Corporate News

Mercedes-Benz and TIDAL Partner – Entertainment Experience of a Lifetime,

To celebrate the first phase of a multi-year brand partnership with Mercedes-Benz, TIDAL will host an entertainment experience of a lifetime

Words John Clark
September 06, 2017
To celebrate the first phase of a multi-year brand partnership with Mercedes-Benz, TIDAL will host an entertainment experience of a lifetime
Words John Clark September 06, 2017

To celebrate the first phase of a multi-year brand partnership with Mercedes-Benz, TIDAL will host an entertainment experience of a lifetime, featuring a performance by Iggy Azalea, in Frankfurt. The Australian four-time Grammy nominated and multi-platinum rapper will play an exclusive concert on Friday, September 15, 2017. Participants of the me Convention can sign up for a ticket via the event App during the convention. Additional tickets will be raffled on the Social Media Channels of TIDAL and Mercedes-Benz. Fans world-wide will be able to tune in to a livestream of the performance on TIDAL.com/Mercedes-Benz.

Mercedes-Benz and TIDAL to host an entertainment experience of a lifetime: me Convention announces private concert by rapper Iggy Azalea

Mercedes-Benz und TIDAL präsentieren Entertainment Highlight: Rapperin Iggy Azaela gibt Privatkonzert auf der me Convention
Mercedes-Benz and TIDAL to host an entertainment experience of a lifetime: me Convention announces private concert by rapper Iggy Azalea

“I’m excited to help usher in this innovative new partnership between TIDAL and Mercedes-Benz,” said Iggy Azalea. “Both companies represent the highest quality offerings and I’m looking forward to participating in this groundbreaking event”.

In the next few months, Mercedes-Benz customers with “Mercedes me” equipped vehicles will be able to access a complimentary TIDAL HiFi membership. More than just a music streaming service, TIDAL is committed to connecting fans with their favorite musicians by providing on-demand access to more than 50 million music tracks, 180,000 videos, carefully curated playlists and a variety of exclusive content, including the TIDAL X program – which connects artists directly with fans via one-of-a-kind live events, meet & greets, ticket giveaways, livestreams and more. Previously, TIDAL has hosted TIDAL X events with artists, such as Beyoncé, Rihanna, Nicki Minaj, Bon Jovi, Damian Marley and more.

Iggy Azalea be­came the first ever woman to be named to XXL’s Freshman List in 2012. Since then, she has worked with a broad spectrum of collaborators – everyone from pop royalty to EDM DJs to rap legends. In 2014, she made her US chart-topping debut, hitting a trifecta of worldwide #1 multi-plati­num smash hits: ”Fancy” (featuring Charli XCX); “Black Widow” (featuring Rita Ora); and “ Problem” (collaboration with Ariana Grande). Most recently, Iggy Azalea released three singles off her highly-anticipated new album, DIGITAL DISTOR­TION, the follow-up to her 2014 debut, The New Classic.

Live Performance
Where? To be communicated
When? Friday, September 15, 2017
Who? me Convention and via TIDAL.com/Mercedes-Benz