Clicky

World’s first racetrack with AMG branding

AMG Speedway – New Driving Performance in South Korea

by  Thomas Philips  | 

|

Mercedes-AMG was born on the racetrack more than 50 years ago – for the first time anywhere in the world, a racetrack now bears the successful brand name: The AMG Speedway in South Korea, an important Mercedes-AMG market, marks the beginning of a new era of the AMG community. The track not only adopted the name, but also sports the hallmark corporate design of AMG. The 4.3-kilometre circuit, some 38 kilometres from Gangnam, the trendy district of the capital Seoul, allows experiencing the brand’s Driving Performance as intensively and exclusively as nowhere else in the region. The AMG Lounge provides an inviting setting for community discussions and personal exchanges with AMG experts. In addition, the sports car and performance brand will also use the AMG Speedway for the presentation of new models, dealer training, and other event formats.

The AMG Lounge provides an inviting setting for community discussions and personal exchanges with AMG experts.

The AMG Lounge provides an inviting setting for community discussions and personal exchanges with AMG experts.

The 4.3-kilometre circuit, some 38 kilometres from Gangnam, the trendy district of the capital Seoul, allows experiencing the brand's Driving Performance intensively and exclusively.

The 4.3-kilometre circuit, some 38 kilometres from Gangnam, the trendy district of the capital Seoul, allows experiencing the brand’s Driving Performance intensively and exclusively.

The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea. It also stands for the strategic expansion of our face-to-face communication.

The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea. It also stands for the strategic expansion of our face-to-face communication.

AMG Speedway Opening Ceremony May 8, 2018: (From left to right: Byung Suk JEONG, Executive Director of SAMSUNG C&T Corporation, Resort Group / Keumyong CHUNG, President & CEO of SAMSUNG C&T Corporation, Resort Group / Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH / Dimitris Psillakis, President & CEO of Mercedes-Benz Korea / Martin Schulz, Sales & Marketing Vice President of Mercedes-Benz Korea)

AMG Speedway Opening Ceremony May 8, 2018: (From left to right: Byung Suk JEONG, Executive Director of SAMSUNG C&T Corporation, Resort Group / Keumyong CHUNG, President & CEO of SAMSUNG C&T Corporation, Resort Group / Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH / Dimitris Psillakis, President & CEO of Mercedes-Benz Korea / Martin Schulz, Sales & Marketing Vice President of Mercedes-Benz Korea)

AMG Speedway Opening Ceremony May 8, 2018: Tobias Moers, Chairman of the Bo

AMG Speedway Opening Ceremony May 8, 2018: Tobias Moers, Chairman of the Bo

The performance, the precision and the driving dynamics of an AMG model are best and most safely experienced on a racetrack. “The AMG Speedway is the world’s first racetrack bearing our name. This underlines the importance of South Korea as one of our main markets. The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea. It also stands for the strategic expansion of our face-to-face communication. Customers and fans can experience the essence of our brand here first hand”, says Tobias Moers, CEO of Mercedes-AMG GmbH. Thanks to an attractive product range, Mercedes-AMG in South Korea recorded a significant double-digit growth and a new sales record in 2017.

The circuit and its surroundings are not only being branded with high-profile AMG logos, but are also enhanced with a host of exclusive AMG locations in the corporate design such as the AMG Lounge the separate pit lane and paddock area.

The AMG Speedway is based on the South Korea’s first permanent racetrack, which was inaugurated in 1995. The circuit was extensively reconfigured and expanded in 2011 using the plans of renowned racetrack designer Hermann Tilke. The circuit is now 4.3-kilometres long and winds its way through 17 turns and over a bridge on the grounds of the Everland Resort theme park on the outskirts of the capital Seoul.

|
 
01 / 05 >
Weltweit erste Rennstrecke mit AMG Branding: AMG Speedway – Neue Driving Performance in Südkorea
01 / 05 >

More to Explore

2016 Mercedes-AMG GT3 Race Car

Mercedes-AMG GT3 Victim of Own Success

_____

The new Mercedes-AMG GT3 will not make its North American debut in next year’s Rolex 24 at...

Read More »

Brains vs. Brawn - Tesla Model S P85 vs Mercedes G63 AMG

Brains vs. Brawn – Tesla Model S P85 vs Mercedes G63 AMG

_____

A 2014 470 Horsepower Tesla Model S P85 takes on a 2014 Mercedes G63 AMG in a...

Read More »

Mercedes A45 AMG vs. BMW M135i vs. Volkswagen Golf GTI

Mercedes A45 AMG vs. BMW M135i vs. Volkswagen Golf GTI

_____

The new Mercedes A45 AMG may, in some circles, be known as 'the Beast, but is the...

Read More »

GET IN TOUCH

Tips, Requests & Questions
Jobs

ABOUT US

About eMercedesBenz
Trademark Information
Terms of Use
Privacy Policy eMercedesBenz the world's leading online Mercedes-Benz magazine dedicated to covering the Mercedes-Benz, Maybach and smart brands. Established with the intent of bringing Mercedes-themed content from across the globe to one centralized location, eMercedesBenz has since grown to become the world's foremost Mercedes magazine by which to find the latest news, information, reviews and rumors pertaining to the Mercedes-Benz family of brands. In addition, eMercedesBenz also offers a distinct lifestyle section featuring an assortment of products and services. Each week, our team finds the hottest new gear, the latest style and the best places to travel in a variety of categories, all of which are aimed at making your life better, more refined and more enjoyable.