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Mercedes-Benz X-Class Pickup Hits the Trails with Mountain Biker Nino Schurter

The X-Class cuts a fine figure both on- and off-road, offers a large stowage area for sports equipment and appeals to people who actively pursue sports

by  Ashley Rude  | 

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Nino Schurter, who races for the COTT-SRAM MTB Racing Team, is the first mountain biker ever to have won six world championships, while he also took gold at the 2016 Olympic Games. Now, Nino has another title to add to his already long list, Mercedes-Benz Brand Ambassador.

Six-times mountain biking world champion and Olympic medallist Nino Schurter becomes new brand ambassador for the Mercedes-Benz X-Class

Six-times mountain biking world champion and Olympic medallist Nino Schurter becomes new brand ambassador for the Mercedes-Benz X-Class

The 2018 Mercedes-Benz UCI Mountain Bike World Cup includes ten races on three continents and is followed by millions of fans around the world. The favorite to win the title in is six-times mountain biking world champion and Olympic medallist Nino Schurter. In the coming races, the Swiss cyclist will enjoy support from Mercedes-Benz Vans: Nino Schurter is the new brand ambassador for the Mercedes-Benz X-Class.

“The X-Class is a terrific vehicle”, says Nino Schurter. “Not only does the loading area offer enough space for my mountain bikes – the pickup is also great for reaching unknown trails in the mountains. Together with the cool design and the comfort, the X-Class is the prime choice for me – both in my sporting career and in private.”

The 31-year-old swiss cyclist has countless junior titles to his name, as well as an excellent track record in U23 races at international level. He has taken part in three Olympics, winning bronze, silver and gold. Schurter became a mountain biking legend by winning the world championship six times between 2009 and 2017.

“We are delighted that Mercedes-Benz Vans is an active partner of the UCI Mountain Bike World Cup and Championships and proud to have now also recruited Nino Schurter as a brand ambassador”, says Sonja Schneemann, Head of Marketing Communications and Operations, Mercedes-Benz Vans. “Nino Schurter is a towering figure in mountain biking – an up-and-coming international sport that is enjoying growing popularity. Our pickup fits in perfectly here. The X-Class cuts a fine figure both on- and off-road, offers a large stowage area for sports equipment and appeals to people who actively pursue sports and recreational activities all over the world.”

READ MORE: Autos, Mercedes-Benz, X-Class

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Mercedes-Benz Vans: Sechsfacher Mountainbike-Weltmeister und Olympia-Sieger Nino Schurter wird Markenbotschafter der Mercedes-Benz X-Klasse
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