Smart Fans Create Their Own Christmas Song
“The Sound of Christmas”, the brand is inviting all its fans to create their own Christmas song online and share it with friends and family
by Jim Davis | 30 November 2015
Things are getting musical at smart in the run-up to Christmas. With its campaign “The Sound of Christmas”, the brand is inviting all its fans to create their own Christmas song online and share it with friends and family. To this end smart has reinterpreted the Christmas carol “Jolly Old Saint Nicholas”. The special feature is this: The Discoball smart, a smart fortwo completely covered with small, light-reflecting glass panels, itself becomes a musical instrument and a central part of the composition. Musical backup comes from the New Zealand singer/songwriter Graham Candy, famous for hits like „She Moves (Far away)”, Alle Farben. Up to December 26, 2015, fans of the brand are able to compose their individual smart Christmas song at www.smart.com/christmas and share on social media or by e-Card.