Mercedes-Benz Ice Cream

You can now order Mercedes-Benz soft serve – but only if you live in or are visiting Taiwan

by  Jim Davis  | 


There are a lot of products I can see Mercedes putting their name on, but Mercedes-Benz ice cream?  Yes, you can now order Mercedes-Benz soft serve – but only if you live in or are visiting Taiwan in the next month.  Taiwan has become the first country in the world to sell “Mercedes-Benz ice cream,” according to Want Daily.

Daimler offered up NT$2 million (US$67,000) to partner with Taiwanese ice cream maker 8%ice to produce custom-made soft serve as part of a campaign promoting its Smart car brand.  Scoff if you will but I think if we’re all honest with ourselves, we’d line up too just to find out what a Mercedes-Benz flavored Ben and Jerry’s cone taste like.

On its first day, the store, in Taipei’s Xinyi district sold 2,000 soft serves and more than 5,000 on Monday, with customers lining up for 10 minutes just to get a cone. Ice cream wasn’t the only thing on the menu however, two Smart cars were also sold during this period.

The Mercedes-Benz ice cream may look like every other soft serve sold at convenience stores around Taiwan, but is triple the price at NT$100 (US$3.35). The flavors of the ice creams are what make it stand out, designed to match the Smart car colors, hence the premium charge.

For the orange and black Smart Fortwo Brabus Knightblaze, the matching flavor is cantaloupe and black sesame, while for the white and purple Smart Fortwo Nightpurple the matching flavor is banana and blueberry.

“Taiwanese people seem to be afraid of the heat,” said Andy Stockhecke, vice president of sales and marketing for Mercedes-Benz in Taiwan, adding that just about every person he sees on the street these days is carrying an ice cream in their hand.

Despite its success, the campaign will only run for about a month, Stockhecke said, though he is now considering using the same promotional technique in other markets.

01 / 01 >
01 / 01 >

More to Explore

Mercedes' Subscription Service Let's You Drive Their Full Fleet Without Buying

Mercedes’ Subscription Service Let’s You Drive Their Full Fleet Without Buying


Mercedes-Benz is the latest automaker to launch a subscription service that gives customers access to a variety of cars for...

Read More »

The "Best Never Rest" - Mercedes-Benz Partners with German Football Team

The “Best Never Rest” – Mercedes-Benz Partners with German Football Team


Permanently striving to reinvent is a trait that bonds Mercedes-Benz with the German national football team. The "Best Never Rest"...

Read More »

Experience tomorrow today at me Convention: From A for autonomous driving and artificial intelligence, through C for culture, E for electric mobility, F for future technologies, L for leadership and N for networking – these and other topics have already become as much part of our everyday lives as the alphabet. Over 70,000 conference participants are looking from the present into the future at South by Southwest® (SXSW®), held in the Texan city of Austin from March 9 - 18. Mercedes-Benz, smart, the electromobility brand EQ, smart EQ fortwo and the mobility brands car2go, moovel, mytaxi and Blacklane will present their concepts for the future with dedicated activities and agendas from March 9 - 15 at Palm Park in Austin. Complementing this, me Convention offers inspiration, participation and networking for topics f

SXSW: What You Missed Behind the Scenes with Mercedes-Benz


Over nine days, the me Convention welcomed over 10,000 visitors from more than 100 countries in Austin’s Palm Park. Equipped...

Read More »


Tips, Requests & Questions


About eMercedesBenz
Trademark Information
Terms of Use
Privacy Policy eMercedesBenz the world's leading online Mercedes-Benz magazine dedicated to covering the Mercedes-Benz, Maybach and smart brands. Established with the intent of bringing Mercedes-themed content from across the globe to one centralized location, eMercedesBenz has since grown to become the world's foremost Mercedes magazine by which to find the latest news, information, reviews and rumors pertaining to the Mercedes-Benz family of brands. In addition, eMercedesBenz also offers a distinct lifestyle section featuring an assortment of products and services. Each week, our team finds the hottest new gear, the latest style and the best places to travel in a variety of categories, all of which are aimed at making your life better, more refined and more enjoyable.