It’s rare to visit a place where you can feel a tangible magic upon entering.  A place that as you arrive, inexplicably clutches you in its enchanting grip, its vast nature leaving you awe struck as you’re enveloped by its beauty.  And yet that’s exactly what Les Bordes is, a mesmerizing escape in the heart of France’s Loire Valley that is both magical and exquisite – masterfully nestled amongst 1,400 acres of unspoiled Sologne Forest – and boasting what is now one of the top golfing destinations in Europe.

It’s no secret that you can find golf courses and private clubs all across France, but you’ll be hard pressed to find one that can rival the character and exclusiveness of Les Bordes.  Boasting not one but two of the most superlative 18-hole courses in the world along with a 10-hole short course, Les Bordes is a golfing destination unmatched in its uniqueness and contrast, a compelling blend of the old and new.  And if you are one of the lucky few in the world to enter through Les Bordes’ gates, you will find a club that transcends even the most seasoned golfer’s expectations.

Les Bordes Golf Club

Les Bordes History

Despite its immense size and understated grandeur, the history of Les Bordes, as it’s known today, is a relatively modern one, the brainchild of Baron Marcel Bich, better known for his role as founder of Bic pens and razors.  Originally acquired as a hunting retreat by Baron Bich, the business magnate envisioned a golf course that would allow French golfers to compete on an international level. Together with business partner Mr. Yoshiaki Sakurai, the two enlisted world-renowned architect Robert Von Hagge to design what would come to be known today as the Old Course, a captivatingly beautiful yet disarmingly difficult 18-hole course that has since become known as one of Europe’s masterpieces.

Today, under new ownership and a re-imagined master plan, Les Bordes is in the midst of a rebirth, benefitting from the completion of a two year construction project that included the addition of a second 18-hole golf course designed by acclaimed architect Gil Hanse as well as a new 10-hole short course.  And while the expanded golf offerings alone are enough to write the next chapter in Les Bordes’ illustrious story, they’re only the beginning.  The rebirth of Les Bordes is no longer just about golf, it’s about creating an exclusive, enchanting destination for members, their families and eventually guests through a number of new developments, including a series of residences, a luxury hotel and spa, and a wealth of activities centered around the entire family.  Ultimately, Les Bordes is transforming itself into an all-inclusive luxury destination for the most discerning buyers while still managing to offer one of the greatest golfing experiences in the world.

Les Bordes Golf

Les Bordes Golf Club

The heart of Les Bordes is undeniably golf, and the past two years have led to the most expansive, ambitious expansion in the club’s history.  To re-imagine the golfing experience offered to its elite members, Les Bordes enlisted famed American architect Gil Hanse, whose achievements include designing the 2016 Rio Olympic Course along with the world top-100 courses Castle Stuart and Ohoopee Match Club. As if that isn’t enough, he’s also the designer responsible for restoration work that includes 3 of the next 4 U.S. Open venues:  Winged Foot, The Country Club and The Los Angeles Country Club.

A global leader in course design, Hanse created a new 18-hole course in striking contrast to Les Bordes’ Old Course.  Whereas the Old Course is known for its target oriented approach and its stunning use of water throughout the course – with original architect Robert Von Hagge favoring a style played through the air – the New Course, as it’s called, requires much more intelligent ground use.  As you’ll quickly discover, the ability to shape and control your ball across the playing surfaces is essential to your success.  The New Course measures 7,391 yard yards from the back tees, but plays shorter due to its firm base, while formidable bunkers and stunning green complexes are centerpieces of Hanse’s design.

Les Bordes New Course by Gil Hanse

One of the things I found most striking about the new course is its integration into the natural environment, which has a sand base and tends to be more exposed and rolling than the more forested, clay-based Old Course.  Blending beautifully with nature, fairways transition seamlessly to natural vegetation and trees, and you’ll find ample use of heather and broom throughout the course with vistas framed by century old pine, chestnut, oak and birch trees. There’s more than 250,000 heather bushes used throughout the New Course, part of Les Bordes’ vision of creating a more sustainable golf experience and reducing the need for chemical usage.  In addition to the New Course, Hanse was also enlisted to design a 10-hole short course, known simply as the Wild Piglet, which following completion has already been ranked one of the top 25 par-3 courses in the world and the perfect way to end your day.

While I’m not going to go into a course review on Les Bordes in this article, there’s a wealth of golfing specific publications that have already done so, I’ll say simply this:  the complexity and contrasting styles between the Old and New Courses is nothing short of remarkable, and should you find yourself among the fortunate few invited to become a member, you will partake in what can only be described as one of the most unique and exciting golf experiences in the world.  And the reviewers agree – the Old Course is consistently ranked among the top three courses in Europe, while Golf Magazine just ranked the New Course among the Top 100 courses in the world, despite the course opening just this summer and despite competing against more than 575,000 other courses across the globe.

Les Bordes Clubhouse and Lakeside Cabins

The re-imagining of Les Bordes begins with golf, but an ambitious expansion to both transform existing spaces and launch a new residential development is well underway.  At the helm of development is London based architects Michaelis Boyd, known for their designs of Soho House in LA, Berlin and Oxfordshire as well as the Groucho member’s club in London.  For Golf Club members, two of the key projects already completed by Michaelis Boyd are the Clubhouse and 24 lakeside member cabins.  When you’re not golfing, the Clubhouse is in many ways the heart of the Golf Club, offering members an intimate space to relax, enjoy meals throughout the day, or savor a drink at the bar.

Les Bordes Clubhouse

Architecturally speaking, Michaelis Boyd masterfully kept the soul of the Clubhouse intact, maintaining the exposed hand hewn timber framing, original limestone flooring and stone fireplace; but through the addition of expansive Crittall-style external doors, brass latticed chandeliers and deep teal walls, managed to create a light filled, inviting space by day and a luxurious, sumptuously lit room by night.  It’s the perfect space to relax after a day of golf, and the restaurant and private dining area offers members a seasonal à la carte menu, while the fully stocked bar offers a vast assortment of Loire Valley wines in addition to an expansive selection of standard drink fare.  When weather permits, an outdoor terrace provides a stunning view of the golf course while al fresco dining, and future plans for the Clubhouse include a lounge and games room, new changing facilities, sports bar and a golf simulator.

Les Bordes Cabin

Following in the footsteps of the Clubhouse, the 24 lakeside cabins share a similarly luxurious aesthetic, with ceilings being heightened to create a greater sense of space, natural materials like oak floors and Carrera marble helping create a calming, harmonious palette, and rich additions like velvet upholstered furniture and opulent chandeliers adding just the right amount of boldness to the design.  The cabins, paired with the Clubhouse, offer Golf Club Members a supremely comfortable, inviting space during their stay, and architecturally Michaelis Boyd  has created what can only be described as the perfect accompaniment to the beautifully designed golf courses.

Cour du Baron Residences

While redesigning the Clubhouse and lakeside cabins was ambitious enough, Michaelis Boyd and interior design company Morpheus & Co. were also tasked with launching the first phase of residential development at Les Bordes, known as the Cour du Baron residences, open to purchase for both Golf Club members and non-members.  With phase one comprised of 45 single family homes, the designs take inspiration from the historic priory and agricultural buildings spread throughout the Les Bordes estate.

As is the case with the Clubhouse, Michaelis Boyd imagined spaces that retain original features, such as weathered stonework and clay roof tiles, dramatic high ceilings, exposed beams and rustic limestone flooring, while still managing to add contemporary elements with a focus on light and nature.  Each design feels airy and light, and each boasts an extensive outdoor area seamlessly blending into the surrounding woodland.

Les Bordes Cour du Baron Classic Cream

There’s three different design options for each floor-plan, which range in size from three to seven bedrooms and 180 – 580 sq. meters.  The traditional style uses local stone available in 3 different colors, tiled roofs, stone detailing, painted timber doors and windows, traditionally proportioned roof pitches and dormer windows, while inside, exposed rafters provide a touch of softness and a Gallic flavor to the living spaces.

The contemporary style feature timber clad, gabled structures inspired by local agricultural buildings. Slimline metal windows and standing-seam zinc roofs give a clean and contemporary accent to the modern barn vernacular, while exposed pitched ceilings internally and expansive corner windows add drama.  The Classical style features a mix of local stone and timber cladding, also available in one of three colors. Exposed rafters lend a countryside feeling to the living spaces, with generous windows creating an openness that connects the interiors to nature.

Inside, Morpheus & Co. were tasked with creating a variety of bespoke furniture collections to blend with the aforementioned styles.  The result is Morpheus & Co.’s Cour du Baron furniture collection, which beautifully blends timeless design with livability, comfort and inspiration, and again seeking to immerse owners into their surrounding environment, whether inside or out.

For golfers looking for a home that truly blends the sport of golf, a mindful connection to nature and the serenity of thoughtfully designed architecture, Les Bordes is without equal.  But even for those of you who aren’t members of Les Bordes Golf Club, as I’ll discuss next, Les Bordes is still a compelling choice for those seeking a peaceful, restorative home in the heart of the Loire Valley.

Les Bordes Activities

As already noted, Les Bordes is located only 90 minutes from the heart of Paris in the heart of the UNESCO world heritage region Loire Valley, an area known globally for its beautiful landscape, opulent chateaux, fine wines and quaint medieval towns.  Venturing out of Les Bordes will present you with a seemingly endless array of activities, whether its exploring the absolutely stunning Château de Chambord, a sunset wine tasting on the Loire River, or exploring nearby Orléans, the city saved from English siege by Joan of Arc in 1429.

Château de Chambord

Inside the Les Bordes estate, however, a wealth of activities have either been completed or are in the process of construction, with a focus on recreation suited for the entire family.  A natural swimming lake with white sand beach, enhanced equestrian facilities, boating lakes, archery, a new tennis center, fishing, cycling and electric quad paths are just some of the activities for adult residents, while a petting farm, go-kart track, pony riding, kids club, adventure playgrounds, zip lines and an ice cream shop are some of the fun offerings planned for kids at Les Bordes.  Future additions include a community village square with restaurants, shops, a farmers market, and an outdoor amphitheater centered around the estate’s 13th century priory.

Ultimately, Les Bordes is transforming itself from a destination focused purely on golf to a destination that even for non-golfers, delivers a truly captivating array of activities.

Les Bordes Natural Swimming Lake

Les Bordes Conclusion

At present, Les Bordes delivers one of the greatest golf experiences in the world, two exquisite courses in one location, and should you find yourself invited to join its elite ranks, I wouldn’t hesitate to add your name to the list.  But Les Bordes is undergoing a phenomenal rebirth, and for the first time in history, the focus of Les Bordes is about more than just world-class golf.  It’s about creating an escape that offers nearly every amenity imaginable in a residential development, making it a truly compelling option for anyone seeking a home that offers the ultimate in thoughtful design and unparalleled well-being.  The magic of Les Bordes is undeniable, and whether for golf or your next home, Les Bordes truly defies expectations.

You can learn more about Les Bordes by visiting their official website, and should you wish to visit, you’re in luck.  Les Bordes recently announced a partnership with Six Senses, Travel + Leisure’s number one hotel brand for the last three years. Six Senses is currently in the process of transforming Les Bordes’ 19th century Chateau Bel Air into an 88-key luxury hotel and spa, and if their other resorts and spas are any indication, it will be nothing short of perfect.

The 2020 Masters Tournament is unique in two respects. First, this year marks the first time the Masters will be held in November since its premiere in 1934. The world’s best golfers were originally due to tee off at the tradition-steeped Augusta National Golf Club between April 9 and 12. However, after postponement due to the COVID-19 pandemic, golf’s first Major of the year will now be a fall classic held November 12 to 15 – exactly 578 days since last year’s event. Furthermore, the 2020 Masters Tournament will also be the first without patrons and their beloved “roars” at Augusta National. However, the unique prestige of the Masters, where Mercedes-Benz has been a global partner since 2008, remains unchanged as the sport’s best players compete to win the Green Jacket and their place in Tournament history.

The 2020 Masters Tournament. Mercedes-Benz Brand Ambassador Bernhard Langer with the S-Class and the Mercedes-Maybach GLS 600 4MATIC (combined fuel consumption: 12.0 l/100 km; combined CO2 emissions: 275 g/km)

As a long-standing partner of the Masters, Mercedes-Benz is ensuring mobility for all players and officials on location at Augusta National. Four Mercedes-Benz Brand Ambassadors also feature in the 2020 Masters field, including two-time Masters champion Bernhard Langer, Rickie Fowler, Jon Rahm and Ian Poulter.

Before and during the Tournament, Mercedes-Benz is showcasing exclusive content with these Brand Ambassadors and will provide Tournament updates on the Mercedes Sports social media channels. In addition to near-live content, a film specially produced for the Masters on the Mercedes-Maybach GLS 600 4MATIC (combined fuel consumption: 12.0 l/100 km; combined CO₂ emissions: 275 g/km) [1] will be released there. This special vehicle is accompanying the Mercedes-Benz Brand Ambassadors on their way to Augusta National.

Rickie Fowler, who stars in the film, speaks about his ambitions for this year’s prestigious Tournament.  The 31-year-old American made it to the top 10 at the Masters last year. “It is my 10th time participating in the Masters and my 10th opportunity to make this dream come true,” says the runner-up of 2018. “No one remembers who came second — except the runner-up. This year I want to put on the Green Jacket.”

Along with Ian Poulter and Jon Rahm, Rickie Fowler is part of the trio taking part in a Q&A event at the start of the Masters week. The Brand Ambassadors will talk about the challenging golf year 2020, their goals for the Masters and their connection to Mercedes-Benz. The Q&A session can be watched on Mercedes-Benz USA’s Instagram channel (link).

Besides title contender Rickie Fowler, Jon Rahm is another favorite to win the Green Jacket. This year is the fourth time the Spaniard has taken part in the Masters after making his debut in 2017, and he is traveling to Augusta ranking second in the world. Ian Poulter made it to the top 12 last year. The Briton is about to take part in his 15th Masters.

The German golf legend Bernhard Langer secured a life-long invitation to the Masters with his two victories in 1985 and 1993, but it is a special Tournament for him, too, this year: “A very special Masters — without spectators, the stands and the roping,” says Bernhard Langer in an interview at the press presentation and test driving event for the new S-Class. “I am nevertheless looking forward to competing in Augusta, even under these extraordinary conditions. It will certainly be a Masters that goes down in history.”

Mercedes-Benz is supporting the final major of the current golfing year as an “Official Patron of the PGA of America” and “Official Vehicle of the PGA Championship”. Mercedes-Benz brand ambassador Rickie Fowler will be teeing off at the Quail Hollow Club as one of the favourites in this year’s tournament. Apart from providing the official transport service with various models of the S‑Class and GLS, Mercedes-Benz will also be presenting current models to fans attending the tournament at four display areas on the club grounds.

Quail Hollow Golf Club, Charlotte, NC, USA – New golf course, familiar terrain. The PGA Championship is being hosted for the first time by the Quail Hollow Club, near the city of Charlotte in the US state of North Carolina. The final major of the season is traditionally held at different courses. For Rickie Fowler, Mercedes-Benz brand ambassador, this premiere from 10 to 13 August 2017 marks a return to familiar terrain: it was here that he won his first title as a professional golfer at a regular tournament on the American PGA Tour in 2012.

As the “Official Vehicle of the PGA Championship”, Mercedes-Benz ensures the mobility of players, officials and guests at the PGA Championship. A fleet of vehicles is available to cover all manner of trips – from the airport to the hotel, from the golf course to the restaurant, from the gym to the clubhouse or individual journeys.

An exclusive car park accommodating 350 vehicles is available for Mercedes‑Benz owners travelling to the PGA Championship in Quail Hollow Club in their own vehicles.

Mercedes-Benz brand ambassador Rickie Fowler

This year The Open Championship is taking place from July 17 – 20 at the Royal Liverpool Golf Club in Hoylake, England. Mercedes-Benz will be the “Official Car and Official Patron of The Open Championship” for the fourth time. “Barely any other form of sport is as exciting and as multifaceted as golf, a balanced mix of absolute sporting perfection and excitement. With its unique tradition, The Open Championship embodies our mission statement of “The Best”, and is therefore a perfect fit to our brand. We are proud to be a partner once again of the world’s most tradition yet innovative golf tournament”, says Dr Jens Thiemer, Head of Marketing Communications for Mercedes-Benz Cars.

Return of the Claret

Mercedes-Benz brand ambassador Adam Scott will be travelling to The Open Championship for the first time as the number one in the world rankings. In previous years he was able to compete for victory right up to the final stages, and in 2014 he will be going all out to win the Claret Jug. Martin Kaymer, who has been a Mercedes-Benz brand ambassador since the beginning of this year, is also certainly a candidate for the title, having already picked up two victories in 2014 at the Players Championship and the U.S. Open Championship. Together with Louis Oosthuizen, winner of The Open Championship in St. Andrews in 2010, and Rickie Fowler, number 27 in the world rankings, Kaymer will be taking part in an exclusive Meet & Greet event with Mercedes-Benz customers from around the world. The brand ambassadors will be driving M and E-Class models during the tournament week.

For the ceremonial handover of the Claret Jug, the legendary trophy of The Open Championship, defending champion Phil Mickelson was driven to the club house in the S-Class Coupé to hand the trophy over to Peter Dawson, Chief Executive of The R&A. As part of the official shuttle service for The Open Championship and The R&A and its guests, Mercedes-Benz will be primarily providing models from the S-Class. At the vehicle exhibition in the tournament grounds, spectators will also be able to experience first-hand the new S-Class Coupé, GLA and C-Class, among other vehicles. The new S-Class Coupé, which is due to celebrate its market launch in September, combines the classic proportions of a sporty, large coupé with modern luxury and trendsetting technology.

Adam Scott

From the very outset Mercedes-Benz has used its partnership with The Open Championship as a further highlight to benefit customers. As part of the MercedesTrophy, the company’s own global premium golfing tournament for amateurs, all of the participants take part in the “Drive to the Major” competition, the so-called “Straightest Drive”. During the week of the Major, qualifying golfers play for a coveted spot in the Monday After Event, which takes place immediately after The Open Championship – on the very same course on which the golfing legends and professionals have played just the day before. In addition, as guests of Mercedes-Benz they also enjoy the opportunity to experience an unforgettable week at The Open Championship.

Mercedes-Benz has been committed to the sport of golf since as early as the 1980s. It has been the International Partner for the Masters in Augusta since 2008, and from this year is one of three Global Sponsors. As a result of its association with the PGA of America which has been in place since 2010, the brand with the star has been the “Official Vehicle” of the PGA Championship, the Senior PGA Championship and the Ryder Cup when it takes place in the USA. In 2011, Mercedes-Benz’s involvement with golf was expanded through a partnership with the oldest golf tournament in the world, The Open Championship. Each year over 60,000 players in more than 60 countries take part in the MercedesTrophy, an exclusive tournament series for amateurs. This year the MercedesTrophy is celebrating its 25th anniversary with a highlight in the form of the MercedesTrophy World Final at the end of September in Stuttgart, an event at which Martin Kaymer, the face of the tournament series, will also be in attendance. Additionally, Mercedes-Benz supports a long list of other tournaments around the world for both amateurs and professionals.

From April 10 – 13 in Augusta, Georgia, the world’s best golfers will compete for the legendary Green Jacket in what is the most prestigious major tournament of the year. In 2014 Mercedes-Benz is one of the three Global Sponsors of the Masters Tournament for the first time. From 2008 until 2013 the premium automotive brand was already an International Partner of the Tournament.

2015 Mercedes-Benz S-Class Coupe

“Augusta National Golf Club and the Masters perfectly embody our corporate philosophy of “The best or nothing”. As a long-standing partner we are very proud to intensify our cooperation and to be a Global Sponsor of this unique and exciting Tournament”, says Dr. Jens Thiemer, Vice President Marketing Communications Mercedes-Benz Cars.

Players and selected guests will once again be offered an exclusive service with Mercedes-Benz vehicles. You can also find interesting information, pictures and video content about the Mercedes-Benz brand ambassadors at the Masters on www.facebook.com/MercedesBenzGolf.

After an exciting play-off last year, as the first Australian champion ever, as is tradition, Adam Scott was presented with the Green Jacket from last year’s winner Bubba Watson. “My win at the Masters was incredible and to be the first Australian to win this Tournament means a great deal to me. I am looking forward to Augusta and to the challenge of defending the title”, says Mercedes-Benz brand ambassador Adam Scott.

The new S-class coupé, which enjoyed its world premiere at the Geneva Motor Show in March, will be presented in the USA for the first time. Stylistically self-assured presence, exclusive appointments and refined sportiness – the new S-Class Coupé from Mercedes-Benz combines the classic proportions of a large, sporty coupé with modern luxury and state-of-the art technology. Market launch in the USA is planned for September 2014.

What’s more, exclusive customer care measures with the Mercedes-Benz brand ambassadors take place during the Tournament. In Meet & Greets Mercedes-Benz guests from all over the world will have an opportunity to meet two-times Masters champion Bernhard Langer, Martin Kaymer, former number one in the world and 2010 PGA Champion, Rickie Fowler, winner of the PGA Tour Rookie of the Year Award 2010, and 2013 Masters Champion Adam Scott.

Mercedes-Benz and Golf go hand in hand, so it makes perfect sense that Mercedes chose the 2013 Open Championship as the ideal venue for them to unveil their all electric Vision Golf Cart.

Mercedes-Benz Vision Golf Cart

On the inside, the futuristic looking golf cart has nothing but the most modern technologies, controlled almost entirely by the cart’s touch screen. Dock any of your Apple devices and you can control them along with numerous features of the golf cart, including music, the speakers, air conditioning, etc.  The heart of the Vision’s interior design centers around keeping you connected, with the Mercedes Vision Golf Cart allowing you to easily connect with the golf clubhouse, receive weather and game updates, share your digital score card with other golfers or post your hole-in-one photo instantly.

There is also a “fore button” to warn other players when your shot didn’t go as planned. Rather than forcing you to strain a vocal cord, you can instead opt to hit the button, warning other golfers in the stray ball danger zone.

In addition to technology, the cart also takes its styling and comfort from Mercedes-Benz cars as well, with ergonomically heated and ventilated scultpure-like seats that offer the same level of comfort and control you’d expect in a car. The Mercedes AIRSCARF ensures you stay warm and can keep the cart open even in cooler temps.

Mercedes-Benz Vision Golf Cart with doors

When the AIRSCARF isn’t enough to keep you comforable, lightweight doors can be clicked in, while a lightning rod can be popped up in the event you weren’t keeping tabs on the weather situation.

The designers did not just build the golf cart for the golf course – it’s also able to run on normal roads with all the vital features needed – indicators, headlamps and tail lights. Thanks to the LED headlamps, play can also continue when the light starts to fail, as they also include a floodlight function to help light the course.

See more of the Vision Golf Cart in the gallery below.

Mercedes-Benz and Billy Payne, Chairman of Augusta National Golf Club and the Masters Tournament, have officially announced that Mercedes-Benz will enter into a new worldwide partnership with the Masters.  Their partnership will begin at the 2014 Tournament. Mercedes-Benz has been an International Partner of the Masters since 2008, but will now become a Global Sponsor, joining the ranks of AT&T and IBM.

“The Masters is the most prestigious golf tournament in the world and this partnership aligns with our strategy to place Mercedes-Benz at the forefront of premier sporting events,” said Stephen Cannon, President and CEO of Mercedes-Benz USA. “Mercedes-Benz has a long-standing history with golf and to be associated as a Global Sponsor of the Masters strengthens our existing ties with one of the world’s most popular and widely played sports.”

In an effort to show just how much Mercedes-Benz and golf go together, we dug up one of our most popular videos from nearly a year ago – the video shows off the perfect pairing of golf and Mercedes.  The video has David Coulthard, F1 legend and AMG brand ambassador, catching a golf ball in a 2012 Mercedes-Benz SLS AMG Roadster. Coulthard set a new Guinness World Record in the process.

Coulthard drove the 571-horsepower Mercedes SLS AMG Roadster at over 120 mph in order to catch the golf ball hit by professional golfer Jake Shepherd.  Keep in mind, Shepherd was 900 feet away and hit the ball hard enough to reach 178 mph.

Mercedes-Benz has been a long time supporter of the game of golf, whether it’s supporting an elite group of pro golfers or raising money for charity through their Mercedes-Benz Dealer Golf Championship, Mercedes has played a large role in the game of golf. In fact, this week marks a 20-year milestone for the Mercedes-Benz brand’s involvement in the sport of golf.

In order to mark the occasion, Mercedes-Benz will honor its global golf Ambassador, Bernhard Langer, who also reaches a 20-year anniversary for his win at the 57th Masters in 1993, which put him in an elite group of professional golfers who have worn the coveted green jacket more than once. Mercedes-Benz is recognizing Langer during a ceremony at River Island to celebrate the occasion and his successful list of accomplishments both on and off the course.

“Mercedes-Benz and our dealers have proudly supported the game of golf for the past two decades. Golf embodies skill, precision and drive which are themes shared by Mercedes-Benz and our owners,” said Stephen Cannon, CEO of Mercedes-Benz USA. “Our global brand ambassador, Bernhard Langer embodies these characteristics and it’s fitting that we are celebrating both milestones together.”

Mercedes-Benz continues to be a leading supporter of golf around the world. The Mercedes-Benz brand is Official Patron and Vehicle of The PGA of America. As the official Patron, Mercedes-Benz is a supporter of the PGA Championship, Senior PGA Championship presented by KitchenAid and the 2012 Ryder Cup. From 1994-2009, Mercedes-Benz was the title sponsor of the Mercedes Championship in Kapalua, Hawaii.

Within the U.S., the three-pointed star is currently involved in several high-profile golf tournaments, including the Waste Management Phoenix Open, Wells Fargo Championship, AT&T National, Northern Trust Open, AT&T Pebble Beach National Pro-Am and World Challenge presented by Northwestern Mutual.

“The PGA of America is extremely proud of our partnership with Mercedes-Benz and we salute them for their commitment to the game over the last 20 years,” said Pete Bevacqua, CEO, PGA of America. “The Mercedes-Benz brand and its dealers have supported and promoted golf on a variety of levels, all the while raising money for charities and giving back to communities.”

Since 1993, Mercedes-Benz dealers have hosted tournaments in their local communities for golf enthusiasts and customers as part of the Mercedes-Benz Dealer Golf Championship. The entry fees are donated to charities as part of the tournament activities. In 2012, the Mercedes-Benz Dealer Championship program consisted of 84 tournaments played by over 5,850 participants that raised $2.15 million for charity. The regional sectionals were played at Turtle Bay Resort in Oahu, Hawaii in November.

The Mercedes-Benz Dealer Championship program in the U.S is part of a globally supported group of International tournaments with more than 65,000 people participating per year from 60 countries. For more information, visit www.mbusa.com/sports.

Tens of thousands golfers from around the world tee off every year at the Mercedes Trophy events with their sights set on the world final, which started today for its 23rd time. To qualify, the three-tier tournament begins with local invitational tournaments, where participants can qualify for one of the subsequent national (e.g. German) or regional (e.g. Latin American) finals. Then, Some 33 teams from around the world will be travel to the World Final in Stuttgart, where the best team and the best individual player are determined. The winners receive a chance to participate in the qualification tournament for the “Monday After Event” as well as being a VIP guest of Mercedes at the Major.

“We deliberately decided on Stuttgart as the location for the final more than two decades ago. We want the participants to experience our brand values of fascination and perfection in the setting of the MercedesTrophy World Finals”, says Lüder Fromm, head of Global Marketing Communication Mercedes-Benz Cars. “Needless to say, the fringe events will include visits to the Mercedes-Benz Museum and the Mercedes-Benz plant in Sindelfingen, as well as an AMG driving experience in the SLS AMG, the ML 63 AMG or the SL 63 AMG, plus the presentation of the Concept Style Coupé.”

Mercedes Trophy Golf Final

The World Final traditionally begins with a welcome evening, at which participants appear in their national costumes. The special guest this year will be Bernhard Langer, brand ambassador and the most successful German golfer of all time. The three rounds of golf will be played at the Solitude and Schloss Nippenburg golf clubs around Stuttgart. The awards ceremony will be held at an exclusive dinner at the Mercedes-Benz Museum, at which football legend and brand ambassador, Franz Beckenbauer, will present the Team Spirit Award. Last year, for the first time in the history of the MercedesTrophy, the first place was shared. With 201 points each, New Zealand and southern Asia took first place equal on the winner’s podium, closely followed by the UK in third with 200 points.

In the special competition, “Drive to The Major”, on the first day of the tournament, participants will have an opportunity to experience a further unique golfing highlight. Those competing in the “Straightest Drive” competition against Bernhard Langer can win a trip to the Open Championship and the chance to participate in the qualification tournament for the “Monday After Event”. As the official automotive partner of the world’s oldest golf tournament, Mercedes-Benz is giving participants the chance to tee off on the historic links course. The winners will also be invited to follow the major tournament live on the course as a VIP guest of Mercedes-Benz.

German Laureus ambassador Axel Schulz is sponsor for the special competition, “Nearest to the Pin”, on the third day of the tournament. During this event, donations will be collected for the Laureus Sport for Good Foundation. As a founding member, Mercedes-Benz is providing particular support for this organisation. For example, in addition to what is collected at the MercedesTrophy World Final, all of the donations made during the MercedesTrophy qualification tournaments that were staged around the world will also go to the Laureus Sport for Good Foundation.

Mercedes-Benz is partner to three Golf Majors, the Masters in Augusta since 2008, the PGA Championship since 2010, and most recently, the Open Championship since 2011. This year’s Open Championship at the Royal Lytham & St Annes Golf Club in England marks the second consecutive year of their partnership. The Open Champtionship will be held July 19-22nd.

Communication activities at the event will focus on the new CLS 63 AMG Shooting Brake, which celebrates its world premiere during the Formula One weekend at the Hockenheimring. The CLS Shooting Brake and Mercedes-Benz international golf brand ambassador Adam Scott will appear together in print, broadcast and online advertisements as well as on Facebook.

For those of you not yet familiar with Adam Scott, he is an Australian golfer that turned pro in 2000 and holds 19 titles. He is inspired by Nelson Mandella, jams out to Cold Play, surfs when not on the green and can’t get enough Australian barbecue.

“Darren Clarke, the defending champion, arrived at the course in the CLS Shooting Brake to ceremonially deliver the Claret Jug back to Peter Dawson, CEO, the R&A”, says Lueder Fromm. "And Adam Scott will be using the CLS Shooting Brake throughout the week as a dedicated car", he continues. “It is a great honour for us to be recognised as ‘Official Car of The Open Championship’, further strengthening public awareness of the close links between golf and Mercedes-Benz all around the world”, says Lueder Fromm, Director Global Marketing Communication Mercedes-Benz Cars.

Spectators will also be able to see the CLS Shooting Brake for themselves in the Mercedes-Benz display. Other vehicles in the on-course display will include the new SL, the new M-Class, the new A-Class and the Concept Style Coupé, heralding the arrival of a new four-door coupé in the mid-range segment. Mercedes-Benz will be providing the official shuttle service for The Open Championship with 60 vehicles, featuring a fleet of eco-friendly S 350 BlueTEC. A further 40 vehicles will also be made available to the R&A for their invited guests.

“Drive to the Major”

In 1989, the MercedesTrophy was created as a global series of premium tournaments for amateurs, and as part of this, all entrants worldwide can participate in the "Drive to the Major" competition. Qualifiers compete on a local Links Course during the Open Championship to win one of the treasured spots for the Monday After Event, held immediately after the Open Championship, on the same course where golf legends and professionals were competing the day before. They will also be able to spend an unforgettable week at the Open Championship as Mercedes-Benz guests, and meet brand ambassadors Adam Scott and Marcel Siem.

David Coulthard, F1 legend and AMG brand ambassador, managed to catch a golf ball using a 2012 Mercedes-Benz SLS AMG Roadster. In the process, Coulthard also set a new Guinness World Record.

Driving the 571-horsepower Mercedes SLS AMG Roadster at over 120 mph, Coulthard caught a golf ball hit by professional golfer Jake Shepherd at 900 feet away.  The golf ball was clocked at a speed of 178 mph while flying through the air.

This amazing achievement, which took place on May 30 at an airport in Surrey, England, earned the world record for the furthest golf shot caught in a moving car in only the second attempt of the day.

All the action was captured on video and will be used in early July as part of an advertising campaign for the SLS AMG Roadster. But, you can see a behind the scenes video showing the complete action below.

After completing the world record, Coulthard said, “This world record attempt is definitely one of the most unusual things I’ve ever been asked to do with a car. Jake Shepherd was great to work with and the performance of the SLS AMG Roadster made driving to catch a mid-air golf ball even more exciting. I am honored to have received the Guinness World Record for the furthest golf shot caught in a car.”

“The Masters has a special status in Mercedes-Benz’ sports sponsorship portfolio. Our brand committment ‘The Best or Nothing’ fits perfectly with the world’s most prestigious golf tournament. It’s a great honour for us to be part of the Masters as both brands are connected by the passion for perfection,” says Lüder Fromm, Director of Global Marketing Communications for Mercedes-Benz Cars.

Joining long-time Mercedes-Benz brand ambassador Bernhard Langer, Australia’s Adam Scott is expected to tee off for the first time as a new Mercedes-Benz brand ambassador at the Masters. The two golfers are part of an exclusive Meet & Greet for Mercedes-Benz customers. The get-togethers with Scott, last year’s runner-up (T2), and Langer, a two-time Masters champion, are part of an exclusive experiential programme in Augusta for selected Mercedes-Benz customers from around the world.

Lüder Fromm: “In addition to all our golfing activity during Masters week, we will exclusively preview the new Mercedes-Benz SL, which officially launches in the US on April 28, to invited Mercedes-Benz guests. The new SL is the physical representation of ‘living the perfect legend’ and, therefore, ideally suited to be previewed during Masters week.”

Following its success during last year’s Masters week, the Mercedes-Benz Performance Center will once again be open to the public at Mercedes-Benz of Augusta. Two Mercedes-Benz Sprinter vans serve as a home for the overall US PGA Performance Center incorporating high-tech golf teaching technologies to improve important skills such as putting and swing mechanics.

Mercedes-Benz has been involved in the professional sport of golf since the 1980s and now in 2012 Mercedes-Benz is extremely proud to be an international partner of three Major tournaments. On a national market level, Mercedes-Benz also supports a variety of professional tournaments around the globe.

In amateur golf, Mercedes-Benz created and still organises the MercedesTrophy, a worldwide premium tournament series for amateurs, it will take place for the 23rd time in 2012. More than 60,000 golfers in over 60 countries play each year in MercedesTrophy events. These participants compete to enter the MercedesTrophy World Final in September. The best individual players and teams are honoured in Stuttgart, the “birthplace of the automobile”, where they also have an opportunity to gain exclusive insight into the world of Mercedes-Benz and in addition, as do all MercedesTrophy players worldwide, take part in the “Drive to the Major” competition.

As winter stretches its icy grip across much of the country, there’s no better time to take a break from your daily routines and venture to other more exotic destinations.  January through April is easily my favorite time of the year to travel – in January and February to escape the cold, and in March and April to take in spring from a new perspective.  Over the past year we’ve searched out some of the top places in the world to visit, both here and abroad, and in the coming months we’re going to be sharing some of our favorites for those looking to get away and experience something new.

Kicking things off, we have a place that completely defies convention – not by breaking tradition, but rather by keeping it.  A place that since its inception more than 80 years ago, has taken the idea of a hotel and resort, re-imagined it in a way that’s more grand and magnificent than what you may think is possible,  and yet still manages to stay rooted in what made (and continues to make) it great.  That place is Sea Island.

Sea Island Overview

Located in Georgia on the beautiful Atlantic Ocean, Sea Island was founded in 1928 under a simple premise:  create a “friendly little inn” on the southern coast.  Today, Sea Island’s core attribute of southern hospitality remains fully intact, but it has far superseded the attributes of being either little or an inn.  Instead, Sea Island has been transformed into what may very well be the most opulent destination in the South – an expansive retreat that not only offers nearly every amenity and activity one could wish for, but one that does so with a precision that borders on perfection.  There simply isn’t anyone who will visit Sea Island that will leave without realizing what a truly special place it is.

The Cloister at Sea Island

As a hotel, Sea Island is flawless.  The Cloister – the centerpiece of Sea Island’s accommodations – is a stunning Mediterranean masterpiece crafted in classic Addison Mizner style.  The rooms are exemplary, with each noting a classic, sophisticated and supremely comfortable design.  Antique furnishings, handmade Turkish rugs and intricate millwork are just some of the things that give warmth and character to the rooms, complimented by a spaciousness larger than most NYC apartments.  Adding to the beauty of the rooms, the Cloister as a whole is simply magnificent, feeling less like a hotel and more like an extraordinary private residence.  Every room, every corridor and every space has something to offer or a unique story to tell.  It may be the inviting, intricately paneled library stocked with thousands of books for your reading enjoyment.  It may be the Spanish Lounge, which can trace its roots back to Addison Mizner’s original Cloister built in 1928.  Or it may be a wall of photographs showing the numerous Presidents and world leaders that have resided on Sea Island.  Everywhere you journey in the Cloister, in every space you enter, you’re reminded of what a truly remarkable place this is.

But the Cloister is only a small part of Sea Island.  From there, the amount of amenities and activities at your disposal are truly staggering.  For golfers, Sea Island boasts not only three championship courses, but also the nation’s top golf learning center, with four of Golf Digest’s top 50 golf teachers on staff.  It’s also home to the Lodge, an intimate AAA Five-Diamond rated hotel that doubles as the clubhouse for Sea Island, complete with a sprawling 10,000 locker room with every amenity imaginable.  For those wishing to relax and rejuvenate, Sea Island is home to a Forbes Five-Star 65,000 square-foot spa and fitness center.  For those seeking a delicious Southern culinary experience, Sea Island is home to the Georgian Room – a Forbes Five-Star rated restaurant featuring a refined Southern cuisine – as well as four other main restaurants (and several other dining options as well).  And for families, Sea Island is one of the most family friendly places I’ve had the pleasure of visiting. There’s an incredible amount of activities and programs for both families and kids of all ages, including Camp Cloister (which teaches kids about Sea Island, science, nature, etc.), cookie making, movies at the Beach Club Movie Theater, shelling excursions, bingo and much more.  There are so many activities at Sea Island, in fact, that there’s actually a daily menu of activities you’ll receive during your stay, to help you plan how to make the most of your time.  And believe me, when you see the amount of activities available, you’ll understand why.

Describing everything offered by Sea Island in a few paragraphs is an impossible feat, but describing Sea Island as whole can be summarized quite simply:  it doesn’t matter who you are or what your age is, Sea Island is truly remarkable in that it offers something for everyone, and it does so better than anyone else.  I’ve never experienced another destination like it, and if you’re short on time and questioning whether or not I recommend it, my answer is simple:  I truly can’t recommend it highly enough.  As I’m about to detail, Sea Island will forever change the way you look at your travels.  It’s one of those special places that sets the benchmark by which all future destinations will be judged, and as you’ll come to learn, it sets the bar very, very high.

Sea Island History

The Summit Room at Sea Island

When a place has a past as illustrious as that of Sea Island, it’s only fitting to begin with a brief history lesson to best understand what makes Sea Island so special.  The story of Sea Island begins in 1926, when automobile magnate Howard Coffin (co-founder of Hudson Motor Car Company), enamored with the beauty of the area, purchased what was then known as Long Island – a barrier island bordering St. Simons island.  Initially, Long Island was renamed Glynn Isle by Coffin, which would eventually give way to the name Sea Island in the coming years.  In addition to his purchase of Sea Island, Coffin also purchased multiple large tracts of land on neighboring St. Simons Island itself.  Coffin, who was already the owner and resident of nearby Sapelo Island, recognized the potential the area held as a resort destination, and subsequently formed the Sea Island Company to begin development of the area.

Over the next two years, Sea Island would begin taking shape, first with the completion of a 9-hole golf course by golf professional Walter Travis at the Sea Island Company’s Retreat Plantation (on St. Simons Island), followed by the remodeling of an existing beach pavilion on Sea Island itself.  Recognizing the need to accommodate visitors to both venues, Coffin along with his younger cousin Alfred W. Jones enlisted the help of renowned Palm Beach architect Addison Mizner to construct a small Spanish influenced hotel, and in the fall of 1928, Sea Island’s first inn – the 48-room Cloister – opened its doors to guests.

As a developer, Coffin went to exceptional lengths preserving the character of the area, including a painstaking preservation of many of the existing Plantation structures during the development of the Retreat Plantation golf course (several of which you can still see today when visiting the Plantation).  He was also one of the nation’s first developers to fund a county survey, laying the foundation for zoning laws that would lead Sea Island on a path of gradual, environmentally sensitive development.

In 1928, Coffin turned over control of the Sea Island Company to his cousin Alfred W. Jones, the first of three Jones generations that would eventually help transform Sea Island into what it is today.  Alfred W. Jones Sr. would serve to guide Sea Island through the financial difficulties of the Great Depression.  In 1966, Alfred W. Jones Jr. succeeded his father as president of the company , and in 1997 Alfred “Bill” Jones III became chairman and chief executive officer, eventually undertaking a monumental renovation of Sea Island that included a new hotel, spa and numerous properties throughout Sea Island.

But as much as they’ve focused on making Sea Island such an incredible place for guests, both Coffin and the Jones family have played an integral role in preserving and improving the area, both from a resident and environmental standpoint.  Land for numerous parks, two schools, six churches, the Methodist Conference Center, the private airport on St. Simons Island, an urgent health care facility and a fire department are just some of the ways the Sea Island Company has given back to the community in which they’re a part of.  The Jones family and Sea Island Company have also donated hundreds of acres of land for numerous conservation groups, and have undertaken an expansive beach restoration and management project to preserve Sea Island’s expansive beaches.

Sea Island Accommodations

In visiting Sea Island, there’s an abundance of options to reside in during your stay, but it’s only fitting to start with the Cloister.  True to its heritage, the Cloister continues to be the centerpiece of Sea Island – an absolutely stunning Mediterranean influenced masterpiece that to be honest, feels absolutely nothing like a hotel.  The majority of hotels have a certain sterility to them – a planned design that leads you on a certain path.  This path typically consists of your arrival, your short trip to the lobby, your path to the elevator, and the entrance into your room.  Sure there’s a few public places scattered here and there, but they rank somewhere between a hospital waiting room and an airport lounge in terms of their appeal and usefulness.

The Cloister is the exact opposite.  From the minute you arrive, the overwhelming impression is that you’ve arrived not at a hotel, but rather at an absolutely spectacular private residence.  Enter the doors, and you’re welcomed by a sprawling open main lounge with soaring ceilings, numerous seating areas, stunning antique chandeliers and antique furnishings throughout.  In truth, calling it a lounge is doing it a bit of a disservice – if anything, it’s more like an expansive, beautifully decorated living area that beckons you to take advantage of one of its many seating options.  And as I would come to learn, it’s an area that is in many ways indicative of the Cloister as a whole.

Sea Island Cloister Solarium

For all its grandeur and for all its majesty, the Cloister is exceptional in that it’s designed to be enjoyed.  And I don’t mean your room is meant to be enjoyed, I mean the Cloister as a whole is meant to be enjoyed.  When you’re there, you truly feel at home.  In the morning for example, coffee and pastries are served in the solarium, a cozy, light-infused room with hand painted murals on the walls, comfortable furnishings and newspapers to read.  It’s exactly the room you’d want to enjoy a light breakfast in in your own home.  There’s even two pairs of lovebirds that reside in the room, lending a musical note while you relax.

Another absolutely magnificent area of the Cloister is the Spanish Lounge, located just off the main entrance.  In 2003, after serving guests for 75 years, the original Addison Mizner-designed Cloister was razed, and the current Cloister was constructed in it place.  As part of the new part Cloister, it was vital to Bill Jones (then Sea Island CEO) to preserve the legacy of Addison Mizner, and the Spanish Lounge is a shining testament to that fact.  The current Spanish Lounge is a stunning recreation of Mizner’s original Spanish Lounge, with beautiful leaded glass windows, chandeliers, a carved stone fireplace and many of the furnishing all carried over from the previous structure.  To see the similarities between the two, the current Spanish Lounge contains original photos of the room, allowing you to witness firsthand the Spanish Lounge’s rich heritage.  As with the rest of the Cloister, the Spanish Lounge is fully at your disposal, with multiple seating areas that welcome guests to use as they wish.

Those are just two of the stunning areas to enjoy in the Cloister; there are almost too many to list.  There’s an absolutely gorgeous wood paneled library, full stocked with thousands of books, board games and puzzles – along with seating areas and tables to enjoy them.  There’s the Georgian Room Lounge, another beautifully paneled room with numerous seating area and beautiful artwork – the perfect place to mingle or relax when enjoying dinner at the Georgian Room restaurant.  There the Smoking Room, yet another fully paneled room that’s the perfect place to take a break and enjoy a fine cigar.  Everywhere you turn in the Cloister is another area to enjoy, and all are exquisitely and uniquely finished.  A variety of stunning millwork adorns each room, with pecky cyprus beamed and coffered ceilings, wood paneled walls, and a variety of moldings and details that give character to each space.  Antique furnishings fill every room; interesting artwork lines the walls; even the rugs have a story.  A total of 750 Turkish rugs reside in the Cloister, all of which were commissioned from numerous villages in Turkey and produced on the same looms that have been in operation for over 200 years.  It’s the largest collection of Turkish rugs anywhere in the world, and just one of the numerous things that make the Cloister such a remarkable place.

Sea Island Cloister Suite Bedroom

Matching the exquisiteness of the Cloister as a whole, the rooms themselves are equally stunning.  I resided in a Cloister view suite, a 950 square foot space that included a living area and secondary workspace, a separate bedroom with two queen beds, a spacious dressing area with vanity, and a beautiful bathroom with deep soaking tub and separate rainhead shower.  To take in the views of the beautifully manicured Cloister gardens, there’s also a balcony off the main living area – the perfect spot to enjoy an early morning coffee and take in some fresh Souther air.  In terms of design, the Mediterranean influence found throughout the Cloister carries over beautifully into the rooms, with exposed beam ceilings, hardwood floors, antique furnishings and the aforementioned Turkish rugs just some of the elements giving character to the spaces.

Traveling with my wife and two children, it was impossible to find fault with the room.  Upon check-in, everything was perfect from the minute I arrived at the Cloister.  A crib for my daughter was already set up in the room, and kids’ amenities were already waiting in the bathroom.  That night during turn down service, my son was introduced to his first of what would become a nightly ritual of chocolatey treats magically appearing on his bed – a small touch that he was exceptionally grateful for.  And as for the room itself, it was a perfect compliment to the rest of the Cloister – warm and inviting, but with the perfect amount of luxury and elegance mixed in.  Whereas some hotels tend to focus on style and forget about livability, the Cloister pairs both beautifully, easily ranking among the most comfortable rooms I’ve resided in while still noting a beautifully distinct sense of character.  It really is like being at home, and for most, I would surmise it’s even better.

Sea Island Cloister Colonial Lounge

Another element I love about the Cloister is the seamlessness between the different spaces.  Most hotels tend to have a disconnect between the rooms and other areas – a lapse in style, if you will, where attention to detail is overlooked.  Usually it’s a hallway.  You’ll enter a beautiful lobby, and eventually you’ll enter your beautiful room, but in between there’s the dreaded, uninspired hallway you must first pass through.  At the Cloister, everything is inspired… everything has been meticulously thought out and executed.  Many of the rooms center around the main lounge of the Cloister, again emphasizing the feeling that this is less of a hotel and more of a residence.  Secondly, when there are corridors to traverse, all note remarkably unique things to see along the way.  It may be artwork, it may photographs of past world leaders that have resided on Sea Island or it may blueprints for the original Cloister.  It’s an attention to detail that not only ties the rooms together with the rest of the main areas, it also plays an integral role in making the Cloister, despite its relatively massive size, feel like a home.

In addition to the my chosen Cloister view suite, a variety of other accommodation options are available, including:

• River view rooms (noting 700 sq. ft. of space),
• River view suites (noting the same features as my suite, but with views of the Black Banks River and golden marshland),
• The Black Banks Suite (1,730 sq. ft. features two bedrooms, 2.5 bathrooms, a living room, and expansive wrap-around balcony), and
• The Sea Island Suite (2,220 sq. ft. with one king bedroom, 2.5 bathrooms, a living room with fireplace, library, and a private balcony)

The Beach Club at Sea Island

As if that wasn’t enough to choose from, the Cloister also offers two additional accommodation options separate from the main building:  the Cloister Beach Club Suites and the Cloister Ocean Villas.  Because I didn’t reside in either I won’t go into details, but they both offer many of the design elements and features found in the main Cloister’s other rooms, with the key difference being they’re located just off Sea Island’s expansive stretch of beach.  In terms of size, the Cloister Beach Club Suites include both standard rooms and several suite options, whereas the Cloister Ocean Villas are larger, ranging from 1,170 to 3,274 square feet in one, two and three bedroom options.

And lastly, for a truly remarkable stay on Sea Island, approximately one-third of the 600 homes and condominiums (known as Cottages) are available for rent, ranging in size from three to eight bedrooms, each of which are fully furnished, and all offering the same amenities found in the Cloister’s other accommodations.

Sea Island Dining

There are a total of five main dining options at the Sea Island properties – two in the Cloister, one in the Cloister Beach Club and two in the Lodge at Sea Island Golf Club – along with several smaller dining options.  In the Cloister, the centerpiece of Sea Island’s culinary experience is the Forbes Five-Star bestowed Georgian Room, an exceptionally elegant venue led by Chef Daniel Zeal.  The menu is described as an artful interpretation of refined Southern cuisine, with an emphasis on seasonal ingredients that are organic when possible (many of which are locally grown).  Sample dishes from Chef Zeal’s tasting menu include Laughing Bird Shrimp with hearts of palm, horseradish and caviar; foie gras with sweet potato pie, pecans and bacon-onion marmalade; and squab with red wine braised endive, chestnuts and toasted farro.

Fine Dining in the Georgian Room at the Cloister

Matching the exquisite menu, the Georgian Room’s decor is simply stunning.  A beautiful coffered ceiling with gold and crystal chandeliers resides above guests, while food is served on hand-painted Bernardaud china and Waterford crystal.  For slightly larger parties, a private dining room in a domed alcove accommodates up to 10 guests, with design highlights including leaded-glass windows and hand-painted murals on the walls.  Lastly, for a behind-the-scenes look at the genius of Chef Zeal, guests can reserve The Chef’s Table at the Georgian Room, which is limited to just four seats.  In addition to watching each of your entrées prepared, Chef Zeal personally introduces each course from the tasting menu and offers tasting tips and reviews of the sommelier’s paired wine selections.

For more casual fare, the Cloister and Cloister Beach Club offer two additional dining options:  the Black Banks River Bar and Big George’s.  Both offer more casual, still Southern influenced cuisine, and both are perfect alternatives for a relaxed night out.  At the Black Banks River Bar, a range of lagers, wine, bourbon, single-malt scotch and whiskey are all available, as are traditional Southern specialties:  the Mint Julep, Plantation Punch and Front Porch Lemonade.  Lunch and dinner menus feature a variety of classic fare, including fried green tomatoes, baby back ribs and shrimp nachos, along with a variety of sandwiches, salads and desert.

Big George’s notes a similar menu, but in a varied beachfront setting.  A warm rustic decor, expansive outdoor seating and wrap around porch and bar make Big George’s a perfect place to relax and spend time with friends and family.  Menu options include a variety of seafood (including the local catch of the day), baby back ribs, numerous deserts and other Southern specialities.

Dining at Colt & Alison in the Lodge at Sea Island Golf Club

As for the Lodge at Sea Island Golf Club, your options include a classic steakhouse in the form of Colt & Alison as well as a tavern setting with a gourmet influence in the form of the Oak Room.  At Colt & Alison, named for the architect’s of Sea Island’s original Seaside golf course, Executive Chef John Helfrich serves a variety of USDA wet and dry-aged beef along with local and imported seafood options.  Befitting of the English-manor inspired Lodge in which it resides, Colt & Alison’s decor includes high back leather chairs, a wood-burning fireplace and cozy banquettes, along with original plans of Colt & Alison blueprints adorning the walls.  Lastly, guests can choose from Colt & Alison’s extensive wine selection, or let one of the resident sommeliers make recommendations based on your entrées.

At the Oak Room, hand painted murals, leather ceilings, a wood-burning fireplace and an expansive outdoor terrace overlooking the Plantation golf course all serve to create a relaxing, tavern inspired setting.  Menu options include blue crab jalapeno hushpuppies, ahi tuna tartar and an award-winning shrimp and grits, all of which pair beautifully with the beers on tap and extensive wine selection.  Other indulgences include an array of single-malt scotch along with a large selection of cigars from the Oak Room’s temperature-controlled humidor.

Sea Island Golf

Since 1928, golf has served as a key focus of Sea Island, so it’s no surprise the Sea Island has established itself as one of the nation’s top destinations for golf enthusiasts.  It’s been named the top golf community in the U.S. by Travel + Leisure,it’s home to numerous PGA players including Davis Love III, and it employs more teachers from Golf Digest’s list of top 50 instructors than any other facility.  If you love golf, there’s simply nothing like Sea Island anywhere else in the country.

The Seaside Course at Sea Island is home to the PGA TOUR’s McGladrey Classic

At the center of Sea Island golf is the Lodge, a AAA Five-Diamond and Forbes Five-Star recipient that serves as both a luxurious resort as well as clubhouse.  Styled after an elegant English Manor, the Lodge is situated directly on the fairways of the Plantation golf course, framed by the beaches of St. Simons Sound and the Atlantic.  In addition to numerous dining options and accommodations, the Lodge boasts a remarkable 10,000 square foot locker room with virtually every amenity imaginable, creating the feeling of private club in a resort setting.

Next to the Lodge is Sea Island’s Golf Learning Center, a facility aimed at improving the skill of virtually every golfer imaginable, whether you’re a novice or PGA pro.  As already noted, Sea Island employs more of Golf Digest’s top 50 teachers than other facility in the world:  Jack Lumpkin, Todd Anderson, Gale Peterson and Mike Shannon.  From there, a team of specialists are available to assist every aspect of your game.  Psychology, golf fitness, club fitting, swing and short-game analysis are just some of the areas the Golf Learning Center can analyze, with the specialists then delivering a tailored instruction and practice plan to help you achieve your specific goals.  In no simpler terms, if you’re wondering where the pros go to get better, this is the place.

The Plantation Course at Sea Island winds through forest with ocean views

As for the golf itself, Sea Island offers a total of 54 holes through three championship courses:  Seaside, Plantation and Retreat.  Located on the southern tip of St. Simons Island, Seaside is an incredibly magnificent Par 70 links-style course, with 15 holes flanked by marsh, water and ocean views.  Originally designed in 1929 by famed architects Harry S. Colt and Charles Alison, Seaside was updated by Tom Fazio in 1999, and subsequently named one of Golf Digest’s “Top 100 Courses in the United States.”  It’s also host of the PGA Tour’s McGladrey Classic as well as multiple USGA events.

Dating back even further, Sea Island’s Plantation course notes an even longer lineage, originally designed in 1926 by Walter Travis.  In 1998, renowned golf architect Rees Jones undertook the renovation of Plantation, creating a challengingPar 72 “parkland by the sea”.  Today, a forest of live oak and cedar give way to the stunning Plantation course, which notes expansive fairways, beautiful views of the ocean and a mixture of foliage.  Adding a hint of danger to the course, numerous tidal creeks, lakes and ponds await during seven of the front-side holes, while the back nine note vistas of both the Atlantic and Sea Island’s Lodge.

The final course awaiting golf enthusiasts visiting Sea Island is the Retreat, renovated by Davis Love III and is brother Mark in 2000.  A 6,490 yard Par 72 course, the Retreat was designed to be both dramatic and complex, noting green complexes that are a combination of slope, sand bunkers, and undulations.  As a result, true mastery of the course requires hitting a variety of shots, exactly what the brothers intended when designing it.

Sea Island Cloister Spa

Garden Atrium at the Sea Island Spa

As part of Sea Island’s expansive rejuvenation in 2006, the Cloister Spa was re-imagined for the 21st century, the result of which is a 65,000 square foot spa and fitness center that is absolutely stunning.  The recipient of the Forbes Five-Star spa award, the Cloister Spa offers an unparalleled rejuvenation experience, both from a relaxation and a fitness standpoint.  Upon entering, you’re immediately greeted by the Cloister Spa’s central element of water – a theme carried throughout the facilities.  As you journey throughout the spa, transparent lighted glass floor canals carry water to each of the distinct areas, including the hallways, reception area and fitness center, until eventually leading to the spa’s magnificent pool.  Another area centered around water is the Garden Atrium, which boasts an expansive tree-filled plaza surrounding a gently flowing brooke with smooth boulders throughout.  Guests of the spa can relax in one of the many chaise lounges, taking in the subtle sounds of the flowing water.

In total, the Cloister Spa notes a total of 23 treatment rooms, two of which are “Together Suites” where couples and/or friends can enjoy one of the various treatment options together.  Spa services available include a variety of exfoliation options, facials, massages and body wraps, complimented by Spa Service Guides who consult with you to tailor a specific program of wellness based on your unique needs.

Water Atrium at Sea Island Spa

Once you’re relaxed and rejuvenated, you can then turn your attention to the fitness facility, which includes an indoor-pool, state-of-the-art strength and cardio equipment, one Power Plate and three squash courts.  From there, you can also opt to take part in a variety of fitness programs in one of the Cloister Spa’s five studios, including Pilates, yoga, and/or one of strength or cardio programs.  To help you make the most of your time in the fitness center, the Cloister Spa is staffed by numerous professional fitness trainers, including three Titleist Performance Institute (TPI) certified instructors.  And serving as Sea Island director of fitness, Randy Myers, who also serves as an advisory board director for TPI, works with both guests and golfers to achieve specific fitness goals.

Sea Island Weddings and Special Events

One of the things that amazes me most about Sea Island is the incredible amount of flexibility it has in terms of accommodating guests.  Whether for a wedding, corporate retreat or any other special occasion, there’s nothing Sea Island wouldn’t excel at hosting.  I can’t tell you how many places my wife pointed out as perfect venues for a wedding.  In the gardens of the Cloister, for example, there’s an intimate little chapel lined with stained glass windows and framed by old oak trees.  For an outdoor wedding, the marshes behind the Cloister are simply spectacular, as is the Atlantic coastline.  And for the quintessential southern experience, the avenue of oaks at Sea Island’s Golf Club is without question one of the most beautiful spots on all of the Sea Island properties.

Sea Island Clubroom at the Cloisters

But what may be Sea Island’s greatest appeal for special events – and for weddings in particular – is the flexibility you have in terms of wedding size.  I spoke with several members of the Sea Island staff, and they take as much pride and care in planning an intimate wedding for 20 as they do for a larger wedding party of 300.  Not only for the venue, but also for the culinary experience afterwords.  Whether its selecting the absolutely mesmerizing Clubroom for a grand and formal reception; enjoying an intimate dinner in the Wine Cellar; or celebrating outside under the stars with the glow of candlelight illuminating the night, there simply isn’t any dream Sea Island can’t make a reality.

For corporate events, it’s this same flexibility and attention to detail that makes Sea Island an ideal meeting place for virtually any occasion.  And there’s no clearer testament to the ability of Sea Island than when in 2004, it played host to the 30th annual G8 Summit, making it one of only six U.S. destinations to hold the title.  During the event, leaders from eight countries (the United States, the United Kingdom, Canada, France, Germany, Italy Japan and Russia) including President George W. Bush and British Prime Minister Tony Blair were in attendance, as were leaders and dignitaries from several other Middle Eastern and African countries.  Following the event, President Bush noted that “The Southern Hospitality was strong… We made the right choice to come down here for this Summit.  The people were just spectacular.”

Sea Island Corporate Events Ballroom

In keeping with the service that inspired the President to hold the G8 Summit, Sea Island continues to be a premier destination for corporate retreats, whether for a party of 10 or 300.  A variety of conference rooms and boardrooms are available for parties of virtually any size, as are tailored packages that include golfing, dining and entertainment options built-in.  Even the table and chairs used in the G8 Summit are in use at Sea Island for corporate events, complete with placards and country flags designating the original G8 Summit’s seating arrangement.  As with weddings at Sea Island, chances are if you can plan it, the impeccable staff at Sea Island can make it a reality.

Sea Island Activities

After the world class golfing, the expansive spa and fitness center activities and extensive array of dining options, you may suspect I’ve come close to describing all that’s available to you during your time at Sea Island.  I assure you – I haven’t even come close.  For sports lovers, there’s a phenomenal Tennis Center, featuring eight Har-Tru clay courts along with a full range of clinics, lessons and round robin tournaments.  Do you enjoy the water?  Sailing, kayaking and body boarding are some of the more active things to enjoy around the island, or for a more leisurely day out, enjoy a cruise through local waters aboard Sea Island’s vintage yacht:  the Cloister Belle.

Sea Island Shooting School

Then there’s the Sea Island Shooting School, continuing Sea Island’s long history of sport shooting on the island.  Since 1929, the Sea Island Shooting School has entertained both novices and skilled shooters alike, and today it holds ranks as one of the premier shooting facilities in America.  In addition to taking lessons with NSCA-certified instructors, shooters can enjoy a fivestand sporting clay field, two skeet ranges and a trap field.  Also, experienced shooters can also travel to nearby Rainbow Island to enjoy a 10-station sporting clay range.

During my time at Sea Island, my wife and I indulged in two other activities available to guests:  a fishing and nature excursion in the magnificent tidal marshes or Sea Island, as well as horseback riding on the beach.  For the fishermen (or fisherwomen) among you, Sea Island offers a huge variety of fishing options, with a total of four center console boats on hand – capable of traveling in as little as six inches of water or up to 30 miles offshore.  Some of the varieties of fish native to the waters include king and Spanish mackerel, cobia, grouper, red snapper, tarpon, wahoo, tuna and sailfish.

Sea Island Fishing Expedition

Because neither my wife or I are experience fishers, we opted to stay in the tidal marshes that divide Sea Island from neighboring St Simons to do our fishing.  Our boat was piloted the fantastic Captain Clay, and I kid you not:  three seconds after casting out our first line, we were reeling in our first trout of the day.  We thought it was luck, and then it just kept happening.  Trout after trout after trout.  After a couple hours, we literally had caught enough trout to feed a small African village for a month.  Maybe I’m exaggerating a bit, but we did catch so many fish we lost track of the count.  As a fishing guide, Captain Clay couldn’t have been better.  He was clearly adept at understanding our lack of fishing experience, and helped us not only catch the fish, but also taught us some of the intricacies of fishing the native waters.  He was also an invaluable resource when it came to learning about the marshes and the area as a whole, and more importantly, he’s just a laid back, super friendly guy.  Looking back on the trip, the fishing excursion was easily one of our favorite parts of the trip.  Watching the sun come up over the golden marsh, seeing dolphins jumping 50 feet away from your boat, catching too many fish too count – you really can’t get any better than that.

Then there was the horseback riding.  Sea Island is one of the few places that offers horseback riding on its beaches, and to everyone visiting Sea Island with their significant other, it’s a must.  There simply isn’t anything more romantic than riding horses on a beach.  Like the fishing (and really everything else available at Sea Island), the horseback riding is geared for any experience level, so if you’ve never ridden a horse, there’s nothing to fear.  Your day starts out at Sea Island’s stable, where your guides (who were again fantastic) will go over the basics of how to control the horse.  From there, you take a quick ride to the beach, where the expansive Atlantic coastline and stunning views await.  The trip lasts about an hour and a half, and it delivers a trul;y unforgettable way to take in the spectacular view of Sea Island.  For any visiting Sea Island – especially as a couple –  I highly recommend it.

Sea Island for Families

Talk to the staff at Sea Island, and one of the things they take exceptional pride in is the fact many of the guests don’t just visit Sea Island, they make Sea Island part of their family tradition.  Families bring their children to Sea Island, and these children grow up and bring their own children.  Sea Island is like an heirloom for many families, passed down and enjoyed over the generations.

Sea Island Children’s Shooting School

Since the 1960’s, Sea Island began a program specifically for kids, in the form of their Junior Staff program.  Today, Sea Island boasts an absolutely incredible amount of children’s and families activities, easily ranking among the most family oriented destinations I’ve ever visited.  For younger guests, Camp Cloister offers a variety of daily activities that focus on exploring Sea Island nature.  There’s Cookie Cutters – a Sea Island tradition where children create, bake and decorate cookies and various other treats.  There’s a Just for Teens program, that includes numerous sporting activities (kayaking, bowling, etc.), shopping at neighboring St. Simons boutiques and trips to the Cloister Spa for specially designed facials, massages and makeovers.  And from an educational standpoint, Sea Island goes to extensive lengths to ensure it teaches everything it offers.  Kids can gain instruction in all of Sea Island’s many activities, including extensive golf and shooting programs taught by the Sea Island’s impeccable staff.

Elf Tuck-in at Sea Island for Christmas

For those traveling with young ones too little to take part in the kids activities, Sea Island works with several local babysitters as well, which my wife and I used on numerous occasions.  As both my children will attest to, Ms. Terry did a fantastic job watching them while we were out exploring Sea Island, and I would leave them with her again in a heartbeat.  If you have kids (whether infants or teens) and are considering a trip to Sea Island, it’s a place that anyone, of any age, will absolutely love.

Sea Island Conclusion

As the length of this article can attest to, Sea Island is anything but a typical hotel.  It’s an expansive, stunningly amazing destination that truly offers something for everyone, irregardless of your age or background.  There simply isn’t anyone who will visit Sea Island that won’t leave realizing what a special place it is.  The accommodations are magnificent in every sense of the word.  Every structure, every place you go, is a work of art.  The staff exudes a hospitality that you’ll only find in the South – a genuine, truly welcoming hospitality that during your stay, makes you feel like you’re at home.  And the amount of activities available to guests – both children and adults – is seemingly endless.

If you’re looking for one of the most extraordinary destinations not only in the South, but in the country (and world for that matter), Sea Island is a place that you absolutely have to visit.  It is remarkable – a place that not only do I look forward to returning to, it’s a place that hopefully my kids, and their kids, and their kids will all have the joy of returning to as well.  It’s forever changed my view of what’s possible in a hotel and destination, and I truly can’t recommend it highly enough.

To learn more about Sea Island and it’s numerous accommodation options, head over to the official Sea Island website for the complete details of everything offered.  I’ve also included an extensive photo gallery below, highlighting just some of the many things that await guests visiting Sea Island for themselves.

Beginning this year, Mercedes-Benz will become patron of The Open Championship, a tournament with roots dating back to 1860. As a result of this move, Mercedes-Benz is now represented at three of the four major golf tournaments as the exclusive automotive partner.  The announcement was made by Mercedes-Benz at the Dubai Desert Classic, a golf tournament on the European Tour at which the brand with the star is represented as a partner.

“Our global golf strategy is based on the Mercedes-Benz principle of “The best or nothing”. The Open Championship complements this strategy, and therefore Mercedes-Benz, perfectly”, explained Anders Sundt Jensen, Vice President Brand Communications, Mercedes-Benz Cars. “We want to make use of this major golf tournament in particular for our various marketing activities as well as customer care measures. In addition, we will also link the MercedesTrophy, a worldwide premium amateur series, with The Open Championship, for example the programme “Drive to the Major”, a global competition to win the opportunity to qualify to play at the Monday Foursome.”

Mike Tate, a Director of The R&A: “We are delighted to welcome Mercedes-Benz as a Patron of The Open Championship. It has established itself as a great supporter of golf worldwide. Mercedes-Benz are renowned for their commitment to quality and their brand is recognised the world over, all of which complements perfectly the prevailing characteristics of The Open.”

“We’re delighted that Mercedes-Benz is the ‘Official Car of The Open Championship’. The company will provide the exclusive chauffeur service at the major championship and together with The R&A will also provide communications support for the entire tournament”, said Wilfried Steffen, President and CEO of Mercedes-Benz UK. “For our brand, this association is not only an excellent platform but also a great honour. With our commitment to this event, we very much look forward to being able to promote the close ties between the sport of golf and Mercedes-Benz.”

Mercedes-Benz has been involved in the professional sport of golf since the 1980’s. From 1990, it also took over as title sponsor of the Mercedes German Masters, the first professional golf tournament in Germany featuring international participation. In addition, the premium brand from Stuttgart was also title sponsor of the Mercedes-Benz Championship in Cologne from 2007 to 2009 and Hawaii from 1999 to 2009.

Since 2008, Mercedes-Benz has been the exclusive automobile partner of another of golf’s most prestigious tournaments, The Masters in Augusta. Thanks to the connection which has existed with the PGA of America since 2010, the brand with the star is also represented at the PGA Championship and the Senior PGA Championship, as well as the 2012 Ryder Cup. This year Mercedes-Benz’s commitment to golf will increase with the addition of the partnership with The Open Championship. Furthermore, Mercedes-Benz also supports a variety of both professional and amateur tournaments around the world at national level.

In amateur golf, Mercedes-Benz is represented with the MercedesTrophy, the company’s own global premium tournament series for amateurs, which in 2011 is taking place for the 22nd time. More than 58,000 players, in more than 43 countries, tee off each year in the MercedesTrophy. The aim of the participants is to reach the MercedesTrophy World Final at the end of September, at which the best individual players and the best team are honoured in Stuttgart, the “birthplace of the motor car”, and at the same time receive an exclusive insight into the world of Mercedes-Benz.

The Mercedes-Benz Tour kicks off its 10-leg circuit with the staging of the Mercedes-Benz Masters Philippines with the country’s leading pros playing with some of the area’s best at the Manila Southwoods’ Legends Course in Carmona.

Angelo Que, winner of The Country Club Invitational earlier this year, leads a strong line up of local players while Thailand’s Wisut Artjanawat, the defending champion, and compatriot Namchok Tantipokhakul, winner of last year’s Order of Merit title, will lead the crack foreign field in the $60,000 event which stakes $9,750 to the winner.

“There’s a lot of players here who have won before on the Mercedes-Benz Tour and are very keen to win this week. There are the obvious favorites but there is also plenty of strength in depth which means a relative unknown can break through from the pack,” said Que, who has won three titles on the Tour and claimed the Merit list in 2008.

Que finished joint 10th in the Malaysian Open last month and is now in 12th place on the Asian Tour Order of Merit ranking, making him one of the players to watch this week.

“I have been playing well so I am hopeful of a good week. The scores should be low as the ball is running a long way. The greens are slick so it’s going to come down to putting,” said Que, a former Philippine Open champion.

Wisut won the Mercedes-Benz Masters Philippines at Tagaytay Midlands Golf Club in 2008, beating Que and a host of other Filipino players with the Thai ace looking for a repeat this week.

The Thai golfer also won the Mercedes-Benz Masters Vietnam crown in the same year but has gone winless last year.

“I was very disappointed not to have won last year so I am really motivated to win this season. It helps to be playing at such a great venue like Manila Southwoods but the competition is strong so it will be tough to win,” said Wisut.

Wisut and Que have been paired together along with Elmer Salvador, the 2009 Philippine Open champion who also claimed last year’s ICTSI – Philippine Golf Tour Merit list title.

Namchok stole the show last year by winning on two separate occasions and finishing number one with earnings of $27,540 from eight events.

“I just missed getting my Asian Tour card by one stroke this season at the Qualifying School so I was unhappy but I am now looking forward to the new season on the Mercedes-Benz Tour. There is a lot to play for with 10 tournaments on the schedule. I gained a lot of confidence by playing so well last year and aim to keep the same form going in 2010,” said Namchok, who is paired with Tony Lascuña and Indonesian No. 1 Rory Hie.

Other fancied players in the fold are Mars Pucay, Artemio Murakami, Juvic Pagunsan and Marvin Dumandan, Thailand’s Pariya Junhasavasdikul and Varut Chomchalam.

A total of 129 players will tee-off on Wednesday.

This year’s Mercedes-Benz Tour boasts 10 tournaments offering a total purse of $580,000.

Source: Philstar.com

Mercedes-Benz will be part of the proceedings when the best golfers in the world tee off at the legendary Masters tournament at the Augusta National Golf Club from April 5-11, 2010. Once again, the company will be providing vehicles for players and selected guests as the event’s international automobile partner. The Augusta National Golf Club will also provide an appropriate setting in which to showcase the SLS AMG to Mercedes-Benz’s customers and anyone with an interest in exclusive vehicles. Under the motto “The legends of Augusta” the super sports car will also be the focus of Mercedes-Benz’s communicative measures at the golf tournament in conjunction with two-times Masters winner and Mercedes Benz brand representative Bernhard Langer, and Franz Beckenbauer, football legend and another Mercedes-Benz brand representative.

“The partnership with the Masters has a special place in Mercedes-Benz’s involvement with sports,” says Dr Joachim Schmidt, head of sales and marketing at Mercedes-Benz Cars. “The Mercedes-Benz brand and the Masters tournament are both success stories with long-standing traditions. We are thus delighted to be able to present our products, with the Mercedes-Benz SLS AMG as the absolute highlight, against the backdrop of this unique tournament. The SLS AMG, which has already attained legendary status in Mercedes-Benz’s more recent history, and the two sporting legends Bernhard Langer and Franz Beckenbauer form the central focus of an international communications campaign which underscores Mercedes-Benz’s involvement with the world of golf in the setting of the Masters tournament.

International media coverage of Mercedes-Benz’s involvement

Accompanied by photographers and a camera team, the two sports personalities met up ahead of the Masters and chatted away on a tour of the clubhouse of the Augusta National Golf Club, a walk around the world famous golf course and a trip in the Mercedes-Benz SLS AMG.

Mercedes-Benz is using the impressive footage of this notable meeting in print, TV and online media, ensuring global communication and international media coverage of its involvement in the Masters.

A film showing how the two legends, Bernhard Langer and Franz Beckenbauer, met up is available for viewing ahead of the tournament of the world’s best golfers in Augusta, on Mercedes-Benz TV (www.mercedes-benz.tv/masters). There is also a “making of” film documenting the meeting between Bernhard Langer and Franz Beckenbauer and the production of the TV spot.

At the invitation of Mercedes-Benz

Mercedes-Benz is also offering selected customers a unique opportunity to join the spectators at the tournament. The sporting highlights will be accompanied by an attractive programme of supporting events. One highlight here will be an exclusive meet & greet event at which two-times Masters champion Bernhard Langer will be on hand to answer questions from the Mercedes-Benz guests.

Mercedes-Benz USA announced today that they have become an official patron of the PGA of America – a collaboration that will last through 2013. Under the venture, MBUSA will serve as The Official Vehicle of The PGA of America, the Official Patron and Official Vehicle of the PGA Championship and Senior PGA Championship, and a Proud Supporter of the 2010 and 2012 Ryder Cup.

According to Ernst Lieb, president and CEO of Mercedes-Benz USA: “The PGA of America continues to make golf accessible to a wider audience and we see an opportunity to support and benefit from the game’s future growth. The three-pointed star has a long-standing history with golf and this new partnership strengthens our existing ties with the game while also extending our presence within one of the world’s largest sports organizations.”

In addition to the aforementioned titles, part of Mercedes-Benz USA’s duties include providing vehicles at the PGA Championships, Senior PGA Championship and the 2012 Ryder Cup. Furthermore, the company will be involved in a number of additional sponsorship activities, including being a Presenting Sponsor of the PGA Professional National Championship and Senior PGA Professional National Championship; the PGA Play Golf America Days Fan Experience at the Senior PGA Championship, PGA Championship and 2012 Ryder Cup; and the Loyalty Lots at the Senior PGA Championships, PGA Championships and the 2012 Ryder Cup.

For more info detailing Mercedes-Benz USA’s partnership with the PGA of America, you can find the full details in the official press release below.