Mercedes-Benz USA (MBUSA) continued its strong momentum of the past year with a 14% increase for January 2011 (17,273 vs. 15,158), making this the second strongest January in the company’s history.
Strong demand in both the Mercedes-Benz passenger vehicles and SUVs fueled sales for the month, including diesel models which were up as a group by 136 percent over January 2010. The 9th generation E-Class was the volume leader with sales of 4,759, a 24.5 percent increase over last year, followed by the C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – with sales of 4,172, a 3.6 percent increase over last year. Rounding out the top three volume lines is the popular M-Class SUV, which posted monthly sales of 2,484, a 28.9 percent over last January.
Notable sales at the high-end were the flagship CL-Class coupe, up 72.6 percent over last January and the SLS AMG supercar, 70 of which were retailed in January.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,443 vehicles in January, 3.4 percent over 2010.
Mercedes-Benz January 2011 Sales Chart
| Mercedes-Benz Passenger Vehicles | Jan-11 | Jan-10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
| B-CLASS Fuel Cell | 2 | – | – | 2 | – | – |
| C-CLASS | 4,172 | 4,028 | 3.6% | 4,172 | 4,028 | 3.6% |
| E-CLASS | 4,759 | 3,824 | 24.5% | 4,759 | 3,824 | 24.5% |
| S-CLASS | 800 | 812 | -1.5% | 800 | 812 | -1.5% |
| CL-CLASS | 107 | 62 | 72.6% | 107 | 62 | 72.6% |
| SL-CLASS | 175 | 242 | -27.7% | 175 | 242 | -27.7% |
| SLS AMG | 70 | – | – | 70 | – | – |
| CLK-CLASS | 4 | 360 | -98.9% | 4 | 360 | -98.9% |
| SLK-CLASS | 201 | 100 | 101.0% | 201 | 100 | 101.0% |
| CLS-CLASS | 149 | 111 | 34.2% | 149 | 111 | 34.2% |
| R-CLASS | 232 | 156 | 48.7% | 232 | 156 | 48.7% |
| M-CLASS | 2,484 | 1,927 | 28.9% | 2,484 | 1,927 | 28.9% |
| G-CLASS | 100 | 72 | 38.9% | 100 | 72 | 38.9% |
| GL-CLASS | 1,518 | 1,225 | 23.9% | 1,518 | 1,225 | 23.9% |
| GLK-CLASS | 1,625 | 1,803 | -9.9% | 1,625 | 1,803 | -9.9% |
| TOTAL | 16,398 | 14,722 | 11.4% | 16,398 | 14,722 | 11.4% |
| *SPRINTER | 875 | 436 | 100.7% | 875 | 436 | 100.7% |
| MBUSA Combined Total | Jan-11 | Jan-10 | Monthly % | YTD 2011 | YTD 2010 | Yearly % |
| GRAND TOTAL | 17,273 | 15,158 | 14.0% | 17,273 | 15,158 | 14.0% |
| *Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. | ||||||
