To celebrate the the 65th Palme d’Or, the highest prize awarded at the Cannes Film Festival to the director of the best feature film, Mercedes-Benz and Mercedes-AMG are providing a fleet of gold shuttle vehicles for VIP guests and celebrities. A slightly more conservative decision over last years Maybach with diamonds. Mercedes-Benz and its performance-brand AMG will also be creating a unique automotive experience by supplying other shuttle services, showcasing vehicles and offering exclusive test drives to guests and visitors to this year’s film festival from May 16 to 27, 2012.
Mercedes-Benz will also be at the amfAR Cinema Against AIDS Gala at the Hotel du Cap-Eden-Roc on May 24. amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs in the fight against AIDS, making Mercedes-Benz, a pioneer in the automotive industry, a perfect partner. A gold Mercedes-Benz SL 65 AMG “45th Anniversary” will be on hand to offer shuttle services along with other Mercedes models. ensuring guests make a spectacular entrance when they arrive on the red carpet.
High-performance AMG brand offering individual test drives
AMG, the high-performance division of Mercedes-Benz, is sponsoring the legendary “Le Club by Albane” at the J.W. Marriott hotel and the “IWC Filmmakers Dinner” at the Hotel du Cap-Eden-Roc on May 21, 2012. For both events, the brand will be providing an exclusive shuttle service featuring various vehicles to ferry guests to the red carpet. The new Mercedes-Benz SL 65 AMG “45th Anniversary” will likewise be on show at the “IWC Filmmakers Dinner”.
Every day throughout the festival, Mercedes-AMG invites guests and visitors to experience true “Driving Performance” on individual test drives along the French Riviera in various current AMG models. Interested parties are welcome to register for a test drive between 11 a.m. and 4 p.m. daily at the AMG desk in the lobby of the Hotel InterContinental Carlton Cannes from May 16 to 27, 2012. Throughout the festival, a Mercedes-Benz SL 63 AMG will be on display outside the hotel – in keeping with the festival, the vehicle will be staged on a film set.
It is the hottest place to be during the Cannes Film Festival: the legendary de GRISOGONO party at the renowned Hotel du Cap-Eden-Roc in Cap d’Antibes on May 17, 2011.
There are no tickets available for this sought after high society event at the Côte d’Azur; participation is by invitation only. Maybach as the official main partner of the event invites customers to be part of this highly exclusive gathering hosted by de GRISOGONO, a Swiss manufacturer of luxury watches and jewellery.
A cocktail reception awaits guests, followed by an exclusive dinner and the after party everyone is looking forward to. An automotive highlight and the special appearance by Will.i.am from the Black Eyed Peas are part of the event which attracts celebrities from all over the world to the unique location in the South of France.
One particularly precious highlight, Swiss jewellery manufacturer and watchmaker de GRISOGONO and German luxury car maker Maybach will be unveiling a Maybach 62S Saloon studded with precious-carat diamonds to a gathering of around 1.000 guests from the international jet set, film industry and show business. The luxurious gems are initially only included on the rear centre armrest. But de GRISOGONO and Maybach are currently looking at further options for individualising the interior with diamonds and other gemstones – on the steering wheel, shift lever or seats, for example. Today’s unveiling of the refined Maybach 62S marks the launch of the joint “Maybach individualisation by de GRISOGONO” project by the two luxury manufacturers.
Over the coming months, the Saloon will be studded with further diamonds and gemstone creations before being presented officially at the Dubai International Motor Show between 10 and 14 November 2011. This is the second time that Stuttgart-based luxury brand Maybach has been a main sponsor of the “de GRISOGONO Party”.