s BlueTEC diesel models were up 7.4% for the year at 15,416 compared to the 14,358 diesels sold in 2011.
Additionally, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,949 vehicles in December; an increase of 13.7% when compared to December 2011 (sales of 6,112 vehicles). On a year-to-date basis, MBCPO sold 80,380 vehicles, an increase of 7.8% over the comparable period (with sales of 74,571 vehicles).
Mercedes-Benz Passenger Vehicles | Dec-12 | Dec-11 | Monthly % | YTD 2012 | YTD 2011 | Yearly % |
B-CLASS | 1 | 0 | 29 | 19 | 52.6% | |
C-CLASS | 7,757 | 7,744 | 0.2% | 81,697 | 69,314 | 17.9% |
E-CLASS | 6,984 | 5,301 | 31.7% | 65,171 | 62,736 | 3.9% |
S-CLASS | 1,110 | 1,073 | 3.4% | 11,794 | 12,258 | -3.8% |
CL-CLASS | 71 | 57 | 24.6% | 723 | 943 | -23.3% |
SL-CLASS | 503 | 99 | 408.1% | 4,899 | 1,449 | 238.1% |
SLS AMG | 38 | 86 | -55.8% | 800 | 722 | 10.8% |
CLK-CLASS | 0 | 1 | -100.0% | 1 | 6 | -83.3% |
SLK-CLASS | 445 | 266 | 67.3% | 4,595 | 3,220 | 42.7% |
CLS-CLASS | 703 | 638 | 10.2% | 8,065 | 5,665 | 42.4% |
R-CLASS | 9 | 144 | -93.8% | 1,473 | 2,385 | -38.2% |
M-CLASS | 4,241 | 5,313 | -20.2% | 38,101 | 35,835 | 6.3% |
G-CLASS | 168 | 55 | 205.5% | 1,330 | 1,191 | 11.7% |
GL-CLASS | 3,111 | 2,578 | 20.7% | 26,042 | 25,139 | 3.6% |
GLK-CLASS | 3,004 | 2,346 | 28.0% | 29,364 | 24,310 | 20.8% |
MAYBACH | 50 | 39 | 28.2% | |||
TOTAL | 28,145 | 25,701 | 9.5% | 274,134 | 245,231 | 11.8% |
*SPRINTER | 2,231 | 1,595 | 39.9% | 20,929 | 16,577 | 26.3% |
**smart | 996 | 710 | 40.3% | 10,009 | 5208** | 92.2% |
MBUSA Combined Total | Dec-12 | Dec-11 | Monthly % | YTD 2012 | YTD 2011 | Yearly % |
GRAND TOTAL | 31,372 | 28,006 | 12.0% | 305,072 | 264,460*** | 15.4% |
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. | ||||||
**Includes some vehicles sold by the Penske organization | ||||||
***Does not include vehicles sold by the Penske Organization |
Mercedes-Benz USA has reported an all-time sales record with November sales of 32,649 for combined sales of Mercedes-Benz, smart and Sprinter models, up 15.6% and delivering a record year-to-date total of 273,622 up 14.5%. The Mercedes-Benz model line alone recorded its highest November on record with sales of 30,315 for the month, up 13.1%, and 245,910 for the year up 12.0%.
“As the post-storm rebuilding gets underway, we’re seeing a strong sales pace for the industry at large which will carry MBUSA to its highest year on record,” said Steve Cannon, president and CEO, MBUSA.
Mercedes-Benz sales for the month of November were led by the C-, E- and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 8,565, up 2.5%. The 9th generation E-Class followed with sales of 8,126 up 59.5%. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,894. Additionally, the sporty SLK roadster sold 427 vehicles for the month, up 107.3%.
At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring — posted sales of 573, an increase of 625.3% over last November.
On a year-to-date basis, top performers were again the C-Class with 73,940, the E-Class with 58,187 and the M-Class with 33,860.
Sales of the high-performance AMG models were up 30.8% for the year at 6,176 compared to the 4,721 vehicles sold over the same time last year.
Sales of the company’s BlueTEC diesel models were up 7.9% for the year at 13,738 compared to the 12,727 diesels sold over the same period last year.
The company’s smart brand continued thirteen consecutive months of sales increases. November sales of 704, were a 70.0% increase over November 2011 (414), bringing the year-to-date volume to 9,013, up 100.4% when compared to the 4,498 vehicles sold last year.
On the van side, Sprinter had a strong month with 1,630 vehicles sold in November, up 56.0% over last year and up 24.8% on a year-to-date basis.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,113 vehicles in November; an increase of 28.6% when compared to November 2011 (sales of 5,530 vehicles). On a year-to-date basis, MBCPO sold 73,431 vehicles, an increase of 7.3% over the comparable period (with sales of 68,459 vehicles).
Mercedes-Benz USA has reported record September sales of 23,156 for its Mercedes-Benz models, up 7%, delivering a record year-to-date total of 191,618 new vehicles to customers, up 12.7%. Mercedes record month helped extend their lead over BMW by 5,221 units for the year.
Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record for MBUSA of 25,980, up 8.7% bringing the year-to-date total to 214,331 up 16.7%.
“We’re on our way to a record year with extraordinary momentum and demand outpacing supply,” stated Steve Cannon, president and CEO, MBUSA.
Mercedes-Benz sales for the month of September were led by the C-, E- and GLK-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 7,872, up 14.7%. The 9th generation E-Class followed with sales of 4,826 and MBUSA’s restyled compact SUV, the GLK-Class, rounded out the top three with sales of 3,206 up 65.8%. Additionally, the sporty SLK roadster sold 416 vehicles for the month, up 115.5%.
At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring – posted sales of 621 yielding an increase of 826.9% and the SLS AMG supercar retailed at 37 for the month, up 48% over the same period last year.
On a year-to-date basis, top performers were the C-Class with 57,740, the E-Class with 44,796 and the M-Class with 27,098.
Sales of the high-performance AMG models were up 37.6% for the year at 5,024 compared to the 3,650 vehicles sold over the same time last year.
Sales of the company’s BlueTEC diesel models were up 28.5% for the year at 11,182 compared to the 8,700 diesels sold over the same period last year.
The company’s smart brand continued eleven consecutive months of sales increases with its highest month ever since MBUSA took over the brand last year. September sales of 1,030, a 119.6% jump for the month (compared to the 469 vehicles sold in September 2011) bring the year-to-date volume to 7,311, up 508.7% when compared to the 1,201 vehicles sold by MBUSA last year. When compared to the combined Penske and MBUSA sales year-to-date last year (3,757), sales are up 95%.
On the van side, Sprinter sold 1,794 vehicles in September, up .8% over last year and up 23.7% on a year-to-date basis.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,727 vehicles in September; an increase of 17.9% when compared to September 2011 (sales of 5,707 vehicles). On a year-to-date basis, MBCPO sold 59,586 vehicles, an increase of 3.9% over the comparable period (with sales of 57,358 vehicles).
Mercedes-Benz USA has reported August sales of 20,557 for its Mercedes-Benz models, delivering a record year-to-date total of 168,462 new vehicles to customers, up 13.5%.
Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record of 23,439, up 13.1% bringing the MBUSA year-to-date total to a record 188,351, up 17.9% .
“With an all-time record setting year so far and now with exciting product in the pipeline, including the all-new GL-Class currently on its way to dealers across the country, we plan to build on this momentum through the end of the year,” stated Steve Cannon, president and CEO, MBUSA.
Mercedes-Benz sales for the month of August were led by the C-, E- and GLK-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,519, up 37.9%. The 9th generation E-Class followed with sales of 4,515 and MBUSA’s restyled compact SUV, the GLK-Class, rounded out the top three with sales of t 2,775, up 43.6%. Additionally, the sporty SLK roadster sold 373 vehicles for the month, up 174.3%.
At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring – posted sales of 604 yielding an increase of 705.3% and the SLS AMG supercar retailed at 51 for the month, up 59.4% over the same period last year.
On a year-to-date basis, top performers were the C-Class with 49,868, the E-Class with 39,970 and the M-Class with 24,659.
Monthly sales of the high-performance AMG models were 637, up 55.7% versus August 2011 (409) and up 52.1% year to date.
Sales of the company’s BlueTEC diesel models were up 38.9% for the year at 10,717 compared to the 7,717 diesels sold over the same period last year.
The company’s smart brand continued ten consecutive months of sales increases with August sales of 753, an 85.9% jump for the month (compared to the 405 vehicles sold in August 2011) bringing the year-to-date volume to 6,281, up 758.1% when compared to the 732 vehicles sold by MBUSA last year. When compared to the combined Penske and MBUSA sales year-to-date last year (3,288), sales are up 91% .
On the van side, Sprinter sold 2,129 vehicles in August – up 15.3% over last year and up 27.5% on a year-to-date basis.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,921 vehicles in August; an increase of 17.3% when compared to August 2011 (sales of 5,901 vehicles). On a year-to-date basis, MBCPO sold 52,859 vehicles, an increase of 2.3% over the comparable period (with sales of 51,651 vehicles).
Mercedes-Benz August 2012 Sales Chart
Mercedes-Benz Passenger Vehicles |
Aug 12 | Aug-11 | Monthly % | YTD 2012 | YTD 2011 | Yearly % |
C-CLASS | 6,519 | 4,728 | 37.9% | 49,868 | 39,263 | 27.0% |
E-CLASS | 4,515 | 5,628 | -19.8% | 39,970 | 42,707 | -6.4% |
S-CLASS | 927 | 981 | -5.5% | 7,289 | 7,430 | -1.9% |
CL-CLASS | 64 | 110 | -41.8% | 490 | 642 | -23.7% |
SL-CLASS | 604 | 75 | 705.3% | 2,628 | 1,118 | 135.1% |
SLS AMG | 51 | 32 | 59.4% | 669 | 429 | 55.9% |
SLK-CLASS | 373 | 136 | 174.3% | 2,872 | 2,343 | 22.6% |
CLS-CLASS | 807 | 765 | 5.5% | 5,400 | 2,797 | 93.1% |
R-CLASS | 14 | 30 | -53.3% | 1,416 | 1,904 | -25.6% |
M-CLASS | 2,243 | 2,191 | 2.4% | 24,659 | 19,158 | 28.7% |
G-CLASS | 143 | 131 | 9.2% | 668 | 878 | -23.9% |
GL-CLASS | 1,522 | 1,730 | -12.0% | 15,598 | 14,655 | 6.4% |
GLK-CLASS | 2,775 | 1,933 | 43.6% | 16,935 | 15,073 | 12.4% |
TOTAL | 20,557 | 18,477 | 11.3% | 168,462 | 148,409 | 13.5% |
*SPRINTER | 2,129 | 1,846 | 15.3% | 13,608 | 10,673 | 27.5% |
**smart | 753 | 405 | 85.9% | 6,281 | 732 | 758.1% |
MBUSA Combined Total | Aug 2012 | Aug-11 | Monthly % | YTD 2012 | YTD 2011 | Yearly % |
GRAND TOTAL | 23,439 | 20,728 | 13.1% | 188,351 | 159,814 | 17.9% |
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. | ||||||
**Numbers reflects Penske and MBUSA sales YTD; MBUSA took over smart in the US 7/1/2011 |
Mercedes-Benz USA reported July sales of 19,311 Mercedes-Benz models sold, delivering a record year-to-date total of 147,905 new vehicles to customers, up 13.8%.
Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter of the month totaled 22,294, up 5.8% bringing an MBUSA year-to-date total of 164,912, up 18.6%
Mercedes-Benz sales for the month of July were led by the C-, E- and GL-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 5,663, up 24.4%. The 9th generation E-Class followed with sales of 5,089 and MBUSA’s largest SUV, the GL-Class, rounded out the top three with sales of 2,494, up 32%.
At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring – posted sales of 449 yielding an increase of 382.8% and the flagship coupe, the CL, sold 39 vehicles for an increase of 62.5%. The SLS AMG supercar retailed at 59 for the month, up 20.4% over the same period last year.
On a year-to-date basis, top performers were the C-Class with 43,349, the E-Class with 35,455 and the M-Class with 22,416.
Monthly sales of the high-performance AMG models were 457, up 11.7% versus July 2011 (409) and up 54.3% year to date.
Sales of the company’s BlueTEC diesel models were up 45% for the year at 9,957 compared to the 6,866 diesels sold over the same time last year.
The company’s smart brand continued nine consecutive months of sales increases with July sales of 780 , a 138.5% jump for the month (compared to the 327 vehicles sold in July 2011) bringing the year-to-date volume to 5,528 up 1,590.5%
On the van side, sales of Sprinter vans saw another best-ever sales month in July with 2,203 – up 27.2% over last year and up 30% on a year-to-date basis.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,519 vehicles in July; an increase of 10.6% when compared to July 2011 (sales of 5,895 vehicles). On a year-to-date basis, MBCPO sold 45,938 vehicles, an increase of 0.4% over the comparable period (with sales of 45,750 vehicles).
Mercedes-Benz Passenger Vehicles |
Jul-12 | Jul-11 | Monthly % | YTD 2012 | YTD 2011 | Yearly % |
C-CLASS | 5,663 | 4,554 | 24.4% | 43,349 | 34,535 | 25.5% |
E-CLASS | 5,089 | 5,114 | -0.5% | 35,455 | 37,079 | -4.4% |
S-CLASS | 852 | 887 | -3.9% | 6,362 | 6,449 | -1.3% |
CL-CLASS | 39 | 24 | 62.5% | 426 | 532 | -19.9% |
SL-CLASS | 449 | 93 | 382.8% | 2,024 | 1,043 | 94.1% |
SLS AMG | 59 | 49 | 20.4% | 618 | 397 | 57.7% |
SLK-CLASS | 235 | 1,115 | -78.9% | 2,499 | 2,207 | 13.2% |
CLS-CLASS | 665 | 704 | -5.5% | 4,593 | 2,032 | 126.0% |
R-CLASS | 32 | 56 | -42.9% | 1,402 | 1,874 | -25.2% |
M-CLASS | 1,790 | 2,778 | -35.6% | 22,416 | 16,967 | 32.1% |
G-CLASS | 64 | 114 | -43.9% | 525 | 747 | -29.7% |
GL-CLASS | 2,494 | 1,889 | 32.0% | 14,076 | 12,925 | 8.9% |
GLK-CLASS | 1,880 | 1,628 | 15.5% | 14,160 | 13,140 | 7.8% |
TOTAL | 19,311 | 19,006 | 1.6% | 147,905 | 129,932 | 13.8% |
*SPRINTER | 2,203 | 1,732 | 27.2% | 11,479 | 8,827 | 30.0% |
**smart | 780 | 327 | 138.5% | 5,528 | 327 | 1590.5% |
MBUSA Combined Total | Jul-12 | Jul-11 | Monthly % | YTD 2012 | YTD 2011 | Yearly % |
GRAND TOTAL | 22,294 | 21,065 | 5.8% | 164,912 | 139,086 | 18.6% |
Mercedes-Benz USA (MBUSA) reported April 2012 sales of 22,336 for its Mercedes-Benz models, a 23.8 % improvement over April 2011, delivering a year-to-date total of 83,849 new vehicles to customers, up 17.5%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,066, up 30.8% bringing a year-to-date total of 91,972, up 22.4 %, making this the company’s highest April on record.
Sales for the month of April were led by the C-, E-, and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,424 and the 9th generation E-Class followed with sales of 5,328. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,057, up 53.6% compared to April 2011. Other strong performers were the company’s popular new CLS four-door coupe which saw a 522.1% growth and the all-new SLK roadster which increased 215.5% over April 2011. The SLS AMG supercar retailed 104 for the month, up 92.6% over the same period last year.
On a year-to-date basis, top performers again were the C-Class with 24,531 (up 20.1%) the E-Class with 19,201 and the M-Class with 14,537 (up 58.2%).
Monthly sales of the high-performance AMG models were 529, up 55.1% versus April 2011 (341) and up 60.6% year to date. Additionally, despite fluctuating gas prices, diesel sales increased to 2,300 up 142.4% over the same period last year (949) and up 85.8% for the year.
The company’s smart brand continued six consecutive months of sales increases with April sales of 764 vehicles, a 63% jump for the month (compared to the 467 vehicles sold in April 2011) and brings the year-to-date volume to 3,028, up 74.6%.
On the van side, sales of Sprinter Vans also saw strong momentum in April with sales of 1,966 – up 76.3% over last year and up 35.4% on a year-to-date basis.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,368 vehicles in April; a -10.2% decrease when compared to April 2011 (sales of 7,091 vehicles). On a year-to-date basis, MBCPO sold 26,292 vehicles, a decrease of -1.3% over the comparable period (with sales of 26,629).
Mercedes-Benz Passenger Vehicles | Apr-12 | Apr-11 | Monthly % | YTD 2012 | YTD 2011 | Yearly % |
C-CLASS | 6,424 | 5,232 | 22.8% | 24,531 |
20,425
|
20.1% |
E-CLASS | 5,328 | 5,342 | -0.3% | 19,201 |
20,411
|
-5.9% |
S-CLASS | 948 | 1,081 | 12.3% | 3,507 |
3,521
|
0.4% |
CL-CLASS | 63 | 88 | -28.4% | 273 |
387
|
-29.5% |
SL-CLASS | 250 | 169 | 47.9% | 520 |
714
|
-27.2% |
SLS AMG | 104 | 54 |
92.6%
|
390 |
309
|
26.2%
|
SLK-CLASS | 467 | 148 | 215.5% | 1,558 |
689
|
126.1% |
CLS-CLASS | 647 | 104 | 522.1% | 2,404 |
552
|
335.5% |
R-CLASS | 131 | 195 | -32.8% | 568 |
870
|
-34.7% |
M-CLASS | 3,057 | 1,990 | 53.6% | 14,537 |
9,190
|
58.2% |
G-CLASS | 82 | 88 | -6.8% | 343 |
378
|
-9.3% |
GL-CLASS | 2,768 | 1,623 | 70.5% | 7,922 |
6,566
|
20.7% |
GLK-CLASS | 2,067 | 1,927 | 7.3% | 8,095 |
7,368
|
9.9% |
TOTAL | 22,336 | 18,042 | 23.8% | 83,849 |
71,388
|
17.5% |
*SPRINTER | 1966 | 1,115 |
76.3%
|
5,095
|
3,764
|
35.4%
|
**smart | 764 | NA |
3,028
|
NA
|
||
MBUSA Combined Total | Apr-12 | Apr-11 | Monthly % | YTD 2012 | YTD 2011 | Yearly % |
GRAND TOTAL | 25,066 | 19,157 | 30.8% | 91,972 | 75,152 | 22.4% |
Mercedes-Benz USA has announced two key changes within its senior management team at their corporate headquarters in Montvale, NJ. Effective immediately, M. Bart Herring has been appointed general manager, product management, replacing Bernie Glaser and effective May 1, Mark Webster will be promoted to the position of general manager, pre-owned and fleet operations, replacing M. Bart Herring.
M. Bart Herring: General Manager, Product Management
Effective immediately, M. Bart Herring has been appointed general manager, product management, replacing Bernie Glaser, who was recently promoted to vice president, marketing for MBUSA. In this role, reporting directly to Glaser, Herring will direct product and lifecycle management strategies, supporting the sales and marketing of Mercedes-Benz passenger cars and light trucks. Herring brings extensive experience from his previous positions within MBUSA where he most recently held the role of general manager for pre-owned and fleet operations.
Herring has more than a decade of experience with Mercedes-Benz, first joining the organization as a financial review analyst for Mercedes-Benz Financial in 1998. Herring then went on to spend eight years in product management where he was responsible for numerous product launches, including the S, CL and C-Class sport sedan. Before joining MBUSA, he held audit positions at MedPartners/CVS Caremark and BBC&W public accounting firm. Herring, a CPA, holds a bachelor of science degree in Accounting from Auburn University and resides in Manhattan.
Mark A. Webster: General Manager, Pre-Owned and Fleet Operations
Effective May 1, Mark Webster will be promoted to the position of general manager, pre-owned and fleet operations, replacing M. Bart Herring and reporting to Mike Slagter, senior vice president, sales. In his new role, Webster will be responsible for all pre-owned vehicles, remarketing programs and fleet operations. Most recently, he was area manager for the Northeast region at MBUSA.
Webster began his automotive career with Nissan North America’s Infiniti division holding various titles in sales operations prior to being promoted to market manager for northern California. Webster then joined MBUSA in 2001 as market manager for the San Francisco region before coming to corporate headquarters as the market manager for the Northeast region in 2004. From there he transitioned to regional sales development for the northeast and then became department manager for national pre-owned sales in 2006. Webster has both an MBA and an undergraduate degree from the University of Southern California and resides in Basking Ride, New Jersey.
Mercedes-Benz broke its yearly sales record in 2011 and now Mercedes-Benz has ended the first quarter of 2012 with a new sales record of 61,000 units in the US. The strong sales push, especially in the U.S. market, comes from three new Mercedes-Benz vehicles that celebrated their premiere at the Mercedes-Benz press conference at the 2012 New York International Auto Show. Premiering today were the new generation of the GLK, the all-new GL-Class full-size SUV and the highly exclusive SL 65 AMG, the luxurious V12 high-performance roadster from Mercedes-AMG.
“We set a new SUV sales record in 2011 with around a quarter million units – despite the model change for the M-Class, which is particularly successful in North America. And we are staying in the fast lane – with the new generation of the GLK, our dynamic lifestyle SUV and with the all-new GL-Class, which offers even more comfort and safety combined with improved efficiency. With the two new SUVs and the new SL 65 AMG, we are showing what we mean with `the best or nothing`,” said Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing.
“Thanks to record sales in the first quarter of 2012, Mercedes-Benz USA has been able to achieve its highest market share ever. Sales have risen by 24 percent in the last six months alone. With a host of attractive newcomers coming this year, all signs are pointing directly to success. This puts us on track to beat even last year’s record in the U.S.,” commented Stephen Cannon, CEO and President of Mercedes-Benz USA.
The new GL-Class – always first class
Comfort, safety, elegance, efficiency – the new Mercedes-Benz GL-Class is a clear leader in all key SUV disciplines. Active safety is enhanced by innovations like the standard crosswind stabilization, STEER CONTROL, self-leveling and COLLISION PREVENTION ASSIST (CPA). Also new are assistance systems like Active Lane Keeping Assist and Active Blind Spot Assist, or a parking package with automatic parking function and a 360° camera. With excellent performance and ride characteristics both on-road and in rugged terrain, the GL-Class cradles its occupants with the first-class comfort of a luxurious sedan. There is ample space for up to seven passengers. With that Mercedes-Benz continues the success story of the GL: its predecessor is number one in its class in the U.S..
Extensive BlueEFFICIENCY measures deliver significant efficiency improvements. The GL 350 BlueTEC 4MATIC consumes 7.4 liters of diesel fuel per one hundred kilometers, marking a 20 percent reduction compared with the previous model and undercutting future European emissions legislation laid out in the EU 6 standard. Fuel consumption for the GL 500 4MATIC BlueEFFICIENCY with an output of 300 kW (408 hp) is down by 18 percent.
New generation of the GLK – the compact SUV for a modern lifestyle
With a new design, upgraded equipment level, groundbreaking assistance systems and power units that are as efficient as they are agile, the new generation of the GLK reaffirms its leading position within the compact SUV segment. The redesigned exterior lends greater dynamism to the GLK’s strong character. It combines the classic straight lines of an all-terrain vehicle with the design language of the current Mercedes-Benz sedans. Premium materials, new interior equipment and completely redesigned trim elements enhance the driving pleasure in the GLK, as do the new infotainment systems. The new GLK scores highly with a range of state-of-the-art assistance systems and comprehensive BlueEFFICIENCY measures such as the ECO start/stop function. The BlueTEC diesel exhaust after-treatment system is available for the compact SUV for the first time, enabling it already to fulfill the EU 6 exhaust standard. The GLK 250 BlueTEC 4MATIC generates 150 kW (204 hp) and 500 Nm of torque, thus offering the most powerful four-cylinder diesel engine in the SUV world. It consumes 6.1 – 6.5 l of diesel per 100 km (CO2 159-169 g/km).
New SL 65 AMG – refined, exclusive and stylish
Hot on the heels of the eight-cylinder range-topping SL 63 AMG, the V12 roadster joins the lineup of the Stuttgart automaker – enter the new Mercedes-Benz SL 65 AMG. Ola Källenius, CEO of Mercedes-AMG: “The new SL 65 AMG combines the fascination of a breathtaking sports roadster and a luxurious high-performance coupe in an utterly unique way. I am certain that both will contribute to the continuation of the AMG success story on the U.S. market, where we were able to increase sales last year significantly.”
The AMG 6.0-liter V12 biturbo generates a peak output of 463 kW (630 hp) and a maximum torque of 1,000 Newton meters. The result – exceptional performance, impressive power delivery and refined dynamics. Ola Källenius: “Our V12 is not only all about muscle flexing. Our V12 customers expect exclusive top performance and refined roadster driving fun at the very highest level.”
The all-aluminum body-in-white and further lightweight design measures deliver a significant weight reduction – the new SL 65 AMG is around 170 kilograms lighter than its predecessor. The distinctive front end shows the new AMG brand look, which is dominated by the new “twin-blade” grille with two blade-shaped fins and the lower horizontal bar in the front skirt in high-gloss chrome.
Highly exclusive birthday edition – SL 65 AMG “45th ANNIVERSARY”
The special edition created for the 45th anniversary of AMG is limited to just 45 units. Its stunning enhancements include an exclusive matte-finish Exterior Carbon package. The horizontal bar in the front skirt, the exterior mirrors and the spoiler are made from genuine carbon and finished with a silk-matte surface treatment. The STYLE Exclusive designo leather upholstery is in titanium grey pearl/ginger beige.
Noticing the signs of a distracted teen driver and talking to teens about the consequences are first steps parents can take to help improve road safety. This April marks the third annual National Distracted Driving Awareness Month and Mercedes-Benz Driving Academy is joining forces with advocacy groups, including Impact Teen Drivers, in an effort to raise awareness of the effects of teen distracted driving through free programs including a distracted driving demo, Parent & Teen Workshops and driving assessments. Mercedes-Benz Driving Academy, a state-certified driving school, aims to prepare teens for today’s driving environment and create safer and more responsible drivers for life.
On April 2nd at Calabasas High School, Mercedes-Benz Driving Academy is offering distracted driving demonstrations to teens as part of California Teen Safe Driving Week, which kicks off National Distracted Driving Awareness Month. The demonstration allows students to first drive a closed course without distractions and then again with the introduction of distractions – ranging from noisy passengers to cell phone usage to performing simple tasks within the vehicle. This demonstration provides a firsthand experience with the physical and emotional effects of driving distracted. Throughout the month of April, Mercedes-Benz Driving Academy is offering free Parent & Teen Workshops at their facility located at 8231 West 3rd Street in Los Angeles. During the workshops, coaches are providing valuable information on Graduated Driver Licensing (GDL) laws, teen driving statistics, and strategies for safe driving. Additionally, during the month of April the Academy is offering free assessments drives. Parents can also download a copy of the “Top 10 Tips for Parents of Teen Drivers“.
A 2012 report from the Governors Highway Safety Association (GHSA) revealed the number of teenage drivers who died in crashes increased by 11 percent in the first half of 2011 after an eight year decline. Additionally, teens are more likely than any other age group to be involved in a fatal crash where distraction is reported, according to the National Highway Safety Transportation Association (NHTSA). Both new and used Mercedes-Benz passenger cars have added safety features but the truth is, distracted driving is a major problem for drivers. “Teens are now faced with more distractions behind the wheel, compared to previous generations of new drivers,” said Marc Hemsworth, senior driving coach at Mercedes-Benz Driving Academy and former LAPD officer and chief driving instructor. “Reinforcing the dangers of distracted driving and being a good role model are a few ways parents can help improve driver safety for their teens and everyone on the road.”
For more details and to schedule a one hour drive, interested teens and parents should contact the Academy directly at 855-MBDA-USA or 855-623-2872.
Mercedes-Benz USA announced today the promotion of Michael Slagter to the newly created position of senior vice president, sales, effective immediately reporting to MBUSA’s president and CEO, Steve Cannon. In this position, Slagter has overall responsibility for sales, volume planning and distribution operations for Mercedes-Benz passenger vehicles. As of July 1, 2011, he also has overall responsibility for the smart brand in the United States. Previously, Slagter was vice president, sales, for Mercedes-Benz USA.
A 37-year veteran of the automotive industry, Slagter began his career at MBUSA in 2004 as vice president of sales, west, based out of the company’s regional office in Los Angeles where he was responsible for all sales, service, marketing and operations for the company’s western region. Before joining MBUSA, Slagter worked with the Lexus brand for 11 years beginning in 1990 in the sales, marketing, franchise and pre-owned areas. He subsequently held management positions with Lexus at retail and on the agency side, the latter in 2002 as retail division director at Saatchi & Saatchi Advertising in Torrance, Calif., where he oversaw all Toyota Dealer Association advertising and sales operations for the U.S. market.
Before Lexus, Slagter worked for the Ford Motor Company for 14 years. Originally from Evansville, Indiana, Slagter holds an MBA degree from the University of Evansville and a bachelor of science degree in marketing from Indiana University.
Mercedes-Benz USA today reported November sales of 28,255 vehicles, a 55.2% improvement over November 2010 (18,208) and the company’s highest November volume on record. On a year-to-date basis, the 236,415 vehicles sold represent a 20.4% increase over the 196,288 vehicles sold during the same period last year.
The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 8,358, up 112.7% from November 2010. The 9th generation E-Class followed with sales of 5,095 and the all-new versatile M-Class finished third in volume with monthly sales of 4,796. Additionally, sales of the 2012 CLS-Class posted a 215.8% increase for the month and sales of the new SLK roadster were up 87.3% over November 2010.
Total diesel units sold for November were up 136.1 % with sales of 2,097 (vs. 888 units sold in Nov. 2010).
At the high end, the company sold 169 of its supercar — the SLS AMG, up 369.4% from November 2010 — bringing its year-to-date sales to 636.
Sales of Sprinter Vans also increased by 26.1% for November with sales of 1,045 – bringing a year-to-date total of 14,982 (up 108.7 %).
Sales of the smart fortwo totaled 414 vehicles, up 96% for the month (compared to the 211 vehicles sold in November 2010).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,530 vehicles in November 2011, a decrease of 12%. On a year-to-date basis, MBCPO sold 68,459 vehicles, a decrease of 8% over the comparable period last year.
Mercedes-Benz November 2011 Sales Chart
Mercedes-Benz Passenger Vehicles | Nov-11 | Nov-10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
B-CLASS | 1 | 0 | 0.00% | 19 | 0 | 0.00% |
C-CLASS | 8358 | 3,930 | 112.7% | 61,570 | 53,861 | 14.3% |
E-CLASS | 5095 | 4,986 | 2.2% | 57,435 | 55,284 | 3.9% |
S-CLASS | 1381 | 1,127 | 22.5% | 11,185 | 12,639 | -11.5% |
CL-CLASS | 79 | 127 | -37.8% | 886 | 896 | -1.1% |
SL-CLASS | 79 | 168 | -53.0% | 1,350 | 2,212 | -39.0% |
SLS AMG | 169 | 36 | 369.4% | 636 | 451 | 41.0% |
CLK-CLASS | 0 | 0 | 0.0% | 5 | 585 | -99.1% |
SLK-CLASS | 206 | 110 | 87.3% | 2,954 | 1,866 | 58.3% |
CLS-CLASS | 758 | 240 | 215.8% | 5,027 | 1,885 | 166.7% |
R-CLASS | 115 | 214 | -46.3% | 2,241 | 2,680 | -16.4% |
M-CLASS | 4796 | 3,470 | 38.2% | 30,522 | 25,915 | 17.8% |
G-CLASS | 59 | 114 | -48.2% | 1,136 | 835 | 36.0% |
GL-CLASS | 3237 | 2,096 | 54.4% | 22,561 | 17,917 | 25.9% |
GLK-CLASS | 2463 | 1,590 | 54.9% | 21,964 | 19,262 | 14.0% |
TOTAL | 26796 | 18,208 | 47.2% | 219,491 | 196,288 | 11.8% |
*SPRINTER | 1045 | 829 | 26.1% | 14,982 | 7,180 | 108.7% |
smart | 414 | 0 | 0.0% | 1,942 | 0 | 0.0% |
MBUSA Combined Total | Nov-11 | Nov-10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
GRAND TOTAL | 28,255 | 18,208 | 55.2% | 236,415 | 196,288 | 20.4% |
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. |
October sales for Mercedes-Benz USA have been released showing sales of 24,449 vehicles, an astounding 28.2 percent improvement over October 2010 (19,076) and the company’s highest October volume on record. On a year-to-date basis, the 206,632 vehicles sold represent a 12 percent increase over the 184,431 vehicles sold during the same period last year.
The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 7,084, up 87.9 percent from October 2010. The 9th generation E-Class followed with sales of 4,516 and the all-new versatile M-Class, finished third in volume with monthly sales of 4,091. Additionally, sales of the 2012 CLS-Class posted a 192.3 percent increase for the month and sales of the new SLK roadster were up 58.2 percent over October 2010.
Total diesel units sold for October were up 110.9% with sales of 1,930 (vs. 915 units sold in Oct. 2010).
At the high end, the company sold 13 of its supercar — the SLS AMG — bringing its year-to-date sales to 467.
Sales of Sprinter Vans also increased by 104.8% for October with sales of 1,485 – bringing a year-to-date total of 13,937 (up 119.4 %).
Sales of the smart fortwo totaled 327 vehicles for the month (compared to the 367 vehicles sold in October 2010).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,571 vehicles in October 2011, a decrease of 21.8%. On a year-to-date basis, MBCPO sold 62,929 vehicles, a decrease of 7.6% over the comparable period last year.
Mercedes-Benz Passenger Vehicles | Oct. 11 | Oct-10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
B-Class | 2 | 0 | 0.00% | 18 | 0 | 0.00% |
C-CLASS | 7,084 | 3,771 | 87.9% | 53,212 | 49,931 | 6.6% |
E-CLASS | 4,516 | 5,568 | -18.9% | 52,340 | 50,298 | 4.1% |
S-CLASS | 927 | 1,787 | -48.1% | 9,804 | 11,512 | -14.8% |
CL-CLASS | 101 | 84 | 20.2% | 807 | 769 | 4.9% |
SL-CLASS | 86 | 207 | -58.5% | 1,271 | 2,044 | -37.8% |
SLS AMG | 13 | 59 | -78.0% | 467 | 415 | 12.5% |
CLK-CLASS | – | 1 | -100.0% | 5 | 585 | -99.1% |
SLK-CLASS | 212 | 134 | 58.2% | 2,748 | 1,756 | 56.5% |
CLS-CLASS | 763 | 261 | 192.3% | 4,269 | 1,645 | 159.5% |
R-CLASS | 140 | 260 | -46.2% | 2,126 | 2,466 | -13.8% |
M-CLASS | 4,091 | 2,826 | 44.8% | 25,726 | 22,445 | 14.6% |
G-CLASS | 80 | 112 | -28.6% | 1,077 | 721 | 49.4% |
GL-CLASS | 2,128 | 1,887 | 12.8% | 19,324 | 15,821 | 22.1% |
GLK-CLASS | 2,494 | 1,394 | 78.9% | 19,501 | 17,672 | 10.3% |
TOTAL | 22,637 | 18,351 | 23.4% | 192,695 | 178,080 | 8.2% |
*SPRINTER | 1,485 | 725 | 104.8% | 13,937 | 6,351 | 119.4% |
smart | 327 | – | 0.0% | – | – | 0.0% |
MBUSA Combined Total | Oct. 11 | Oct. 10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
GRAND TOTAL | 24,449 | 19,076 | 28.2% | 206,632 | 184,431 | 12.0% |
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. |
Mercedes-Benz USA inked a 10-year agreement with the Louisiana Superdome, home of the New Orleans Saints, that provides official naming rights among other sponsorship benefits including being named the Official and Exclusive vehicle of the NFL’s Saints. The newly named Mercedes-Benz Superdome is playing host to several upcoming premier events including 2012 Men’s Final Four and BCS Championship Game in addition to the 2013 Super Bowl.
“The joining of the Mercedes-Benz brand with the world-class Saints organization and the Superdome, an iconic destination which has undergone an incredible transformation over the past six years, is a significant moment for us, the City of New Orleans and the State of Louisiana,” said Ernst Lieb, President and CEO of Mercedes-Benz USA. “Our commitment over the next decade is to the Saints fans, team, and this famous community as it flourishes beyond anyone’s expectations.”
This is the first naming rights deal in the U.S. for the luxury car maker and also for the legendary New Orleans sports and exhibition stadium, which recently completed a six-year $336 million renovation project that is positioning the stadium as a premier destination for major events for years to come.
“I am thrilled to be able to announce a winning and long-term partnership between the Saints, Mercedes-Benz and now the Mercedes-Benz Superdome” said New Orleans Saints owner Tom Benson. “The Mercedes-Benz brand represents the very best in its industry and we believe that is a perfect fit for this stadium, which as a result of the unprecedented and innovative renovation project recently completed is one of the world’s greatest sporting venues. We felt strongly it was essential that if we were to offer the name of our building to a company, it would be one that all of our fans and the State of Louisiana would be proud of. The investment being made by a premier international brand who believes in “the best or nothing”, is a tremendous compliment to all of those who worked so hard to make the stadium what it is today.”
The undisclosed cost of the 10-year agreement has many benefits and opportunities for Mercedes-Benz including branding and signage throughout and nearby the newly named Mercedes-Benz Superdome. In addition, the Saints print and online publications will feature Mercedes-Benz content and advertising and the Company will have access to Saints coaches and players for special events and promotions. Mercedes-Benz plans to leverage its access to many of the events to create unique programs such as customer and fan appreciation activities.
“This is a great, great partnership,” said Governor Bobby Jindal. “I know for many years there have been attempts to sell this sponsorship, and I think the restructured deal and the new Superdome are two of the reasons this is actually happening. So I think this is great for the Saints and great for the state.”
According to the Ultimate Standing poll by ESPN Magazine in 2010, the New Orleans Saints ranked number one among all major league sports team franchises, which is based on the team that gives back to the fans in exchange for all the time, money and emotion the fans invest in them. The Superdome is home to a record 6 Superbowls, including Super Bowl XII (1978), XV (1981), XX (1986), XXIV (1990), XXXI (1997), XXXVI (2002), plus another, XLVII, coming in 2013.
Mercedes-Benz USA is reporting sales of 23,897 vehicles for September 2011, marking a 15.6 percent improvement over September 2010 which recorded sales of 20,666 vehicles. This increase made 2011 the company’s highest September volume on record. On a year-to-date basis, the 182,314 vehicles sold represent a 10.3 percent increase over the 165,355 vehicles sold during the same period last year.
The C-Class and E-Class model lines were the best sellers with combined sales of 11,987 vehicles, nearly half of all vehicles sold. The all-new 2012 C-Class – and gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 6,865, up 32.1% from September 2010. The 9th generation E-Class followed with sales of 5,122 and the full-sized SUV, the GL-Class, finished third in volume with monthly sales of 2,541. Additionally, sales of the newly launched 2012 CLS-Class posted a 399.3% increase for the month and sales of the new SLK roadster were up 50.8% over September 2010.
At the high end, the company sold 25 of its supercar — the SLS AMG — bringing its year-to-date sales to 454.
Sales of Sprinter Vans also increased by 121.3% for September with sales of 1,779 – bringing a year-to-date total of 12,452 (up 121.3 %).
Sales of the smart fortwo totaled 469 vehicles for the month (compared to the 422 vehicles sold in September 2010).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,707 vehicles in September 2011, a decrease of -8.6%. On a year-to-date basis, MBCPO sold 57,359 vehicles, a decrease of -5.9% over the comparable period last year.
Mercedes-Benz Passenger Vehicles | Sep-11 | Sep-10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
B-CLASS | 4 | NA | 16 | NA | NA | |
C-CLASS | 6,865 | 5,196 | 32.1% | 46,128 | 46,160 | -0.1% |
E-CLASS | 5,122 | 5,608 | -8.6% | 47,824 | 44,730 | 6.9% |
S-CLASS | 1,447 | 1,709 | -15.3% | 8,877 | 9,725 | -8.7% |
CL-CLASS | 64 | 50 | 28.0% | 706 | 685 | 3.1% |
SL-CLASS | 67 | 197 | -66.0% | 1,185 | 1,837 | -35.5% |
SLS AMG | 25 | 35 | -28.6% | 454 | 356 | 25.1% |
CLK-CLASS | – | (1) | -100.0% | 5 | 584 | -99.1% |
SLK-CLASS | 193 | 128 | 50.8% | 2,356 | 1,622 | -56.4% |
CLS-CLASS | 709 | 142 | 399.3% | 3,506 | 1,384 | 153.3% |
R-CLASS | 82 | 292 | -71.9% | 1,986 | 2,206 | -10.0% |
M-CLASS | 2,477 | 2,780 | -10.9% | 21,635 | 19,619 | 10.3% |
G-CLASS | 119 | 52 | 128.8% | 997 | 609 | 63.7% |
GL-CLASS | 2,541 | 1,989 | 27.8% | 17,196 | 13,934 | 23.4% |
GLK-CLASS | 1,934 | 1,685 | 14.8% | 17,007 | 16,278 | 4.5% |
TOTAL | 21,649 | 19,862 | 9.0% | 169,862 | 159,729 | 6.3% |
*SPRINTER | 1,779 | 804 | 121.3% | 12,452 | 5,626 | 121.3% |
smart |
469
|
NA
|
NA
|
1,201
|
NA
|
NA
|
MBUSA
Combined Total |
Sep-11
|
Sep-10
|
Monthly %
|
YTD 2011
|
YTD 2010
|
Yearly %
|
GRAND TOTAL | 23,897 | 20,666 | 15.6% | 182,314 | 165,355 | 10.3% |
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. |
Mercedes-Benz Classic and Mercedes-Benz USA will be showing off some of their finest vehicles at the upcoming Pebble Beach Concours d’Elegance on August 21, 2011. This year’s Concours d’Elegance is marked among other things by the 125 years of the automobile anniversary. To commemorate this anniversary, a replica of the Benz Patent Motor Car of 1886 will be on display . As in past years, this years Pebble Beach Concours includes a drive and an auction, all dedicated to the most elegant, most outstanding automobiles.
Since 1950, the Pebble Beach Concours d’Elegance in California, has been the preeminent showcase for automotive elegance internationally. The enthusiasm and passion of collectors from all over the world who strive to be successful here with their cars is unparalleled anywhere else in the world. Since the event was initiated, Mercedes-Benz vehicles have had a regular spot on the lawn in front of the lodge. In addition to more than 120 class victories and special prizes, vehicles from Mercedes-Benz have won the “Best of Show” award several times.
This year, during the Pebble Beach Concours d’Elegance a number of outstanding vehicles will be presented to the international audience. The Mercedes racing car designed by Wilhelm Maybach in 1906 was one of the most advanced vehicles of its day and features forward-looking details: for instance its six-cylinder engine has overhead camshafts, overhead valves and a dual high-voltage spark plug ignition. Because of its frame design the vehicle has a very low centre of gravity.
The 200 hp Benz of 1909 was given the byname “Blitzen Benz” – Lightning Benz – because of its outstanding performance. Among other things it was the first petrol-powered automobile in the world to post speeds over 200 km/h. The vehicle shown in Pebble Beach is a faithful reproduction using an authentic engine.
Of the supercharged six-cylinder sports cars of the Mercedes-Benz S series, the SSK (W 06 series) is the most exclusive and fascinating model. The model designation stands for “Super-Sport-Kurz” (super-sport-short) and besides emphasising the car’s special sportiness also indicates its shortened wheelbase. The SSK dominated the international motorsport scene in the late 1920s and early 1930s.
Special exhibition “125 years inventor of the automobile”
In addition, Mercedes-Benz USA is organising an exhibition in its pavilion at the Pebble Beach Concours d’Elegance to mark the “125 years inventor of the automobile” anniversary. A replica of the Benz Patent Motor Car of 1886 will be on display there, a so-called American Mercedes (1905), a Silver Arrow W 154 Grand Prix racing car (1939), a Mercedes-Benz 300 SL “Gullwing” (W 198, 1954), a Mercedes-Benz 220 SE (W 180, 1958) and a Mercedes-Benz 600 (W 100, 1969). The “Aesthetics 125!” sculpture created by Mercedes-Benz Design opens a window on the future of the brand. Concept car versions of the Mercedes-Benz SLS AMG Roadster and the next generation of the A-Class represent the more immediate future. And the F-Cell Roadster shows how Carl Benz perhaps would have built his Patent
July sales for MBUSA improved by 16.7 percent over July 2010 for a total of 21,065 vehicles sold. This increase for Mercedes-Benz USA made it their highest July volume since 2006. On a year-to-date basis, the 139,086 vehicles sold represent an 11.3% increase.
The highest volume performers for the month were the E- and C-Class model lines. The 9th generation E-Class led the pack with sales of 5,114 and the sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – followed with sales of 4,554. MBUSA’s stylish SUV, the M-Class, finished third in volume with monthly sales of 2,778 up 40.8% over last July. Additionally, sales of the all-new SLK roadster were up 1,758.3% and the all-new 2012 CLS-Class posted a 657% increase over July 2010. Sales of the full-sized GL-Class SUV were up 60.2% for the month as well.
Sales of Mercedes-Benz diesel models were up 134.1% for the month (913 versus 390) and up 120.3 % for the year (6,866 versus 3,117).
At the high end, sales of the S-Class were up 13.9% for the month and the company sold 49 of its supercar — the SLS AMG — bringing its year-to-date sales to 397.
Sales of Sprinter Vans also increased by 154.3% for July with sales of 1,732 – bringing a year-to-date total of 8,827 (up 122.1 %).
Sales of the smart fortwo totaled 327 vehicles for the month.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,895 vehicles in July 2011, a decrease of 14.7%. On a year-to-date basis, MBCPO sold 45,750 vehicles, a decrease of 5.1 % over the comparable period last year.
Mercedes-Benz July 2011 Sales Chart
Mercedes-Benz Passenger Vehicles | Jul-11 | Jul-10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
B-CLASS Fuel Cell | 1 | NA | NA | 5 | NA | NA |
C-CLASS | 4,554 | 5,309 | -14.2% | 34,535 | 34,864 | -0.9% |
E-CLASS | 5,114 | 5,462 | -6.4% | 37,074 | 33,240 | 11.5% |
S-CLASS | 887 | 779 | 13.9% | 6,449 | 7,184 | -10.2% |
CL-CLASS | 24 | 99 | -75.8% | 532 | 552 | -3.6% |
SL-CLASS | 93 | 194 | -52.1% | 1,043 | 1,407 | -25.9% |
SLS AMG | 49 | 47 | 2.1% | 397 | 265 | 46.5% |
CLK-CLASS | – | 5 | – | 5 | 585 | -99.1% |
SLK-CLASS | 1,115 | 60 | 1758.3% | 2,207 | 1,437 | 53.6% |
CLS-CLASS | 704 | 93 | 657.0% | 2,032 | 1,158 | 75.5% |
R-CLASS | 56 | 314 | -82.2% | 1,874 | 1,723 | 8.8% |
M-CLASS | 2,778 | 1,973 | 40.8% | 16,967 | 14,366 | 18.1% |
G-CLASS | 114 | 48 | 137.5% | 747 | 497 | 50.3% |
GL-CLASS | 1,889 | 1,179 | 60.2% | 12,925 | 10,596 | 22.0% |
GLK-CLASS | 1,628 | 1,805 | -9.8% | 13,140 | 13,167 | -0.2% |
TOTAL | 19,006 | 17,367 | 9.4% | 129,932 | 121,041 | 7.3% |
*SPRINTER | 1,732 | 681 | 154.3% | 8,827 | 3,974 | 122.1% |
smart | 327 | 327 | ||||
MBUSA Combined Total | Jul-11 | Jul-10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
GRAND TOTAL | 21,065 | 18,048 | 16.7% | 139,086 | 125,015 | 11.3% |
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. |
Mercedes-Benz USA (MBUSA) released their June 2011 sales which came in 18.8 percent higher than June 2010 sales for a total of 22,563 vehicles sold. This was the highest June volume and first half of the year on record for Mercedes-Benz USA. On a year-to-date basis, the 118,021 vehicles sold represents a 10.4 percent increase.
The highest volume performers for the month were the E-Class and C-Class model lines. The 9th generation E-Class led the pack with sales of 5,798, up 19.1 percent over June 2010. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – continued its strong momentum with sales of 4,620. MBUSA’s stylish SUV, the M-Class, finished third in volume with monthly sales of 3,071, up 44.6 percent over last June. Additionally, sales of the all-new 2012 CLS-Class four-dour coupe were up 645.5% and the full-sized GL-Class SUV posted a 75.9 percent increase over June 2010.
Sales of Mercedes-Benz diesel models were up 128.4 percent for the month (1,231 versus 539) and up 188.3 percent for the year (5,953 versus 2,727).
At the high end, sales of the commanding G-Class were up 89.1 percent for the month and the company sold 18 of its supercar — the SLS AMG — bringing its year-to-date sales to 348.
Sales of Sprinter Vans also increased by 162.5 percent for the month, with sales of 1,911 – bringing a year-to-date total of 7,095 (up 102.1 percent).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,413 vehicles in June 2011, a decrease of 0.2%. On a year-to-date basis, MBCPO sold 39,863 vehicles, a decrease of 3.6 % over the comparable period last year.
Mercedes-Benz Passenger Vehicles | Jun-11 | Jun-10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
B-CLASS Fuel Cell | 0 | NA | NA | 4 | NA | NA |
C-CLASS | 4,620 | 5,563 | -17.0% | 29,981 | 29,555 | 1.4% |
E-CLASS | 5,798 | 4,865 | 19.1% | 31,960 | 27,778 | 15.0% |
S-CLASS | 1,169 | 1,549 | -24.5% | 5,562 | 6,405 | -13.2% |
CL-CLASS | 53 | 69 | -23.2% | 508 | 453 | 12.1% |
SL-CLASS | 109 | 198 | -44.9% | 950 | 1,213 | 27.1% |
SLS AMG | 18 | 50 | -64.0% | 348 | 218 | 56.1% |
CLK-CLASS | – | 2 | – | 5 | 580 | -99.1% |
SLK-CLASS | 340 | 627 | -45.8% | 1,092 | 1,377 | -20.7% |
CLS-CLASS | 738 | 99 | 645.5% | 1,328 | 1,065 | 24.7% |
R-CLASS | 75 | 186 | 59.7% | 1,818 | 1,409 | 29.0% |
M-CLASS | 3,071 | 2,124 | 44.6% | 14,189 | 12,393 | 14.5% |
G-CLASS | 146 | 83 | 89.1% | 633 | 449 | 41.0% |
GL-CLASS | 2,585 | 1,367 | 75.9% | 11,036 | 9,417 | 17.2% |
GLK-CLASS | 1,930 | 1,487 | 29.8% | 11,512 | 11,362 | 1.3% |
TOTAL | 20,652 | 18,269 | 13.0% | 110,926 | 103,674 | 6.5% |
*SPRINTER | 1,911 | 728 | 162.5% | 7,095 | 3,293 | 102.1% |
MBUSA Combined Total | Jun-11 | Jun-10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
GRAND TOTAL | 22,563 | 18,997 | 18.8% | 118,021 | 106,967 | 10.4% |
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. |