Forget Roger Federer, who needs George Clooney – For the new GLA Mercedes-Benz Japan has Super Mario.

I’m sure you’re thinking there must be a celebrity that was such a fan of the game that he renamed himself, after all celebrities do strange things.  But, think again, Mercedes-Benz though that it would be an effective marketing campaign to bring on the most famous plumber of all time, Mario.  But not just any Mario, a buffed up, slightly creepy Mario.

Watch the video below for yourself, once the shock has worn off, rewind and watch it again.

If you’re a resident of Japan, Mercedes has debuted another special edition model for the Japanese market – a limited production SUV entitled the GLK350 “Schwarz Edition” (schwarz means black in German).  This follows up the Mercedes B180 Northern Lights Black Limited Edition, another model made exclusively for Japanese consumers.

Mercedes-Benz GLK 350 4Matic Special Edition Schwarz

As for what you can expect from the GLK350 Schwarz Edition, highlights include  glossy obsidian exterior paint, 20-inch AMG 5 twin-spoke aluminum wheels (with obsidian highlights to match the exterior), and an interior clad in Artico leather and black ash wood trim.  Other unique elements include a radar safety package with brake assist, stainless steel foot pedals and foot boards, and a driver’s seat memory package to store seat settings.

If you want one, you’ll have to act quickly.  Only 100 GLK 350 Schwarz Editions are set for production, with pricing set at 6.84 million yen (approx $68,000).  You can see more of the Mercedes GLK 350 Schwarz Edition in the photo gallery below.

Daimler AG is providing two million euros as immediate aid for the victims of the earthquake and tsunami in Japan. The donation is intended to support the disaster relief and aid actions in the northeast of the country. Further activities will follow this initial immediate action, possibly including the provision of material supplies.

Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG: “The consequences of the earthquake in Japan are still hard to comprehend. This is all the more reason for us to demonstrate our active solidarity with the people affected by making this donation.”

Daimler has approximately 13,000 employees in Japan through its subsidiaries Mitsubishi Fuso Truck and Bus Corporation, Mercedes-Benz Japan, as well as Daimler Financial Services. In addition, Daimler has long-standing retail and cooperation partners in Japan, including Nissan. The donation is to be made available as financial support for the aid organizations on the spot. The final selection will take place in the next few days.