Mercedes-Benz USA (MBUSA) released their June 2011 sales which came in 18.8 percent higher than June 2010 sales for a total of 22,563 vehicles sold. This was the highest June volume and first half of the year on record for Mercedes-Benz USA. On a year-to-date basis, the 118,021 vehicles sold represents a 10.4 percent increase.

The highest volume performers for the month were the E-Class and C-Class model lines. The 9th generation E-Class led the pack with sales of 5,798, up 19.1 percent over June 2010. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – continued its strong momentum with sales of 4,620. MBUSA’s stylish SUV, the M-Class, finished third in volume with monthly sales of 3,071, up 44.6 percent over last June. Additionally, sales of the all-new 2012 CLS-Class four-dour coupe were up 645.5% and the full-sized GL-Class SUV posted a 75.9 percent increase over June 2010.

Sales of Mercedes-Benz diesel models were up 128.4 percent for the month (1,231 versus 539) and up 188.3 percent for the year (5,953 versus 2,727).

At the high end, sales of the commanding G-Class were up 89.1 percent for the month and the company sold 18 of its supercar — the SLS AMG — bringing its year-to-date sales to 348.

Sales of Sprinter Vans also increased by 162.5 percent for the month, with sales of 1,911 – bringing a year-to-date total of 7,095 (up 102.1 percent).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,413 vehicles in June 2011, a decrease of 0.2%. On a year-to-date basis, MBCPO sold 39,863 vehicles, a decrease of 3.6 % over the comparable period last year.

Mercedes-Benz USA reported May sales of 20,306 vehicles, a 5.9 % improvement over May 2010, and the best May on record since May 2008. On a year-to-date basis, the 95,458 vehicles sold represent an 8.5 % increase.

The highest volume performers for the month were the E-Class and C-Class model lines. The 9th generation E-Class led the pack with sales of 5,751, up 5% over May 2010. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – continued its strong momentum with sales of 4,936. MBUSA’s compact SUV, the GLK-Class, finished third in volume with monthly sales of 2,214, up 22.1% over last year. Additionally, sales of the versatile R-Class crossover were up 237 % over May 2010.

• Sales of Mercedes-Benz diesel models were up 108.5% for the month (1,147 versus 550) and up 115.8 % for the year (4,722 versus 2,188).

• At the high end, the company sold 21 of its supercar — the SLS AMG — bringing its year-to-date sales to 330.

• Sales of Sprinter Vans also increased by 126.1% for the month, with sales of 1,420 – bringing a year-to-date total of 5,184 (up 102.1 %).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,818 vehicles in May 2011, a decrease of 2.1%. On a year-to-date basis, MBCPO sold 33,450 vehicles, a decrease of 4.1 % over the comparable period last year.

Mercedes-Benz May 2011 Sales Chart

Taking its digital reach to the next level, Mercedes-Benz USA (MBUSA) has introduced the Mercedes-Benz MY ’12 CLS-Class iPad App. This application is the first of a series of MY ’12 product apps and is available now through the Apple App Store for free. Users can find the app by searching “Mercedes-Benz 2012 CLS.”

The new CLS-Class iPad App puts a spin on traditional communications by providing a media-rich, eco-friendly channel for prospects to learn more about the CLS-Class. Although this app has been created as a tool for dealership sales associates, it can easily be obtained through the Apple App Store by consumers as well.

Through logical placement and smart navigation, the app provides a smart, user-friendly experience that includes virtual tours of the interior and exterior of the vehicle, as well as an “Explore” section that allows users to customize the CLS. The app also offers a wide selection of videos that demonstrate the groundbreaking technical innovations of Mercedes-Benz.

Additional apps for MY ’12 vehicles will launch throughout 2011 to coincide with the retail release dates.

Mercedes-Benz USA today reported April sales of 19,157 vehicles, a 5.1 % improvement over April 2010, and the best April on record since April 2008. On a year-to-date basis, the 75,152 vehicles sold represent a 9.2% increase.

The highest volume performers for the month were the E- and C-Class model lines. The 9th generation E-Class led the pack with sales of 5,342, up 17.9% over April 2010. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers -continued its strong momentum with sales of 5,232, up 13.1% over last year. MBUSA’s versatile SUV, the M-Class, finished third in volume with monthly sales of 1,990.

On the high end, the commanding G-Class was up 29.4% over April 2010, and the company sold 54 of its supercar — the SLS AMG — bringing its year-to-date sales to 309.

Sales of Sprinter Vans increased by 85.8% for the month, with sales of 1,115 – bringing a year-to-date total of 3,764 (up 94.3%).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,093 vehicles in April 2011, a decrease of 8.5% over last year. On a year-to-date basis, MBCPO sold 26,632 vehicles, decrease of 4.7 % over the comparable period last year.

Back in March, we brought you news the MBUSA was planning a Driving Academy for our teenage drivers, and now we have confirmation and more information on Mercedes-Benz USA’s plan.  Mercedes-Benz USA announced last week that the company’s first Mercedes-Benz Driving Academy will open in Los Angeles in October 2011.  It will offer a fully integrated driver’s education program and school that incorporates online, classroom and behind-the-wheel training for Los Angeles area teens.

The Mercedes-Benz Driving Academy is unveiling details for its teen driving school at the annual California State PTA Convention, where approximately 2,500 California PTA members are attending from April 28 – May 1, 2011 in Long Beach, CA.

Mercedes-Benz is appointing Carolyn Duchene as Director for the Mercedes-Benz Driving Academy, and she will be responsible for the launch and management of daily operations. A Mercedes-Benz USA employee since 1994, Duchene has held several positions in the areas of marketing, digital media, training and education, and customer service.

“In addition to a unique educational approach, our highly qualified staff will be a key differentiator for the Mercedes-Benz Driving Academy. We are recruiting and hiring the best talent for all areas of operation,” said Duchene. “The Mercedes-Benz Driving Academy will connect with students and parents using a personalized, customer-centric approach that truly creates a unique offering among driver’s education services for new teen drivers.”

In preparation for its fall launch, the Mercedes-Benz Driving Academy is actively recruiting uniquely qualified driving instructors, who will be groomed to deliver the Academy’s research-based program in a highly effective coaching style. The Mercedes-Benz Driving Academy instructors are going to be Mercedes-Benz employees and eligible to receive Mercedes-Benz USA benefit packages.

Several auto manufacturers and third-party organizations are currently offering teen driving programs which primarily focus on crash avoidance and defensive driving exercises. However, Mercedes-Benz Driving Academy aims to be the only car manufacturer to offer a California DMV-approved program, fully integrated with the Graduated Driver Licensing framework. The goal of the Mercedes-Benz Driving Academy is to prepare students for today’s driving environment by going beyond basic car control skills and rote learning of traffic rules.

The core program utilizes multiple teaching techniques and delivery methods ranging from online learning to interactive classroom sessions and behind-the-wheel training. The program will incorporate approaches such as digital animation to visualize road hazards in an online program, problem-solving exercises in the classroom, and hands-on experience of risky situations and in-car coaching techniques based on questioning rather than instruction. This approach is combined with consistent feedback from driving coaches to parents, which aims to assist them in planning their supervised driving practice. The overall collective curriculum aims to benefit and appeal to the vast spectrum of learning-styles which will ensure greater engagement and absorption of skills and knowledge.

A fully integrated California-focused curriculum will take a student from their instruction permit license stage through their provisional license. Other offerings include an on-road only curriculum for those who have chosen to complete their driver education requirement through other means, and a tailored program that takes into account individual driver’s needs to further develop and improve driving skills.

“Vehicles, highways, and the driving environment have changed dramatically over the past 60 years, however driver education remains relatively unchanged in the U.S.,” said Alexander Hobbach, Senior Manager of Business Innovation at Daimler AG. “Mercedes-Benz feels there is opportunity to better prepare teens for today’s driving conditions, and while our offering will have premium pricing over existing schools, we are dedicated to delivering significant value based on unique coaching methods and curriculum that is aimed at teaching new teens how to drive safely.”

The Mercedes-Benz Driving Academy is working with several advisors in the finalization of its proprietary curriculum including Daniel R. Mayhew, Senior Vice President of the Traffic Injury Research Foundation (TIRF); Allan Williams, Ph.D., former Chief Scientist at the Insurance Institute for Highway Safety (IIHS); and Bill Combs, Executive Director of the Driver Education and Training Administrators and former Director of Communications at the National Highway Transportation Safety Administration (NHTSA).

“A teenager’s ability to drive safely should be one of the most important priorities for parents and it is extremely imperative that parents take a very active part in this process from researching driving schools to following through on supervised driving,” said Mayhew.

Beyond curriculum development that sets new industry standards, The Mercedes-Benz Driving Academy is building on strategic partnerships in an effort to raise awareness about teen driver safety and to also engage educators and parents to ultimately combat the leading cause of deaths among teens, which is motor vehicle crashes according to the Centers for Disease Control and Prevention.

Mercedes-Benz Driving Academy, in conjunction with Impact Teen Drivers, will be delivering a public service outreach program through 2-hour parent/teen workshops, delivered in local Los Angeles- area high schools. These workshops will raise awareness on the importance of teaching teens the proper way to drive. Through interactive work groups, parents and their children will discuss the responsibility they have to each other when it comes to driver education while acknowledging that driving is an important part of teenager’s life that leads to more freedom and independence. With the help of the California PTA, approximately twenty schools will be identified to host the workshops beginning late summer.

“The opportunity to have Mercedes-Benz step-up to work with Impact Teen Drivers and law enforcement and education partners to offer driver safety seminars at no cost to Los Angeles-area schools is commendable,” said Kelly Browning, PhD, executive director of Impact Teen Drivers. “It is crucial that we educate teens and empower them to promote the safe driving message in order to have a fundamental and sustained behavior shift. This isn’t about bad kids doing bad things, but good kids making poor choices. One poor choice can alter or end their lives and the lives of those they care about.”

Impact Teen Drivers, Inc., which was founded by the California Association of Highway Patrolmen, the California Teachers Association, and California Casualty, provides education to teens and parents regarding the dangers of reckless and distracted driving through breakthrough campaigns delivered online and in schools.

Committed to raising the level of driver education and increasing road safety, the Mercedes-Benz Driving Academy continues Mercedes-Benz long-standing corporate dedication to driver safety. For continuous updates before the October 2011 opening and employment opportunities, please visit mbdrivingacademy.com for information.

Mercedes-Benz USA (MBUSA) reported March 2011 sales of 22,546 vehicles, a 12.6 percent improvement over March 2010 and the company’s highest March volume and first quarter on record. On a year-to-date basis, the 55,995 vehicles sold represent a 10.7 percent increase.

The highest volume performers for the month were the C- and E-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 6,542, up 8.9 percent over March 2010. The 9th generation E-Class continued its strong momentum with sales of 6,107, up 21.1 percent over last year. MBUSA’s versatile SUV, the M-Class, finished third in volume with sales of 2,792, up 29.6 percent compared to March 2010.

The R-Class crossover also made gains with sales up 76.7% year-to-date, followed by the commanding G-Class, up 59.7% over March 2010. The company also sold 102 of its supercar — the SLS AMG — bringing its year-to-date sales to 255.

Sales of Sprinter Vans increased by 175.1 percent for the month, with sales of 1,062 – bringing a year-to-date total of 2,649 – up 98.1 percent.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,236 vehicles in March, a 7.2 percent decrease when compared to March 2010. On a year-to-date basis, MBCPO sold 19,539 vehicles, a decrease of 3.2 percent over the comparable period last year.

According to the Centers for Disease Control and Prevention motor vehicle accidents are the number one cause of death among teens in the United States. While technology is no doubt increasing the number of accidents among teens and across the board, lack of driving experience and training is unquestionably the leading factor. For these reasons, Mercedes-Benz USA is planning to offer driver’s education at the end of 2011. MBUSA aims to teach our teenagers the skills and competencies for safe and enjoyable driving.

At the center of the Mercedes-Benz Driving Academy is an innovative driver’s education approach that reflects the very best teaching methods from around the world. MBUSA is currently finalizing and tailoring these methods to specifically meet the environment and needs in the United States.

The research-based approach is designed to improve the effectiveness of time spent in the classroom, online, and behind-the-wheel. The goal of the Mercedes-Benz Driving Academy is to prepare students for today’s driving environment by going beyond basic car control skills and rote learning of traffic rules.

Research clearly identifies that the standard U.S. formula of 30-hour in-class education followed sequentially by 6 hours of behind-the-wheel training cannot reasonably be expected to transform a non-driver into a safe driver1.

“Despite the dramatic changes in vehicles, highways, and the driving environment over the past 60 years, driver education remains relatively unchanged in the U.S.,” said Alexander Hobbach, Senior Manager, Daimler AG. “The skills required to simply get a license do not fully prepare young drivers to meet the demands of the road. Mercedes-Benz recognizes this issue and as a result is creating an educational program for the U.S. that is based on the best teaching methods and tools available.”

Mercedes-Benz has been working with international driver education experts to develop an innovative curriculum-based program. A Mercedes-Benz Driving Academy in the U.K. was launched for the first time in 2009 based on this curriculum and since then 4,500 students have enrolled in the program. Amongst those who already obtained their driver’s license and participated in the program, had a first-time pass rate of 79 percent – nearly double the U.K. national average of 43 percent.

Mercedes-Benz is combining insights and key elements of the U.K. curriculum and delivery methods with U.S. DMV (Department of Motor Vehicles) requirements to develop the integrated program that is going to be offered at the Mercedes-Benz Driving Academy in the U.S. later this year. Mercedes-Benz has already met with DMV representatives to discuss the development of an integrated curriculum that fulfills all state requirements, which positions the Company as the first and only auto manufacturer to offer a complete, state-certified driving school in the U.S.

“As a company, we have a long history and continuous efforts to improve vehicle safety so the Driving Academy is a natural extension of Mercedes-Benz desire to achieve accident-free driving,” said Hobbach. “With only 10 percent of crashes being a result of technical failure and 90 percent due to human error, Mercedes-Benz sees an opportunity to actively improve drivers’ skills, focusing first on novice drivers, who are most at risk on U.S. roads.”

It is well known that there is a disproportionately high driving incident rate among teen novice drivers. According to the Centers for Disease Control and Prevention motor vehicle crashes are the leading cause of death for teens in the U.S. In fact, teens aged 16-19 are four times more likely to crash than adults. While technology has led to more driver distractions, especially for teens, driver’s education is being offered in fewer and fewer high schools in the U.S. That is why many organizations and experts are seeking ways of improving driver’s education.

“Driving is one of the most important skills that a teen can learn, and it is extremely important that parents do their research before sending their child to a driving school,” said Daniel R. Mayhew, Senior Vice President, Traffic Injury Research Foundation. “Getting parents and teens working together is one crucial step among many that can better prepare beginner drivers.”

Due to the alarming rate of teen deaths caused by motor vehicle collisions, national and state legislators, regulators, law enforcement, public agencies and other safety advocates have worked hard over recent decades to find ways to reduce the number of fatal and serious injury crashes on our highways for decades. In fact, Mercedes-Benz is also finalizing plans to work with leading driver safety advocacy organizations and law enforcement to create a public service outreach program that emphasizes safe driving and driver’s education.

Mercedes-Benz Driving Academy’s approach also seeks to achieve greater compliance with policies that have successfully been implemented to increase driver’s safety such as the Graduated Driver Licensing (GDL) rules. The GDL framework provides for compulsory driver’s education, combining classroom or online learning, on-road training, mandatory supervised practice, and restricted driving privileges once a novice driver starts driving solo. By using an integrated program to reinforce learning points throughout the learner driver period, as well as involving parents in the process, the students can realize greater benefits of GDL.

Mercedes-Benz USA has announced that its Mercedes-AMG performance brand is returning for a second season as title sponsor of the Miami Beach Polo World Cup from April 21st to April 24th, 2011, and plans to showcase the all-new 2012 CLS63 AMG to Southern Florida car enthusiasts.

The AMG Miami Beach Polo World Cup, the official branded event property, is the world’s largest polo tournament to take place on a beach and this year’s event benefits Big Brothers Big Sisters of Greater Miami and the National Foundation for Missing and Exploited Children. In its seventh consecutive season, the separate men’s and women’s polo events take place on Miami Beach between 20th and 22nd streets behind The Setai Hotel.

In addition to supporting the AMG Miami Beach Polo World Cup, Mercedes-AMG is the proud sponsor of the AMG men’s and women’s polo teams that feature notable and top players from around the world including John Walsh, the well-known presenter of America’s Most Wanted and spokesman for the National Foundation for Missing and Exploited Children, as well as number one female player, Sunny Hale.

Alongside the well-trained thoroughbred horses at the AMG Miami Beach Polo World Cup, Mercedes-AMG is displaying a stable of its own high performance vehicles including the SLS AMG supersports car and the all-new 2012 CLS63 AMG equipped with the newly developed AMG V8 biturbo engine, featuring a peak output of up to 550 hp and 590 lb-ft. of torque. Guests can see this newest Mercedes-AMG 4-door coupe in-person at the tournament
before it reaches Mercedes-Benz dealerships in early June.

“The game of Polo shares a natural affinity with AMG, both rich in heritage and prestige, requiring skill, power and performance to succeed,” said Greg Clark, Manager Exclusive Vehicles, Mercedes-Benz USA. “The AMG brand has been deeply involved with polo tournaments from around the world and we are thrilled to continue this tradition in the U.S. with the title sponsorship of the AMG Miami Beach Polo World Cup.”

Just as the polo pony is carefully selected and trained for quick bursts of speed, stamina, agility and maneuverability, AMG engines are built on the overall principle of “one man, one engine,” to deliver the epitome of peak performance and craftsmanship. Every single AMG engine is handcrafted from start to finish by a single Master Engine Builder at Mercedes-AMG GmbH in Affalterbach, Germany.

Event Schedule

Wednesday, April 20, 2011

7:00pm-9:00pm:
South Beach Women’s Polo Cup III Women’s Welcome & Cocktail Hour

9:00pm-12:00am:
South Beach Women’s Polo Cup III kick-off party

Thursday, April 21, 2011

10:30am:
Doors open, National Anthem, South Beach Women’s Polo Cup III

11:00am-5:00pm:
South Beach Women’s Polo Cup III Match Play

5:00pm-5:30pm:
South Beach Women’s Polo Cup III Award Ceremony

7:00pm-9:00pm:
Miami Beach Polo World Cup VII Press Conference & Cocktail Hour

9:00pm-12:00am:
Miami Beach Polo World Cup VII Kick Off party, AMG Miami Beach Polo Tent

Friday, April 22, 2011

12:30pm:
Doors open, Horse Parade, National Anthem 1:00pm-5:00pm: Miami Beach Polo World Cup VII Match Play

6:00-8:30pm:
Sunset Cruise (By Invitation Only)

7:00pm-10:00pm:
Miami Beach Polo World Cup VII Cocktail & Hors d’oeuvres

10:00pm-?:
Players Night/After Hours

Saturday, April 23, 2011

1:00pm-5:00pm:
Miami Beach Polo World Cup VII Match Play & La Martina & Hublot Fashion Show

7:00pm-9:00pm:
Miami Beach Polo World Cup VII Cocktails & Hors d’ouevres

9:00pm:
Concert, Miami Beach Polo Tent

10:00pm-?:
Players Night/After Hours

Sunday, April 24, 2011

1:00pm:
Doors open, National Anthem 2:00pm-5:00pm: Miami Beach Polo World Cup VII Final Play- Offs

5:00pm-6:00pm:
Miami Beach Polo World Cup VII Cup Finals

6:00pm-6:30pm:
Miami Beach Polo World Cup VII Award Ceremony

6:30pm-7:30pm:
Miami Beach Polo World Cup VII Farewell Party in the Miami Beach Polo Tent

7:30pm-10:00pm:
Miami Beach Polo World Cup VII Closing Party

10:00pm-?
Players Night/After Hours

Mercedes-Benz USA LLC and Penske Automotive Group announced Monday that they have started discussions to transition the distribution rights, management, sales and marketing activities of smart USA from Penske Automotive Group to Mercedes-Benz USA. The transition is expected to occur by the end of the second quarter of 2011.

The proposed change marks a further step in implementing the future growth strategy of the smart brand. It also reflects last year’s reorganization at smart headquarters in Germany, where smart is now managed as an independent brand, but is fully integrated into Mercedes-Benz Cars business unit of Daimler AG.

“We are very excited about working toward integration of smart into the MBUSA organization, and look forward to working with our dealer partners to exceed customer expectations for this unique vehicle,” said Mercedes-Benz President and CEO, Ernst Lieb. “The addition of smart, combined with our Autohaus dealer initiative, will help us build upon the tremendous momentum the Mercedes-Benz brand had achieved here in the U.S.”

“Introducing the smart brand to the U.S. has been a unique opportunity for us,” said Penske Automotive Group Chairman Roger Penske. “Over the last three years I’ve experienced the passion consumers express for the brand as we delivered over 45,000 vehicles. Aligning smart distribution with Daimler, as it is worldwide, is the logical next step for the smart brand in the U.S. This alignment will enable the smart brand to grow through the Mercedes-Benz dealership network and lead the way in conservation and meeting future fuel economy standards.”

“Roger Penske and his team successfully paved the way for the smart brand in the US. The integration of the smart wholesale into our own national sales organization is an important part of our global growth strategy for smart,” said Dr. Annette Winkler, Vice President smart. “This is an important step towards the success of the smart brand in the US market.”

The addition of the fuel efficient smart fortwo and smart fortwo electric vehicles to the Mercedes-Benz USA’s product portfolio underscore the company’s commitment to meet even more stringent fuel economy standards in the future. The smart fortwo achieves EPA estimated 41 mpg in highway driving. Manufactured by Daimler AG, smart is currently sold in more than 40 countries, and more than 1.2 million smart fortwo have been sold worldwide since 1998. Since then smart has established itself as the think tank for urban and electric mobility for Daimler AG and plays an important role in the Corporation’s plans to make innovative future mobility concepts such as car2go available in Europe and the United States.

U.S. smart owners yesterday received the below email highlighting the planned change from Penske to Mercedes-Benz USA.

Mercedes-Benz USA has decided to advertise during the Green Bay Packers and Pittsburgh Steelers Super Bowl matchup which is certain to be ratings magic.

While Mercedes-Benz will launch five new models this year, only four of them will be featured in the Super Bowl ad. Two of these four models will be making their world debut in the ad, appropriately titled “Welcome.”.

In addition to the Super Bowl ad teaser, we also have a behnd the scenes look at the making of the ad which is significantly more interesting to watch than the paltry “Welcome.” teaser.

Mercedes-Benz USA (MBUSA) continued its strong momentum of the past year with a 14% increase for January 2011 (17,273 vs. 15,158), making this the second strongest January in the company’s history.

Strong demand in both the Mercedes-Benz passenger vehicles and SUVs fueled sales for the month, including diesel models which were up as a group by 136 percent over January 2010. The 9th generation E-Class was the volume leader with sales of 4,759, a 24.5 percent increase over last year, followed by the C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – with sales of 4,172, a 3.6 percent increase over last year. Rounding out the top three volume lines is the popular M-Class SUV, which posted monthly sales of 2,484, a 28.9 percent over last January.

Notable sales at the high-end were the flagship CL-Class coupe, up 72.6 percent over last January and the SLS AMG supercar, 70 of which were retailed in January.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,443 vehicles in January, 3.4 percent over 2010.

Mercedes-Benz January 2011 Sales Chart

Mercedes-Benz co-sponsored The Art of Elysium’s Fourth Annual Black Tie charity gala titled “Heaven” on Saturday, January 15, 2011 at the California Science Center’s Annenberg Building. The night before the Golden Globes, the Charity’s largest fundraiser brings together Hollywood’s most influential and creative talent for an evening of celebration and inspiration.

“We have a great appreciation for the work being conducted by The Art of Elysium and the dedication of its staff and supporters,” said Lisa Holladay, Brand Experience Marketing with Mercedes-Benz USA “Our involvement aims to enrich the evening for everyone and make it a successful event that allows The Art of Elysium to continue its mission in helping children in need.”

As the automotive sponsor, Mercedes-Benz provided S400 Hybrids for VIP transportation and BlueTEC clean diesel transport for children attending the gala, who were inspired by the Art of Elysium during their time in a hospital.

The S400 HYBRID features the world’s first lithium-ion battery in a production vehicle. The 275-hp V6 gasoline engine provides impressive fuel economy with an estimated 30 miles per gallon on the highway. Celebrities such as Rachel Bilson, Jake Gyllenhaal, Eva Mendes, Julia Stiles, Matthew Rhys, Kirsten Dunst, Eva Mendes, Kelly Osbourne, Nicole Richie, Cameron Silver, Brittany Snow, Elijah Wood were transported in S400 Hybrids and other Mercedes-Benz vehicles.

As The Art of Elysium and the broad range of musicians, actors, photographers and numerous artists dedicate their time to inspire, Mercedes-Benz aimed to create an inspirational vehicle display for event guests entering the gala with the ultimate example of Mercedes-Benz heritage and innovation — a vintage 1956 300SL gullwing next to a 2011 SLS AMG gullwing.

In 2011, Mercedes-Benz celebrates 125 years of the automobile and its future. It was Carl Benz’s patent of the automobile that occurred around the same time as the invention of motion pictures. No one knew the impact that these inventions would have on society, but now more than a century later, Hollywood and Mercedes-Benz are synonymous with glamour and luxury. Both share a rich and inspirational history together – in front of the camera and behind the scenes.

As the official vehicle of the 22nd Annual Palm Springs International Film Festival, Mercedes-Benz provided environmentally friendly luxury vehicles for Hollywood’s elite. The Festival, which runs from January 6-17, 2011, starts the winter awards season with a spectacular program of films and a celebrity filled red-carpet gala.

The two week celebration of films kicked-off with the Gala Awards Dinner on January 8th, where celebrity presenters and honorees such as Amy Adams, Mark Wahlberg, Natalie Portman, Colin Firth, Carey Mulligan, Helen Mirren, Taylor Hackford, Aaron Eckhart, Oliver Stone, James Franco, Amy Ryan, Rashida Jones and Jesse Eisenberg (The Social Network), Ben Affleck, Robert Duvall, director David O Russell (The Fighter), Danny Boyle (Slumdog Millionaire), Darren Aronofsky (Black Swan) and songwriter Diane Warren (Burlesque) were driven in Mercedes-Benz 2011 S400 HYBRID luxury sedans.

“For the eighth consecutive year, Mercedes-Benz is proud to support the festival and the Palm Springs International Film Society as a sponsor and official vehicle,” says Jill Martinette, Mercedes-Benz Regional Marketing Manager. “The start of the festival season sets a perfect backdrop to present an environmentally friendly vehicle like the S400 Hybrid. As our flagship sedan, it’s the ideal blend of luxury, safety and technology, which continues to gain a loyal following with Hollywood’s eco conscious stylish set.”

The S400 HYBRID features the world’s first lithium-ion battery in a production vehicle. The 275-hp V6 gasoline engine provides impressive fuel economy with an estimated 30 miles per gallon on the highway.

Mercedes-Benz offers a selection of hybrids and BlueTEC clean diesel vehicles, ranging from four door sedans to seven-passenger SUVs and 14 passenger vans. Throughout the two week festival, Mercedes-Benz is displaying several additional eco-friendly vehicles including the C350 Sedan, GLK350 SUV and E350 Cabriolet. Built with 85 percent recyclable materials, all are powered by highly efficient V6 engines that achieve the California Air Resources Board’s most stringent exhaust rating as a Partial Zero Emissions Vehicle (PZEV).

Mercedes-Benz eco-friendly line-up are already the vehicles of choice for many of Hollywood’s elite. Individuals such as Demi Moore, Gerard Butler, Simon Baker, Toby Maguire and Katharine McPhee among others are choosing Mercedes-Benz because it offers safety and technology with solid environmental credentials without sacrificing luxury. These vehicles range from the S400 HYBRID luxury sedan to the ML450 HYBRID mid-size SUV. Also popular are the clean diesel BlueTEC sedans and SUVs like the E350 BlueTEC and the R, ML and GL350 BlueTEC.

In 2011, Mercedes-Benz celebrates 125 years of the automobile and its future. It was Carl Benz’s patent of the automobile that occurred around the same time as the invention of motion pictures. No one knew the impact that these inventions would have on society, but now more than a century later, Hollywood and Mercedes-Benz are synonymous with glamour and luxury. Both share a rich and inspirational history together – in front of the camera and behind the scenes

About the 22nd Annual Awards Gala

The Festival’s 22nd Annual Awards Gala, presented by Cartier and sponsored by Entertainment Tonight and Mercedes-Benz, kicked off the 2011 awards season at the Palm Springs Convention Center on January 8th. Hosted by “Entertainment Tonight’s” Mary Hart, the Awards Gala honored Academy Award winners Robert Duvall with the Career Achievement Award; Academy Award winner Javier Bardem with the International Star Award; Colin Firth and Natalie Portman will receive the Desert Palm Achievement Actor and Actress Award; Danny Boyle with the Sonny Bono Visionary Award; Academy Award-nominated director David O Russell with its Director of the Year Award, Carey Mulligan the Breakthrough Performance Award; Ben Affleck with the Chairman’s Award:Diane Warren with its Frederick Loewe Award for Film Composing for “You Haven’t Seen the Last of Me” from Burlesque; and Jennifer Lawrence with the Rising Star Award. The film’s director, David Fincher will also present the Ensemble Performance Award to the cast of The Social Network, including Jesse Eisenberg, Andrew Garfield, Justin Timberlake, Armie Hammer and Rooney Mara, who all attended.

About the Palm Springs International Film Festival

The Palm Springs International Film Festival (PSIFF) is one of the largest film festivals in North America, welcoming 130,000 attendees each year for its lineup of new and celebrated international features and documentaries. The Festival runs January 6-17, 2011. Founded in 1990 by then-Mayor Sonny Bono, the movie PSIFF line-up will include over 400 screenings of more than 200 films from approximately 60 countries. The Festival presents a majority of the films submitted for consideration in the Best Foreign Language category for the Academy Awards, as well as a large number of American independent and international features and documentaries marking their world, North American or U.S. debuts. Screenings are held on 15 screens throughout Palm Springs. Screening information can be found at

Mercedes-Benz USA recently announced a Twitter contest, for the 2012 C-Class Coupe via their Facebook page.

If selected, you and a co-driver of your choice will embark on your journey February 2, 2011, from one of four cities — New York, Los Angeles, Chicago or Tampa — with a pair of Super Bowl tickets and a specially outfitted Mercedes-Benz.

You’ll need to beat out three other teams headed to Dallas. On the way, you will need to complete a series of challenges along the way. And from the way it sounds, you may want to start racking up Twitter followers as “you’ll need gallons of Tweets from your Twitter followers to fuel you to victory”.

The winner of the contest will receive a Mercedes-Benz C250 Coupe with four-cylinder engine that is not currently available in the America. And the winner will need to be patient as the car will not be awarded until the C-Class Coupe goes on sale in October 2011.

The first new Mercedes-Benz F-CELL hydrogen-powered B-Class vehicles are now available to California residents, making emission-free driving a reality. Mr. Vance Van Petten took the keys to the very first Mercedes-Benz B-Class F-CELL vehicle available to U.S. customers during an official hand-over at the newly renovated dealership of Fletcher Jones Mercedes-Benz in Newport Beach.

Mr. Van Petten, Executive Director of the Producers Guild of America, said, “As a long-time environmental advocate and supporter of sustainable production and eco-friendly transport, I’m thrilled to be driving a vehicle that I believe represents the future of environmentally thoughtful transportation — not only does it have zero emissions, but it also provides me with all of the safety technology one expects from Mercedes-Benz.”

Mr. Van Petten is part of a select group of people who are participating in a Mercedes-Benz lease program for the B-Class F-CELL Hydrogen car. As part of an initiative to further develop F-CELL vehicles and gain real-world experience in the United States, these vehicles will also be used to provide driving data to the Department of Energy (DOE) to support their Hydrogen to the Highways program. Due to the restricted number of Hydrogen fueling stations, Mercedes-Benz sought prospects for the F-CELL lease through its own survey and vetting process to determine who among the many applicants would become among the first to lease the F-CELL hydrogen vehicles. Those interested in leasing an F-CELL can visit

Powered by an electric motor with 134 horsepower and 215 lb-ft of torque, the new B-Class F-CELL provides driving performance comparable to a similar conventional car while using about half the fuel. The car utilizes a fuel cell stack for generating electricity and a lithium ion battery for energy storage. Taking only approximately three minutes to refuel, The B-Class F-CELL emits only water as a by-product of the fuel cell system.

“The introduction of the F-CELL in California marks the beginning of zero emission Fuel Cell technology in the US for Mercedes-Benz,” said Sascha Simon, head of advanced product planning at Mercedes-Benz USA. “With a range of 240 miles that never needs to be plugged and more than 15 years of Mercedes-Benz research already committed to the technology, we believe this is a great addition to our fast growing portfolio of alternative fuel vehicles that customers can choose from to best suit their lifestyle.”

The F-Cell made an appearance this summer at the US Open Tennis Championships where Mercedes-Benz is the official vehicle. It played its part within the overall green fleet for VIP and player transportation, which also included Mercedes-Benz S400 Hybrid sedans. Alec Baldwin, this past tournament’s USTA green ambassador arrived at the tournament’s Opening Ceremony in the F-CELL.

Californians are no strangers to Mercedes-Benz eco-friendly vehicles including Hollywood’s elite. Individuals such as Demi Moore, Gerard Butler, Simon Baker, Toby Maguire and Katharine McPhee among others are choosing Mercedes-Benz because it offers safety and technology with solid environmental credentials without sacrificing luxury. These vehicles range from the S400 HYBRID luxury sedan to the ML450 HYBRID mid-size SUV. Also popular are the clean diesel BlueTEC sedans and SUVs like the E350 BlueTEC and the R, ML and GL350 BlueTEC.

Mercedes-Benz USA and The Conservation Fund announced Wednesday a keystone investment in The Conservation Fund’s ShadeFund program, a new charitable endeavor to raise donated capital that will provide small loans to green entrepreneurs.

While most microloan charities focus on entrepreneurs in the third world, The Conservation Fund’s ShadeFund program will tap into the growing trend of making loans to American small businesses. True to its mission, The Conservation Fund’s ShadeFund program is aimed at giving a leg up to entrepreneurs and innovators who use natural resources creatively and responsibly to spur a greener economy.

As an inaugural sponsor of the program, Mercedes-Benz USA will invest in 10-12 Mercedes-Benz Signature ShadeFund Entrepreneurs over the next two years: select, small business owners who display an innovative, entrepreneurial spirit, commitment to environmental values and exceptional artisanship. The first two Mercedes-Benz Signature ShadeFund Entrepreneurs, Connecticut-based City Bench and Bluebird Hill Farm out of North Carolina, will receive their loans by the end of the year.

“Mercedes-Benz is a brand that traces its 125-year history back to the invention of the automobile. It is a history that started with the entrepreneurial partnership of its founders Gottlieb Daimler and Karl Benz,” said Steve Cannon, vice president of marketing for MBUSA. “It is in that spirit that we are partnering with The Conservation Fund – to provide that opportunity to a group of talented and passionate entrepreneurs who are working to innovate in the area of sustainability.”

During a time when even the most creditworthy businesses are having a hard time getting loans, green entrepreneurs face an especially steep challenge. Often, green business models are unfamiliar to traditional financial institutions and many banks, large or small, are unwilling to make small business loans of less than $50,000 because there is not enough profit to balance transaction costs and the risk.

“As an inaugural sponsor of ShadeFund, Mercedes-Benz USA is investing in the spirit of innovation by providing much needed seed capital for companies in emerging green sectors. Together we can create creative conservation solutions that spur economic development and reward environmental and social responsibility,” said Shade Fund’s director, Rick Larson.

Established by The Conservation Fund with a lead grant from the U.S. Endowment for Forestry and Communities, ShadeFund is asking individuals, companies and foundations across the U.S. to make donations to help green entrepreneurs grow their businesses and create jobs. As soon as the donations are received, they are pooled by ShadeFund and can be used to support qualified small businesses nationwide. Once the entrepreneurs repay their loans, those same dollars will be recycled to empower new investments in green endeavors again and again.

Eligible industries include sustainable farms, forestry and forest products, eco-tourism and small-scale renewable energy production. ShadeFund loans range from $5,000 to $50,000 and can be used for working capital, as well as for the acquisition of materials, supplies, equipment and certification.

To apply for a ShadeFund loan or support an entrepreneur, visit: www.shadefund.org

Mercedes-Benz USA has reported its highest November sales volume since 2007 with sales of 19,037 vehicles sold, an increase of 13.3% for the month. On a year-to-date basis, sales increased 19.4% to 203,468 vehicles.

Impressive gains continued for MBUSA in both the Mercedes-Benz passenger car and light-truck categories. The strongest performer for the month was the 9th generation E-Class with sales of 4,986 bringing its year-to-date total to 55,869 (up 25.4%). The popular and sporty C-Class followed with sales of 3,930 and the versatile M-Class SUV rounded out the top three volume performers with sales of 3,470 for the month.

Sales at the high end continued strong with sales of the flagship Mercedes-Benz CL coupe up 159.2%. Also showing strong gains for the month were the elegant CLS coupe up 130.8% and the commanding G-Class SUV up 67.6%. The company also sold 36 of the newly launched supercar – the SLS AMG – bringing its year-to-date sales to 451.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,275 vehicles in November, up 35.6 % compared to November 2009 sales of 5,369 vehicles. Year-to-date sales for the MBCPO program were 74,363 – a 11.3 % increase over 2009 year-to-date sales (66, 788 vehicles) during the same timeframe.

The next-generation Mercedes-Benz CLS63 AMG four-door coupe will make its world debut at the 2010 Los Angeles Auto Show, open to the public November 19-28 at the Los Angeles Convention Center. Other new Mercedes-Benz models at the L.A. Auto Show will include the redesigned CL coupe and R-Class crossover lines as well as the all-new E-Class Cabriolet. In addition, an update about the launch of the fuel cell-powered Mercedes-Benz F-CELL car will take place during a press conference at the Mercedes-Benz exhibit.

High-Performance CLS63 AMG Four-Door Coupe

Center stage at the L.A. Show, the all-new 2012 CLS63 AMG will be powered by a new 5.5-liter biturbo V8 that produces more power and better fuel economy. With twin turbochargers, direct fuel injection and multi-spark ignition, the new AMG engine will produce 518 horsepower and 516 lb.-ft. of torque. The new CLS63 AMG will also come with AMG’s award-winning MCT (for multi-clutch technology) transmission and innovative systems designed to reduce fuel consumption. For even more performance, the CLS63 AMG will be available with an optional Performance Package that includes increased power – 550 hp and 590 lb.-ft. of torque.

With fresh body lines that accentuate the distinctive shape of the swoopy four-door coupe, the new-generation CLS-Class represents the first major redesign of a car that established an entirely new market segment – the four-door coupe. Defining yet another market segment in an ever-expanding and highly competitive auto industry, the CLS was the first four-door vehicle to combine the emotional appeal and dynamic design of a coupe with the comfort and functionality of a four-door sedan.

The Fuel-Cell-Powered F-CELL

In addition, an update about the U.S. rollout of the fuel-cell-powered Mercedes-Benz F-CELL car will take place at the Mercedes-Benz exhibit during news media activities prior to the public opening of the show. Essentially an electric car that makes its own power on board, the Mercedes-Benz F-CELL boasts 54 miles per gallon (EPA combined city-highway equivalent fuel mileage) and a range of about 230 miles. Running on compressed hydrogen, and with water as the F-CELL’s only exhaust emission, the hydrogen and air react without combustion in the fuel cell, producing current to run the 136-horsepower electric motor. The F-CELL is also equipped with a 35-kilowatt lithium-ion battery that stores recovered braking energy, helps provide instant acceleration and ensures fast starting in very cold weather.

The hydrogen gas is stored in 10,150-psi tanks that can be refueled in only three minutes. Beginning in Southern California, the new F-CELL car is being offered through a lease program in markets with growing networks of hydrogen refueling stations.

Other New Mercedes-Benz Models

The 2011 Mercedes-Benz CL – the company’s premium two-door coupe – is also on display at the L.A. Auto Show. Restyled for 2011, its refinements include an aggressive front hood with two wide recesses and sleeker front fenders incorporating bi-xenon headlights, LED turn signals and daytime running lights. New rear styling features dual exhaust pipes that exit through a new bumper, back-up lights integrated in the trunk lid and LED taillights.

The 2011 CL coupe line is comprised of four distinctive models. The all-wheel-drive CL550 4MATIC is powered by a 4.6-liter version of the new biturbo V8 that produces 429 hp and 516 lb.-ft. of torque. Like the CLS63 AMG, the high-performance CL63 AMG model now comes with AMG’s new 5.5-liter biturbo V8 (536 hp, 590 lb.-ft.) and AMG’s MCT transmission. The V12- powered CL600 (510 hp, 612 lb.-ft.) and the CL65 AMG (621 hp, 738 lb.-ft.) round out the 2011 CL coupe line.

The latest addition to the successful Mercedes-Benz E-Class line, the two-door, four-seat Cabriolet will share the spotlight with the CLS63 AMG and the F-CELL car. The Cabriolet features a classic fabric soft top that can be opened or closed in 20 seconds, even at speeds up to 25 mph. The two-door Mercedes-Benz E-Class Cabriolet family is available with the choice of a V6 or V8 engine. The E350 uses the latest four-valve-per-cylinder V6 engine that produces 268 horsepower and 258 lb.-ft. of torque, while the E550 model is powered by a 32-valve 5.5- liter V8 delivering 382 hp and 391 lb.-ft. of torque.

The 2011 R-Class crossover features a redesigned front hood and bolder grille as well as new fenders and headlights, sleeker side mirrors and LED taillights. A new rear bumper includes an integrated reflector, dual exhaust outlets and a black air diffuser. The 2011 interior reveals a 3D instrument cluster and “saddle” head restraints for the 2nd and 3rd row seats as well as new wood trim and seat stitching throughout.

Mercedes-Benz USA is offering automotive journalists the first drive on U.S. roads of their all-new direct injection biturbo V8 engines. As luck has it, we sent one of our own writers to New York to test and photograph these new beautiful engines in order to bring you a first hand look and review.

Powering through New York State’s Hudson Valley region, the new 4.6-liter V8 engine has 20 percent smaller displacement than its predecessor but generates 429 horsepower and 516 lb.-ft. of torque – 12 percent more horsepower and 32 percent more torque than the engine it replaces yet fuel economy improves by about 10%. This new engine is available in the restyled 2011 CL550 4MATIC, with an MSRP of $114,025.

The second engine making its debut is the hand-assembled high-performance 5.5-liter AMG V8 engine, featuring the use of stop/start technology as well as twin turbochargers and direct injection. This new engine produces 536 hp and 590 lb-ft of torque while at the same time achieving an estimated 20 percent improvement in fuel economy. Mated to the award-winning 7-speed AMG SPEEDSHIFT MCT transmission, this new engine is available in the 2011 CL63 AMG coupe ($151,125) and S63 AMG sedan ($138,875). For even more performance the optionally available AMG Performance Package increases engine power to 563 hp and 664 lb-ft. for torque; top speed also increases to 186 mph.

The epitome of luxury coupes

These new engines make their U.S. debut in the restyled 2011 CL-Class set to arrive at Mercedes-Benz dealerships in November. The flagship coupe of the Mercedes-Benz model range, the CL-Class features a new hood, fenders, grille, bi-xenon headlights with LED turn signals and daytime running lights. The rear of the vehicle incorporates new LED taillights, bumper-integrated exhaust pipes and reverse lights now located in the trunk lid. Inside, the interior includes new steering wheel design and interior colors.

Innovative New Safety Options for 2011 CL-Class Models

New safety options for the 2011 CL-Class line include Active Lane Keeping Assist and Active Blind Spot Assist that both incorporate automatic ESP brake intervention. Active Lane Keeping Assist recognizes lane markings (thanks to a multi-purpose camera in the windshield and a computer that analyzes the images) and alerts the driver by simulating rumble strip vibrations in the steering wheel if the car drifts from its lane without the turn signals on.

Active Blind Spot Assist monitors both blind spots behind the vehicle. Whenever a turn signal is activated with a vehicle in the blind spot, the driver is alerted with visual and audible warnings. Both Active Lane Keeping Assist and Active Blind Spot Assist now incorporate a brake intervention feature, in which ESP braking automatically helps correct the car’s course if the driver doesn’t heed the initial warning.

Mercedes-Benz USA senior managers and dealers throughout the U.S. including Principal of Mercedes-Benz New Orleans and owner of the New Orleans Saints, Mr. Tom Benson, celebrate the 125 year anniversary of the automobile today by marking the occasion by donating and planting 125 trees in New Orleans City Park. The City Park continues to undergo repairs for the past five years since Hurricane Katrina devastated much of the park trees and facilities.

The history of Mercedes-Benz was shaped approximately 125 years ago when Carl Benz submitted his patent application for the first automobile – the three-wheeler, which resembled a motorized tricycle. At the same time, Gottlieb Daimler was developing the first four-wheel motor car. The two inventors laid the foundation for the modern automobile and motorized transportation that changed the world and affected virtually every aspect of daily life that we experience today.

“Despite the overwhelming set back from Hurricane Katrina, The City of New Orleans has a bright future that combines its rich heritage and new development,” said Ernst Lieb, CEO and President of Mercedes-Benz USA. “These trees are a symbol of resiliency and growth for this amazing city and we hope it brings a sense of renewal for the local residents and tourists who visit the park.”

At 1,300 acres, City Park is one of the largest urban parks in the country. It hosts 11 million visitors each year and is located in the heart of the city and is the largest recreation area for the entire metropolitan area. More then 170 Mercedes-Benz employees are donating their time to plant trees and install landscaping on Wednesday, October 13, 2010.

“The landscaping throughout the park and buildings are instrumental in creating a place that people want to visit. We are so thankful that our friends at Mercedes-Benz have offered to supply trees, landscape material and volunteers to install it,” said Bob Becker, CEO of the Park. He went on to say, “after losing so many trees in the storm, it’s great to see over 125 new trees adorning our park.”