Mercedes S-Class Center Stage at 2013 Techno Classica Exhibition
Mercedes-Benz S-Class tradition is main focus of Mercedes-Benz Classic's exhibition at the 25th Techno Classica in Essen
by Jim Davis | 03 April 2013
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Mercedes-Benz Classic is making the exclusive history of the S-Class and its pioneering innovations the main focus of its brand presentation at the 25th Techno Classica in Essen from April 10-14, 2013. Mercedes-Benz, the world’s oldest car manufacturer will be presenting its exhibits at the largest international trade fair for classic vehicles on a stand covering 4500 square metres in hall 1 of the Essen Exhibition Grounds.
“The Techno Classica is actually one of the most important events in the year for classic cars,” is how Michael Bock, Head of Mercedes-Benz Classic, highlights the importance of the leading international exhibition for classic vehicles. “Together with our officially recognised brand clubs, we will be able to communicate the entire world of Mercedes-Benz Classic and at the same time demonstrate our very close partnership with them,” anticipates Michael Bock.
And here the Stuttgart brand will be dedicating 1000 square metres of its exhibition space solely to its luxury class, top-of-the-range vehicles from the S-Class and their predecessor model series – from the early days of the automobile right up to modern times. A particular gem is the Benz “Prinz-Heinrich-Wagen” from 1910. Mercedes-Benz Classic has extensively restored this original special touring car at great expense and in accordance with the requirement for utmost authenticity. The car therefore stands for both the excellent motorsport tradition of the brand and the outstanding competence of Mercedes-Benz Classic in the field of extensive, true-to-original restoration projects. The project was carried out in co-operation with the Louwman Museum in The Hague (the Netherlands), who also had a “Prinz-Heinrich-Wagen” from 1910 restored to original condition.
The focal point of the Mercedes-Benz Classic exhibition will be the presentation of the unique S-Class tradition in a gallery of twelve vehicles. The importance of the S-Class and its product values with their roots going way back in brand history to the invention of the automobile will be demonstrated by three exhibits dating from the first half of the twentieth century: the Mercedes-Simplex 60 hp (1904), which was used as a touring car by businessman Emil Jellinek – whose daughter Mercédès Jellinek lent her name to the brand – as well as a Nürburg 460 (W 08, 1929) and a model 770 “Grand Mercedes” (W 07, 1931). In addition to nine other vehicles representing the ancestors of the range-topping, premium-segment saloons since 1951, the Mercedes-Benz Classic exhibition stand will be taking a look into the future with the new 222 model series which will be given its market launch this summer.
The Benz “Prinz-Heinrich-Wagen” from 1910
The “Prinz-Heinrich-Wagen” exhibited at the Techno Classica is one of only two true-to-original vehicles worldwide to have survived the more than 100 years since their first racing appearance. It is extraordinary proof of the visionary technological leadership of this era. The ten Benz racing touring cars built at the time were specifically designed for the Prince Heinrich Tour of 1910 and they were technically far ahead of their time. The spirit of such excellence is part of the Mercedes-Benz brand values which have formed the basis for the creation of amazing vehicles across all eras”. The car from the Mercedes-Benz Classic collection reached the finishing line of the 1910 Prince Heinrich Tour in 11th place, and then in the same year it also went on the Tsar Nicholas Tour. The car still has the modified engine which the racing car was fitted with for this race in Russia.
A good partnership between brand and clubs
Mercedes-Benz Classic and the officially recognised brand clubs once more demonstrate their mutual affinity at the Techno Classica 2013: the presentations from 17 clubs with a total of about 50 historical vehicles are included in the overall presentation of the brand’s own Classic area. “We really appreciate the great commitment shown by the brand clubs,” emphasises Michael Bock. “They are extremely important ambassadors for the long-lived fascination of the brand.”
Among the topics Mercedes-Benz Classic is taking up at the Techno Classica exhibition are the exemplary services provided by both Classic Centers and dealerships, the comprehensive services provided by garages and workshops, and the ready availability of Mercedes-Benz GenuineParts. The Mercedes-Benz Museum and the Mercedes-Benz Classic Store are also taking part in the exhibition.
Anniversary fair in Essen
This year it is the 25th time that the Techno Classica, the leading international trade fair for classic vehicles, will be held in Essen. The trade fair will be opened on 10 April 2013 with a preview, media and trade day followed by three more days from 11 to 14 April. The 2013 anniversary event has attracted great attention so that all of the 20 halls and the open-air section of the Essen Exhibition Grounds will be full. And very appropriately for the anniversary, 25 automotive brands from all over the world will also be exhibited at the Techno Classica.
Since it started in 1989, the Techno Classica has established itself as the leading venue and trading centre for the international classics scene. This year the organisers are expecting more than 180,000 visitors who will be awaited by more than 1200 exhibitors. There will be about 2500 high quality collector’s cars on show as well as restoration specialists, suppliers and spare parts providers – and in addition everything else connected with classic cars such as literature, models, accessories and art.
Heading to Stuttgart?
The history of the S-Class will be the focus of a special exhibition taking place at the Mercedes-Benz Museum from June 18 to November 3, 2013.