Mercedes-Benz USA (MBUSA) today reported its best month of the year with September sales of 20,666 boosting year-to-date sales 22% ahead of last year. The September volume made this the second highest September on record for MBUSA.
The 9th generation E-Class led the month with sales of 5,608 (up 47.1%) – bringing the year-to-date total to 44,730 (up 67.3%). The sporty C-Class followed suit with sales of 5,196 and the versatile M-Class SUV rounded out the top three volume performers with sales of 2,780 for the month.
Sales at the high end were equally strong with sales of the flagship S-Class up 55.2%; the GL-Class SUV up 52.6% and 35 of the newly launched supercar – the SLS AMG – bringing its year-to-date sales to 356.
On a year-to-date basis, the company sold 165,355 new vehicles, an increase of 22.1 % over last year.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,248 vehicles in September, up 17.5% compared to September 2009 sales of 5,318 vehicles. Year-to-date sales for the MBCPO program were 60,968 – a 7.5 % increase over 2009 year-to-date sales (56,728 vehicles) during the same timeframe.
| Mercedes-Benz Passenger Vehicles |
Sep-10 | Sep-09 | Monthly % | YTD 2010 | YTD 2009 | Yearly % |
| C-CLASS | 5,196 | 5,002 | 3.9% | 46,160 | 39,434 | 17.1% |
| E-CLASS | 5,608 | 3,812 | 47.1% | 44,730 | 26,740 | 67.3% |
| S-CLASS | 1,709 | 1,101 | 55.2% | 9,725 | 7,806 | 24.6% |
| CL-CLASS | 50 | 105 | -52.4% | 685 | 1,052 | -34.9% |
| SL-CLASS | 197 | 356 | -44.7% | 1,837 | 3,107 | -40.9% |
| SLS AMG | 35 | – | – | 356 | – | – |
| CLK-CLASS | (1) | 524 | -100.2% | 584 | 6,442 | -90.9% |
| SLK-CLASS | 128 | 128 | 0.0% | 1,622 | 2,203 | -26.4% |
| CLS-CLASS | 142 | 227 | -37.4% | 1,384 | 2,159 | -35.9% |
| R-CLASS | 292 | 271 | 7.7% | 2,206 | 2,338 | -5.6% |
| M-CLASS | 2,780 | 2,552 | 8.9% | 19,619 | 17,407 | 12.7% |
| G-CLASS | 52 | 46 | 13.0% | 609 | 435 | 40.0% |
| GL-CLASS | 1,989 | 1,303 | 52.6% | 13,934 | 10,275 | 35.6% |
| GLK-CLASS | 1,685 | 1,558 | 8.2% | 16,278 | 16,015 | 1.6% |
| TOTAL | 19,862 | 16,985 | 16.9% | 159,729 | 135,413 | 18.0% |
| *SPRINTER | 804 | – | – | 5,626 | – | – |
| MBUSA Combined Total |
Sep-10 | Sep-09 | Monthly % | YTD 2010 | YTD 2009 | Yearly % |
| GRAND TOTAL | 20,666 | 16,985 | 21.7% | 165,355 | 135,413 | 22.1% |
| *Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. | ||||||
Following the B-Class F-CELL fuel-cell car, Mercedes-Benz now introduces the new A-Class E-CELL as its second electric car built in series-production conditions. The five-seater with battery-powered electric drive meets all the requirements for a family car for everyday use. It is based on the five-door version of the current A-Class, and features a generously dimensioned interior and luggage compartment for maximum versatility. No compromises have been necessary in terms of space and variability, with compact storage batteries that are located extremely well-protected and in a space-saving way in the vehicle underbase. The car’s two high-efficiency lithium-ion batteries provide a range of over 200 km (NEDC). The car is powered by a quiet, locally emission-free electric drive with peak output of 70 kW (95 hp), developing a high torque of 290 Nm. A total production run of 500 A-Class E-CELL cars will be built at Rastatt from autumn 2010. The vehicles will be leased to selected customers in several European countries, including Germany, France and the Netherlands.
Five doors, five seats, the same luggage compartment volume as in the internal combustion engine A-Class (435 to 1370 litres), a 350-kilogram payload measured as per the relevant EC directive and high variability of the interior and luggage compartment: this is what makes the new A-Class E-CELL a family car for everyday use. The sophisticated sandwich structure provides both an extremely comfortable in-car environment and maximum protection for passengers and components in the event of a collision.
“Over our almost 125-year history, we have accumulated extensive experience and knowhow in the area of electric vehicles, including both battery and fuel-cell. This knowhow has already provided the basis for getting two electric cars for everyday use onto the road: the smart fortwo electric drive, and the B-Class F-CELL. The story now continues with our third electric car, the A-Class E-CELL., whose start of production is scheduled for autumn this year. The new car is a battery-driven electric Mercedes that enlarges our portfolio and offers our customers the kind of driving pleasure, comfort and safety that they have come to expect”, says Dr Thomas Weber, the Daimler AG Board of Management member responsible for Group Research and Development Mercedes-Benz Cars.
Driving pleasure with zero emissions
Along with exemplary safety, optimum comfort and a high level of suitability for daily use, the A-Class E-CELL also offers other strengths not always to be found in contemporary electric cars: agility and driving pleasure. The features are based on a low centre of gravity, partly the result of the installation of the batteries under the passenger compartment, in the “sandwich” structure of the vehicle floor. This gives the car excellent road-holding and sprightly handling characteristics – qualities that clearly set the A-Class E-CELL apart from other electric cars, which often have heavy and bulky storage batteries located in the boot or by the rear seat. Another benefit from this installation location is the provision of best-possible protection against the intrusion of structural components in the event of a head-on collision or impact from the rear. This is because the batteries are located outside the vehicle body’s deformation zones. The high-stability characteristics of the sandwich structure of the floor also provide outstanding protection for both battery and passengers in a lateral collision scenario.
High-performance electric drive with long range
The electric drive of the A-Class E-CELL is a permanent-field synchronous unit developing a peak output of 70 kW (95 hp), a continuous power rating of 50 kW (68 hp) and a high maximum torque of 290 Nm, as expected for an electric drive, available right from the first revolution. This makes the A-Class E-CELL an outstandingly assured and dynamic performer on the road, taking just 5.5 seconds to accelerate from zero to 60 km/h. A kick-down function is used to deliver maximum acceleration, according to the current charge level and battery temperature. Maximum speed is electronically set at 150 km/h.
The energy storage units are two high-performance lithium-ion batteries based on high-voltage technology. The advantages of lithium-ion batteries include their compact dimensions and significantly higher efficiency in comparison with nickel-metal-hydride (NiMH) batteries. They offer 30 percent more energy density than NiMH technology, and 50 percent more power density. Other benefits include high charging efficiency and a long service life. The combined energy capacity of the two lithium-ion batteries is a total of 36 kWh. With fully charged batteries, the A-Class E-CELL has a range of over 200 kilometres (NEDC).
Efficient battery cooling system
A special thermomanagement system keeps the high-voltage batteries cooled to within an optimum temperature window. The cooling system is based on a low-temperature cooling circuit. Fluid cooling with a water-glycol mixture ensures a stable operating temperature supporting the high degree of efficiency and the longevity of the energy storage. In very high ambient temperature conditions, the battery cooling system is boosted with the coolant circuit of the air-conditioning system. The electrical drive system and two on-board chargers are cooled with a high-temperature cooling circuit. This circuit keeps the units working at optimum operating temperatures, with maximum power delivery from the drive system. The car’s power electronics supply the 12-volt vehicle electrical system via a DC/DC converter with electric current from the high-voltage system. The electronics system also controls other functions such as the heating and air-conditioning systems in order to minimise the load placed on the battery for this purpose.
Flexible charging options
The batteries of the A-Class E-CELL can be either replenished at public charging points or plugged into an ordinary household power socket. A range of charging options are available, including single-phase 230-volt sockets, three-phase sockets in a household wall-box, and public recharging points. Using a single-phase 230-volt network, it takes around eight hours’ charging time to accumulate the energy required for a range of 100 km (NEDC). This time is reduced to just three hours in the case of charging from a wall-box or at a roadside recharging point.
Daimler and a number of other European automakers and energy utilities have agreed on standardised charging plugs and sockets, with an ultimate aim of worldwide standardisation. This makes the technology more customer-friendly, and is seen as a key prerequisite for the rapid spread of electric mobility.
Intelligent charging management
Like the smart fortwo electric drive in its category, the A-Class E-CELL is the world’s first vehicle in its class to be fitted with an intelligent charging management system based on “SmartCharge Communication”. Via the vehicle electronics system, all relevant information – such as the electricity supply contract identification data – is exchanged with the charging point. Benefits include a convenient, simple and totally reliable billing system.
Other intelligent features of the car include pre-start climate control. While the A-Class E-CELL batteries are being charged at home or at a roadside charging point, the interior can be pre-heated or cooled to a temperature set by the driver. Another function enables the driver to monitor charging progress and therefore the present range available, via the internet or a smartphone, for example.
The A-Class E-CELL electronics also provide for proactive control of the charging operation. So if the electric car is parked for a long period, recharging can be set to take place at times when electricity is cheaper, for example during the night. The intelligent interface in the A-Class E-CELL provides a range of billing, control and monitoring functions, making electric mobility convenient and safe, and therefore very customer-friendly. The vehicle is automatically immobilised on connection of the charging cable to the socket, preventing any possibility of driving off by mistake while charging is in progress. This makes the recharging operation even safer and more convenient for the user.
“Everything under control” when out on the road
To make vehicle handling and control as easy, safe and transparent as possible for the driver, the A-Class E-CELL has its own control and display concept specifically designed for the requirements of an electric car. The multifunction display in the vehicle shows the battery charge status, trip data such as kilometres driven, travelling time, average speed and average fuel consumption, along with the remaining range and residual electrical energy capacity (SoC = state of charge).
Another detail specific to the system is a display of the currently available drive power. Meanwhile, the rev counter normally to be found on the instrument panel is replaced with an indicator showing the instantaneous drive power demand or recovery power. Green, white and red-coloured segments show whether the drive system is currently operating in charge, economy or boost mode.
High-quality equipment typical for Mercedes
The new A-Class E-CELL also has plenty to offer in terms of Mercedes-quality equipment. Standard highlights in the premium quality “AVANTGARDE” version of this innovative electric car include bi-xenon headlamps, COMAND APS, an active park assist for automatic parking and the THERMOTRONIC automatic climate control system. A special additional function is the ability to preset the interior climate during charging, i.e. raising or lowering the compartment temperature according to the weather conditions. The car also has a comprehensive range of safety features, including rear window bags and sidebags, and sophisticated seating and lighting packages.
External features of this battery-powered electric car include the standard polar silver painted body and an “E-CELL” sign in silver lettering on the boot.
Highest safety standards
Mercedes-Benz applies the same high safety standards in the A-Class E-CELL as in all its other series-produced vehicles. The electric drive system has demonstrated readiness for series production in extensive practical testing programs. Key components have also been proven in Mercedes-Benz fuel-cell vehicles, for example, allowing Mercedes engineers to draw on the experience gained from more than 4.5 million test kilometres in everyday use. The integrated safety concept reflects the specific characteristics of the vehicle’s innovative drive system. The lithium-ion batteries and high-voltage system of the A-Class E-CELL are protected with a comprehensive safety concept:
An automatic drive disabler activated when the charging cable is connected prevents any possibility of the car being driven off by mistake.
Modular system for electric cars
In line with the strategy used for hybrid development, Mercedes engineers have also developed a modular system for electric vehicles with battery and fuel-cell. The benefits include the efficient use of shared parts in all the brand’s electric vehicles. All the key components of electric cars are appropriate for a modular approach – for example, the electric drive of the A-Class E-CELL is also used in the B-Class F-CELL. Both energy storage units in the electric A-Class are the same as the battery in the smart fortwo electric drive.
Mercedes-Benz USA today held a grand-opening ceremony for a new cutting-edge facility in Jacksonville, Florida. Strategically located less than three miles from the Jacksonville airport, the new Southern Region facility centralizes several business units into one complex for more efficient dealer support and correspondingly higher levels of customer satisfaction.
The recently constructed building totaling a combined 415,000 sq. ft., is a leased facility built to accommodate MBUSA’s needs. It is located off Interstate 95 at 13470 International Parkway. MBUSA took official occupancy in July with four business units operating from the site including: Sales Operations Southern Regional Office; Parts Distribution Center (PDC); Quality Evaluation Center (QEC); and Learning & Performance Center (LPC). Approximately 160 employees work at the new facility, which incorporates innovative environmental systems and design using the same criteria as LEED certified buildings within each of the four business areas.
“This new facility is an integral part of our commitment to more efficiently and effectively support our dealers so that they in turn can provide the unparalleled ownership experience that our buyers expect from Mercedes-Benz,” said Ernst Lieb, president and CEO of MBUSA, who presided over the ceremony. “This facility represents our best thinking in terms of how Mercedes-Benz looks and functions.”
The new complex incorporates the company’s unique Autohaus design which has been adopted by Mercedes-Benz dealerships across the country. The modern aesthetic concept skillfully incorporates signature design elements in a way that is designed to promote interaction and create an appealing functional environment…
The new Jacksonville facility houses the following business operations:
“I am extremely pleased that Mercedes-Benz chose Jacksonville for its Southern region headquarters,” said Jacksonville Mayor John Peyton. “This is a testament to the favorable business climate we enjoy in our city and our talented workforce. I am proud to have Mercedes-Benz as a member of our business community.”
As consumers increasingly turn to mobile devices to manage their lives from wherever they are, Mercedes-Benz USA (MBUSA) has introduced an upgraded version of its mbrace telematics platform that connects the in-car navigation system in its vehicles with drivers’ iPhones. Developed by its partner Hughes Telematics, Inc. (HTI), the new mbrace Mobile Application version 2.0 allows Mercedes-Benz customers to take their mbrace services with them when they leave their vehicles. Mercedes-Benz is the first manufacturer to extend connected services in this way.
The mbrace Mobile Application version 2.0 builds on the automotive industry’s first fully integrated smartphone application which was launched by Mercedes-Benz and HTI in November 2009. That application allows customers to use their phones to unlock their vehicles, locate their vehicles in crowded parking lots, and find nearby or preferred dealers among other services. Version 2.0 includes all of those features and also allows customers to seamlessly access Mercedes-Benz Concierge services while away from the vehicle. The concierge can access the caller’s location information to deliver relevant entertainment recommendations, restaurant locations, directions, traffic updates and more. Requested destination information can then be sent directly from the concierge to an in-vehicle navigation system.
The new application also allows users to save multiple accounts in the log-in screen and assign nicknames, making it simple and quick to access multiple mbrace accounts from one device.
“Version 2.0 of the mbrace Mobile Application takes the convenience and connectivity of mbrace further than ever before, allowing customers to access connected services anywhere, anytime,” said Sascha Simon, who heads up advanced product planning for MBUSA. “Imagine you’re away from your car talking on your iPhone to Mercedes-Benz Concierge. The agent can provide you with a great restaurant suggestion and simultaneously send the destination both to your iPhone and into your car. That’s what makes the system so great: the flexible architecture allows us to continually add new features as mobile technology evolves, keeping us on the cutting edge of innovation and connected services for our customers. This latest mobile application is a perfect example of that, and we will continue to add more features and connectivity on an ongoing basis.”
In addition to the new mobile concierge service, Roadside Assistance on the iPhone also has been enhanced with the mbrace Mobile Application version 2.0 so that when a call is initiated, the customer’s location information is transmitted to the Mercedes-Benz Roadside Assistance Center, allowing for more efficient and accurate service in the time of need. In instances when the vehicle may not be accessible, may not have power, or is in an unknown location, the mobile application allows Mercedes-Benz to help their customers by pinpointing exactly where to send assistance.
As the first automaker to offer a mobile application truly integrated with the vehicle, MBUSA continues to be an industry leader in bringing new connected technology to market. For customers on-the-go, the mbrace Mobile Application provides simple and seamless connectivity to the ever-expanding set of Mercedes-Benz mbrace services.
“Mercedes-Benz mbrace was designed as a platform for continuous innovation,” said Erik Goldman, president, HTI. “The release of mbrace Mobile Application version 2.0 extends new services beyond the vehicle, giving Mercedes-Benz customers the freedom to seamlessly enjoy personalized service even when they’re not in the driver’s seat. We look forward to working with Mercedes to continue expansion of the mbrace Mobile Application service and feature set, enabling enhanced connectivity and interaction between the mobile device and vehicle.”
As consumers increasingly turn to mobile devices to manage their lives from wherever they are, Mercedes-Benz USA (MBUSA) has introduced an upgraded version of its mbrace telematics platform that connects the in-car navigation system in its vehicles with drivers’ iPhones. Developed by its partner Hughes Telematics, Inc. (HTI), the new mbrace Mobile Application version 2.0 allows Mercedes-Benz customers to take their mbrace services with them when they leave their vehicles. Mercedes-Benz is the first manufacturer to extend connected services in this way.
The mbrace Mobile Application version 2.0 builds on the automotive industry’s first fully integrated smartphone application which was launched by Mercedes-Benz and HTI in November 2009. That application allows customers to use their phones to unlock their vehicles, locate their vehicles in crowded parking lots, and find nearby or preferred dealers among other services. Version 2.0 includes all of those features and also allows customers to seamlessly access Mercedes-Benz Concierge services while away from the vehicle. The concierge can access the caller’s location information to deliver relevant entertainment recommendations, restaurant locations, directions, traffic updates and more. Requested destination information can then be sent directly from the concierge to an in-vehicle navigation system.
The new application also allows users to save multiple accounts in the log-in screen and assign nicknames, making it simple and quick to access multiple mbrace accounts from one device.
“Version 2.0 of the mbrace Mobile Application takes the convenience and connectivity of mbrace further than ever before, allowing customers to access connected services anywhere, anytime,” said Sascha Simon, who heads up advanced product planning for MBUSA. “Imagine you’re away from your car talking on your iPhone to Mercedes-Benz Concierge. The agent can provide you with a great restaurant suggestion and simultaneously send the destination both to your iPhone and into your car. That’s what makes the system so great: the flexible architecture allows us to continually add new features as mobile technology evolves, keeping us on the cutting edge of innovation and connected services for our customers. This latest mobile application is a perfect example of that, and we will continue to add more features and connectivity on an ongoing basis.”
In addition to the new mobile concierge service, Roadside Assistance on the iPhone also has been enhanced with the mbrace Mobile Application version 2.0 so that when a call is initiated, the customer’s location information is transmitted to the Mercedes-Benz Roadside Assistance Center, allowing for more efficient and accurate service in the time of need. In instances when the vehicle may not be accessible, may not have power, or is in an unknown location, the mobile application allows Mercedes-Benz to help their customers by pinpointing exactly where to send assistance.
As the first automaker to offer a mobile application truly integrated with the vehicle, MBUSA continues to be an industry leader in bringing new connected technology to market. For customers on-the-go, the mbrace Mobile Application provides simple and seamless connectivity to the ever-expanding set of Mercedes-Benz mbrace services.
“Mercedes-Benz mbrace was designed as a platform for continuous innovation,” said Erik Goldman, president, HTI. “The release of mbrace Mobile Application version 2.0 extends new services beyond the vehicle, giving Mercedes-Benz customers the freedom to seamlessly enjoy personalized service even when they’re not in the driver’s seat. We look forward to working with Mercedes to continue expansion of the mbrace Mobile Application service and feature set, enabling enhanced connectivity and interaction between the mobile device and vehicle.”
As Mercedes-Benz Fashion Week arrives to its new home at Lincoln Center, what remains unchanged is Mercedes-Benz commitment to style and luxury at one of the world’s biggest annual fashion events. Through a collaborative effort with fashion icon Iman and her new IMAN Home designs, and interiors and special events design consultant Carlos Mota, the VIP Mercedes-Benz Star Lounge is a bold design statement and sanctuary for guests taking in the latest fashion looks on the runway during Mercedes-Benz Fashion Week spring and summer 2011 season.
IMAN Home designs are inspired by international locales and traditional, yet modern, crafts to bring a beautiful blend of cultural richness in the fabrics. The Mercedes-Benz Star Lounge serves as the first look at these designs from her collection, which launches in late September. “I am so excited to partner with Mercedes-Benz on this project,” said Iman. “We have worked tirelessly in preparation for the launch of IMAN Home and to have this forum, at Mercedes-Benz Fashion Week, is a great way to unveil the collection.” IMAN Home, in conjunction with P/K Lifestyles, a development and marketing agency specializing in decorative fabric manufacturing for a portfolio of consumer driven brands, marks Iman’s first venture into the home décor industry adding to her current businesses, which include cosmetics, fragrance, apparel and accessories.
During the course of her fourteen year modeling career, Iman graced the covers of top fashion magazines around the world and has acted as a muse to many prominent designers including Gianni Versace, Donna Karan, and Yves Saint-Laurent. On June 7, 2010, Iman was recognized for her contributions to the industry over the past thirty years by receiving the Fashion Icon Award from the Council of Fashion Designers of America.
In conjunction with Iman’s bold décor elements, acclaimed interior designer and interiors and special events design consultant, Carlos Mota, provides his expertise and artistic direction to bring to life the 30′ by 26′ Mercedes-Benz Fashion Week lounge. “This is an exciting project for me,” said Mota. “It is great to be working with a team so attentive to detail and quality.” No stranger to the fashion community, Mota, whose friends and supporters include many NYC tastemakers and designers, takes a seemingly ordinary room inside Lincoln Center and transforms the space into a safe haven for Mercedes-Benz Fashion Week VIPs. Those lucky enough to gain access to the lounge are transported to an exotic, almost tribal oasis equipped with cozy couches, chairs, daybeds, full bar and private sitting area.
The Mercedes-Benz Star Lounge is available to designers, celebrities, VIPs, media and guests, by invitation or through an access card provided by Mercedes-Benz.
Carolina Herrera known for her sophisticated design and elegance receives the distinguished title of “Mercedes-Benz Presents” designer for this season’s spring/summer 2011 collection debuting on Monday, September 13th at 10:00 am at Lincoln Center, the new home of Mercedes-Benz Fashion Week.
The “Mercedes-Benz Presents” program recognizes designers that demonstrate dedication to the use of quality materials, unique style and innovative design for the past seven years. “I am very proud to be chosen as the “Mercedes-Benz Presents” designer,” said Herrera. “To be recognized in such an important year in Mercedes-Benz Fashion Week history, is, without question, a wonderful honor.”
Carolina Herrera has designed for many celebrities and high profile clients including Renée Zellweger, Amy Adams, Michelle Pfeiffer, Emily Blunt, Oprah Winfrey, and Camilla Belle. She joins a prestigious list of past “Mercedes-Benz Presents” designers including Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.
“Carolina Herrera’s understated grace, precision design and attention to detail uphold the Mercedes-Benz commitment to quality,” said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA. “She is a symbol of great success within the fashion industry and especially in New York City and choosing her as this season’s Mercedes-Benz Presents Designer represents the strength of Mercedes-Benz Fashion Week and the event’s bright future at Lincoln Center.”
Born in Venezuela, Carolina Herrera began her Fashion career in New York in 1980, and will be celebrating 30 years of her eponymous collection in 2011. Recognized throughout the industry for her impeccable style and elegant, feminine, sophisticated designs Carolina Herrera has been awarded by the Council of Fashion Designers of America two distinct honors “Womenswear Designer of the Year” in 2004 and in 2008 the “Geoffrey Beene Lifetime Achievement Award”. Carolina Herrera oversees a design house which encompasses her signature fashion collection and bridal collections, her lifestyle collection CH Carolina Herrera, and ten successful fragrances.
Prior to the unveiling of Carolina Herrera’s spring 2011 Collection during Mercedes Benz Fashion Week the Designer will fete two milestones in support of Fashion’s Night Out on Friday, September 10th. The highly anticipated opening of the CH Carolina Herrera store at 802 Madison Avenue with special guest illustrator Robert Risko and the 10th Anniversary of her Madison Avenue flagship store at 954 Madison Avenue with a digital photo booth with creative backdrop for memorable shots of the evening.
Mercedes-Benz Fashion Week Spring/Summer 2011 will take place in New York, NY at Lincoln Center from September 9-16. Carolina Herrera is among more than ninety designers presenting their Spring/Summer 2011 collections at Lincoln Center including Diane von Furstenberg, Hervé Léger by Max Azria, Vera Wang, Badgley Mischka, Christian Siriano and Charlotte Ronson.
For more information about Mercedes-Benz Fashion Week at Lincoln Center, and for a schedule of shows and events, visit http://newyork.mbfashionweek.com.
Mercedes-Benz USA (MBUSA) today reported July sales of 18,048 vehicles, an increase of 11.2% for the month, with a 23.4% increase on a year-to-date basis.
Impressive gains continued in both the Mercedes-Benz passenger car and light-truck categories. The strongest performer for the month was the 9th generation E-Class, introduced last spring, with sales of 5,462 – bringing it’s year-to-date total to 33,240 (up 82.1% YTD). This was followed by the popular C-Class – the gateway to the Mercedes-Benz brand for younger as well as first-time Mercedes-Benz buyers – with sales of 5,309 for the month. The versatile M-Class SUV rounded out the top three volume performers with sales of 1,973 for the month.
Also showing strong gains in July is the spacious R-Class crossover (up 772.2%), the commanding GL-Class SUV (up 39.7%) and the flagship S-Class sedan (up 22.1%). The company also sold 47 of its newly launched supercar, the SLS AMG, bringing its year-to-date sales to 265.
On a year-to-date basis, the company sold 125,015 new vehicles, an increase of 23.4 % over last year.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,909 vehicles in July, up 12.4% compared to July 2009 sales of 6,145 vehicles. Year-to-dat sales for the MBCPO program were 48,231 – a 7 % increase over 2009 year-to-date sales (45, 095 vehicles) during the same timeframe.
|
Mercedes-Benz Passenger
Vehicles |
Jul-10 | Jul-09 | Monthly % | YTD 2010 | YTD 2009 | Yearly % |
| C-CLASS | 5,309 | 4,450 | 19.3% | 34,864 | 30,179 | 15.5% |
| E-CLASS | 5,462 | 5,556 | -1.7% | 33,240 | 18,257 | 82.1% |
| S-CLASS | 779 | 638 | 22.1% | 7,184 | 5,674 | 26.6% |
| CL-CLASS | 99 | 85 | 16.5% | 552 | 807 | -36.1% |
| SL-CLASS | 194 | 319 | -39.2% | 1,407 | 2,493 | -43.6% |
| SLS AMG | 47 | – | – | 265 | – | – |
| CLK-CLASS | 5 | 364 | -98.6% | 585 | 5,567 | -89.5% |
| SLK-CLASS | 60 | 234 | -74.4% | 1,437 | 1,885 | -23.8% |
| CLS-CLASS | 93 | 164 | -43.3% | 1,158 | 1,807 | -35.9% |
| R-CLASS | 314 | 36 | 772.2% | 1,723 | 2,028 | -15.0% |
| M-CLASS | 1,973 | 1,674 | 17.9% | 14,366 | 12,278 | 17.0% |
| G-CLASS | 48 | 55 | -12.7% | 497 | 352 | 41.2% |
| GL-CLASS | 1,179 | 844 | 39.7% | 10,596 | 7,197 | 47.2% |
| GLK-CLASS | 1,805 | 1,809 | -0.2% | 13,167 | 12,792 | 2.9% |
| TOTAL | 17,367 | 16,228 | 7.0% | 121,041 | 101,316 | 19.5% |
| *SPRINTER | 681 | – | – | 3,974 | – | – |
| MBUSA Combined Total | Jul-10 | Jul-09 | Monthly % | YTD 2010 | YTD 2009 | Yearly % |
| GRAND TOTAL | 18,048 | 16,228 | 11.2% | 125,015 | 101,316 | 23.4% |
| *Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. |
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Mercedes-Benz USA has posted today the first official photos of the 2011 Mercedes-Benz CL63 AMG along with a preliminary equipment list and performance figures for both the 2011 Mercedes CL63 AMG and 2011 Mercedes CL65 AMG. As we previously reported, the the more potent sibling – the CL65 AMG – comes equipped with AMG’s trademark V12 engine, a power plant that produces 621 horsepower and 739 lb-ft of torque. Top speed of the 2011 CL65 AMG is limited to 186 mph, while 0-60 mph time comes in at 4.2 seconds. In the CL63 AMG, making its debut is the new Mercedes 5.5-liter twin-turbo V8 which produces 536 horsepower and 590 lb-ft of torque. Top speed of the 2011 CL63 AMG is limited to 155 mph, while acceleration from 0-60 mph takes precisely 4.4 seconds.
As for the rest of the 2011 Mercedes CL63 AMG and CL65 AMG standard and optional equipment, here’s the preliminary info for both:
(Standard Equipment)
Comfort/Convenience
Performance/Handling
Safety/Security
Optional Packages
Premium 2 Package ($TBD)
Driver Assistance Package ($TBD)
AMG Performance Package ($TBD)
Stand Alone Options
Paint
Upholstery
(Standard Equipment)
Comfort/Convenience
Performance/Handling
Safety/Security
Stand Alone Options
Paint
Upholstery
The Mercedes-Benz Classic Center, the first and only manufacturer-backed classic center of its kind, offers a full compliment of services including retail sales, restoration, and genuine spare parts sales for Mercedes-Benz models aged twenty years and older. This marks another chapter in the pioneering history of Mercedes-Benz which includes the invention of the world’s first automobile 124 years ago.
“Imagine the chance to step back in time and purchase the Mercedes-Benz of your dreams right off the showroom floor, and that is the magic of the Mercedes-Benz Classic Center,” said Mike Kunz, manager, Classic Center. “For those who longed for these cars when they were younger, or for customers who are new to the brand and value the nostalgia and timeless style that comes with a vintage Mercedes, the Classic Center at Irvine provides a unique opportunity unmatched by any other marque in the world to relive automotive history.”
Vehicles are offered at a wide range of prices beginning at approximately $25,000 and reaching upwards into the millions.
The Classic Center operates a full service department. Any technician employed at the Mercedes-Benz Classic Center is qualified to work on all Mercedes-Benz vehicles classified by the company as “classic” – currently up to and including the 126 series (300-560 models) sold from 1981-1991.
Ownership of a classic Mercedes-Benz is by no means required to enjoy a visit to the Classic Center. The Center offers something for all enthusiasts from those who enjoy admiring expertly restored classic Mercedes-Benz cars to those shopping in the boutique for a full line of automotive and lifestyle accessories.
Unique Factory Support
Through its close partnership with the original Classic Center in Fellbach, Germany, the Classic Center in Irvine maintains a direct link to the factory and unequalled access to the parts, tools, service manuals and production records needed to work on these great automobiles, especially in the case of vehicles long out of production such as the spectacular 540K of the 1930s.
Owners who enjoy maintaining and repairing their classic Mercedes-Benz cars can find a wide selection of parts available through the Classic Center. What is not in stock can be ordered. The Classic Center has access to 42,000 different parts for every regular production Mercedes-Benz from 1945 through the 126 series models.
“Nobody understands how to care for these cars better than the company that made them and has the vast resources and expertise to do so,” notes Kunz.
“Should an original part not be available, the Classic Center can turn to the Mercedes-Benz Prototype Department and the Research and Development Department for assistance in remanufacturing parts. As one example, the Prototype Department was called upon to reproduce the hood for the 1956-1963 190 SL, because it required a specific technique that is no longer in place.”
Irvine in southern California is the ideal location for the Mercedes-Benz Classic Center as it is the heart of car culture in America and has always been one of the most popular and best markets for Mercedes-Benz worldwide.
The region is home to a sizeable population of classic Mercedes-Benz lines, including the iconic 300 SL “Gullwing” coupe and 300 SL roadster models built 1954-1963; the 190 SL roadster built 1955-1963; the “113” series SL roadsters (230/250/280 SL) built 1963-1971; the 220/250/280 series sedans, coupes and convertibles built 1959-1971, and such rare models as the legendary 300 SEL 6.3 and 600 of the 1960s and the 6.9 of the late-1970s.
The 1959-1971 111-series coupes and cabriolets, in particular, have been among the fastest appreciating classic Mercedes from that time. With their elegance, grace and timeless style, these Mercedes-Benz models perfectly fit the California lifestyle. A restored 1970-1971 280 SE 3.5 Cabriolet, for example, can today exceed the $150,000 mark. Five years ago, this model was selling for roughly half that amount. The coupe versions, both six-cylinder and V8-powered, are more numerous and also highly desirable.
SoCal’s Favorite Cars: The Classic SLs
In 1963, Mercedes-Benz introduced the six-cylinder 113-series SL roadsters to replace both the limited-production 300 SL roadster and the four-cylinder 190 SL roadster. Starting with the 230 SL of 1963 and culminating with the 280 SL offered through 1971, these were known as the “pagoda” SLs because of the slightly concave shape of their detachable hardtops. Nearly 49,000 were built, and many are still driven with great pride and enjoyment in southern California.
One of southern California’s most popular high-end cars from the 1970s and 1980s remains a common site in the region: the V8-powered 107 series SL, starting with the 350/450 SL in 1972 and culminating with the 560 SL in 1989. More than 237,000 cars were built, with more than two thirds coming to the U.S. – and a large number of those selling in California.
The restyled CL-Class boasts two new safety features based on state-of-the-art radar, camera and sensor technology. Renowned as the flagship coupe from Mercedes-Benz, the 2011 CL-Class debuts Active Lane Keeping Assist and Active Blind Spot Assist, both designed to help the driver avoid danger through corrective braking. Building on the innovative technologies introduced last year on the E- and S-Class, the CL-Class now showcases the height of safety technology form Mercedes-Benz including features such as ATTENTION ASSIST, PRE-SAFE Brake with automatic emergency braking, and Night View Assist PLUS with Pedestrian Detection. The 2011MY CL-Class will make its U.S. debut in Fall 2010.
Active Lane Keeping Assist
Using a multi-purpose camera mounted in the windshield and a computer that analyzes the images, Active Lane Keeping Assist recognizes lane markings and alerts the driver by simulating rumble strip vibrations in the steering wheel (via an electric motor) if the car drifts from its lane unintentionally. Should the driver fail to react to this warning, the car intervenes by gently braking the wheels on the opposite side of the car. The unequal distribution of braking forces causes a yaw movement which helps the driver to stay in their lane. Active Lane Keeping Assist makes use of the existing ESP® (Electronic Stability Program) system to apply the brakes and maintain vehicle control.
Active Blind Spot Assist
The second innovation on the 2011 CL-Class, Active Blind Spot Assist, monitors both blind spots alongside the vehicle using close-range radar sensors. When a vehicle is detected, a yellow warning triangle is illuminated in the corresponding side-view mirror. Should the driver disregard this warning and activate the turn indicator, the warning triangle changes to red and an audible warning also sounds. If the driver continues to ignore these warnings and moves dangerously close to a neighboring vehicle, the system activates corrective braking intervention to the wheels of the opposite side of the vehicle. Like Active Lane Keeping Assist, the yaw movement helps correct the car’s path or minimize the consequences of a collision.
Mercedes-Benz USA (MBUSA) has reported June sales of 18,997 vehicles, an increase of 25.4% with a 25.7% increase on a year-to-date basis.
Impressive gains were made in both the Mercedes-Benz passenger car and light-truck categories. The strongest performer for the month was the popular C-Class – the gateway to the Mercedes-Benz brand for younger as well as first-time Mercedes-Benz buyers – with sales of 5,563. The 9th generation E-Class also continued to exhibit strong momentum with sales of 4,865 (up 74.9%) and the versatile M-Class SUV ranked third with sales of 2,124.
The company’s flagship sedan, the S-Class, boosted sales to 1,549 – a 106.5% increase. Also showing strong gains were the sporty SLK (up 153.8 %) and the commanding G-Class (up 124.3%). The company also sold 50 of its newly launched supercar, the SLS AMG, bringing its year-to-date sales to 218.
On a year-to-date basis, the company sold 106,967 new vehicles, an increase of 25.7% over last year.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,425 vehicles in June, up 7.1% compared to June 2009 sales of 5,999 vehicles. Year-to-date sales for the MBCPO program were 41,322 – a 6.1% increase over 2009 year-to-date sales (38,950
vehicles) during the same timeframe.
| Mercedes-Benz Passenger Vehicles |
Jun-10 | Jun-09 | Monthly % | YTD 2010 | YTD 2009 | Yearly % |
| C-CLASS | 5,563 | 4,583 | 21.4% | 29,555 | 25,729 | 14.9% |
| E-CLASS | 4,865 | 2,781 | 74.9% | 27,778 | 12,701 | 118.7% |
| S-CLASS | 1,549 | 750 | 106.5% | 6,405 | 5,036 | 27.2% |
| CL-CLASS | 69 | 118 | -41.5% | 453 | 722 | -37.3% |
| SL-CLASS | 198 | 410 | -51.7% | 1,213 | 2,174 | -44.2% |
| SLS AMG | 50 | – | – | 218 | – | – |
| CLK-CLASS | 2 | 539 | -99.6% | 580 | 5,203 | -88.9% |
| SLK-CLASS | 627 | 247 | 153.8% | 1,377 | 1,651 | -16.6% |
| CLS-CLASS | 99 | 196 | -49.5% | 1,065 | 1,643 | -35.2% |
| R-CLASS | 186 | 680 | -72.6% | 1,409 | 1,992 | -29.3% |
| M-CLASS | 2,124 | 2,362 | -10.1% | 12,393 | 10,604 | 16.9% |
| G-CLASS | 83 | 37 | 124.3% | 449 | 297 | 51.2% |
| GL-CLASS | 1,367 | 913 | 49.7% | 9,417 | 6,353 | 48.2% |
| GLK-CLASS | 1,487 | 1,539 | -3.4% | 11,362 | 10,983 | 3.5% |
| TOTAL | 18,269 | 15,155 | 20.5% | 103,674 | 85,088 | 21.8% |
| *SPRINTER | 728 | – | – | 3,293 | – | – |
| MBUSA Combined Total | Jun-10 | Jun-09 | Monthly % | YTD 2010 | YTD 2009 | Yearly % |
| GRAND TOTAL | 18,997 | 15,155 | 25.4% | 106,967 | 85,088 | 25.7% |
| *Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. |
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A business built on heritage, the Mercedes-Benz Classic Center in Irvine, California celebrates its fourth year in business by displaying a rare collection of rear-engine vehicles and successfully restoring its first museum car: a 1934 150 Sport Roadster, a rare mid-rear engine two seater that’s regarded as the only 150 known to exist. Two other rear-engine vehicles, the 130 and the 170 H, are also on display at the Mercedes-Benz Classic Center.
Drawing on the expertise of their highly specialized technicians and facility’s capabilities, the MB Classic Center provided a full mechanical restoration. With the preservation of the original parts and vehicle a priority, they re-built transmission, brakes, steering and suspension systems, engineered a new wiring harness to for safety and reliability and fabricated missing components in order to make the 150 Sport Roadster street capable after not running for approximately 60 years. One of the most technologically innovative vehicles of its day, the three headlight 150 roadster features a swept split front windscreen, two free-standing spare wheels mounted in front of the rear wings, and a highly distinctive pointed boat tail featuring two translucent illuminated licence plates. Purchased second-hand in the late 1940s with a mileage of 44,500 kilometres, the150 Sport Roadster has not been roadworthy since that time.
Visually different than the 150 Sport Roadster, the 130 and 170H rear-engine vehicles appear strangely familiar to most people who see them. Featuring a rounded body, expressive wheel arches and bug-eyes lights, the 130 and subsequent 170 H offered passengers an extremely efficient vehicle package. For vehicles with a relatively short wheelbase, the engine mounted in the rear afforded passengers more leg room and improved comfort by creating optimum springing between the axles. The 1934 130 was the first fully-developed mass-produced rear-engine car both in brand history and indeed in the entire history of the automobile. While Mercedes-Benz has the honor of bringing the rear-engine concept to a new level and making it more widely known, the run was short and the 1936 170 H was the last rear-engine mounted model that wore the star logo. In 1946, 10 years after Mercedes-Benz finished production, the “VW Beetle” went on sale and the profile became recognizable.
About the Mercedes-Benz Classic Center
Opened in October 2006, the 28,000 square foot Classic Center located at 9 Whatney in Irvine, California is a stand-alone, two story facility which includes a paint and restoration shop, service bays, a parts department, a showroom for vehicles available for purchase. The Classic Center also helps customers find vintage Mercedes-Benz for purchase, supports those who are looking to purchase, and for those who already own a classic Mercedes-Benz, the Center provides the history of their vehicles by utilizing both its domestically held records and those held by the Daimler Archives in Stuttgart, whose historical industrial archives are among the largest in Europe. Mercedes-Benz Classic Center enhanced its U.S. website (www.mbclassiccenter.com) to include an online inventory of vehicles available and their history, a vehicle search function and a virtual showroom of the new facility at Irvine. Customers can call the toll-free number, 1-866-MBCLASSIC (1-866-622-5277) and speak to classic car specialists. With the customer’s vehicle chassis number or VIN, their classic car specialists can help identify correct parts and part numbers and order them directly through the Classic Center in Irvine, CA.
Mercedes-Benz USA announces the opening of its new state-of-the-art facility in Jacksonville, Florida. Strategically located minutes from the Jacksonville airport, the new facility centralizes several business units into one building for efficient customer and dealer support.
The newly constructed building totaling 415,000 sq. ft. is a leased facility located off of Interstate 95 at 13470 International Parkway. MBUSA plans to take official occupancy in July with four business units operating from the location including Sales Operations Southern Regional Office; Parts Distribution Center (PDC); Quality Evaluation Center (QEC); and Learning & Performance Center (LPC). Approximately 160 employees are in the new facility, which incorporates innovative environmental systems and design.
“The new state-of-the-art facility incorporates Mercedes-Benz Autohaus design that many dealers have adopted throughout the U.S. Now we have one common look and feel for our corporate operations in the region across all our key business units,” said Ernst Lieb, CEO of MBUSA. “By linking our core operations in one building, we can also create better efficiencies that will benefit our dealer network and our customers.”
SALES OPERATIONS SOUTHERN REGION OFFICE
The Southern Region MBUSA office supports 102 MBUSA dealerships with sales and fixed operations across 12 states including Florida, Arkansas, Louisiana, Oklahoma, Alabama, Mississippi, Tennessee, Georgia, North Carolina, South Carolina, Virginia, and Texas as well as Puerto Rico.
MBUSA has three other regional offices in the U.S.: Parsippany, NJ, Rosemont, IL and Costa Mesa, CA.
PARTS DISTRIBUTION CENTER
A new addition to MBUSA’s operation in Jacksonville, the Parts Distribution Center (PDC) supports approximately 70 MBUSA dealers in the Southeast with parts supply. The PDC will house about 15 percent of MBUSA overall parts inventory, shipping over 1.3 million lines annually.
MBUSA has four other Parts Distribution Centers in U.S.: Carol Stream, IL, Fontana, CA, Fort Worth, TX and Robbinsville, NJ.
QUALITY EVALUATION CENTER
With over 70 personnel from various engineering and logistics disciplines, representing a diverse collection of work experience and backgrounds, the Quality Evaluation Center in Jacksonville is one of only two operational units of its kind outside of Germany. The QEC team includes Daimler Quality personnel, which places engineers closer to the market and to the dealers served by MBUSA. This market proximity brings greater knowledge of market-specific issues directly into the Quality management process through increased speed of parts evaluation and feedback to Daimler development. Local parts analysis also helps to improve diagnostic tools and technical information while the resulting rapid feedback to dealers improves the diagnostic skills necessary for improved “Fixed First Visit” performance- a key customer satisfaction component.
LEARNING & PERFORMANCE CENTER
The Learning & Performance Center is a state of the art training facility for dealership and MBUSA personnel. MBUSA facilitates over 120 classes per year in the Jacksonville Learning & Performance Center, with a total of about a thousand participants from across the Southeastern United States. Classrooms, workshops, a computer lab, a virtual classroom webcast area, student lounge, offices and a cafeteria are designed in an intelligent and integrated fashion all for the learners’ benefit while at the same time providing increased operational effectiveness and efficiencies. MBUSA operates five Learning & Performance Centers in the U.S.: Houston, TX, Itasca, IL, Jacksonville, FL, Montvale, NJ, and Rancho Cucamonga, CA.
“We have planned and built this new facility with cutting edge systems and design for our associates to deliver the best products and services throughout the region,” said Alan McLaren, vice president of customer services. “It’s unmistakably a Mercedes-Benz facility that showcases our dedication to quality and innovation in a significant way.”
Designer Trina Turk, known for her sophisticated sportswear and signature prints, is this season’s “Mercedes-Benz Presents” designer with plans to debut a Spring 2011 swimwear collection at Mercedes-Benz Fashion Week Swim located at The Raleigh in Miami Beach on Thursday, July 15, 2010.
The “Mercedes-Benz Presents” program recognizes designers that demonstrate dedication to use of quality materials, unique style and innovative design. Trina Turk joins a prestigious list of “Mercedes-Benz Presents” designers including Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, Red Carter and CHADO Ralph Rucci.
The Trina Turk collection showing at Mercedes-Benz Fashion Week Swim incorporates unique prints in a range of colors including sophisticated use of black and white to multi-colored patterns of free flowing shapes. A significant amount of emphasis and detail is placed on hardware throughout the collection going beyond the typical loops and rings to a sophisticated use of unique pieces in gold inspired by Trina Turk’s signature patterns and her love of vintage jewelry and architecture. Trina Turk draws inspiration for this season’s collection from the city of Acapulco in the 1960’s & 1970’s, an era known for glamorous getaways by Hollywood’s rich and famous and the international jetset.
In addition to her runway show during Mercedes-Benz Fashion Week Swim, Trina will make a personal appearance on Saturday July 17th, 2010 from 4-6pm at her store located in the exclusive Bal Harbour Shops – one of only 5 standalone Trina Turk stores throughout the Country. Hosted by Amanda Fernandez-Leon, Jacquelynn Powers, Jilian Sanz and Sarah Arison, the latest styles from the Trina Turk pre fall and swim collections will be featured. A raffia clutch purse will be a special gift with any $300 purchase for this event.
“Trina Turk’s signature patterns and designs are sophisticated yet fun and dynamic,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “Her swimsuits and clothing appeal to individuals who enjoy luxury and warm weather lifestyles, which is a natural fit with the newest Mercedes-Benz E-Class convertible in South Florida.”
“It’s always special to be recognized for my work in a large industry with many talented designers,” said Trina Turk. “Being the Mercedes-Benz Presents designer is an honor as it acknowledges my commitment to unique design and craftsmanship from a brand that is a leader in innovative design.”
Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 15-19. Designers presenting their Spring 2011 collections, include White Sands Australia, Beach Bunny Swimwear, Dolores Cortes, Swell Suits Miami featuring Naila, park & ronen and Olasul, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara, Qiss Qiss, A.Z Araujo, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Kooey Swimwear Australia, Aquarella Swimwear, Lisa Blue and Tyler Rose.
For more information about Mercedes-Benz Fashion Week Swim at The Raleigh, and for a schedule of shows and events, visit www.mbfashionweek.com/miami.
Domestic auto brands, as a whole, have demonstrated higher initial quality than import brands for the first time, according to the J.D. Power and Associates 2010 U.S. Initial Quality Study(SM) (IQS) released today. The study has been conducted annually for the past 24 years.
Overall, the industry average for initial quality is 109 problems per 100 vehicles (PP100) in 2010, increasing slightly from 108 PP100 in 2009. However, initial quality for domestic brands as a whole has improved by 4 PP100 in 2010 to an average of 108 PP100—slightly better than the initial quality of import brands, which averages 109 PP100 in 2010.
Substantial improvements by many domestic models—including the Ford Focus, Ram 1500 LD and Buick Enclave—drive the overall improvement of domestic automakers in 2010. In particular, initial quality of Ford models has improved steadily for the past nine years. In addition, as a corporation, Ford Motor Company (including Volvo) has 12 models that rank within the top three in their respective segments in 2010—more than any other corporation. General Motors Company has 10 models that rank within the top three in their segments.
Initial quality performance demonstrated by U.S. brands in 2010 contrasts sharply with consumer sentiment from one year ago. According to data collected by the J.D. Power Web Intelligence Division between May and July 2009, much of the online consumer discussion about automotive quality centered around the difficulties U.S. automakers were facing, and perceptions that these problems were largely caused by poor product quality.
“Domestic automakers have made impressive strides in steadily improving vehicle quality, particularly since 2007,” said David Sargent, vice president of global vehicle research at J.D. Power and Associates. “This year may mark a key turning point for U.S. brands as they continue to fight the battle against lingering negative perceptions of their quality. However, there is still a long road ahead, and domestic manufacturers need to consistently prove to consumers that they can produce models with quality that equals or beats that of the import brands. Achieving quality comparability is the first half of the battle; convincing consumers—particularly import buyers—that they have done this is the second half.”
According to J.D. Power’s Web Intelligence Division, online consumer conversations about vehicle quality have recently shifted to a more concrete tone. In 2010, consumers are more often discussing quality as it applies to their own personal vehicle purchase decisions, rather than how domestic brands overall are affected by perceptions of low quality.
Initial quality of new models and major redesigns continues to improve in 2010, led by new launches from Ford, Honda, Lexus, Mercedes-Benz and Porsche.
The all-new Honda Accord Crosstour and the redesigned Ford Mustang, Ford Taurus and Lexus GX 460 each rank highest in initial quality in their respective segments. The Ford Fusion, Mercedes-Benz E-Class Coupe and Sedan and Porsche Panameraalso launch with notably high initial quality levels.
Historically, newly launched models have incurred substantially more quality problems than carryover models, on average. However, more than one-half of all models launched during the 2010 model year perform better than their respective segment averages. Furthermore, 12 all-new and redesigned models rank within the top three in their respective segments. Meanwhile, initial quality of carryover and freshened models has declined for the 2010 model year.
“With automakers committing huge budgets for the design, engineering, production and marketing of all-new models and major redesigns, hitting the quality mark out of the gate is critical,” said Sargent. “Getting initial quality right on model launches can serve dual purposes for automakers—boosting profitability and also inspiring consumer confidence in the overall quality of their models. Having a strong quality image is essential for automakers to be able to compete in today’s market—both in the U.S. and around the globe.”
The Initial Quality Study serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study is used extensively by manufacturers worldwide to help them design and build better vehicles and by consumers to help them in their vehicle purchase decisions. Initial quality has been shown over the years to be an excellent predictor of long-term vehicle durability, which directly impacts consumer purchase decisions. The study captures problems experienced by owners in two distinct categories—design-related problems and defects and malfunctions.
2010 IQS Ranking Highlights
Porsche leads the overall nameplate rankings, averaging 83 PP100. Following in the rankings are, respectively, Acura (which moves from 14th rank position in 2009 to second in 2010), Mercedes-Benz (which improves from sixth rank position in 2009 to third in 2010), Lexus and Ford (which moves into the top five for the first time since the inception of the study). MINI posts the largest improvement in 2010, reducing problems by 32 PP100 from 2009.
Toyota’s problem count increases by 16 PP100, moving it from sixth rank position in 2009 to 21st in 2010.
“Clearly, Toyota has endured a difficult year,” said Sargent. “Recent consumer concerns regarding Toyota’s quality are reflected in the nameplate’s performance in the 2010 study. That said, Toyota’s success was built on a well-deserved reputation for quality, and there is little doubt that they will do everything possible to regain that reputation.”
Ford and Lexus each garner three segment awards. Ford captures awards for the Focus, Mustang and Taurus, while Lexus receives awards for the GS, GX and LS models. The Lexus LS has the fewest quality problems in the industry, with just 55 PP100.
Chevrolet, Honda and Toyota receive two awards each. Chevrolet models earning awards are the Avalanche (in a tie) and theTahoe. Honda receives awards for the Accord and the Accord Crosstour, while Toyota receives awards for the FJ Cruiser andSienna.
Also receiving segment awards are: Acura RDX, Cadillac Escalade, GMC Sierra LD (in a tie), Hyundai Accent, Mazda MX-5 Miata, Mercedes-Benz C-Class, Nissan Frontier, Scion xB and Volvo C70.
Assembly Plant Awards
The Daimler assembly plant in East London, South Africa, receives the Platinum Plant Quality Award for producing vehicles yielding the fewest defects and malfunctions. The plant, which averages just 28 PP100, produces the Mercedes-Benz C-Class. Plant awards are based solely on average levels of defects and malfunctions and exclude design-related problems.
Among North and South American plants, the Toyota Motor Corporation plant in Cambridge South, Ontario, Canada, which produces the Lexus RX, achieves the Gold Plant Quality Award.
In the Asia Pacific region, Toyota Motor Corporation’s Kyushu 2, Japan, plant, which produces the Lexus ES, IS and RX, receives the Gold Plant Quality Award.
The 2010 Initial Quality Study is based on responses from more than 82,000 purchasers and lessees of new 2010 model-year vehicles surveyed after 90 days of ownership. The study is based on a 228-question battery designed to provide manufacturers with information to facilitate identification of problems and to drive product improvement. The study was fielded between February and May 2010. Visit the J.D. Power Business Center for additional information on J.D. Power’s automotive research.
2010 Nameplate IQS Ranking – Problems per 100 Vehicles
Porsche 83
Acura 86
Mercedes-Benz 87
Lexus 88
Ford 93
Honda 95
Hyundai 102
Lincoln 106
Infiniti 107
Volvo 109
Industry Average 109
Ram 110
Audi 111
Cadillac 111
Chevrolet 111
Nissan 111
BMW 113
Mercury 113
Buick 114
Mazda 114
Scion 114
Toyota 117
Subaru 121
Chrysler 122
Suzuki 122
GMC 126
Kia 126
Jeep 129
Dodge 130
Jaguar 130
MINI 133
Volkswagen 135
Mitsubishi 146
Land Rover 170
The redesigned 2011 R-Class once again raises the bar for the luxury crossover vehicle segment. In addition to the fresh exterior, the R-Class continues to boast a number of unique interior virtues, including the flexible use of space found in the latest crossovers combined with luxurious, first-class comfort. While the exterior look has changed, the R-Class stays true to its mission – providing unparalleled interior space with Mercedes-Benz all-wheel drive. The redesigned R-Class will be available in U.S. showrooms in August 2010.
Together with the significantly revised exterior, the complete range of standard equipment and the numerous individualization options, the R-Class can be tailored specifically to meet individual requirements. If there was such a thing as a vehicle versatility test, then the R-Class would certainly be the favorite to win first place.
An overview of the models:
U.S. Models:
Other International Models:
Impressive appearance with new highlights
Dramatically redesigned for the 2011MY, the R-Class is noticeably more assertive, underlining the unique character of this multi-talented vehicle. The designers paid special attention to the front section, with an emphasis on width and a horizontally structured hood to make the vehicle appear more harmonious, muscular and dynamic.
Expressive: the new front section emphasizes character
At the front of the R-Class, the hood, fenders, radiator grille, headlamps and bumper have been completely redesigned. The new hood has more defined contours, complemented by an arrow-shaped front edge. The wider, higher radiator grille is more steeply angled, while the rear fascia incorporates striking, clear-cut lines. The side recesses in the bumper — where the fog lamps and daytime driving lights (or optional LED daytime running lights) are located — are spaced well apart and emphasize width. The lines of the side skirts are harmoniously continued forward in the updated fenders and grille. The new, dynamic “face” of the R-Class is particularly impressive. The redesigned headlamps blend perfectly into the front end to further emphasize the horizontal lines. The “eyelids” follow the beltline contours along the sides, and are arranged above the chromed headlamp housings to produce an assertive, concentrated gaze.
Perfect proportions
Sleek design is reiterated in the side profile as well. With the coupé-like lines of the window area, the R-Class represents a unique departure from traditional crossovers. Eye-catching details of the clearly contoured sides include the larger exterior mirror housings, which are set well away from the doors and supported by slim stems. The strikingly designed mirror housings in the vehicle color have integrated indicator repeaters in the form of a stylized arrow.
Perfect finish: the rear section of the R-Class
The rear section seamlessly continues the design idiom of the front, with a new bumper design, modified tail lights, a diffuser and integrated tailpipe trim emphasizing the width with more horizontal structures. The bumper also echoes the sharp contours of the side skirts, giving the effect of a continuous line circling around the exterior. As a finishing touch, the tail lights feature LED and fiber optic technology as well as horizontally arranged lighting functions.
The 2011 model year R-Class looks particularly attractive in the new “diamond white” metallic paint finish.
Please take a seat: interior appointments
Sitting comfortably in spacious luxury
If there were a versatility test for automobile interiors, the R-Class would undoubtedly be a candidate for first place. The R-Class offers a variety of seating options: designed for maximum comfort, the crossover offers six seats as standard or an optional seventh seat in the U.S. (European models offer five seats as standard in both the normal and long-wheelbase versions plus an available four seat configuration). The second row can also be equipped with a storage console between the two standard captain’s chairs.
Seating arrangement: from four passengers right up to seven passengers
The space provided behind the front seats is so generous that up to three child safety seats can be installed at the same time. If only four seats are required, the 3rd row seats can be easily folded down for more storage.
R-Class customers who prefer more seating capacity may opt for a seventh seat located in the second row. With three passengers seated in the middle row, this gives a total seating capacity of seven. Groups of up to six people choose the popular 2-2-2 seating configuration, which provides each occupant with an individual seat. The R-Class comes with 8-way power adjustable front seats with driver-side 4-way pneumatic lumbar control for driver and front passenger as standard, while as a special order option front passengers can also enjoy the luxury of actively ventilated and heated seats.
The R-Class also features another benefit in the form of its large, versatile 85 cu. ft. luggage compartment. The optional electronic tailgate — which can be operated remotely by means of a switch or smart key — also makes access to the cargo area easier. This makes the R-Class the most variable and spacious vehicle in the entire Mercedes-Benz passenger car product range.
Refined atmosphere for maximum driving pleasure
The high-class interior – which seems even more spacious when fitted with the optional Panorama glass sunroof – makes use of new materials and color combinations to enhance the high-class appeal and quality of this luxury crossover. Upholstery offerings include black, almond beige or ash in both MB-Tex or optional leather. The seats feature a new transverse and linear piping design. The interior also features standard burl walnut trim.
The cockpit impresses with its newly designed instrument cluster. The dials and needles have a white background, and are even easier to read thanks to a threedimensional effect.
That’s entertainment – telematics and multimedia in the R-Class
The telematics of the R-Class impress with intuitive and user-friendly operation, high-performance and great versatility. The 2011 R-Class features the COMAND system as standard equipment with an in-dash 6-disc CD/DVD changer and highresolution 6.5-inch color display. The COMAND system also includes a compass function, which is shown in both the instrument cluster and the central display plus a Bluetooth interface and an Aux-in connection for mobile audio devices are also integrated. As part of the optional Premium1 package, the COMAND system also includes a 4 GB memory for MP3 files (Music Register), an SD memory card slot and a hard disk drive navigation system that holds various map displays. SIRIUS real-time traffic rapidly helps guide the driver to the desired destination. Also included in the Premium1 package is a voice-operated control system for accessing many vehicle functions, and a universal media interface to connect an external music memory or iPod to the onboard electronics and the control system. Music tracks are displayed both in the instrument cluster and the color display in the center console, and can be conveniently accessed using the keys in the multifunction steering wheel or on the dashboard. This system also enables charging of the audio device at the same time.
Passengers can also enjoy full, concert-hall surround-sound with the optional, latest-generation harman/kardon® Logic7® sound system. This high-output sound system includes a Digital Signal Processor (DSP) and Dolby Digital 5.1. Also available is an optional rear seat entertainment system with two large 8-inch screens, a DVD player and two wireless headsets for greater freedom of movement, plus a remote control.
Comprehensive safety concept – Eight airbags, crash-responsive head restraints and an electronic guardian angel
All R-Class models have numerous standard features which help make long journeys as well as short trips around town even safer and more relaxed. These features include the unique anticipatory occupant protection system PRE-SAFE®, a complete restraint system with eight airbags, crash-responsive NECK-PRO front head restraints, and a tire pressure loss warning system. New for 2011, the optional Blind Spot Assist makes lane changes significantly safer by monitoring the sides of the vehicle and alerting the driver with visual and audible warnings whenever they signal a lane change with another vehicle alongside. Safety is also enhanced by the sophisticated telematics system “mbrace”, the COMAND system with an extremely user-friendly interface, as well as the raised seating position. This gives the driver a good view of the traffic conditions, enabling him or her to recognize potential dangers more quickly and easily.
Everything considered: integral Mercedes-Benz safety concept
Naturally, the comprehensive Mercedes approach to integral safety applies to the 2011 R-Class. This trailblazing safety philosophy goes well beyond compliance with standardized crash test regulations and concerns itself with all aspects of driving – everything that is important for the safety of the vehicle occupants and other motorists. The Mercedes safety concept divides these aspects into four phases:
Combined with the front and rear deformation zones, the high-strength occupant cell forms an effective basis for occupant protection systems that include:
The electronic guardian angel: PRE-SAFE® has a preventive effect
Occupant protection in the 2011 R-Class begins well before an accident. The Mercedes-Benz invention PRE-SAFE® is able to activate preventive measures reflexively when it recognizes an impending accident, so that the belts and airbags can provide optimal protection during the collision. This multiple awardwinning technology is standard equipment.
PRE-SAFE® uses a combination of active and passive safety: it is networked with Brake Assist (BAS) and the Electronic Stability Program ESP®, whose sensors can recognize potentially critical handling situations and relay information to the electronic control units within milliseconds. This data is also used for preventive occupant protection by PRE-SAFE®. Important to note is that the PRE-SAFE® protective measures are reversible: if the accident is avoided, the preventive belt tensioning is relaxed automatically, and the passengers can return the seats and sliding sunroof to their original positions. The preventive occupant protection is then immediately ready for use again.
Tradition: 40 years of accident research at Mercedes-Benz
Comprehensive safety has a long tradition at Daimler: in 1969 Mercedes-Benz started its ongoing accident research program, in which engineers evaluate collisions involving the company’s vehicles in the Stuttgart region soon after they occur – and in special cases even worldwide. Time and again, the findings of these accident researchers provide important information on components that can be specifically improved in terms of passive safety. The investigators have examined around 4,000 accidents since their work started 40 years ago. Each crash is documented with an 80-page accident report. This continuously growing database will enable vehicles to be made even safer in the future.
Drive system and chassis
In addition to the economical gasoline variant with customary effortless power delivery and high drive comfort, the optimized diesel engine further enhances the appeal of the R-Class.
R350 BlueTEC 4MATIC: as clean as a gasoline model
With the R350 BlueTEC 4MATIC, Mercedes-Benz continues to offer one of the cleanest diesel models in the world. The V6 engine achieves an output of 210 hp and substantial torque of 400 lb-ft. This model also manages to achieve reduced fuel consumption and lower emissions while providing enhanced performance. Equipped with highly-effective AdBlue© exhaust gas after-treatment, the compression-ignition engine consumes an average 18 mpg city and 24 mpg highway, generating in the process the same level of emissions as a comparable gasoline engine. As a result, this model currently already meets the emission values planned for 2014 according to the EU6 standard. BlueTEC is a technology developed by Mercedes-Benz for the effective reduction of emissions by diesel vehicles, especially nitrogen oxides. In this process, AdBlue®, a non-toxic, aqueous urea solution is injected into the stream of exhaust gases. This releases ammonia, which breaks down up to 80 percent of the nitrogen oxides into harmless nitrogen and water in the downstream SCR catalytic converter (Selective Catalytic Reduction).
Effortless power delivery with high drive comfort: The gasoline engine in the R-Class
The V6 gasoline engine gives the R350 4MATIC a high level of drive comfort together with effortless power delivery and a moderate fuel consumption. The 3.5- liter V6 gasoline engine of the all-wheel drive R350 4MATIC develops 268 hp and a maximum torque of 258 lb-ft, producing fuel economy figures of 14 mpg city and 19 mpg highway.
Stability pact: the well-proven suspension of the R-Class
The R-Class has a dynamically active and comfortable suspension as standard equipment. Both model variants have steel springs in front with self-leveling rear air suspension as standard equipment. Also available as a special order option, the AIRMATIC system with air suspension, the Adaptive Damping System and level adjustment improves both ride comfort and handling dynamics.
*The descriptions and information in this press kit apply to the U.S. Mercedes-Benz model range and may vary from country to country.
Mercedes-Benz USA confirmed their May 2010 sales of 19,176 vehicles, an increase of 26.7%, continuing the second quarter with a 25.8% increase on a year-to-date basis.
Impressive gains were made in both the Mercedes-Benz passenger car and light-truck categories. The strongest performer of the month was the 9th generation E-Class – which expanded to include the wagon and cabriolet models – with sales of 5,476 (up 140.7%).
The company’s flagship sedan, the S-Class, marked increased gains with sales of 1,085 (up 21.2%) and the newly introduced supercar and brand halo – the SLS AMG – reported strong initial sales of 168. The top performer on the luxury light truck side was the versatile M-Class SUV with sales of 2,264.
On a year-to-date basis, the company sold 87,970 new vehicles, an increase of 25.8% over last year.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,964 vehicles in May; a 0.4 % decrease compared to May 2009 sales of 6,992 vehicles. Year-to-date sales for the MBCPO program were 34,898, a 5.9 % increase over 2009 year-to-date sales (32,951 vehicles) during the same timeframe.
Mercedes-Benz today announced a multi platform global marketing partnership with the 16-time Grand Slam Champion and world’s number one tennis player, Roger Federer. The multi year deal will cover the use of his image, personal appearances and product placement in a partnership that makes Roger Federer the latest Mercedes-Benz brand ambassador.
The agreement coincides with the start of the Mercedes-Benz sponsorship of the US Tennis Open Championship, beginning in August. Since the beginning of 2008, Federer has served as an ambassador for Mercedes-Benz China. Mercedes-Benz has used tennis as a marketing platform for more than 15 years and this partnership looks to extend the brands visibility throughout the sport.
“I am delighted that we are adding Roger Federer to the Mercedes-Benz family of sports and celebrity ambassadors on a global level. When it comes to tennis, he is without doubt one of the greatest of all time and he truly has become a global icon..,” said Stephen Cannon, Vice President Marketing for Mercedes-Benz USA.” We are looking forward to working with Roger on a number of initiatives. Much like our own brand, Roger has an impressive and unrivalled history but the best is still yet to come,” he added.
If you’re in the market for a new Mercedes-Benz or Maybach model here in the U.S., Mercedes-Benz USA today has unveiled the price list of the full lineup of available vehicles. As you’ll see, MBUSA has listed base prices for all new models (save for the new E350 BlueTEC), while prices from last year are also present, thus making price comparisons a little easier. For extra clarification, new models such as the E-Class Coupe and Cabriolet note the pricing of their formerly named CLK Coupe and Cabriolet counterparts.
2010 C-Class
2010 CL-Class
2010 CLS-Class
2010 E-Class
2010 G-Class
2010 GL-Class
2010 GLK-Class
2010 ML-Class
2010 R-Class
2010 S-Class
2010 SL-Class
2010 SLK-Class
2011 SLS-Class
2010 Sprinter Model
Maybach Models
* $980 destination charge for commercial vehicles.
** $2,750 destination charge for container shipment for Maybach models.
The Mercedes AMG Driving Academy kicking off in June is featuring the highly anticipated Gran Turismo® 5 game exclusively for the PlayStation® 3 (PS3™) system, enhancing the trackside experience for race enthusiasts driving several real 2011 SLS AMG supercars that are part of this year’s vehicle line-up during AMG Driving Academy sessions.
AMG and Sony Computer Entertainment America, LLC teamed up to feature a Gran Turismo 5 SLS AMG gaming experience, created by Polyphony Digital, Inc., on racing sleds that incorporates the Nurburgring Nordschleife. In January 2010, the SLS AMG from Mercedes-Benz was given the honor of being the featured vehicle on the Gran Turismo 5 packaging cover. The game is expected to be available in stores this year. The Gran Turismo 5 racing sled experience is on hand throughout the AMG Academy schedule held at Road Atlanta and Laguna Seca.
“The opportunity to compare the realistic Gran Turismo 5 Mercedes demo on the racing sled and then the actual SLS AMG on the track is one that most people will not experience in their lifetime,” said Greg Clark, product manager, exclusive vehicles for Mercedes-Benz USA. “The demo gives participants a chance to get a realistic feel for the car before they step into the SLS AMG.”
The AMG Driving Academy is specifically for driving enthusiasts, who want to personally experience the excitement of motorsports and the track capabilities of Mercedes-AMG vehicles including the all new 563 hp SLS AMG capable of 0-60 in 3.7 seconds.
In addition to the SLS AMG, program participants have the opportunity to get behind the wheel of several AMG models including the E63 AMG, SL63 AMG, C63 AMG, and SLK55 AMG. The program features custom-designed exercises to teach dynamic driving capabilities across two of the top tracks in the U.S:
Road Atlanta (Braselton, GA)
June 11-14 & 28-30, 2010
For more than 40 years, Road Atlanta is a destination location for top tier sports car and motorcycle racing. It has a reputation of a world class motorsports facility, rich in history and tradition. This 2.54-mile, 12-turn world class road course is one of the most technically challenging in the U.S.
Laguna Seca Raceway (Monterey, CA)
August 27-29, September 25-27, October 29-30 and November 12-14, 2010
Located in one of North America’s best destination locations — the Monterey Peninsula, Laguna Seca features tremendous elevation changes, the famous Corkscrew complex, and 2.24 sinewy miles. The AMG Driving Academy Basic, Advanced and new Pro Level for 2010
All fees include a dinner reception and introductory briefing the evening before the program, track hospitality, AMG Driving Academy certificate of program completion and an AMG gift bag. Participants are responsible for travel and accommodations. Additional information and registration for the AMG Driving Academy is available at www.AMGacademy.com or by phone at 1-800-217-6916.