Mercedes has announced the GLA, CLA and B-Class will receive a a series of updates.

To start, the models can all be equipped with an adaptive damping suspension and a DYNAMIC SELECT system that offers four different modes: Comfort, Sport, Eco and Individual (the GLA also has an off-road setting). Apple CarPlay and MirrorLink compatibility will also be available beginning early next year.

Accelerating from 0-100 km/h (0-62 mph) in 10.6 seconds before hitting a top speed of 190 km/h (118 mph) will now be possible on a new entry-level B 160 that has been fitted with a 1.6-liter four-cylinder engine that develops 102 PS (75 kW) and 180 Nm (132 lb-ft) of torque.

aThere’s also a new B 180 d BlueEFFICIENCY Edition which has a 1.5-liter (1461cc) four-cylinder diesel engine that develops 109 PS (80 kW) and 260 Nm (191 lb-ft) of torque. The engine allows the car to run from 0-100 km/h in 11.6 seconds before hitting a top speed of 189 km/h (117 mph). More importantly, the model returns 3.6 L/100km with CO2 emissions of 94 g/km.

The CLA Shooting Brake is being offered in three new variants including the CLA 180 d, CLA 200 d 4MATIC and CLA 220 d 4MATIC. The CLA 250 Sport and CLA 250 Sport 4MATIC also gain an upgraded engine that produces an additional 7 PS (5 kW).

And lastly, the GLA 220 d receives an additional 7 PS (5 kW). Allowing the entry-level crossover to accelerate from 0-100 km/h in 7.7 seconds before hitting a top speed of 223 km/h (138 mph).

Less than three years after its opening, Mercedes-Benz’ youngest plant in Kecskemét, Hungary has passed another important milestone: With the official start of production of the Mercedes-Benz CLA Shooting Brake, the second model series to be exclusively produced in Kecskemét after the Mercedes-Benz CLA is rolling off the line. Plant manager Thomas Geier and his team welcomed Hungarian Prime Minister Viktor Orbán and Markus Schäfer, Member of the Divisional Board Mercedes-Benz Cars, Manufacturing and Supply Chain Management, to the celebration of the start of production.

Start of production of the CLA Shooting Brake

“The start of production of the new CLA Shooting Brake marks the fifth successful ramp-up for our new generation of compact cars in our global production network”, said Schäfer. Around 150,000 B-Class and CLA-Class vehicles were produced in Kecskemét last year, and 300,000 units have rolled off the line at the plant since it started production in 2012. In this way, the Hungarian plant makes an important contribution to the growth of the particularly successful compact car segment within the global production network of Mercedes-Benz Cars. Unit sales rose by 24.7 percent to 463,152 A-Class, B-Class, CLA-Class and GL-Class vehicles sold in 2014. Mercedes-Benz has never delivered so many compact vehicles to its customers in a single year. The CLA, which is produced exclusively in Kecskemét, has been very successful in its single most important market, the USA, almost doubling unit sales to 27,000 vehicles in 2014. Overall, Mercedes-Benz sold more cars than ever before last year. The brand with the star delivered 1,650,010 vehicles to customers (+12.9 percent), thus posting the fourth record year in a row.

“The team in Kecskemét has proven that ‘made by Mercedes-Benz in Kecskemét’ is a true success story. From the very start, we have been making top-quality cars in accordance with our global production standards”, said Schäfer, who went on to thank all of the plant’s Hungarian partners on behalf of the company for their continuous and constructive partnership: “We would not have been able to write this success story in Kecskemét without the support of politics, the administrative authorities and society. We will continue to rely on this good cooperation.” One example of this support is a low-interest export promotion loan totaling 90 million euros, which the company will use for financing of further investments in the Kecskemét plant in the future.

Thomas Geier added: “Of course, the entire team of the plant is especially proud for the opportunity to produce the CLA and now the CLA Shooting Brake exclusively for customers around the world. We are aware of the responsibility that comes with it and will build on our achievements to date with consistent top performance.”

Investments in the Kecskemét plant to date total around a billion euros. After spending 800 million euros on the construction of the plant, the company has continued to develop the facility, last year above all in preparation for the production of the CLA Shooting Brake. This involved recruiting and intensively training many new employees, which brought the workforce to almost 4,000 people by the end of 2014.

Breathtakingly sporty proportions and a powerfully dynamic design idiom with sensuously shaped surfaces already made the CLA unmistakable in its four-door Coupé guise. It is now followed by a further design icon, the CLA Shooting Brake, with a unique look all of its own. The lower overall height and the elongated coupé-style roof contour line, the low greenhouse and the sweep of the high beltline are the key design features of its distinctive profile. As is the gentle downward slope of the roof line, which makes for significantly more headroom than in the four-door Coupé. The CLA Shooting Brake (length/width/height: 4630/1777/1435 mm) will initially be available with a choice of two diesel and three petrol engines as well as with 4MATIC all-wheel drive. It goes on sale in January 2015, with the first models going to customers towards the end of March 2015.

Mercedes-Benz CLA Shooting Brake, jupiter red, studio

“The new CLA Shooting Brake is the latest member of our successful family of compact models. The range, which now includes five models, covers an extremely wide spectrum: with the spacious B-Class sports tourer, the youthfully dynamic A-Class, the avant-garde CLA-Class Coupé and the compact GLA-Class SUV, we cater for a host of different customer wishes in this segment,” says Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars, responsible for Marketing & Sales. “Like its big brother, the CLS Shooting Brake, the CLA Shooting Brake is targeted at active customers who are looking outside of the mainstream for a car that impresses with a high utility value.”

The guiding principle behind the designers’ work was that of sensual purity as an expression of modern luxury. “The new CLA Shooting Brake offers a contemporary interpretation of sensual purity and represents the perfect synthesis between the emotionality of a coupé and the intelligence of a shooting brake”, explains Gorden Wagener, Head of Design at Daimler AG. “The styling of our CLA Shooting Brake is extremely progressive as well as unmistakable. Once again, we have created a whole new class of vehicle.”

The thrilling design details of the limited-edition OrangeArt Edition special model ensure that it brings an exciting note to the market launch. Orange highlight rings around the bi-xenon headlamps ensure that they stand out in spectacular style. The rim flanges of the AMG light-alloy wheels are painted in orange on the OrangeArt Edition. Orange/black sports seats and orange contrasting topstitching help to define the interior.

Mercedes-Benz CLA Shooting Brake, jupiter red, studio

As spacious as they come: beauty in its most practical guise

The elegantly long drawn-out Shooting Brake tail end, in conjunction with the variability that this offers, guarantees exceptional recreational value without compromising on the CLA’s aspiration to represent design at its best. At the same time, headroom in the rear is significantly greater than in the four-door CLA. At 94.7 cm, the effective headroom in the rear is 4 cm higher than it is in the companion model. Access to the second row of seats is also much easier.
This spaciousness is one of the strengths of the Shooting Brake. The load compartment offers a capacity that ranges from 495 to 1354 litres (when loaded up to the upper edge of the rear seat backrests or loaded to the roof with the rear bench seat folded down, respectively). If the rear seats are moved into the more steeply raked “cargo” position, the load capacity increases to 595 litres while still leaving space for five occupants.

The width of the luggage compartment, at up to 1328 mm, is leading in this segment. Clever little details, including the magnetic catch on the through-loading flap in the rear-seat backrest for long items, such as skis, are further typical examples of this carefully thought-out concept.

Options such as the electrically operated EASY-PACK tailgate or the Load Compartment package help to enhance convenience and variability when using the load compartment. Apart from the “cargo” positioning option for the rear-seat backrests, the Load Compartment package includes a collapsible box, a 12 V socket and an additional stowage net at the side of the load compartment. To add to the exclusive ambience, aluminium strips with anti-slip inlays are available as an option for the load compartment floor.

With a Cd value of 0.22 in its BlueEFFICIENCY Edition guise, the four-door CLA sets a new benchmark – both within the Mercedes model portfolio and among all series-production vehicles. The CLA Shooting Brake, too, holds its own alongside the world champion with outstanding aerodynamics while likewise leading its segment with a Cd value of 0.26. The drag area Cd x A, a decisive factor when it comes to wind resistance, is 0.57 m2 on the CLA Shooting Brake.

The engine range available with the CLA Shooting Brake is extensive right from the start of sales, comprising two diesel and three petrol units. All engines impress with their agile performance, low noise levels and low emissions. The CLA 200 CDI, with an output of 100 kW (136 hp), is particularly efficient: it has a top speed of 215 km/h and a combined consumption figure of just 3.9 l/100 km, with emissions of 101 g CO2/km.

All versions are equipped as standard with the ECO start/stop function and are Euro 6-compliant. All-wheel drive is likewise available straight from the market launch, initially in the CLA 250 4MATIC and CLA 250 Sport 4MATIC (features include: dynamic styling, sporty tuning of engine, accelerator and transmission as well as sporty engine sound). Diesel variants in the form of the CLA 200 CDI 4MATIC and CLA 220 CDI 4MATIC will follow in September 2015.

Mercedes-Benz CLA Shooting Brake, jupiter red, studio

Design: sharp contours and sensuous surfaces

Two years ago, in the form of the CLS Shooting Brake, Mercedes-Benz created a sports car such as had never been seen before: one with five seats and a large tailgate. The founders of this vehicle concept are now following it up with a smaller version, the CLA Shooting Brake – a second Shooting Brake model exuding stylish sporty flair and modern luxury, with lines that are the essence of sensual purity.

Many of the detailed elements of the CLA Shooting Brake, such as its frameless side windows, appear to define it as a coupé, yet at the same time it offers the variability and practicality of an estate car. And with its long bonnet, sleek window profile with integral rear quarter window and the gentle downward slope of its roof as it flows to the rear, it demonstrates the same crouching posture as the CLS Shooting Brake. The long sweep of the roof right to the rear of the car means that it offers more headroom in the back than the four-door CLA coupé model, as well as being easier to get into.

The interplay between sharply defined lines and large surface expanses gives rise to some exciting and characteristic light effects, resulting in a unique look that sets the CLA Shooting Brake quite apart from other vehicles in related segments.

The sporty design of its front section gives the CLA its typical look. Among the striking features that contribute to this characteristic dynamic look are the powerdomes on the bonnet that are such a hallmark of Mercedes coupés, and the diamond radiator grille with central Mercedes star. The way the bonnet is embedded into the front end makes it appear longer and, in conjunction with the upright radiator grille and the prominent V-shape of the front end, gives the car its crouching posture. The arrangement of the light modules and LED behind the headlamp lenses gives rise to the characteristic “eyebrow” effect for the daytime running lamps and indicators.

The sleek greenhouse, the elongated roof contour line, the high beltline with low side windows and an additional quarter window, plus the D-pillar that tapers towards the rear, are the particular styling elements of the CLA Shooting Brake seen in profile. Two character lines define this profile: the new, modern interpretation of the “dropping line”, together with a further separate swell to the flank above the “dropping line”. This supports the D-pillar, which in its turn continues the line round to the tailgate. The precise lines and three-dimensional effect of the side design create a sinewy, animated play of light and shadow.

The broad emphasis of the rear end conveys a sense of power, in an interplay of tense, muscular volume and sharply defined edges. The sloping roof line, the pronounced curve of the rear window and tailgate and the distinctive look of the rear end as a whole give the CLA Shooting Brake an unmistakable flair of its own.

The narrowing of the car at the D-pillars, in conjunction with the broad shoulder muscle over the rear wheel arch, adds up to a strikingly athletic look, particularly when seen from the rear.

The elegant arrowhead design of the rear light clusters carries the harmonious flow of the shoulders round from the side to the rear end, the horizontal orientation serving to emphasise the powerful width of the vehicle. The single-piece rear light units are set neatly into the body and reflect the relationship of the CLA Shooting Brake to both the four-door Coupé model CLA and to the larger CLS Shooting Brake. The light functions are presented in an arrowhead arrangement. All aerials are integrated into the sporty roof spoiler.

Mercedes-Benz CLA Shooting Brake, jupiter red, studio

Interior: high-quality materials and integral seats

The exterior’s progressive, sporty appearance is continued inside the vehicle. The interior additionally derives a very special quality feel from the design idiom of sensual purity as well as the selection and available combinations of the materials chosen. Special equipment packages include colour-contrasted stitching.
The twin-tube instrument cluster comprises two large round dials, each with a small round dial set inside it. When at rest the needles are in the 6 o’clock position. The silver-coloured needles are inlaid in red, while the dial faces feature a silver-grey textured surface. Another highlight is the new generation of 3-spoke steering wheels in different variants, including a multifunction sports steering wheel with flattened bottom section and red or black topstitching.

The instrument panel incorporates five round vents. The outer rings of the round vents on all models have a high-quality silver chrome galvanised finish. The airflow direction is governed by a very neat galvanised insert that reveals a meticulous attention to detail. The CLA Shooting Brake features the latest generation of telematics systems. The free-standing display screen features a large screen diagonal of 17.8 cm (7 inches), together with a high-gloss piano-black front panel, a flush-fitting frame in Silvershadow and a fully glazed screen. Upon request in conjunction with COMAND Online, or as an option for the Audio 20 system, the display is available with an even larger screen diagonal of 20.3 cm (8 inches).

The functions shown on the display combine an intuitive approach with attractive images and graphics, thus ensuring a positive user experience that adds to the exceptional design appeal of the interior as a whole.

The CLA Shooting Brake in the AMG Line and Urban equipment lines is fitted with integral seats in the front and rear, underscoring its sporty character. The emphasis of the rear bench seat is on the outer seats (2+1-seater). Colour-coordinated contrasting topstitching is available based on the chosen equipment. The ambient lighting system encompasses a total of 13 light sources in the interior, among them a light in the opening between the head restraint and the backrest. The ambient lighting system is available as an option with different colours: any of twelve colour schemes can be selected to suit taste and mood, helping to conjure up an individual atmosphere in the interior.

Mercedes-Benz CLA Shooting Brake

Equipment and appointments: OrangeArt Edition, AMG Line and Urban

The thrilling design details of the limited-edition OrangeArt Edition special model ensure that it brings an exciting note to the market launch. Orange trim in conjunction with selected equipment features, such as the AMG Line and Night package, emphasise the sporty flair of this model. A distinctive sporty look is also ensured by 45.7 cm (18-inch) AMG multi-spoke light-alloy wheels, painted in black with an orange rim flange, together with orange highlights on the front and rear aprons. The bi-xenon headlamps feature orange highlight rings.

The interior, too, is imbued with a sense of exclusive dynamism, thanks to the Exclusive package, sports seats with leather/DINAMICA microfibre upholstery in black/orange and orange contrasting topstitching, along with black seat belts with accentuating orange stripes. The 3-spoke multifunction sports steering wheel in leather, the instrument panel in ARTICO man-made leather and the aluminium trim with honeycomb-pattern grain, as well as fine detailing such as the recurring orange contrasting topstitching in the interior, convey a sense of delight in the unusual.

The CLA Shooting Brake is also available with either of the two equipment lines Urban and AMG Line, in each case with numerous line-specific details for both the exterior and interior. The AMG Line augments the sportiness and exclusivity of the CLA Shooting Brake. This equipment line includes a more dynamic exterior with AMG bodystyling, 45.7 cm (18-inch) AMG 5-twin-spoke light-alloy wheels and a two-pipe exhaust system with chrome-plated tailpipe trim. The interior also exudes a sporty flair, with sports seats in ARTICO man-made leather/DINAMICA microfibre, a multifunction sports steering wheel with flattened bottom section and a leather-upholstered shift lever. The lowered sports suspension enhances handling as well as driving enjoyment.

The Urban equipment line uses selected exterior and interior equipment and appointment features in a similar way to emphasise the vehicle’s dynamic appeal, whilst also allowing further individualisation. Dynamic highlights of the exterior include a diamond radiator grille with high-gloss black pins, the 45.7 cm (18-inch) 5-twin-spoke light-alloy wheels and the two-pipe exhaust system with chrome-plated tailpipe trim. Contributing to the sporty character in the interior are the sports seats with contrasting topstitching, a multifunction leather steering wheel with perforated grip area and a wave-look trim element.
The optional panoramic sliding sunroof with its large glazed area provides for an especially bright and friendly ambience in the interior. It comprises an electrically operated glass sliding roof for individual ventilation of the interior, together with a mesh wind deflector. This reduces both draughts and wind noise when the roof is open.

Mercedes-Benz CLA Shooting Brake

Safety: autonomous braking if a risk of collision is detected

Accident researchers at Mercedes-Benz have recently calculated that COLLISION PREVENTION ASSIST PLUS could cut the number of serious rear-end collisions by up to 30 percent compared with vehicles that do not have a corresponding protective system. For their prognosis, the safety experts used figures from Germany’s Federal Statistical Office to assess how effective standard-fit COLLISION PREVENTION ASSIST has been in the B-Class to date and simulated digital accident data.

The CLA Shooting Brake features COLLISION PREVENTION ASSIST PLUS as standard. This assistance system extends the functionality of COLLISION PREVENTION ASSIST by the addition of autonomous braking to reduce the risk of rear-end collisions. If the driver fails to act when a risk of collision is detected, despite the warning lamp in the instrument cluster and the intermittent audible alert, the system will automatically trigger braking. The vehicle speed is thus already significantly reduced. Depending on the relative speed, this intervention may be enough to avoid a rear-end collision with vehicles that are driving more slowly, stopping or stationary, or significantly mitigate its severity.

Also fitted as standard is the drowsiness detection system ATTENTION ASSIST. Operating within an extended speed range (60 – 200 km/h), it uses a five-stage bar display to visualise the driver’s current attention level.

“Mercedes connect me”: Accident Recovery, Maintenance Management and Breakdown Management

“Mercedes connect me” connects the CLA Shooting Brake with the world around it. The communications module, which is available as standard in certain European countries, makes it possible to use the Mercedes connect me range of Standard Services.

Available services include, for example, Accident Recovery, Maintenance Management and Breakdown Management. In an accident, the Mercedes-Benz emergency call system automatically connects the occupants with the Mercedes-Benz Emergency Call Centre and sends the position and condition of the vehicle to the rescue operations centre. A rescue vehicle can then be dispatched immediately. The system works automatically, but can also be triggered manually.
The optionally available Remote Online facility allows the customer to connect to their vehicle from anywhere and at any time via “connect.mercedes.me” and, for example, to use their smartphone to find out how full the tank is.

Mercedes-Benz CLA Shooting Brake

Success story: the compact car family from Mercedes-Benz

The new CLA Shooting Brake is the fifth member to join the Mercedes-Benz compact car family. And what a successful family it is: with a total of 375,000 A-, B-, CLA- and GLA-Class vehicles, more compact models than ever before were sold in the first ten months of 2014. More than a fifth of the compact cars built by Mercedes-Benz stay in Germany, with Great Britain and Italy the next-largest markets.
The introduction of the new compact car models has seen the Mercedes-Benz brand become palpably younger in appeal – around the world, the average age of its customers has fallen.

Around the world, some 900,000 vehicles of the new generation of compact models are now in customer hands, including 100,000 CLA models. The conquest sales rate for the CLA worldwide stands at around 50 percent. The CLA Shooting Brake is built at the company’s plant in Kecskémet, Hungary.

Only four Mercedes models will be produced on front-wheel-drive architecture (MFA Platform) instead of the previously stated five.  It looks like the lucky one  to not get the axe will be the CLA Shooting Brake, a highly stylized wagon that will draw design cues from the larger CLS Shooting Brake.

Mercedes CLA Shooting Brake Rendering

Don’t look for the shooting brake in the U.S. however as it seems Mercedes doesn’t think Americans are fond of wagons and shooting brakes.

The higher ups at Mercedes-Benz told Car and Driver that rather than develop an all-new SLA roadster, it makes far more sense to put the investment and effort into something with thick profit margins and a glamorous image. Likely referring to the upcoming S-class convertible.

Since before its world debut, we’ve have brought you photos, tech specs, advertisements, etc. – pretty much everything you could ever want to know about the all-new 2014 Mercedes CLA.  But, in case you missed it or you just want to hear it again, we have a new video for you that covers all the details, from the CLA’s aerodynamic design to its Mercedes exclusive safety features.

The 2014 Mercedes CLA is currently available as a CLA250.  Or, if you’re looking for something with a lot more power, the CLA45 AMG, featuring the world’s most powerful turbocharged four-cylinder production engine.

Watch the video below and then click through the photo gallery for a 360 degree look inside and out.

In a Facebook post and a press release regarding the new engines available on the A- B- and CLA-Class, Mercedes subtly introduced the CLA45 AMG Edition 1.

The CLA 45 AMG “Edition 1″comes in either cosmos black metallic, mountain grey metallic, polar silver metallic or designo polar silver magno and will set you back 63,099.75 Euros.

The Mercedes CLA45 AMG Edition 1 receives a gloss black rear spoiler, graphite grey side stripes, red accented grille and mirror and matte black 19-inch alloy wheels also with red accents and matching red break callipers.

Interior updates have been minimal, ARTICO/DINAMICA sport seats, a leather/DINAMICA-wrapped steering wheel, RTICO-wrapped dashboard all with red contrast stitching, similar to the interior of the A45 AMG Edition 1.  This is in major contrast to the NEON ART yellow interior of the CLA180 Edition 1 model. Not to be forgotten are the AMG floor mats and the special Edition 1 badging.

Mercedes CLA45 AMG Edition 1 Engine

Similar to the standard A45 AMG model, The Edition one has been fitted with a 360bhp turbocharged 2.0-litre four-cylinder petrol with 332 lb ft of torque that is connected to a seven-speed dual clutch transmission and a 4MATIC all-wheel drive system. This system allows the high performance four-door coupe to spring 0-62mph in 4.6 seconds, with a top speed that is electronically limited to 155mph.

Both A45 AMG models will be available to order in July and will be in dealerships in September 2013.

Just beginning to arrive in dealerships, the Mercedes-Benz CLA is Mercedes’ newest entry level model. The four-door coupe CLA is already a design leader with its aerodynamic exterior and sporty interior but that doesn’t mean it shouldn’t be tweaked to fit your own personal taste. We just brought you a CLA tuning program by Brabus, but if that doesn’t fit your taste, Piecha Design has also launched a modest styling package dubbed the Mercedes CLA 250 GT-R.

Piecha Design modified the CLA 250 with with a sport cosmetic kit and installed a front chin spoiler, diffuser, matte silver air splitters for the bumper, and a four-pipe exhaust system with 90mm pipes. The CLA 250 stock wheels have been removed, replaced by custom ten-spoke alloys with new tires.

The Mercedes CLA250 GT-R is only a cosmetic styling package, under the hood remains the stock 4-cylinder, 2.0-liter gas engine delivering 208 bhp (155 kW) and 350 Nm of torque, paired with a dual-clutch 7-speed automatic transmission. Top speed on the stock CLA250 is 149 mph but getting there will now sound much better on the CLA250 GT-R thanks to the new exhaust system.

Brabus unveiled their first tuning program for the all-new Mercedes-Benz CLA. Tastefully designed with subtle tweaks, the most notable updates are the quad-tailpipe exhaust system and the large Monoblock alloy wheels.  This is the first CLA tuning program by Brabus but likely not the last as they’ve had a recent history of putting out a lighter tuning program before releasing the fully overhauled version.

Interior photos of the Brabus CLA were not released but we have not doubt that Brabus is offering a bespoke interior designed and created by their own upholstery shop.

According to sources, the Mercedes CLA 250 can optionally be equipped with a PowerXtra kit that pushes the engine to produce an extra 34 HP (25 kW) for a total of 245 HP (180 kW) and 385 Nm (284 lb-ft) of torque – an increase of 35 Nm (26 lb-ft).

Gordon Wagener, Mercedes-Benz Design Chief confirmed to Whatcar that the Mercedes A-Class family will grow beyond the new CLA four door coupe and the newly unveiled GLA SUV.  According to Wagener, Mercedes is planning an estate version of the CLA saloon, creating a smaller version of the CLS Shooting Brake. ‘The CLA is a four-door coupe as well, so why not do it?” he said.

Rumors of a sportier A-Class model, such as a small coupe or soft-top were debunked by Wagener as well, “We don’t need a sports car, the market is declining.”

Renderings are from master automotive manipulator Theophilus Chin.

When left to their own devices, AMG’s engineers hold nothing back. They set to work on the all-new CLA—already a tenacious, technological powerhouse—and turned it into an all-wheel drive rocket: the all-new CLA45 AMG. Powered by a hand-built turbocharged four-cylinder pumping out 355-hp and 332 lb-ft of torque, the CLA45 is good for a 4.5 second 0-60 mph sprint and all the sound and fury that AMG is famous for.

April in Paris may be known to many for their cherry blossoms, I know my wife has convinced me to go on more than one occasion just to see to flowering tree. But this year, in addition to the cherry blossoms the food and the architecture that only Paris can offer, Mercedes is adding an additional reason to visit.  Celebrating the market launch of their new four-door coupé, the 2014 Mercedes-Benz CLA, Mercedes has opened a pop-up store with a unique photographic art exhibition and test drives through the city.

The digital photo installation #Untamed opened April 3 in a Mercedes-Benz pop-up store in the heart of Paris. Hundreds of personal photos taken by Instagram users from around the world are on display, all of which reflect Mercedes-Benz’ philosophy behind the CLA: unconventional, unusual and untamed. The Instagram photos show the uniqueness of human beings, how one photographers’s individual style and perspective on the world can differ so greatly from those of others. Participation is possible until April 10 with the free exhibition running until April 13, 2013. Visitors to the exhibition will be offered an opportunity to test drive the new CLA through Paris at no cost as well.

“We are absolutely thrilled by the creativity shown by internet users in interpreting the idea behind the online campaign”, commented Anders Sundt Jensen, Head of Brand Communications for Mercedes-Benz Cars. The international online campaign #Untamed was launched on the website www.untamed-installation.com by Mercedes-Benz in February. All users have been invited to upload their three most creative and unusual pictures from their personal Instagram photo stream and have them evaluated using the #Untamed Score. This indicates how unique the style of the pictures is compared with the pictures of other users. The choice of motif is again completely free. The one important thing is that the photos should not be: average. An artistic display of all the pictures submitted by April 10, 2013 is being mounted in the Mercedes-Benz pop-up store in Paris and presented to an international, art-loving public.

In addition to the Untamed exhibition all those interested can find out about the new CLA in unique surroundings. The temporary Mercedes store in the heart of Paris invites visitors to a special Mercedes-Benz brand experience on four floors.

The exhibition is open daily from 10 a.m. until 7 p.m. (closed Sunday) at the Mercedes-Benz pop-up store located at 25 Boulevard des Capucines, Paris 75002.

The all new 2014 Mercedes-Benz CLA-Class is a trend-setting four-door high-performance coupé that follows in the footsteps of the highly successful Mercedes-Benz CLS.  With a drag coefficient of just 0.23, the front-wheel drive CLA is the most aerodynamic mass-produced vehicle in the world.  Click through the photo gallery below to see just why the CLA is winning praise around the world.

The 2014 Mercedes CLA45 AMG with 2.0-liter turbo engine is the most powerful turbocharged four-cylinder production engine in a car. With a maximum power output of 355 hp and a peak torque of 332 lb.-ft. of torque, the CLA45 AMG is as powerful as it is good looking.  But enough about the engine specs, if you want to read more in-depth CLA45 AMG information, head here for a complete overview of the new model from front to back.  We’re here to look at the preliminary equipment list and what comes on the modestly priced $47,500 CLA45 AMG both as standard equipment and what equipment is optional.

Standard Equipment

Comfort/Convenience

• mbrace2 – In-Vehicle Technology Suite
• 5.8″ Display Screen
• Central Controller
• Color Instrument Cluster Display
• Rain-Sensing Intermittent Windshield Wipers
• Bluetooth Hands-Free Calling
• Cruise Control
• Power Front Seats with 3-Position Memory
• Rear Folding Seats
• Twin Cup Holders
• Exterior Chrome Trim
• Air Conditioning
• Floormats
• MB-Tex Upholstery
• Anthracite Trim

Performance/Handling

• 355 hp @ 6,000 rpm
• 332 lb.-ft. @ 2,250-5,000 rpm
• 2.0L inline 4–cylinder Turbocharged engine*
• 4MATIC All-Wheel-Drive
• 7-Speed Dual Clutch Transmission*
• ECO Start/Stop*
• Electro-mechanical power steering*
• 18″ AMG Twin 5-Spoke Wheels
• Sport Bodystyling
• RACETIMER
• Dual Exhaust With Chrome Tips
• Adaptive Brake with HOLD Function
• Hill Start Assist
• Sport Suspension
• Leather Steering Wheel with Shift Paddles
• All-Season Run Flat Tires

Safety/Security

• COLLISION PREVENTION ASSIST*
• ATTENTION ASSIST*
• Tire Pressure Monitoring System
• Anti-Theft Alarm System
• Electronic Parking Brake
• Driver Air Bags
• Window Air Bags
• Driver Knee Air Bag
• Side Impact Air Bags
• Remote Key with Panic Button

* highlight for 2014MY

Optional Packages:

Premium Package

• iPod / MP3 Media Interface
• SiriusXM Satellite Radio
• harman/kardon LOGIC7 Surround Sound System with Dolby Digital 5.1
• Heated Front Seats
• Auto Dimming Mirrors
• Integrated Garage Door Opener
• Dual-Zone Climate Control
• Compass

Multimedia Package

• COMAND System w/ 7″ Display Screen
• Hard-Drive Navigation
• Voice Control
• SD Memory Card Slot
• In-dash 6-disc CD/DVD changer
• 10GB Music Register
• Rearview Camera
• SiriusXM Traffic & Weather

Driver Assistance Package

• DISTRONIC Plus*
• Blind Spot Assist*
• Lane Keeping Assist*

Stand Alone Options

• PARKTRONIC w/ Advance Parking Assist*
• Panorama Sunroof*
• Blind Spot Assist
• Heated Front Seats
• Burl Walnut Wood Trim
• Black Ash Wood Trim
• Bi-Xenon Headlamps with LED Daytime Running Lights
• Becker MAP PILOT
• 18-Inch 5-Twin Spoke Wheels
• Summer Performance Tires

Exterior Paint
Cosmos Black, Jupiter Red, Cirrus White, Night Black, Polar Silver, Mountain Grey, Universe Blue, Northern Lights Violet, Patagonia Red, Polar Silver Matte

Upholstery
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It’s official, the 2014 Mercedes-Benz CLA45 AMG with 360 HP turbocharged 2.0-liter four-cylindar engine, has made its world debut at the 2013 New York Auto Show. The CLA45 AMG offers drivers 332 pound-feet of torque and according to Mercedes-Benz, the engine is the “most powerful turbocharged four-cylinder production engine”.

The 2014 CLA45 AMG can sprint  0-62 mph in a mere 4.6 seconds while on its way to an electronically limited top speed of 155 mph. The power needed to reach these speeds at these times are transferred via a seven-speed dual clutch transmission and a 4MATIC all-wheel drive system.

As for looks, we are huge fans of the newly designed 2014 CLA-Class, add to that an AMG front fascia that is far more aggressive, larger wheels and a lowered ride height and we like it even more.  We think Mercedes knocked it out of the park with this model. It’s sporty and sexy and priced at only $47,450.

Check out the complete photo gallery and press release below for all the details.

2014 Mercedes-Benz CLA45 AMG

Mercedes-AMG kicks off the automotive spring of 2013 in the “Big Apple” in dynamic style as the CLA 45 AMG celebrates its world premiere at the New York International Auto Show. The philosophy behind this four-door mid-series coupé matches that of the successful CLS 63 AMG, the trendsetter among four-door high-performance coupés. A glance at this high-tech package suffices to show that the CLS 45 AMG also has all the typical DNA to make it a perfect representative of the AMG’s Driving Performance brand claim: with a peak output of 265 kW (360 hp) and maximum torque of 450 Newton metres, its turbocharged engine is not only the most powerful four-cylinder unit in series production anywhere in the world but also a highly efficient one that meets the EU6 emissions standard. With fuel consumption of 6.9 litres per 100 km according to NEDC combined figures, the CLA 45 AMG meets even the most exacting requirements. The performance-oriented AMG 4MATIC all-wheel drive of the CLA 45 AMG similarly sets a new benchmark in its competitive segment.

Ola Källenius, Chairman of Mercedes-AMG GmbH: “With the CLA 45 AMG, Mercedes-AMG is launching a unique and highly desirable automobile with all the typical DNA of AMG. A high-tech package that includes the most powerful series-production four-cylinder engine in the world as well as performance-oriented AMG 4MATIC all-wheel drive, it embodies Driving Performance at its best.”

The new four-door high-performance coupé offers an exceptional combination of an excitingly sporty driving experience, extravagant design and exclusive individuality. With the CLA 45 AMG Mercedes-AMG is establishing a completely new segment – as it did previously with the CLS 63 AMG Shooting Brake (2012) and the CLS 55 AMG (2004). At the time of their launch, neither of these AMG models had any direct rivals, but went on to inspire other automotive manufacturers. Turbocharged engine, all-wheel drive and the AMG SPEEDSHIFT DCT 7-speed sports transmission – the CLA 45 AMG features the same drive system that is already powering the A 45 AMG to deliver highly dynamic and efficient performance.

Key figures at a glance:

*Electronically limited

Typically AMG: the most powerful series-production four-cylinder turbo engine in the world

A glance at the technical data for the CLA 45 AMG shows: the AMG 2.0-litre turbo engine, with a maximum output of 265 kW (360 hp) and up to 450 Newton metres of torque, is the most powerful turbocharged four-cylinder engine in series production anywhere in the world.

The combination of high performance and torque, together with the performance-oriented AMG 4MATIC all-wheel-drive system, gives the CLA 45 AMG driving characteristics almost on a par with those of a sports car. The performance coupé accelerates from zero to 100 km/h in 4.6 seconds and its top speed is 250 km/h (electronically limited). But the AMG 2.0-litre turbo engine is impressive not only in terms of its dynamic performance but also with regard to its efficiency and environmental compatibility. The CLA 45 AMG achieves a fuel consumption level of 6.9 litres per 100 kilometres according to NEDC combined figures, while it already meets the EU6 emissions standard that only comes into effect in 2015 as well as the limit for the particle count per kilometre of 6 × 1011 part./km that will become mandatory in 2017.

The basis for these impressive figures is provided by the high-tech package which has been put together by Mercedes-AMG. As a high-performance engine belonging to the BlueDIRECT family, the four-cylinder turbo engine features spray-guided direct petrol injection via piezo injectors positioned centrally in the four combustion chambers. The combination of multiple fuel injection and multiple spark ignition improves fuel utilisation and increases thermodynamic efficiency substantially, leading to lower exhaust emissions. Other highlights include the gravity-die sandcast all-aluminium crankcase, weight-optimised crank assembly with forged steel crankshaft and forged pistons with friction-optimised piston rings, NANOSLIDE cylinder wall technology, air-water charge air cooling, generator management and ECO start/stop function.

Twin-scroll turbochargers and AMG sports exhaust system with exhaust flap

Mercedes-AMG addresses the essential challenges concerning the response of small-displacement turbo engines by means of a twin-scroll turbocharger, maximum derestriction of the exhaust system and an innovative injection strategy. The twin-scroll technology provides for a more spontaneous build-up of charge pressure, making effective use of exhaust gas back pressure, exhaust gas temperature and exhaust gas impulse. This results in a swifter build-up of torque right from the lower rev range. As a positive side-effect, the twin-scroll technology also benefits fuel consumption and exhaust emissions. With a maximum charge pressure of 1.8 bar, the AMG 2.0-litre four-cylinder turbo engine leads the field in this respect, too.

The AMG sports exhaust system features large pipe cross-sections and an automatically controlled exhaust flap. This technology, which is familiar from the SLK 55 AMG, reconciles the two apparently conflicting aims of tangible dynamism and hallmark Mercedes comfort on long journeys. The flap is continuously adjusted by map control according to the power called up by the driver, load status and engine speed. The AMG sports exhaust system emits a fascinating, full engine sound that is particularly impressive during powerful acceleration.

An AMG Performance exhaust system with exhaust flap is available as an option for the A 45 AMG. This provides for an even more emotional and striking engine sound when the throttle is open and during gear shifting. The double-declutching function during downshifting and the interruption of ignition and injection during upshifting under full load produce a particularly throaty sound with the AMG Performance exhaust system and create a level of emotionality which is otherwise the preserve of engines with more than four cylinders.

High-performance cooling system with components from the SLS AMG

The high driving dynamics of the CLA 45 AMG call for a highly effective cooling system. On the basis of the components from the SLS AMG, a low-temperature circuit is additionally deployed for air-water charge air cooling of the four-cylinder turbo engine. The cooler extending across the complete front level of the cooling module is supplemented by an additional cooler in the wheel arch. Together with the charge air cooler, which is connected in series, a high-performance electric pump ensures the required flow through the water coolers located behind the large intake ports. This provides for ideal cooling of the highly compressed charge air, thereby contributing towards optimum engine performance.

The cooling of the transmission oil is integrated into the water cooling circuit for the engine. The water cooler positioned behind the front apron is supported by the heat exchanger which is fitted directly on the transmission and supplied with cooling water as required by means of an auxiliary pump.

“One man, one engine”: a tradition of hand-built excellence

As is the case with all eight- and twelve-cylinder engines, the new AMG four‑cylinder turbo engine is hand-built according to the traditional AMG philosophy of “one man, one engine”. An exclusive assembly line has been set up for the new AMG engine at the Mercedes-Benz engine production plant in Kölleda – where all BlueDIRECT four-cylinder engines are built for the A- and B-Class models. A characteristic feature of the “one man, one engine” production process is the AMG engine plate bearing the signature of the responsible engine fitter. Apart from serving as an AMG hallmark confirming superlative production quality, the AMG engine plate also attests to the peerless DNA of Mercedes-Benz’s high-performance brand.

AMG SPEEDSHIFT DCT 7-speed sports transmission

Dual clutch transmission and all-wheel drive – the drive package on board the new CLA 45 AMG is a demonstration of high-end engineering prowess. The AMG SPEEDSHIFT DCT 7-speed sports transmission is directly flange-mounted on the transversely installed engine. Key software modules have been adopted from the SLS AMG super sports car with its inspirational power transmission concept. The dual clutch transmission of the CLA 45 AMG features seven gears, three driving programmes, a double-declutching function and RACE START for optimum acceleration. The strengths of the AMG DCT sports transmission include spontaneous gear shifting without any interruption in tractive power, a tailor-made control strategy, extremely smooth and easy gear shifting and a high level of efficiency. Reinforced gear wheels provide for maximum stability. Synchroniser rings with carbon-fibre friction linings improve durability while also optimising the response time during manual gear-changing – the ideal basis for ambitious laps on cordoned-off race tracks.

“Momentary M mode” for even greater dynamism and driving enjoyment

Another special feature designed to enhance dynamic performance and driving enjoyment is the so-called “Momentary M mode”. In C and S mode, this enables the driver to activate manual mode (“M”) without having to remove a hand from the steering wheel, by pressing the “up” or “down” shift paddle once. In Momentary M mode the driver experiences the dynamism and performance of gear-shifting in manual mode in all the automatic driving programmes, with automatic up-shifting on meeting the rpm limit into the bargain. This allows the driver to devote his full attention to the vehicle’s impressive performance.

The shift times in manual mode “M” and in Sport mode “S” are similarly sporty in character to those of the SLS AMG GT super sports car. Briefly and precisely interrupting ignition and injection under full load leads to even faster gearshifts in “M” and “S”, with a more emotional sound than ever. In “C” mode (Controlled Efficiency), tangibly soft transmission and engine characteristics support a fuel-efficient and comfort-oriented driving style. In addition, in “C” mode the ECO start/stop function is active.

Performance-oriented AMG 4MATIC all-wheel drive

The CLA 45 AMG comes with variable, performance-oriented AMG 4MATIC all‑wheel drive as standard. In developing this all-wheel drive, the focus was firmly on performance and dynamism. The power flux to the rear powertrain is provided by a compact power take-off unit (PTU) which is fully integrated in the 7-speed sports transmission. It does not possess an oil circuit of its own. Instead, it is supplied with lubricant from the oil circuit of the sports transmission. This configuration gives rise to substantial weight advantages in comparison to rival systems which branch off power by means of an add-on component with its own oil circuit. Together with the friction-minimised tapered roller bearings, the PTU achieves an excellent level of efficiency. As an additional bonus, the system weight of the new AMG 4MATIC all-wheel drive is up to 25 percent lighter than the all-wheel-drive versions offered by the competition.

A two-part propeller shaft transfers the power from the AMG 2.0-litre four-cylinder turbo engine to the rear axle. In the interests of favourable weight distribution, an electrohydraulically controlled multiple-disc clutch is integrated with the rear axle differential. The multiple-disc clutch immediately detects slip at the front axle. A hydraulic pump instantaneously presses the discs together and channels the engine torque to the rear wheels as necessary. All this takes place virtually without the driver noticing. To enable particularly fast response, the pump is always active and does not require to be started up each time it is needed, as is customary with other systems. Power distribution is fully variable: in normal driving, the CLA 45 AMG uses front-wheel drive in the interests of optimum efficiency. When the driving dynamics so require, the variable AMG 4MATIC all-wheel drive splits the torque between front and rear axle up to a ratio of 50:50 percent. The variables influencing the power distribution ratio are vehicle speed, lateral and longitudinal acceleration, steering angle, speed difference between the individual wheels, selected gear and accelerator position.

3-stage ESP® with ESP® Curve Dynamic Assist

An exclusive feature is the interaction of the AMG 4MATIC all-wheel drive with the 3-stage ESP® and the ESP® Curve Dynamic Assist. The three ESP® stages enable the driver to vary the dynamics of the CLA 45 AMG according to his individual wishes at the push of a button. The safety-oriented “ESP ON” mode supports the driver in maintaining neutral handling characteristics. The system initiates braking intervention on one or more wheels and reduces the engine torque on detecting that the operating conditions are becoming unstable.

Briefly pressing the ESP® button activates “ESP SPORT Handling” mode. This dynamically oriented driving mode applies appropriate control strategies for later ESP® intervention and increased drive torque at the rear axle. This means more fun at the wheel for drivers who are keen to exploit the vehicle’s dynamic potential. Pressing the ESP® button longer activates “ESP OFF”. In this mode, the ESP® functions are not available. ESP OFF should only be used by experienced drivers on cordoned-off race tracks. If the driver steps on the brake pedal in “SPORT Handling” mode or “ESP OFF” mode, all the safety functions of the ESP® system become available during braking.

ESP® Curve Dynamic Assist complements the ESP® system to perfection: during dynamic cornering, imperceptible braking intervention on the inside wheel gives rise to a defined yaw moment around the vertical axis, resulting in precise cornering by the CLA 45 AMG and ensuring that the vehicle remains under control at all times. ESP® Curve Dynamic Assist is adapted according to the selected ESP® mode. In “ESP SPORT Handling” mode and “ESP OFF” mode it supports the driver’s wish for increased agility and driving dynamics. ESP® Curve Dynamic Assist is an additional function of the Electronic Stability Program which noticeably improves not only agility, but also active driving safety in critical conditions.

AMG sports suspension with independent front and rear axle

Like every AMG high-performance automobile, the new CLA 45 AMG also incorporates sophisticated axle technology. For enhanced driving dynamics, the three-link front suspension is provided with stiffer steering knuckles and totally new elastokinematics. Newly developed, more rigid bearings are employed in the lower link plane. These provide for more agile cornering properties and more precise and direct feedback from the road surface. The more rigid bearings also lead to higher camber stiffness, enabling higher cornering speeds. In developing the complete front axle, great importance has been attached to attaining the best possible traction in highly dynamic driving.

The four-link rear axle of the CLA 45 AMG is also a totally new development. In the course of optimising the elastokinematics, the strut bearings were duly adapted for maximum driving dynamics and control. The rear axle carrier is provided with more rigid bearings for increased driving stability; the subframe is rigidly connected to the body. The AMG sports suspension with specifically tuned spring/damper units and larger stabilisers provides for high lateral acceleration and a reduced rolling tendency in fast double bends. The CLA 45 AMG comes as standard with AMG light-alloy wheels fitted with 235/40 R 18 tyres.

AMG speed-sensitive sports steering and AMG high-performance braking system

The electromechanical Dual Pinion AMG speed-sensitive sports steering with AMG-specific, speed-dependent power assistance and a constant steering ratio (14.5 : 1) enables high steering precision and agility. The electric motor is installed in space-saving configuration on the steering gear. The AMG high-performance braking system with ventilated and perforated brake discs all round in size 350 x 32 millimetres at the front and 330 x 22 millimetres at the rear provides for spontaneous and reliable deceleration.

Unmistakable design

Just a glance at the new CLA 45 AMG makes it very clear: any resemblance to the CLS 63 AMG is absolutely intentional. The expressive design idiom of the CLA has been enhanced by Mercedes-AMG with some characteristic AMG elements – and the result is a new design icon. The sporty proportions of the CLA were there from the start , but its dynamic look is reinforced by the AMG “twin blade” radiator grille and the cross strut in the AMG front apron, both painted in matt titanium grey. The generously proportioned cooling air intakes are framed by black flics, which improve the airflow over the cooling modules positioned behind them. Bi-xenon headlamps are included as standard.

An eyecatching view from the side is ensured by the sill panels with inserts in matt titanium grey. Further elements typical of a top-of-the-range AMG model include the AMG twin-spoke light-alloy wheels, painted grey and with a high-sheen finish, plus the “TURBO AMG” lettering on the wing. Seen from the rear, the CLA 45 AMG displays a distinctive AMG rear apron: this not only reveals the presence of the air outlet openings at the sides, but also incorporates a large diffuser insert and a trim section in matt titanium grey. The two chrome-plated twin tailpipes of the AMG sports exhaust system, including an exhaust flap, serve to emphasise the car’s dynamic appeal. The striking LED tail lights are a standard feature.

Dynamic, exclusive and top-quality interior

Impressive quality, high-grade materials and all the dynamism and exclusivity commonly associated with Mercedes-AMG – the interior of the CLA 45 AMG leaves nothing to be desired. Sports seats in ARTICO man-made leather/DINAMICA microfibre with red contrasting topstitching, red seat belts, the multifunction steering wheel with shift paddles, the AMG DRIVE UNIT and AMG door sill panels all come as standard. Coordinating perfectly with one another are the brushed aluminium trim of the instrument panel and the five galvanised ventilation outlets. Information is provided by the AMG instrument cluster with its central colour display, the AMG main menu and the RACETIMER.

Numerous individualisation options are available for the CLA 45 AMG (selection):

• AMG carbon-fibre exterior mirror housing
• AMG Exterior Carbon-Fibre package: front splitter, side sill panel inserts and trim on rear apron in genuine carbon fibre
• AMG carbon-fibre interior trim
• AMG Exclusive package
• AMG floor mats
• AMG multi-spoke light-alloy wheels in 8 x 19 fitted with 235/35 R 19 tyres, in two variants: painted in titanium grey with high-sheen finish or in matt black with high-sheen rim flange
• AMG Night package: privacy glass, black anodised beltline trim strip, black tailpipe trims in chromed finish, radiator fins in silver chrome, high-gloss black painted finish for front splitter, exterior mirrors, side sill panel inserts and rear apron trim
• AMG Performance exhaust system
• AMG Performance suspension with tauter spring/damper tuning
• AMG Performance steering wheel and E-SELECT lever, electronic main key with AMG emblem
• AMG Performance seats
• AMG wheel bolt covers in black with hub caps in central-locking look
• (for standard AMG light-alloy wheels only)
• Intelligent Light System
• Red-painted callipers

The sales release date for the CLA 45 AMG is in July 2013; market launch will start this September. Sales price in Germany, incl. 19 percent VAT:

CLA 45 AMG 56.078,75 euros

Making its public debut at next week’s New York Auto show, the first official images of the 2014 Mercedes-Benz CLA 45 AMG have been leaked onto the web and we have them all for you below.

We saw a brief glimpse of the new Mercedes model last month after it was featured in the new PS4 game Driveclub. The new CLA45 AMG will likely receive a 2.0-liter, 4-cylinder turbocharged engine with 360 HP (265 kW) and 450 Nm (332 lb-ft) of torque that is mated to a seven-speed, dual-clutch gearbox with a confirmed 0-60 mph (0-96 km/h) sprint time of 4.6 seconds.  Pricing has yet to be announced but will start at $50,000.

The new Mercedes-Benz CLA is well on its way to establishing a new segment, leading the way with it’s aerodynamic body (Cd value of 0.22 for the BlueEFFICIENCY Edition), avant-garde coupé design and 4MATIC all-wheel drive (optional). As a four-door coupé it follows the design ideas of the CLS, a design concept which has initiated a fair share of imitators since its debut in 2003. The new CLA features a radar-based braking system (COLLISION PREVENTION ASSIST) that comes standard and is able to warn drivers of an obstacle from a speed of only 4 mph and can initiate precision braking when the driver steps on the brake pedal.

“The resonance created by the Concept Style Coupé was overwhelming. By far the most frequent comment heard was: ‘please put this car into series production’ And that’s exactly what we’re doing now”, said Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “The CLA is a car that does not confuse mid‑range with mediocrity. Its powerful design underscores the sporty side of the Mercedes-Benz brand.”

In keeping with its sporty positioning, the CLA is available with high-torque turbo engines rated at up to 155 kW (211 hp), sports suspension and 4MATIC all-wheel drive. The technical highlights of this new design icon include a new world record in aerodynamics for series production automobiles (Cd value: 0.22) and numerous driving assistance systems, including the further-developed COLLISION PREVENTION ASSIST.

This radar-based assistance system provides the possibly distracted driver with visual and acoustic warnings of identified obstacles and prepares the adaptive Brake Assist system for precision braking. Braking is initiated as soon as the driver steps emphatically on the brake pedal. When an impending danger of collision is identified, the COLLISION PREVENTION ASSIST system calculates the precise braking force ideally needed to avoid an accident and makes the best possible use of any distance remaining. As a new feature, COLLISION PREVENTION ASSIST affords protection from typical rear-end collisions in dangerous traffic situations in the CLA from a speed of only 7 km/h (previously: above 30 km/h).

Five lines and packages which vary greatly in character are available to individualise the striking compact mid-range coupé (length/width/height: 4630/1777/1437 millimetres). In keeping with the digital lifestyle of the CLA’s social media-savvy target group, smartphones can additionally be fully integrated into the vehicle’s display and operating system.

The CLA Edition 1 will only be available for twelve months. Among the exclusive equipment features of this model, which can be powered by any of the engine versions, the NEON ART interior with leather upholstery and black DINAMICA microfibre with yellow contrasting topstitching is worthy of mention.

The style rebel: exterior design

Its breathtakingly sporty proportions and powerfully dynamic design idiom, with its interplay between concave and convex surfaces give this four-door coupé its unmistakable look.

The vehicle’s striking features include the bonnet embedded in the front end with powerdomes and the diamond radiator grille. The light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic “flare effect” for the daytime driving lights and indicators. This light signet defines the car’s energetic appearance and shapes a new Mercedes face.

Numerous details indicate that on a design level the CLA represents a further development of the modern classic Mercedes-Benz CLS. Three prominent lines give structure to the vehicle when viewed from the side: the front structural edge over the wings flows towards the rear end in a characteristic dropping line. Another, more sinewy line spans the shoulder muscle above the rear axle, while the third feature line extends in a sweeping curve from the front wheel towards the rear. Together, these lines lend depth and dynamism to the side profile.

The width-emphasizing rear end radiates power and athleticism, featuring an interplay between convex and concave surfaces and edges. The gently sloping roof contour and the pronounced, hallmark curvature of the rear window provide the CLA with a coupé-style character from the rear, too. The athletic impression from the rear results from the drawn-in C-pillars in conjunction with the shoulder muscle over the rear wheel arch linings. The tail lights are framed by the muscular lines of the shoulders which extend into the rear end, the horizontal orientation of the lights emphasizing the rear’s powerful and aesthetic breadth. The light functions feature an arrow-style arrangement.

A large panoramic sliding sunroof is optionally available. This sunroof consists of a fixed polycarbonate cover at the front, a moving element made of mineral crystal and side trims to match the glass look.

“Cool touch” effect: the interior

The exterior’s progressive, sporty appearance is continued inside the vehicle. The interior additionally derives a very special quality feel from the design idiom, the selection of high-quality materials and the available combinations of materials. All trim surfaces are galvanised, resulting in a metallic finish.

The instrument panel incorporates five round vents. The outer rings of the round vents have a high-quality electroplated finish. The airflow direction is governed by a galvanised insert that reveals a meticulous attention to detail. The free-standing display screen features a black piano-lacquer-look front panel and, in combination with COMAND Online a flush-fitting silver frame.

The CLA is fitted with integral seats in the front and rear, underscoring its sporty character. The rear bench seat emphasises the outer seats (2+1‑seater). Coloured contrasting stitching is available, according to the selected interior appointment options. A fibre-optic cable in the opening between head restraint and backrest is optionally available as part of the ambient lighting.

Sleek as they come: new record Cd value

With a Cd value of 0.23, the CLA sets a new benchmark – both within the Mercedes-Benz model range and among all production vehicles. The drag area, Cd x A – which is crucial to consumption at speeds above 60 km/h – also leads the field, at 0.51 m². The CLA 180 BlueEFFICIENCY Edition, which is due to hit the streets in June and can be ordered now, even manages to better these top values with its Cd figure of 0.22, and when it comes to the drag area, Cd x A, the four-door coupé crosses a magical line: it is just 0.49 m2.

The good air flow characteristics, which are a major contributory factor to the vehicle’s low fuel consumption in everyday conditions, result from numerous aerodynamic optimisation measures. These include a low A-pillar shoulder with adapted A-pillar geometry, aerodynamically optimised exterior mirrors, streamlined rear section, wheels designed for low aerodynamic drag and serrated wheel spoilers on the front and rear wheel arches.

Extensive underbody panelling, additional panelling in the middle area of the rear axle and an aerodynamically optimised rear silencer followed by a diffuser improve the flow of air under the underbody.

When it comes to aeroacoustics too, i.e. noise level comfort, the four-door coupé is also at the top of its game.

Smart safety: advanced assistance systems

Numerous driving assistance systems offer support in the CLA and reduce the driver’s workload. Standard-fit features for the coupé include ATTENTION ASSIST drowsiness detection and radar-based COLLISION PREVENTION ASSIST with adaptive Brake Assist, which now helps to protect the CLA from collisions from a speed of only 7 km/h (previously: above 30 km/h).

This feature combines with DISTRONIC PLUS to become COLLISION PREVENTION ASSIST PLUS, incorporating an additional function: when a danger of collision persists and the driver fails to respond, the system is able to carry out autonomous braking at speeds of up to 200 km/h, thereby reducing the severity of collisions with slow or stationary vehicles. The system also brakes in response to stationary vehicles at a speed of up to 30 km/h and is able to prevent rear-end collisions at speeds of up to 20 km/h.

Established assistance systems, such as the Lane Tracking package with Blind Spot Assist and Lane Keeping Assist or Adaptive Highbeam Assist, are also available for the CLA. Active Parking Assist (optional) enables automatic parking in lengthways and crossways parking spaces.

Designed for dynamism: the chassis and suspension

The chassis of the CLA features a McPherson front axle and an independent multilink rear suspension, featuring three control arms and one trailing arm per wheel. This means that longitudinal and lateral dynamics are virtually independent of one another. A CLA-specific feature is the flexible decoupling of the rear axle carrier, which benefits ride comfort. Wheel carriers and spring links are made of aluminium, in order to reduce unsprung masses. Two chassis and suspension set-ups are available: the comfort suspension and the optional sports suspension for sporty yet comfortable handling. The latter entails lowering of the body by 15 mm (front) and 10 mm (rear).

Irrespective of the selected chassis, all CLA variants come with the Direct Steer system. This electromechanical power steering offers improved feedback to the driver in comparison to conventional systems and makes an important contribution towards overall efficiency, as the steering assist function only requires energy when the steering wheel is actually turned. Additionally it enables various steering assistance functions which are activated by the ESP® control unit. These include countersteering in case of oversteering, corrective steering when braking on road surfaces offering different levels of grip (split-friction braking), mitigation of the extent to which the front-wheel drive influences the steering and compensation for crosswind and road gradients.

High tractive power reserves and outstanding agility: 4MATIC all-wheel drive

The CLA from Mercedes-Benz is optionally available with a new generation of the 4MATIC permanent all-wheel drive system featuring fully variable torque distribution. Similar to the other 4MATIC versions, this completely new development boasts high tractive power reserves and outstanding agility combined with superlative driving safety and energy efficiency.

The components of the new 4MATIC include the power take-off to the rear axle which is integrated in the 7G-DCT automated dual clutch transmission and the rear-axle gear with integrated, electrohydraulically controlled multi-disk clutch. This set-up enables fully variable distribution of the drive torque between front and rear axle. Additional benefits of this design are a lower system weight compared with what is available from the competition as well as high efficiency.

All set for the future: powerful and efficient drive

Ahead of the scheduled introduction of the Euro 6 regulation, all petrol-engine variants and the top diesel variant of the new Mercedes-Benz CLA already meet the future requirements of this European exhaust emissions standard.

The petrol engines with a displacement of 1.6 and 2.0 litres cover an output spectrum ranging from 90 kW (122 hp) in the CLA 180 through 115 kW (156 hp) in the CLA 200 to 155 kW (211 hp) in the CLA 250. The two diesel engines combine dynamic low-end torque with the utmost efficiency: the CLA 200 CDI generates 100 kW (136 hp), with a maximum torque of 300 Nm (available from September 2013). The CLA 220 CDI has a displacement of 2.2 litres and delivers 125 kW (170 hp) and 350 Nm of torque, while emitting only 109 g of CO2 per kilometre.

All engines feature the ECO start/stop function as standard. The engines are combined with a six-speed manual transmission or with the 7G-DCT dual clutch automatic transmission, which reconciles comfort and sportiness in inimitable fashion.

An overview of the models and prices:

• 1 combined, 2 sales price in Germany, incl. 19 percent VAT, 3 BE = BlueEFFICIENCY,
• 4 electronically limited, 5 available from September, n/a = no data available yet

“Always on”: the multimedia systems

The latest multimedia generation deployed in the CLA boasts new functions, additional apps and a modified graphic colour scheme.

Daimler’s Digital Drive Style app concept, which together with the Drive Kit Plus for the iPhone® enables seamless integration of the iPhone® into the vehicle, has been extended. The highlights include Siri voice control and Glympse real-time location sharing. Glympse enables the user to share his or her current location with selected persons. Other functions are Facebook®, Twitter®, internet radio, AUPEO!™ Personal Radio and the advanced navigation solution from Garmin® with web-based real-time traffic information, online special destination search including Street View™ and 3D map display.

The COMAND Online multimedia system has also been extended. The latest generation offers improved, photo-realistic map display, an additional Bluetooth® profile (to enable the internet to be accessed via iPhone®, for example), the display of images additionally in bmp and png formats and the real-time transfer of traffic data.

We want to know what you thought of the Mercedes-Benz CLA-Class Super Bowl Commercial.  Was it a hit or a miss?  In the event that you are one of the few people left in the country that have not seen the latest Mercedes CLA Ad, you can check it out below along with the Kate Upton car washing commercial.  If you’re not interested in seeing the CLA commercials, click here to take a look at the CLA 180 Edition 1 that we are all in love with.

As for what the experts had to say about the Mercedes-Benz Super Bowl campaign, read on.

Ask Steve Cannon, president and CEO of Mercedes-Benz USA what he wanted from the multi-prong marketing campaign the company put together for Super Bowl XLVII and he will say, “The goal was to create a compelling story which would introduce a new product – our 2014 CLA coupe — at a first-ever price point in a way that would not only get people talking but also begin to get them interested and engaged.”

According to Cannon – and various industry barometers — the campaign that Mercedes-Benz launched on January 20th did just that.

Right off the top, Mercedes-Benz benefited from the fact that the game was played at the “Mercedes-Benz Superdome” (the company invested in naming rights in 2011). ImageTrack powered by Kantar Media — IEG’s sponsorship/advertising broadcast monitoring service — projected that this would result in Mercedes-Benz receiving 6 minutes and 19 seconds of exposure during the game, valued at approximately $4.6 million. If the fourth-quarter for the CLA was then included, the total media exposure value was projected to exceed $12 million.

The campaign itself consisted of five elements. An advertising teaser campaign with four :15 spots and one :30 went into rotation during the AFC championships on January 20 queuing up the ad with the “Something…is coming,” tag. Two days later, the company released an online video (the parody of the stereotypical bikini clad model washing a car had Kate Upton playing to the camera while a bevy of good-looking young guys soaped up her car) which went viral and garnered close to three million views by the next day without the benefit of any paid media (it’s now at 7 million). This was followed by a long-form version of the Super Bowl ad “Soul” and then a “Behind the Scenes” online video. Combined, these four creative executions netted nearly 10 million views before the final element, the 60-second version of the ad was released (to date, that tally is well over 13 million).

“But,” notes Bernie Glaser, VP of marketing for MBUSA “To really amortize your investment, you’ve got to go deeper than measuring entertainment popularity. The real magic lies in converting awareness into consumer interest. Engaging people enough to go out of their way to find out more about your product — that’s the real payout.”

The ad itself, set in New Orleans where MBUSA has strong philanthropic ties in addition to its presence there, drives home an actual selling point – the CLA’s price. Created by Merkley+Partners (NYC), the storyline involves a devilish Willem Dafoe offering a young man a Mercedes CLA and all that comes with it — a red carpet moment with Kate Upton, a dance-off with Usher, a drive on the Formula 1 racetrack etc.—in exchange for his soul. But just when the young guy is about to make the deal, he spies a billboard touting the CLA’s MSRP of $29,900 and vanquishes Dafoe saying “I think I’ve got this.”

And, as the various industry ad metrics started to roll in, data shows that MBUSA’s spot itself “got this” and a whole lot more with audiences.

According to Ace Metrics, an independent analytics company which measures advertising effectiveness, “Soul” scored the highest of any automotive advertisement and tied for the 4th highest score overall for all ads on the Super Bowl.

As far as concrete evidence of effectiveness and engagement, Edmunds.com, one of the leading car information sites where potential buyers go to do their research, reported that the CLA had the highest jump in vehicle consideration both during the Game and in the 24-hour period that followed. Nearly one out of every five consumer searches during the fourth quarter was for the new sporty four-door coupe. In fact, queries for the entire Mercedes-Benz brand on the Edmunds website were up 122% from the average of the four previous Sundays, giving the brand the number one spot for consideration among all luxury makes during the Game.

“The CLA was the number one shopped vehicle on Edmunds.com over the weekend,” said Vice Chairman Jeremy Anwyl from Edmunds.com. “It is the best performing ad campaign I have seen since I started tracking Super Bowl ad performance. The CLA obviously connected with a vast audience, demonstrating Mercedes Benz is enjoying early success as it reaches to a new generation of luxury vehicle buyers.”

Looking ahead, the ad has its second broadcast appearance during the Academy Awards in late February. Its biggest star, the CLA, makes a brief appearance at Mercedes-Benz Fashion Week starting today and will appear at the U.S. Open, the PGA Championship and other high-profile events that MBUSA sponsors. Digital and social media activations will be released over the next few months (the company’s Facebook page Facebook.com/Mercedes-Benz USA is currently offering select fans an opportunity to see the CLA in an expense-paid trip to New York in conjunction with the New York Auto Show) as the September launch of the sporty 208-hp four-door coupe draws near.

The “CLA Edition 1” will only be available for twelve months. The model, which can be combined with any engine, has exclusive equipment which includes amongst other things the NEON ART interior with upholstery in leather and black microfibre DINAMICA with yellow contrasting topstitching. The Edition 1 can be ordered immediately at a starting price of 35,402.50 euros (CLA 180 Edition 1).

With the CLA-Class, Mercedes-Benz continues its series of extraordinary Edition 1 special models. Limited to one year after its launch, the Edition 1 combines special equipment which highlights the sportiness and exclusivity of the four-door coupé. This includes paintwork in either mountain grey, cosmos black, night black, cirrus white or designo polar silver magno (expected to be available from the third quarter of 2013). AMG front and rear aprons as well as side sill panels in combination with the black painted multi-spoke AMG light-alloy wheels provide for a powerful appearance. The diamond radiator grille boasts a black fin and chrome inserts. Bi-xenon headlamps are standard as too is the lowered sports suspension.

The NEON ART interior is exclusive to this special model. The sports seats are upholstered in leather and black microfibre DINAMICA whilst yellow stitching creates a very special contrast. The instrument panel and the beltlines are in ARTICO man-made leather with yellow stitching in a wrap-around look. Trim elements in aluminium with a light longitudinal grain and a 3-spoke multifunction sports steering wheel in nappa leather with a flattened bottom section and perforations in the grip area complete the dynamic appearance.

An overview of prices and models:

* Combined cycle, ** Sales price in Germany incl. 19 percent VAT

The new four-door coupe is being called a style rebel.  It takes the majority of its design cues from the CLS four-door coupe, whose design concept has inspired imitators from nearly all other competing car brands since its world debut in Detroit ten years ago in 2003.

But enough about the design, see for yourself in the photo gallery below.  Looking for technical specs and the equipment list, continue scrolling for an easy to read quick reference guide.

Or, for yet another view of the CLA-Class, click here to check out Kate Upton‘s CLA Commercial.

2014 Mercedes-Benz CLA Technical Data

Note: Technical specifications are subject to change. *with optional AMG Performance Package

Standard Equipment List for the 2014 Mercedes-Benz CLA-Class

Comfort/Convenience

• mbrace2 – In-Vehicle Technology Suite
• 5.8” Display Screen
• Central Controller
• Color Instrument Cluster Display
• Rain-Sensing Intermittent Windshield Wipers
• Bluetooth Hands-Free Calling
• Cruise Control
• Power Driver Seat with 3-Position Memory
• Twin Cup Holders
• Exterior Chrome Trim
• Air Conditioning
• Rear Center Armrest
• Floormats
• MB-Tex Upholstery
• Anthracite Trim

Performance/Handling

• 208 Horsepower @ 5,500 rpm
• 258 lb-ft @ 1,250 – 4,000 rpm
• 2.0L inline 4–cylinder Turbocharged engine*
• 7-Speed Dual Clutch Transmission*
• ECO Start/Stop*
• Electro-mechanical power steering*
• 17” 5-spoke two-tone wheels
• Dual Exhaust With Chrome Tips
• Adaptive Brake with HOLD Function
• Hill Start Assist
• Sport Suspension
• Leather Steering Wheel with Shift Paddles
• All-Season Run Flat Tires

Safety/Security

• COLLISION PREVENTION ASSIST*
• ATTENTION ASSIST*
• Tire Pressure Monitoring System
• Anti-Theft Alarm System
• Electronic Parking Brake
• Driver Air Bags
• Window Air Bags
• Driver Knee Air Bag
• Side Impact Air Bags
• Remote Key with Panic Button

Optional Packages

Premium Package

• iPod / MP3 Media Interface
• SiriusXM Satellite Radio
• harman/kardon LOGIC7 Surround Sound System with Dolby Digital 5.1
• Heated Front Seats
• Auto Dimming Mirrors
• Integrated Garage Door Opener
• Dual-Zone Climate Control
• Compass

Sport Package*

• 18” AMG Twin 5-Spoke Wheels
• Sport Bodystyling

Multimedia Package

• COMAND System w/ 7” Display Screen
• Hard-Drive Navigation
• Voice Control
• SD Memory Card Slot
• In-dash 6-disc CD/DVD changer
• 10GB Music Register
• Rearview Camera
• SiriusXM Traffic & Weather

Driver Assistance Package

• DISTRONIC*
• Blind Spot Assist*
• Lane Keeping Assist*

Stand Alone Options

• 4MATIC all-wheel drive*
• PARKTRONIC w/ Advance Parking Assist*
• Panorama Sunroof*
• Blind Spot Assist
• Heated Front Seats
• Burl Walnut Wood Trim
• Black Ash Wood Trim
• Bi-Xenon Headlamps with LED Daytime Running Lights
• Becker MAP PILOT
• 18-Inch 5-Twin Spoke Wheels
• Summer Tires

Paint

Cosmos Black, Jupiter Red, Cirrus White, Night Black, Polar Silver, Mountain Grey, Universe Blue, Northern Lights Violet, Patagonia Red, Polar Silver Matte

Upholstery

Black MB-Tex, Beige MB-Tex, Ash MB-Tex, Black Leather, Brown Leather, Ash Leather

* highlight for 2014MY

Ready to attack, like a predator about to pounce. Watch this film and see the new Mercedes-Benz CLA demonstrate its power in a duel between machine and beast.

Not interested in videos, click here to check out the complete CLA photo gallery and Quick Reference guide with technical specs and equipment list.

The CLA250 and CLA250 4MATIC both feature Mercedes-Benz’s 2.0-liter four- cylinder gasoline engine with 208 hp and 258 lb-ft of torque. It comes with the ECO stop/start function as standard for added gas mileage and is mated to the 7-speed Dual Clutch Transmission for an outstanding combination of sporty performance and comfort.

The CLA’s sporty proportions and powerfully dynamic design language featuring the interaction of concave and convex surfaces give this four-door coupe its distinctive look. The CLA carries the avant-garde design of the Concept Style Coupe into series production almost 1:1.

Striking features include the hood with its power domes and the diamond-look grille. The arrangement of the headlights and LEDs behind the headlamp lens evokes the characteristic “flame effect” for the optional daytime running lights and indicators. This light signature is a key aspect of the car’s energetic look and shapes a new, youthful Mercedes face.

The exterior’s progressive, sporty appearance also carries through to the vehicle interior. Anthracite surface finish is available as the standard trim. Additional trim options include burl walnut wood, black ash wood and aluminum.

The instrument panel incorporates five air vents. The outer rings of the vents are done in a high-quality galvanized finish, while a galvanized insert controls the direction of airflow. The free-standing display is set in black piano-lacquer trim and edged with a flush-fitting silver frame.