Share This Articles
| Share This on Digg Share This on Facebook Share This on Twitter Print This Article Email This Article

Mercedes-Benz Cars Worldwide Sales Drop 6.7 Percent in June 2009

In June, Mercedes-Benz Cars sold 111,300 Mercedes-Benz, AMG, smart, and Maybach brand vehicles

Mercedes-Benz, Maybach and smart logos

Daimler AG is reporting that in the month of June 2009, sales at their Mercedes-Benz Cars division dropped to 111,300 new units, a decrease of 6.7 percent when compared to last year’s June figure of 119,300 new units.  As a result, worldwide sales of the Mercedes-Benz, Maybach and smart brands now total 544,400 new units through the first six months of the year, a decrease over last year’s six-month YTD total of 18.5 percent.

Individually, sales at Mercedes-Benz dropped 5.4 percent to 100,300 units in June – this compared to 106,000 units last year.  At smart, the brand noted a more substantial decline, with sales of the compact fortwo totaling 11,000 new units – down 17.1 percent when compared to the prior year.

Arrow

Mercedes-Benz Sells 100,300 Passenger Vehicles in June, Continuing Positive Momentum of Previous Month

Stuttgart, July 08, 2009

In June, Mercedes-Benz Cars sold 111,300 Mercedes-Benz, AMG, smart, and Maybach brand vehicles (June 2008: 119,300) worldwide (minus seven percent). Despite ongoing market difficulties, a total of 100,300 Mercedes-Benz brand vehicles were delivered to customers worldwide in June (June 2008: 106,000; minus five percent). Mercedes-Benz thus continued the positive trend from the prior month, and succeeded in cutting its sales decline by more than half compared to May. This development was in part due to the successful launch of the new E-Class, which remained the global market leader in its segment in June. In addition, sales of Mercedes-Benz models recovered noticeably in many Western European markets, while also continuing to develop positively in China.

“The development of sales in June exceeded our expectations,” said Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars. “By the end of the second quarter of the year we had reduced our inventory and the inventory at the dealerships to the lowest levels in years. As a result, our inventories at the end of June were even lower than our original targets. We expect to see our sales stabilize in the second half of 2009.” The contributing factors will include the introduction of the new E-Class sedan and the E-Class coupe in important markets such as the U.S. and China, the new generation of the S-Class, the launch of the E-Class station wagon, and efficient, high-volume engine variants in models like the C-Class.

Mercedes-Benz remained the market leader in Germany in the premium segment in June, with 30,100 vehicles sold, a result that matches last year´s level of sales (June 2008: 30,500). In addition to the new E-Class, positive sales development on the brand’s home market was recorded in the A-Class and B-Class segment in June, with sales increasing by 14 percent to 11,300 units (June 2008: 9,900). Worldwide deliveries in the compact segment rose eight percent to 22,900 A-Class and B-Class models (June 2008: 21,300). Sales of the smart fortwo on the German home market were also up, having increased by seven percent to 16,700 units since the beginning of the year (January – June 2008: 15,600). A total of 61,100 customers worldwide purchased the innovative two-seater since the beginning of the year (January – June 2008: 68,900; minus 11 percent).

Mercedes-Benz outperformed the market as a whole in Spain, France, and the UK in June, while boosting market shares. Deliveries in the difficult market environment in the UK were at the same level as in June 2008, totaling 7,400 vehicles. Also at the same level compared to last year were sales in Italy, where Mercedes-Benz delivered 5,000 units in June. In France, the brand posted a sales increase of two percent to 6,100 units (June 2008: 6,000).

Mercedes-Benz continued its dynamic growth in the emerging markets of China and Brazil in June. Sales in China once again reached record levels last month, increasing by 34 percent to 4,900 vehicles (June 2008: 3,700). Mercedes-Benz is the fastest-growing premium brand in China since the beginning of the year. The B-Class, which has been available in China since January, and the smart fortwo, which was launched in the country in April, are both a big hit with Chinese customers. In Brazil, sales of Mercedes-Benz models have increased by 44 percent since the beginning of the year, to 2,300 units (same period last year: 1,600 units).

Overview of Sales by Mercedes-Benz Cars

  June 2009 % change January - June 2009 % change
Mercedes-Benz 100,300 -5.4 483,300 -19.3
smart* 11,000 -17.1 61,100 -11.3
         
Mercedes-Benz Cars 111,300 -6.7 544,400 -18.5
Western Europe 69,300 -3.8 323,000 -18.8
- of which Germany 33,100 -1.3 147,700 -12.5
NAFTA 19,500 -22.4 109,500 -25.1
- of which U.S. 16,300 -26.5 93,700 -28.3
Asia/Pacific 14,200 -1.8 73.900 -4.7
- of which Japan 2,700 -31.3 13,600 -33.1
- of which China 5,300 +45.0 28,200 +40.4
*smart brand sales include the smart roadster and the smart forfour

Add Your Own Comment

Share your voice with the world.  Log in or sign up to comment.

Related Stories

Daimler and Rolls-Royce Announce Joint Venture

Daimler and Rolls-Royce Announce Joint Venture

Daimler AG, the global automotive company and Rolls-Royce Group plc, the global power systems company, announced that they intend...

View Full Story »

 
Mercedes-Benz Is Strongest Premium Brand In India

Mercedes-Benz Is Strongest Premium Brand In India

Mercedes-Benz posted record sales in India in the first half of 2010 and high growth rates enabled it to gain...

View Full Story »

 
Daimler Taking Its Shares Off the New York Stock Exchange

Daimler Taking Its Shares Off the New York Stock Exchange

The Supervisory Board and Board of Management of Daimler AG (stock - exchange symbol “ DAI ” ) have decided...

View Full Story »

 
Mercedes-Benz Cars Worldwide Sales Increase 15 Percent In April 2010

Mercedes-Benz Cars Worldwide Sales Increase 15 Percent In April 2010

Mercedes-Benz is continuing its growth path. As in previous months, sales increased at a double-digit rate in April. Customer deliveries...

View Full Story »