Other than sending the 2013 Mercedes SL63 AMG to a few choice tuners, there isn’t much you can do to make it look better. Leave it to Mercedes however to find a way. Today marks the start of Mercedes-Benz Fashion Week Swim, where 32 designers from around the world will show off their 2013 collections alongside the newest AMG Roadsters. Shown below are designs from Lisa Blue, Cote D’or, Caffee Swimwear and Mercedes-Benz USA Presents Title winner, Vitamin A by Amahlia Stevens.

During the five day event, where designers will show off their most unique designs, Mercedes-Benz will roll-out the new SL63 AMG and showcase its unparalleled capability to create bespoke vehicles out of the highest-quality paints, leathers and trims. The SL63 AMG is exemplary of pure performance and chic design – the iconic AMG roadster features an ultra-premium diamond white exterior with a red and black colorblocking luxe leather interior and hand sewn cross-stitching as well as a carbon fiber trim. The 19″ AMG Triple 5-Spoke Wheels with silver brake calipers and panorama sunroof make this vehicle the most eye-catching fashion statement to roll down Ocean Drive.

The SL63 AMG will premiere on July 20 at “Bespoke by Mercedes-Benz,” an event the brand is throwing on The Raleigh hotel pool deck. Hosted by Laure Heriard Dubreuil, Founder & CEO of The Webster Miami, and jewelry designer, Mary Kate Steinmiller, the exclusive invite-only media event will highlight the point of intersection between the worlds of fashion and luxury automobiles. Guests will take part in a “do-it-yourself” themed fashion project right beside the SL63 AMG.

With the help of the hosts, attendees will have the opportunity to create their own bespoke fashion accessories including jewelry, headbands, and clutches using Mercedes-Benz vehicle leather and other luxe materials. Mary Kate Steinmiller’s limited-edition Mercedes-Benz fashion accessories will be on sale exclusively at The Webster following the event.

“When Mercedes-Benz approached me, it was natural because of what The Webster Miami represents and our common appreciation for luxury. My clients drive Mercedes-Benz and it was fun to create fashion accessories with my friend Mary Kate to connect the two worlds,” said Laure Heriard Dubreuil, Founder & CEO of The Webster Miami. “I am so excited to be working with Mercedes-Benz and cannot wait to show our customers the amazing limited-edition fashion accessories made out of vehicle leather that were created for The Webster Miami.”

Miami Beach got a little hotter this last week during Mercedes-Benz Fashion Week Swim where international designers showed off their 2012 swim collections and Mercedes gave insiders a first hand look at the 2012 Mercedes-Benz C-Class Coupe.  The  5-day invitation-only event went from July 14-18, 2011 at The Raleigh and included several well known designers including LUXE, by Lisa Vogel, Diesel, Beach Bunny Swimwear, L*Space by Monica Wise, Caffé Swimwear, Mara Hoffman Swim, Aqua Di Lara, A Ché, Natori, Cia.Marítima, and Luli Fama.

“Mercedes-Benz Fashion Week Swim attendees can always count on seeing unique swimsuit style concepts for the first time that represent designer labels from around the world,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “It sets the stage to premier our latest designs like the all-new 2012 C-Class Coupe to those on the cutting-edge of fashion.”

The new C-Class Coupe made a splash poolside, steps from the iconic Raleigh pool, where the fashion elite congregated during Mercedes-Benz Fashion Week Swim to see and be seen. The Mercedes C-Class coupe delivers a combination of a modern and youthful aesthetic while still offering the style and sophistication we’ve come to expect from a Mercedes-Benz vehicle.  This is a design concept that captures the overall tone of Mercedes-Benz Fashion Week Swim. Featuring unique compact proportions, a low silhouette and athletic lines, the C-Class Coupe is for the ambitious, ready to succeed driver. Packed with innovation, the vehicle offers a comprehensive level of driver support and protection including a number of driver assistance systems, ranging from ATTENTION ASSIST drowsiness detection to optional LANE KEEPING Assist. The C-Class Coupe’s new telematics keep the driver connected with standard wireless Bluetooth, USB interface, SIRIUS weather information and destination search via Google. There is a choice of three models, including the extremely powerful C63 AMG.

As guests entered the Mercedes-Benz Fashion Week Swim tents on 18th street off Collins Avenue in South Beach, they were greeted by the also new for 2012 SLK Roadster. The Mercedes SLK combines sporty handling with stylish comfort that culminates into a striking two-seat roadster design with a retractable hardtop. A unique series of safety equipment makes the SLK a leader in its segment. Standard equipment on the vehicle includes, among other features, the ATTENTION ASSIST drowsiness detection system. Mercedes-Benz is also the world’s first automotive manufacturer to offer the innovative panoramic vario-roof with MAGIC SKY CONTROL as optional equipment on the SLK. With this innovation, the transparent glass roof of the SLK can be darkened in a matter of seconds at the touch of a button.

Mara Hoffman, the designer known for her originality of designs and fearless approach to print and color, receives the distinguished title of “Mercedes-Benz Presents” designer this season.  Hoffman will showcase her collection alongside over thirty of the industry’s most influential swimwear designers during Mercedes-Benz Fashion Week Swim at The Raleigh Hotel in Miami Beach beginning July 18th.

The “Mercedes-Benz Presents” program recognizes one designer each season showing at Mercedes-Benz Fashion Week Swim that demonstrates dedication to the use of quality materials, unique style and innovative design.  Mara Hoffman joins a prestigious list of past “Mercedes-Benz Presents” designers including:  Vitamin A, Red Carter, Trina Turk, and LUXE by Lisa Vogel.

“Mara Hoffman is one of the most prestigious swimwear designers in the industry and we are honored to welcome her into the ‘Mercedes-Benz Presents’ program, which continues to support the swimwear industry globally,” said Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA.  “Mara’s unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season.”

For the first time, Mara Hoffman will debut a print design from her runway collection as the paint finish on the 2014 E-Class Cabriolet during Mercedes-Benz Fashion Week Swim.  The wrapped E-Class Cabriolet will be stopping by South Beach hot spots to give out invitations to runway shows at Mercedes-Benz Fashion Week Swim.  The one-of-a-kind print will also debut on a unique fashion item designed exclusively by Hoffman and will be on sale at Alchemist fashion boutique in Miami.

“It was a dream come true to see one of my designed prints as the paint finish on a Mercedes-Benz convertible,” said Mara Hoffman.   “I am sincerely honored to have been selected as the ‘Mercedes-Benz Presents’ designer and I cannot wait to kick off all of the festivities this season has in store.”

Designers presenting their 2014 collections include: AGUA BENDITA, POKO PANO, DOLORES CORTÉS, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARĺTIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAÏLA, 6 SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.