Mercedes-Benz SLK and M-Class Win Golden Steering Wheel
This year’s double win for Mercedes-Benz at the “Golden Steering Wheel” awards marks the continuation of a fine tradition
by Jim Davis | 10 November 2011
With over a quarter-million voters ranking their favorites in this year’s Europe-wide reader vote, the Mercedes-Benz M-Class and Mercedes SLK won their respective category. These two additional wins have made Mercedes-Benz the most successful automotive brand at the “Golden Steering Wheel” awards over any other car brand in history. Mercedes-Benz has won the “Golden Steering Wheel” 21 times including last year’s “Golden Steering Wheel” win for the Mercedes-Benz CLS. On hand to accept the awards were Dr. Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars, and Professor Dr Thomas Weber, Daimler AG Board of Management member responsible for Group Research and Mercedes-Benz Cars Development.
More than 260,000 readers of the German publications “Bild am Sonntag”, “Auto Bild” and their European sister publications in 22 countries registered their votes in this year’s “Golden Steering Wheel” awards. The winner of the SUV class was determined in a direct vote, so making the Mercedes-Benz M-Class the winner of the “Golden Steering Wheel” in this group. The SLK won its category after being shortlisted along with four of its competitors. In the unimpeachable judgement of a panel of experts, and after undergoing real-life testing, it too was awarded the “Golden Steering Wheel” in its category.
Readers from across Europe valued not only the M-Class’s characteristic and distinctive design and its variable interior, with that all-important sense of wellbeing, but also the excellent energy efficiency and thus environmental acceptability of this premium SUV. The permanent all-wheel drive system of the Mercedes-Benz M-Class also proved a determining factor thanks to its well-balanced ride comfort along with excellent driving dynamics, both on and off road, along with the car’s outstanding range and high level of safety.
What ultimately swayed the result in favour of the SLK Roadster in the “Golden Steering Wheel” competition was, above all, the way it manages to combine light-footed sportiness with stylish comfort, striking sports car design with absolute everyday practicality, and superb performance with exemplary ecological credentials. With the excellent performance it derives from its economical and yet powerful engines, along with technical innovations such as the unique panoramic vario-roof with MAGIC SKY CONTROL, which can be switched from light to dark at the touch of a button, the SLK takes driving pleasure and open air enjoyment to a whole new level.
This year’s double win in the “Golden Steering Wheel” awards marks the continuation of a fine tradition: with a total of 21 victories to date, the brand with the three-pointed star now leads the field of the most successful car brands to win the competition for the “Golden Steering Wheel”, a prize that has been awarded since 1976.