Mercedes-Benz and luxury menswear brand Spencer Hart have collaborated with one another to create a special edition CLS63 AMG Shooting Brake that aims to showcase the AMG Performance Studio’s bespoke optioning program. The lux CLS63 AMG, designed by Nick Hart,, Spencer Hart’s creative director, was unveiled at the end of the Spencer Hart London Collections men show.
The Hart CLS63 AMG Shooting Brake is the first UK fashion collaboration with Mercedes-Benz and will be available to order in the near future. Pricing for the special edition “Nick Hart Midnight Blue” Benz has yet to be announced but with a base price of $95,900 for the 2013 CLS63 AMG, we recommend you start saving now. Nick Hart has also replaced the traditional Mercedes-Benz chrome accents and wheels with subtle, dark finishes that give an understated feel to the car.
On the inside, Spencer Hart drew inspiration from its flagship store in Brooke Street, particularly the walnut paneled personal shopping area, dubbed “The Vault”. The AMG Shooting Brake interior is fitted with dark Chocolate Brown Italian leather seats with contrasting Midnight Blue stitching and the Spencer Hart logo on each headrest and Nick Hart’s signature on the center console.
According to Nick Hart, “It seemed a natural fit to work on a car project with Mercedes-Benz. I have always been a fan of the brand and creating something that was uniquely Spencer Hart and ultimately cool as opposed to commercial, has resulted in something that both Spencer Hart and Mercedes-Benz are proud of”. Marcus Breitschwerdt, President and CEO, Mercedes-Benz UK stated that “Our AMG Performance Studio can create cars as unique as their owners, which is why we decided to show what can be achieved through this collaboration with Spencer Hart”.
For some of us, merely owning a 525 hp Mercedes doesn’t say enough about our fine taste. Sure it lets everyone know we like a little extra speed and power in our lives, but what about our personal style. For those that need to add a little to make the Mercedes E63 AMG their own personal masterpiece, Mercedes-Benz offers the AMG Performance Studio and designo.Whether it is adding an extra 32 hp you want or black piano lacquer interior trim, Mercedes has you covered.
Offering uncompromising dynamism, extreme individuality and exquisite style – the optional extras available from the AMG Performance Studio and designo are sure to meet even the most discerning tastes.
The AMG Performance Studio, which opened its doors in Affalterbach in 2006, aims to meet even the most discerning customer requirements. And this service includes tailoring the E 63 AMG. A particularly attractive highlight is the AMG Performance package which comprises:
Additional attractive optional extras from the AMG Performance Studio include the AMG Exclusive package and the AMG Premium package1). Both packages are available exclusively for the E 63 AMG, and are therefore not suitable for the remaining E-Class models. The AMG Exclusive package comprises nappa leather upholstery for the AMG sports seats, upper part of the dashboard, beltlines, center console and also for the door armrests and door centre panels. The roof lining, sun blinds and also the A, B, C and D-pillars (Estate) are all finished in Alcantara. AMG floor mats round off the accessories making up the AMG Exclusive package.
The Premium package1) is made up of AMG 10-spoke light-alloy wheels, optionally with 255/40 R 18 tyres on the front and 285/35 R 18 on the rear, or 255/35 R 19 on the front and 285/30 R 19 on the rear. Other features include the Multicontour Seat package, Light package, electric panoramic sliding glass sunroof, KEYLESS-GO package, electric sunblind for rear window (Saloon) and AMG spoiler lip painted in the vehicle colour (Saloon).
1) available for the German market only
designo for tailor-made individuality
A literally tailor-made vehicle that matches your individuality can be achieved courtesy of the comprehensive designo range. Five different designo paint finishes can be combined with nine designo aniline leather appointment options as well as three different trims. Also providing a special look are the two matt paint finishes designo magno cashmere white and designo magno allanite grey.
The single-tone designo aniline leather appointments give the interior of the E 63 AMG a highly exclusive ambience: the AMG sports seats and door centre panels in the chosen leather colour as well as matching piping with contrasting stitching are coordinated with black nappa leather on the door armrests and the centre console cover. Velour floor mats with black designo leather edging, designo metal badges and the black roof lining harmoniously round off the look.
To enhance the high-class appeal of the interior even further, there is also the “Extended designo leather appointments” option. With this, the upper part of the dashboard and the upper door linings are finished in black designo leather. The “Extended designo leather appointments II” option takes things a step further, with fine nappa leather on the lower part of the dashboard, glove compartment lid, door base frames, map pockets on the doors and the side bolsters of the center console.
Complementing the overall look perfectly are three trims, comprising designo natural curly maple wood, designo natural bamboo wood and designo black piano lacquer, as well as a designo Alcantara roof lining available in three colours.