Mercedes-Benz USA Reports Record Second Quarter Start

Mercedes-Benz USA is reporting their highest 2nd quarter start with April sales of 26,157, a 4.4% increase over April 2012

by  John Clark  | 

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Mercedes-Benz USA has reported the highest second quarter start in its history with record April sales of 26,157, a 4.4 percent increase over April 2012. Mercedes-Benz models saw a 5.8 percent gain in sales volume for a total of 23,635 vehicles sold.  This brings the year-to-date totals for Mercedes-Benz to 92,822 vehicles sold. When you combine these sales with monthly sales from smart (667 vehicles sold) and Sprinter Vans (1,855 vehicles sold), MBUSA saw a year-to-date total of 101,371, a 10.2% increase over the previous year.  That makes this April the earliest month ever to break 100,000 units.

“We’ve entered the second quarter of 2013 at an incredible pace,” said Steve Cannon, president and CEO of MBUSA. “A record first quarter gave us a great start. With our completely redesigned E-Class now in showrooms, I fully expect to see continued momentum in the months ahead.”

Mercedes-Benz April sales were driven by the C-Class, E-Class, and M-Class model lines. The sporty C-Class – the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead, posting sales of 7,338, up 14.2%. The E-Class, which receives a complete redesign for 2014 now available in dealerships, followed with sales of 4,431. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,280. At the high-end, strong performers were the company’s flagship S-Class, which saw 16.4% growth, and the SL-Class, which increased 275.2% over April 2012.

The Sprinter model line saw sales of 1,855 for the month, while smart recorded sales of 667 vehicles.

Sales of the high-performance AMG models were 574 for the month, up 8.5% from the same period last year. Sales of the company’s BlueTEC diesel models finished the month of April at 1,171.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,748 vehicles in April, an increase of 37.4% when compared to April 2012 (sales of 6,368 vehicles). On a year-to-date basis, MBCPO sold 33,118 vehicles, an increase of 26.0% over the comparable period (with sales of 26,292 vehicles).

Mercedes-Benz Passenger Vehicles Apr-13 Apr-12 Monthly % YTD 2013 YTD 2012 Yearly %
C-CLASS 7,338 6,424 14.2% 30,250 24,531 23.3%
E-CLASS 4,431 5,328 -16.8% 18,120 19,201 -5.6%
S-CLASS 1,103 948 16.4% 4,180 3,507 19.2%
CL-CLASS 37 63 -41.3% 192 273 -29.7%
SL-CLASS 938 250 275.2% 2,422 520 365.8%
SLS AMG 46 104 -55.8% 165 390 -57.7%
SLK-CLASS 451 467 -3.4% 1,585 1,558 1.7%
CLS-CLASS 640 647 -1.1% 2,335 2,404 -2.9%
R-CLASS 0 131 -100.0% 20 568 -96.5%
M-CLASS 3,280 3,057 7.3% 12,442 14,537 -14.4%
G-CLASS 188 82 129.3% 800 343 133.2%
GL-CLASS 2,481 2,768 -10.4% 10,099 7,922 27.5%
GLK-CLASS 2,702 2,067 30.7% 10,212 8,095 26.2%
TOTAL 23,635 22,336 5.8% 92,822 83,849 10.7%
*SPRINTER 1,855 1,966 -5.6% 5,689 5,095 11.7%
**smart 667 764 -12.7% 2,860 3,028 -5.5%
MBUSA Combined Total Apr-13 Apr-12 Monthly % YTD 2013 YTD 2012 Yearly %
GRAND TOTAL 26,157 25,066 4.4% 101,371 91,972 10.2%
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
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