Corporate News

Mercedes-Benz USA November 2011 Sales Up 55 Percent Over 2010

Words Jim Davis | December 05, 2011
Mercedes-Benz USA reported November sales of 28,255 vehicles, the company’s highest November volume on record
Words Jim Davis December 05, 2011

Mercedes-Benz USA today reported November sales of 28,255 vehicles, a 55.2% improvement over November 2010 (18,208) and the company’s highest November volume on record. On a year-to-date basis, the 236,415 vehicles sold represent a 20.4% increase over the 196,288 vehicles sold during the same period last year.

The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 8,358, up 112.7% from November 2010. The 9th generation E-Class followed with sales of 5,095 and the all-new versatile M-Class finished third in volume with monthly sales of 4,796. Additionally, sales of the 2012 CLS-Class posted a 215.8% increase for the month and sales of the new SLK roadster were up 87.3% over November 2010.

Total diesel units sold for November were up 136.1 % with sales of 2,097 (vs. 888 units sold in Nov. 2010).

At the high end, the company sold 169 of its supercar — the SLS AMG, up 369.4% from November 2010 — bringing its year-to-date sales to 636.

Sales of Sprinter Vans also increased by 26.1% for November with sales of 1,045 – bringing a year-to-date total of 14,982 (up 108.7 %).

Sales of the smart fortwo totaled 414 vehicles, up 96% for the month (compared to the 211 vehicles sold in November 2010).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,530 vehicles in November 2011, a decrease of 12%. On a year-to-date basis, MBCPO sold 68,459 vehicles, a decrease of 8% over the comparable period last year.

Mercedes-Benz November 2011 Sales Chart

Mercedes-Benz Passenger Vehicles Nov-11 Nov-10 Monthly % YTD 2011 YTD 2010 Yearly %
B-CLASS 1 0 0.00% 19 0 0.00%
C-CLASS 8358 3,930 112.7% 61,570 53,861 14.3%
E-CLASS 5095 4,986 2.2% 57,435 55,284 3.9%
S-CLASS 1381 1,127 22.5% 11,185 12,639 -11.5%
CL-CLASS 79 127 -37.8% 886 896 -1.1%
SL-CLASS 79 168 -53.0% 1,350 2,212 -39.0%
SLS AMG 169 36 369.4% 636 451 41.0%
CLK-CLASS 0 0 0.0% 5 585 -99.1%
SLK-CLASS 206 110 87.3% 2,954 1,866 58.3%
CLS-CLASS 758 240 215.8% 5,027 1,885 166.7%
R-CLASS 115 214 -46.3% 2,241 2,680 -16.4%
M-CLASS 4796 3,470 38.2% 30,522 25,915 17.8%
G-CLASS 59 114 -48.2% 1,136 835 36.0%
GL-CLASS 3237 2,096 54.4% 22,561 17,917 25.9%
GLK-CLASS 2463 1,590 54.9% 21,964 19,262 14.0%
TOTAL 26796 18,208 47.2% 219,491 196,288 11.8%
*SPRINTER 1045 829 26.1% 14,982 7,180 108.7%
smart 414 0 0.0% 1,942 0 0.0%
MBUSA Combined Total Nov-11 Nov-10 Monthly % YTD 2011 YTD 2010 Yearly %
GRAND TOTAL 28,255 18,208 55.2% 236,415 196,288 20.4%
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.