Corporate News

Mercedes-Benz at the 2010 New York International Auto Show: Live on Stage

Words Thomas Philips | March 31, 2010
We’re in New York City to give you a firsthand look on stage at Mercedes’ 2011 R-Class and SLS AMG GT3 launches
Words Thomas Philips March 31, 2010

As you know, today kicked off the first day of the 2010 New York International Auto Show, and we’re here to give you a firsthand view of the new models making their debut at the show – the race-ready Mercedes SLS AMG GT3 along with the recently unveiled 2011 Mercedes R-Class.  I won’t go into model specifics, as we’ve got plenty of technical data coming up that will discuss at length what you can expect from both, so instead we’ll kick things off with a look on-stage during the event.  Presenters included Joachim Schmidt, Executive Vice President, Sales and Marketing, Mercedes-Benz; Ernst Lieb, President & CEO Mercedes-Benz USA; and Volker Mornhinweg, currently managing director of Mercedes-AMG GmbH.

There’s a wealth of photos covering the full launch of each vehicle; the main things worth noting that are that the standard Mercedes SLS AMG Gullwing is going to see a U.S. market launch of May 10th, with pricing starting at $183,000.  There were general details of given of each model (which we’ll cover in coming press releases), and lastly, you’ll notice that when the 2011 R-Class made its debut on stage, it was accompanied by the U.S. gold-medal winning “Night Train” bobsled team of Curt Tomasevicz, Steve Mesler, Justin Olsen, Steven Holcomb (all of whom are even more cool and bad-ass as they looked in Vancouver).

Aside from the aforementioned details, nothing was revealed that you don’t already know, so check out the photos for a lengthy view of Mercedes’ SLS AMG GT3 and 2011 R-Class premiers.  Also, this is just the first round of photos from the 2010 New York International Auto Show – we’ve got a multitude of photos we’re currently processing showing the R-Class and SLS GT3 from every angle we could possibly get, so keep checking back for updates throughout the day.