Jan Frodeno Wins the Ironman World Championship in Kona

With the support of Mercedes-Benz, Jan Frozen wins the 2019 Ironman World Championship in Kailua-Kona, Hawaii

He has already done it twice: in 2015 and 2016 Jan Frodeno won the Triathlon World Championship in Kailua-Kona on Big Island, Hawaii. Now the German top athlete and global Brand Ambassador for Mercedes-Benz has done it for a third time. Following a break due to injury in 2018 and an average performance because of back problems in 2017, the 38-year-old was in top form this year and relished the challenge: “The ‘Legend of Kona’ gets a triathlete’s heart racing”, said Jan Frodeno of competing. “I have an irrepressible urge to launch an all-out attack again here.”

This was not easy in view of the extreme conditions in which the participants have to swim 2.4, cycle 120 mile and run 26.2 miles on Hawaii. This is because tropical heat with temperatures over 30 degrees and extremely high humidity of 70 percent and above are typical during the triathlon in Hawaii. The competition is the ultimate heated battle by the time the athletes reach the final marathon stage on the black asphalted and shadeless Queen K . Highway.

Jan Frodeno;EQC Edition 1886: combined electrical consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0 g/km*

Jan Frodeno;EQC Edition 1886: combined electrical consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0 g/km*

Good preparation is everything

“Anyone wanting to win on Hawaii must undertake preparations that are as intensive as they are well balanced”, says Jan Frodeno. “Preparations like this have many facets. The inevitably harsh training, nutrition, mental aspects, as well as optimisation of the equipment and adapting to the heat – everything has to dovetail in the end.” For the German triathlete this targeted focus on the competition in Hawaii began shortly after his victory at the Triathlon European Championships in Frankfurt, which qualified him for Hawaii. Since then, in his adopted home of Girona he has completed an ambitious training programme, supported by his team and, of course, his family. This includes a partner which is reliable and energy-charged in equal measure: the EQC Edition 1886 (combined electrical consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0 g/km)[1]. Mercedes-Benz provided its global Brand Ambassador with the special edition of the premium electric SUV for the preparatory phase in Girona.

Perfect training partner

Jan Frodeno is putting the EQC Edition 1886 to intensive use in Girona. When he is not at the wheel himself, such as on his morning drive to the sea for swimming training, his physiotherapist accompanies him in it, mostly for cycling training. The EQC is impressive in all disciplines: the electric vehicle offers the familiar high comfort, the dynamism and the quality of a Mercedes-Benz with zero local CO2 emissions and a range of more than 450 kilometres, which makes it ideal for everyday use. Then there are the avant-garde aesthetics and a multitude of user-friendly services. The EQC thus marks Mercedes-Benz’s departure into a new era of electric mobility. So Jan Frodeno is more than pleased with his climate-friendly training partner: “I’ve been pleasantly surprised by the EQC. It offers unadulterated dynamism and driving pleasure with its brilliant acceleration. All this with a good conscience, because thanks to the two electric engines there are zero local CO2 emissions.” A further advantage from the athlete’s point of view is the lack of background noise. “The EQC is the perfect support vehicle – for instance, you don’t hear it at all when climbing a pass in the Pyrenees.  This means that nothing distracts me from my training and, above all, I can enjoy the landscape and the peace and quiet in the process.” Jan Frodeno has also been impressed by the many useful assistance systems and service functions of his emission-free companion. For example, alongside latest-generation driving assistance systems, the EQC Edition 1886 offers an extensive service package with maintenance service, a collect and return service, a vehicle warranty extension, an optimised navigation system and charging management system.

Canyon Speedmax CF 8.0 LTD

Canyon is disrupting the bike industry by cutting out the middlemen, and the benefit is a faster, better bike at a lower cost

IRONMAN. The sheer mention of it conjures up images of the greatest endurance athletes on the planet, a title given to those who complete a grueling 140+ mile race consisting of a 2.4 mile swim, a 112 bike ride and a 26.22 mile run. And it’s a title that can only be earned when you have absolute faith in the gear you’ve chosen to help you complete such an unparalleled endurance event.

Enter the Canyon Speedmax CF 8.0 LTD. Canyon’s a brand that’s noted tremendous success at the IRONMAN World Championship in Kona, with Mercedes brand ambassador Jan Frodeno riding Canyon when he took home two championship titles in 2015 and 2016 followed by Patrick Lange’s victories aboard a Canyon in 2017 and 2018.  That’s four IRONMAN World Championships the last four years, and Canyon’s Speedmax CF 8.0 LTD is the result of this race success, a mid-priced bike packed with technology and aerodynamic prowess at a price unrivaled in the industry.

Canyon’s business model is both simple and revolutionary: build insanely fast bikes, cut out the middlemen and sell/ship directly to riders.

Canyon’s business model is both simple and revolutionary: build insanely fast bikes, cut out the middlemen and sell/ship directly to riders. And it’s because of this streamlined model you can pick up the Canyon Speedmax CF 8.0 LTD for $5,500, despite a feature set typically relegated to much higher priced triathlon/time trial bikes. I’ve owned numerous triathlon bikes over the years from every top bike maker, and I can tell you hands down there’s no better value than what Canyon is putting out right now. You pick your bike on Canyon.com and they ship it straight to your door. You assemble and you’re ready to ride.

I already know what you’re thinking – a tri bike shipped straight to your door? What about shipping damage? What about setup? What about the fit? I’m going to detail my experience with my personal Canyon Speedmax CF 8.0 LTD to not only give you a better idea of what to expect, but also to show you how well Canyon has revolutionized the bike buying process.

CANYON SPEEDMAX CF 8.0 LTD

CANYON SPEEDMAX CF 8.0 LTD

Overview

The number one question is “Why did I pick the Canyon Speedmax CF 8.0 LTD?” And the answer is, I was looking for the fastest bike that offered me the most value for my money. With the Speedmax CF 8.0 LTD, you’re getting a bike based on the three-time Kona winning Canyon Speedmax CF SLX for $5,500. Built on a lightweight carbon fiber frame and Aeroblade Super Light (SL) fork, the technology stack is loaded. Some of the highlights include a Zipp 404 and 808 Firecrest wheelset, Shimano Ultegra DI2 front and rear derailleurs (11-speed), Shimano Ultegra DI2 brake levers, Shimano DI2 push button shifters, and Shimano Ultegra cranks. The bars and stem are both produced by Canyon with Profile 35A extensions, and the seat is a Fizik Mistica. Put it all together, and you’ve got a lightning quick IRONMAN-ready race rig for under $6,000.

For women, Canyon also makes a companion model dubbed the Canyon Speedmax CF WMN 8.0 LTD for the same price of $5,500.  From a technology standpoint it’s packed with an almost identical feature set as the non-women’s version including Zipp 303 and 808 Firecrest wheels and a Shimano Ultra Di2 groupset, but with an altered geometry and fit that offers a second option if you’re a female rider looking to fine-tune your performance and comfort.

SHIMANO DI2 2 BUTTON, 11S

Assembly

Question number two is “How’s the assembly? Is it overly difficult?” And the answer is that for anyone with basic mechanical skills, assembly is a breeze. With my Canyon Speedmax CF 8.0 LTD, it came shipped in Canyon’s superlative BikeGuard box, a reusable bike shipping box that keeps everything secure and protected during shipment.  The rear end comes completely assembled, simply adjust seat height and tighten, while front setup is simply installing the front wheel and attaching the aero bars to the stem (along with a few other minor tweaks). That’s it – no wiring, nothing difficult – and it’s ready to ride. And the best part is that every tool you need for assembly is included, including a torque wrench, and the instructions are perfectly clear and easy to follow, making assembly as simple as possible.

And on the topic of bike assembly, if you’re new to an IRONMAN (or any triathlon for that matter), it’s vital you either have or acquire a basic level of mechanical skills when it comes to your ride. Get yourself a quality bike toolkit (we love bike tools from Pedro’s) and get familiar with your tri-bike so you can fine-tune it for yourself. Mechanical breakdowns have the potential to end a race you’ve spent six months training for, so it’s best to be as familiar with your bike as possible.  The beauty of Canyon is that because you’re assembling the bike yourself, you’ll have a basic knowledge of how your bike is put together from day one, giving you a huge head start as to how to fix things if something goes wrong.

FIZIK MISTICA 5.5

FIZIK MISTICA 5.5

Fit

Question three you may have is “What about bike fit?” One of the things I love about the Canyon Speedmax CF 8.0 LTD is how easy it is to fine-tune the fit to your needs. If you’re new to triathlons you’re going to hear over and over the importance of having your bike professionally fit. And there’s certainly merit to that sentiment, especially for anyone attempting to win their age group and all professional racers, where every single second matters. On the flip side, I completed my first IRONMAN without a professional fitting, so I can tell you that a professional fitting isn’t always required. The beauty of training for the IRONMAN is that riding for an extended period reveals any flaws in your system. When you’re on a three hour ride, it’s easy to feel if something hurts or isn’t comfortable and make your own adjustments. And while perfect aero position for the full ride is what everyone wishes for, as an amateur, you’re better being a little more comfortable in a slightly less aero position than being more aero in a position you can’t hold the full ride.

I tell you all of this for a simple reason – I’m riding my Canyon Speedmax CF 8.0 LTD, and will compete in an IRONMAN riding it – without a professional fit. That’s how confident I am in how well I have it dialed in – the fit is superb. As with any bike, the Canyon can be taken to a local tri-bike fitment specialist if you’re concerned about fit, but after a few five hour rides I’ve got my Canyon dialed in perfectly to where I need it to be, both comfort and pace-wise, no special fitment required, and I’m confident everyone can do the same.

SHIMANO DI2 2 BUTTON, 11S

SHIMANO DI2 2 BUTTON, 11S

Ride Quality

“How well does it ride?” The answer is, phenomenally well.

And the final question is “How well does it ride?” And the answer is it rides phenomenally well. As with most things, speed usually comes at the expense of comfort. The fastest bikes aren’t the most comfortable, and the most comfortable bikes aren’t he fastest. The Canyon Speedmax CF 8.0 LTD straddles the edge of performance and comfort – offering an abundance of speed and superb power transfer but with enough comfort to keep you feeling good throughout your ride. This is paramount for me, because knowing I have a marathon to run at the end of my 112 mile ride, I need a bike that’s not only fast but also one that isn’t going to punish me by being overly stiff. And that’s exactly where the Speedmax CF 8.0 LTD sits – supremely fast with just the right amount of comfort. It’s agile when I need it to be, quick up the hills with no power loss if I have to stomp the pedals, and an all-around superb bike.  I’m happier riding my Canyon Speedmax more than any bike I’ve ridden before, which is about the highest praise I can give it.

ZIPP 404 | 808 FIRECREST CARBON CLINCHERS

ZIPP 404 | 808 FIRECREST CARBON CLINCHERS

Conclusion

Can a tri-bike shipped straight to your door deliver? The answer is unequivocally yes. Canyon is disrupting the bike industry by cutting out the middlemen, and the benefit is a faster, better bike at a lower cost. If you’re on the fence as to what your next triathlon/time trial bike should be, I highly recommend putting Canyon at the top of your list.

You can check out the Canyon Speedmax CF 8.0 LTD and the full range of Canyon bikes at the official Canyon.com website.

Ironman Jan Frodeno Talks Importance of Aerodynamics

"One thing is clear: the less energy I need the faster I can cycle."

Germany’s most successful triathlete, Ironman Jan Frodeno, is best described as a perfectionist who is always looking for the tiniest technical advantage that could save him time.  In the complex world of triathlon the cycling leg is by far the most dependent on optimum technique – in particular on the aerodynamics of both the cyclist and their bicycle. Dr Teddy Woll has also made this one of his main missions. However the Head of Aerodynamics at Mercedes-Benz is predominantly concerned about mobility that is as efficient as possible rather than world records or victories. A meeting in the state-of-the-art wind tunnel at Mercedes-Benz in Sindelfingen.

Olympic champion Jan Frodeno and Head of Aerodynamics Dr Teddy Woll. Aerodynamics: the most efficient route to efficiency

Olympic champion Jan Frodeno and Head of Aerodynamics Dr Teddy Woll. Aerodynamics: the most efficient route to efficiency

What is the significance of aerodynamics as far as you are concerned?

  • Jan Frodeno: Aerodynamics plays a really fundamental role in the central part of a long-distance triathlon, the 112 mile cycle ride. In particular at the World Championships in Hawaii we have to fight against strong gusts of wind as well as the wind resistance. This makes the issue especially complex. And you need to know that it’s not just the aerodynamics of the wheel that makes the difference, it’s the decisive interplay between the bike and its rider. Because the body causes around 80 percent of the contact surface for the wind. It’s definitely worth a few hours in the wind tunnel to find the ideal seat position.
  • Teddy Woll: Aerodynamics are an intelligent way of cutting fleet consumption and also help to close the gap between certified and actual consumption. As the wind resistance grows with the square of the speed, a cd value reduction brings advantages above all at a higher speed. An aerodynamic design is also so important because the vehicles’ frontal area is tending to increase: people are getting taller, the battery in electric vehicles needs space and lots of customers prefer an SUV. We are all the prouder that in the new compact cars we have managed for the first time to cut the cd figure yet again and also made the frontal area smaller, in spite of wider wheels and more space in the vehicle.
Olympic champion Jan Frodeno and Head of Aerodynamics Dr Teddy Woll. Aerodynamics: the most efficient route to efficiency

Olympic champion Jan Frodeno and Head of Aerodynamics Dr Teddy Woll. Aerodynamics: the most efficient route to efficiency

When it comes to the aerodynamics of the bicycle or car, what kind of ballpark figures are we talking about?

  • Frodeno: Anyone out for a leisurely ride on a touring bike has a Cd value of around 0.7 m². A mountain biker has about 0.6 m², a racing biker 0.5 m². With me – in combination with a helmet, the pre-determined seat position and an aerodynamically optimised bike – a Cd figure of 0.21 m² was measured. So anyone riding a Dutch bike has to overcome three times the resistance, and at as much as nine times the resistance at twice the speed!
  • Woll: Our best is currently the A-Class Saloon. With a cd value of 0.22 it achieves the current world record amongst series vehicles and has a frontal area of around 2.19 m². This adds up to a drag coefficient of 0.49 m². Two people in an A-Class are therefore much more aerodynamic then two racing bike riders – despite triple the frontal area.
Olympic champion Jan Frodeno and Head of Aerodynamics Dr Teddy Woll. Aerodynamics: the most efficient route to efficiency

Olympic champion Jan Frodeno and Head of Aerodynamics Dr Teddy Woll. Aerodynamics: the most efficient route to efficiency

Is it possible to put the benefit of better aerodynamics in figures?

  • Frodeno: As the external circumstances are permanently changing, it is so difficult to quantify it in absolute terms. But one thing is clear: the less energy I need the faster I can cycle – or I can save energy for the marathon to come. So we cyclists measure aerodynamics in watts – the power we have to generate in order to overcome the wind resistance – or how many watts we can save at a target speed of, say, 45 km/h.
  • Woll: If it is possible to cut the cd figure by one hundredth, so for example 0.24 to 0.23, the fuel consumption in the customer average falls by one tenth of a litre, at a motorway speed of 140 km/h by approx. 0.2 litres per 100 kilometres or 5 grams of CO2 per kilometre. Today there is no measure that cuts this much consumption at such low costs. To achieve the same saving with lightweight-construction measures in real traffic we would have to reduce the weight of our cars by at least 50 kilograms, and at a motorway speed of 140 by as much as 200 kg.
Olympic champion Jan Frodeno and Head of Aerodynamics Dr Teddy Woll. Aerodynamics: the most efficient route to efficiency

CLA im Windkanal mit Jan Frodeno
CLA im Windkanal mit Jan Frodeno

What improvement have you achieved in the course of your career?

  • Frodeno: In the last few years we have concentrated on working on the bike itself with my bike partner Canyon and we have improved the handlebars and the cockpit. We also tinkered with my seat position and developed a new helmet too. This all resulted in successes. But you also always have to keep an eye on the biomechanics. Because you also have to put power on the pedal too and above all in an Ironman you have to be able to stay in the seat position for 4 hours. It doesn’t help one bit if you save 10 W of air resistance in the wind tunnel but the position is then so “uncomfortable” that your performance decreases by 20 W or you can’t run properly afterwards. Finding this balance and the perfect point between aerodynamics and biomechanics is our biggest challenge.
  • Woll: We also have a conflict of interests with different demands when it comes to a vehicle – that’s why not every model is always more aerodynamic than its predecessor. But generally speaking we have made huge progress in the last few years. One spectacular example is the leap the SUVs have made, from the first M-Class with cd 0.40 to the new GLE, which achieves a new best cd figure in the segment, 0.29. In this period the saloons have clocked up an improvement of some 20 percent. In recent years we have made great progress thanks to the digitisation of the development process, as calculations are very much faster and much more refined. Digital vehicle models nowadays have over 100 million cells, and can produce results overnight with a precision of over 99 percent. Not that long ago, this same simulation would have taken 6 months and would have been very imprecise. Then there is the fact that today we collaborate very well with our colleagues from Design and we have developed a huge mutual understanding. And it certainly makes us proud that we are setting the trend for the entire car industry in this field.
Olympic champion Jan Frodeno and Head of Aerodynamics Dr Teddy Woll. Aerodynamics: the most efficient route to efficiency

CLA im Windkanal mit Jan Frodeno
CLA im Windkanal mit Jan Frodeno

And where are the improvements taking place?

  • Frodeno: Take a look at my current racing bike. My partners at Canyon really took care of every last detail. For instance, my Speedmax CF SLX has a tailor-made cockpit: in order to keep the frontal area as small as possible Canyon milled a special attachment that sits in the centre of the stem. And Continental made me a special tyre with the low rolling resistance of the GrandPrix TT and the reduce wind resistance of the GrandPrix 4000 S2: through the profile in the tread the wind dissipates faster, which saves one to two W compared with the smooth tread of the TT.
  • Woll: This encompasses three areas – the air flow through the engine compartment, the air flow around and within the front wheels, and the underbody. These measures include, for example, the latest generation of active radiator shutters, a complex interplay between 3D wheel spoilers, slotted wheel arch liners and aero wheels, fully trimmed underbodies and also the active level control system on some vehicles. But we take a close look at every nook and cranny of the vehicle, from the front apron with all its edges and apertures to the small spoiler lips in the lenses of the tail lights, to perfect the breakaway of the air flow at the rear.

Will the development then continue or has the end of the road been reached?

  • Frodeno: Development is always ongoing as long as weirdos like me are so obsessed with every detail. If you want to win you have to be better than the rest. And this means that if you stand still you fall behind. We constantly have to learn, measure, buy, develop – and start all over again.
  • Woll: And that is precisely our attitude too. Our company motto “The best or nothing” amounts to the same thing. Of course we are gradually approaching an asymptotic limit if we do not dramatically change the appearance of our cars, e.g. by making them much longer and sleeker, and equipping them with slim rear ends and narrow wheels. Fortunately, however, we can always still find details where improvements are possible — both in the wind tunnel and, increasingly often, on the computer. After all, aerodynamics is the most efficient way to even more efficiency.

In conversation

Jan Frodeno (37) was the first triathlete to win both Olympic gold (Peking 2008) and the Ironman World Championship title in Hawaii (2015, 2016). He is Germany’s most successful triathlete and also a legend worldwide. Since July 2016 he has held the record for the best time in the world, 7:35:39 hours for a long-distance triathlon, which he set at Challenge Roth.

Dr-Ing Teddy Woll (56) studied business engineering sciences, specialising in electrical engineering at the TU Darmstadt. His doctorate was on the topic of “Measurement of intraocular pressure with a closed eyelid” and in parallel, with the Akasol he developed solar-powered and light electric vehicles, which achieved successes such as winning the Tour de Sol three times. After two years at smart Woll moved to Advance Development at Daimler AG in 1996 and since 1999 he has headed the Aerodynamics and Wind tunnels department.

The aeroacoustic wind tunnel: measurements up to 265 km/h

With its “large wind tunnel” in Stuttgart-Untertürkheim – the first measurement was recorded 75 years ago, on 5 February 1943 – Mercedes-Benz was the first automotive manufacturer to have its own wind tunnel. The new aeroacoustic wind tunnel at the development centre in Sindelfingen, which commenced operation in September 2013, once again put the company at the forefront of aerodynamic testing. The wind tunnel follows the so-called Göttingen design, whereby the air is redirected to the blower after the measuring section and then re-accelerated to 265 km/h. Before the air accelerated by the blower reaches the measuring section, via a nozzle system that encompasses 28 sq m, it must be straightened and smoothed to eliminate unwanted turbulence and eddies. This is done using rectifiers and sieves. Extensive noise insulation measures are integrated to allow use as an acoustic tunnel where interior and exterior wind noise can be measured for the relevant test vehicle. Even at 140 km/h the air flowing through the measuring section is therefore as quiet as a whisper.

The centrepiece of the 19-metre-long measuring section in the wind tunnel is the roughly 90-ton conveyor belt/balance system with a turntable. Five separate belt conveyors simulate the road, whose movement relative to the vehicle influences the air flow in particular on the underbody. The conveyor belt/balance system is integrated into a turntable with a diameter of twelve metres, which means that the test vehicles can also be subjected to an angled flow of air in order to simulate cross-winds.

The aerodynamics world champion from Mercedes-Benz: A-Class Saloon

Fresh wind for saving fuel: for three decades now, the aerodynamics engineers at Mercedes-Benz have been setting one record after another. The world record for series production vehicles is currently held by the new A-Class Saloon with a cd value of 0.22 and a drag of less than 0.49 m2. It thus defends the original world record set by the CLA Coupé, the new model of which achieves 0.23 cd, still an outstandingly good figure.

The good aerodynamic properties make a key contribution to low fuel consumption under everyday conditions. The A-Class Saloon was improved down to the smallest detail by a multiplicity of computation loops, CAE simulations (computer-aided engineering) and measurements in the wind tunnel in Sindelfingen. In addition to the outstanding exterior shape, there are many small measures that led to the new record: a sophisticated reduction of the frontal area despite significantly improved interior comfort dimensions, an extensive sealing concept (such as the sealing of the headlamp surroundings) as well as almost complete panelling of the underbody, which includes the engine bay, main floorpan, parts of the rear axle and the diffuser.

The front and rear wheel spoilers were optimised specifically to route the air around the wheels as efficiently as possible. The rims and tyres also underwent aerodynamic fine-tuning. Depending on the market, an optional two-part shutter system behind the radiator grille is available, which minimises the airflow through the engine bay.

The A-Class Saloon was launch at the end of 2018. The four-door notchback has the wheelbase of the hatchback (2729 millimetres) as well as the proportions of a dynamic and yet compact saloon with short overhangs at front and rear. It is at the top of its segment with regard to rear headroom. In addition, the saloon model has the familiar A-Class virtues. These include modern, efficient engines, a high level of safety thanks to state-of-the-art driving assistance systems with S-Class functions, and the intuitively operated and learning MBUX – Mercedes-Benz User Experience infotainment system.

The New Mercedes-Benz GLE Features Ironman Champion Jan Frodeno

The market launch of the new Mercedes-Benz GLE is accompanied by an international communications campaign

The market launch of the new Mercedes-Benz GLE is accompanied by an international communications campaign. At the heart of the campaign is the nearly five-minute film “In the long run”. It shows a modern family story about a strong woman and mother who is training hard for her dream: taking part in her first ever triathlon. With support from her husband she fights to the limit of her physical and mental capabilities and finally manages to participate in the race. But despite all this success there is an event from her past which is always with her like a dark shadow. The film reveals what this is. The Olympic triathlon champion and two-time winner of Ironman Hawaii, Mercedes-Benz Brand Ambassador Jan Frodeno, has a guest appearance.

From 3 December 2018 “In the long run” will be available on YouTube. The talented Swedish film maker Niclas Larsson directed the film, and Oscar winner Linus Sandgren was behind the camera. Filming took place in Austria. The title track “Cold Little Heart” was composed by the British soul singer Michael Kiwanuka and is taken from his album “Love & Hate”. In addition to the long version, 30-seconders are also being used on TV as ads. Different cut variants can also be seen on social media.

“The GLE campaign is going live on air today, on the “ International Day of People with Disabilities”. In a short film Mercedes-Benz tells an authentic and emotional story depicting various aspects of strength. Far removed from a typical SUV ad, we are showcasing the GLE as a modern family car and strong companion in all circumstances”, says Natanael Sijanta, Head of Marketing Communication Mercedes-Benz Cars. “As a responsible, approachable brand we are using the GLE campaign to present our new premium SUV with all its’ strengths – and at the same time we want to send out a powerful message on inclusion in everyday life.”

The campaign: the GLE campaign is the first element in the new overarching communication strategy for the Mercedes-Benz SUVs. With the claim “All kind of strength” it focusses on human characteristics which match the respective SUV model. A new element of the campaign is also the cross-media approach. The visual worlds produced unfold their charm in all formats and serve the markets’ specific requirements.

Further features of the campaign: the campaign is complemented by a web special and a series of print motifs.

The print motifs show the GLE on a road trip in realistic situations. The focus is on various features and their authentic use. The motifs were photographed by Uwe Düttmann. The award-winning photographer has been working for Mercedes-Benz for years and has also accompanied among others national and international productions like Stern, Rolling Stone, Vogue and Elle magazine.

Credits: the idea and concept for and implementation of the campaign were devised by antoni garage, the European creative lead agency for Mercedes-Benz.

The new GLE: The new Mercedes-Benz GLE is not only exceptionally dynamic and more comfortable on the road, it is also more competent off the beaten track than ever before. Its exterior design exudes strength and charisma and at the same time sets a new aerodynamic best in its segment with a cd value from 0.29. The interior is even more spacious, the second row of seats is electrically adjustable as an option and a third seat row is available on request. The GLE impresses with innovations such as E-ACTIVE BODY CONTROL. The fully networked hydropneumatic active suspension on a 48 V basis is available for the first time in combination with the air suspension, also newly developed. The new driver assistance systems further increase the level of active safety. The infotainment system has larger screens, and optionally comes with a full-colour head-up display with a resolution of 720 x 240 pixels and the MBUX interior assistant, which can recognise hand and arm movements and supports the driver’s and front passenger’s operating intentions.

The GLE is also more capable off-road than ever: available for the first time for models with six and eight-cylinder engines and the plug-in hybrid, fully variable all-wheel drive (Torque on Demand, TonD) controls the torque distribution between the front and rear axle from 0‑100 % depending on the selected driving mode. The new Mercedes-Benz GLE will be launched with two engine line-ups and will be delivered to customers from the beginning of 2019.

Diversity and inclusion at Daimler and Mercedes-Benz

The company very consciously values the differences in employees and uses their variety of experiences, perspectives and expertise. People with restrictions are an important part of the teams and firmly integrated into the staff membership. Every employee has special skills which she/he uses successfully in the company. In total there are currently more than 9,800 severely handicapped employees at Daimler in Germany.

 

Jan Frodeno Ready to Compete in World’s Toughest Ironman with Mercedes-Benz at His Side

Jan Frodeno will be joined at Ironman Hawaii 2017 by three other Mercedes-Benz brand ambassadors: Sebastian Kienle, Daniela Ryf and Anja Beranek

He has already won it twice. On October 14, top triathlete and Mercedes-Benz brand ambassador Jan Frodeno competes for the fourth time in the world’s toughest Ironman in Kailua-Kona in Hawaii. Mercedes-Benz was at his side during his preparations.

Profi-Triathlet und Mercedes-Benz Vans Markenbotschafter Sebastian Kienle bereitet sich mit der V-Klasse auf den Ironman Hawaii vor
Professional triathlete and Mercedes-Benz Vans brand ambassador Sebastian Kienle is preparing for the Ironman world championship in Hawaii with the V-Class

Profi-Triathletin und Mercedes-Benz Vans Markenbotschafterin Daniela Ryf bereitet sich mit der V-Klasse auf den Ironman Hawaii vor
Professional triathlete and Mercedes-Benz Vans brand ambassador Daniela Ryf is preparing for the Ironman world championship in Hawaii with the V-Class

Profi-Triathletin und Mercedes-Benz Vans Markenbotschafterin Anja Beranek bereitet sich mit dem Marco Polo auf den Ironman Hawaii vor
Professional triathlete and Mercedes-Benz Vans brand ambassador Anja Beranek is preparing for the Ironman world championship in Hawaii with the Marco Polo

Mercedes-Benz begleitete Triathlon-Weltmeister Jan Frodeno
Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz begleitete Triathlon-Weltmeister Jan Frodeno
Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz begleitete Triathlon-Weltmeister Jan Frodeno
Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz begleitete Triathlon-Weltmeister Jan Frodeno
Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz begleitete Triathlon-Weltmeister Jan Frodeno
Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz begleitete Triathlon-Weltmeister Jan Frodeno
Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz begleitete Triathlon-Weltmeister Jan Frodeno
Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

Mercedes-Benz accompanies World Triathlon Champion Jan Frodeno

The annual contest in Hawaii is the world championship over the Ironman distance and ranks as the toughest competition of them all. The reasons lie in the extreme climatic and geographical conditions: strong winds, intense sunshine, heat and around 1500 metres cumulative elevation gain make the competition, made up of 3.8 kilometres of swimming, 180 kilometres of cycling and 42.195 kilometres of running, the ultimate sporting event. “The worst bit is the final kilometres of running to the finishing line,” says Jan Frodeno. “By then, you’ve already got many hours of competition behind you, with all the highs and lows. And it is the one who can handle the low points best who will end up the winner. So what ultimately decides on victory or defeat is mental toughness.” And Jan Frodeno has plenty of that to add to his physical prowess. This combination has already brought him two victories in the Ironman Hawaii – in 2015 and 2016, he was able to go back home as world champion. Now, following a strong start to the season, he aims to win for the third time and will again compete on 14 October in Kailua-Kona on Big Island.

Fascinating insights

Those who are interested can now experience how he prepares for this challenge: on behalf of Mercedes-Benz, a team of film-makers and photographers has accompanied Jan Frodeno during training in Hawaii. The resulting photos and videos provide insights into the world of the triathlete: viewers can accompany Jan Frodeno on his training in the water, on the bicycle and in running shoes. They get to know the most difficult sections of the circuit, thus becoming immersed in the fascination of the Hawaii triathlon. Jan Frodeno also talks about how he motivates himself to constantly go beyond his own limits, gives insights into his training and nutrition schedules and outlines his strategy for a third victory in the contest.

Reliable partner

Jan Frodeno has been associated with the brand with the star as a global brand ambassador since July 2016. While preparing for the competition, he relies on the Mercedes-Benz GLC 300, which is a reliable partner both on- and off-road. Jan Frodeno’s support team drive him to the starting points in the vehicle, accompany him on his training units and take care of his water and energy needs while out on the road. “Mercedes-Benz stands for sporting spirit, perfection and supreme performance. The same attributes are essential for a triathlete,” says Jan Frodeno.

Strong fellow-contestants

Jan Frodeno will be joined at Ironman Hawaii 2017 by three other Mercedes-Benz brand ambassadors: starting in the men’s competition is Sebastian Kienle, reigning European champion and world champion in 2014. Taking part in the women’s contest are Daniela Ryf from Switzerland, Ironman Hawaii winner in 2016 and favourite for the 2017 world title, as well as Anja Beranek, who finished last year’s Ironman Hawaii as Germany’s best female athlete. As part of its triathlon involvement, Mercedes-Benz Vans supports these sports-people with V-Class and Marco Polo vehicles on their training and in competitions. The Media Site also contains photos and videos on Sebastian Kienle, Daniela Ryf and Anja Beranek. Mercedes-Benz wishes all the brand ambassadors a fair, sporting contest and good luck.

Mercedes-Benz Sponsors Ironman Sebastian Kienle

Sebastian Kienle, IRONMAN World Champion, plans to fight his way back to the top with a Scott Bike and Mercedes-Benz Vans as a partner.

Mercedes-Benz Vans is expanding its triathlon sponsorship: while the partnership with triathlon professional Sebastian Kienle is being continued, female triathletes, among them IRONMAN winner Anja Beranek, are being sponsored for the first time. Mercedes-Benz is also continuing its support for TEAM SPORT FOR GOOD, and extending its sponsorship agreement for the IRONMAN European Tour races.

“We have been involved in triathlon since 2014, with the aim of a lasting commitment which we are continuing to expand this year”, says Nicolai Berger, Head of Marketing Communication and Product Information Mercedes-Benz Vans. “Sport and active recreational activities not only play an important role for the triathletes themselves, but also for those close to them, i.e. their families and fans. This is precisely where our products fit perfectly, as they provide space and variability – whether transporting equipment or friends.”

In 2016 Mercedes-Benz Vans is sponsoring female IRONMAN athletes, among them German IRONMAN winner Anja Beranek

In 2016 Mercedes-Benz Vans is also sponsoring female triathletes. Among them Anja Beranek, twice winner of the IRONMAN in 2015, who from now on attends training sessions and competitions in a compact Marco Polo camper van as a new brand ambassador.
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“The Marco Polo is a source of energy for me when training and in competitions. My drinks and snacks stay fresh in the refrigerator, I can make a nice, hot cup of coffee on the gas stove, and the comfortable roof bed even allows me to have a power nap when I want,” says Anja Beranek about her new companion.

Apart from Anja Beranek, the two top-class triathletes Åsa Lundström and Kaisa Lehtonen are now likewise representing the Mercedes-Benz brand.

Mercedes-Benz Vans is continuing its partnership with Sebastian Kienle

With the V-Class, Mercedes-Benz Vans is continuing its partnership with European championship runner-up Sebastian Kienle in 2016. Kienle is one of Germany’s most successful triathletes. In 2014 he won the IRONMAN world championship in Hawaii, and in the European championship last year he achieved second place behind Jan Frodeno. So 2016 is to be the year of revenge for Kienle. His goal is to regain the top position.

“I am highly motivated at the start of the new season, and my clear aim is to bring the best out of me. I am very pleased that Mercedes-Benz Vans is continuing to support me with a V-Class”, says Sebastian Kienle about the partnership.

Supported by Mercedes-Benz, TEAM SPORT FOR GOOD is starting the season with a new international team

This year too, TEAM SPORT FOR GOOD is being sponsored by Mercedes-Benz as part of its commitment to triathlon. On behalf of the Laureus Sport for Good foundation, the team collects money which is used to support worldwide social sports projects for children and adolescents. The three German triathlon professionals Timo Bracht, Horst Reichel and Julian Beuchert were already members of the team last year, and in 2016 they are reinforced by Kaisa Lehtonen from Finland and American-born Darby Thomas. This season TEAM SPORT FOR GOOD is also represented by Mercedes DTM driver Daniel Juncadella from Spain and the German DTM legend Manuel Reuter.

Mercedes-Benz Vans is extending its partnership with the IRONMAN European Tour by two years

Mercedes-Benz Vans has already been a partner of the IRONMAN European Tour since 2014. As in the previous years, V-Class vehicles are on hand in 2016 to provide support and shuttle services during competitions. This year Mercedes-Benz Vans is also represented at twelve IRONMAN events with a variety of communication and activation projects. One of them is the IRONMAN European Championship in Frankfurt – the highlight of the European season – held on 3 July.

“The Mercedes-Benz and IRONMAN brands stand for exceptional performance, respect for tradition and endurance. We are very proud that Mercedes-Benz is placing its confidence in us for a further two years. Our experiences over the last years have shown this to be a partnership with full commitment by both parties. We are all the more pleased that we are able to strengthen it further in 2016”, says Hans-Peter Zurbrügg, Managing Director of IRONMAN Europe, Middle East and Africa (EMEA).

Ironman Gear: Our Picks for the Gear to Get You Through the World’s Most Difficult Race

Here's a look at the gear I'm using to get ready for my first ever Ironman competition.

For anyone that watched the Ironman World Championship in Kona over the weekend, or for those of you who’ve followed our coverage of Mercedes-Benz and their vehicle sponsorship of Ironman Europe, you’ve likely questioned whether or not you yourself have the fortitude to complete such a daunting task.  Here at eMercedesBenz several staff members have talked about it, and I myself took the daring leap and signed up for my very first Ironman. If you’re unfamiliar with the Ironman, it’s considered one of the world’s most difficult races, spanning a total of 140.6 total miles, and broken down into 2.4 miles of swimming, 112 miles of biking and 26.2 miles of running.  Endure the pain and complete the race, and you can forever consider yourself to be among the most elite endurance athletes.

Over the next few months, I’m going to be covering the gear that I personally am using to get ready for the Ironman.  It’s gear that applies not only to those competing in the Ironman, but also to anyone with a passion for swimming, running and biking.  Below is a sneak peek at a few of the brands and products that I’m going to be featuring, so stay tuned for more comprehensive looks at this gear and more.

Specialized SHIV Pro Race

Specialized SHIV Pro Race

Specialized Shiv Pro-Race

My weapon of choice for the biking portion of the Ironman, the Shiv Pro Race is one of the fastest bikes on the planet, delivering the perfect blend of stealthy power, drag-defying aerodynamics, and tailored fit options.  I’m customizing it with a wealth of other gear (some of which you can see below), to ensure I’m maximizing my efficiency and technique.

Tacx i-Genius Multiplayer

Tacx i-Genius Multiplayer

Tacx iGenius Multiplayer

How do you train for an Ironman in the dead of winter?  With an indoor trainer.  My choice?  The Tacx iGenius Multiplayer.  Tacx has become a household name for cyclists all over the world for the simple fact that the Tacx trainer allows you to improve your power and fitness regardless of where you live and what the weather is like outside. The iGenius Multiplayer lets you accurately tackle grades up to 20% and simulate courses around the world without ever leaving your home. No matter what distance race you’re training for, this will ensure you’re ready.  Want more incentive?  Sebastian Kienle rides one, and did I mention he just took the top spot at the Kona Ironman?

fi'zi:k Tritone 6.5

fi’zi:k Tritone 6.5

Fi’zi:k Saddles

Comfort is key when long distance riding, and you don’t get better than fi’zi:k saddles.  fi’zi:k is a racing brand that represents beauty, speed, passion and freedom for those who savor the feeling of competition, and and they also make the ultimate saddle for triathlons.  Its shape allows for the best aereodynamic performance with the perfect blend of maximum riding comfort.

SRM Training System

SRM Training System

SRM Training System

One of the biggest advantages you can have while training and completing an Ironman or long distance cycling race is a power meter, and there are a lot of options out there. The very best choice when training with power? SRM.  First Patented in 1987, the SRM PowerMeter gave the cycling world one of its greatest innovations for performance based training tools. Training by the metric of power allows for cyclists to have truly objective data based on their performance, rather than rely on heart rate, speed and perceived exertion.  It’s the easiest and most complete way to monitor each and every pedal stroke, and a must for anyone seriously competing in a competitive cycling event.

ROKA Maverick Pro

ROKA Maverick Pro

Roka Maverick Wetsuits

Forget what you know about wetsuits, ROKA westuis are unlike any others.  They’re designed to make you faster in the water by keeping your body in the perfect position while still allowing proper arm rotation.   The top of the ROKA line – the Maverick Pro – notes a completely revolutionary design.  It’s formed out of the world’s best neoprene that’s thinner over your shoulder and back area for ultimate flexibility, but it’s thicker in the core and legs for the perfect level of stability.   There’s nothing like like the ROKA Maverick Pro on the market, and it’s the wetsuit I’ll be wearing in next year’s Ironman.

While I’ve given you a glimpse at a few of the brands we’ll be featuring, there’s plenty more to come as well.  Stay tuned as I’ll also be discussing my picks for pedals, shoes, helmets, glasses, goggles and more.