Mercedes-Benz Ice Cream

You can now order Mercedes-Benz soft serve – but only if you live in or are visiting Taiwan

by  Jim Davis  | 


There are a lot of products I can see Mercedes putting their name on, but Mercedes-Benz ice cream?  Yes, you can now order Mercedes-Benz soft serve – but only if you live in or are visiting Taiwan in the next month.  Taiwan has become the first country in the world to sell “Mercedes-Benz ice cream,” according to Want Daily.

Daimler offered up NT$2 million (US$67,000) to partner with Taiwanese ice cream maker 8%ice to produce custom-made soft serve as part of a campaign promoting its Smart car brand.  Scoff if you will but I think if we’re all honest with ourselves, we’d line up too just to find out what a Mercedes-Benz flavored Ben and Jerry’s cone taste like.

On its first day, the store, in Taipei’s Xinyi district sold 2,000 soft serves and more than 5,000 on Monday, with customers lining up for 10 minutes just to get a cone. Ice cream wasn’t the only thing on the menu however, two Smart cars were also sold during this period.

The Mercedes-Benz ice cream may look like every other soft serve sold at convenience stores around Taiwan, but is triple the price at NT$100 (US$3.35). The flavors of the ice creams are what make it stand out, designed to match the Smart car colors, hence the premium charge.

For the orange and black Smart Fortwo Brabus Knightblaze, the matching flavor is cantaloupe and black sesame, while for the white and purple Smart Fortwo Nightpurple the matching flavor is banana and blueberry.

“Taiwanese people seem to be afraid of the heat,” said Andy Stockhecke, vice president of sales and marketing for Mercedes-Benz in Taiwan, adding that just about every person he sees on the street these days is carrying an ice cream in their hand.

Despite its success, the campaign will only run for about a month, Stockhecke said, though he is now considering using the same promotional technique in other markets.

01 / 01 >
01 / 01 >

More to Explore

Mercedes-Benz C450 AMG Sedan and Mercedes-Benz GLE450 AMG Coupe

Mercedes-Benz USA October Sales Increase 3.7%


October sales for Mercedes-Benz USA increased 3.7% overall, an increase to 32,472 vehicles this year compared to 31,318 in October of 2014....

Read More »

Mercedes-Benz to equip first vehicle models with CO2 air conditioning systems

Mercedes-Benz Strives to Save the Planet One Step at a Time


In order to comply with the legal provisions going into effect in 2017, Mercedes-Benz will equip its vehicles with air...

Read More »

The road itself isn’t long- just over 5 miles, but this short Norwegian road has a reputation rivaling even some of the most iconic American roads such as Route 66 and the Loneliest Road

What Makes Atlanterhavsveien One of the Most Beautiful and Most Dangerous Roads


You my remember the Atlanterhavsveien,also knows as the Atlantic Ocean Road, from the launch of the Mercedes SLS AMG E-Cell...

Read More »


Tips, Requests & Questions
Advertise with Us


About eMercedesBenz
Trademark Information
Terms of Use
Privacy Policy eMercedesBenz the world's leading online Mercedes-Benz magazine dedicated to covering the Mercedes-Benz, Maybach and smart brands. Established with the intent of bringing Mercedes-themed content from across the globe to one centralized location, eMercedesBenz has since grown to become the world's foremost Mercedes magazine by which to find the latest news, information, reviews and rumors pertaining to the Mercedes-Benz family of brands. In addition, eMercedesBenz also offers a distinct lifestyle section featuring an assortment of products and services. Each week, our team finds the hottest new gear, the latest style and the best places to travel in a variety of categories, all of which are aimed at making your life better, more refined and more enjoyable.