Red Dot Recognizes Mercedes-Benz with Four Design Awards
The winners are the Mercedes-Benz B-Class, the C-Class Coupé, the SLS AMG Roadster and the smart ebike
by John Clark | 03 July 2012
Mercedes-Benz is know for setting sustainable trends in automotive design while maintaining the utmost attractiveness. The jury of the world’s most renowned design competition has acknowledged Mercedes by awarding them the coveted red dot award for three new Mercedes-Benz car models simultaneously. The winners are the B-Class, the C-Class Coupé and the SLS AMG Roadster. The smart ebike has received the red dot: best of the best award for highest design quality.
The red dot design award dates back to 1955 and is now one of the world’s largest and most distinguished design competitions. More than 14,000 participations from over 70 nations in 2011 alone document the relevance of the internationally sought-after red dot.
In 2012, 1,800 companies and designers from 58 countries registered to the “red dot award: product design” and grabbed their chance to prove their design ability in an international comparison with renowned designers and up-and-coming talents. Within the competition’s 19 different categories, a total of 4,515 registrations have been submitted. But only the best were awarded.
According to the hard-to-please and highly respected jury, the new B-Class, the C-Class Coupé and the SLS AMG Roadster satisfy these stringent requirements, all earning the red dot award for high design quality. In addition to the three car models, the Actros truck is also permitted to bear the red dot label.
The smart ebike has received the red dot: best of the best award for highest design quality.