Mercedes-Benz History – Mercedes-Benz 300 SE Coupe and Cabriolet

In the 1960's, driving a luxury-class coupé was an expression of automotive culture that was as exclusive as it was elegant

In March of 1962, Mercedes-Benz celebrated the premiere of two luxurious premium-class cars at the 32nd Geneva Motor Show – the 300 SE Coupé and the 300 SE Cabriolet (W 112 series).

In terms of their styling, both the coupé and the cabriolet were based on the respective variants of the 220 SE (W 111). The full-length floor unit was adopted from the tailfin saloon, underscoring the stately presence of both two-door vehicles with their 2.75-metre wheelbase and overall length of 4.88 metres.

However, the new models did feature trim elements in addition to those of the 2.2-litre-engine model, as well as being equipped with engine and technology of the 300 SE saloon. Initially, the M 189 IV straight-six cylinder light-metal engine delivered 160 bhp (118 kW) at 5000 rpm, having an increased output of 170 bhp (125 kW) at 5400 rpm from 1964 onwards. Depending on the rear-axle ratio and the engine installed, coupé and cabriolet could reach top speeds of between 175 km/h and 195 km/h.

The vehicles’ standard equipment included a four-speed automatic transmission, power steering, pneumatic suspension and a dual-circuit brake system with disc brakes on front and rear wheels. The additional chrome decoration consisted of a continuous trim strip in the longitudinal groove running from the headlamps to the tail lights, and distinctive trim strips on the front and rear wheel arches.

Coupé culture and cabriolet fascination in their purest form

The two new models not only represented the summit of their model series in March 1962. They also set the general standards for two highly exclusive bodywork forms behind each of which a particular interpretation of the fascination for cars stood: the premium-class coupé and the cabriolet.

Driving a luxury-class coupé is an expression of automotive culture that is as exclusive as it is elegant: the two-door, closed touring car combined flowing forms and sporty ambience with powerful drive systems and fine appointments.

The luxury-class cabriolet, on the other hand, open to the sky, breaks down the boundary between passenger compartment and its surroundings. In particular with the top drawn back, this type of vehicle combines originality of automotive travel with distinguished yet sporty motoring. In addition, the sturdy convertible top offers the protection of a coupé if wished.

Luxury-class coupés and cabriolets from Mercedes-Benz realize these special values in an exemplary manner over and over again, for which reason the brand and model culture of Mercedes-Benz has given proof of understanding and appreciation for both vehicle concepts through a large number of models.

Luxury coupés and cabriolets of the Stuttgart-based brand are not just grounded in this great tradition, they always look towards the future as well. In the 1962 300 SE Coupé and 300 SE Cabriolet this particular aspiration found its expression in consonance with its time. This was understood by “auto, motor und sport” magazine in its 7/1962 issue, that hailed the two new 112/3-series cars as the “non-plus-ultra of modern automotive construction”.

Closely related to the “tailfin”, yet independent

For all their technical and stylistic affinity with the saloon, the two-door vehicles were convincing original, independent vehicle designs. Thus Mercedes-Benz did not use a single central body-in-white part from the four-door model for the coupé and cabriolet. And for the design the developers explored their own paths, for instance, the saloon’s tailfins were merely suggested in the coupé and the cabriolet.

On the other hand, the two-door vehicles were closely related to each other: except for the missing roof and the necessary bodywork reinforcements the cabriolet was similar to the coupé in all details. The coupé even offered the potential for further models, as shown by a modified version of a 300 SE Coupé in 1962: for this singular vehicle the Mercedes-Benz research department removed the rear roof edging together with the rear window and installed a retractable folding top, creating a particularly exclusive landaulet (landau). However, this version was never produced in series.

The two 3-litre models were modified in many details in the course of their construction period. For example, from March 1963 a 4-speed manual transmission became available for the 300 SE Coupé and Cabriolet. And January 1964 brought the replacement of the injection system by a 6-plunger injection pump, which increased the engine’s output by 10 bjp (7 kW) to 170 bhp (125 kW).

Already a timeless classic during the time of its manufacture

The luxury-class coupés and cabriolets from Mercedes-Benz already revealed themselves as classics in the 1960s. In the summer of 1965 the W 111 and W 112 “tailfin” saloons were superseded by model series W 108, and only the 230 S model, created by reworking model 220 Sb, continued to be built until 1968, among other things as the 230 S Universal estate saloon. The coupés and cabriolets, on the other hand, remained in the programme: these exclusive two-door cars appeared fresh and elegant, in no way outdated, even when standing next to the saloons of the more recent generation. For the two-door models there were, however, alterations in some details, based on the engineering of the new saloons. In the case of the 300 SE, these included, for example, larger-dimensioned disc brakes and 14-inch wheels.

Production of the 300 SE Coupé and 300 SE Cabriolet was discontinued in Dezember 1967. In September 1969 280 SE 3.5 series Coupé and Cabriolet were ready as their worthy successors, powered by an entirely re-engineered 3.5-litre V8 engine delivering 200 bhp (147 kW). With a total of just 708 units produced, the open version of the 300 SE is the most exclusive variant of all Mercedes-Benz coupés and cabriolets of this luxury class, while 2419 units of the 300 SE series coupé were built from 1962 to 1967.

Mercedes C63 AMG Coupe Photo Shoot in Times Square

ADV.1, in cooperation with C3 Photography photographed a matte black Mercedes C63 AMG Coupe in Times Square

ADV.1 released a set of images today in cooperation with C3 Photography that features a matte black Mercedes C63 AMG Coupe in Times Square, New York, which was no doubt a daunting task.

The Wheels are an ADV5.0 TRAKfunction setup in a 19″ fitment with a 19X9, 19X10.5 fitment. The matte black centers play off the paint while the brushed aluminum outers break up the wheels to keep them from blending into the car’s matte balck finish.

The Mercedes-Benz C63 AMG Coupe features a 6.2 liter V8 that produces 451 horsepower and 600 Nm of torque. The optional performance package is able to push the output to 480 hp at 6,000 rpm.

View the enlargeable photo gallery below to view the matte black beauty on the streets of NYC.

Mercedes-Benz C63 AMG Coupe Black Series Print Ads

The Mercedes-Benz C63 AMG Coupe Black Series offers spectacular design, with technology taken from the racing world

Spectacular design, with technology taken from the racing world and driving dynamics at the highest level – the new Mercedes-Benz C 63 AMG Coupé Black Series is the embodiment of  AMG’s brand claim, “Driving Performance”.  The Mercedes AMG Global Fan Page posted possible print ads for the Mercedes-Benz C63 AMG Coupe Black Series and wants to know which you prefer, Aerodynamite. or Bad bedtime story.  From the looks of it, Aerodynamite. is the fan favorite.

Behind the Scenes of a Mercedes C63 AMG Coupe Photo Shoot – Video

the video takes a Mercedes C63 AMG Coupe, a Ducati 848, and a model and puts the entire thing to seductive music

AMG takes us behind the scenes of a C63 AMG Coupe photo shoot in this video.  Shot at a working airport, the video takes a Mercedes C63 AMG Coupe, a Ducati 848, and a model and puts the entire thing to seductive music.  Other than the model in a Ducati leather racing suit, the real highlight of the video is the slow-motion drift at the end.

Mercedes C63 AMG Coupe Turned V63 Supercharged by Väth

Väth Automobiltechnik from Hoesbach, Germany has created the V63 Supercharged, based on the Mercedes C63 AMG Coupe

Väth Automobiltechnik from Hoesbach, Germany has created the V63 Supercharged, based on the Mercedes C63 AMG Coupe. The end result is an inconspicuous beast of a car that puts out 680 PS (670 bhp / 500 kW), 840 Nm (620 lb-ft) of torque for a mere EUR 64,308 over the base cost of the C63 AMG Coupe.  The standard Mercedes C63 AMG Coupe puts out 487 PS (358 kW / 480 hp) and 600 Nm (443 lb-ft) of torque, meaning the update gives you an extra 197PS and 240 Nm (177 lb-ft). A sprint from 0-100 km/h will only take you 4.0 seconds and top speeds end at 335 km/h (208 mph). Such high speeds are achieved thanks to a water cooled supercharger, revised engine management, oil coolers on the engine and trans plus high-flow catalytic converters, new headers and stainless steel exhaust.

To improve aerodynamics, the V63 Supercharged Väth has a front spoiler and rear diffuser with enlarged fins that are both crafted in visible carbon fiber. Quarter panel wheel well extensions allow widening the track by 80mm and a boot lid spoiler completes the exterior package.

VÄTH’s three-spoke 9×20 inch forged rims with 255/30-20 tires ride on the front of the V63 and 11×20 inch rims with  295/25-20 tires are at the rear. The C63 AMG Coupe has a coilover suspension allowing a 20-65 mm drop in ride height while stiffness is also adjustable.

On the inside, there’s a leather upholstered sports steering wheel, a 360 km/h speedometer dial and carbon trimmed interior.

2012 C63 AMG Coupe Black Series Equipment List and Commercial

The 2012 Mercedes-Benz C 63 AMG Coupé Black Series embodies the new AMG brand claim, Driving Performance like no other AMG

The 2012 Mercedes C 63 AMG Coupé Black Series comes to life as it prowls the asphalt before daybreak, unleashing a new level of fierce track-orientated performance. Spectacular design, technology transfer from the world of motorsport and driving dynamics at the highest level: these are the mythical elements infused in the C 63 AMG Coupé Black Series.

Standard Equipment

Comfort/Convenience

Dual-zone automatic climate control with dust filter

14-way power/memory driver’s seat with lumbar support*

AMG Sport Seats with Dinamica inserts and red contrast stitching**

Heated front seats

COMAND System w/ 80GB Hard-Drive Navigation

CD/ MP3 /AM/ FM/ Weatherband radio

HD Radio*

SD card slot

SIRIUS Satellite Radio

Bluetooth Audio Streaming*

iPod® / MP3 Media Interface (in center console)

Bluetooth interface for hands-free calling

Enhanced voice control for audio, telephone and navigation

SIRIUS® real-time traffic service

Gracenote® media database

10GB hard-drive with Music Register

Central controller with 7″ color display

Power Tilt & telescoping steering column*

4.5″ color instrument cluster display*

Front cupholders

Rain sensing intermittent wipers*

Integrated rear view mirror compass*

Auto dimming mirrors*

Integrated garage door opener*

Cruise control

Power windows with express up and down

Automatic headlamps with twilight sensor & locator lighting

Trip computer

Red seat belts**

Door panels in Dinamica with red stitching**

Performance steering wheel in Dinamica with red stitching**

Carbon Fiber trim**

Console in Black Piano Lacquer**

Lightweight carpet**


Performance/Handling

510 Horsepower @ 6,800 RPM**

457 lb-ft of Torque @ 5,000 RPM

186 mph top speed (electronically limited)

AMG SPEEDSHIFT PLUS 7-speed MCT w/ RACE START function

19″ AMG Forged 10-Spoke Wheels (smoked/titanium)**

255/35 R 19 front / 285/30 R 19 rear high-performance

Quad Exhaust with trapezoidal chrome outlets

15.3″ front brakes and 14.1″ rear brakes with red brake calipers**

Front axle with 1.6″ wider track, 1.1″ wider fenders; rear axel with 3″ wider

track, 1.6″ wider fenders

Body color rear spoiler

Adjustable Coil-over Suspension

Limited Slip Differential

Safety/Security

New vehicle 4-year/50,000 mile warranty

24 hr. roadside assistance program

Owner information kit

First-Aid kit

Mercedes-Benz maintenance system

Steel-reinforced cabin with front & rear crumple zones

Front & rear outboard seatbelts with pre-tensioners & force limiters

Dual two stage front airbags

Side airbags mounted in front seat backrests

Head protection curtains

Dual front pelvic airbags

Driver’s side knee airbag

Active front head restraints

4-wheel ABS disc brakes with Brake Assist System

Electronic Stability Program (ESP®)

Anti-Slip Regulation (ASR)

LATCH-lower anchors and tethers for children

Antitheft alarm with engine immobilizer

SmartKey with panic button

Tire pressure monitoring system

ATTENTION ASSIST*

ADAPTIVE BRAKE w/HOLD function*

Rearview Camera

Bi-xenon Headlamps with active curve illumination

Headlamp Cleaning System

Adaptive Highbeam Assist*


Optional Packages

AMG Carbon Fiber Package ($TBD)

Carbon Fiber Rear Diffuser

Carbon Fiber Front Splitter

Carbon Fiber Mirror

Carbon Fiber Trunk Lid Spoiler

Carbon Fiber Lower Valance Side Skirts


AMG Track Package (TBD)

Active Rear Differential Oil Cooling System

Specifically-developed C63 AMG Black Series Dunlop Sport Tires


AMG Aerodynamics Package ($TBD)

Adjustable Carbon Fiber Rear Spoiler

Front Aerodynamic Winglets

Extended Front Splitter (1.5″ Over Exterior Carbon Fiber Package)

Stand Alone Options

Forged 19″ AMG Wheels painted in Matte Black ($TBD)

Rear seat option ($TBD)

mbrace™ telematics ($TBD)

Rear side airbags ($TBD)

KEYLESS-GO ($TBD)

Paint

Mars Red, Iridium Silver, Obsidian Black, Diamond White, designo Night Black Magno, designo Alanite Grey Magno

Upholstery

Black M-B Tex with Dinamica inserts

Mercedes-Benz C63 AMG Coupe by Domanig

The Domanig C63 AMG Coupe offers up 525 hp and a V-max increase that allows the AMG Coupe to do 300 km/h

The Domanig C63 AMG Coupe adds 38 hp to the already powerful Mercedes-Benz C63 AMG Coupe that comes standard with 487 hp. In case you don’t feel like doing the math, that means the Domanig C63 AMG Coupe offers up 525 hp. Combine that with a V-max increase and the AMG Coupe can do 300 km/ h (186 mph) with ease.

If the Mercedes C63 AMG Coupe isn’t sporty enough for you, the Domanig C63 Coupe gets front wheels forged from DOM03 type in the dimensions 9 × 20″ with 235/30ZR20 Dunlop Sport Maxx GT tires used on the rear axle even 10.5 × 20″ with 275/25ZR20 Dunlop Sport Maxx GT. The wheels are a special edition with a star in the body color and outer rims in black high-gloss polished stainless steel.

In addition to the wheel upgrade, the coupe gets a carbon fiber front spoiler and rear diffuser with blacked out roof.

The KW suspension components are not only used to improve handling but also to enhance the looks by lowering the car.

On the interior, trims and accents are painted in coupe’s body color.

Thanks to Markus for the tip.

2013 Mercedes-Benz CLC Scheduled for New York Debut

The 2013 CLC sedan will have a sloping roofline giving it the coupe styling used by the larger Mercedes CLS sedan

The highly anticipated 2013 Mercedes-Benz CLC sedan is scheduled to make its world debut at the 2012 New York Auto Show according to Mercedes-Benz company officials. The 2013 CLC sedan will have a sloping roofline giving it the coupe styling used by the larger Mercedes CLS sedan.

The CLC’s entry into the market will be the beginning of a push by Mercedes-Benz to enter into the higher-volume, entry-level luxury market that falls just below the current Mercedes C-Class. Executives at Mercedes were quick to emphasize that the 2013 CLC will not be a stripped-down model. “This will be a real Mercedes-Benz,” one executive stressed.

A compact SUV is expected to follow shortly after the CLC and may be called the GLC, although not confirmed. Both the CLC and GLC are expected to ride on the new Mercedes Modular Front Architecture (MFA), an all-new front-wheel drive platform introduced on the latest B-Class hatchback.

Mercedes-Benz CL63 AMG V8 Biturbo by Väth

Bavarian tuner Väth Automobiltechnik released their program for the Mercedes-Benz CL63 AMG V8 Biturbo facelift

Bavarian tuner Väth Automobiltechnik from Hösbach,Germany released their program for the Mercedes-Benz CL63 AMG V8 BITURBO, C216, today.

A V63S tuning kit featuring an electronic engine management system is the source for the increase in power as well as the increased maximum speed. The improvements are seen in the following data – 463 kW / 630 HP, 930 Nm maximum torque, and an acceleration from 0 to 62 mph in 4.3 seconds and a top speed of 186 mph. For the eco conscious, the emission level has been reduced by a device made of stainless steel and Sport-Kat.

In an effort by Väth to optimize the brakes, the tubes of fuel inlet are made of curved steel in which the brake fluid Castrol SRF circulates.. Väth also offers wheels sizing 9×20 inch in the front and 10.5×20 inch in the rear with 255/35ZR20 tires or 275/35ZR20. A factory made ABC (Active-Body-Control) chassis is located deeper and is more comfortable in the first and second gear of the damper and in third gear, they are tightly regulated for improved agility.

Last but not least, the Mercedes-Benz CL 63 AMG V8 Biturbo features a carbon fiber radiator cover, carbon fiber mirrors caps and the rear diffuser, as well as a trunk spoiler that can be ordered in carbon fiber. For the interior, Väth added a sports steering wheel that is combined with either leather, carbon or precious wood trim.

Mercedes-Benz C63 AMG Coupe Black Series World Premiere

The Mercedes C63 AMG Coupe Black Series celebrates its debut, officially making it the most powerful C-Class in history

After months of speculation and spy photos, today it’s official:  Mercedes has unveiled to the ridiculously great C63 AMG Coupe Black Series.  Simply put, it’s the most powerful C-Class of all time, boasting a maximum output of 380 kW (517 hp) and a maximum torque of 620 newton metres, and in Mercedes own words, it embodies AMG’s brand claim of driving performance like no other AMG model.  It is, in no clearer terms, a masterpiece of automotive engineering.

The AMG 6.3-litre V8 engine impresses with its hefty torque, tremendous pulling power and responsiveness, and ensures high-calibre performance: the C 63 AMG Coupé Black Series accelerates from zero to 100 km/h in 4.2 seconds (all data provisional). Exclusive fun at the wheel comes courtesy of the adjustable AMG coil-over sports suspension, the AMG high-performance compound braking system and the functional standard equipment. The AMG Track Package is available as an option to enhance driving dynamics even further. It boasts sports tyres and active rear-axle transmission cooling, plus the AMG Aerodynamics package including flics, a functionally tuned front splitter and an adjustable carbon-fibre rear aerofoil.

Broad, low, brawny and ready to pounce from a standstill – the C 63 AMG Coupé Black Series makes a mighty impression. It’s clear right from the first time you set eyes on it that the C 63 AMG Coupé Black Series is made for ambitious laps on a closed-off race track. In visual terms the new high-performance vehicle is reminiscent of the SLS AMG GT3 customer sports car and symbolises the transfer of technology from the sphere of motorsport, which has been part of the corporate philosophy of Mercedes-AMG GmbH for 44 years now.

With its new C 63 AMG Coupé Black Series, AMG is presenting an exciting sports car for enthusiasts who are passionate about sports cars which are big on horsepower, and this marks the impressive continuation of the Black Series strategy, which began back in 2006. AMG, the performance brand of Mercedes-Benz Cars, is once again demonstrating its expertise when it comes to designing and developing emotionally appealing high-performance cars.

“AMG has its roots in international motorsport. The new C 63 AMG Coupé Black Series is the best proof there is for the permanent transfer of technology from the race track to the road. The numerous successes in the DTM, the customer sports range featuring the SLS AMG GT3 and our commitment to Formula 1, where we have been providing the Official F1Ô Safety Car and the Official F1 Ô Medical Car for the past 15 years, continuously spur on our engineers and technicians. The C 63 AMG Coupé Black Series embodies the new AMG brand claim, Driving Performance, like no other AMG model”, comments Ola Källenius, the CEO of Mercedes-AMG GmbH.

Key data at a glance:

C 63 AMG Coupé Black Series
Displacement 6208 cc
Bore x stroke 102.2 x 94.6 mm
Compression ratio 11.3 : 1
Output 380 kW (517 hp) at 6800 rpm at 6800/min
Max. torque 620 Nm at 500 rpm
Engine weight (dry) 196 kg
Fuel consumption, NEDC combined 12.2 l/100 km*
CO2 emissions 286 g/km*
Acceleration 0-100 km/h 4.2 s*

* Preliminary data

Arrow-shaped front section with large cooling air openings

It doesn’t matter from which angle you’re looking at it: the new C 63 AMG Coupé Black Series displays its ties with motorsport from every perspective. The arrow-shaped front section with the central Mercedes star in the radiator grille is the visual synonym for its unfettered forwards thrust. The air intakes in the striking front apron ensure reliable air flow through the large cooling modules. Two openings in the aluminium bonnet support the expelling of engine heat, whilst the struts positioned at an angle in the front apron emphasise the vehicle’s width. The black front splitter located at the lower end helps to balance the vehicle aerodynamically.

The expressive design continues in the side view: the newly developed front axle with a greater track width calls for new wings, which have been widened by 28 millimetres on each side. “6.3” logos give a nod to the sheer power of the large-displacement eight-cylinder high-speed naturally aspirated engine beneath the bonnet. Air outlets intimated behind the wheel cut-outs call to mind powerful racing cars. The onlooker discovers a black strip on the restyled AMG side skirts – a look which continues the idea of the front splitter. On each side the rear wings have also been widened by 42 millimetres, due to the greater track width of the rear axle. Air openings are hinted at in front of the rear wheels, forming a fitting conclusion.

AMG light-alloy wheels featuring light forging technology

255/35 R 19 and 285/30 R 19 – these are the impressive wheel formats for the C 63 AMG Coupé Black Series at its market launch. The wheel/tyre combination is mounted on 9 x 19 (front) and 9.5 x 19 (rear) AMG light-alloy wheels, fills out the wings to stunning effect and plays a significant part in the dynamic appearance of this new AMG sports car.

Painted titanium grey, the high-sheen light-alloy wheels are produced using particularly light forging technology – as is the case on the SLS AMG. These forged wheels weigh a total of eleven kilograms less than comparable wheels with a conventional design. The lower weight results in reduced unsprung masses, which improves both the suspension’s response and the steering precision.

Broad effect of the tail end with a diffuser insert

The tail end of the Black Series coupé is also a feast for the eyes: the new rear apron with its expressive black diffuser insert creates a broad effect. Just like on the SLS AMG GT3, it protrudes beyond the profile of the rear apron. The black grille on the upper end of the diffuser insert is an eye-catching feature, as is the AMG sports exhaust system: both of the chromed twin tailpipes integrated into the rear apron have an angular cross-section. The spoiler lip on the boot lid is painted in the vehicle colour and reduces lift at the rear axle, resulting in more driving stability at high speeds. The AMG logo with its discreet “Black Series” lettering is reserved exclusively for the C 63 AMG Coupé Black Series.

Engine with high-tech components from the gull-wing model

A displacement of 6.3 litres, a maximum output of 380 kW (517 hp) and a torque of 620 newton metres from eight cylinders – one glance at the technical data and it’s clear that the engineering behind the C 63 AMG Coupé Black Series is every bit the equal of its sensational appearance. The high-torque M156 naturally aspirated engine was specially refined for the new two-door model, whose forged pistons, connecting rods and the crankshaft with a lightweight design, for example, all come courtesy of the SLS AMG. These measures are flanked by a new engine control unit. As the car’s performance proves, the uprated V8 engine has an easy time of it in the coupé: the sprint from standing to 100 is over in 4.2* seconds (* preliminary data).

Plenty of pulling power, an agile response and hefty torque – the qualities of the large-displacement AMG high-speed naturally aspirated engine arouse unadulterated passion in the driver. The jewel in the crown is the emotive, hallmark AMG eight-cylinder sound from the AMG sports exhaust system.

The optimised engine oil cooling ensures more performance even when the vehicle is put through its paces in harsh race-track conditions. With the aid of components from the SLS AMG, the AMG experts have managed to give the oil cooler a cooling surface which is 50 percent larger. The tried-and-trusted, innovative AMG SPEEDSHIFT MCT 7-speed sports transmission takes care of power transmission. Four transmission modes, the double-declutching function and RACE START promise maximum motoring pleasure and a high degree of variability. In the “Sport plus” and “Manual” transmission modes the gear changes take a mere 100 milliseconds.

AMG coil-over sports suspension with an AMG rear axle differential lock

The AMG sports suspension is a sophisticated new development. It has been designed as a coil-over suspension, as is the norm in motorsport – and it represents a hallmark feature of a Black Series model. It offers numerous setting options, and allows the driver to create their own personal set-up. The track width of the axles has been widened by 40 (at the front) and 79 millimetres (at the rear) respectively. In conjunction with the modified torsion-bar stabilisers, the C 63 AMG Black Series impresses with its pronounced driving dynamics, high grip and low roll angle. The AMG speed-sensitive sports steering facilitates superb vehicle control: the retuned map control for the power assistance ensures optimum steering precision.

The standard-specification AMG rear axle differential lock is responsible for reliable traction in particular for race-track applications. The 3-stage ESP® offers the ideal solution for all driving situations: via the ESP® button the driver can choose from the “ESP ON”, “Sport Handling Mode” and “ESP OFF” stages. In view of the increased driving dynamics, not only has the anti-lock braking system been completely retuned; the AMG high-performance braking system has also been redeveloped: a larger braking system is now used, with discs featuring compound technology proven in motorsport at the front axle (format: 390 x 36 millimetres) and integral discs at the rear axle (360 x 26 mm). Red-painted six-piston fixed callipers at the front and four-piston fixed callipers at the rear reliably decelerate the perforated, fade-resistant brake discs, which are ventilated all round.

Interior with a functional motor-racing atmosphere

The captivating high-tech components and the spectacular exterior design both find their logical continuation in the interior of the C 63 AMG Coupé Black Series, which is black with red highlight elements, displaying the functional atmosphere of a true racing vehicle, whilst at the same time positively glowing with high quality and lovingly crafted details. Two AMG sports bucket seats facilitate the best levels of lateral support and thus optimum vehicle control on the race track. The black DINAMICA microfibre upholstery on the centre panels of the seats and doors is a new type of synthetic fibre which is characterised by its high lightfastness. The omission of the rear bench seat underlines the vehicle’s sporty character and reduces its weight. As an option the C 63 AMG Coupé Black Series is also available as a four-seater including the AMG sports seats familiar from the C 63 AMG Coupé – and with single seats in the rear.

The AMG performance steering wheel in nappa leather/DINAMICA microfibre with a steering wheel rim featuring flattened top and bottom sections has aluminium shift paddles for manual gear changes. Red seat belts and red contrasting topstitching on the steering wheel, on the seats, door centre panels, armrests on the doors, the centre console and on the shift lever gaiter add some interesting highlights. An exclusive “Black Series” logo adorns the trim on the dashboard, which sports a high-gloss black piano-lacquer look. The dashboard with three autonomous round dials has a three-dimensional TFT colour display. On opening the vehicle door the driver is greeted by AMG lettering. Possible displays for the engine oil temperature, the ESP® mode or the gear selection are integrated into the AMG main menu. The rotary switch for the C, S, S+ and M transmission modes and RACE START is located on the centre console next to the selector lever with a DINAMICA microfibre cover.

The C 63 AMG Coupé Black Series is proof positive that high driving dynamics and excellent active and passive safety need not necessarily be mutually exclusive: five airbags, belt tensioners and belt-force limiters for all seats are part of the standard specification, as are the anti-lock braking system ABS, the 3-stage ESP®, Headlamp Assist, the tyre pressure loss warning system and cruise control with SPEEDTRONIC variable speed limiter.

The standard specification also includes (selection):

  • AMG door sills in stainless steel, brushed, with AMG logo
  • AMG sports pedals in brushed stainless steel, with rubber studs
  • Audio 20 CD radio with double tuner, colour display, Bluetooth® interface, hands-free function, USB interface and eight loudspeakers
  • THERMATIC automatic climate control

AMG Track Package and AMG Aerodynamics package

AMG has two special packages to offer for enhancing driving dynamics even further: the AMG Track Package comprises 255/35 R 19 front and 285/30 R 19 rear sports tyres from Dunlop. They have been exclusively developed for the C 63 AMG Coupé Black Series, and they tangibly and measurably increase grip. Active rear-axle transmission cooling improves performance in punishing race-track conditions. The radiator is located in the rear apron and the airflow passes through it effectively.

What are known as flics are part of the AMG Aerodynamics package. They are made of genuine carbon fibre and located on the front apron. Also included in the package are a functionally tuned front splitter made of genuine carbon fibre and a fixed carbon-fibre rear aerofoil with an adjustable blade. Both components not only increase the lift at the front and rear axle; they also optimise the vehicle’s aerodynamic balance.

Other optional extras include:

  • AMG Exterior Carbon-Fibre package (cross strut in front apron, exterior mirror housing, inserts on the side sill panel, diffuser insert and spoiler lip in genuine carbon fibre)
  • AMG light-alloy wheels featuring forging technology, painted in matt black with a high-sheen finish on the rim flange, with 255/35 R 19 and 285/30 R 19 tyres
  • AMG carbon-fibre trim
  • Fire extinguisher
  • Intelligent Light System ILS
  • KEYLESS-GO
  • Tinted side/rear windows

Four captivating Black Series models since 2006

Whilst its driving dynamics are totally suited to the race track, the new C 63 AMG Coupé Black Series offers all the properties which characterise a true Mercedes-Benz: suitability for everyday use, durability, safety and quality.

The most powerful C-Class of all time is the fourth Black Series model to be launched since 2006. The first one was the SLK 55 AMG Black Series. The AMG 5.5-litre V8 engine in the decidedly puristic two-seater enticed customers with its maximum output of 294 kW (400 hp) and a torque of 520 newton metres, and between July 2006 and April 2007 120 units were produced. The CLK 63 AMG Black Series followed directly in its footsteps. The two-seater coupé was powered by an AMG 6.3-litre V8 engine with 373 kW (507 hp) and a torque of 630 newton metres. Between April 2007 and March 2008 700 vehicles were made.

The highlight up until now was the SL 65 AMG Black Series, which was unveiled in July 2008: the high-performance coupé still captivates drivers today with its spectacular appearance, unique performance data, systematic lightweight construction and exclusivity of the highest calibre. The AMG 6.0 litre V12 biturbo engine with a maximum output of 493 kW (670 hp) and torque of 1000 newton metres made the SL 65 AMG Black Series the most powerful AMG vehicle ever to enter series production. In total there were 350 units built from September 2008 to August 2009.

The C 63 AMG Coupé Black Series is celebrating its world premiere during the Formula 1 race on the Nürburgring, the German Grand Prix (23 – 24 July 2011). The market launch will follow in January 2012, and its sales price is 115,430 euros (incl. 19% VAT).

Mercedes-Benz Fashion Week Swim Featured C-Class Coupe and SLK Roadster

Miami Beach got a little hotter during Mercedes-Benz Fashion Week Swim where designers showed off their 2012 swim collections

Miami Beach got a little hotter this last week during Mercedes-Benz Fashion Week Swim where international designers showed off their 2012 swim collections and Mercedes gave insiders a first hand look at the 2012 Mercedes-Benz C-Class Coupe.  The  5-day invitation-only event went from July 14-18, 2011 at The Raleigh and included several well known designers including LUXE, by Lisa Vogel, Diesel, Beach Bunny Swimwear, L*Space by Monica Wise, Caffé Swimwear, Mara Hoffman Swim, Aqua Di Lara, A Ché, Natori, Cia.Marítima, and Luli Fama.

“Mercedes-Benz Fashion Week Swim attendees can always count on seeing unique swimsuit style concepts for the first time that represent designer labels from around the world,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “It sets the stage to premier our latest designs like the all-new 2012 C-Class Coupe to those on the cutting-edge of fashion.”

The new C-Class Coupe made a splash poolside, steps from the iconic Raleigh pool, where the fashion elite congregated during Mercedes-Benz Fashion Week Swim to see and be seen. The Mercedes C-Class coupe delivers a combination of a modern and youthful aesthetic while still offering the style and sophistication we’ve come to expect from a Mercedes-Benz vehicle.  This is a design concept that captures the overall tone of Mercedes-Benz Fashion Week Swim. Featuring unique compact proportions, a low silhouette and athletic lines, the C-Class Coupe is for the ambitious, ready to succeed driver. Packed with innovation, the vehicle offers a comprehensive level of driver support and protection including a number of driver assistance systems, ranging from ATTENTION ASSIST drowsiness detection to optional LANE KEEPING Assist. The C-Class Coupe’s new telematics keep the driver connected with standard wireless Bluetooth, USB interface, SIRIUS weather information and destination search via Google. There is a choice of three models, including the extremely powerful C63 AMG.

As guests entered the Mercedes-Benz Fashion Week Swim tents on 18th street off Collins Avenue in South Beach, they were greeted by the also new for 2012 SLK Roadster. The Mercedes SLK combines sporty handling with stylish comfort that culminates into a striking two-seat roadster design with a retractable hardtop. A unique series of safety equipment makes the SLK a leader in its segment. Standard equipment on the vehicle includes, among other features, the ATTENTION ASSIST drowsiness detection system. Mercedes-Benz is also the world’s first automotive manufacturer to offer the innovative panoramic vario-roof with MAGIC SKY CONTROL as optional equipment on the SLK. With this innovation, the transparent glass roof of the SLK can be darkened in a matter of seconds at the touch of a button.

Mercedes-Benz C63 AMG Black Series Coupe Photos Surface

Mercedes-Benz has revealed its new C63 AMG Black Series Coupe in France at a test event at Circuit Paul Ricard

Spy photos and plenty of speculation have been coming in on the Mercedes C63 AMG Black Series Coupe for some time now and finally the first photos of the much anticipated coupe have made their way onto the web.  The C63 AMG Black Series Coupe photos were taken during a test event at Circuit Paul Ricard in one of the garages.  Based on what sources at the event had to say, the new C63 AMG Black Series Coupe doesn’t quite meet the hardcore expectations set by the CLK 63 AMG Black Series.

Sources to Jalopnik had this to say: “What i know right now from my colleague who was there is that its the 6.2 liters NA V8, with 517 ps [510 hp], around 640 NM of torque [472 lb-ft] (it’s nearly the same configuration as in the previous CLS63). Its 20kg [44lbs} lighter than the standard AMG coupe, LSD is standard, it has the MCT gearbox, 4 seats (first time on a Black), a bigger rear spoiler is optional as will be some more ‘track focused’ features (no details yet). On sale mid November in Germany for less than 100K euros, beginning of 2012 for the rest of the world. Don’t know for the importation on your side of the Atlantic.”

Mercedes-Benz E-Class Coupe D70 Aerodynamic-Kit by Prior Design

Thanks to the E63 styled additions, the PD70 kit gives your E-Class Coupe an AMG look

Back in December, we brought you the latest E-Class Coupe tuning package from Prior Design, and today, we have their latest offering for the coupe (which includes a unique set of matte gold wheels).  Prior Design’s upgrade package for the Mercedes-Benz E-Class Coupe is more than just a visual upgrade, it also provides an extra 75 hp.

Thanks to the E63 styled front bumper, side skirts, rear bumper with integrated diffuser, four tailpipes in the identical AMG arrangement, and a carbon fiber trunk lid spoiler, the PD70 kit gives your E-Class Coupe an AMG look. Prior Design also dropped the car 35 mm which is complemented with 20-inch gold-painted wheels. The coupe is then completed with a beige color that creates a truly unique combination.

D70 Aerodynamic-Kit for Mercedes E-Class Coupe Package includes:

  • Prior-Design front bumper (fits all E-Class Coupe c207 models)
  • Prior-Design side skirts (2X) (fits all E-Class Coupe c207)
  • Prior-Design rear bumper (fits all E-Class Coupe c207)
  • Prior-Design rear trunk spoiler (fits all E-Class Coupe c207)
  • Prior-Design roof spoiler (fits all E-Class Coupe c207)
  • Mounting material
  • TÜV parts certificate included

Mercedes-Benz to Build Bentley Continental GT Competitor

The model is described as an "über-CLS", and is likely to have an even more dramatic shape than the coupé style CLS

Reports are coming in that Mercedes-Benz is considering a high-performance four-door that would fall above the CLS and give it a rival to Bentley’s Continental GT.

The dedicated hot model was described to UK’s Autocar as an “über-CLS”. It’s likely that it would have an even more dramatic shape than the coupé-like CLS and feature AMG engines and chassis tuning to justify a considerably higher price.

Mercedes believes that it can slot the model into its range — alongside the CL two-door — because of the burgeoning market for ultra-expensive, high-performance models, particularly in Russia and the Middle East.  Sorry to our readers in the U.S., they are not building this one for you.

Mercedes is determined to take a larger slice of those sales, bullying aside Bentley’s offering and a forthcoming extreme Porsche Panamera GT.

A possible Maybach spin-off of the four-door is also a distinct possibility, say our sources, pointing to the interest shown in the striking one-off 62S Coupé (pictured) that has been displayed at motor shows by German engineering firm Xenatec.

Source: AutoCar.co.uk

2012 Mercedes-Benz C-Class Coupe – Multimedia

Larger displays, new functions and internet access for the first time are among the main innovations of the new telematics systems

Larger displays, new functions and internet access for the first time are among the main innovations of the new telematics systems from Mercedes-Benz, all of which are available in the C-Class Coupé. The Bluetooth functions have also been extended: a mobile’s phone book can now be transferred automatically en bloc when connected, and incoming text messages can be displayed on the color screen.

Overview of the various items of equipment and their functions:

The standard specification includes the Audio 20 CD system with a twin tuner and CD player plus an Aux-in and USB connector. The connectors are within easy reach in a compartment in the centre armrest. The colour display has a diagonal of 14.7 cm. Thanks to a new “Cover Art” function, the title images of the music albums currently being played are shown if their details are stored in the audio file.

A new top line in the Audio 20 CD’s menu navigation makes orientation easier and can be operated via the controller. The settings for the air conditioning are also displayed on the telematics screen when being operated, as is the fuel consumption in the last 15 minutes. This type of consumption histogram is possible for the C 350 BlueEFFICIENCY, C 220 CDI BlueEFFICIENCY and C 250 CDI BlueEFFICIENCY models. The Bluetooth functions have also been extended: a mobile’s phone book can now be transferred automatically en bloc when connected, and wireless music reproduction is possible from Bluetooth-capable terminals. Plus text messages can also be displayed. As an optional extra the Audio 20 CD can be combined with a six-disc CD changer, Media Interface, surround sound system (please see below for details), Convenience Telephony in the armrest, digital radio (DAB) and the new Becker® MAP PILOT entry-level navigation solution (details of this are also given below).

The COMAND Online multimedia system offers internet access for the first time. Customers can either browse the internet freely when at a standstill or access a Mercedes-Benz app; the latter’s pages can be called up particularly quickly and it is simple to operate even when driving. The integral apps include Google™ Local Search and weather. It is also possible to download a route that has been previously configured via Google Maps using a PC and sent to the vehicle. More Mercedes-Benz apps will be introduced gradually and then all customers will be able to use them. Telephones which can be used with COMAND Online apps are listed at www.mercedes-benz.com/connect

The high-resolution colour display has a diagonal of 17.8 cm. Photos can be shown on the large screen and turned over manually, as in a slide show. Where the audio equipment is concerned, too, new types of representation bring a fresh look and more convenient operation. The new Cover Flow function, for instance, sorts the title images of the music albums stored in a carousel-like form, so that the C-Class driver can easily leaf through their music collection – even if it is rather on the large side: the memory for compressed audio files (mp3, wma and aac formats) is now 10 GB in size. As an option COMAND Online is available with a six-disc DVD changer.

Greatest convenience is afforded by the Music Search function, which enables drivers and passengers to search the hard disc, SD memory cards, USB sticks, CDs and DVDs for specific music tracks and artists. The search can be according to various criteria, for instance album, music category or composer. If a name needs to be entered, the software will also tolerate spelling mistakes. The driver is therefore able to devote their full attention to the traffic. As a further advantage, the occupants are able to search all the connected media and devices simultaneously.

The fast hard-disc navigation system of COMAND Online also has added functions. New features include a 3D display with plastic city views. Also new: routes covered can be recorded and repeated later, specific personal destinations can be saved or imported via an SD card and four alternative routes can be displayed on the navigation map, one of them a particularly economical variation. Mercedes-Benz customers in Europe receive the current cards for their COMAND Online multimedia system free of charge for three years. Authorised Mercedes-Benz dealers upload the updates for navigation data in 39 European countries into the navigation system when the customer visits their premises.

In Europe, COMAND Online also comprises Speed Limit Assist, which receives its information for traffic sign recognition via a camera and navigation database. COMAND Online additionally includes the LINGUATRONIC voice-operated control system for audio, telephone and navigation. The new “One Shot” input function for the navigation system is particularly convenient, whereby the place and road can be said directly after one another. This function is currently available in seven languages and significantly enhances ease of operation.

The Becker® MAP PILOT makes a low-cost navigation function, which can also be retrofitted, available for the entry-level Audio 20 CD radio. Its advantages over aftermarket solutions include integrated operation via the central controls, voice output via the vehicle’s loudspeakers and display on the Audio 20 screen, a concealed location in the glove compartment and updating via an internet portal.

Mercedes-Benz developed the Logic7 surround sound system together with the audio specialist harman/kardon®. This high-end system delivers three-dimensional sound as a natural 360-degree musical experience for all passengers. The audio signals are distributed via a 450-watt amplifier connected to twelve high-performance loudspeakers. In conjunction with COMAND Online a multi-channel listening experience with Dolby Digital 5.1 and DTS is possible.

More 2012 Mercedes-Benz C-Class Coupe Information

2012 Mercedes-Benz C-Class Coupe – Model Range

There is a choice of five engines – two diesel and three petrol units – for the C-Class Coupé, delivering between 156 hp and 306 hp

There is a choice of five engines – two diesel and three petrol units – for the C-Class Coupé, delivering between 115 kW (156 hp) and 225 kW (306 hp). Eleven different paint finishes, including the special diamond white metallic BRIGHT paint finish, can be combined with four interior colours comprising black, alpaca grey, sahara beige or flamenco red. Fabric/ARTICO man-made leather, ARTICO man-made leather and leather are the three upholstery choices. When it comes to trim parts, there are five options – high-gloss black piano-lacquer look, dark aluminium, matt brown ash, AMG carbon piano-lacquer look, and porcelain piano-lacquer look with the style package and the Edition 1.

The AMG Sports package combines attractive and exclusive optional extras, thus giving the coupé a sportier look. Package contents include the three-spoke multifunction sports steering wheel with flattened bottom section, AMG seven-spoke light-alloy wheels, sports pedals in brushed stainless steel with rubber studs, ATTENTION ASSIST and the AMG Styling package comprising front apron, side sill panels and rear apron. The lowered sports suspension and speed-sensitive sports steering afford more fun at the wheel. Ordering the Coupé with an automatic transmission and the AMG Sports package also gets you shift paddles on the steering wheel for changing gears manually. The AMG Sports package is available with all the engines in the line-up.

The Style package with its two-tone colour concept provides scope for maximum individualisation and can likewise be combined with all engine variants. It encompasses black ARTICO man-made leather upholstery with contrasting porcelain seams, a three-spoke multifunction sports steering wheel with twelve buttons and in two-tone nappa leather with perforated grip area (lower section in porcelain leather), ATTENTION ASSIST, porcelain piano-lacquer look trim, door centre panel, armrest, centre console and gearshift boot with contrasting porcelain seams, floor mats with contrasting porcelain edges and roof lining with black fabric.

In the year of market launch only, an Edition 1 of the C-Class Coupé can be obtained. The highlights here are the optional special paint finishes in designo magno night black or diamond white metallic BRIGHT. The Edition 1 is also available in obsidian black, tenorite grey, iridium silver or palladium silver.

Other features: two-tone AMG seven-spoke, 18″ light-alloy wheels, the AMG Sports package described above, black ARTICO man-made leather seats with contrasting porcelain seams, two-tone multifunction sports steering wheel, porcelain piano-lacquer look trim and the Edition 1 badge on one of those trim parts.

The driving assistance systems are grouped into two packages: the Lane Tracking package consisting of Lane Keeping Assist and Blind Spot Assist as the systems that can provide a warning in hazardous situations, and the Driving Assistance package PLUS, which comes with DISTRONIC PLUS, BAS PLUS, PRE-SAFE® Brake, Active Lane Keeping Assist and Active Blind Spot Assist – assistance systems which actively intervene if necessary after providing a warning.

The designo programme and numerous optional extras allow the C-Class Coupé to be individualised further. Examples include the Dynamic Handling package with Sport mode, lowering and speed-sensitive sports steering with a direct ratio, the electric panoramic sliding sunroof and the Intelligent Light System. The latter comprises bi-xenon headlamps with variable light distribution and dynamic headlamp range adjustment for country roads, motorways and dense fog, Adaptive Highbeam Assist, active light function, LED daytime running lamps and headlamp cleaning system.

More 2012 Mercedes-Benz C-Class Coupe Information

2012 Mercedes-Benz C-Class Coupe – In-Depth Interior

The C-Class Coupé is a fully fledged four-seater and is one of the most spacious models in its segment

The C-Class Coupé is a fully fledged four-seater and is one of the most spacious models in its segment. For example, there is 1372 mm and 1278 mm of shoulder room in the front and rear respectively. In terms of elbow room, the dimensions are 1443 mm and 1335 mm. Another key figure of relevance to freedom of movement is the hip room between the front and rear seats of 789 mm.

All four seats feature sporty yet comfortable integral seats. At 273 mm, the C-Class Coupé offers the most scope for longitudinal seat adjustment in this market segment. The front seats come with electric height and backrest adjustment as standard. There is an optional memory package which includes electric adjustment with memory function for the front seats, front head restraints, steering column and exterior mirrors, as well as four-way lumbar support for the driver and front passenger. Heating and ventilation for the front seats are also available as optional extras (the latter when combined with leather upholstery).

Standard equipment for the coupé includes a mechanical entry and exit aid for the rear passengers also known as the EASY-ENTRY system. It is operated using a lever next to the head restraint, which initially tilts the seat backrest forwards. The seat can then be pushed forwards. The rear seat backrests have a 1/3 to 2/3 split-folding design and can be moved using the convenience feature in the luggage compartment (standard with the exception of the C 180 BlueEFFICIENCY). ISOFIX, the standardised attachment system for child seats, is included in the back as part of the standard specification. The boot capacity is 450 litres (according to the VDA measuring method).

The C-Class Coupé comes as standard with a three-spoke multifunction steering wheel with four buttons and a shift/selector lever handle, both in nappa leather. A three-spoke multifunction steering wheel with twelve buttons is offered as an optional extra, which is supplied with a high-resolution colour display (screen diagonal 114 mm) in the instrument cluster’s speed display, as well as ATTENTION ASSIST. If the vehicle is equipped with an automatic transmission and the AMG Sports package or the Dynamic Handling package, the steering wheel is fitted with shift paddles. The electronic KEYLESS-GO access and drive authorisation system is available as an option.

As standard, the C-Class Coupé has the two-zone THERMATIC automatic climate control system combined with green heat-insulating glass. Available as an option are dark-tinted side and rear windows, plus a large, electrically operated panoramic sliding sunroof and auxiliary heater.

More 2012 Mercedes-Benz C-Class Coupe Information

2012 Mercedes-Benz C-Class Coupe – In-Depth Design

At the front, the coupé shares the same styling as the latest C-Class and yet still has its own twist

From the side, the coupé beguiles the onlooker with its compact proportions, low silhouette (41 mm flatter than the saloon) with powerful shoulders and narrow C-pillar in a classic three-box design. Typical coupé features include the short front overhang, long bonnet, steeply raked windscreen and long, stretched out roof. The greenhouse extends far beyond the rear axle over the low-raked rear window to a sportily short tail end.

While the wedge-shaped, sloping beltline demonstrates affinity with the C-Class, its strong upsweep into the C-pillar is an entirely distinctive element. The final part of the beltline trim moves sharply upwards to meet the roofline trim. This upsweep not only adds a sporty flourish to the way the side windows look; the shaping at the bottom of the C-pillar also enhances the powerful shoulders.

Front and rear: truly a coupé, truly C-Class

At the front, the coupé shares the same styling as the latest C-Class and yet still has its own twist. The front view is dominated by the prominent radiator grille surround including the bumper. The centre air intake opens upwards, forming a visual base unit for the radiator grille which has the double-louvre style typical of a coupé. Two chrome louvres extend left and right either side of the central star, tapering off at the outer edges and creating a sporty, arrow-shaped horizontal sweep which gives the front end a pronounced V-shape.This continues into the side sections which extend from beneath the headlamps and blend into the feature lines along the vehicle flanks, thereby linking the front end with the sides. The side air intakes in the bumper featuring integrated, horizontal daytime running lamps are positioned low down, giving the coupé a road-hugging appearance. The shape of the clear-lens headlamps creates a dynamic impression, and acts together with the bonnet, radiator grille and bumper trim to reinforce the pronounced front section.

The rear of the C-Class Coupé looks sportily short. Because the roof flows beyond the rear axle with the steeply raked rear window and fluid C-pillars, the appearance of length is reduced. A wide chamfer at the top of the boot lid, which is based on the side panel, highlights the rear’s compactness. Positioning the tail lights as far apart as possible emphasises width. The particular impression of depth is achieved by a centrally located LED indicator, which appears to float in front of the red upper and lower light bands with their more deeply set LEDs. Continuous, horizontal light-catching contours in the bumper further accentuate the broad, deep-set effect. A diffuser towards the bottom of the rear bumper makes the rear end look lighter and gives the vehicle a sporty and dynamic quality.

The interior: highest quality with exclusive colour accents

A highlight in the interior is the coupé seats with integral head restraints and single seats in the rear, thereby demonstrating the car’s sporty credentials to the driver. The dashboard reveals a strong, sporty and high-quality design including three tube rings with a galvanised finish. As standard, the coupé comes with the new generation of three-spoke steering wheel with its chromed central spoke that first appeared on the new CLS. The touch surfaces of the controls are finely detailed and galvanised. The stepped top of the instrument cluster also accommodates the central display and continues onto the front passenger side as a discreet light-catching contour. The central, trapezoidal air vents and the round vents on the outside are highlighted in detail by galvanised trim. The control panel of the communication and information unit with high-gloss areas in black and silver-coloured, galvanised keys underlines the high perceived value of the interior.

A large section of trim is a high-quality part of the dashboard instrument panel. This extends from the centre air vents across the front passenger side to the outer air vent, emphasising the interior’s generous proportions. As a new feature, the trim parts are available in a porcelain piano-lacquer look in the style package and for the Edition 1, so complementing the car’s exclusive interior feel. Alternatively there is a choice of a black high-gloss piano-lacquer look, dark aluminium, AMG carbon piano-lacquer look or matt brown ash.

In general, the striking and sporty lines of the exterior are continued into the interior. For example, the doors and rear side linings pick up on the form of the coupé’s side line. The beltline, which is available in a darker contrasting tone to the door lining as an option, opens up to the front and in conjunction with the generous section of trim and top edge of the midsection creates a dynamic shape that surges forward.

More 2012 Mercedes-Benz C-Class Coupe Information

2012 Mercedes-Benz C-Class Coupe Ad Campaign Targets Younger Demographic

At the heart of the campaign is the interactive web video "Drive & Seek", which was launched already in March

Mid-May will see the start of a comprehensive, integrated campaign by Mercedes-Benz to accompany the launch of the C-Class Coupé, the brand’s first coupé in the compact car segment. Under the slogan “More style per hour”, the company is staging a multi-channel campaign highlighting the sporty two-door’s dynamic design and value. For the very first time, all moving picture content for online and traditional media have been shot in one comprehensive film production, ensuring that all images – from web specials to pre-rolls and banner ads to cinema ads and product films – have a standardised appearance. The project is one of the most elaborate moving picture projects the company has ever undertaken, with filming locations in South Africa, Malaysia and Singapore.

“The C-Class Coupé campaign does a wonderful job of reflecting the identity of the vehicle – agility and design”, says Anders Sundt Jensen, Vice President Brand Communications Mercedes Benz Cars. “In addition to current Mercedes-Benz drivers, with the C-Coupé we are particularly aiming for a new, younger target group, hence the modern campaign approach.”

Web video with interactive agent thriller

At the heart of the campaign is the interactive web video “Drive & Seek”, which was launched already in March on www.mercedes-benz.com/c-coupe. The thriller is about the theft of a work of art, a car chase starring the new C-Class Coupé and the hero agents, who rely on the help of the user, who must stay focused and make split-second decisions in order to capture the thieves and return the painting to its rightful owner. Four short films highlight the C-Class Coupé’s top features in terms of agility, design, safety and comfort. The web special is accompanied by cinema-poster-style ads and posters.

There are also a number of online activities like banner ads on auto-motor-sport.de, apps for the iPhone and the iPad, and other social media activities associated with the launch and directly related to the web thriller.

Traditional print and cinema ads

Traditional print ads started on 11 May, and they too, show off the sporty and dynamic qualities and sleek design of the new C-Class Coupé perfectly. Three different ad images show the vehicle with a high-gloss finish in palladium silver on a disused air field in Jerez de la Fontera, Spain, where parts of the web thriller were also shot. In the bright midday sun, the Coupé comes across as a shining jewel. Messages such as “More style per hour, “Awe. Inspiring” or “Adrenaline accelerator included” accentuate the vehicle’s modern image. The two 45- and 30-second cinema ads also take a humorous approach to the campaign slogan “More glances per hour”. They will begin screening on 19 May and are a sequel to the web thriller, linking back to the bank robbery featured in the film.

Mercedes-Benz USA Releases Pricing on SLK350, CLS550 and CLS63 AMG

Retail pricing for the 2012 SLK350 starts at $54,800, the 2012 CLS550 will begin at $71,300 and the CLS63 AMG at $94,900

Mercedes-Benz USA announced prices for the next generation SLK roadster and CLS coupe line. Suggested retail pricing for the 2012 SLK350 will start at $54,800, while the 2012 CLS550 will begin at $71,300 and the high-performance CLS63 AMG at $94,900. Prices exclude a $875 destination & delivery charge.

SLK Features Trend-setting Retractable Hardtop

The 2012 Mercedes-Benz SLK coupe/roadster represents the third generation of a two-seat sports car that rocked the automotive world when it unveiled the first automatic retractable hardtop in modern times. With the top up it’s a quiet, weather-tight coupe – push a button, and 20 seconds later the car is topless. Like the retractable hardtop of the larger SL model, the rear window of the SLK pivots to match the curvature of the top as it’s being lowered, providing more trunk room than ever.

The SLK350 is powered by a new 3.5-liter V6 that features direct injection and multi-spark ignition. With even more power and better fuel economy than its predecessor, the new SLK engine generates 302 horsepower and 273 lb.-ft. of torque.

CLS Four-Door Coupe Gets First Major Redesign

The four-passenger 2012 CLS coupe represents the first major redesign of a car that established an entirely new market segment – the four-door coupe, which combines the emotional appeal and dynamic design of a coupe with the comfort and functionality of a sedan. When it hits the U.S. market in the summer of 2011, the 2012 CLS line will offer a choice of two exciting models, both powered by new biturbo, direct-injection V8 engines. The 4.6-liter CLS550 engine produces 402 horsepower and 443 lb-ft. of torque, and the high-performance CLS63 AMG is powered by a 5.5-liter version of the new V8 that’s rated at 518 hp and 516 lb.-ft of torque.